Year Overview - Nyenrode Business Universiteit

Transcription

Year Overview - Nyenrode Business Universiteit
NYENRODE
BUSINESS
UNIVERSITEIT
YEAR OVERVIEW 2014
NYENRODE. A REWARD FOR LIFE
WELCOME
01 A WORD FROM THE RECTOR
04 RETURN ON EDUCATION
06STRATEGY 2020: AN UPDATE FROM THE RECTOR
07 STUDENT ASSOCIATIONS ON STEWARDSHIP
09STRATEGY 2020: TO BE A PREFERRED PARTNER
TO STUDENTS AND ORGANIZATIONS
10EDUCATION
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26NYENRODE CORPORATE GOVERNANCE INSTITUTE
28NYENRODE NEW BUSINESS SCHOOL
30FACULTY & RESEARCH
37STRATEGY 2020: TO IMPROVE THE NYENRODE
EXPERIENCE
38BUSINESS ECCELERATOR 6
0 ACRES
41NYENRODE ALUMNI VCV
45AMERICAN FRIENDS OF NYENRODE UNIVERSITY
47NYENRODE FUND
49STRATEGY 2020: TO CREATE NEW SERVICES AS
A VALUE PROPOSITION
51ESTATE
55STRATEGY 2020: TO ENABLE AND TO EMPHASIZE
TAILORED AND BLENDED LEARNING
57FROM THE CAMPUS
60ART AT NYENRODE
61CAREER & PERSONAL DEVELOPMENT
62STRATEGY 2020: TO BE CONSIDERED THE
GO-TO PLACE IN 3-5 FOCUS AREAS
64NYENRODE LEAN INSTITUTE
67STRATEGY 2020: BECOMING PART OF A GLOBAL
NETWORK OF BUSINESS SCHOOLS
69NYENRODE AND (BUSINESS) SOCIETY
79QUALITY MANAGEMENT
81ORGANIZATION
89BENCHMARKS AND ACHIEVEMENTS
94CLOSING REMARKS JAN NOOITGEDAGT
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A WORD FROM
THE REC TOR
An introduction by Miša Džoljić
Year 2014 is characterized by a gradual, but clear change in our university. The strategy 2020, as
approved by all stakeholders, is a good guidance for the coming years. The goals set challenge
us to give our best and cooperate closely with colleagues, alumni and other stakeholders. It will
require continuous and from time to time, meticulous implementation. The goal is to position
ourselves in the top of European business schools and that is an audacious ambition. Among
many things, it requires focusing on a limited number of areas, enhancing research and creating
room for new services and value propositions at the same time. This process of simultaneously
focusing and investing is essential for the coming years and indeed quite a challenge!
Cooperation at international level with
businesses and universities outside the
Netherlands requires special attention in the
coming years. Developing such a profitable
network for all stakeholders in an educational
market that is changing rapidly started in 2014
with some existing partners in the USA and
South Africa, and new ones in China and India.
While 2013 shows some new and splendid
lecture rooms, 2014 and the coming years
will be characterized by new and exciting
teaching techniques. BKO (Basiskwalificatie
Onderwijs: basic qualification education)
was implemented in full speed, and some
additional opportunities for the faculty to
expand their experience have been created.
Flipped Classroom, blended learning and
methodology workshops were organized.
It is amazing how much experience and
knowledge is available within the Nyenrode
faculty. Introducing new things is fine but the
low-hanging fruit is in the exchange of what
we already have, and therefore a priority.
The Nyenrode New Business School in
Amsterdam went through turbulent times in
the last few months of this year. The growth
of the school brings it into another phase
requiring a new, fitting strategy, operations
and interaction with the university. This will
be accomplished under new management, and
Nyenrode will support and guide the school
trough the interim period of several months.
In the past year, we started to enhance
our relationship with Nyenrode alumni
throughout the world. Having Nyenrode
Alumni VCV closely collaborating with the
university is an enormous advantage, but
the university has to take care of the alumni
population in general. That process has just
started with the introduction of a monthly
newsletter and there is much more still to
come. The contribution of our alumni in
scholarships, estate and building, but also in
coaching and helping our students is unique
and invaluable for the Nyenrode community.
Finally, all these activities had an impact
on the financial outcome of the university
resulting in a loss for 2014. However, we feel
that the activities and investment will assure
a financially healthy 2014-2015 academic
year. An increase in the number of students
in almost all our programs is promising and a
clear sign that Nyenrode is on the right track.
Nyenrode year overview 2014
1
2
Kristian Thelen
Executive Master of Finance & Control
Place a dot on the horizon for yourself. Where do
you want to go? What is your ultimate goal? The
Executive Master of Finance & Control (EMFC) program
can be a very good addition to the path that you are
following to arrive at that point. Should the EMFC
program actually lie along your path then Nyenrode
university is an excellent partner to attain this goal.
A partner where you receive a personal approach
in addition to a high quality education. The special
feeling that I get from Nyenrode ensures that I
can get the most out of myself. In addition to the
quality of the level of education, the approach and
the organization are very professional and personal.
Because of the smaller classes and Nyenrode’s
personal approach, you never have
view
the feeling that you are a number,
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you really feel part of the whole.
Nyenrode year overview 2014
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RE TURN ON
EDUC ATION
Nyenrode Business Universiteit has launched
a marketing campaign with the theme,
‘Return on Education’, aimed at senior
managers, directors, professionals and
HR managers. In the campaign Nyenrode
alumni describe the impact on them both
personally and professionally, of the
executive education program they followed.
The campaign runs for three months and
is conducted in newspapers, radio and
the social media on the internet. Together
with the campaign, the overall brochure
for Nyenrode’s entire executive education
training range is introduced.
WWW.EXECUTIVEEDUCATION.NL/RED
Tjibbe Bosman
Master of Science in Accountancy & Post Master RA
Through my study program, I have started to
understand clients better and I have learned to look
at situations from different angles. In addition, you
also develop as a person; from managing a large
team to being able to think something
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through in a well-structured manner
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in various situations.
4
“
““Meer
Meer
Meeroog
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de
dezachte
zachte
zachtekant
kant
kant
geeft
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betere
harde
harde
hardecijfers”
cijfers”
cijfers”
ERWIN HAMMER
ERWIN
ERWIN
HAMMER
HAMMER
Leadership
Development Program
ERWIN HAMMER
Leadership
Leadership
Development
Development
Program
Program
Leadership Development Program
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RETURN
RETURN ON
ON EDUCATION
EDUCATION
RETURN
ON
EDUCATION
VAN
VAN ERWIN
ERWIN
VAN
ERWIN
BEKIJK
BEKIJK
BEKIJK
BEKIJK
WWW.NYENRODE.NL/ERWIN
WWW.NYENRODE.NL/ERWIN
WWW.NYENRODE.NL/ERWIN
WWW.NYENRODE.NL/ERWIN
NYENRODE. A REWARD FOR LIFE
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Rector Magnificus Prof. Dr. Miša Džoljić
STR ATEGY
2020
An update from the rector
“In the last Year Overview, I gave a brief
insight into the developments behind the 2020
strategy for Nyenrode. It’s good to see that
significant headway is now being made with its
roll-out. The strategy has received a positive
welcome within the organisation and everyone
understands its underlying fundamentals.
The strategy, as formulated by the University
Board, has been translated into firm goals
for the coming years and agreed with the
Supervisory Board and the center directors. As
part of this process, everyone has been invited
to convert strategy into viable components.
In the meantime, strategic goals have been
translated into actions by the various groups
and, I’m happy to report, their implementation
is currently in progress and already producing
results. For example, the number of academic
publications has far exceeded the initial
targets, innumerable excellent initiatives have
been launched in the field of new services, and
many new opportunities have been opening
up for cooperation at an international level.
At the Nyenrode Lean Institute, cooperating
partners are keen to renew the contract, which
has been another welcome boost. I feel this
accurately reflects the way in which Nyenrode
is working together with its partners in the
business community in bringing about results
in the field of education and development.”
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“In short, when it comes to fleshing out the
strategy, once again the many parts of the
organisation have been demonstrating their
boundless energy. However, I can’t easily
allow myself to wallow in this satisfaction,
since things can always be done better and
more quickly. The challenge is for everyone
to stay alert, keep a critical eye and continue
striving towards the very best. Nowadays,
accountability and a focus on results are
key themes among organizations, and that
applies equally to us. In this Year Overview,
the various quartermasters have provided
us with a brief insight into their approach to
the strategic themes and the progress they
have made so far. There’s plenty afoot at
Nyenrode.”
STUDENT ASSOCIATIONS
ON STE WARDSHIP
FACTS & FIGURES NIEUWE
COMPAGNIE VAN VERRE (NCV)
•Founded on February 8, 1947
•Members: 280 members, of which 200
students fulltime MSc in Management,
60 students parttime MSc in Management
and 20 International MBA students
•The members are from over 15 different
countries
•Number of committees: 35
LXIX Collegie der Heeren Vijf:
“Within the Nieuwe Compagnie van Verre we do not have members, we have participants.
This implies that every participant actively takes part in activities an committees and carries
certain responsibilities for the association. From the bars and campus supermarket to the
international study trip and case competition team: all is fully managed by students for
students, putting stewardship at the core of our association.”
FACTS & FIGURES JONGSTE
COMPAGNIE VAN VERRE (JCV)
• Founded on September 30, 2011
•Official legal approval of JCV chart:
December 2, 2013
• Members: 144
• Number of committees: 19
IV Collegie der Raedt van V ’14:
“The JCV is still a young student association, but is growing rapidly and so are the norms and
values of the student association. The “Jongste Compagnie van Verre” implements the core value
stewardship/responsible business by using charity in many occasions. The JCV has a committee
which has the mission to implement charity in many of our events, from rally’s to galas and from
social gatherings to guest lectures. The money we raise is donated to funds who really can make big
changes with little resources.”
Winston Churchill - “Responsibility is the price of greatness”.
Nyenrode year overview 2014
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FACTS & FIGURES
VERENIGING VAN
ACCOUNTANCYSTUDENTEN
(VAS)
• Founded in 1971
• About 2,500 members
•3 bodies: Student Council, Activity
Committee and Editorial Office
•Board existing of four members
Board Vereniging van Accountancystudenten (VAS):
“Stewardship expresses itself in the VAS as a major everyday effort on behalf of all
accountancy students in the Netherlands. The VAS promotes the interests of all accountancy
students in the broadest sense of the word, and does its absolute best to make student
voices count. Alongside their own busy careers and studies, the active VAS members work on
behalf of other students, among other things by:
• Working with and contributing to the academic shaping of students
• Helping students to get the best from themselves
• Working with and contributing to developments within the accountancy profession
• Above all, doing everything possible to achieve a healthy work-life balance”
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STR ATEGY 2020
To be the preferred partner for students and organizations
Realizing our ambitions for growth requires
Nyenrode to improve its connectivity with the
market. To achieve this, Nyenrode aims to
become the preferred partner for businesses
and students alike. With regard to the former,
this entails installing account management
for the top 10-15 accounts. As for the latter,
a lasting bond with students through the
values of the LES trinity needs to be created,
which should be apparent both in teaching, as
well as in the Nyenrode experience. Nyenrode
as a university must maintain strong bonds
with its alumni. Both these efforts are aimed
at fostering new business initiatives, such
as the Nyenrode Corporate Governance
Institute (NCGI), where large companies
become involved in research that brings about
solutions to real-life problems and issues to
enable the organization and its staff to deal
with them. Establishing new services like
Organizational Development in connection to
businesses is one of the key contributors to
this aspired growth.
Whilst we have witnessed a growth in
turnover, profit margins are lagging behind,
so this issue requires addressing. We intend
to harness account management more and
appoint a professional who can devote his
or her attention fully to this. In addition, top
accounts have been identified and visited
by Nyenrode. In particular, for Accountancy,
the extra focus on top accounts, under the
guidance of program director Olof Bik, has
been proving successful. The number of
students has increased as a result. We can
quite rightly say that Nyenrode has become the
preferred partner for students. The LES trinity
has been integrated in existing programs,
with International and Executive MBA director
Christo Nel playing a key role.
We will be developing an alumni policy for all
Nyenrode graduates. We will be addressing
this issue together with the Nyenrode Alumni
VCV, under the charge of Kees de Kluijver,
alumnus and Dean of University of Oregon
Lundquist College of Business. Our view is that
there is always a bond with Nyenrode alumni.
Our aim is to reinforce this. We are heading
in the right direction. Parallel to this, we are
making headway with the integrated marketing
strategy, where the input of Customer
Relationship Management is central.
Nyenrode year overview 2014
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EDUC ATION
FACTS & FIGURES DEGREE EDUCATION
•In 2013-2014, about 4,750 students were following one of the programs at Nyenrode
Business Universiteit (not including BBA students at the Nyenrode New Business School
in Amsterdam). Most of them studied part-time at Nyenrode. About 210 of the Nyenrode
students lived on the Nyenrode campus.
•Nyenrode offers eleven different master’s programs, MBA or post master’s degrees in
Management, Law, Accountancy and Controlling.
•Nyenrode offers two academic bachelor’s degrees: the Bachelor of Science in Accountancy
and a Bachelor in Business Administration via Nyenrode New Business School.
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Program Directors
Bachelor of Science in
Accountancy and Master of
Science in Accountancy &
Post Master RA
OLOF BIK
Bachelor in Business
Administration (BBA)
DÉSIRÉE VAN GORP
(DEAN A.I.)
Master of Science in
Controlling and Executive
Master of Finance and
Control (EMFC/RC)
JAN BOTS
Master of Fiscal Law
BART JONKER
Master of Science in
Bedrijfskunde (PTMSc)
GER ZWARTENDIJK
Master of Science in
Management (FTMSc)
HETTY VAN ROOZENDAAL
International Master in Business Administration (IMBA)
and Executive Master in Business Administration (EMBA)
CHRISTO NEL
Master in Business Admini­
stration in Food & Finance
(MBAFF) and Master in Business Administration in Public
& Private (MBAPP) and Master
in Business Administration in
Business & IT (MBABIT)
HENK KIEVIT
Nyenrode year overview 2014 11
“The new intake for MSc 24 will arrive as trainees
studying for a Master’s degree”
Hetty van Roozendaal, Program Director of the fulltime MSc in Management
On September 1st, 2014, Hetty van Roozendaal
was appointed as the new Program Director
of the fulltime MSc in Management degree
program. She succeeded André Nijhof, who will
continue his career at Nyenrode as a lecturer,
thesis supervisor, and researcher in the field
of sustainable business. Hetty van Roozendaal
was previously at Nyenrode between 2000 and
2005, working as Managing Director (employed
by the University of Amsterdam) of Amsterdam
Nyenrode Law School.
“When I arrived at Nyenrode this summer I
found a very intensive MSc in Management
program, a program where students are
challenged both academically as well as in
terms of their personal and professional
development,” tells Hetty van Roozendaal.
“André Nijhof in his time as program director
has built a stable curriculum with emphasis on
Nyenrode’s key values of Entrepreneurship,
Leadership and Stewardship. He also
embedded personal and professional
development in the program, and he increased
the inflow of students and worked on the
relation with the student association Nieuwe
Compagnie van Verre.”
Additional internship
“My job now is to take this further. First we
need to gear the program even more closely
toward the first steps that the students take
on the labor market. Of course students come
to Nyenrode chiefly to help them find a good
job after they graduate. Most students find
a job very shortly after they graduate, if not
during their studies. Nevertheless, we want
to offer students the possibility to complete
an additional 6-month internship during
their studies, to further improve their CV and
skills. This means that students will be able
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to graduate after 12 months, but with this
internship also after 18 months. We want to
involve student association NCV and Nyenrode
Alumni VCV in this. This addition to the
curriculum will make it even more a program
‘for business, by business’, with an extra focus
on putting responsible people on the labor
market.”
Students become trainees
“Another adaption we will make is that
students must hand in individual theses
instead of working together in small teams
on their master’s theses. We will also reduce
the number of ECTS in the program. At the
moment our program is very full in terms of
credits: 77 ECTS, compared with 60 ECTS
for most regular Master’s degree programs.
Certain courses that we feel are important but
that are not academic, for example personal
and professional development, will be
removed from the actual degree program and
included in a traineeship program at Nyenrode
that students must complete parallel to their
studies. Previously those elements were mixed
together in the curriculum.”
“So the new MSc 24 intake next year will
arrive as trainees studying for an academic
Master’s degree. This means that not only
their results for courses will be assessed, but
also their professional attitude. Do they keep
their promises? Are they on time for lectures
and tutorials? Do they contribute to a healthy
and clean study environment? When these
students have completed their studies, they
will be awarded not only an academic Master’s
degree but also a certificate that testifies
about their practical experience in a business
environment. This trainee certificate is an extra
on top of the academic diploma.”
KEY INTERNATIONAL PARTNERS
Nyenrode’s strategy rationale involves engaging our students in doing business in a complex
and highly interconnected global environment. This is ingrained in our DNA as of 1946. It
means that we prepare our students for responding to challenges in the global business
environment based on the 3 pillar concept of: Leadership, Entrepreneurship & Stewardship.
In close cooperation with our institutional partners in Asia, Africa, United States, and Europe
we are able to offer our students a unique educational experience. They include the University
of Oregon – Lundquist College of Business (USA), the University of Stellenbosch Business
School (South Africa), S.P. Jain Institute of Management & Research (India), Renmin University
(China), and the University of Cambridge Judge Business School (UK). Nyenrode is targeting
emerging markets in particular as these countries will make an important contribution to the
global economic growth in the future.
Collaboration with Renmin
University
On March 25, 2014, Nyenrode and Renmin
University in Beijing signed a Memorandum
of Agreement to intensify the collaboration
between both universities. Renmin University
is among the top three Chinese universities.
Nyenrode’s Associate Dean of Degree Programs
Professor Désirée
van Gorp was
accompanied by
Dr. Wim Kok, former
Prime Minister of
the Netherlands
and a Nyenrode
alumnus.
Both universities will begin developing
possible exchange programs for the MBA and
MSc students and alumni from both countries.
For instance, starting in June 2015, Nyenrode
Executive and International MBA students
will visit Renmin Business School for a two-
week Global Immersion Program in China.
This new MBA module provides students with
a comprehensive overview on one of today’s
largest and fastest growing economies of
the world, and helps them to develop an
understanding about the massive changes in
global economic systems and relationships.
Professor Van Gorp was also appointed as
Visiting Professor at the Renmin University
of China.
Chang Gung University
On March 13,
2014, Nyenrode
and the College
of Management
of Chang Gung
University, Taiwan,
signed a cooperation
agreement stating
that the two
universities wish to
enhance the relations
Nyenrode year overview 2014 13
between each other and to develop academic
and cultural interchange in the areas of
education, research, and other activities. The
parties agreed to extensively cooperate in the
next two years and explore the possibilities
towards the internationalization of higher
education. The areas of cooperation are:
exchange of faculty, researchers and students,
provide full and/or partial tuition waivers for
qualified students, joint research projects,
conferences and cultural programs and the
exchange of academic materials, publications,
and other documentation.
Red Cross Scholarship
After growing up in Jordan, Ahmad Hallak had
a career in business finance. For ten years,
he worked at several companies in Jordan.
Wanting to do something different, Ahmad
decided to join the International Red Cross
in 2011. This eventually led him to undertake
humanitarian missions in Darfur and Iraq. It
was on his first mission that he came across
information about a Red Cross Scholarship
opportunity for an International MBA at
Nyenrode Business Universiteit. As a qualified
candidate he actually won the full-tuition
scholarship and started his study at Nyenrode
in 2013.
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PART-TIME MSC IN MANAGEMENT STUDY TRIP TO BRAZIL
In September 2014, students of Part-Time MSc In Management 17 went on a study trip to
Sao Paulo, Brazil, for their International Business & Economic Environment course.
EU mobility program
Nyenrode participates in Erasmus+, the new
mobility program of the European Union for
students and staff of educational institutes.
The objective of Erasmus+ is to promote
international cooperation through the mobility
of students and staff. The EU
program Erasmus+ will run from
2007 to 2013, and follows on
from Erasmus Life Long Learning,
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that ran from 2007-2013. In the academic
year 2013-2014, 53 students of Nyenrode
New Business School studied for four months
at Westminster University in London as part
of the Erasmus Life Long Learning mobility
program.
Study Group collaboration
Nyenrode collaborates with Study Group
regarding the preparation of students for
CR E ATE YO U R OW N M B A
W W W . C R E AT E YO U R O W N M B A . N L
BUSINESS & IT
FOOD & FINANCE
degree programs. The Study Group students
follow various preparatory programs with
which they can make up for any deficiencies
with regard to their English language skills or
other skills. After successfully finishing these
programs, they can continue their education
at Bachelor or Master level at Nyenrode or at
one of the other Dutch universities with which
Study Group collaborates. In 2013, Study
Group’s Holland International Study Centre
moved to Amsterdam where they now have
accommodation at the Nyenrode New Business
School. Initially, the Study Group students
lived on the Nyenrode campus during their
course.
Three Directors Tracks MMBA
During the academic year Nyenrode appointed
directors for the three tracks of the Modular
Executive MBA. Dr. Rob Poels is the director
of the Modular Executive MBA in Business
& IT. Poels holds this position in addition to
his position as a partner of Twynstra Gudde,
where he is responsible for the consultancy
group’s ICT strategy and architecture. The
new director of the Modular Executive MBA in
Public & Private is Prof. Dr. Siem Korver. He is
also professor of Food, Farming & Agribusiness
at Tilburg University. The third director is Dr.
Albert Jan Stam. He was appointed as director
PUBLIC & PRIVATE
of the Modular Executive MBA in Public &
Private in July 2014. Stam combines this
post with his position as associate partner at
Berenschot, where he focuses on the fields
of meaningfulness, leadership, organization
development and collaboration.
MBA Composing Tool
In March 2014, Nyenrode launched
the first online MBA composing tool
in the world. This tool gives potential
students complete control when
putting together their own Modular Executive
MBA program. They can compile their own
program from separate modules at www.
createyourownmba.nl. In video messages
accompanying the tool, students and lecturers
relate their experiences with the modules.
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Dealing with cybercrime
How do you deal with cybercrime as a
company? How do you become cyber resilient
and can you ensure that your sensitive company
information doesn’t simply go public? Jan
Veldsink is core lecturer of the module in
the Modular Executive MBA in Business & IT:
Business & Cyber Resilience. He explains about
the module: “Dealing with cybercrime is not
just an ICT problem. You have to prepare your
organization properly for it.”
Nyenrode year overview 2014 15
These customized plans enable an efficient
entry and study duration by ensuring that the
program is aligned with the employer’s internal
training and development programs.
Start Master of Fiscal Law
The field in which a tax specialist works
is changing a lot. Now that the Tax and
Customs Administration (Belastingdienst)
has introduced Horizontal Supervision, tax
specialists have been given a new role.
On September 4, 2014, 32 students began
the Master of Fiscal Law program. With this
master’s program, they will acquire the
necessary theoretical knowledge and learn
to apply this knowledge in practice in order
to be able to fulfill this role professionally and
capably. The professionalizing of personal
skills is therefore a constant area of focus
throughout the program. The Accreditation
Organization of the Netherlands and Flanders
(NVAO) accredited the Master of Fiscal Law
program on September 26, 2013.
More accountancy students
358 Students started their accountancy
program at Nyenrode in the fall of 2014.
This represents a 27% increase compared to
last year. A number of these students follow
the Post Master Custom-Made program for
new entrants with a master’s diploma. They
receive a personal study plan whereby they
can choose from various programs. The length
of the program depends on the integrated
study plans that Nyenrode has put together
with the employers of the students.
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Essay Prize Accountancy &
Controlling
Winfred Merkus won the Essay Prize
Accountancy & Controlling 2012-2013 with
his essay “The quality of audits substandard?”
The essay that is based on his master’s thesis
deals with Euro Commissioner Barnier’s
proposal for the introduction of a joint audit,
whereby the financial statements are audited
by a combination of two accountancy firms.
Based on his research, Merkus was not able
to demonstrate that a joint audit would result
in a higher quality of the audit. Four graduate
students were nominated for the essay prize.
Strong ties with accountancy
employers
Nyenrode is constantly working on further
strengthening the cooperation with
accountancy firms, the employers of our
accountancy students. We do this by means
of agreements about integrated study plans,
the three-party agreement that makes it
possible for the university and the employer to
exchange more information, and the alignment
of internal and external training programs.
This benefits the students, the accountancy
firm and Nyenrode as we are thus better able
to gear our programs to the students’ specific
educational requirements and the time that
students can devote to studying.
Bachelor Accountancy with 11 As
(or 10s)
Peter Moerbeek obtained his Bachelor of
Science in Accountancy with 11 As (or 10s
according to the Dutch grading system).
“Actually, I didn’t really do anything special.
When, I’m working on a subject, I just want to
understand it.” He accelerated the last part
of his bachelor’s program by writing his final
paper in the summer period. Peter doesn’t feel
that he actually spent a lot more time studying
than his colleagues and fellow students.
“I do think that it might be easier for me to
apply the theory during an exam than it is for
other students. The makers of the exams do
try and confuse you a bit.”
Excellent accountancy students
The 25 best students of the accountancy program were invited to a Round Table session with
Hans Koopmans on May 14, 2014. Koopmans is
a partner at PwC Singapore and the chairman
of PwC’s Global Auditing Committee. Together
they discussed his personal motivation as well
as cultural differences and how to deal with
these differences as an international accountant.
About accountancy Koopmans says: “This is a
profession in which you are important for society.” The session increased the students awareness that it is good to look beyond borders.
Two extremely fast accountancy
students
Albert Jan van Olst and Tjibbe Bosman received
an award because they both completed the
whole theoretical accountancy program, Bachelor, Master and Post Master, as the fastest students ever in five years and three months and
five years and four months respectively. Tjibbe
and Albert Jan have a few tips for students who
wish to study faster than they are doing now:
plan far ahead, preferably a year, and plan free
days on strategic dates in consultation with
your employer. Then it is matter of structure,
discipline and a supportive home front.
Nyenrode year overview 2014 17
18
Valedictorians, Students & Professors of the Year
FULLTIME MSC IN MANAGEMENT:
•Student of the Year FTMSc: Veronika Snijders
•Professor of the Year FTMSc track
International Management 2014: Hans Bakker
•Professor of the Year FTMSc track Marketing
Management 2014: Cees Koomen
•Professor of the Year FTMSc track Financial
Management 2014: Ed Sprokholt
PARTTIME MSC IN MANAGEMENT:
•Student of the Year PTMSc 15:
Chris Maliepaard
•Professor of the Year PTMSc 15:
Herman van der Meulen
INTERNATIONAL MBA:
•Valedictorian IMBA 2014: Shobhendra
Srivastava
•Student of the Year 2013 IMBA:
Shobhendra Srivastava
•Professor of the Year IMBA 2013:
Prof. Dr. Désirée van Gorp
EXECUTIVE MBA:
•Valedictorian EMBA 2013: Paul van Dommelen
•Student of the Year 2013 EMBA: Danny Jansen
•Professor of the Year EMBA 2013:
Prof. Dr. Dennis Vink
MODULAR EXECUTIVE MBA IN FOOD &
FINANCE:
•Best in Business Award: Alexander van
de Koevering en Stijn Sarneel
•Professor of the Year MMBA F&F:
Prof. Dr. Bert Kersten
BEST LECTURERS ACCOUNTANCY
2013-2014:
•Propedeuse: Remy Stapper
•Main phase Bachelor: Marylse in ’t Veld
•Master: Danielle de Groot-Kuipers
•Post Master: Ton Meershoek
BEST LECTURERS CONTROLLING
2012-2013:
•Master Controlling: Hans Haanappel
•EMFC: Kalun Tsé
Nyenrode year overview 2014 19
LECTURERS SEMINAR ACCOUNTANCY
‘The personal development of our accountancy student’ was the theme of the Accountancy
Lecturers Seminar on September 16, 2014. The developments in the course program, the course
philosophy and innovations in education were among the subjects discussed. The Association of
Accountancy Students (VAS) awarded the VAS prize for the best accountancy idea 2013-2014 to
the customizable course programs in the Master and Post Master Accountancy. Guest speaker
Steven ten Have, Professor Strategy & Change at the VU and Nyenrode
alumnus, concluded the seminar with an interactive session about the
psychology and the ability to change of the accountancy student.
The previous seminar for Accountancy & Controlling lecturers took place on
September 17, 2013, and its theme was ‘The Robust Student’. The guest
speaker at this seminar was former soccer goalkeeper Hans van Breukelen.
FACTS & FIGURES EXECUTIVE EDUCATION &
ORGANIZATIONAL DEVELOPMENT
• N
yenrode is the Dutch market leader in customized
executive education, providing customized programs
for 68 organizations in 2013-2014.
• F urthermore, Nyenrode provided 75 open enrollment
programs, contributing to the education of about
8,500 executives in 2013-2014.
STZ Learning Community for
operational managers
STZ, the association of 28 large teaching
hospitals in the Netherlands, providing highly
specialized medical care, has developed in
co-creation with Nyenrode a learning
community for operational managers of the
different hospitals. The program focuses on
the current transition in healthcare and its
impact on operational management. The
participants are challenged to integrate and
translate the strategic goals of their hospitals
to a coherent set of organizational processes
and to support their professionals to take
20
the lead in a context of new paradigms.
Beside a workshop and three conferences,
participants also form a virtual community.
Short programs and masterclasses
In addition to longer programs, Nyenrode
also offers short intensive programs and
masterclasses for professionals. These
programs vary from a half day to at the most
ten days. In these programs, Nyenrode works
together with parties such as VODW Marketing,
Deloitte, PLMA, PDMA, Automatiseringsgids,
RTL Z and Energy Delta Institute.
NEW NYENRODE SHORT PROGRAMS AND MASTERCLASSES
IN 2013-2014:
• Masterclass Moderne Medezeggenschap (Masterclass Modern Participation)
• Masterclass Mastering Innovation Management
• Masterclass Strategisch Positioneren (Masterclass Strategic Positioning)
•Masterclass Customer Experience Strategie & Executive (Masterclass Customer Experience
Strategy & Execution)
• Collegereeks HR Business Partner (Lecture series HR Business Partner)
• Collegereeks Impact IT (Lecture series Impact IT)
• Collegereeks Excellent Leiderschap (Lecture series Excellent Leadership)
• Masterclass Key Accountmanagement
• Collegereeks Finance als Business Partner (Lecture series Finance as Business Partner)
• Leergang Management in de Zorg (Health Care Management Course)
• Masterclass Digital Marketing Strategie (Masterclass Digital Marketing Strategy)
• Financiële Psychologie (Financial Psychology)
• Masterclass Strategie (Masterclass Strategy)
• Executive Masterclass Human Resources
• Masterclass Agile Management
• Joint Excellence Program Mini MBA Energy Transition and Innovation
• Telecom, Technologie & Media Mini MBA (revised)
• Finance Masterclass voor M&A Juristen (Finance Masterclass for M&A Lawyers)
• Masterclass Informatiemanagement (Masterclass Information Management)
• Collegereeks Big Data Essentials (Lecture series Big Data Essentials)
•Masterclass Nieuwe Business Modellen en Innovatie (Masterclass New Business Models
and Innovation)
• Masterclass Regie & Sourcing (Masterclass Organizing & Sourcing)
• Masterclass Collective Leadership
Lustrum collaboration Nyenrode
and RTL Z
Knowledge is not only found in books.
Knowledge is also created when experience
and insights of professionals and experts
are connected with each other. RTL Z and
Nyenrode Business Universiteit have therefore
developed a series of lectures together in
which subject-related inspiration, theoretical
elaboration, communication and debate about
your actual work situation and current topics
are the main areas of focus. The first of these
Masterclasses was held at the end of October
2008.
Nyenrode Talks
Nyenrode Talks is a new series of biweekly online and on-demand webinars of
maximum 10 minutes, in which a Nyenrode
professor discusses a current topic under the
chairmanship of a host. A wide range of topical
business-economic subjects such as strategy,
marketing, innovation, finance and leadership
are discussed. The objective of the Nyenrode
Talks is to draw attention to our expertise and
the short programs that are connected to this.
Nyenrode year overview 2014 21
Cooperation Reed Elsevier
For the brands and target groups of Reed
Business Media and with Nyenrode’s
knowledge and expertise, executive programs
(masterclasses, lecture series, seminars and
workshops) are developed about current
economic or business themes. The target
groups come for the following sectors:
agriculture, logistics and supply chain
management, HRM and food. The cooperation
with Reed Elsevier was started in 2013 and
continued in 2014. The objective is to realize
an annual growth of 20% in the coming years.
A concise selection of the joint offer:
-Collegereeks Bedrijfskunde voor HR
(Lecture series Business Economics for HR)
-Collegereeks Logistiek Management
(Lecture series Logistic Management)
-Masterclass Bedrijfsvoering Agrarisch
Bedrijf (Masterclass Running an
Agricultural Business)
- Masterclass Food & Finance
- Masterclass Supply Chain Finance
-Summer courses in Finance, Strategie,
Marketing, HRM en Verandermanagement
(Summer courses in Finance, Strategy,
Marketing, HRM and Change Management)
Tax And Pensions programs
The following new tax and pensions related
programs were launched successfully in the
academic year 2013-2014:
•Vermogensbeheer voor Beleidsbepalers in
de Pensioensector (Asset Management for
Policy-makers in the Pensions Sector)
•Behavioral Cultural & Governance Program
•Masterclass Compliance Risk Management
•Verzekeraars Vernieuwen (Updating
Insurers)
•Verzekeraars Versterken (Reinforcing
Insurers)
Ex Ec UT IvE
ED Uc AT IoN
2014 - 2015
NEW AND COMPLETE EXECUTIVE
EDUCATION PROGRAM BROCHURE
The education and development of managers and professionals at
organizations is becoming increasingly important. Nyenrode Executive
Education and Organizational Development offers a wide range of
education and development programs for everyone, from novice
managers to supervisory board members with years of experience.
The full and current range of programs is available on www.executiveeducation.nl. A compact
and practical executive education brochure has now also been prepared that offers brief
descriptions of the open programs, sector programs, custom offerings,
in-company and shorter master classes. The brochure focuses on ‘Return
on Education’, enabling prospective participants to see straight away what
the return on the relevant programs should be. The brochure serves as an
easy and practical reference guide for HR managers, though prospective
participants can also use it to select their own preferred programs.
“Keerpunt in mijn leven
door inzichten die op het
”
goede moment kwamen
L E A D E R S H I P,
ENTREPRENEURSH
STEWARDSHIP
roy ten tije
Program
leadership development
ewArd for life
nyenrode. A r
22
I P,
THREE STARTING
DATES NYENRODE
COMMISSARISSENCYCLUS
(SUPERVISORY BOARD CYCLE)
The very succesful Nyenrode Commissarissencyclus
(Supervisory Board Cycle) is one of the flagships of
Nyenrode’s executive education portfolio. In 2015,
this program will have three starting dates instead of
two. The Nyenrode Commissarissencyclus is highly
rated by its participants.
Nyenrode year overview 2014 23
New Team Nyenrode New Board Program
In the New Board Program (NBP) Dr. Daniëlle Melis and Jan Maarten Slagter LLM have taken
over the reins from September 1st, 2014, from Prof. Fred Lachotzki and Drs. Marjan Lubbers
MSOD. Melis is the new academic director of the program, while Slagter is the new program
director.
“Naturally we have a splendid position from
which to start,” explains Jan Maarten Slagter.
“The program is as solid as a rock, and Marjan
and Fred will continue to be closely involved
in the near future. We will be able to work
towards the future and can continue to evolve
the program.”
“At this time the relevance of the New Board
Program is more urgent than ever; demand
continues to be high,” notes Daniëlle Melis.
“All the more reason to get to work with even
more energy and enthusiasm.”
Daniëlle Melis, who also chairs the Nyenrode
Corporate Governance Institute, continues:
“The NBP corporate governance program is
one of Nyenrode’s flagships. In dialog with
recent participants we have drawn up an
inventory of the points where we can evolve
the program. Participants appear to want even
more scope to introduce their own casuistry.
That means that in addition to dealing with
the classic, well-known cases from corporate
governance, we are developing a new style of
teaching where we get to work in ‘real time’
with participants’ practical cases. This fits
nicely with the dynamics that we advocate at
the Nyenrode Corporate Governance Institute:
we put current events into an academic
24
context and perspectives as we have done
for many years. This is how we keep the NBP
curriculum contemporary.”
Jan Maarten Slagter, himself an NBP alumnus,
adds: “The idea is that actual case history
content can almost always link back to the
well-known themes of the corporate governance field. When I was undertaking the NBP
myself, in my year we already conducted discussions about our own practical issues during
dinner, or at the bar in the evenings where we
exchanged advice. We are now going to incorporate this more formally in the program.”
Daniëlle Melis: “We are going to let
participants reflect, under the supervision of
faculty and program management. We will let
them get into their cars to go home ‘confused
at a higher level’ , with the thought that as a
manager they need to work out a solution for
themselves. With the legacy present in the
NBP we offer a platform to new managers to
develop themselves and find their own way.
We fill the rucksack. Ultimately it’s all down to
the behavior of the managers themselves to
determine whether they will be successful with
this.”
Scott Salazar, fulltime MSc in Management
I expect that the program will provide me with
connections that will benefit me on a professional
and a personal level for the rest of my life.
I believe the seeds of some of those
view
connections have already been
with
layar
planted and begun to take root.
Nyenrode year overview 2014 25
NYENRODE CORPOR ATE
GOVERNANCE INSTITUTE
It is Nyenrode’s ambition to
occupy a leading and prominent
position where the theme
corporate governance is concerned.
Historically, corporate governance
is inextricably linked to Nyenrode.
With its strong foundation in
the business community in the
Netherlands and the excellent
education that Nyenrode offers with the
LES Trinity Leadership, Entrepreneurship &
Stewardship, Nyenrode is inextricably linked
to the top of the Dutch business community
and is thus the natural ‘owner’ of the theme
corporate governance in the Netherlands.
The Nyenrode Corporate Governance
Institute (NCGI) aims to offer the leading
multi-disciplinary platform for education,
independent research and opinion forming
to promote ‘good governance’ in the
Netherlands. Since its establishment in 2005,
various centers are involved in the NCGI such
as the Center for Corporate Governance & Law,
Center for Entrepreneurship & Stewardship,
Center for Auditing & Assurance, Center for
Information and Management Accounting
Control Systems, Center for Financial
Accounting & Reporting, as well as the
program directors of the New Board Program,
the Commissarissencyclus (Supervisory Board
Cycle), Inzicht in Corporate Governance
(Insight into Corporate Governance) and
the accountancy programs.
26
The NCGI currently consists of thirty Nyenrode
faculty members and/or program directors,
who are all active in the field of corporate
governance. The NCGI has been chaired by
Dr. Daniëlle Melis MBA since 2013. The
members meet monthly.
Research Monitoring
Committee Corporate
Governance Code
Nyenrode Business Universiteit has used a
new research method that produces more
data regarding compliance to the Dutch
Corporate Governance Code by companies
quoted on the stock exchange. In part based
on this Nyenrode research, the Monitoring
Commission Corporate Governance Code
has drawn up its report on compliance to the
Code. The 2014 research report relates to
the 2013 financial year and was presented on
January 29, 2015.
Publication of fourth edition
of the Yearbook Corporate
Governance
The Yearbook Corporate Governance 20142015 was published in November 2014. Wideranging aspects of corporate governance were
again discussed by prominent authors from
various disciplines in this fourth edition of the
Yearbook. NCGI member, Prof. Dr. Barbara
Bier LLM, is one of the leading editors of the
Yearbook Corporate Governance.
ICGN Academic Meeting
In 2014, the NCGI proudly hosted the first
Academic Meeting of the International
Corporate Governance Network (ICGN). The
mission of this investor-led organization of
governance professionals is to inspire and
promote effective standards of corporate
governance in order to advance efficient
markets and economies world-wide. Some
60 corporate governance practitioners and
academics from all over the world, including
Harvard, Kellogg and the London Business
School, attended the ICGN Academic Meeting.
Seminar supervisory board
and online startups
Accountancy students from Nyenrode
carried out exploratory research into this.
The provisional results of the research were
discussed during a Rockstart & Nyenrode
afternoon seminar on October 30, 2014.
Amongst the speakers were professors Barbara
Bier (about ‘Supervision on legal entities:
desirability and reality’) and Lineke Sneller
(about ‘What requirements need to appoint a
member of the Supervisory Board’).
Executive Session 2014 of
the New Board Program
NCGI member Marjan Lubbers MSOD, program
director of the Nyenrode New Board Program,
was the proud host of the 2014 Executive Session “The Governance of Business Information
& Security”. Cyber security is a strategic issue
and belongs on the boardroom agenda, just
like information technology and innovation.
This is one of the conclusions of the 2014 Executive Session. The session was day-chaired
by NCGI member Prof. Dr. Bob Hoogenboom.
NCGI monthly newsletter
The NCGI published 10 monthly newsletters
in 2014. This newsletter has a subscriber
base of more than 2000 subscribers, and is
valued in the market for its monthly overview
of Nyenrode’s contribution to the further
development of corporate governance in
The Netherlands through education, research
and opinion leadership.
Nyenrode year overview 2014 27
NYENRODE
NE W BUSINESS SCHOOL
FACTS & FIGURES
•Founded in 2006 as the New Business School Amsterdam
• June 2010: Start of close cooperation with Nyenrode Business Universiteit
• On January 1st, 2011, takeover by Nyenrode and re-named Nyenrode New Business School
• Board: Désirée van Gorp (Dean ad interim)
•Supervisory Board: Leen Paape (chairman), Frank van Wezel, Alexander van den Bergh
•50 teachers and 20 staff members in program management and support (as on August 31,
2014)
•270 students in 2013-2014 (as on August
31, 2014)
•4,4% (12 out of 270) of the students
in 2013-2014 come from abroad, from 10
different countries (as on August 31, 2014)
Nyenrode New Business School saw an increase
in the number of students from 234 students
in 2012 to 282 in 2013 and 321 in 2014 (start of
the academic year).
Nyenrode New Business School, located in
Amsterdam, executes Nyenrode’s Bachelor
in Business Administration program, a 4-year
program that includes several study weeks
on the Nyenrode campus in Breukelen as well
as international study trips to countries such
as India and China. During their last study
28
year many students attend elective modules
at Westminster University in London before
starting with their final research project.
Nyenrode’s vision on education, summarized
in Leadership, Entrepreneurship and
Stewardship, is shared and promoted widely
within the BBA. The core values of Nyenrode
New Business School - Entrepreneurship,
Creativity and Responsible Business - are well
aligned with those of Nyenrode.
A major event during the year 2013-2014
was the relocation to the new premises
on March 6, 2014, right in the middle of
the historic center of Amsterdam, along
the Keizersgracht. Bachelor’s students can
now work in the fully-renovated premises,
‘De 5 Keizers’, in a spacious learning and
working environment. The building’s inner
courtyard also features an incubator, where
students can launch their own companies.
The actual opening ceremony was done by
Reinout Oerlemans, CEO and founder of
the Eyeworks Group, who is a true example
of a young and successful international
entrepreneur in the eyes of many students.
He was accompanied by opera singers
and a choir of students who performed a
mini opera.
Nyenrode year overview 2014 29
FACULT Y AND RESE ARCH
Hugo Veldhuizen, International MBA
In the International MBA Program, we get a
chance to improve our leadership skills. The class
environment is a safe place to exchange ideas and
to experiment with our skills. In other
view
words, we get the chance to go from
with
“good” to “great”.
layar
30
FACTS & FIGURES
•On August 31, 2014, the faculty of Nyenrode consisted of 66 Full Professors, 14 Associate
Professors, 21 Assistant Professors, 4 lecturers and 16 PhD students.
PHD GR ADUATIONS 2014
DECEMBER 11, 2014
OCTOBER 21, 2014
Roland Kupers
Robin Litjens
Thesis “The complexity frame for policy and
management – Introductory tome”
Thesis “The value of financial reporting :
evidence from observed requests for publicly
available financial reports”
Nyenrode promotor: Prof. Fred Lachotzki
For pragmatic reasons policy-makers and
managers often approach complex problems
in a much too simple way. This generally
causes essential characteristics of these types
of ‘wicked problems’ to be literally reduced,
so that innovative solutions do not become
visible.
WWW.NYENRODE.NL/KUPERS
Nyenrode promotor: Prof. Dr. Ruud
Vergoossen RA
In contrast to what is often believed,
annual accounts are seen as more than just
‘snapshots’ by the business and financial
community. They are used to provide greater
context about an organization.
WWW.NYENRODE.NL/LITJENS
Nyenrode year overview 2014 31
32
MAY 22, 2014
MAY 16, 2014
Inez Verwey
Daniëlle Melis
Thesis “Differences between public auditors
and forensic accountants in their ability
to identify fraud risks and plan effective
procedures to mitigate fraud risks”
Thesis “The institutional investor
stewardship myth: a theoretical, legal and
empirical analysis of prescribed institutional
investor stewardship in a Dutch context”
Nyenrode promotors: Prof. Dr. Barbara
Majoor RA and Prof. Dr. Arnold Wright
Nyenrode promotors: Prof. Fred Lachotzki
and Prof. Dr. Leen Paape RA RO CIA
Forensic accountants are better able to
identify fraud risks than public auditors.
That is why regulators and legislators want
public auditors to take more of a forensic
approach. Fraud risks appear to be found more
with forensics skills than with knowledge,
professional skepticism, ethics and experience
alone. It seems as if the forensic accountant
has developed ‘feelers’ that help make him or
her more successful in finding fraud risks.
WWW.NYENRODE.NL/VERWEY
The requirement of responsibilities of
institutional investors in the Dutch Corporate
Governance Code in order to guarantee a
sound stewardship is a myth. There is certainly
wide social support, but it is not a very
realistic concept to promote the shareholders’
responsibility of institutional investors.
WWW.NYENRODE.NL/MELIS
Harvard Law School Forum on Corporate
Governance and Financial Regulation
announced this doctoral research by Daniëlle
Melis. Along with a brief abstract, a link to
the SSRN paper has been included in this
international blog, providing a summary of the
main points of her doctoral research.
MARCH 20, 2014
Jeroen Meijer
Thesis “Effectieve inkoopsamenwerking met
autonomie- en confederatiestructuren”
Nyenrode promotor: Prof. Dr. Ing. Jacques
Reijniers MBA
Procurement syndicates that conduct
structured buying by product and service
category can save between 10 and 15% in their
expenditure. To give some kind of indication,
Dutch hospitals spend between € 30 million
and € 500 million a year on goods and services.
WWW.NYENRODE.NL/MEIJER
MARCH 10, 2014
Matthias Spaink
Thesis “Bridging cultures in international
business: a study on characteristics
of intercultural competence among
international business assignees”
Nyenrode promotor: Prof. Dr. Leo Witvliet
LLM
Companies wanting to send managers
abroad would do well to also consider the
candidates’ personalities during the selection
investigation, alongside their technical skills.
This could in fact help to reduce ‘failed’
foreign postings.
WWW.NYENRODE.NL/SPAINK
JANUARY 9, 2014
Jan-Peter Kastelein
Thesis “Space meets knowledge. The impact
of workplace design on knowledge sharing”
Nyenrode promotor: Prof. Dr. René Tissen
To an extent, human behaviour is indeed
influenced by the built environment in which it
occurs but it is not determined by it; in a given
situation, the influences on the behaviour
of the users of a building are greater than
merely the space they occupy, and include
their attitudes, expectations, feelings and
intentions, and as well as the social context in
which they are engaged.
WWW.NYENRODE.NL/KASTELEIN
Nyenrode year overview 2014 33
ARTICLES IN
SCIENTIFIC MAGA ZINES
THE NUMBER OF ARTICLES BY NYENRODE FACULTY IN
INTERNATIONALLY RENOWNED SCIENTIFIC MAGAZINES
IS INCREASING OVER THE LAST FEW YEARS.
YEAR
1S
2S
3S
4S
TOTAL
2010
13
5
6
6
30
2011
10
10
4
1
25
2012
18
17
7
1
43
2013
22
20
7
2
51
2014*
22
14
15
1
52
Based upon the
Association of
Business Schools
(ABS) ranking.
* As reported by faculty until January 21, 2015.
Journals graded 1 Star publish research of a recognized standard. They are modest standard
journals within their field. All journals graded 4 Stars publish the most original and
best executed research. As top journals in their field, these journals typically have high
submission and low acceptance rates.
THREE NEW PROFESSORS
Nyenrode Business Universiteit appointed three new full
professors as of September 1st, 2014.
The new professors are:
•Prof. Dr. Rob Blomme, professorship Organization Behavior
•Prof. Dr. Ivo de Loo, professorship Management Accounting
and Control
•Prof. Dr. Bo van der Rhee, professorship Operations
Management
The three new professors were already faculty members of
Nyenrode.
34
INAUGURAL LECTURE
ROBERT BLOMME
Although everyone is different, nevertheless
in organizations we behave in accordance
with routines and patterns. Thinking in terms
of Generation X or Y does no justice to the
complexity of human behavior in organizations.
This was suggested by Prof. Dr. Robert Blomme
in his inaugural lecture entitled ‘Patterns of
variety: individual behaviors and habits in the
organizational context’. Blomme delivered the lecture at Nyenrode Business Universiteit on
December 18, 2014, in his acceptance of the position of Organizational Behavior lecturer.
WWW.NYENRODE.NL/BLOMME
VALEDICTORY LECTURES
André Wierdsma, professor of Organization and Co-creation, gave his valedictory
lecture to a packed Pfizer room at Nyenrode on June 26, 2014. The lecture was entitled:
‘Choosing your position honestly: moral leadership in fluid organizations’ [‘Vrijmoedig positie kiezen: moreel leiderschap in vloeibare organisaties’]. André
Wierdsma studied at Nyenrode from 1968 to 1970. He obtained his doctorate
in Tilburg in 1999. Not long afterwards, he was invited to take up a professorship at
Nyenrode. From the very beginning, Wierdsma was involved in executive education
and organizational development at Nyenrode. In addition, he was the program director
of the Nyenrode Executive MBA program (NEMBA) and the Advanced Management
Program (AMP).
WWW.NYENRODE.NL/WIERDSMA
view
with
layar
On November 20, 2014, Professor Arie Buijs, who was affiliated to the Center for Finance,
took his leave as professor at the university. His valedictory speech was entitled
“The new pensionado. Some Economic-Statistical Reports”.
Other full professors who bade farewell to Nyenrode were: Harry Commandeur, Paul Frentrop,
Ad Kil, Fred Lachotzki, Jacques Reijniers, Frits Goldschmeding and René Tissen.
Nyenrode year overview 2014 35
36
STR ATEGY 2020
To improve the Nyenrode experience
Students should consider their time at
Nyenrode “A reward for life”. In Nyenrode’s
view, it points at the importance of
supplementing to intellectual education with
shaping leaders and professionals. Nyenrode
distinguishes itself by the unique experience
and the personal approach it offers to students
and executives. It is a safe place where respect
for different backgrounds and opinions is
cherished. The value students experience
from being on campus in Breukelen, or at the
Nyenrode New Business School in Amsterdam,
as well as the strong emphasis on shaping
according the LES-trinity, creates a unique
experience not only to the programs, but
also to the extra-curricular activities that can
be performed at Nyenrode. The network of
Nyenrode alumni has a vital role to play in
this strategic objective. Nyenrode, due to
its emphasis on shaping, has helped many
professionals to rise to some of the highest
offices in the Dutch business community. Many
find contributing to the further development
of the shaping capabilities of Nyenrode to be a
worthwhile cause and are willing to support it,
while functioning as lecturers, mentors or with
financial donations.
Five Nyenrode Masters have been awarded
for the 5th year in a row as the Best Master in
the Netherlands. An achievement Nyenrode
takes great pride in. A great step in enhancing
the Nyenrode experience for our alumni,
is the expansion of the Nyenrode business
accelerator 60 Acres this summer. Alumni
who are starting up their business can rent
an office space or flexible work space and
make use of the included services of 60 Acres,
like business consultancy or business credit
from the Rabobank – one of the partners
of 60 Acres. After completing a code of
conduct for students, a code of conduct for
employees is being compiled in which the
behavior fitting the Nyenrode experience is
further being formalized. Part of broadening
the Nyenrode experience is to put more
focus on the involvement of Accountancy and
Controlling students and alumni. Intensifying
the Nyenrode experience is reached through
offering a large variety of extra-curricular
activities from outside parties, to be held on
campus e.g. sports. Quality is being measured
continuously by conducting a yearly survey
on how students experience being part of
Nyenrode.
More effort is being put in involving Nyenrode
alumni even more in the activities of Nyenrode
Business Universiteit. This will be executed
in close cooperation with the Nyenrode
Alumni VCV and – amongst other means and
activities - with the use of smart technological
solutions. Alumni engaging with current
students is one of the best and rewarding
Nyenrode experience for both parties and thus
will be encouraged through different kinds of
activities. Added value for exchange students
is another focus point to further improve
the Nyenrode experience for the upcoming
year. The efforts of attracting more start up
companies and entrepreneurs will be one of
the activities for 60 Acres, where local start-up
companies with no Nyenrode ties are welcome
to the business accelerator on campus.
Nyenrode year overview 2014 37
BUSINESS ACCELER ATOR
60 ACRES
More and more people wish to set up their own business. And there is a good reason for that.
As what is more rewarding than being your own boss and delivering a product or a service
that you really believe in? In this process, it is often underestimated that you have a lot to
deal with as an ambitious starting entrepreneur. It not only requires a considerable amount of
courage to start your own business, you also have to take care of all sorts of practical matters.
And at the same time, you hardly have any income. You would prefer to focus your attention
on your customers, but other things also have to be dealt with. Wouldn’t it be great if you
could have easy and low cost access to a group of experts who can support you with this?
With this idea in mind, Nyenrode succeeded
in converting its business accelerator into a
new concept that is in keeping with today’s
entrepreneurial spirit: 60 Acres. 60 Acres
offers starting entrepreneurs a wide range of
support services, including support services
provided by the university’s alumni. This
support is aimed mainly at unburdening
entrepreneurs as much as possible during the
start-up phase of their companies.
A good example of a young company in 60
Acres is Bloomy Floral Creations, an online
webshop where consumers can compose their
own bouquet and have it delivered at home.
Entrepreneur Eric Egberts completed the
Modular Executive MBA in Food & Finance at
Nyenrode and, as an entrepreneur, he now
has the dream that Bloomy will expand into a
franchise organization with a store concept in
which lifestyle and flowers are combined.
Alumnus Bart van Asten is the new head
of 60 Acres. He is responsible for the daily
management and development of the
business center located in the Coach House
Wing of the estate.
38
Another company in 60 Acres is PlanMen.
PlanMen has already been active since 2008
and helps organizations to plan staffing
and activities better. In order to operate
effectively, PlanMen has developed its own
successful approach together with Nyenrode
Business Universiteit, which focuses on
processes and staffing as well as systems.
Jan Aalberts Opens
Expansion of 60 Acres
At the end of June 2014, the expansion of
business accelerator 60 Acres in the Coach
House Wing was opened by top entrepreneur
Jan Aalberts, founder of multinational Aalberts
Industries and holder of an honorary doctorate
from Nyenrode. The expansion of 60 Acres has
created space for around 100 entrepreneurs
who are just starting out. In addition to the
office facilities present, they can make use of
the knowledge and expertise of the Nyenrode
faculty and the alumni network. Various
advisory services are also included, including
financial advice from joint venture partner
Rabobank.
At the opening of the expansion of 60 Acres,
Jan Aalberts said: “It is fantastic to be able
to get support, advice and office space at 60
Acres on the campus after graduating from
Nyenrode. As an entrepreneur just starting
out you are always in a battle, striving to
make a success of it eventually. Starting out
as an entrepreneur is fantastic, as I know from
experience. But you do need put in a lot of
time and energy, and make sacrifices. I wish
the entrepreneurs at 60 Acres every success,
and advise them to set the bar high and go for
it with their full endeavors.”
Three Entrepreneurs
Introduce Themselves
The variation within the entrepreneurs at
60 Acres is shown clearly by a number of
businesses which joined up recently. Manager
Bart van Asten: “It is not just recent graduates
who want to start a business here. We are
also seeing a stream of people who have
spent several years in a management position,
accumulated expertise there and then have
decided to start for themselves.”
One example of such an entrepreneur with
a great deal of experience is Gerard van der
Kroon, who studied at Nyenrode during
the NOIB era. He already has 41 years of
experience in consultancy. With his company
TheUrge, he sets up wind energy campaigns
for wind turbine construction companies
and investors in wind energy, which focus
on increasing public acceptance of wind
energy. Van der Kroon: “TheUrge chose to
locate at 60 Acres due to the stimulating
environment offered by Nyenrode thanks to
the direct presence of Nyenrodians, the fellow
entrepreneurs, the faculty, the library, the
castle and the campus.”
Chris Ockers started as an entrepreneur almost
immediately after graduation. His company,
123OPSLAAN.nl, combines self-storage with
cloud storage. “We bring plastic boxes to
people’s homes. These can be filled and are
then collected and stored by 123OPSLAAN.nl.
Everything is arranged through the website.
Ockers: “As there are a lot of entrepreneurs
in 60 Acres who are just starting out, you can
learn from one another. Some businesses are
one step further along, but were recently in
the phase that I am currently in.”
Nyenrode year overview 2014 39
Stijn Sarneel won the Nyenrode Best in
Business Award 2014. He wrote the thesis
for his Executive MBA on conduct and
culture in Supervisory Boards. Now he has
started a company in the area of supervision:
Balansparant. This is an independent advisory
company which is specialized in improving
internal supervision in organizations. Stijn
Sarneel of Balansparant chose 60 Acres in
order to have a connection with professors,
and thereby remain up-to-date on academic
knowledge in the field of Governance, Risk &
Compliance.
New Starters
In the past academic year 2013-2014,
60 Acres has welcomed 15 starting
entrepreneurs as members of the
business accelerator.
The new companies within 60 Acres are:
Amsterdams Fundament
Balansparant
Blue Orange Company
Bloomy Floral Creations
123OPSLAAN.nl
Callistas
European Car Trade Company
De Communicatie Architect
EQIP Consultancy
Mind Capital
MSPHUB
Publieke Verandering
T Firm
T² transparantie & transformatie
TheUrge
Your Recruitment Matters
40
NYENRODE ALUMNI VC V
FACTS & FIGURES
•Members as of September 2014: 5,757
•We have alumni in 92 countries
•Nyenrode Alumni VCV has 56 local associations
•The board consists of 7 persons (from 5 different degree programs)
Simone Redelé-Daniëls, Alumni Office Manager talks about Nyenrode Alumni VCV:
“Nyenrode Alumni VCV is an association of former Nyenrode students. It is one of the largest
and most closely-knit associations of its kind in the Netherlands. Since its very outset,
the association has been organizing social and business events, and networking activities
are actively promoted. For alumni who enjoyed the student life in the unique environment
offered by Nyenrode, this experience does not stop once their studies have finished, but
continues with the alumni association. Not only does Nyenrode Alumni VCV involve itself with
students during their time at the university, it also encourages them to stay involved for the
rest of their lives once they qualify. This applies to members as well as non-members.”
“In contrast to associations at many other universities, Nyenrode Alumni VCV is not a topdown organization. With around 250 volunteers (members) in the association, it is very much
a bottom-up affair. The 56 local associations are its heart and soul, and are responsible
for organizing a wealth of activities both in the Netherlands and abroad. The on-site
“homecomings” that we organize as Nyenrode Alumni VCV are instrumental in furthering this
sense of involvement and togetherness amongst alumni, and we find that Nyenrodians are
only too keen to return to their alma mater.”
“The Alumni Office organizes a number of major events each year. This number may vary per
year, for example, in response to current trends and hot topics amongst alumni themselves.
We also update records on all our alumni, members and non-members, on a daily basis.
Nyenrode has alumni in the Netherlands, but we also have many internationals, as well
as alumni who move abroad after their studies. For that reason, all our communication
is bilingual, that is, in Dutch and in English. This applies to our magazine, our website
and the newsletter. During the 2014 Refreshment Day, we also had interpreters on hand
for simultaneous translation. In this manner, events such as this are also accessible for
international visitors.”
Nyenrode year overview 2014 41
42
New name and format for Nyenrode Alumni VCV magazine: Van Verre
The alumni association has been publishing a members’ magazine since
1958. The first issue of 2014 marks the start of a new “magazine era”.
Annemiek Wortel, editor-in-chief of the alumni magazine explains:
“From now on, our magazine will go by the name of Van Verre [literally:
‘from afar’]. A bold magazine with a title to match. We think it’s a name
that evokes the positive aspects of studying at Nyenrode. Van Verre, in
addition to being the toast in the bar at Nyenrode, is also the universal
greeting given by Nyenrode students and alumni, in whatever corner of
the world they may be”.
The change in name and the restyling of the magazine are not unrelated to the new
communications mix in which the magazine, newsletter, website and social media pages
all play a vital new role. The content of the magazine (more in-depth and contemplative)
and the use of imagery (a more modern “look and feel”) have also been modified.
However, the essence of the magazine remains unchanged. The magazine is still being
written for Nyenrodians by Nyenrodians. Members of the association receive Van Verre 4
times a year.
Refreshment Day 2014
Every year, Nyenrode Alumni VCV organizes Refreshment Day. In 2014, this afternoon
event was attended by 300 alumni and students. This year’s Refreshment Day was
organized in conjunction with students of Ondernemend Nyenrode and De Zilveren Rijder,
and included speakers such as Neelie Kroes, Tex Gunning and Rob Riemen.
Three Investing Events
Three times a year, the alumni association organizes a number of Investing Events for
alumni of the university. The purpose of these is to bring together investors and business
leaders so that they can share their know-how and experience. Thanks to events like
these, more and more alumni are finding investors for their projects. In 2014 one of the
events was specifically devoted to the topic of succession in family-run businesses.
Career Events
In helping more alumni to find new career
opportunities in what is a troublesome
employment market, the association,
together with the Career & Personal
Development department at Nyenrode, has
offered its support by organizing various
meetings. During the 2014 Career Event the
focus was on personal branding, methods
of communication and presentation.
Nyenrode year overview 2014 43
Volunteer thank-you day
Without its 250-plus volunteers, the Nyenrode Alumni VCV would be nothing! This year,
during a visit to the Royal Palace on the Dam and a dinner at the Industriële Groote Club
in Amsterdam, they were given pride of place and shown a big round of thanks by the
association.
Christmas get-together
At the end of each calendar year, the Nyenrode Alumni VCV organizes a social gettogether for members and contacts in the alumni association. The 2013 Christmas
get-together attracted more than 250 people. As a token of thanks for the partnership
in the previous year, many members of staff at Nyenrode were also invited.
Motor-bike & Cabrio Day and Golf Day
2014
With no fewer than 80 motor-bikes and
open-top cars, the Motor-bike & Cabrio
Day proved an overwhelming success.
The start and finish this year were in
Werkendam (Fort Altena) and during the
event the sun was a welcome guest. The
Golf Day this year was held on one of the
nine oldest courses in the Netherlands at
the Eindhoven Golf Club.
44
AMERIC AN FRIENDS OF
NYENRODE UNIVERSIT Y
The exchange of Nyenrode students with the
USA started nearly 50 years ago. In 2012,
alumni in the United States founded American
Friends of Nyenrode University Inc (AFNU).
AFNU was created to support two broad
objectives. First, it offers those who studied
at Nyenrode in the past the opportunity
to financially support current and future
students. Second, it serves as a conduit to
the university to enhance the educational
experience at Nyenrode, foster relations with
corporations and US business schools, and
further strengthen the Nyenrode network in
the US. AFNU’s US-based Nyenrodians and
US companies have sponsored students for
internships, opened doors for thesis projects,
interviewed American applicants, and even
assisted Nyenrode graduates enrolling at
US business schools. Indeed, few European
business schools can rival Nyenrode’s
American network, boasting an estimated
700+ members.
In June 2012, the US Internal Revenue Service
granted AFNU 501(c)(3) designation, which
makes donations to AFNU deductible for US
taxpayers.
So far AFNU has financed ten scholarships
for students of the MSc in Management and
International MBA programs and has plans to
raise even more funds and broaden its base
in the near future. Nyenrode ambassador and
AFNU board member Albert van Servellen
explains, “I’ve been with AFNU for eighteen
months now. The funds that we raise with
AFNU may be used only for education, not
for repairing roofs of university buildings and
similar purposes. The money must actually
be spent on scholarships. As part of those
scholarships, we urge the recipient, after they
graduate, to make annual donations and so
render future scholarships possible.”
THE AFNU BOARD
•Johan de Voogd
(Chairman)
• Jack Roepers (Secretary)
•Sander Spierings
(Treasurer)
• Jon Goldberg
• Albert van Servellen
• Bram van der Meij
• Paul Wahlgren
• Remco de Rechter
Nyenrode year overview 2014 45
46
NYENRODE FUND
FACTS & FIGURES
Total budget for scholarships (2013-2014):
•International MBA 2013-14 program: € 608,000 (€ 175,000 from Nyenrode Fund)
•Fulltime MSc in Management program 22: € 311,500 (€ 160,000 from Nyenrode Fund)
For the 2014-1015 academic year Nyenrode Fund initially has € 60,000 in scholarships
available for MSc in Management recruitment. This amount may rise during the academic year
if further alumni groups offer to sponsor a scholarship in the months ahead.
Nyenrode Fund (or Stichting Nyenrode Fonds in Dutch) helps alumni to sponsor students who
otherwise would not have the financial means to study at Nyenrode, and it also raises funds
for investments in the university and the estate. The Nyenrode Fund is run by alumni and
originates from the Dr. E.B.J. Postma Chair of Entrepreneurship, named after the celebrated
Nyenrode rector from 1950 to 1980.
Revolving scholarships
Thanks to donors
Following a decline in company-sponsored
scholarships, the revolving scholarship
project was launched in 2010. Revolving
scholarships are financed by alumni (classes,
debating societies, year clubs, VCV Circles
and individual alumni), where the recipient
is expected to repay the scholarship in the
future. The number of scholarships sponsored
by (groups of) alumni grew from two in 2010,
to fifty in 2014.
In June 2014, Nyenrode
Fund thanked all its donors
during the yearly so-called
‘Dank De Donor Dag’ (Thank
Donors Day). At the same
time, the alumni scholarships of the past year
were formally awarded by these alumni and
the new alumni scholarship agreements were
signed. Former scholarship winners were also
invited to describe their study and career
progress. One of the reasons why maintaining
ties with these alumni is important, is that
they can also make new scholarships possible
with their future donations. This year the
theme of the ‘Dank De Donor Dag’ was
establishing a culture of giving, but also of
giving back. Their bonds were given expression
by inviting former winners of revolving
scholarships and their former sponsors. This is
expected to lead to former winners becoming
the donors of the future. In the coming years
this will be a main focus of Nyenrode Fund.
Alumni selection committees
Each year, on the day the new academic year
is opened, alumni selection committees come
to Nyenrode to choose their ‘own’ winner from
among all Nyenrode’s scholarship winners.
These alumni selection committees represent
alumni who have funded scholarships in that
year.
Nyenrode year overview 2014 47
Johan Schaap former Full-Time MSc in Management 20 student,
on his scholarship:
“The scholarship I received was vital for me to be able to start at
Nyenrode. It was exactly the share for which I had not yet managed
to find funding. I’m extremely enthusiastic about the scholarship’s
revolving character. This creates a stronger bond within the
Nyenrode community. I’m currently paying an amount back to
view
with
the Nyenrode Fund each year. With a donation like this I have
layar
much more to gain than to lose.”
PRE VIE W 2015
TAKE A SEAT
To make the renovation of three lecture halls in the De
Rooij building possible, Nyenrode Fund seeks sponsors for
the so-called ‘Claim Your Chair’ project. Sponsors donate
€ 500 and in return get a name plate on one of the chairs
in the lecture rooms. An online campaign is launched on
social media, to support the ‘Claim Your Chair’ project.
In this ‘Take A Seat’ campaign the sponsor is given the opportunity to select a chair online, and
he can then pay immediately. This gives him an influence over who he will sit next to. It is also
shown who has already sponsored chairs, along with which academic years are leading.
PRE VIE W 2015
E-WALL
Nyenrode’s Corporate Marketing & Communications department is assisting Nyenrode Fund with
fund-raising. They helped Nyenrode Fund in creating a so-called ‘E-Wall’, an attractive-looking,
easy-to-adapt website. The E-Wall consists of many videos emphasizing the importance of
donations by alumni and showcasing the achievements and future goals of Nyenrode Fund.
48
STR ATEGY
2020
To create new services
as a value proposition
In order to solve their problems, clients
generally want support, regardless of
whether this involves training, advice,
analysis, business research, or design and
implementation of solutions. Often, the
same competences are required for both
consulting- and learning-related activities,
yet the market continues to divide them into
separate activities, carried out by different
organizations. Very few organizations
recognize the opportunity of blending learning
and consultancy activities in addressing
clients’ core issues, instead of curing
symptoms with isolated services. Our aim
is to respond to this trend by leveraging our
extensive competences in both academia
and practice. Given the high percentage of
faculty staff either still employed part-time
by organizations or having had that
experience, we are in an ideal position to
serve the Dutch business community with
more than education alone.
We have tackled the issue head on, not
least because we see great opportunities
for Nyenrode. The Nyenrode Corporate
Governance Institute is a good example,
whereby we helped several clients to address
governance issues in their organizations.
Within Tax & Finance the first Master in Fiscal
NVAO was accredited in September. Partly
as a result of the introduction of ‘Horizontal
Monitoring’ by the Dutch tax authorities, this
Master is highly relevant and topical. In fact,
from the very start, two groups have been
set up to this end. Within Open Programs
of Executive Education, a project has been
initiated with STZ hospitals, for which an HRM
program has been developed and discussed.
It is a new program in a new market.
We are progressively rapidly developing
new programs and services and we will be
organizing more events for different groups in
the market. From past experience, we know
that such events are always well appreciated.
Participants are able to network and make
their acquaintance with Nyenrode, both with
respect to program content and the learning
environment. Without doubt, this will lead to
many new partnerships for Nyenrode.
Nyenrode year overview 2014 49
50
ESTATE
TOP ESTATE AND UNIVERSITY BUILDING
According to www.topmanagementdegrees.com, Nyenrode Business Universiteit is no.5 on
the list of the 50 most beautiful business schools in the world. “With all that to explore, we’re
not sure we’d ever get down to opening our books, but it does seem a lovely place in which to
study”, the website says. Furthermore, according to Times Higher Education Twitter followers,
Nyenrode Business Universiteit has one of the 10 of the best university buildings in the world.
Nyenrode year overview 2014 51
Lecture halls De Rooij
Lecture hall 102 has now been completed.
This follows the renovation of lecture hall
104 in the De Rooij building last year. As
in hall 104, hall 102 also has a panorama
photo of the estate covering the entire
wall; in this case the photo is of the rose
garden.
The old fixtures and fittings needed to be
replaced after 20 years of intensive use.
The whole hall was renovated whereby
not only new (sponsored) chairs were
installed but also new carpeting, energysaving lighting and completely new
presentation equipment. The area has now
been made very suitable for webcasts.
Charging points have been installed for
students to charge their laptops, tablets
and mobile phones. Also as with hall 102,
chairs can be sponsored for € 500,00 per
piece. Nyenrode Fund (Stichting Nyenrode
Fonds) is organizing this Claim Your Chair
sponsoring project.
Outdoor cubicles
Since the summer of 2014 participants of the executive programmes in the Dr. Albert
Heijn building, when working in groups, have been able to make use of outdoor
cubicles that had been built alongside the patio; Dutch weather allowing of course.
52
The 3 Fontyne
New events location
The white house at the exit of the estate, formerly known as the house for the rector and dating
from the fifties, was named after this gable stone by former rector Jacques Postma. As of October
1st, 2013, this building has been taken into use as a location for events. The living room and
the garden are ideal to enjoy an informal and separate gathering with participants, guests or
colleagues. The 3 Fontyne can be used for every type of event, but is especially suitable for team
building sessions, private dinners and workshops. The lovely view over the garden and the fields
contributes to a relaxed atmosphere.
Gable stone
In May 2014, a gable stone from Nyenrode was returned to its original
place in Amsterdam, on Lijnbaansgracht 189. This gable stone, D’3
Fontyne, belonged to a patisserie that was built there in the second
quarter of the 18th century and then demolished in 1933. After
the demolition the gable stone found its way to Nyenrode during
the Goudstikker period. In 2011, former Nyenrode president Piero
Overmars, gave permission for the stone to return to Amsterdam, after
a request from the Vrienden van Amsterdamse Gevelstenen (Friends of
Amsterdam Gable Stones, VVAG), an association that was approached
by Nyenrode heritage advisor Gert Immerzeel.
Nyenrode year overview 2014 53
Open for visitors
Although we try to maintain an optimal
undisturbed learning environment for our
guests and students, we sometimes open the
estate for interested visitors who wish to come
and enjoy the beautiful surroundings. We have
several opportunities for visiting the estate.
For instance, the Nyenrode estate is open to
the public during Open Monument Day and for
Labyrinth in former glory
The labyrinth on the estate can now be
marveled at once more. Some 3500 new
Japanese holly plants (IIex crenata “Dark
Green”) have been planted, returning the
labyrinth to its former glory. Over four years
ago the old buxus hedges were diseased and
a number of walking tours. These walking tours
are organized by the IVN (the Dutch Institute
for Nature Education and Sustainability)
and a local church community. At the end of
2014, we started a new collaboration with the
regional Vechtstreekmuseum and Art Fund
Nyenrode for organizing guided tours to art
exhibitions on the estate.
dying. Treatment was no longer an option. Due
to the combination of relatively high humidity
at its location and the moderate temperatures,
the disease was able to spread. A lost cause.
After consulting fellow gardeners and other
parties, the radical decision was taken to clear
the labyrinth and plant all over again. It was
decided to implement a soil improvement
process by applying humus and compost,
which helped to improve the acidity and
nutrient content of the soil. A drainage system
was also laid. The former tennis house next to
the labyrinth had already been renovated the
previous spring. The stained glass windows
were restored, as well as the wood, and the
roof was given a new surface. The painting work
has now also brought the house almost back to
its original colors, such as ox blood red.
OPENBAAR VERVOER
(nr. 5)
A2 de afslag Breukelen
bereikt u door op snelweg
kanaal neemt
Nyenrode Business Universiteit
over het Amsterdam-Rijn
‘Breukelen’. Na de brug
800 meter) tot
te nemen. Volg de borden
Vervolg deze weg (ongeveer
de rotonde (rechtsaf).
uw rechterkant.
u de eerste afslag op
kasteel Nijenrode aan
uw linkerzijde ziet en
u de rivier de Vecht aan
Poortgebouw.
binnengaan door het
U kunt het landgoed
EIGEN VERVOER
TAXI
Onze Service Desk kan
u informeren over het
NYENRODE BUSINESS
UNIVERSITEIT
New design route description with map
WWW.9292.N L
GPS
52.16274
5.01021
SCHIPHOL
AMSTERDAM AIRPORT
Fotografi e: Frans Lemmens,
Map: OpenStreetMap
Nyenrode alumnus
STRAATWEG 25
3621 BG BREUKELEN
+31 (0)346 291 211
Amsterdam. De bussen
Centraal bus 120 richting
Neem vanaf station Utrecht
(halte Kasteel Nijenrode).
en stoppen voor het kasteel
station
vertrekken elk half uur
treinen per uur richting
Station vertrekken vier
en Utrecht.
Vanaf Amsterdam Centraal
120 richting Maarssen
u overstappen op bus
Breukelen. Daar kunt
+31 (0)346 291 211.
reserveren van een taxi:
DEN HAAG
NYENRODE BUSINESS
UNIVERSITEI T
UTRECHT
ROTTERDAM
W W W. N Y E N R O D E
EWARD FOR LIFE
NYENRODE. A R
54
.NL/MAP
A new route description withmap is available, a small fold out
card with a modern look and feel. This map helps our clients
and visitors to find their way to and on our beautiful estate.
The route description with map is available on our website:
WWW.NYENRODE.NL/MAP
STR ATEGY
2020
To enable and to emphasize
tailored and blended learning
The Nyenrode vision on blended learning
involves a mixture of educational methods
supported by two key pillars: time (any time,
same time) and location (any place versus
same place). Above all, blended learning
requires a new balance between students
and teaching staff. The Nyenrode campus is
a key differentiator for our ‘same time, same
place’ interaction with program participants
and involves a variety of on-campus activities,
supported by technology-enhanced learning,
for example, in the form of ‘live’ polling
during lectures. At Nyenrode we feel that
development of our blended learning concept
is an ongoing process, where the key factor for
implementing and enhancing the concept is
faculty training.
The Nyenrode educational philosophy
is based on the three- pillar concept:
Leadership, Entrepreneurship, Stewardship.
This philosophy entails ‘LESs teaching, more
learning and development. The LES values
are further being developed by Christo Nel,
program director of the International MBA.
Currently, tests are being carried out with
various innovative online learning applications
and standards and processes have been
developed which are related to blended
learning. These tests have surpassed the
expectations of Basiskwalificatie Onderwijs.
Also, faculty and staff are kept informed
about, as well as trained in, the latest blended
learning developments. One pleasant surprise
for the Nyenrode community and guests is
the Nyenrode E-Library, to be found at
www.nyenrode.nl. The available knowledge
can be shared with all aspiring professionals
from any background who have an appetite
for business knowledge. There are around 100
books available at any one time, with new
books coming on-stream all the time.
The next big thing will be to appoint a
professor of educational innovation who will
be responsible for integrating continuous
education innovations. This will be a challenge,
since academic professors with this specific
profile are hard to find. Invariably, classes
will be increasingly engaged in some form
of teaching innovation. Christo Nel will
continue with the implementation of the LES
philosophy. Nyenrode will consider teaching
innovation proficiency when hiring new faculty
staff. Implementing team-based learning in
the full-time MSc will be a priority. The basic
IT infrastructure, such as the enhanced Wi-Fi
network across the entire campus, will be in
place at the end of 2014.
Nyenrode year overview 2014 55
Malcolm Aalstein, Modular Executive MBA
The real added value for me is that my view has
been extended and that I have become better at
connecting issues with a wide range
view
of concepts and ideas.
with
layar
56
FROM THE C AMPUS
VRIJMIBO
In January 2013, Nyenrode together with Nyenrode Alumni VCV began organizing VrijMiBos
(Friday afternoon drinks) every third Friday of the month. The gatherings are intended for
students, alumni, staff, and anyone else who is interested, and are held at one of a number
of locations at Nyenrode: the Zolder Bar, the Plesman Bar and the 60 Acres Bar.
VERMAAT NEW CATERER
Since January 1st, 2014, Nyenrode has a new
caterer, Vermaat. This caterer was preferred
above other parties in a tender based on
its price-quality ratio, the support that the
caterer can provide to Nyenrode and the
possibilities for conceptual modernization of
the catering. For participants of our programs
there is now a better choice varying from
budget to deluxe. The prices have been
reduced for the most purchased and popular
articles from the assortment. Separate
contracts have been concluded with Vineyard
and Martinair Party Service for party catering
and external events.
Nyenrode year overview 2014 57
SERVICE POINT
Nyenrode set up a Service Point since the
spring of 2014 in cooperation with Canon
where printing and copying orders can be
accepted and carried out. Large printing orders
are now carried out by Canon in Amsterdam.
Only small incidental printing orders are still
carried out at the Service Point in the De Rooij
building. The location of the old printing and
copying station has now become part of the
business accelerator 60 Acres.
comfort and, of course, also the professional
image and the recognizability of our personnel
for students and guests. Nyenrode has opted
for a modern dark blue color with traditional
yellow highlights and, of course, the Nyenrode
arms.
GREEN COMPANY CARS
The old company uniforms were recycled by
Suit Up!
GOLDEN COMPASS
In February 2014, Nyenrode Business
Universiteit put a new company car into
operation as Nyenrode’s former company
vehicle needed to be replaced. The vehicle
is used daily for transportation on the estate
and for trips in the Breukelen area (to the
post and the station). As a result, all company
cars on the estate, except for a few gardening
vehicles, are now environmentally friendly. As
from early 2014, the new caterer Vermaat also
started using green vehicles.
NEW COMPANY UNIFORMS
The General Services, Service Desk, Events &
Sales and Service Point staff and the Janitor
have been wearing new company uniforms
since the opening of the academic year
2013-2014. These new company uniforms have
been developed in cooperation with the
company Suit Up! In the development process,
a lot of attention was paid to quality and
58
With their vessel the
Gulden Leeuw, this year
Team Nyenrode won
the golden compass
in the Race of the
Classics 2014, as the
first to reach the English coast. This student
competition with classic ships lasts a week
and takes the teams from the Netherlands
and Britain back and forth in stages. The
team ultimately finished third in the final
classification.
NYENRODE RALLY
The Nyenrode Rally sets off from
view
Nyenrode castle every year,
with
attracting sports-loving Nyenrodians
layar
with a passion for cars. Over three
days the participating teams tour a variety of
locations where they dine and spend the night.
During the rally the participants are presented
with several tasks. Alongside navigation and
tactical insight, the driver’s navigation skills
and the attentiveness of his or her passenger
are put to the test to be eligible for prizes and
victory. The rally was held for the fifteenth
time in September 2014.
PLESMAN
PAVILION
PAINTING
Since summer 2014, a
painting is hanging in
the Plesman Pavilion
at Nyenrode on
which this building
is depicted under
construction with
the castle in the background. The painting
dates from 1954 and was painted by the artist
Klaas Ooyevaar (1911-1990), a pupil of famous
painters such as Corneille and Oskar Kokoschka.
OWN LANE
A new lane has been unveiled at the Nyenrode
campus, the Leo Besemer Laan. Leo Besemer is
the campus warden at Nyenrode and has been
associated with the institute for more than 30
years now. This tribute to Leo Besemer has
been made by the students of the 21st full-time
MSc in Management class.
FOUNDING FATHER
ROETERINK
In February 2014, Mr Maarten Roeterink,
grandson of Frans-Marius Roeterink (18941979) who was one of the Founding Fathers of
Nyenrode, donated some special and personal
possessions of his grandfather to Nyenrode to
preserve them for posterity. The objects were
an engraving picturing Nijenrode Castle and a
certificate awarded by the XIth “Collegie der
Heeren V” (board of the NCV student
association) in which they made Professor F.M.
Roeterink an honorary member of the NCV.
REGATTA
On Saturday, May 10, 2014, the
longest rowing regatta in the Netherlands, from Amsterdam to Breukelen was held for the third time: the
Nyenrode New Business Regatta. The
regatta was organized by students of
the Nyenrode New Business School,
in partnership with rowing club
’t Juiste Tuig. The regatta served as a fundraiser, raising money for the IMC Weekend School.
This school offers children in underprivileged
neighborhoods supplementary weekend education to help improve their prospects. The
tradition of the New Business Regatta began
three years ago, when the Nyenrode New
Business School was acquired by Nyenrode
Business ­Universiteit. The route is symbolic of
the link between the two schools. Following the
historic trade route between Amsterdam and
Breukelen, it leads along the river Vecht, which
until late in the nineteenth century one of the
principal arterial routes in the Netherlands.
This year some 250 students, staff, and alumni
of Nyenrode and employees of various companies enthusiastically took part in the regatta.
Nyenrode year overview 2014 59
ART AT NYENRODE
ART COMMITTEE
The art committee contributes to the estate experience by giving art a place in the outside
area and by organizing exhibitions in the Neelie Kroes hall. The art committee currently
consists of Ronald Emons, (Chairman), Priscilla Kloostra (Vice-Chairperson/Treasurer),
Kathelijn Simonis (Secretary), Jo Vincken, Els Sonneveld, Pieter-Jan Benes, Michiel Brandt
en Jan-Willem Jagtenberg.
IN THE YEAR 2014 THE FOLLOWING EXHIBITIONS
WERE HELD:
•Photography exposition with portraits by Ruud Spaargaren in connection with professor
Paul de Blot’s official farewell
•Photos of study trips
•First part of a triptych about Nyenrode Castle. A collection of photos by Herman van Doorn
of Nyenrode Castle together with three other castles of the “Stichtse Vecht” (both the
interior and the exterior)
•Photos of funghi paradise Nyenrode by heritage advisor Gert Immerzeel
ART FUND NYENRODE
The Dies Natalis 2014 saw the first in a series of exhibitions organized
by the newly formed Art Fund Nyenrode that intends to bring together
different kinds of art, the Nyenrode community and the university.
The exhibition consists of photos by South African photographer Pieter
Hugo from the collection of alumnus Herman Vaanholt. Pieter Hugo’s
work can be found in major museums and collections world wide.
Through a collaboration with the Vechtstreekmuseum, visitors from
the regional community could come and visit the exhibition.
60
C AREER & PERSONAL
DE VELOPMENT
Willem van Donge
Willem van Donge was appointed the new head of the
Career & Personal Development Department on January
1st, 2014. With a strong corporate background and a
track record in recruitment Willem van Donge is primarily
responsible for maintaining solid relationships with
the business community and use these connections to
increase the opportunities for Nyenrode students.
Talent archive
Nyenrode Career Event
The Nyenrode Talent
Talent
Archive (International MBA
2014 CV book) exemplifies
Nyenrode BusinessUniversiteit
the authentic talents of
our International MBA
participants. Reflecting the
personal leadership development journey
that Nyenrode walks with each and
every one of our students, the Talent
view
Archive is designed to connect our
with
participants with the global business
layar
community.
The Nyenrode Career Event 2014 gathered
renowned companies at the Nyenrode estate to
bring Nyenrode students closer to the b
­ usiness
community. This year, companies such as
FrieslandCampina, ABN AMRO, Philips, Shell and
many more, were involved in interviews, presentations, workshops and the Career Fair. Participants of different Nyenrode degree programs
were invited to attend this event to expand their
career perspectives by connecting with corporate recruiters and familiarizing themselves
with companies from different sectors.
Meet the CEO sessions IMBA
Alumni sharing expertise
Any opportunity to network and discover
more about the corporate world is vital to
our students. In the Meet the CEO sessions,
International MBA students meet and interact
with c-level executives from a broad spectrum
of companies. These sessions have a firm
footing in the IMBA program and are organized
by Désirée van Gorp.
In spring 2014, Nyenrode hosted a second
series of industry focus sessions bringing
alumni from a range of sectors and industries
(IT, consumer goods, consultancy) together
with current students. In informal settings,
students were provided the opportunity to
explore careers of their choice with experts in
the field, our alumni.
NyeNrode
Archive
internAtionAl MBA
2014
N
nyenrode. A r
ewArd for lif
e
Nyenrode year overview 2014 61
STR ATEGY
2020
To be considered the go-to
place in 3-5 focus areas
The objective of Nyenrode is to become
a leading business and finance school. In
order to achieve a distinctive position as the
go-to place for finding solutions to real-life
problems, research and education, Nyenrode
needs to single itself out in a restricted
number of focus areas. This will enable us to
send a clear message to organizations and
their members for the kind of issues we can
help them with.
Criteria for each focus area of expertise
include a combination of: coherence of our
educational and research output from a
market-needs perspective; a multi-disciplinary
approach for the purpose of achieving both
academic rigor and practical relevance;
and papers in distinguished professional
and international peer-reviewed journals.
The selection of three to five focus areas
of expertise - based on market-need, and
academic and Nyenrode-specific criteria - will
strengthen this position. This will help us
focus on generating opportunities for funding,
favor meaningful strategic partnerships,
and increase Nyenrode’s attractiveness as a
highly qualified faculty, both nationally and
internationally.
62
Current focus areas that are considered
include:
•Accounting, Auditing & Assurance;
•Corporate Governance; via our Nyenrode
Corporate Governance Institute;
• Family Owned Business, and;
•Operations Excellence; see our Nyenrode
Lean Institute.
These focus areas are based on our current
strengths and future perception of market
needs. Obviously, within the university
expertise could be developed and we could
focus on new areas of expertise on changing
market needs.
By keeping track of market developments and
trends, and gauging our market effectiveness,
we will connect more intensely with our clients
and prospects. To this end, we will invest
in our business development capabilities as
well as our account management efforts. This
will enable us to better understand issues
and market needs and adapt our services
accordingly.
Nyenrode year overview 2014 63
NYENRODE LE AN INSTITUTE
The Lean Management philosophy is a familiar one to many large and medium-sized
companies in the Netherlands. Though it has, in some cases, led to success, often the
introduction of Lean grinds to a halt. Some organizations fail to properly realize that it is not
enough to simply teach people the Lean Management philosophy. To in fact strategically
implement “Lean” and realize continuous improvement and customer excellence, Lean
Management needs to become an integral part of the DNA of every member of the
organization, from the boardroom to the factory floor.
Nyenrode put itself on the “Lean” map in
2012, when it set up the Nyenrode Lean
Institute, in partnership with ABN AMRO,
Achmea and McKinsey & Company.
The Nyenrode Lean Institute is made up of
two elements. The former copy and printing
building now houses the Factory, a model
64
factory for simulating work processes. Since
the network was set up in 2012, some 2,500
participants have followed Lean Management
training courses here. In addition, two
research clusters were launched in 2013:
“Lean Transformation with/in IT”, under
Han van der Zee, and “Lean in SME
Competitiveness”, under Jack van der Veen.
“Lean is way of life”
Leon Brunenberg became the new director
of the Factory of the Nyenrode Lean Institute
as of July 1st, 2014. It is his passion to enable
organizations to operate more efficiently and
effectively by applying the Lean concept. “As
the Netherlands we are steadily becoming too
expensive,” notes Leon Brunenberg. “That’s
why we will need to carry out all the processes
we do in this country more efficiently and
more intelligently, than for example in Asia
or other rapidly-developing economies.
Otherwise we will lose the competitive battle.
So Netherlands Inc. cannot avoid taking up the
cudgels with concepts like Lean.”
“Lean is a toolbox of instruments. But if you
only regard it as such then it won’t work”,
cautions Brunenberg. “That would be a very
cold approach. I myself have been ‘touched’
by the Lean way of looking. If you adopt Lean
integrally, and you really are continuously on
the lookout for all the activities which add
nothing for the client (or the patient), and for
ensuring that you remove any redundancies
from the process, then people will no longer
regard it as ‘tooling’, but they will experience
it as a way of life.”
and book-work. In our factory, alongside
the theory you also experience the practice.
Seeing and experiencing do something
completely different for you than just reading.
You see that a certain process is not running
well, and you learn how you can improve
that process with the methods provided.
Then you actually see the impact of the
change. As Confucius has already put it:
“I hear and forget, I see and remember, I do
and understand.”
Up to 2014 the Nyenrode Lean Institute has
only offered tailor-made programs. From
January 2015, the Factory will also be launching
an open program for people from all different
kinds of organizations.
Lean IT partnerships
How can IT partners with service organizations
benefit from Lean partnering? The book
‘Lean IT Partnering’, published in spring
2014, answers this question through scientific
research and practical cases, and describes
the first multi-client study on Lean partnering
in IT services. It is the first publication from
the research branch of the Nyenrode Lean
Institute.
“Since the start of the Nyenrode Lean
Institute our main operations have been with
the founding partners. Many Achmea and
ABN AMRO staff have since taken part in our
Lean programs. But in recent years a huge
number of other companies have also started
working with the Lean ideas, or want to start
working with them. But many organizations
are struggling with them. When launching Lean
in an organization you often see that things
have not been set up properly. For example,
Lean is not given the right attention by top
management. Other Lean programs in the
world – whether they are yellow, green or
black belt – often still consist of lots of sheets
Nyenrode year overview 2014 65
66
STR ATEGY 2020
Becoming part of a global network of business schools
Engaging our students in doing business in
a complex and highly interconnected global
environment is ingrained in Nyenrode’s DNA.
It means that we prepare our students to
respond to challenges in the international
business environment. In close cooperation
with our institutional partners, we are able
to offer our students a unique educational
experience.
We proceeded in our efforts to increase the
internationalization of our beloved institute
on several levels. On an institutional level,
we now have a dedicated project team that is
closely involved with our program managers
in ensuring that a long-term partnership with
our institutional partners is strongly embedded
in our degree and other programs. Together
with our institutional friends in India, SouthAfrica, China, and the United States, we have
developed various global immersion programs
that cater to the needs of our students in the
BSc, MBA, and MSc programs. In addition, and
with the help of our fantastic international
recruiters, we have not only attracted more
foreign talent to our campus but we have
also increased the visibility of Nyenrode as
an educational institution in the rest of the
world. Lastly, as our interconnected world is
becoming increasingly global, we have securely
aligned both our core faculty and our students
with the international research community.
Our aim here is to produce meaningful
research, in addition to affording students
opportunities to conceive ideas and put them
into practice, armed with the latest research
knowledge.
We shall continue to develop the international
activities of our university with our
institutional partners in Asia, the United
States and South-Africa, and at the same time
explore additional opportunities with new
selected partners. Particularly high on the
agenda is the alignment between Nyenrode,
as an institution, and all international
stakeholders involved in this process of
cooperation, which means that we shall further
develop our relationship with our corporate
friends and the Nyenrode alumni. The road we
need to travel in order to achieve this may be a
long one, but we shall undoubtedly get there:
after all, “doing business in a complex and
highly interconnected global environment is
ingrained in our DNA”.
Nyenrode year overview 2014 67
68
NYENRODE AND
(BUSINESS) SOCIE T Y
Opening of the Academic Year
The new academic year 2014-2015 was opened
on September 8. This year, Herna Verhagen,
CEO of PostNL, was the keynote speaker at the
opening. In November 2014, Herna Verhagen
was chosen as most powerful woman of the
Netherlands by Opzij magazine.
Engaged marketer
Javier Arias, international marketer at
Nyenrode Business Universiteit and MBA
alumnus from our university, is included in the
Dutch top 10 of most engaged marketers on
LinkedIn.
25 Years business program FOM
Wednesday, November 5, 2015 saw the
celebration of the 25th anniversary of Nyenrode
Business Universiteit’s collaboration with the
Foundation for Fundamental Research on
Matter (FOM). FOM promotes fundamental
physics research in the Netherlands. During the
Business Orientation Week, Dutch and foreign
PhD students completing their doctorates take
a closer look at non-academic organizations.
The key question here: Once I have my
doctorate do I continue working in science or
do I work in business? The program for FOM
was held in November at Nyenrode for the
44th time.
Nyenrode year overview 2014 69
Nyenrode Newsroom
In September 2013, Nyenrode launched its own
Newsroom and is now publisher of its own news
and therefore less dependent on third parties
willing to broadcast news about Nyenrode.
In a comparison of several social newsrooms
which appeared in the April 2014 edition
of ‘Communicatie’ magazine, Nyenrode’s
Newsroom scored very positively. According to
the magazine for communications specialists,
the Newsroom emanates the fact that Nyenrode
is a university which is “up to date and likes to
provide journalists with useful input”. Overall
score for the Nyenrode Newsroom according to
‘Communicatie’ magazine: Good.
Healthcare Conference
Nyenrode acted as a partner in organizing the
spring conference of the NVZD (‘Vereniging
van bestuurders in de zorg’, the association
of medical administrators) and the VHMZ
(‘Vereniging van Hoger Management in
de gezondheidszorg’, the association
of healthcare higher management). This
conference was held on June 12 and 13,
2014, at Kasteel de Vanenburg in Putten.
The theme of the conference was “Managing
in 2020. Lessons from the past; the route
to the future”. Several Nyenrode faculty
members addressed the conference.
Margaret Wheatley
Organizational specialist and leading
consultant Margaret Wheatley was a guest at
Nyenrode in the week of March 24-28, 2014.
In a series of meetings for students, staff and
alumni, Wheatley discussed leadership in the
year 2014.
Royal Honor
Eric Niehe, co-founder and chairman of
Nyenrode’s Europe India Institute, received
in The Hague the royal honor of Companion
of the Order of Orange-Nassau. Niehe has
previously been Dutch ambassador in various
countries including Ireland, Hungary and India.
He has done a great deal for the Europe India
Institute and the ties that Nyenrode has with
India in general. Associate Dean of Nyenrode
Jo Vincken gave a speech in honor of this royal
distinction.
Meeting of Minds
The Other Network, the multicultural business
network which believes in the power of
diversity, joined Nyenrode on June 25, 2014
to organize the Meeting of Minds conference.
Participants had the opportunity to enjoy
direct discussions with established business
and political thinkers such as Herna Verhagen
(CEO Post NL) and Sybrand Buma (CDA
parliamentary party chairman).
70
YOUNG PROFESSIONALS
After the successful nomination of the
Young Professional of the Year 2014
whereby Nyenrode Business Universiteit
participated as a partner, ICA (Inter
Company Association) and Nyenrode have
decided to intensify their collaboration.
In the coming period, this collaboration
will also take the form of events that both
parties will be organizing together.
On April 25, Prof. Arie Buijs of Nyenrode’s
Center for Finance was made a Knight of the
Order of Orange-Nassau, in recognition of
his services to entrepreneurial education.
He received the royal honor in Utrecht.
5th Henk van Luijk Lecture
European Institute for Business Ethics (EIBE),
MVO Nederland and VNO-NCW. This year’s
lecture examined the issue of integrity from
both a theoretical, scientific perspective and a
practical perspective. Nyenrode lecturer Edgar
Karssing, former student of Henk van Luijk,
investigated – “standing on the shoulders of
Van Luijk” – what in his view the next step in
integrity could be. Simone Davina is General
Counsel Legal & Compliance and member of
the Executive Management Team at Siemens
Nederland. She talked about the rigorous
process of ‘self cleaning’ that her organization
has undergone during the last few years. The
Henk van Luijk Lecture was introduced in 2010
in memory of Professor Henk van Luijk, the
Nestor of Dutch business ethics.
May 22, 2014, saw the fifth edition of the Henk
van Luijk Lecture, an initiative of the Nyenrode
Nyenrode year overview 2014 71
EXCELLENT VWO PUPILS
On June 26, 2014, 15 pupils from the bilingual
(pre-university) VWO program at RSG Broklede
in Breukelen not only received their final
examination diplomas. They first came to
Nyenrode on the same day to receive their
certificates for the TVWO Master Assignment
Project. The pupils were given the choice of
working on their profile papers during the
final examination year under the supervision
of Nyenrode. They had to choose a more
academic approach for this, and focus on a
subject that was connected with stewardship/
strengthening stewardship. The supervisor
at Nyenrode was Rob Wetzels. In September
2014, a new group of pupils has started.
High-school students become chocolate entrepreneurs
On February 17, 2014, Nyenrode New
Business School held the ‘Rich Taste of
Entrepreneurship’ at Nyenrode for students
of several gymnasium (pre-university classical
education) schools in the Netherlands. The
theme for the day was entrepreneurship, and
the instructions were straightforward: create
a business concept for a company whose
principal product is fair-trade chocolate. The
students first took part in workshops to learn
what a business concept is and what elements
a concept should include. After being divided
72
into separate groups, the students then
enthusiastically set to work developing their
business concepts. An important element
was the company’s societal relevance. The
students were asked to give a 10-minute
pitch in which they needed to convince the
judges of their concept. The Fruity Chocolate
“company”, which created a concept for
healthy snacks, was deemed by the judges
to have the best plans. The idea was to dip
fresh fruit in chocolate and sell this product at
schools and in sports clubs cafeterias.
World Wonder
In 2013, Nyenrode was chosen as one of the Seven World Wonders of the Stichtse Vecht
municipality and included in an exhibition in the Vechtstreekmuseum that ended in the summer
of 2014. In the jury report for the nomination, Nyenrode was praised for its contribution to the
knowledge economy of the municipality and for the university’s attention for sustainability.
Bangladesh Trade & Investment Project
The Embassy of the Kingdom of the
Netherlands in Dhaka has partnered with
Nyenrode in order to stimulate economic
relations between the Netherlands and
Bangladesh. The main aim for Nyenrode is to
broker Dutch and Bangladeshi commercial
interests and to support responsible
business. After all, greater trade and
value chain development have a positive
effect on economic efficiency and thus
social development. As Ambassador to the
Netherlands in Bangladesh Gerben de Jong
underlines: “This fits seamlessly with the
Nyenrode motto ‘for business, by business’.
If you want to strengthen the private sector
in a country like Bangladesh, then consult the
private sector itself on how”.
The project at Nyenrode is conducted by
Désirée van Gorp and her team. The years
2013-2014 were eventful years for the
Bangladesh Trade & Investment project with
focus on agri-business, water, logistics and
ICT sectors.
The project started with the launch of the
Netherlands Bangladesh Business Platform
(www.nbbp.org), which provides access to
economic information and is an important
instrument to boost trade. Four sector studies
on agri-business, water, logistics, and ICT
were published and presented during sector
meetings at Nyenrode, which were aimed
at informing the Dutch business community
on the economic, political and social
developments in Bangladesh.
In the last two years Nyenrode in cooperation
with the Embassy organized three trade
missions to Dhaka and two trade missions
to the Netherlands to explore business
opportunities in the focus industries. Since
the start of the partnership in 2012, ten Dutch
companies have set up businesses or invested
in Bangladesh with direct support or advice
from Nyenrode and the Netherlands Embassy.
Nyenrode year overview 2014 73
IMC Weekend School at Nyenrode
IMC Weekend School organized its nationwide
alumni and partner day on September 8, 2014,
together with Nyenrode. Over 300 participants
met each other in Breukelen during a varied
program with the theme: Horizon. IMC
Weekend School provides supplementary
education for motivated young people from
ages ten to fourteen from socio-economic
disadvantaged neighborhoods. The students
were able to attend a number of different
workshops, such as astronomy by Professor
Vincent Icke, Law by Prem Radhakishun and
lawyer Jan Pas and also Music, Acting, and Job
Application training. Nyenrode organized the
Boxing, Rugby, Personal Branding and
Entrepreneurship workshops. Heleen van Hall,
Campus Dean, welcomed everyone and Willem
van Donge, Head of Career & Personal
Development, participated in the discussion
panel.
Nyenrode Europe India Institute
The Nyenrode Europe India Institute was
launched in 2008. The Nyenrode Europe India
Institute, through its three pillars – Education,
Research, and Public Opinion Leadership –
and committed support from leading Indian
and Dutch organizations, aims to connect
Nyenrode with India by embedding India
related activities in relevant educational
programs of the university. In order to
foster ties with India, the Nyenrode Europe
India Institute has formed partnership with
institutes and organizations of repute in India
and Europe. Nyenrode has partnerships with
Indian Institute of Management in Lucknow,
Indian Institute of Foreign Trade in New Delhi,
S. P. Jain Institute of Management & Research
in Mumbai and Tata Consultancy Services. The
collaborations include cooperation on program
74
level with regard to content, recruitment of
students and student exchanges. Nyenrode
also regularly organizes short programs in the
Netherlands for senior executives from various
Indian organizations.
Executive Members of the Board:
• Mr. Eric Niehe
• Mr. Rajiv Kumar
• Mr. Jacques van Exter
Non-Executive Members of the Board:
• Mr. Girish Ramachandran
• Mr. Johan van Hall
• Mr. Wim Hamers
• Mr. Ram Lakhina
• Prof. Dr. Leen Paape
• Prof. Dr. Bob de Wit
Strategy in East and West
The latest edition of the book “Strategy:
Content, Process, Context” by Bob de Wit,
Professor of Strategic Leadership, was
launched during a seminar at Nyenrode on
July 1st, 2014. It has now become the thirdbest-selling strategy book in the world, used
in more than 300 universities in 60 countries.
What is new is that in contrast to traditional
business literature centered mainly around
Western knowledge, Bob de Wit shows how
Eastern strategy concepts can also make a
significant contribution to strategic thinking
and decision-making. In his book De Wit
demonstrates that in order to understand
companies and to trade successfully, one
needs to transcend one’s own Western or
Eastern perspective. Only then can you see
your own strengths and weaknesses and
achieve synthesis: the fabled “best of both
worlds”.
NYENRODE EUROPE
CHINA INSTITUTE
The Nyenrode Europe China Institute
operates in the field of EU-China economic
and business relations. The focus is
on applied business research and on
sharing this knowledge with business
executives and policy makers. Activities
of the Nyenrode Europe China Institute
in the academic year 2013-2014 include
four editions of the China Structural
Development Monitor in collaboration with
pension and insurance administrator MN,
facilitating student trips to China as well as
company visits by Chinese organizations to
Nyenrode. In 2014, Chairman Haico Ebbers
was invited to become a visiting professor
at Renmin Business School in Beijing.
Nyenrode year overview 2014 75
NUFFIC NICHE 199 project
in Bangladesh
A number of serious accidents in the past
year in the ready made garment sector
have instigated an unprecedented increase
in the sense of urgency in the debate,
primarily concerning labor conditions. Real
and significant improvements will stand a
much better chance of being realized, when
employers are convinced about the relevance
and ‘business-case’ of Corporate Social
Responsibility (CSR) and genuinely believe
that social entrepreneurship, including the
provision of equal opportunities can be
combined with sustainable international
competitiveness.
The NUFFIC NICHE 199 project aims to
strengthen the BGMEA (Bangladesh Garment
Manufactures & Exporters Association)
University of Fashion and Technology (BUFT)
as an academic institute. Faculty members of
Nyenrode designed a BUFT Faculty Training
Program in order to build capacity in the
field of Corporate Social Responsibility and
academic skills among BUFT faculty members.
The program will be delivered partly in
Breukelen and partly in Dhaka. Furthermore,
Nyenrode will work on the development of
a CSR research agenda for BUFT. By working
on this project a contribution is made to the
sustainable development of the ready made
garment sector in Bangladesh because the
future leaders and professionals in this sector
already learn about CSR in their Bachelor’s and
Master’s programs.
76
view
with
layar
NYENRODE E-LIBRARY
As of September 22, 2014, Nyenrode Business Universiteit launched Nyenrode E-Library where
knowledge seekers around the world can download popular business related e-books for free.
The available books will introduce the reader to topics such as finance, Career Management,
Communication & Presentation, Management & Strategy, Office Programs & Software, Personal
Development, Marketing & Sales, Entrepreneurship, et cetera. The Nyenrode E-Library ensures
that knowledge can be shared with all aspiring professionals of any background, who have an
appetite for business knowledge. Access the unlimited download of these free e-books by simply
clicking the download button and filling in a download form. Any new book updates will be
periodically shared with those knowledge seekers as well.
WWW.NYENRODE.NL/ELIBRARY
RISK MANAGEMENT SEMINAR
In the years following the crisis, hardly any improvement was realized in the field of risk
management in the Netherlands. In some cases, risk management even deteriorated.
Nevertheless, many managers still believe that they have made progress. They have had the wool
pulled over their eyes, according to the authors of the Second National Risk Management Survey.
Their report ‘How much progress have we made since the crisis?’ was presented at Nyenrode,
during the Risk Management Seminar on October 29, 2014.
FUTURE OF ACCOUNTANCY
A different culture is required within the accountancy profession in order to restore the
confidence in the sector. This is the conclusion of a working group of young partners of
accountancy firms in a report about the sector for the Dutch House of Representatives that
was published on September 25, 2014. The public interest should be first and foremost,
trustworthiness and quality should be leading. In order to ensure this, the working group
proposes a wide-ranging package of measures. Nyenrode faculty members contributed to
the debate prior to the report, served as sparring partners for the working group and also
participated in the subsequent debate on the implementation of the proposed measures.
Nyenrode year overview 2014 77
Matthijs van der Wel, Executive MBA
The Executive MBA at Nyenrode was a life and career
changing event for me. Until then, I managed the
growth of our business unit using my gut feeling
only. Now, I am able to report the relevant facts
and figures. I feel more secure, have learned to
understand the challenges of the C-suite and how to
address these. Learning how to manage international
groups and embrace true diversity has provided me
with the right attitude to work in an international
environment. The entrepreneurship focus of the
program has proven to be of great
view
value when developing new business
with
layar
cases and strategic plans.
78
QUALIT Y MANAGEMENT
Deming cycle
Nyenrode’s quality management is
incorporated in all day-to-day activities of the
university. It is in accordance with the Deming
cycle. The Deming cycle refers to a four
steps management method used in business
for quality control. It advocates continuous
improvement of processes and products, also
known as Plan Do Check Act (PDCA) or Plan Do
Study Act (PDSA).
Basiskwalificatie Onderwijs
(BKO)
Teachers stand at the front line when it comes
to raising student achievement. Therefore,
the quality of our teaching, as well as academic
and professional development within the
faculty, is of the utmost importance to
Nyenrode Business Universiteit. On January
14, 2014, Nyenrode officially started with
the Basiskwalificatie Onderwijs (BKO).
The BKO is a qualification for teachers in
scientific education and it provides Nyenrode
faculty teaching staff with the opportunity
to reflect on their teaching and to develop
professionally. The aim of the University Board
is that the majority of the faculty will have
acquired their BKO qualification by January
2016.
Quality Handbook
The Quality Handbook is a tool for quality
control and quality improvement for the
degree programs. The handbook applies to
the whole Nyenrode community. It describes
the quality policies and goals of the university,
management practices and key processes and
it provides guidelines and best practices.
Exam Committees &
Assessment Committee
Exam Committees perform an important task
at Nyenrode Business Universiteit: they are
responsible by law for assuring the quality of
exams and final examinations. Their purpose
is to determine, in an independent and expert
way, that each student has satisfied the
requirements for the award of a degree set by
the program concerned.
Nyenrode Business Universiteit has a
Central Exam Committee
chair: Christine Anderton Beng (Hons) CELTA)
and three sub-committees:
1.Accountancy & Controlling Exam Committee
(chair: Prof. Dr. Lineke Sneller)
2.General Management Exam Committee
(chair: Prof. Dr. Bo van der Rhee)
3.Nyenrode New Business School Exam
Committee
(chair: Christine Anderton Beng (Hons) CELTA)
The Central Exam Committee comprises the
chairs of the sub-committees. The Exam
Committees submit an annual report on its
activities to the Dean.
In September 2013, the Assessment
Committee (AC) was established (chair:
Dr. Anne-Marie Kruis). The main task of the
is to specifically advise on quality procedures
and establish policy regarding assessments
conducted at Nyenrode (e.g. theses, written
and oral exams, case exams). The AC reports
to the Central Exam Committee.
Nyenrode year overview 2014 79
NYENRODE ALUMNI VCV
NYENRODE
GOVERNANCE
STRUCTURE
NYENRODE FUND
(STICHTING NYENRODE FONDS)
NIVRA-NYENRODE
FOUNDATION
(STICHTING NIVRA-NYENRODE)
STICHTING
JONGERENHUISVESTING
NYENRODE FOUNDATION
(STICHTING NYENRODE)
NYENRODE UNIVERSITY
(UNIVERSITEIT NYENRODE B.V.)
NYENRODE BBA B.V.
NYENRODE NEW BUSINESS
SCHOOL B.V.
80
NYENRODE SERVICES B.V.
ORGANIZ ATION
FACTS & FIGURES NYENRODE PERSONNEL
The facts and figures below about the Nyenrode staff and faculty date from
August 31, 2014:
NUMBER OF MEN / WOMEN
Male: 144 / Female: 201
NUMBER OF DUTCH NATIONALS / OTHER NATIONALITIES
Dutch nationals: 318 / Other nationalities: 27
NUMBER OF FULL-TIME / PART-TIME EMPLOYEES
Full-time: 151 / Part-time: 194
A BSENTEEISM
3.10% average absenteeism due to illness (percentage from 1/9/2013 to 1/9/2014)
Governance Structure
As of September 1 , 2013, the organization
structure of Nyenrode has been simplified.
Stichting Nyenrode (Nyenrode Foundation)
is the owner of the university, the castle and
the estate. The simplification of the structure
makes the organization more transparent,
and the relationships between the various
decision-making bodies clearer. The former
Management Board of Nyenrode Foundation
and Supervisory Board are now combined
in a single Foundation Board. The Articles
of Association have been renewed and the
tasks and responsibilities of the several
committees such as Executive, Real Estate,
Audit, Governance, Remuneration Committee
have been laid down in the so called By-Laws.
st
Nyenrode Alumni VCV, Nyenrode Fund and the
Works Council are all entitled to nominate one
member of the Foundation Board.
Until September 1st, 2013, Rector Magnificus
Miša Džoljić also acted as CEO, being the
sole member of the University Board. From
that moment on, the Rector Magnificus
has become Chairman of the newly formed
University Board that also consists of the Dean
(of Degree Programs & Executive Education &
Organizational Development) and the Financial
Director. As with the Foundation Board, the
tasks and responsibilities of the University
Board members as well as that of the General
Secretary have been laid down in the so called
By-Laws.
Nyenrode year overview 2014 81
FOUNDATION BOARD:
New Financial Director
Mr. Remmelt Vetkamp has been the new
Financial Director and member of the
University Board, effective from September
1, 2014. Before his appointment, Vetkamp
was a member of the University Board of Zuyd
University of Applied Sciences in Limburg
[Zuyd Hogeschool]. Remmelt Vetkamp
succeeds Joost Pieter de Smeth, who had
reached retirement age. De Smeth bid
farewell to Nyenrode in the Pfizer lecture hall
on Thursday August 28 and later received a
painting of him speeching in that hall as a
present.
Review of the job
classification system
The “Job Classification Review” project is
systematically describing and weighing all jobs
at Nyenrode, except faculty positions, and
linking them to new salary scales. Nyenrode
is assisted in these efforts by employers’
association AWVN. The “Job Classification
Review” project commenced at the start of the
2013-2014 academic year. A detailed objection
procedure consisting of several phases is in
place for employees who do not agree to their
new job classifications.
82
Jan Nooitgedagt (Chairman)
Hugo van der Goes
Malcolm Gillies
Petri Hofsté
Kees de Kluyver
Jan Bernard Nolst Trenité
Peter van Breda
Tjarda Molenaar
Geert-Jan Poorthuis
UNIVERSITY BOARD:
Miša Džoljić (Rector Magnificus and
Chairman)
Leen Paape (Dean)
Remmelt Vetkamp (Financial Director)
GENERAL SECRETARY
TO THE BOARDS:
Ronald Emons
General Statute
The Nyenrode General Statute (GS) was for the
last time formally approved in the Academic
Year 2011-2012. In fact, compared to the
earlier versions, only minor alterations were
adopted. That version of the GS was firmly
rooted in the history of the former Nyenrode
Business School and was almost completely
focused on the MSc in Management and
MBA programs, with students living on the
Nyenrode campus. The merger of the NIVRANyenrode programs into Nyenrode Business
Universiteit was hardly reflected in the GS,
neither were the subsequent changes in
governmental and organizational structure
or the quality assurance cycles. Therefore
a new GS, reflecting the actual situation of
Universiteit Nyenrode B.V., was needed
and the new version was adopted for the
academic year 2014-2015. The new GS is the
Constitution of Universiteit Nyenrode B.V. in
which all relevant personnel, organizational
parts and documents (OERs, Rules and
Regulations, Codes of Conduct, Procedures
and such) are defined. The new GS does not
describe procedures in detail (f.i. the Appeal
procedure), but refers to these as being an
appendix to the GS. The set up of the new GS
suits the current structure and organization
of Universiteit Nyenrode B.V. better. The GS
will be reviewed each year and, if necessary,
adapted.
Organizational levels and
job titles
Acting on the advice of the Governance Model
Project Group, the University Board has
decided to use a system of fewer echelons of
managers and to have their jobs titles in line
with their formal tasks.
These three echelons are:
1.The board of directors, i.e., the University
Board
2.The heads of the line and support
departments and the program directors
3.The officers of the line and support
departments who, in their managerial
capacity, report directly to the second
echelon
4.In some teams: supervisors who report to
the third echelon
Sponsorship policy
The University Board has drawn up rules
for sponsorship. Applicants from outside
Nyenrode must submit their sponsorship
applications in writing to the General
Secretary. Sponsorship is reserved exclusively
for one-off activities or projects that will
increase Nyenrode’s brand familiarity or
that reflect Nyenrode’s strategy. The risk
of undesired precedents is also one of the
criteria.
Inappropriate Conduct
and Behavior
Nyenrode has a new Regulation on
Inappropriate Conduct/Inappropriate Behavior.
This replaces the old Regulation on Sexual
Intimidation. The new regulation addresses
all forms of inappropriate conduct. The Works
Council has made a positive recommendation
in respect of the new regulation.
Confidential Advisers
In addition to Marianne Lammers, Nyenrode
now has three new confidential advisers:
Marjolijn Oussoren, Pieter-Jan Benes and
André Nijhof.
Nyenrode year overview 2014 83
WORKS COUNCIL
“The Works Council seeks to optimize
operations, working from the interests of the
workforce and the university. For example,
we have input on the strategic plan by
offering the University Board solicited and
unsolicited advice, and we have critically
examined the selected research fields
where Nyenrode wishes to distinguish itself.
Having issued a positive opinion, the Works
Council selected various spearheads from
the strategic plan that are currently being
defined in greater detail by thematic groups.
The themes are internationalization, the
changing digital learning environment, the
emergence of massive open online courses
(MOOCs), innovation and research. Internally
at Nyenrode, we also focus on process
optimization with a view to
maximizing client orientation.
Other issues include flexible
working possibilities and
developing and preserving a healthy worklife balance for employees. The Works
Council is composed in such a manner
that we can properly monitor, and where
necessary defend, all interests that concern
the workforce. For purposes of giving shape
to the strategic plan, we adopt the role of a
conscientious partner working in close liaison
with the board to safeguard the university’s
internal and external interests.”
Classes for Colleagues
Speakers over the past year
have been:
Several times a year since 2013, Nyenrode
has organized a “class for colleagues” by
Nyenrode faculty or staff for other Nyenrode
employees. The organizers ask the speaker
to give a short presentation about his or her
area of expertise, and particularly to identify
a set of practical tools that colleagues can
use immediately in their work. These sessions
make it possible to share the knowledge that is
available at Nyenrode and offer an opportunity
for community building.
84
Edward Groenland,
Chairman of the Works Council
Henry Robben – “Marketing strategy”
Judith Droste – “Brain & Learning,
Brain & Leadership”
Leen Paape – “Clean track ahead for
homo apertus”
Edgar Karssing – “Proud tales”
Anne-Marie Kruis – “In Control?”
Lidewey van der Sluis – “Being talent:
how does that work?”
Centre Directors
Auditing & Assurance
BARBARA MAJOOR
Financial Reporting & Tax
HENK LANGENDIJK
Corporate Governance
and Law
DANIËLLE MELIS
Information and
Management Accounting
Control Systems
LINEKE SNELLER
Leadership & Management
Development
ROB BLOMME
Entrepreneurship &
Stewardship
HENK KIEVIT
Marketing & Supply Chain
Management
KITTY KOELENMEIJER
Strategy
JEROEN VAN DER VELDEN /
ROB DE WIT
Finance
DENNIS VINK
Nyenrode year overview 2014 85
NYENRODE ORGANIZATIONAL CHART
01/09/2014
THE UNIVERSITY BOARD OF NYENRODE
DEAN
Leen Paape
RECTOR
MAGNIFICUS
Miša Džoljić
FINANCIAL
DIRECTOR
Remmelt Vetkamp
SUPPORT DEPARTMENTS
Rector Financial Director Dean
DEGREE
(Dean)
(Dean)
EEOD
FACULTY
RESEARCH
Assodate Dean
Degree Programs
Désirée van Gorp
Assodate Dean
Executive Programs
Jo Vincken
Head of Faculty
Jan Bots Roberto Flören
Director of Research
Roland Speklé
(Rector)
(Rector)
Secretarial Staff
University Board
General Secretary &
Legal Counsellor
Campus Dean
Human Resources
Corporate Marketing
& Communications
Academic Services
Center
Finance & Control
- Facility &
Information Services
86
COMMUNICATION FROM
THE UNIVERSITY BOARD
By Miša Džoljić
Over the past year and a half, we’ve been making great efforts to
optimize external communication with our stakeholders. We now
have the Year Overview once a year, and a newsletter reproduced
in magazines and via the Nyenrode app. In addition, our highly
popular Newsroom on the website includes rolling news on such
aspects as learning, research and our community. Of course,
internal communication likewise needs to keep in step, so we
have been trying to enhance our communication activities inside
Nyenrode as well. Every fortnight, as members of the University
Board, we take it in turns to write a blog on a topical issue that
holds our interest. These blogs are part of a wider palette of
communication tools and instances, which also include regular
meetings and consultations with center directors. They are also
the perfect complement to the Works Council reports that appear
on intranet. In like fashion, we are also aiming to take better
advantage of the options presented by the Nyenrode intranet.
Very many changes are afoot at Nyenrode and it is the Board’s
intention to be as transparent as possible about these. Whilst the
organization is flexible and resilient enough to deal with these
changes, it’s nevertheless vital that these are communicated
in a proper and timely fashion. In this way, Board decisions can
be made known via intranet. As the University Board, we aim to
keep our audience constantly abreast of all these activities. If we
believe that a particular aspect hasn’t been adequately covered,
we’ll highlight this in our blog. Since the blog has a more personal
touch to it, it’s possible to provide our own thoughts and views
when we write about a particular subject. And that, we feel,
makes it more interesting. We also try to solicit reactions, so
members of staff are able to add their own comments underneath
the blog. And, it goes without saying, staff can always meet
members of the University Board in person. After all, personal
contact is by far and away the best means of communication.
Nyenrode year overview 2014 87
BENCHMARKS AND
ACHIE VEMENTS
Nyenrode Business Universiteit is an EQUIS accredited
business university with an excellent reputation. It
is very well-known as a brand. Distinctive features
compared to other universities are the strong
focus on the students’ personal development and
on community building. Our students are on a
‘development journey’, where character, skills and
competencies are developed and trained and above
all shaped. Leaders and entrepreneurs that are
educated at Nyenrode should have the guts to make
decisions, in difficult times as well, respecting both
society and the environment as well as sustainable
business.
Nyenrode is subject to the Higher Education
and Research Act of 1993 in the Netherlands,
conforming to a Bachelor-Master System, as
well as to the European Credit Transfer System
(ECTS).
To strengthen our commitment to responsible
education, Nyenrode became a signatory
member of the United Nations Principles for
Responsible Management Education (PRME)
in 2011.
Our bachelor’s and master’s programs have
been accredited by the Dutch Ministry
of Education (through its national NVAO
accreditation program). The Accountancy
programs are also accredited by the Commissie
Eindtermen Accountantsopleiding (CEA) and
the Executive Master of Finance & Control
program is also accredited by the Vereniging
van Registercontrollers (VRC). Furthermore,
our MBAs and MSc in Management programs
have been accredited by the Association of
MBAs (AMBA).
NVAO accreditation results
On September 26, 2013, the new Master of
Science in Fiscal Law was accredited by NVAO.
The first edition of the program started in
2014.
In 2013, the Bachelor of Science in
Accountancy, the Master of Science in
Accountancy and the Master of Science in
Controlling received accreditation by the NVAO
for the next six years. Next accreditations for
these programs are to take place in 2019.
Nyenrode year overview 2014 89
On November 4th and 5th, 2013, fulltime
and parttime MSc in Management programs
were assessed by a professional panel of
NVAO. To meet NVAO standards, Nyenrode
proposed a plan with specific adjustments
for improvement concerning the academic
content of the program and the final outcomes
achieved. This plan was accepted by NVAO and
the parttime and fulltime MSc in Management
programs received a conditional accreditation
from the NVAO in 2014. A new, partially
accreditation will take place in 2016.
No. 1 in Open Programs
According to the Financial Times, Nyenrode
Business Universiteit is in 2014 once more the
best university in the Netherlands in the area
of Open Executive Programs. In the ranking
the Nyenrode Open Executive Education
programs score somewhat higher than the
previous year for participants achieving their
goals and learning new skills. The score in the
area of program planning, learning methods
and materials, as well as facilities, has also
improved a little compared with last year.
The Financial Times ranking is based on the
evaluations of participants in the programs.
Best Masters
Keuzegids Masters 2014 has once again
declared that five of the Master programs
at Nyenrode Business Universiteit are the
90
best in the Netherlands. In the Business
Administration category, both the full-time
and the part-time MSc in Management were
voted Best Master programs for the fifth
time while in the Accountancy & Controlling
category, the Nyenrode MSc in Controlling and
the MSc in Accountancy programs have been
awarded the title Best Masters program for
the third time in a row. The Executive Master
of Finance and Control is also the best in the
Netherlands.
Academic codes of conduct
Nyenrode adheres to current national
academic codes of conduct. In 2001, the
Dutch Royal Scientific Academy (Koninklijke
Nederlandse Akademie van Wetenschappen,
KNAW) and the Dutch Organization for
Scientific Research (Nederlandse Organisatie
voor Wetenschappelijk Onderzoek, NWO)
issued a notice on scientific integrity and
consequently established the National Entity
of Scientific Integrity (Landelijk Orgaan
Wetenschappelijke Integriteit, LOWI).
LOWI implemented the Code of Conduct
for Scientific Practice on January 1st, 2005,
intended for all universities in the Netherlands.
This code aims to address the societal
demands and academic requirements for
conducting scientific research. Its goal is to
enhance the awareness of what good scientific
research and teaching entails.
NYENRODE FOUNDATION
CONSOLIDATED INCOME
STATEMENT
The turnover of Nyenrode decreased this
year by € 0.8 million to € 50.6 million. This
decrease was caused primarily by difficult
market conditions concerning the accountancy
programs. The pre-master of the new Master
of Tax Law started in 2013 - 2014. At the
same time, turnover growth was realized by
our executive programs (Tax & Finance and
short open programs) and the BBA program
at Nyenrode New Business School (NNBS) in
Amsterdam.
Nyenrode has had several incidental costs
this year which have negatively influenced
the operational result. This pertains to the
costs relating to the relocation of NNBS, and
the departure of part of the team of directors
of this school. There was also a wage tax
inspection by the tax authorities, relating to
the hiring of lecturers, which resulted in an
assessment. These costs have been included
under staffing costs and accommodation
costs.
Nyenrode invested € 2.8 million in the past
year, primarily in infrastructure of buildings
and inventory, as well as in the development of
ICT. Investments in previous years amounted
to € 2.6 million (2012/13) and € 1.8 million
(2011/12), respectively.
The equity capital has decreased from € 12.7
million to € 11.4 million, with a solvency of 24%.
The expectation for 2014/15 is that executive
education programs will continue to grow and
the number of new students on accountancy
programs will increase again, so that the
downward trend turns upwards. For 2014 –
2015, particular efforts will be made to reduce
costs, in which context the relatively fixed cost
structure is a limiting factor.
Anja Teeuwen - van Koningsbruggen
parttime MSc in Management,
Director Aircraft Servicing KLM
After years of working as a general manager in the
business sector, the parttime MSc in Management gives
me even more inspiration and energy to examine my
work and myself critically every day in a constructive manner and to ask myself how I could have done
something differently and better. The academic basis of the study program provides more depth and
the theory is also highly relevant and can be applied directly. And maybe just as imview
portant: I am getting to know many interesting young people. This enlarges my netwith
layar
work outside of my company and also keeps me on my toes in many ways as a person.
Nyenrode year overview 2014 91
92
CONSOLIDATED INCOME STATEMENT
2013/14
2012/13
2011/12
revenue
50,578
51,426
47,763
expenses
wages and salaries
hires and other personnel expenses
housing expenses
other expenses
21,983
12,407
3,680
11,014
21,400
13,001
2,967
10,802
20,023
12,869
2,742
8,271
total expenses
49,083
48,170
43,905
2,444
2,264
2,090
operating result
-948
991
1,768
financial income and expenses
corporation tax
-362
0
-239
-29
444
0
-1,311
723
2,212
(AMOUNTS X € 1,000)
depreciation
net result
CONSOLIDATED BALANCE SHEET ON AUGUST 31, 2014
(AMOUNTS X € 1,000, AFTER APPROPRIATION OF THE RESULT)
property plant and equipment
financial fixed assets
current assets
securities
cash and cash equivalents
22,240
414
8,785
1,524
14,349
21,884
394
6,270
1,866
14,948
21,526
423
7,200
2,065
15,327
total assets
47,312
45,362
46,541
group equity
provisions
long-term loans
current liabilities
11,403
719
11,796
23,394
12,926
803
10,976
20,657
12,203
1,141
11,046
22,151
total equity and liabilities
47,312
45,362
46,541
24%
28%
26%
solvency
Nyenrode year overview 2014 93
INVESTMENTS AND
RESTRUC TURING PROJEC TS
Closing remarks by Jan Nooitgedagt
I was appointed Chair of the Foundation’s new board on September 1st, 2013. Until the
summer of 2013, Nyenrode had three levels of management: the Supervisory Board,
the Board of the Foundation and the University’s management. Since then, we have
simplified Nyenrode’s management structure quite considerably, reducing what were
formerly three layers to two: one for supervision and one for executive management.
At the same time, the structure of the
university’s management also underwent a
drastic change. Until the summer of 2013,
the Rector Magnificus was also the CEO.
We have changed that and the Rector is now
a member of the University Board on which
the Dean and the Financial Director also have
a seat. Rector Magnificus Miša Džoljić is the
Chair of the University Board.
These changes have led to more transparency
in the division of responsibilities between the
University Board and the Foundation Board,
something we, as an institute that preaches
“good governance”, find extremely important.
Last year, Nyenrode as a whole, achieved a
negative result, partly due to the ongoing
difficulties of the market for a number of
courses. We will do everything in our power
to change our financial situation for the
better this academic year. Nonetheless,
94
we are forced to observe that to a large extent,
the disappointing results were caused by two
things: investments and also restructuring
projects. And that means that many things
are faring well too. The estate has not looked
as beautiful as this in years. Recently, we have
invested heavily in buildings – remember
the renovation of the lecture halls in the
De Rooij-building, the renovation of the
Plesman Pavilion, the rebuilding work on
the roof and the entrance to the castle, the
conversion of the Building 3 Fontyne into
a venue for events, the creation of new
spot-on locations for the LEArN Factory and
60 Acres and the renovation of our student
accommodation. The Nyenrode New Business
School has moved to entirely new premises in
the very heart of Amsterdam. It’s an impressive
list. At the same time, we have to keep
tweaking our plans: we must make more use of
our buildings to increase the revenue so that
our financial results will improve from now on.
“The estate has not
looked as beautiful
as this in years.”
As we make our way out of the financial
doldrums, we shall need to apply plenty
of Nyenrode entrepreneurship. Hopefully,
we can work together with our alumni on
many projects, as they not only provide a
tight-knit network but also creativeness and
enterprise. Finally, I would like to thank our
former Financial Director, Joost Pieter de
Smeth. Joost Pieter retired in the summer of
2014. And I would like to wish his successor,
Remmelt Vetkamp, the best of luck in making
our wonderful institute even better and more
beautiful. I have not forgotten the staff of the
university and would like to thank them for
their dedication in the past year.
Nyenrode year overview 2014 95
96
www.efma.org
impact
factor:
1.557
2015 ANNUAL MEE TING
JUNE 24-27, 2015
NYENRODE BUSINESS UNIVERSITEIT, NETHERL ANDS
Nyenrode Business Universiteit
Straatweg 25, 3621 BG Breukelen
P.O.Box 130, 3620 AC Breukelen
The Netherlands
+ 31 (0)346 291 291
info@nyenrode.nl
www.nyenrode.nl
WWW.NYENRODE.NL
NYENRODE. A REWARD FOR LIFE