the hegarty suite

WELCOME TO TANNADICE PARK, HOME
OF DUNDEE UNITED FOOTBALL CLUB
For over a Century this fine Football Club has stood proud in the City
of Discovery, on the East coast of Scotland. It’s regarded as a major
institution for the many thousands of supporters of every generation
who follow the team. United is much more than a football club. It is
a way of life, a tradition, a passion and a huge sense of belonging.
We invite you to align your business and entertainment needs with the
success of Dundee United Football Club and allow us to offer you or
your company a dedicated first class service with one of Scotland’s
finest football teams.
Please enjoy reading our corporate brochure which details the many
ways you can become associated with Dundee United FC, whether it’s
entertaining existing or prospective clients, advertising and associating
your business or just looking for a memorable day out with family and
friends. We have it all here for you at Tannadice Park with Dundee
United Football Club.
In this brochure you will find many details on the following commercial
areas of the Club...
HOSPITALITY – Corporate package information as well as fan based informal matchday experiences at Tannadice.
ADVERTISING – Trackside advertising, matchday magazine advertising and digital marketing.
SPONSORSHIP – Matchday sponsorship packages, Player sponsorship and Event sponsorship.
EVENTS “
–Internal and External events at Dundee United.
At Dundee United, the standards and
expectation levels have always been
high. Everyone associated with the
Club strives to make sure we do the
best we possibly can.
”
HAMISH McALPINE
DUFC Hall of Fame Inductee
& Club Ambassador
visit dufc.co for more information
PREMIER LEVEL
Traditional, friendly and welcoming, Premier Hospitality is located within the
1909/1983 and George Fox Suites at Tannadice Park.
With a well established reputation for fantastic service and a warm, friendly
atmosphere, our Premier Hospitality is a favourite amongst fans and businesses
alike. Enjoy this exclusive VIP package situated in the unique surroundings of
Tannadice Park’s corporate Suites, before taking your executive seating to cheer on
the team to victory.
Our most prestigious dining experience encompasses prime seating, three course
fine dining together with a vibrant and relaxed atmosphere. Our Premier Level
hospitality is an experience not to be missed.
PACKAGE INCLUDES :
• Sparkling Wine Reception
• Traditional half time fayre
• 3 course meal
• 1 hour’s post match drinks
• Waitress served full complimentary bar
• Player/Club Legend appearance†
• Matchday Magazine/team-sheet
• Executive match seating
†
“
Subject to availability
Grade of match
Per Person
Table of 10
Cat A
£190
£1680
Cat B
£145
£1260
Full Season
£2100
* Cat A matches are vs Aberdeen, Celtic & Dundee, Cat B are all remaining fixtures
Dundee United’s matchday hospitality has played an
important role in my business throughout the years of
entertaining many clients & customers. I know taking
them to Tannadice will ensure a great day out.
Kenny WhYte
Managing Director
ECE ENGINEERING ltd
Lounge member since 1999
”
CENTENARY CLUB
The Centenary Club is situated in the heart of The Jerry Kerr Stand. It
commemorates our first one hundred years and delivers a service worthy of that
landmark. You and your clients will be able to enjoy the Matchday VIP experience
from one of the best seats in the stadium.
A light, spacious, family-friendly Suite which celebrates our rich history including the
Greatest Ever XI from our first 100 years, the Centenary Club offers great value for
money with excellent views of Tannadice Park. You’ll enjoy a delicious buffet style
meal, cash bar and half time fayre plus padded match seating in the glass fronted
indoor boxes which offer some of the best views of the hallowed Tannadice turf.
PACKAGE INCLUDES :
• Dedicated individual table
• Executive match seating in glass
fronted boxes
• Pre match meal and complementary
soft drinks
• Matchday Magazine/team-sheet
• Cash bar pre and post match
• Traditional half time fayre
Situated in the Jerry Kerr Stand
Grade of match
Per Person
Cat A
£120
Cat B
£95
season membership
£1440
* Cat A matches are vs Aberdeen, Celtic & Dundee, Cat B are all remaining fixtures
“
The Centenary Club gives me and my
family the perfect package to watch
Dundee United – good food, a great
atmosphere and brilliant surroundings
Stuart Jamieson
Managing Director
Norman Jamieson ltd
”
CLUB TANGERINE
Club Tangerine is the latest matchday package launched at Dundee United, offering
a friendly and informal matchday experience at Tannadice. Located in the George
Fox Upper in Heroes Bar this package offers a relaxed and casual atmosphere
that’s perfect for discussing formations and tactics with friends or colleagues before
the big game. You will enjoy a complimentary hot dish of the day and soak up the
pre-match atmosphere at the bar before taking your seat in the centre section of the
upper tier which gives you one of the finest views in the Scottish game to watch the
action.
PACKAGE INCLUDES :
• Access to Heroes Bar with informal seating & casual dress code with pre & post match pay bar
• Entry 2 hours prior to kick off
• Executive match seating in centre section of the George Fox upper tier
• Matchday Magazine/team-sheet
• Traditional half time fayre
• Pre match hot dish served
Grade of match
Per Person
Cat A
£70
Cat B
£60
SEASON
MEMBERSHIP
£1000
Season ticket
upgrade
per match
£60
£50
* Cat A matches are vs Aberdeen, Celtic & Dundee, Cat B are all remaining fixtures
“
We are always acting on the feedback we receive from
our customers on how they find their matchday experience
and how we can improve things. Club Tangerine has been
designed to offer a package for those looking for an
informal, light and relaxed day to watch United.
”
Paul Reid
Head of Commercial
Dundee United F.C.
The Captains’ Box is a unique family friendly area that lets you savour all the pre
match build up before kick off at Tannadice Park. You are surrounded by the many
dedications of some of the men who have skippered Dundee United throughout our
history. You will also have unrivaled seats that give you one of the best views in the
game right behind both technical areas.
package includes :
• Matchday Magazine/team-sheet
• Traditional half time fayre
• Access to Centenary Bar situated • Prime seats in glass fronted Captains’ within the Captains’ Box pre and post Box
match (pay bar)
Grade of match
Per Person
Cat A
£60
Cat B
£55
“
season membership
£850
season ticket
upgrade per match
£50
£45
* Cat A matches are vs Aberdeen, Celtic & Dundee, Cat B are all remaining fixtures
The Captains’ Box here at Tannadice Park offers
our guests a fantastic package & a terrific
opportunity to get right up close & personal to all
the action on the pitch. It’s also a magnificent
tribute to all of my predecessors who have had the
privilege of captaining this wonderful football club.
SEAN DILLON
Captain
Dundee United Football Club
”
MATCHDAY SPONSORSHIP PACKAGES
MATCH SPONSORSHIP
Our principal match sponsorship package for 10 guests offers an exciting
opportunity to enjoy a thrill-packed day at Tannadice that includes a sumptuous
dining experience in the 1909 Suite and unique photo opportunities. Benefiting
from the profile and branding exposure associated with the match sponsorship, this
all inclusive package will ensure that you leave Tannadice Park with more than just
memories of a truly great hospitality experience.
PACKAGE INCLUDES :
• Company Logo on front cover of Matchday Magazine
• Tannoy and giant screen announcements throughout the day
• 10 full level hospitality places in the 1909 Suite
• Choose the official man of the match
• Official match sponsors gift presented by man of the match
Prices to be official match sponsor of a game at Tannadice Park during season 2015/16*
Cat A (vs Aberdeen, Celtic & Dundee)
Cat B (all remaining fixtures)
£2280
£1800
* Based on 10 people, additional places can be purchased at a supplement.
MATCHBALL SPONSOR
Inclusive of hospitality for 4 guests in Premier Level hospitality, the Match Ball
Sponsorship provides an impressive way to entertain clients. You will be presented
with the official signed match ball after the game by a first team player and also
have your picture taken on the pitch prior to kick off. This package will ensure you
and your guests leave Tannadice Park with a truly memorable experience.
PACKAGE INCLUDES :
• Company logo on front of Matchday Magazine
• Tannoy and giant screen announcements throughout the day
• 4 full level hospitality places in Premier level hospitality
• Presented with the official signed matchball by a first team player
Prices to be the official matchball sponsor at a match at Tannadice during season 2015/16*
Cat A (vs Aberdeen, Celtic & Dundee)
Cat B (all remaining fixtures)
£1000
£850
* Based on 4 people, additional places can be purchased at a supplement.
THE HEGARTY SUITE
DEDICATED MATCHDAY BAR FOR SEASON TICKET HOLDERS
The Hegarty Suite is the perfect setting for Dundee United season ticket holders to
enjoy a relaxed pre & post match drink at Tannadice Park on home matchdays. This
lounge has become a popular place for our fans to meet and soak up the electric
atmosphere on a matchday. The Suite is open before and after the match and entry
is free to all 2015/16 season ticket holders*
For more information regarding the Hegarty Suite on matchdays, please contact
Bill Wallace (Bar Manager) on 01382 832202.
*The maximum capacity in the Suite is 150 at any one time.
Entry will be on a first come, first served basis.
OFFICIAL MATCHDAY MASCOT
Have you ever dreamt of your child leading out the team to the roar of the United
faithful whilst standing shoulder to shoulder with the United players? Well if so, we
have a limited number of matchday mascot packages available to purchase during
season 2015/16. This fantastic opportunity is a very special way to treat a member
of the family, a great birthday present or a wonderful way to celebrate a special
occasion. There are two packages available:
Package A
Package B
• Official mascot package* (see
description below)
• Official mascot package*(see
description below)
• 4 invites to The Centenary Club
matchday hospitality (please see
page 4 for package details)
• 2 places in Captains’ Box (includes
mascot. Please see page 6 for
package details)
• Match tickets in the glass fronted
Greatest XI Boxes
• Extra seats available from £35 per
person
Cost £420
Cost £150
Please note that mascots should be between the ages of 5 - 12.
PACKAGE INCLUDES :
• Mascot photo in the Matchday Magazine
• Meet players in home dressing room
• Commemorative certificate
• Pre match warm up on ptich
• Lead the players out at kick off
• Tour of the Boardroom
“
Being the mascot for United was a brilliant experience
for me, my Mum & Dad. I met all the players and the
Manager and even got to walk out with my favourite
player. It was an experience that I will never forget.
”
Sam Christie
age 8
DUFC Mascot 2014/15
STADIUM ADVERTISING
Advertising at a Scottish Premiership stadium is one of the most recognisable
platforms for any company to advertise to a mass audience.
It is a key role in any company’s business plan to achieve their branding
objectives and people are choosing to use stadium advertising as it
meets marketing requirements and gets your brand in front of a huge
audience on a regular basis.
Over 170,000 spectators will attend matches at Tannadice Park during the season,
plus televised matches are broadcast on media platforms such as SKY Sports, BT
Sport and various other terrestrial channels throughout the campaign. A dedicated
highlights package of games are also shown on television as well as on many digital
platforms such as YouTube, BBC Sport’s website and Dundee United’s web based
channel ARABZONE. Advertising within the stadium is a fantastic opportunity to
showcase your company and associate your business with a respected brand like
Dundee United.
POSITION
COST
TELEVISION SITE PITCH LEVEL
£3600 PER SEASON
FRONT OF STAND
£2400 PER SEASON
MID TIER OF STAND
£1200 PER SEASON
LOCAL COMMUNITY SITE
£950 PER SEASON
LARGE CORNER SITES
£6000 PER SEASON
LIVE TV L.E.D. ADVERTS
£350
PER MATCH FOR 3 ADS DURING MATCH
OTHER STADIUM ADVERTISING
Concourse Poster Sites
Advertising positioned throughout the stadium’s concourses provide poster space
ideal for displaying your company message or advert. These 6 sites are located in
busy foot-fall areas and are seen by supporters pre-match, half time and as they exit
the stadium.
Washrooms
These busy areas provide a fantastic opportunity to advertise your companies’
message to the many supporters that frequent the washrooms on a matchday. Each
washroom has multiple A4 sites that can form part of a tailor-made advertising
package.
Prices are available upon request for these.
MATCHDAY MAGAZINE ADVERTISING
Our superb 68-page Matchday Magazine remains a cost-effective vehicle through
which to promote your business for the 2015/16 Ladbrokes Scottish Premiership
Season.
The Magazine remains an integral part of the fans matchday experience with the
Matchday Magazine sold at each of our 19 home SPFL matches, as well as every
cup game.
It is an ideal advertising platform for businesses looking to promote their services
within the community or raise their profile by associating themselves with Dundee
United.
Magazine advertising is a great way to target
both home and away fans. It is distributed
on match days and available daily through
the club shop, online and subscription
based. Unlike newspapers, Matchday
Magazines are a collectable item which fans
will hold onto for a long time.
SEASON LONG CAMPAIGN
COSTS :
FULL PAGE
£2300
HALF PAGE
£1150
QUARTER PAGE
£750
BOX ADVERT
£420
PLAYER SPONSORSHIP
Would you like to sponsor your favourite Dundee United player this Season?
Our Player Sponsor packages provide supporters, families, local businesses and
organisations with the opportunity to attach their name to members of the Dundee
United first team squad and coaching staff.
B enefits include :
• Your name or company name next to your sponsored player’s photograph in every Matchday Magazine of season 2015/16
• 2 Invitations to the exclusive Player Sponsors’ Dinner, (the only event which is attended by the entire first team)
• Your sponsored player’s
signed and framed shirt from the 2015/16 season.
COST:
HOME SHIRT
£540
AWAY SHIRT
£390
COACHING STAFF
£360
TANNADICE SCOREBOARD ADVERTISING
For the 2015/16 season and beyond, Tannadice Park (in association with GA
Engineering) will have a brand new state of the art large LED scoreboard in place
to assist in the ongoing developments with the matchday experience. Advertising
your brand or business on the scoreboard is a powerful way to reach a captive
audience on a matchday. It is the natural place for eyes to gravitate during the 90
minute match as well as pre-match build up and your message will be viewed by the
thousands who visit Tannadice each season.
Each seasonal space includes 10 adverts per match, or 4 x 30 second advert slots if
you have a moving video or TV commercial.
Seasonal price for Stadium
scoreboard advertising
£2000
SPECIAL ANNOUNCMENTS AND
BIRTHDAY REQUESTS ON SCOREBOARD
There is now the brand new opportunity on matchdays at Tannadice for you to have
a photograph and message displayed on the giant screen to wish someone a happy
birthday, happy retirement, engagement/wedding etc.
Cost for special announcement
per match
£20
THE GA ENGINEERING ARENA
& THE DUFC ACADEMY
PROMOTE YOUR BUSINESS AT THE ARENA!
This is your opportunity to help fund future Dundee United stars by becoming an exclusive
sponsor of The GA Arena. Your sponsorship will be ploughed directly back into all aspects of
youth development at Dundee United and with your help we can unearth and bring through
the next Ryan Gauld or Johnny Russell.
ADVERTISE AROUND THE GA TRACKSIDE
Give your business mass exposure to the local Dundee and surrounding communities by
promoting your company around the pitch of The GA Engineering Arena. Your board will
be on full display for one calendar year and will be seen by the many organisations, fans,
parents and teams who use the facility throughout the year.
TOTAL COST (PER YEAR)
£360 (which includes board production and fitting)
ADVERTISE ON THE GA GIANT SCOREBOARD
Installed this season at the GA Arena is our brand new state of the art LED giant scoreboard.
The scoreboard will be available to hire for all matches played at the complex as well as
being used for our u20 development squad games which will be played on the new surface.
This is a brilliant way to promote your company and get your message/advert displayed
digitally throughout the year to the many people who visit the Arena each year.
TOTAL COST (PER YEAR)
£480
PLAY AT THE ARENA
After a £300,000 investment to create a new state-of-the-art 3G FIFA 2* rated training
surface and refurbishment of the changing areas, the GA Engineering Arena is available to
hire by corporate bodies, sports clubs, community groups, football authorities and partners.
Customised birthday party hire can also be arranged.
We offer you the opportunity to live out your footballing dreams on a surface fit for
Champions League football. Time slots are at a premium so please do not delay to get in
touch.
Anyone interested in booking the facility should contact Riki Grauer on 01382 833166
(option 5), 07528 669 575 or email riki@dundeeunitedfc.co.uk.
Any schools interested in booking the facility should contact Gordon Grady on 01382
833166 or email communitymanager@dundeeunitedfc.co.uk.
Birthday party interests should be intimated to Head of Events Eleanor Whitby on 01382
832202 or eleanor@dundeeunitedfc.co.uk.
Corporate Events
At Tannadice Park we offer your delegates a united experience, catering for up to
150 delegates in the Hegarty Suite for a conference with up to 5 break out rooms
across the park available. A tour of the stadium can also be arranged for your
delegates. With strong local connections with providers we are happy to offer
assistance with accommodation, transport, golf and activities.
Day Delegate Rate
£25 per person
• Morning Tea/Coffee & Biscuits
• Main Meeting Room Hire
• 2 Course Buffet Lunch
• Screen & Projector
• Afternoon Tea/Coffee & Pastries
• 1 x Flip Chart
Optional Extras per person
Bacon Rolls
Power Smoothie
Power Smoothie Shots
Extra Tea/Coffee Breaks
Branded Whistle
Branded Pencils
Syndicate Rooms
£3.50
£2.00
£1.00
£2.50
£3.00
£1.50
£150 per day per room
Call 01382 832 202
Email events@dundeeunitedfc.co.uk
PRIVATE FUNCTIONS AT TANNADICE PARK
Celebration events
We are very happy to extend the facilities at Tannadice Stadium to cater for your events.
We host birthday parties, christenings, and engagement parties. Room hire for the Hegarty
Suite is £200 with a capacity of up to 130 guests. Buffet menus are available from £6 per
person.
GA Arena events
Newly launched children’s birthday parties are now available to book from £15 per person
including pitch time on the FIFA 2* facilities, packed lunch in the changing room and a gift
for the birthday boy/girl.
For something more formal…
We are very excited by our close connections with excellent Scottish caterers Sodexo. They
provide the finest food using local produce and many years experience in stadium catering
and fine dining.
We can offer events for up to 120 seated with a dance floor.
Example Menu £45 per person
Oak smoked Loch Duart salmon served on a scotch pancake
with pickled cucumber, lemon crème fraiche and garden herb dressing
Slow cooked lamb shank parcel scented with thyme, crispy dauphinoise potatoes,
roasted baby onions and vegetables and a redcurrant jus
Baked toffee apple Pavlova and caramel sauce
Served with freshly brewed tea and coffee
Contact Telephone 01382 832 202
Email events@dundeeunitedfc.co.uk
DUNDEE UNITED DINNERS AND EVENTS
At Dundee United we have many events throughout the year for our fans and guests
to enjoy. As well as the official Club Dinners, this season we aim to launch many
more unique events in the calendar to suit everyone’s needs.
THE DUNDEE UNITED 9TH HALL OF FAME DINNER 2016
sponsored by ArabTrust
The Dundee United Hall of Fame was established in 2008 and since then we have
inducted many legends of Tannadice into the prestigious Club. It is a night where
the fans can pay true homage to their heroes of yesteryear and is a wonderful tribute
to the many men who have pulled on the famous shirt. On February 5th 2016, we
shall induct more of our legends into the Hall of Fame at the Invercarse Hotel. This
is a very well attended event so please book early to avoid disappointment. The
package includes:
• Sparkling wine reception
• Induction of players
• 3 course meal
•Raffle/Auction
• Guest speakers
Cost for the event: £55 per person or £500 for a table of 10
To reserve your places at this event contact commercial@dundeeunitedfc.co.uk.
DUNDEE UNITED SPECIAL EVENTS
There will be some new and exciting events being launched throughout the 2015/16
season at Dundee United, including a ladies dinner, legends question & answer
evenings and much more. Please keep up to date on all DUFC special events by
visiting our website www.dufc.co and subscribing to the official Enewsletter which is
released each week and sent direct to your inbox.
THE YOUNG ARABS
Dundee United’s Junior Supporters Club
The Young Arabs is the official junior supporters club for Dundee United fans up to
the age of 16. The club have worked closely alongside the Young Arabs for many
years which has attracted thousands of kids over that time to sign up and gain
membership to some terrific benefits with Dundee United.
This season we now have brand new sponsorship opportunities available for your
business to support and benefit with the Young Arabs. You can take advantage
of the mass exposure gained by associating your brand/business with the junior
membership club with the following package:
TITLE SPONSOR OF THE YOUNG ARABS
Your business will be the official sponsor of the Young Arabs for season 2015/16
and all literature, digital media and advertising will carry your business’ name as
title sponsor. You will also receive the following benefits:
• Trackside Board at Tannadice for full
2015/16 season
• Chance to include literature in any
mail drops
• Matchday Magazine advert for
season 2015/16
• Media story to cover the launch of
the sponsorship
• Logo on front cover of Matchday
Magazine and website
Cost for 2015/16
£2400
There are exciting sponsorship packages now available for our brand new matchday
Family Zone. Please contact 01382 832202 for more information.
FORMER PLAYERS’ ASSOCIATION
The Dundee United Former Players’ Association was launched in April 2015. The key aim is to create
a forum that provides support and assistance to our former players at United and allow them to renew
friendships and also give the opportunity to our supporters to recognise their heroes from years gone by.
Going forward the Association will bring the Club and its members closer together by organising events
such as: tribute dinners, Q & A forums, charity football matches etc and this will enable our fans to meet
and honour former players of Dundee United.
There are many ways to get involved in the association as either a business or as an individual. Here is
how you can support the DUFCFPA:
MAIN TITLE SPONSOR OF THE FORMER PLAYERS’ ASSOCIATION
for 2015/16
Give your business mass exposure by becoming the main sponsor of the association. You will receive
many benefits including:
• Your company name and logo as main
sponsor will appear on all literature and
promotion of the FPA.
• A full page advert and logo on the front cover
of the FPA magazine “Do you mind o’ him”.
• Advert in Matchday Magazine
• 2 invites to the Boardroom at Tannadice for a
match
• Media story to announce the sponsorship
• A Trackside Board at Tannadice
Total cost for sponsorship
for season 2015/16
£2600
ADVERTISE YOUR BUSINESS IN “DO YOU MIND O‘ HIM”
“Do you mind o’ him” is the brand new former players’ magazine which is on sale quarterly throughout
the year. Inside each publication are many features and news on our former players. The magazine
is available to purchase from Dundee United Direct and from Arabtrust shops inside the stadium on
matchdays. There is a limited number of advertising spaces available within the magazine to promote
your business to our readers.
An advert in four issues
(one year) of magazine
£240
ASSOCIATE MEMBERSHIP TO THE FPA
You can now join the FPA as an associate member and receive the many benefits it has to offer. We have
had over 100 former players join and you too can help play your part by subscribing to a membership.
You will receive the following benefits:
• Subscription to the quarterly FPA magazine
“Do you mind o’ him”
• Opportunity to attend a DUFC Legends’
Q & A Evening at Tannadice Park
• Offer of two match tickets for a selected game
at Tannadice Park during season 2015/16
Cost for one year’s membership
• Priority period to purchase Hall of Fame
dinner tickets for 5th February 2016 (subject to
availability)
• Accreditation in the Matchday Magazine as an
associate member
£30