DIGITAL DELIVERY

DIGITAL DELIVERY
http://ftp.coxtarget.com/diskads
Version for:
Digitally Supplied Art and Ads
The following guidelines pertain to digitally supplied ads and artwork.
ART: Artwork elements that will be used within an ad layout
processed by Valpak® Graphics.
Digitally supplied ADS: Preassembled and completed ads submitted to Valpak ® for
Digitally supplied
printing.
Please call our Valpak® Digital Delivery Assistance Help line at
1-800-662-6378
Leave a message and we will return your call promptly.
You can also email us at
diskads@valpak.com
DigitalDeliveryAd&ArtGuide 04/2010
Digitally Supplied ART:
Raster/bitmap files must be saved as color mode CMYK or Grayscale.
Supported raster/bitmap file formats:
EPS (compression/quality = JPEG Maximum)
JPEG (compression/quality = Maximum)
PSD, or TIFF (layered files are acceptable)
Vector files must be saved as color mode CMYK.
Supported vector file formats:
EPS or AI - If using Adobe Illustrator CS2 or CS3 save files with Illustrator CS compatibility.
IMPORTANT:
Effective resolution is 600 dpi minimum for raster/bitmap images containing text.
300 dpi is acceptable if no text is present.
• Do not save images as RGB.
• Do not save images with embedded color profiles.
When submitting line-art it is required that all text be outlined.
Filenames should be limited to 30 characters in length using only alpha and numeric characters,
dashes, periods and underscores.
Important - Images:
Images that do not follow Valpak® submission guidelines will be handled as follows:
Valpak® will not issue franchise calls for artwork that does not follow Valpak® submission
guidelines. Valpak® will attempt to convert any RGB or spot colors to CMYK or Grayscale
whenever possible but cannot guarantee quality or color accuracy. Valpak® may attempt to improve
poor quality artwork for printing purposes. In this process an image may be altered slightly from its
original state to improve the final printed image. It is the responsibility of the franchise to submit
artwork following Valpak® submission guidelines. Artwork not submitted following Valpak®
submission guidelines will not be eligible for credit.
Map Guidelines
Road maps that have been downloaded from a web browser, such as MapQuest®,
Google Maps®, and Yahoo! Maps® are not acceptable due to copyright
infringements. Valpak® recommends that maps be created using a vector drawing
application such as Adobe Illustrator®. Maps should follow the same criteria
as vector clipart. If a map is supplied in a raster format, then it must contain a
minimum effective resolution of 600 dpi. Valpak® recommends that you create
simple maps with few roads and intersections.
Valpak® will attempt to rebuild any map that does not follow the above submission
guidelines—and your franchise will be assessed a nominal Map Charge.
DigitalDeliveryAd&ArtGuide 04/2010
Submission Guidelines (Continued)
Digitally Supplied ADS:
Completed ads must be submitted as a press optimized Adobe PDF file with fonts embedded. Filenames should
be limited to 30 characters in length using only alpha and numeric characters, dashes, periods and underscores.
Valpak® requires you create your PDF using the standard setting: PDF/X-1a:2001
Valpak® recommends you create your PDF through Acrobat Distiller.
Creating your PDF using any other applications may cause your ad to print incorrectly.
Adobe Acrobat Distiller 7.0, or later: PDF/X-1a:2001
Distiller Settings
1
2
3
4
5
Please call our Valpak® Digital Delivery Assistance Help Line at 1-800-662-6378 if more information is needed.
DigitalDeliveryAd&ArtGuide 04/2010
Important Submission Policies
Important - colors:
Valpak® will attempt to convert any RGB or spot colors to CMYK or Grayscale whenever possible but
cannot guarantee quality or color accuracy. These conversions will be done automatically. Do not embed
color profiles into any files submitted as it may cause your file not to print properly or at all. It is the
responsibility of the franchise to submit artwork following Valpak® submission guidelines. Artwork not
submitted following Valpak® submission guidelines will not be eligible for credit.
Important - fonts:
When selecting fonts, it is recommended that only Type 1/PostScript/open type face fonts are used. Use
of any other font type (i.e. Multiple Master, True Type, Composite, etc.) may cause your ad to print
incorrectly or not at all. It is the responsibility of the franchise to submit artwork following Valpak®
submission guidelines. Artwork not submitted following Valpak® submission guidelines will not be eligible
for credit.
Important - Digital ad uploads:
If a new digital file is submitted for a referenced ad, or at proof stage and no changes are requested, Valpak
will use both sides of the new uploaded file will be used. Replacing your referenced ad, or proof ad.
When a new digital file is submitted for a referenced ad, or at proof stage, with a change request, Valpak
will only use the new digital file that changes are requested for. (i.e. if a change is requested for sd1 only,
and the new file submitted contains a PDF/Graphics for both sides, only the new side one file will be used.
If your intention is for both sides of a new digital file is to be used when requesting changes to only one
side of an ad, an instruction must be included to use both sides of the new file upload.
DigitalDeliveryAd&ArtGuide 04/2010
Products & Color Usage
Premium Color® (CP40, CP44)
These ads must be built using CMYK process colors only and can be 4/0 (cmyk/0), or 4/4 (cmyk/
cmyk). Images should be saved as grayscale or CMYK. Line-art should be created using CMYK
process colors.
Premium Color® (CP20)
Use the Premium Color® (CP20) examples found in the Premium Color® (CP20) Guide on how to
use the dual color combinations and the color breakdown specifications for each of the CP20 colors.
Images should be saved as grayscale. If your images or line art must be printed in the Premium
Color® (CP20) highlight color, then make sure to build a CMYK document according to the proper
color breakdown listed in the Premium Color® (CP20) examples.
Important: Do Not Use Spot Colors or Spot Color Channels!
Important: Valpak® Graphics will not color separate a grayscale or color halftone used within a
Premium Color® (CP20) product.
Keep in mind, because computer screens display colors differently than printed colors, the colors you see
in the Two Color examples may not match the printed version exactly.
Refer the document called Premium Color® (CP20) Guide for a visual representation of the various
CP20 color combinations.
DigitalDeliveryAd&ArtGuide 04/2010
Preparing Art for Submission
Be sure to include all art/image files Valpak® will need to use when building your ad. The Valpak® franchise
you are working with should submit your upload file name along with a Layout Order form indicating that
there is digitally supplied art and/or ad.
When submitting line-art it is required that all text be outlined. Text that is not outlined will be replaced with a
similar font licensed by Valpak® in order to avoid font licensing issues.
It is the responsibility of the franchise to submit artwork following Valpak® submission guidelines.
Artwork not submitted following Valpak® submission guidelines will not be eligible for credit.
Accepted Delivery Method
Valpak® Internet Upload Site MDC
Data Management For Ads
All digitally delivered Valpak ads are stored on our graphics database for one year. This allows you to reference
your previously submitted ads for future mailings as a repeat with expiration date change only. Any other
changes requested may result in a new file request.
DigitalDeliveryAd&ArtGuide 04/2010
Using The Valpak Internet Upload Site
1) Using your Internet browser log onto:
http://ftp.coxtarget.com/diskads
This will bring you to the Valpak® Internet Upload
Site. Click on the Click here to upload your file
link to begin digital delivery of your files.
2) From the “Valpak® File Upload” screen click the
Browse button. This will allow you to select the
file that you wish to upload.
After selecting your file, its name will display in
the “File To Upload” box. Please make sure the
name is unique and contains only alphanumeric
characters (A-Z and 0-9). Dashes (-), periods (.),
and underscores (_) can be used as well. If any
other non-alphanumeric characters are used (i.e. *,
/, ?, etc.) your file will not transfer. The filename
used must be provided to the Valpak® franchise you
are working with so they can communicate it to us.
Valpak® File Upload
Copyright ©2000-2002 Valpak Direct Marketing Systems, Inc. All Rights Reserved. Trademark/Copyright Notification
Click the Upload the File button to transfer your file.
3) Transfer times may vary depending on your Internet
connection. Once the file transfer is complete, a
“File Transfer Successful” screen should appear.
You must provide a print out of this screen with
the Layout Order Form. If you have additional
files to upload, click Upload Another File and
repeat the steps on this page.
File Transfer Successful
Remote File Name: 123456.7890.pdf
File Name: 123456.7890.pdf
File Size:
440052 Bytes
Local Time: Tue May 13 14:08:29 2003
Upload Another File?
Main Upload Page
DigitalDeliveryAd&ArtGuide 04/2010
Submission Size Guidelines for Standard Ads
The following size guidelines pertain to digitally supplied ads. Digitally supplied ads refers to
predesigned ads submitted electronically to Valpak® for printing.
Coupons
Live Area*Bleed
1 Panel : Premium Color®: CP20, CP40 & CP44
3" x 7.9"
N/A
3" x 7.9"
N/A
Actual Size 3.5" x 8.25"
1 Panel : Premium Color®: CP40-C & CP44-C
Actual Size 3.5" x 8.25"
casual dining
sPec-4073.4c
*Live Area
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Pc side 1
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With coupon only
expires 00/00/00
sPec-4073.4c
*Make sure all content (artwork & text) that is needed
appears within the live area as shown.
Live Area: This is the maximum size of your page content.
(Coupon: 3" x 7.9")
See below for the various Live Area dimensions related to flyers.
Flyers
Live AreaBleed
2 Panel : Premium Color®: 2FP40 & 2FP44
7.9" x 6.5"
N/A
7.9" x 10"
N/A
7.9" x 10"
8.752" x 10.75"
7.9" x 10"
N/A
Actual Size 8.25" x 7"
3 Panel :
Premium Color®: 3FP40, 3FP44
Actual Size 8.25" x 10.5"
3 Panel :
Premium Color®: 3FB40, 3FB44
Actual Size 8.25" x 10.5"
3 Panel : Premium Color®: 3FP40-C & 3FP44-C
Actual Size 8.25" x 10.5"
If you would like to have InDesign CS templates for creating ads, click on one of the link below.
InDesign Templates
DigitalDeliveryAd&ArtGuide 04/2010