Tqveni qseli 14 wlisaa
Transcription
Tqveni qseli 14 wlisaa
ufaso marti, 2011, N3 (69) Tqveni qseli 14 wlisaa siaxleebiT savse kidev erTma welma Caiara. jeoseli 14 wlisaa. es ki niSnavs rom teqnologiebis da novaciebis samyaroSi Tqven, Tqven qselTan erTad kidev erTi, mniSvnelovani nabiji gadadgiT. yvelaferi ki 1997 wels daiwyo. am wels jeoseli saqarTveloSi pirveli GSM operatori gaxda. man pirvelma SesTavaza momxmareblebs SMS-servisi, xmovani fosta, roumingi da sxva mravali servisi. es tendencia male tradiciad iqca; jeoseli, rogorc umsxvilesi finurSveduri holdingis Teliasoneras wevri kompania msoflioSi danergili mobiluri komunikaciis siaxleebs pirveli awvdis Tavis abonentebs. pirvelad maTTvis akeTebs yvelaze saintereso aqciebs; pirvelebi jeoselis abonentebi xdebian Cveni qveynisTvis umniSvnelovanesi proeqtebis Tanamonawleni. jeoseli saqarTvelos sakomunikacio bazris absoluturi lideri 2009 wels gaxda. 2011 wlidan ki, mobiluri nomrebis portabelobis sistemis danergvis Sedegad, kompaniis sabazro wili da lideroba mniSvnelovnad ga moikveTa. yoveldRiurad jeoselis servisebiT sargeblobis survils Zalian bevri abonenti gamoTqvams. jeoselis didi ojaxis wevrTa raodenoba yovelwlierad izrdeba. gazafxulis dawyebisTanave Tqveni qseli dabadebis dRes zeimobs da yvelas gepatiJebaT komunikaciis did saxlSi. korporaciuli momsaxurebis ofisi jeoselma dabadebis dRe axali korporaciuli momsaxurebis ofisis gaxsniT aRniSna. axali ofisi 15 marts TbilisSi, cincaZis 39-Si (saburTalos raioni) kompaniis generalurma direqtorma, osman Turanma da jeoselis korporaciulma momxmareblebma erTad gaxsnes. aRsaniSnavia, rom korporaciu li momsaxurebis ofisis arseboba saqarTvelos komunikaciis sferoSi uprecedento faqtia, romelsac dRemde analogi ar hqonda. axali ofisis mizania korporaciuli klientebis momsaxureba kidev ufro efeqturi da komfortuli gaxados. am etapze jeoselis qselSi portirebis Zalian didi moTxovnis gamo am ofiss gansakuTrebuli datvirTvac aqvs. jeoseli, yoveli axali ofisis gaxsnisas am sferoSi arsebul saerTaSoriso standartebs iTvaliswinebs. Sesabamisad korporaciuli momsaxurebis axal ofisSi Zalian efeqturad aris realizebuli brendis safirmo stili, rac kompaniis imijsa da saqmianobis specifikas da individualobas kidev ufro metad warmoaCens. marti, 2011, N3 (69) 10 yvelaze iRbliani abonenti *011# OK _ am nomerze jeoselis milionobiT abonentma gaiara registracia, iRbliani ki mxolod is 10 abonenti aRmoCnda, romlis bileTi 15 marts `rusTavi 2~-is pirdapir eTerSi gaTamaSda. saeTero drois 35 wuTi sakmarisi aRmoCnda imisTvis, rom 10 adamianis cxovreba radikalurad Secvliliyo. 10 axali `hiundai sonata~ jeoselma Tavis dabadebis dReze gaaTamaSa. studia, romelSic jeoselis gaTamaSeba Catarda, galaqtikas hgavda, Tavisi drois meqanizmiT kedelze, ucnauri ganaTebiT da uamravi varskvlaviT, jeoselis 10 abonenti ki yvelaze bednieri adamiani aRmoCnda am galaqtikaSi. arasodes araferi momigia. ar vici, ra reaqcia meqneboda, im aT iRblian adamians Soris rom vyofiliyavi, romlebmac 15 marts `hiundai sonata~ moiges. 13 bileTi mqonda. es ricxvi kargad maqvs dacdili da balanss ganzrax ar vavsebdi, magram kidev erTxel davrwmundi, rom iRbali araviTar kanonzomierebas ar eqvemdebareba. jeoselis gaTamaSebaSi arc ricxvebis gamocnoba iyo saWiro da arc bevri fulis daxarjva. mxolod erTxel unda agekrifa *011#OK da Semdeg yovel daricxul 5 larze avtomaturad iRebdi erT bileTs. mogebulebs Soris or abonents hqonda mxolod erTi bileTi. ase rom, maTTan erTad mec kidev erTxel virwmune saswaulebis. 10 `hiundai sonata~ ukve dadis saqarTvelos quCebSi. Tu jer kidev ar xarT jeoselis abonenti, gadmoerTeT Cvens qselSi da daelodeT uamrav saCuqars da siurprizs jeoselisgan. tariel ivaniaZe vanis raionidan, 16 wlis: erTi bileTi mqonda da arc mifiqria, rom movigebdi. RvTis wya- lobiT, gamimarTla. dutas darekvidan ramdenime wuTSi Cvens ezoSi uamravi adamiani Seikriba. Cemi Zveli `volgis~ gasaRebi aviRe da visrole _ vinc daiWers, imisi iyos-meTqi. jeoselis gaTamaSebiT orma adamianma movigeT avto- rom veRar vpasuxobdi dutas. erTaderTi, risi Tqmac movaxerxe, Cemi saxeli iyo. sul sami bileTi mqonda. arasdros araferi momigia. amitom jer kidev ar movsulvar azrze. samsaxurma moawyo lataria. manqana movige. marti CemTvis iRbliani Tvea. Zalian bednieri var. vurCev yvelas, vinc jer kidev ar aris jeoselis abonenti, gaerTiandes jeoselis samyaroSi. maria afanaseva moskovidan, 18 wlis: moskovidan var, Savi zRvis universitetSi vswavlob. wina dReebSi vi- rusudan SveliZe Tbilisidan, 17 wlis: wels vabareb universitetSi da vmecadineobdi, amitom ver vuyurebdi televizors. 5 bileTi mqonda. mogebaze arc mifiqria, ubralod, angariSs rom vavsebdi, dagrovda bileTebi. rodesac oTaxidan gamovedi, davinaxe, rom viRa- mobili: me _ `hiundai sonata~, xolo Cemma mezobelma _ `volga~. akaki sabaSvili yvarlidan, 27 wlis: axali Camosuli var evropidan. adrec jeoselis abonenti viyavi da axlac amave qselSi CaverTe. 3 bileTi mqonda, Tumca, darwmunebuli viyavi, rom movigebdi, radgan jeoseli mwya- Racebi mirekavdnen da mexumrebodnen. amitom ar davijere, dutam rom dareka. SokSi var. marTvis mowmoba jer ar maqvs. axla vapireb aRebas. vefxvia qoroRliSvili wavkisi dan, 25 wlis: namdvilad ar velodi, amden bileTSi Cemi nomeri Tu amovidoda. ise vyvirodi, xma davkarge... 16 bileTi lobs. 9 manqana rom gaTamaSda, imedi gadamewura, magram kidev erTxel davrwmundi, rom jeoseli iRbliani qselia CemTvis. 5 wlis win, dutas gaTamaSebaSi, televizori movige. maSinac ori nomeri iyo darCenili _ 4 da 7. me 7 nomeri avirCie da 4 nomerSi aRmoCnda avtomobili. axla vapireb iRblian borbalSic vcado bedi. didi madloba jeosels. me mudam misi erTguli abonenti viqnebi. avTandil varSaniZe baTumidan, 26 wlis: me `hiundai sonata~ myavs, Zveli modeli. gaTamaSeba daiwyo Tu ara, pirveli Cemi nomeri amovida. Cemi megobris nomeric CemsaviT 200-ze iwyeba. mqonda. cxovrebaSi araferi momigia. ojaxSi yvela jeoselis abonenti varT. didi madloba jeosels _ man sul ramdenime wuTSi gamabedniera. cam moigo. ukan gasvlas vapirebdi. am dros dutam amoiRo bileTi da Tqva, ra magari nomeriao. wina ricxvebi daemTxva da gavCerdi. ver gadmovcem im reaqcias, rac im wuTebSi mqonda. CemTvis es pirveli manqanaa. jeoselTan da dutasTan garkveulwilad dakavSirebuli var. `vabankSi~ 4 nomeri viyavi, xolo Cemi saqmro jeostareli dito qisiSvilia. Tengiz gordiaSvili Tbi lisidan, 58 wlis: socialuri momsaxurebis saagentoSi vmuSaob. Cemma TanamSromlebma miTxres, aqamde kidev ar gvjeroda gaTamaSebebis, axla davrwmundiT, rom nebismier adamians SeuZlia moigos av- natalia gurgenaSvili Tbilisi dan, 28 wlis: yvelani saxlSi viyavi da erTad vuyurebdiT gaTamaSebas. 11 bileTi mqonda, Tumca ar megona, rom movigebdi. zustad erTi wlis win, martSi, tomobilio. 14 bileTi mqonda. daRlili viyavi da CameZina. roca gameRviZa, 3 manqana ukve gaTamaSebuli iyo. dutam rom dareka, ZilburanSi viyavi. didi madloba jeosels, aseTi saCuqriT rom gamaxara. vinatre, netav me viyo an Cemi megobarimeTqi da daireka kidec. ise avReldi, dasasruli me-4 gverdze 2 marti, 2011, N3 (69) jeoselis socialuri proeqti SesaZleblobebi SeuzRudavia naTia gogolaSvili usityvod naTqvami sanam am gzavnilis mTavar Temas Sevexebode, minda oriode sityviT erT mniSvnelovan da saTuT Temas Sevexo.. sul ramdenime wlis win didi sabWoeTi Tamamad gaiZaxoda, rom mas invalidebi ar hyavda. misi dangrevis Semdeg ki aRmoCnda, rom, rogorc yvela sxva sistemas, masac bevri hyavda da Tanac datyvevebulic. gavida dro. sazogadoebam isini ki dainaxa, magram `daadgina~, rom invalidobas sqesi ar gaaCnda. ver vityvi, rom ana goguaZe pirvelia am saqmeSi. adrec bevri mcdeloba iyo imisa, rom am moZraobaSi qaluri da mamakacuri sakiTxebi erTmaneTisgan gaemijnaT, magram, rogorc aRmoCnda, yvelafris kargad warmoCenas mxolod keTili neba ver gansazRvravs. rodesac proeqt `me anias~ SesaZlo gagrZelebis varianti movismine, romlis mixedviTac avtors Tavisi saTqmelis kidev ufro gasamZafreblad amjerad etlSi Zlieri sqesis warmomadgenlebi unda Caesva, guli damwyda. ratomRac megona, rom im qalur elementebs, romlebic am proeqtis Sedegad SeiZina SezRuduli SesaZleblobebis mqone pirTa moZraobam, raRac mainc daakldeboda. 2009 wlis 3 dekembers ganaxlebuli sakoncerto darbazi axla ukve im adamanebsac epatiJeboda, romelTaTvisac kari ki Riaa, magram xSir SemTxvevaSi am karamde misasvleli gza ar arsebobs. darbazSi asasvleli kibis gverdiT dagebuli pandusebis daniSnulebisa da misi mniSvnelobis ufro naTlad gacnobierebisTvis gamofenis avtorma damTvalierebeli `aiZula~ mSveniereba daenaxa iq, sadac mas naklebad eloda. TiToeuli foto iyo surviliT, grZnobiT da emociiT savse gzavnili sazogadoebisTvis, gzavnili, gaxdi Cemi-ani 3 romelic kidev erTxel adasturebda, rom mSveniereba da silamaze naklebad hguobs zRudeebs. ubralod, zogjer misi gamoxatvis saSualebebi xelovnurad izRudeba. imisTvis, rom uneburad ar gavxdeT am xelovnuri barierebis Semqmnelebi, ana goguaZe gamosavals gvTavazobs: `gaxdi Cemiani~. swored ase hqvia axalgazrda xelovanis axal proeqts, romlic man jeoselis, `nanukas Sousa~ da Tbilisis meriis xelSewyobiT ganaxorciela. pirveli `anasianebi~ ki yvelasTvis cnobili adamianebi gaxdnen. Tu dRes is fotoebi, romlebic maT SezRuduli SesaZleblobebis mqone bavSvebTan erTad gadaiRes, mxolod problemis warmoCenas emsaxureba, xval aucileblad waadgeba Tavad im sazogadoebas, romelmac gadawyvita srulyofili gaxdes. manamde ki fotoebi popularul SouSi gamoifina da gadacemis Temac SezRuduli SesaZ leblobebi iyo. mas Semdeg, rac proeqtSi monawile adamia nebma sazogadoebas gaacnes TavianTi damokidebuleba am sakiTxisadmi, jeri midga im kompaniebsa Tu saxelmwifo dawesebulebebze, romlebic TavianTi saqmianobiT cdiloben fizikuri Tu fsiqologiuri barierebis daZlevas. am sakiTxze jeosels sakmaod bevri ram aqvs mosayoli. rac mTavaria, kompaniam naTlad gaacnobiera, rom adamianis SesaZleblobebi SeuzRudavia, rom am SesaZleblobebis gamosavlenad ubralod saTanado pirobebia saWiro. am pirobebis Seqmna ki Tavisufali gadaadgilebis saSualebis SeqmniT unda daiwyos. amitom kompaniaSi xan proeqt `me - aniasa~ da `gaxdi Cemianis~ xelSewyobaze zrunaven, xan axlad Seqmnil ofiss ukeTeben panduss. Tavis mxriv, qalaqis meria sazogadoebas hpirdeba, rom municipalitetebsa da sazogadoebis TavSeyris adgilebSi gazafxulidanve daiwyebs pandusebis dagebas. `msgavsi proeqtebis Seqmna iman ganapiroba, rom CvenSi arc erT saxelmwifo da kerZo dawesebulebas ara aqvs pandusebi. amitom Cveni mizania mudmivad SevaxsenoT es problemebi im adamianebs, romelTac maTi mogvareba SeuZliaT.~ es ana goguaZis sityvebia. amas axalgazrda qalbatoni usityvod, Tavisi xelovnebiT ambobs. `zogierTisTvis fotografia mxolod aRbeWdili kadri an SeCerebuli wami- mogonebaa... CemTvis ki istoriaa Tavisi warsuliT, awmyoTi da momavliT. Cemi yvela foto ase iqmneba. yvela kadri Cemi cxovrebis esa Tu is periodia. TiToeuli fotoTi me vyvebi ambavs... es ambavi ki yvelasia. marti, 2011, N3 (69) 10 yvelaze iRbliani abonenti dasawyisi me-2 gverdze Jana wurwumia Cxorowyudan, 32 wlis: amJamad TbilisSi vcxovrob Cems SvilebTan erTad. arc erT gaTamaSe- SemeSinda, rame ar damarTnodaT. Cemi Svilebis dabadebis Semdeg aseTi bednieri wuTebi ar mqonia. didi madloba dutas da jeosels. konstantine dmitrievi Tbili sidan, 30 wlis: arc erT gaTamaSebaSi monawileoba ar mimiRia. samsaxurSi viyavi, mesiji rom momivida. sruliad gulgrilad davregistrirdi da iqve damaviwyda. gadacemis dros rom damirekes, ver mivxvdi, raze melaparakebodnen. saerTod aRar maxsovda. yurmili rom davkide, gavagrZele Cemi saqme kompiuterTan. gamudmebiT rekavda telefoni, megobrebi milocavdnen da meubnebodnen, rom namdvilad me vi- baSi ar mimiRia monawileoba. jeoselis mesiji rom miviRe, ar davijere. maRaziaSi vmuSaob da xmamaRla vTqvi mesijis Sesaxeb. erT-erTma klientma miTxra, marTalia, jeoseli 10 manqanas aTamaSebs da SegiZliaT daregistrirdeTo. sxvaTa Soris avkrife *011#OK da mas Semdeg arc gamxsenebia. mxolod erTxel Cavricxe 5 lari. ase rom, erTi bileTi mqonda. gaTamaSebis dros erT Cvens axlobels vgulSematkivrobdiT, radgan mas 24 bileTi hqonda. imdenad ar mjeroda, rom aRarc ki maxsovs, ras vlaparakobdi. dabneuli dutas veubnebodi, Tu namdvilad Sen xar, xeli damiqnie-meTqi. bavSvebs ise gauxardaT, `oqros brendi~ _ jildo yvelaze warmatebul kompanias yavi kote, romelmac manqana moigo. maSin mivxvdi, rom marTla movige manqana. sami bileTi mqonda. arasdros myolia avtomobili. axla jeoselis wyalobiT es survili avisrule. 4 `oqros brendis~ dajildoebis ceremonia 2006 wlidan tardeba. is yvelaze prestiJul da gavlenian biznesdajildoebad aris aRiarebuli. jeoseli wels ukve meeqvsed gaxda `oqros brendis~ mflobeli, xolo ukve mesamed miiRo `platinis bren di~. SeiZleba amas tradiciuli gamarjvebac ewodos, radgan jeoseli mudam xvdeba saukeTeso kompaniebs Soris da imsaxurebs oqros brends. komerciuli da samrewvelo organizaciebis dajildoeba da sazeimo vaxSami 14 marts sasturmo `redisonSi~ korespondentebi: arCil xatiaSvili, Tamar dvali naTia gogolaSvili foto: zviad nikolaiSvili dakabadoneba da beWdva: Sps „sezani~ stili: ÍÀÍÀ ãÏáÀÒÉÞÄ 4 gaimarTa. `oqros brendi~ gamoavlens da ajildoebs im kompaniebs, romlebmac brendingul saqmianobaSi gansakuTrebul warmatebebs miaRwies. nominant brendebs maTi popularobis da kompaniis mier am brendTan dakavSirebiT warmoebuli kreatiuli sareklamo kampaniis gaTvaliswinebiT arCeven. rogorc dajildoebis ceremoniaze saRamos organizatorebma ganacxades, wlevandeli nominantebi ekonomikis eqspertebma, finansistebma, savaWrosamrewvelo palatisa da amerikis savaWro palatis warmomadgenlebma SearCies. ÂÀÌÏØÅÄÚÍÄÁÖËÉ ÌÀÓÀËÄÁÉÓ ÂÀÌÏÚÄÍÄÁÉÓ ÀÍ ÝÉÔÉÒÄÁÉÓ ÛÄÌÈáÅÄÅÀÛÉ ÂÀÆÄÈ „ÃÉÀËÏÂÉ+~-ÉÓ ÌÉÈÉÈÄÁÀ ÀÖÝÉËÄÁÄËÉÀ. ISSN 1512-3049 `jeoselis~ korporaciuli komunikaciis ganyofileba ÔÄË: 770100, ×ÀØÓÉ: 770104, e-mail: pr@geocell.com.ge