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WELCOME TO MOUNT HOREB— TROLL CAPITAL OF THE WORLD! Discover the treasures of the Trollway, and share in the beauty of our community. The Trollway is Mount Horeb’s Main Street, guarded by trolls that have seemingly just appeared to welcome you. Mount Horeb is the destination of choice for tens of thousands of travelers from all over the world every year. The area features several one-of-a-kind attractions and adventures that are sure to be of interest to visitors! Rich in Norwegian history, Mount Horeb features several cultural festivals each year. Distinctive shops and restaurants, located in authentic restored buildings and Victorian homes, line its historic Main Street. Also located on the Trollway, are quaint eateries featuring home-made entrees and specialty goods such as chocolate, craft beers, Wisconsin wines, Swedish rye bread, Norwegian lefse and rosettes. Recreation is abundant in the Mount Horeb area. Tucked among the deep valleys and farmland of southern Wisconsin, visitors can enjoy camping, fishing, golfing, swimming and a 39-mile recreation trail great for biking, hiking and jogging. We also have an Olympic caliber bike route that was mapped out when Chicago made its bid for the 2016 Olympics. Tour one of our fabulous attractions or explore the area on your own. Whatever you do, enjoy! Mount Horeb Area Chamber of Commerce 300 E. Main Street Mount Horeb, WI 53572 WWW.TROLLWAY.COM 608-437-5914 | 1-88TROLLWAY Facebook.com/mounthorebchamber CONNECT WITH US! VISIT MOUNT HOREB—LIVE HERE—DO BUSINESS—CONNECT By the late 1800s more than 75% of the Mount Horeb community was Norwegian. Trolls originate from early Scandinavian folklore. They are usually smaller beings similar in size to dwarves or elves. Trolls tend to dwell in mounds or near the sea—in our case "mounds" (nearby Blue Mounds)—and are known to have developed semi-magical powers such as prophecy and shape-shifting. According to ancient Norwegian legend, trolls have long, crooked noses; only four fingers and toes; along, bushy tail; and live to be hundreds of years old. Most trolls are shaggy and look frightening, but are mostly good-natured and naive. It is advised to keep a good relationship with trolls as they are often known to be guarding treasures of gold or gemstones. In our case, they guard the friendly people and wonderful attractions of our community! In the mid 1970s Open House Imports, a Scandinavian gift shop started placing trolls imported from Norway on their lawn to entice visitors into their shop. The trolls caught not only visitors’ attention, but also that of passing truckers. In the late 1970s truckers would denote their location to trucker buddies on CB radio by saying, “I just passed your mother-in-law on Highway 18/151,” referring to the trolls they had just passed. In the mid 1980s a Hwy. 18/151 bypass was built around Mount Horeb. Village businesses were very concerned about the negative economic impact the bypass might cause. Memories of the troll spotting truckers sparked a great idea and the Troll theme emerged. Resident woodcarver, Michael Feeney, AKA, the Troll Carver of Mount Horeb, was asked to create carved trolls by Village officials who were impressed with his work and soon more trolls had a life and a home! As more trolls were erected on Business 18/151 it became known as the “Trollway.” The slogan, “Take the Trollway through Mount Horeb” was developed for highway signage and other marketing campaigns. The Chicken Thief, one of Mike's first trolls, was placed on Main Street (downtown Hwy. 18/151) next to Olson's Christmas House (now housed inside the Mount Horeb Area Museum), and The Accordion Player can be found near Mount Horeb Telephone Company. A fun fact—The Accordion Player once captured the attention of a busload of Norwegian accordion players. According to Mike, the bus unloaded, the passengers disembarked with their accordions and, much to the delight of onlookers, proceeded to serenade the troll for at least 20 minutes! Our carved trolls are known to relax while watering flowers, tending chickens, playing music or just plain ol' hamming it up for your viewing pleasure! Over the years Mike has created many life-sized whimsical trolls along our historic Main St. Check out his work at WoodenChicken.com. Now, new trolls by other area carvers are helping to populate the Trollway for visitors to enjoy. Mount Horeb also has its very own living troll, Jorgen, who can be found at many festivals throughout the year! MAIN STREET PUB & GRILL 120 E. Main Street, Mount Horeb, (608) 437-5733, mainstpubgrill.com 2016/2017 CALENDAR OF EVENTS* NORSK GOLF & BOWL 2755 Golf Bowl Road, Mount Horeb, (608) 437-3399, norskgolfclub.com EMERGENCY POLICE , FIRE, AMBULANCE 911 AGRICULTURE/BIOTECHNOLOGY DAIRYFOOD USA, INC. 2819 County Road F, Blue Mounds, (608) 437-5598, dairyfoodusa.com NON-EMERGENCY MOUNT HOREB POLICE DEPT 222 E. Front Street, Mount Horeb, (608) 437-5522 PIZZA HUT 1848 Springdale Street, Mount Horeb, (608) 437-3737, pizzahut.com FIELD SILO & EQUIPMENT, INC. 1310 Springdale Street, Mount Horeb, (608) 437-5561, fieldsilo.com NON-EMERGENCY MOUNT HOREB FIRE/EMS DEPT 120 S. First Street, Mount Horeb, (608) 437-5571 SCHUBERTS DOWNTOWN RESTAURANT 128 E. Main Street, Mount Horeb, (608) 437-3393, schubertsrestaurant.com SJÖLINDS 219 E. Main Street, Mount Horeb, (608) 437-0233, sjolinds.com PREMIER COOPERATIVE 501 W. Main Street, Mount Horeb, (608) 437-5536, premiercooperative.com VILLAGE/COMMUNITY SERVICES SPRING GARDEN RESTAURANT 520 Springdale Street, Mount Horeb, (608) 437-7470, mthorebspringgarden.com SLOAN IMPLEMENT COMPANY, INC 1650 Springdale Street, Mount Horeb, (608) 437-5501, sloans.com MADISON GAS & ELECTRIC 133 S. Blair Street, Madison, (608) 252-5647, mge.com ARTS /CRAFTS/GALLERIES SUBWAY 1863 Springdale Street, Mount Horeb, (608) 437-7829, subway.com MOUNT HOREB AREA CHAMBER OF COMMERCE 300 E. Main Street, Mount Horeb, (608) 437-5914, trollway.com ARTISAN WOODS GALLERY 109 E. Main Street, Mount Horeb, (608) 437-1811, artisanwoodsgallery.com RETAIL/SPECIALTY SHOPS MOUNT HOREB AREA SCHOOL DISTRICT 1304 E. Lincoln Street, Mount Horeb, (608) 437-2400, www.mhasd.k12.wi.us BOARD & BRUSH CREATIVE STUDIO 113 E. Main Street, Mount Horeb, (608) 419-0253, boardandbrush.com/mthoreb MOUNT HOREB POST OFFICE 108 S. First Street, Mount Horeb, (608) 437-5133 THE CAT AND CROW LLC 205 E. Main Street, Mount Horeb, (608) 437-1771, thecatandcrowonline.com MOUNT HOREB PUBLIC LIBRARY 105 Perimeter Street, Mount Horeb, (608) 437-5021, www.mhpl.org MOUNT HOREB AREA ARTS ASSOCIATION Email: info@mhaaa.org, mhaaa.org MOUNT HOREB UTILITY 138 E. Main Street, Mount Horeb, (608) 437-3084, mounthorebwi.info PEG GINSBERG WATERCOLORS 207 E. Main Street, Suite B, Mount Horeb, (608) 437-0418, pegginsbergwatercolors.com MOUNT HOREB TELEPHONE COMPANY 200 E. Main Street, Mount Horeb, (608) 437-5551, mhtc.net TAMLYN AKINS ART & DESIGN Black Earth, (608) 767-1281, Email: tamlyn@chorus.net, tamlynakins.com RECREATION DEPARTMENT 222 E. Front Street, Mount Horeb, (608) 437-3400, mounthorebwi.info ZALUCHA STUDIO, LLC 119 S. Second Street, Mount Horeb, (608) 437-7880, zaluchastudio.com SW DANE OUTREACH/SENIOR CENTER 105 N. Grove Street, Mount Horeb, (608) 437-6902, mounthorebwi.info ASSISTED LIVING/HUMAN SERVICES/NURSING ARTISAN WOODS GALLERY 109 E. Main Street, Mount Horeb, (608) 437-1811, artisanwoodsgallery.com AUDS N ENDS 205 N. Eighth Street, Mount Horeb, (608) 437-8555, audsnends.net BARGAIN NOOK VI 126 E. Main Street, Mount Horeb, (608) 437-4660, hodancs.org BERGEY JEWELRY 203 E. Main Street, Mount Horeb, (608) 437-8155, bergeyjewelry.com THE CAT AND CROW, LLC 205 E. Main Street, Mount Horeb, (608) 437-1771, thecatandcrowonline.com CAVE OF THE MOUNDS—NATIONAL NATURAL LANDMARK 2975 Cave of the Mounds Rd, Blue Mounds, (608) 437-3038, caveofthemounds.com DEER VALLEY GOLF COURSE 7899 Hwy 18/151, Barneveld, (608) 924-3033, deervalleygolf.com DULUTH TRADING COMPANY 100 W. Main Street, Mount Horeb, (608) 437-8655, duluthtrading.com VILLAGE OF BLUE MOUNDS 11011 Brigham Avenue, PO Box 189, Blue Mounds, (608) 437-5197, bluemoundsvillage.com HOFF MALL 101 E. Main Street, Mount Horeb, (608) 437-8300, hoffmall.com VILLAGE OF MOUNT HOREB 138 E. Main Street, Mount Horeb, (608) 437-6884, mounthorebwi.info JANGLE SOAPWORKS, LLCF 3192 County Rd JG, Mount Horeb, (608) 437-1073, janglesoapworks.com MEMBERSHIP DIRECTORY MOONHILL MERCANTILE 108 E. Main Street, Mount Horeb, (608) 437-6346, moonhillmercantile.com A HELPING HEART, INC. 4921 Ridge View Road, Barneveld, (608) 924-1691, ahelpingheart.org COMFORT KEEPERS 5396 King James Way, Suite 210, Madison, (608) 442-1898, comfortkeepers.com/madison.wi COMMUNITY LIVING CONNECTIONS 6515 Watts Road, Suite 100, Madison, (608) 661-7999, clconnections.org GIRLIES MANOR 104 Lincoln Court, Mount Horeb, (608) 437-2778, girlilesmanor.com ACCOUNTING/TAX PREPARATION INGLESIDE MANOR 407 N. Eighth Street, Mount Horeb, (608) 437-5511, inglesidehealthcare.org H & R BLOCK TAX & BUSINESS SERVICES 1406 Springdale Street, Mount Horeb, (608) 437-5627, hrblock.com NORSK GOLF BOWL 2755 Golf Bowl Road, Mount Horeb, (608) 437-3399, norskgolfclub.com MADISON AREA REHABILITATION CENTERS, INC. 225 Blue Mounds Street, Mount Horeb, (608) 437-5998, marc-inc.org SVA CERTIFIED PUBLIC ACCOUNTANTS 1221 John Q Hammons Drive, Madison (608) 826-2086, sva.com OLSON'S FLOWERS & CHRISTMAS HOUSE 214-220 E. Main Street, Mount Horeb, (608) 437-3017, olsonsflowers.com MIRACLE EAR 6692 Odana Road, Madison (608) 829-3777, miracle-ear.com THOUSAND CPA, LLC 1809 Springdale Street, Suite 203, Mount Horeb, (608) 437-7730, thousandcpa.com OPEN HOUSE IMPORTS 308 E. Main Street, Mount Horeb, (608) 437-5468, openhouseimports.com ATTORNEYS ADVERTISING/MARKETING/MEDIA RUST & LACE, LLC 117 E. Main Street, Mount Horeb, (608) 574-4117, facebook.com/rustandlace OTT LAW OFFICE, S.C. 213 E. Main Street, Mount Horeb, (608) 437-2850, ottlawmthoreb.com BRICK ROAD PR Mount Horeb, (608) 220-9815, facebook.com/BrickRoadPR SJÖLINDS CHOCOLATE HOUSE 219 E. Main Street, Mount Horeb, (608) 437-0233, sjolinds.com MARK B. ROONEY, ATTORNEY S.C. 522 Springdale Street, Suite 103, Mount Horeb, (608) 437-5591 FIVE STAR CELLULAR 1221 Springdale Street, Mount Horeb, (608) 437-2295, fivestarcell.com TELSAAN 209 E. Main Street, Mount Horeb, (920) 472-9451, telsaan.com ATTRACTIONS/ENTERTAINMENT/RECREATION MOUNT HOREB MAIL - NEWS PUBLISHING, INC. 114 E. Main Street, Mount Horeb, (608) 437-5553, newspubinc.com SENIOR HOUSING BLUE MOUND STATE PARK 4350 Mounds Park Road, Blue Mounds, (608) 437-5711 www.dnr.state.wi.us/topic/parks/name/bluemound MOUNT HOREB TELEPHONE COMPANY 200 E. Main Street, Mount Horeb, (608) 437-5551, mhtc.net GIRLIE'S MANOR 104 Lincoln Court, Mount Horeb, (608) 437-2778, girliesmanor.com BRIGHAM COUNTY PARK 3160 Hwy F, Blue Mounds, (608) 262-4576, countyofdane.com/lwrd/parks/brigham.aspx PEAK CREATIVE, LLC 1406 Springdale Street, Suite 201, Mount Horeb, (608) 437-3730, peakcreative.net HOMESTEAD COOPERATIVE OF MOUNT HOREB 600 Blue Mounds Street, Mount Horeb, (608) 437-7550, homesteadcooperative.com CAMPO DI BELLA WINERY & FARM-TO-TABLE 10229 Sharp Road, Mount Horeb, (608) 320-9287, campodibella.org ROD HISE & COMPANY, LTD. 8905 County Road S, Mount Horeb, (608) 770-7850, rodhise.com INGLESIDE MANOR 407 N. Eighth Street, Mount Horeb, (608) 437-5511, inglesidehealthcare.org CAVE OF THE MOUNDS—NATIONAL NATURAL LANDMARK 2975 Cave of the Mounds Rd, Blue Mounds, (608) 437-3038, caveofthemounds.com WEATHERTIME RADIO NETWORK 9016 Colby Road, Mount Horeb, (608) 832-1515, weathertimeradio.com SHUTTLE SERVICE MY SONS SHUTTLE SERVICE 116 Keane St., Ridgeway, (608) 852-1999, mysonsshuttle.com DEER VALLEY LODGE & GOLF COURSE 7899 Hwy 18/151, Barneveld, (608) 924-3033, deervalleylodgeandgolf.com WISCO RADIO 712 S. Second Street, Mount Horeb, (608) 628-0604, wiscoradio.com STORAGE UNITS VALLEY VIEW STOR-ALL 918 Blue Mounds Road, (608) 501-1479, jared@vvstorall.com VETERINARY SERVICES STARLIGHT VETERINARY CLINIC 10902 Eckel Road, Blue Mounds, (608) 437-8387, starlightvet.com WATER BETTER WATER, LLC PO Box 301, Mount Horeb, (608) 444-5849, betterwaterwi.com 8 3 DISTRICT #1 OLD SCHOOL HOUSE 110 N. Second Street, Mount Horeb, (608) 437-6884, mounthoreblandmarks.com CIMINO WEALTH ADVISORS– DAVID KOENIG 130 S. First Street, Mount Horeb, (608) 437-8404, ciminoandassociates.com DONALD COUNTY PARK 1870 Sutter Drive, Mount Horeb, information line (608) 242-4576, donaldpark.org EDWARD JONES—MICHAEL ANDERSON 106 E. Main Street, Mount Horeb, (608) 437-3321, edwardjones.com FISHER KING WINERY 102 W. Main Street, Suite B, Mount Horeb, (608) 437-6020, fisherkingwinery.com EDWARD JONES—PATRICK MAGUIRE 1728 Springdale Street, Mount Horeb, (608) 437-4015, edwardjones.com FORTE STUDIOS/JIGSAW ENTERTAINMENT 102 S. Grove Street , Mount Horeb, (608) 437-0151, www.fortestudios.biz FARMERS SAVINGS BANK 1833 Springdale Street, Mount Horeb, (608) 437-2265, farmerssavings.com GRUMPY TROLL BREWERY, RESTAURANT & PIZZERIA 105 S. Second Street, Mount Horeb, (608) 437-2739, thegrumpytroll.com HORACE MANN INSURANCE/ASTRAIOS FINANCIAL 110 Enterprise, Suite 101, Verona (608) 663-8012, horacemann.com HAVENS PETTING FARM 2894 N. Erbe Road, Blue Mounds, (608) 513-5816, havenspettingfarm.com MOUNT HOREB AREA MUSEUM 100 S Second Street, Mount Horeb, (608) 437-6486, mounthorebhistory.org MOUNT HOREB AQUATIC CENTER 204 Park Street, Mount Horeb, (608) 437-5916 NORSK GOLF BOWL 2755 Golf Bowl Road, Mount Horeb, (608) 437-3399, norskgolfclub.com STEWART COUNTY PARK 3106 Hwy JG, Mount Horeb, information line (608) 262-4576 countyofdane.com/lwrd/parks/stewart.aspx TYROL BASIN SKI & SNOWBOARD AREA 3487 Bohn Road, Mount Horeb, (608) 437-4135, tyrolbasin.com PHOTOGRAPHY GROUP HEALTH COOPERATIVE 1265 John Q. Hammons Drive, Ste. 200, Madison, (608) 251-4156, ghcscw.com RON LUTZ II, PHOTOGAPHER 117 N. Grove Street, Mount Horeb, (724) 712-9387, ronlutzII-photographer.com/wedserv MOUND CITY BANK 1100 Springdale Street, Mount Horeb, (608) 437-2685, moundcitybank.com THRIVENT FINANCIAL 1809 Springdale Street, Ste. 201, Mount Horeb. (608) 437-9070 www.thrivent.com/fr/roger.deterding WEATHERTIME RADIO NETWORK 9016 Colby Road, Mount Horeb, (608) 832-1515, weathertimeradio.com STATE BANK OF CROSS PLAINS 1740 Springdale Street, Mount Horeb, (608) 437-8968, crossplainsbank.com LANDSCAPING/MAINTENANCE/SNOW REMOVAL THOMPSON INVESTMENT MANAGEMENT, INC. 918 Deming Way, 3rd Floor, Madison, (608) 827-5700, thompsoninvest.com GREENWAVE LANDSCAPE & POND 112 Grove Street, Mount Horeb, (608) 332-7021, greenwavelandscape.com THRIVENT FINANCIAL 1809 Springdale Street, Suite 201, Mount Horeb. (608) 437-9070, thrivent.com/fr/roger.deterding KITTLESON LANDSCAPE, INC. 10486 Cty Hwy ID, Blue Mounds, (608) 437-8845, kittlesonlandscape.com THE WITT GROUP-MORGAN STANLEY WEALTH MANAGEMENT 1241 John Q. Hammons Madison, (608) 829-3250, morganstanleyfa.com/thewittgroup SCHULENBERG LAND CARE P.O. Box 345, 909 S. Second Street, Mount Horeb, (608) 437-7569, teamlandcare.com LODGING/RETREATS/CAMPGROUNDS AUCTIONEERS/ON-LINE AUCTION ANYTIME FITNESS 1209 Springdale Street, Mount Horeb, (608) 437-7373, anytimefitness.com BLUE MOUND STATE PARK 4350 Mounds Park Road, Blue Mounds, (608) 437-5711 dnr.state.wi.us/topic/parks/name/bluemound AURA MASSAGE & WELLNESS 1861 Springdale Street, Mount Horeb, (608) 220-9815, experienceaura.com JOYFUL PATH MEDITATION AND HEALING CENTER 11000 Division Street, Blue Mounds, (608) 437-0520, joyfulpath.org ORIGINAL ROOT HEALTH 521 N. Main Street, Cuba City, (608) 732-7860, originalroothealth.com PREMIER COOPERATIVE 501 W. Main Street, Mount Horeb, (608) 437-5536, premiercooperative.com RED CARPET SALON 99 Orchard Lane, Mount Horeb, (608) 438-2031, redcarpetsalonwi.com SYMDON MOTORS, INC. 2011 Springdale Street, Mount Horeb, (608) 437-5555, symdonchevy.com SNAP FITNESS 24/7/JEN MAGUIRE PERSONAL FITNESS 1855 Springdale Street, Mount Horeb, (608) 437-7627, snapfitness.com/mounthoreb WEAVER AUTO PARTS 1230 Springdale Street, Mount Horeb, (608) 437-3079, weaverautoparts.com SPRINGDALE YOGA 2674 Allen Drive, Verona, (608) 215-7218, springdaleyoga.com WISCONSIN SURPLUS ON-LINE AUCTION 113 S. Perry Street, Mount Horeb, (608) 437-2001, wisconsinsurplus.com BREWERIES/WINERIES BAKERY CAMPO DI BELLA WINERY & FARM-TO-TABLE 10229 Sharp Road, Mount Horeb, (608) 320-9287, campodibella.org MILLER & SONS SUPERMARKET 1845 Springdale Street, Mount Horeb, (608) 437-3081, millerandsonssupermarket.com FISHER KING WINERY 102 W. Main Street, Ste. B, Mount Horeb, (608)437-6020, fisherkingwinery.com PURPLE PLUM BAKE SHOP Mount Horeb, (608) 206-6427, purpleplumbakeshop.com GRUMPY TROLL BREWERY, RESTAURANT AND PIZZERIA 105 S. Second Street, Mount Horeb, (608) 437-2739, thegrumpytroll.com SCHUBERTS CAFE 128 E. Main Street, Mount Horeb, (608) 437-3393, schubertsrestaurant.com SJÖLINDS CHOCOLATE HOUSE 219 E. Main Street, Mount Horeb, (608) 437-0233, sjolinds.com BANKS/FINANCIAL/INVESTMENT SERVICES ANCHORBANK 1889 Springdale Street, Mount Horeb, (608) 437-3011, anchorbank.com BADGERLAND FINANCIAL 3448 State Rd. 23, Dodgeville, (608) 935-3396, badgerlandfinancial.com WISCO RADIO 712 S. Second Street, Mount Horeb, (608) 628-0604, wiscoradio.com PROMOTIONAL PRODUCTS/SCREEN PRINTING AUDS N ENDS 205 N. Eighth Street, Mount Horeb, (608) 437-8555, audsnends.net PROTOTYPING MIDWEST PROTOTYPING, LLC 10949 Blackhawk Drive, Blue Mounds, (608) 437-1400, midwestproto.com REAL ESTATE CENTURY 21 AFFILIATED PFISTER AGENCY 316 E. Main Street, Mount Horeb, (608) 437-3044, century21affiliated.com COMMUNITY DEVELOPERS, INC. PO Box 104, Mount Horeb, (608) 437-6090, cdi@chorus.net BRIGHAM COUNTY PARK 3160 Hwy F, Blue Mounds, information line (608) 262-4576 countyofdane.com/lwrd/parks/brigham.aspx FIRST WEBER 207 N. Eighth Street, Mount Horeb, (608) 437-6820, firstweber.com DEER VALLEY LODGE & GOLF COURSE 401 W. Industrial Drive, Barneveld (608) 924-1600, (888) 924-1601, deervalleylodgeandgolf.com POTTERTON RULE INC– ANDREA POTTERTON 105 E. Main Street, Mount Horeb, (608) 437-SOLD, pottertonrule.com GONSTEAD GUEST COTTAGE 602 S. Second Street, Mount Horeb, (608) 437-4374, mthoreb.com/gonstead POTTERTON RULE, INC. 105 E. Main Street, Mount Horeb, (608) 935-2396, pottertonrule.com GRANDSTAY HOTEL & SUITES 175 Lillehammer Lane, Mount Horeb, (608) 437-5200, grandstaymounthoreb.com REALTY EXECUTIVES COOPER SPRANSY— KAREN TETZLAFF Mount Horeb, (608) 437-6946, movewithkaren.com HOLIDAY INN EXPRESS & SUITES VERONA 515 W. Verona Avenue, Verona, (608) 497-4500, hiexpress.com/veronawi RESTAINO & ASSOCIATES REALTORS 217 E. Main Street, Mount Horeb, (608) 437-4777, restainohomes.com PREVAILING WINDS LODGE 2195 County Road Z, Blue Mounds 608) 437-2195, prevailingwindslodge.com STARK COMPANY REALTORS—LAURIE ZOERB 702 N. High Point Road, Suite 100, Madison (608) 695-7997, lauriezoerb.com MEETING/WEDDING FACILITIES RESTAURANTS/TAKE-OUT/TAVERNS THE CENTURY BARN 2505 Hwy 78, Mount Horeb, (608) 845-1502, centurybarn.com AUNT MARY’S HOOTERVILLE INN 10992 Division Street, Blue Mounds, (608) 437-5444, hootervilleinn.com DEER VALLEY LODGE & GOLF COURSE 401 W. Industrial Drive, Barneveld (608) 924-1600 or (888) 924-1601, deervalleylodgeandgolf.com AZTLAN MEXICAN GRILL 407 W. Main Street, Mount Horeb, (608) 437-7600, aztlanmexicangrill.com GRANDSTAY HOTEL & SUITES 175 Lillehammer Lane, Mount Horeb, (608) 437-5200, grandstayhospitality.com BISTRO 101 101 E. Main Street #150, Mount Horeb, (608) 437-WINE (9463), hoffbistro101.com CLINICS/DENTAL/HEALTH CARE MOUNT HOREB LANDMARK FOUNDATION 110 North Second Street, Mount Horeb, mounthorebmarks.com BOHL CHIROPRACTIC 310 E. Main Street, Mount Horeb, (608) 437-5000 TYROL BASIN 3487 Bohn Road, Mount Horeb, (608) 437-4135, tyrolbasin.com CAPITOL PHYSICAL THERAPY 1215 Springdale Street, Mount Horeb, (608) 437-0222, capitolphysicaltherapy.com FOLKLORE VILLAGE 3210 County Road BB Dodgeville, (608) 924-4000, folklorevillage.com FAMILY DENTAL CARE, LLC 522 Springdale Street #101, Mount Horeb, (608) 437-5564, familydentalcarellc.com PARK & PLAYGROUND EQUIPMENT GRUMPY TROLL BREWERY, RESTAURANT & PIZZERIA 105 S. Second Street, Mount Horeb, (608) 437-2739, thegrumpytroll.com PLAY N WISCONSIN 3919 Parmenter Street, Middleton, (608) 234-5600, playnwisconsin.com HI POINT STEAK HOUSE 6900 County Road HHH, Ridgeway (608) 924-2819, hipointsteakhouse.com GONSTEAD CLINIC OF CHIROPRACTIC 1505 Springdale Street, Mount Horeb, (608) 437-5585, gonsteadmthoreb.com BAER INSURANCE SERVICES, LLC 1406 Springdale Street, Mount Horeb, (608) 437-3048, baerinsurance.com PRINT/PUBLICATION/BROADCAST MOUNT HOREB MAIL - NEWS PUBLISHING 114 E. Main Street, Mount Horeb, (608) 437-5553, newspubinc.com BEAUTY/FITNESS/WELLNESS HELWIG AUTO CLINIC 3137 Hwy 78 N., Mount Horeb, (608) 437-5112, helwigauto.com ECONOPRINT-POWDERKEG INTERACTIVE 330 Locust Drive, Verona, (608) 845-2800, econoprint.com POTTERTON RULE, INC 105 E. Main Street, Mount Horeb, (608) 437-7653, pottertonruleinsurance.com 24/7 ENERGY CENTER FITNESS CLUB-THIN & HEALTHY’S TOTAL SOLUTION 407 S. Eighth Street, Mount Horeb, (608) 437-2582, energycenterfitness.com AUTO PARTS, TIRES, SALES, SERVICE & USED CARS ADVANTAGE COPYING & PRINTING 4723 Hwy YZ, Dodgeville, (608) 935-0615, (877) 689-9362, advantagecp.com LUNDELL INSURANCE 207 N. 8th Street, Lower Level, Mount Horeb, (608) 574-9003, lundellinsurance.com VERONA AREA PERFORMING ARTS SERIES 300 Richard Street, Verona, (608) 848-2787,vapas.org WISCONSIN SURPLUS ON-LINE AUCTION 113 S. Perry Street, Mount Horeb, (608) 437-2001, wisconsinsurplus.com PRINTING HORACE MANN INSURANCE/ASTRAIOS FINANCIAL 110 Enterprise, Suite 101, Verona, (608) 663-8012, agents.horacemann.com STATE FARM INSURANCE 1844 Springdale Street, , Mount Horeb, (608) 437-4400, jimdietzen.net MICHELLE DUNN, CPA 100 E. Garfield Street, Mount Horeb, (608) 215-0445, michelle-dunn.com MILITARY RIDGE STATE TRAIL 4350 Mounds Park Road, Blue Mounds, (608) 437-7393 dnr.wi.gov/org/land/parks/specific/militaryridge ESCH INSURANCE AGENCY, INC. 122 E. Main Street, Mount Horeb, (608) 437-9308, eschinsurance.com CULVER'S 1700 Springdale Street, Mount Horeb, (608) 437-2858, culvers.com FINKS CAFE 204 W. Main Street, Mount Horeb, (608) 437-8922, facebook.com/finkscafe HOP’S HOUSE EATERY & PUB 209 E. Main Street, Mount Horeb (608) 437-4677, hops-house.com GROUP HEALTH COOPERATIVE 1265 John Q. Hammons Drive, Ste. 200, Madison, (608) 251-4156, ghcscw.com BMO HARRIS BANK 1300 Springdale Street, Mount Horeb, (608) 437-4668, bmoharris.com Weekly menu features, fresh fish, great steaks & more Tuesday thru Saturday 4pm cocktails, 5pm dinner Reservations recommended 4 7 UPLANDS FIRE & SECURITY Barneveld, (608) 712-5515, uplandsfs.com DREAMY 280 FARM FRESH MEATS, LLC 2792 Cave of the Mounds Road, Blue Mounds (608) 437-8074 , dreamy280.com MAIN STREET DENTISTS 101 N. Main Street, Verona, (608) 845-6127, mainstreetdentists.com CONVENIENCE STORES/CAR WASH/GAS FLORISTS/FARMS/GREENHOUSES/TREE NURSERY AQUA SHINE CAR WASH 101 N. Brookwood Drive, Mount Horeb, (608) 437-WASH (9274) LINSTROTH’S VALLEY VIEW FARM 70 Drammen Valley Road, Mount Horeb, (608) 523-1452, linstrothfarmmarket.com MOUNT HOREB DENTAL 303 E. Main Street, Mount Horeb, (608) 437-5519, mthorebdental.com KWIK TRIP 525 Springdale Street, Mount Horeb, (608) 437-4821, kwiktrip.com PREMIER COOPERATIVE East: 1225 Bus Hwy 18/151, Mount Horeb, (608) 437-7777 West: 501 W. Main Street, Mount Horeb (608) 437-5536, premiercooperative.com DAY CARE ACADEMY OF LITTLE VIKINGS 4K & CHILDCARE 1991 Commerce Drive, Mount Horeb, (608) 437-5845, littlevikings4k.com ROLAND WILSON, DDS 215 E. Main Street, Mount Horeb, (608) 437-8666, rolandwilsondds.com OLSON'S FLOWERS 214 E. Main Street, Mount Horeb, (608) 437-3017, olsonsflowers.com UPLAND HILLS HEALTH CLINIC—MOUNT HOREB 1809 Springdale Street, Mount Horeb, (608) 437-8033, uplandshillshealth.org TIMBERLAND TREES, LLC 5304 County Road J, Mount Horeb, (608) 437-8711, timberlandtrees.com UW HEALTH—MOUNT HOREB 600 N. Eighth Street, Mount Horeb, (608) 437-3064, uwhealth.org FUNERAL SERVICES VILLAGE SMILE CARE 1730 Springdale Street, Mount Horeb, (608) 437-7645, villagesmilecare.com GRAPHIC & WEB DESIGN/SIGNAGE MOUNT HOREB FAMILY CHILD CARE ASSOCIATION 802 Garfield Street, Mount Horeb, (608) 721-8365, MHFCCA.weebly.com ADVANTAGE COPYING & PRINTING 4723 Hwy YZ, Dodgeville, (608) 935-0615, (877) 689-9362, advantagecp.com DEVELOPERS/PROPERTY MANAGEMENT ECONOPRINT-POWDERKEG INTERACTIVE 330 Locust Drive, Verona, (608) 845-2700, epdigital.com COMMUNITY DEVELOPERS, INC. PO Box 104, Mount Horeb, (608) 437-6090, cdi@chorus.net FASTSIGNS 6101 Odana Road Madison 608) 276-7446, fastsigns.com HOFF MALL-GALLINA MANAGEMENT 101 E. Main Street, Ste. 500, Mount Horeb, (608) 437-8300, hoffmall.com SIGN ART STUDIO 126 S. First Street, Mount Horeb, (608) 437-2320, signartmadison.com HOMESTEAD COOPERATIVE OF MOUNT HOREB 600 Blue Mounds Street, Mount Horeb, (608) 437-7550, homesteadcooperative.com TAMLYN AKINS ART & DESIGN Black Earth, (608) 767-1281, Email: tamlyn@chorus.net, tamlynakins.com JG DEVELOPMENT, INC. 4070 E. Brigham Road, Blue Mounds, (608) 437-6181, jgdevelopment.com ZALUCHA STUDIO, LLC 119 S. Second Street, Mount Horeb, (608)437-7880, zaluchastudio.com LOKOS PROPERTIES 200 W. Main Street, Suite 103, Mount Horeb, (608) 445-6731 lokosproperties.com MOUNT HOREB PROFESSIONAL ENTERPRISES, LLC 1406 Springdale Street, Mount Horeb, (608) 225-0879 NICHOLS-TRACE PROPERTIES, LLC 109 Greve Circle, Mount Horeb, (608) 235-5091 TROLL NOTE PROPERTIES, LLC 1809 Springdale Street, Mount Horeb, (608) 630-4449 CONCORDIA UNIVERSITY WISCONSIN- MADISON 2909 Landmark Place, Suite 101 Madison (608) 277-7900, cuw.edu/madison HOMESTEAD COOPERATIVE OF MOUNT HOREB 600 Blue Mounds Street, Mount Horeb, (608) 437-7550, homesteadcooperative.com HEARTS & HANDS, INC. OF MOUNT HOREB 8900 Ridgeview Road, Mount Horeb, (608) 437-6400, heartsandhandschildrenscenter.com HOFF MALL– GALLINA MANAGEMENT 101 E. Main Street, Suite 500, Mount Horeb, (608) , 437-8300, hoffmall.com EMPLOYEE BENEFITS/HUMAN RESOURCES/PAYROLL THE EMPLOYER GROUP 351 Prairie Heights Drive, Verona (608) 845-3377, theemployergroup.com UPPER SUGAR RIVER WATERSHED 207 E. Main Street. Mount Horeb, (608) 437-7707, usrwa.org EVANGELICAL LUTHERAN CHURCH 315 E. Main Street, Mount Horeb, (608) 437-5012, elcmthoreb.org WELCOME WAGON 5830 Coral Ridge Dr., Ste. 240, Coral Springs, FL (608) 852-5552, welcomewagon.com FRIENDS OF DONALD PARK PO Box 235, Mount Horeb, (608) 437-5210, donaldpark.org COMPUTER/INFORMATION TECHNOLOGY CONTRACTORS/BUILDING/REMODELING A+ PLUMBING SERVICES, LLC 11014 Blackhawk Drive, Blue Mounds, (608) 437-8822, aplusplumbingservices.com BRUNSELL LUMBER AND MILLWORK 1204 E. Lincoln Street, Mount Horeb, (608) 437-7183, brunsell.com DC ENGINEERING 508 Bergum Road, Mount Horeb, (608)416-1041, dcengineering.net E & S ELECTRIC, INC. 251 Blue Mounds Street, Mount Horeb, (608) 437-5531, eandselectric.com MOUNT HOREB AREA ARTS ASSOCIATION Email: info@mhaaa.org, mhaaa.org BAER INSURANCE SERVICES, LLC 9701 Brader Way, Madison, (608) 830-5800, baerinsurance.com MOUNT HOREB AREA ECONOMIC DEVELOPMENT CORPORATION 712 S. First Street, Mount Horeb, (608) 437-1276, mounthorebareaedc.com DEAN HEALTH PLAN, INC 1277 Deming Way, Madison, (800) 279-1301, deancare.com TROLL BYTES, INC 895 Springdale Street, Mount Horeb, (608) 437-5590, trollbytes.com MOUNT HOREB AMERICAN LEGION 102 S. Third Street, Mount Horeb, (608) 437-0113, mounthorebamericanlegion.com MOUNT HOREB BARNEVELD YOUTH FOOTBALL Mount Horeb, Email: mhbyfb@gmail.com DAWN GOPLIN—STATE FARM INSURANCE AGENT 515 Junction Road, Suite 2400, Madison (608) 662-9900, dawngoplin.com 901 Whalen Road ,Suite B, Verona, (608) 497-3102, dawngoplin.com SECURE PC 106 Brenda Circle, Mount Horeb, (608) 279-1370, securepc-wi.com MOUND VUE GARDEN CLUB 3435 Hwy 78, Mount Horeb, (608) 437-8764 INSURANCE FARM CSA MOUNT HOREB TELEPHONE COMPANY 200 E. Main Street, Mount Horeb, (608) 437-5551, mhtc.net MOHO GATORS PO Box 166, Mount Horeb (608) 234-8047, mohogators.org AMERICAN FAMILY INSURANCE - PETER WALTON AGENCY 402 E. Main Street, Mount Horeb, (608) 437-5534, peterwaltonagency.com BURKART-HEISDORF INSURANCE AGENCY, INC. 215 E. Main Street, Mount Horeb, (608) 437-3688, www.burkart-heisdorf.com MOUNT HOREB PUBLIC LIBRARY 105 Perimeter Road, Mount Horeb, (608) 437-5021, mhpl.org LIFE CHURCH 2770 Brandywein Trail, Mount Horeb, (608) 437-7000, lifechurchmh.com MOUNT HOREB AREA CHAMBER OF COMMERCE 300 E. Main Street, Mount Horeb, (608) 437-5914, trollway.com THOUSAND CPA, LLC 1809 Springdale Street, Suite 203, Mount Horeb, (608) 437-7730, thousandcpa.com CAMPO DI BELLA WINERY & FARM-TO-TABLE 10229 Sharp Road, Mount Horeb (608) 320-9287, campodibella.org BOY SCOUTS TROOP 62 10884 Smokey Mountain Trail, Blue Mounds, (608) 437-5327, mhtroop62.com KNIGHTS OF COLUMBUS COUNCIL #10559 217 Westmorland Drive, Mount Horeb, heftydog@charter.net ALPEN GARTEN, PARKSIDE TOWNHOMES, PLEASANT MEADOW SUITES c/ Community Developers, Mount Horeb, (608) 437-6090, cdi@chorus.net MOUNT HOREB AREA SCHOOL DISTRICT 1304 E. Lincoln Street, Mount Horeb, (608) 437-2400, mhasd.k12.wi.us TROLLWAY DOG PARK GROUP Mount Horeb, facebook/trollwaydogparkgroup.com HARDWARE/HOME IMPROVEMENT CHILDREN'S COMMUNITY SCHOOL 211 Parkway Drive, Mount Horeb, (608) 437-4121, ccsmounthoreb.com PERRY LUTHERAN CHURCH 1057 Highway 78, Mount Horeb, (608) 437-5294, perrylutheranchurchelca.org BLUE MOUNDS COMMUNITY BOOSTERS, INC. PO Box 222, Blue Mounds, (608) 334-2997 JOYFUL PATH HEALING CENTER 11000 Division Street, Blue Mounds, 608-437-0520, joyfulpath.org HOUSING/COOPERATIVES OPTIMIST CLUB OF MOUNT HOREB 112 Greve Circle, Mount Horeb, (608) 437-2118, mounthoreboptimist.com SONS OF NORWAY-VENNELAG #513 200 Beth Circle, Mount Horeb, (608) 437-8960 KWIK TRIP 525 Springdale Street, Mount Horeb, (608) 437-4821, kwiktrip.com AGAPE CHRISTIAN PRESCHOOL 315 E. Main Street, Mount Horeb, (608) 437-7100, agapechristianpreschool.com MOUNT HOREB YOUTH CENTER 105 N. Grove Street, Mount Horeb, (608) 437-6780, mthorebyc.net BLUE MOUNDS AREA PROJECT, INC. PO Box 332, Mount Horeb, (608) 469-2998, bluemounds.org IMMANUAL LUTHERAN CHURCH 310 W. Main Street, Mount Horeb, (608) 437-8733, Immanualmh.org VIKING TRUE VALUE HARDWARE 1240 Springdale Street, Mount Horeb, (608) 437-8717, truevalue.com/viking MOUNT HOREB UNITED METHODIST CHURCH 9542 County Road S., Mount Horeb, (608) 437-3088, umcmounthoreb.org RELAY FOR LIFE OF MOUNT HOREB Grundahl Park, Mount Horeb (608) 662-7549, relayforlife.org/mthorebwi MILLER AND SONS SUPERMARKET 1845 Springdale Street, Mount Horeb, (608) 437-3081, millerandsonssupermarket.com ACADEMY OF LITTLE VIKINGS 4K & CHILDCARE 1991 Commerce Drive, Mount Horeb, (608) 437-5845, littlevikings4k.com MOUNT HOREB ROTARY CLUB PO Box 173, Mount Horeb, mounthorebrotary.org CLUBS/ORGANIZATIONS/RELIGIOUS GOOD NEWS LUTHERAN CHURCH 1217 Springdale Street, Mount Horeb, (608) 437-4646, goodnewslc.org DO IT BEST— PREMIER COOPERATIVE 501 W. Main Street, PO Box 230, Mount Horeb, (608) 437-5536, premiercooperative.com MOUNT HOREB LIONS CLUB PO Box 143, Mount Horeb, (608)444-5192, e-clubhouse.org /sites/mthoreb VIKE-STEINICH CHIROPRACTIC 1809 Springdale Street, Suite 102, Mount Horeb, (608) 437-2222, vikesteinichchiro.com GROCERIES/LIQUOR EDUCATION MOUNT HOREB LANDMARKS FOUNDATION INC 110 N. Second Street, Mount Horeb, (608) 576-5837, mounthoreblandmarks.com NEW BEGINNINGS CHIROPRACTIC 1861 Springdale Street, Mount Horeb, (608) 437-9990, newbeginningschiropractic.net MORNINGWOOD FARM NURSERY 8910 Domini Road, Mount Horeb, (608) 798-1991, morningwoodfarm.com ELLESTAD CAMACHO FUNERAL HOME & CREMATORY 500 N. Eighth Street, Mount Horeb, (608) 437-5077, ellestadfuneralhome.com HEARTS & HANDS, INC. OF MOUNT HOREB 8900 Ridgeview Road, Mount Horeb, (608) 437-6400, heartsandhandschildrenscenter.com MOUNT HOREB FARMERS MARKET PO Box 163, Mount Horeb, (608) 437-3237, mthorebfarmersmarket.com THE ELECTRICIAN, INC 515 Springdale Street, Mount Horeb, (608) 437-4977, theelectricianinc.com DL PAINTING, LLC 1764 Syvrud Road, Mount Horeb, (608) 575-9661 DO IT BEST—PREMIER COOPERATIVE 501 W. Main Street, Mount Horeb, (608) 437-5536, premiercooperative.com HEFTY CONSTRUCTION, INC. 102 E. Lincoln Street, Mount Horeb, (608) 437-5372, heftyconstruction.com MOUNT HOREB AREA HISTORICAL SOCIETY 100 S. Second Street, Mount Horeb, (608) 437-6486, mthorebhistory.org JG DEVELOPMENT, INC. 4070 E. Brigham Road, Blue Mounds, (608) 437-6181, jgdevelopment.com MOUNT HOREB COMMUNITY FOUNDATION PO Box 66, Mount Horeb, (608) 832-6633, mhcfound.org KELLER, INC. 711 Lois Drive, Sun Prairie, (608) 318-2336, kellerbuilds.com MOUNT HOREB FAMILY CHILD CARE ASSOCIATION 802 Garfield Street, Mount Horeb, (608) 721-8365, MHFCCA.weebly.com SUTTER PLUMBING CORPORATION 1921 E. Blue Mounds Road, Mount Horeb (608) 437-4333 OUR LOCATIONS: 105 E. Main St, Mt Horeb, 608-437-7653 158 N. Iowa St, Dodgeville, 608-935-2396 241 High St, Mineral Point, 608-987-2142 6 www.PottertonRule.com www.PottertonRuleInsurance.com 5 Grumpy Troll Brewery, Restaurant-Pizzeria The Trollway Trollway Shops VISIT MOUNT HOREB—LIVE HERE—DO BUSINESS—CONNECT Fisher King Winery Board and Brush 1/4 Campo di Bella Winery & Farm Mount Horeb Area Museum Dist. #1 Old School House Tyrol Basin Ski & Snowboard Area Hauge Church Cave of the Mounds Mount Horeb Troll Skate Park Deer Valley Lodge & Golf Course Military Ridge State Trail Stewart County Park Donald County Park Sjolinds Chocolate Factory TREASURES MAP STATE & COUNTY PARKS 20. Donald County Park, 1945 Hwy 92 21. Military Ridge State Trail, 100 Block of S. Second St. A GUIDE TO TROLLS & ATTRACTIONS 22. Stewart County Park, 3106 Cty Hwy JG (not to scale) 23. Brigham County Park, 3160 Cty Hwy F 24. Blue Mound State Park, 4350 Mounds Park Rd. VILLAGE PARKS 25. Ibinger Ridge Park, Norsk Ridge Rd & Viking Rd. 26. Jaycee Park, 425 Durtschi Dr. 27. Waltz Park, 401 Brian St. 28. Liberty Park, 1201 Cox Dr. 29. Summer Frolic Sunrise Park, 119 Telemark Parkway 30. Lions Park, 400 Fairway St. 31. Sutter Farm Park, 1600 Green Valley Rd. 32. Howard Himsel Park, 1025 Spellman St. 33. Hofstetter Conservation Park 34. Garfield Park, 101 E. Garfield St. 35. Sugar River E-Way, Intersects Blue Mound St. 36. Grundahl Park, 401 Blue Mounds St. 37. Foster Park, 225 W. Main St. 38. Nesheim Park, Oak Tree Dr. 39. Hickory Hills Park, 307 Hickory Rd. 40. Boeck’s Park & Aquatic Center, 204 Park St. POINTS OF INTEREST 41. Sjölinds Chocolate Factory, 150 Lillehammer Ln. 42. Mount Horeb Public Library, 105 Perimeter St. 43. Wally Keller’s Temple Lion, 300 E. Main St. 44. Mount Horeb Welcome Center, 300 E. Main St. (restrooms) 45. District #1 Old School House, 110 N. Second St. 46. Community Building, 105-107 N. Grove St. 47. Fisher King Winery, 102 W. Main St. 48 Wally Keller Tool Museum (at Duluth), 100 W. Main St. 49. Municipal Building, 138 E. Main St. (restrooms) 50. Post Office, 108 S. First St. TROLL LOCATIONS 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. GrandStay Hotel & Suites, 175 Lillehammer Ln. (1 troll) Miller & Sons Supermarket, 1845 Springdale St. (3 trolls—1 inside) Farmer Savings Bank, 1833 Springdale St. (1 troll) State Bank of Cross Plains, 1740 Bus Hwy 18/151 E (1 troll inside) Village Smile Care, 1730 Springdale St. (1 troll) Culvers, 1700 Springdale St. (1 troll) Gonstead Clinic of Chiropractic, 1505 Springdale St. (1 troll inside) Mount Horeb Public Library, 105 Perimeter Rd. (1 troll inside) Mound City Bank, 1100 Springdale St. (1 troll) Village Inn Motel, 701 Springdale St. (4 trolls) Family Dental Care, 522 Springdale St. (1 troll) 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. Corner of Springdale St. & Main St. (1 troll) American Family Insurance, 402 E. Main St. (4 trolls) Open House Imports, 308 E. Main St. (3 trolls) Mount Horeb Welcome Center, 300 E. Main St. (4 trolls—some inside) Adler-Lunder Building, 303 E. Main St. (1 troll) The Cat and Crow, 205 E. Main St. (1 troll inside) Mount Horeb Telephone Co., 200 E. Main St. (1 troll) The Grumpy Troll Brewery-Restaurant-Pizzeria, 105 S. Second St. (1 troll) Military Ridge Support Station, Second Street (1 troll) Aztlan Mexican Grill, 407 W. Main St. (1 troll) 51. Hoff Mall, 101 E. Main St. 52. Opera House, 109 E. Main St. 53. Grumpy Troll Brewery, 105 S. Second St. 54. Mount Horeb Police Department, 222 E. Front St. 55. Mount Horeb Recreation Department, 222 E. Front St. 56. Mount Horeb Area Museum, 100 S. Second St. 57. Fire Department of Mount Horeb, 120 S. First St. Share your troll fan photos with us as your friends and family come to Troll Town! “LIKE” us on Facebook Facebook.com.mounthorebchamber 58. Hauge Log Church County Hwy Z, Blue Mounds, WI 59. Campo di Bella, 10229 Sharp Rd. Mount Horeb, WI 60. Cave of the Mounds, 2910 Cave of the Mounds Rd., Blue Mounds, WI 61. Tyrol Basin Ski & Snowboard Area, 3487 Bohn Rd., Mount Horeb, WI