CBA All-Inclusive Media Kit 2014

Transcription

CBA’s
International
Christian
Retail Show
CBA All-Inclusive Media Kit 2014
2014
Reach Christian resource providers through various media:
• Retailers+Resources monthly print & digital magazine
• Dedicated e-blasts
• Retailers+Resources Weekly e-newsletters
• Online display ads on CBAonline.org and CBAnews.org
• Classified Ads - Online
C
B
A
March.2014 + $950
Resources
Christian Booksellers Association (CBA) has connected the Christian retail industry
since 1950. Our extensive database includes professionals in every aspect of the
Christian gift, book, and entertainment market including:
• Retail buyers and owners
• Suppliers, distributors and manufactures
• Retail support businesses
• Media and PR companies
• Authors, artisans, and musicians
• Churches and pastors
• Industry professionals
TM
CBA Media Kit
Growing Christian stores and suppliers through better business practices
Reach All Generations
with the Word of God
PlanÊaÊDigitalÊBibleÊ
StrategyÊ: 26
UseÊBiblicalÊ
FilmsÊasÊMinistryÊ
OpportunitiesÊ:Ê
21
NicheÊBiblesÊ
IlluminateÊ
InterestsÊ:Ê
30
&
ns
tio rt
sla ha
an ns C E!
r
D
eT o
bl rsi INSI
Bi Ve
Cover.indd 1
Plus, reach this captive audience at our annual signature event, The International
Christian Retail Show:
• Show Daily Newspaper ads
• Onsite printed program
• Mobile app
• Online display ads on ChristianRetailShow.com
Contact us today for a personalized marketing campaign consultation:
Ellie Dunn (856) 582-0690 x1012 ellie@carldunn.com
Carl Dunn (856) 582-0690 x1010 carl@carldunn.com
Tammy Horvath (800) 252-1950 thorvath@cbaonline.org
Advertising Sales: Dunn & Dunn • ellie@carldunn.com • (856) 582-0690 / Tammy Horvath • thorvath@cbaonline.org • (719) 272-3502
Production Questions: CBA • mdecker@cbaonline.org • (719) 272-3512
2/8/14 9:02 PM
R+R Magazine Calendar
CBA Retailers+Resources 2014 Editorial Calendar
January (Christian Gifts)—Ad close Nov. 15; materials due Nov. 25
Features: Unique Gift Sections, Gift Books for 2014, Christian Gifts: What Suppliers Say Sell Columns: Channel Management, Marketing Flash, Best Practices, Inspire the Culture, Merchandising, Paradigm Shifters
(Innovative Retailers and Suppliers), Connections, International column (New) Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Prayer+Devotional, Men’s Books,
Family+Parenting February (Spring Fiction)—Ad close Dec. 15; materials due Dec. 27
Features: Self-Publishing, Fiction in Christian Retail
Columns: Channel Management, Engage+Relate, Marketing Flash, Inspire the Culture, Paradigm Shifters, Connections,
International column
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Women’s Books, Catholic Books
March (Bible)—Ad close Jan. 15; materials due Jan. 25
Bible Translations+Versions Chart
Features: Bible Translations and Versions Chart, 2014 Bible Releases, Columns: Channel Management, Marketing Flash, Best Practices, Inspire the Culture, Merchandising, Paradigm Shifters,
Connections, Leasing
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Prayer+Devotional April (Children’s Gifts, Books, & Products)—Ad close Feb. 15; materials due Feb. 25
Features: Children’s Product Trends, Back-to-School Planning, Christian Education Trends,
Columns: Channel Management, Engage+Relate, Marketing Flash, Inspire the Culture, Paradigm Shifters, Connections
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Women’s Books, Men’s Books,
Thoughtful Books
May (Faith- & Family-Friendly Entertainment)—Ad close Mar. 15; materials due Mar. 25
Features: The Christian Film Industry: Past, Present, Future, Make Your Entertainment Section Interactive, Trends in Christian
Software, Games, and Other Digital Products
Columns: Channel Management, Marketing Flash, Best Practices, Inspire the Culture, Merchandising, Paradigm Shifters,
Connections, Leasing
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Prayer+Devotional, Catholic
Books, Family+Parenting
June (Christmas)—Ad close Apr. 15; materials due Apr. 25
Bonus Distribution: 2014 International Christian Retail Show
Features: Make a List and Check It Twice: Thoughtful Christmas Buying and Planning, Prepare for ICRS 2014, Have a Daily
Strategy for Buying at ICRS
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Women’s Books, Charismatic
Books, Young Adult
July (ICRS 2014 Official Issue)—Ad close May 15; materials due May 25
Bonus Distribution: 2014 International Christian Retail Show
Features: ICRS 2014 (Show Overview, Schedule at a Glance, Exhibitor Listing)
Columns: Channel Management, Marketing Flash, Best Practices, Inspire the Culture, Merchandising, Paradigm
Shifters, Connections, Leasing
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Prayer+Devotional,
Men’s Books, Family+Parenting
August (Church Engagement)—Ad close Jun. 15; materials due Jun. 25
Study Bible Chart
Features: Church Trends, church engagement strategy, new Bible studies and study Bibles Columns: Channel Management, Engage+Relate, Marketing Flash, Paradigm Shifters, Inspire the Culture,
Connections
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Ministry Resources,
Catholic Books, Thoughtful Books
September (Cultural Communities)—Ad close Jul. 15; materials due Jul. 25
Spanish Bible Chart
Features: Cultural awareness trends, international reach, fair trade
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Charismatic Books,
Prayer+Devotional, Christmas Books October (Family+Parenting)—Ad close Aug. 15; materials due Aug. 25
Features: Family support strategy, help parents prepare for the holidays, programs for kids
Columns: Channel Management, Engage+Relate, Marketing Flash, Inspire the Culture, Paradigm Shifters,
Connections
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Women’s Books,
Men’s Books, Young Adult, Family+Parenting
November (VBS)—Ad close Sep. 15; materials due Sep. 25
2015 VBS Chart
Features: VBS 2015
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Prayer+Devotional,
Catholic Books, Cookbooks, Ministry Resources
December (Lifestyle Merchandising)—Ad close Oct. 15; materials due Oct. 25
Features: Merchandising Your Store for Various Lifestyle Types, Do You Really Know Your Customers?
Product Intelligence: Bible, Fiction, Nonfiction, Kids Books+Media, Music+Entertainment, Gifts, Women’s Books,
Charismatic Books, Thoughtful Books
R+R Magazine Advertising
A
2/3 Page
Reach All Generations
with the Word of God
PlanÊaÊDigitalÊBibleÊ
StrategyÊ: 26
International Ch ristian
Retail Sh ow 2013
Your Show, One Mission : 28
UseÊBiblicalÊ
FilmsÊasÊMinistryÊ
OpportunitiesÊ:Ê
21
NicheÊBiblesÊ
IlluminateÊ
InterestsÊ:Ê
30
&
ns
tio rt
sla ha
an ns C E!
r
D
eT o
bl rsi INSI
Bi Ve
The Retailer’s Role as
“Gatekeeper” : 42
5/10/13 11:07 AM
1/2 Page
Cover.indd 1
1/3 Page
1/6 Page
2/8/14 9:02 PM
1/2 Page Spread
1 per year
$1,800
$1,400
$1,300
$900
$750
$1,800
3 per year
$1,746
$1,358
$1,261
$873
$728
$1,746
6 per year
$1,674
$1,302
$1,209
$837
$698
$1,674
12 per year
$1,602
$1,246
$1,157
$801
$668
$1,602
18 per year
$1,530
$1,190
$1,105
$765
$638
$1,530
24 per year
$1,458
$1,134
$1,053
$729
$608
$1,458
Premium Positions
1x
3x
March.2014 + $950
TM
A
The
l
Officia e
in
Magaz
of ICRS
Cover.indd 1
Full Page
C
B
Create Lifestyle Galleries for
Maximum Impact : 14
Frequency
Resources
C
B
June.2013 + $950
Retailers+Resources magazine is the monthly, flagship magazine of Christian Booksellers
Association. For nearly 50 years, retailers, suppliers, and industry professionals have all
relied on this trade publication as a source for information, ideas, product reviews and
intelligence, plus vital industry data like our Best Seller list. Available in both digital and print
editions, we provide the opportunity to help Christian resource professionals experience
every aspect of this industry. Make sure your products, services, and branding are part of
this crucial connector which reaches both members and non-members.
Resources
TM
R+R Magazine Advertising
6x
10x
Cover Two
$2,550
$2,475
$2,370
$2,270
Cover Three
$2,550
$2,475
$2,370
$2,270
Cover Four
$2,950
$2,860
$2,740
$2,625
The following rates are Net rates for CBA members. Nonmembers add 10% - agencies must add the appropriate amount.
Advertisers who fail to complete their contracted space will be short-rated. Billing Policy: Agency commission is 15% of gross billing provided account is paid NET 30 days. Publisher reserves the right to hold advertiser and/or its advertising agency
jointly and severally liable for such monies as are due and payable to the publisher. Cancellations are not accepted after closing or the date specified on your confirmation. It is crucial for materials to arrive on or before the “material due” date indicated on the editorial calendar & rate page in the media kit. Please call the ad production department if you need extra time for a late arrival date.
R+R Magazine Specifications
Display Ad Sizes
Magazine Specifications
CBA Retailers+Resources magazine wants to thank you for your advertising support. We
want to partner with you to provide best reproduction for your display advertisement. To help
ensure your ad gets produced correctly the following information and specification need to
be followed. If the ad material submitted doesn’t follow the publication specifications then
CBA Retailers+Resources is free from liability for improper reproduction.
Material Submission
CBAonline.org/fileupload
Please include the advertisers name in the
“Subject” field.
Bleed
Include a minimum of 1/8” bleed on all
sides. No bleeds available for fractional ads
other than 1/2-page spreads.
File Naming
Please name the file according to the advertisers name.
Safety
Keep all critical information at a minimum of
3/16” away from trim edges.
Magazine Trim Size
8.5" x 10.875”
Trim and Reg Marks
Trim and registration marks must be offset
by a minimum of 9 pts or 1/8” from the trim
edges.
Binding Method
Saddle Stitch
Color Mode
All ads must be CMYK. Extra colors will be automatically converted to process or black/
grayscale and the outcome of the conversion may not be what was intended.
Printing
Web Offset
Paper
Cover: 100# Gloss
Inside: 50# Gloss
Materials
Full-page: PDFX-1A
Partials: PDFX-1A, TIFF (300dpi), or EPS
with type converted to paths
Trapping
All trapping will be done at the printer. You are responsible for overprint and Knockout
settings.
Full Page
8.5 x 10.875
2/3 Vertical
4.875 x 9.7
1/2 Horizontal
7.5 x 4.8
1/2 Island
4.875 x 7.5
1/3 Vertical
2.3 x 9.7
1/3 Square
4.875 x 4.8
1/6 Vertical
2.3 x 4.8
1/6 Horizontal
4.875 x 2.36
Two Page Spread
17 x 10.875
*Please provide a single PDF file
for each page and name each file
to its respective placement, i.e.
ad_left.pdf and ad_right.pdf.
1/2 Page Spread
17 x 5.58
Positioned at bottom of page only.
*Please provide a single PDF file for
each page and name each file to its
respective placement, i.e. ad_left.pdf
and ad_right.pdf.
Weekly
R+R Digital Weekly
CBA Retailers+Resources Weekly
CBA Retailers+Resources Weekly provides the power of a Web landing page (CBA R+R
Weekly Web page), plus a weekly e-newsletter (CBA R+R Weekly) blasted to over 5,000 e-mail
subscribers. CBA R+R Weekly keeps subscribers updated on news, trends, and products in the
industry through a multi-platform technology, and keeps your ad in front of retailers and industry
professionals. Launch products, build awareness, and drive Web traffic to your site.
Banner ads (488 x 100 pixels)
• Top of page placement on CBA R+R Weekly
• Top of page exposure on CBAnews.org Web site and all articles
• Hyperlinks redirecting decision makers to your online content
Vertical Button ads (120 x 240 pixels)
• Linked image placed between articles on CBA R+R Weekly E-Newsletter, paired with 75word ad copy
• Prime ad placement on CBA R+R Weekly Web page and all articles
Square Button ads (300 x 250 pixels)
• High visual impact with a large presence on CBA R+R Weekly Web site and all articles
Material Submission:
Materials:
150 max dpi
JPEG format
File Naming:
Include the advertisers name, issue month, and CBA R+R Weekly name in the “Subject” field
Include your web site URL link within message body
Include 75-word ad copy when booking a vertical button ad position
Cycles
04– Week Cycle
12– Week Cycle
24– Week Cycle
36– Week Cycle
488 x 100
Banner Ad
Per Week
$300
$220
$200
$180
120 x 240
Vertical Ad
Per Week
$200
$140
$120
$100
300 x 250
Square Ad
Per Week
$200
$140
$120
$100
52– Week Cycle
$160
$80
$80
CBA Retailers+Resources Weekly Classifieds
Let CBA help you find interested and qualified leads for your industry announcements. Connect with
industry professionals for job openings and opportunities, or notify the industry of businesses, retail
locations, inventory and store furnishings for sale. CBA’s classified ads highlight your message through
Web site exposure and our exclusive R+R Weekly e-newsletter, where industry professionals go to find
the latest news.
Classified Ads
• Exposure on CBAnews.org Web site and R+R Weekly E-blasts
• 50-word ad text max
Ad Rate:
• $290 for one week
• $150 for each consecutive week
• Payment due upon receipt of ad
DOWNLOAD a classified ad form
Fax or Email Completed Form & Ad Text To: Sales (thorvath@cbaonline.org) (719) 272-3510– fax
Deadline: Form & ad text must be received no later than 5pm on Mondays for that week’s e-news
Word Count: 50-word maximum
Ad Text: Send seperate, typed document of ad text
Verification of text & cost: You will be contacted by e-mail to verify information & cost prior to being posted
Weekly
R+R Weekly Classifieds
R+R E-blast
CBA Retailers+Resources E-blast
Promote new products, highlight authors and artists, and increase your market awareness
with our customizeable E-blasts. Your company’s design is framed with a CBA template
of the trusted Retailers+Resource magazine, then sent via CBA to thousands of retailers.
The possibilities are endless as multiple URL addresses can be used to redirect retailers
to place orders, download training and support materials, or share a promotional video.
This is a limited product so contact us today to reserve your spot and let us help you build
a comprehensive marketing campaign. Ask about extended delivery to additional customer
segments.
Your E-blast $1500
• Dedicated E-blast sent to over 2,400 buyers & decision-makers
• Fully customizable content
(Ask about our discounted rates for packaged advertising!)
E-blast Specifications:
Fully designed HTML format
600 pixels wide
File Naming:
Include the advertisers name, run date, and “CBA RR E-blast” name in the subject field
CBA Web site
CBA Web site Advertising
Connect to the industry through the trade association Web site. CBAonline.org is the
hub for connecting retailers, suppliers, and industry professionals and serves as the main
landing page for our product-specific Web sites. Our customer service team is directing both
members and non-members to this key Web site on a daily basis to access our member
directories, sign up for our e-news letter, and provide member benefit information. Place
your company on the industry access point, with a solid history of exposure.
Annual visitors: 40,000 (Unique Visitors: 29,000)
Annual pageviews: 57,000
• Linked image placed on ICRS Web site
• Prime ad placement on ICRS Web site
Cycles
04– Week Cycle
12– Week Cycle
24– Week Cycle
36– Week Cycle
488 x 100
Banner Ad
Per Week
$300
$220
$200
$180
120 x 240
Vertical Ad
Per Week
$200
$140
$120
$100
300 x 250
Square Ad
Per Week
$200
$140
$120
$100
52– Week Cycle
$160
$80
$80
File Naming:
Include the advertisers name and “CBA Web site” name in the subject field
Materials:
150 max dpi
JPEG format
CBA’s
International
Christian
Retail Show
ICRS Show Web site
2014
ICRS Show Web site Advertising
Place your message on the world’s largest Christian resource trade show Web site. The
International Christian Retail Show brings over 5,000 attendees every year to meet, buy,
learn, and partner. Every year, we market the show to 10,000+ people and drive them back
to ChristianRetailShow.com to gather information, sign up for programs, and plan their trip.
The site is accessed by retail buyers, media, international businesspeople, product suppliers
and manufactures, retail support companies, and industry professionals of every kind.
Annual visitors: 56,000 (Unique Visitors: 36,000)
Annual pageviews: 151,000
File Naming:
Include the advertisers name and “ICRS Web site” name in the subject field
Materials:
150 max dpi
JPEG format
Cycles
04– Week Cycle
12– Week Cycle
24– Week Cycle
36– Week Cycle
488 x 100
Banner Ad
Per Week
$300
$220
$200
$180
120 x 240
Vertical Ad
Per Week
$200
$140
$120
$100
300 x 250
Square Ad
Per Week
$200
$140
$120
$100
52– Week Cycle
$160
$80
$80
CBA’s
International
Christian
Retail Show
ICRS Exhibit Floor-map
2014
ICRS Online Exhibit Floor-map Button Advertisements
Take advantage of these limited spots to provide multiple impressions to exhibitors and
product suppliers, retailer buyers and store owners, and industry professionals of every
kind. Directly linked from ChristianRetailShow.com, this public Web site provides retailers
and exhibitors information about our annual trade show including exhibiting companies,
exhibitor show specials, booth locations, and floor layout and highlight areas. This map will
be accessible through our main show Web site, ChristianRetailShow.com and serves as
the only public-accessible floor plan. Plus, your ad stays up for months of exposure for one
low price.
Annual pageviews: 10,500 (Unique Visitors: 8,750)
Rotating Horizontel Button ads (205 x 60 pixels)
Online Exhibit Floor-map
• Ad stays up through the conclusion of ICRS 2014
• Rotating button advertisment attracts attention of attendee
• Prime ad placement on the heavily used online exhibit floor-map
Cost: $700 per ad placement
File Naming:
Please include the advertisers name and “ICRS Floor-map Ad” name in the subject field
Materials:
205 x 60 pixels
JPEG, Gif, EPS formats accepted
205 x 60
205 x 60
205 x 60
CBA’s
ICRS Show Print Pieces
ICRS Show Print Opportunities
Pre- Show Brochure
Start marketing early to every buyer receiving this high-visibility, color brochure. You’ll reach our entire
database of qualified buyers and extend impressions to help brand your company, promote your products,
and increase your exposure.
•
•
•
•
Exclusive:
Co-Sponsor:
Back Cover:
2 pg Spread:
Deadlines: $9,000 $5,200
$3,500
$3,000
Ad Reservation:
Artwork: March 12, 2014
March 19, 2014
Onsite Program: The Ultimate Show Guide
The program is a must-have piece for most buyers who use it to find exhibitors, plan their days, and learn
what is happening at the show. Be sure to have your product and booth listed is this convenient and easyto-use piece that most all retailers use.
• Inside Front Cover: $3,000 5-3/8”W x 8.5”H CV3 w/ .25” bleed
• Inside Full Page
$3,000
• Inside Back Cover Gatefold: $6,000 5-3/8”W x 8.5”H CV3
5.5”W x 8.5”H CV4; Total - 10 7/8”W x 8.5”H w/ .25” bleed
• 2 pg Center Spread: $6,500 11”W x 8.5”H w/.25” bleed
• 2 pg Inside Spread: $5,500 11”W x 8.5”H w/.25” bleed
Deadlines: Ad Reservation:
Artwork: April 24, 2014
May 01, 2014
File Naming:
Include the advertisers name and ICRS Show Print name in the subject field
Materials
Full-page: PDFX-1A
Partials: PDFX-1A, TIFF (300dpi), or EPS with type converted to paths
International
Christian
Retail Show
2014
CBA’s
International
Christian
Retail Show
ICRS Show Daily Newspaper
Promote your presence at ICRS with our daily newspapers. The International Christian Retail Show
brings over 5,000 attendees and the Show Daily newspaper keeps them updated on show events,
booth specials, onsite news and announcements. For the prime days (Monday and Tuesday), we’re
printing nearly 2,000 copies and distributing these across the convention hall in easy-to-locate displays.
It’s the perfect opportunity to give readers a reason to visit your booth, access your Web site, and
remember your brand.
Dimensions
Bleed: Bleed ads are not available.
File Formats
PDFX-1A, TIFF (300dpi), or EPS with type
converted to paths
Reservation Deadline
May 5, 2014
Art Deadline
May 12, 2014
PRIME DAYS
Monday & Tuesday
NON-PRIME DAYS
Sunday & Wednesday
Ad Sizes
2014 Estimated print run: 7,500 copies
Paper Stock
Coverbody: 50# Offset
Binding: Saddle Stitch
2014
Color Mode
All ads must be CMYK. Extra colors will be
automatically converted to process or black/grayscale and the outcome of the conversion may not
be what was intended.
Material Submission
Please include “ICRS 2014 Show Daily” and the
advertiser’s name in the Subject field.
CBA’s Show Daily newspaper team wants to thank you for your advertising support. We want to
partner with you to provide the best reproduction for your display advertisement. To help ensure
your ad gets produced correctly the following information and specifications need to be followed.
If the ad material submitted doesn’t follow the publication specifications then CBA has to be held
free from any liability for improper reproduction of your advertisement.
Trapping
All trapping will be done at the printer. You are
responsible for overprint and knockout settings.
CBA’s
International
Christian
Retail Show
2014
ICRS Show Daily Newspaper Rates
PREMIUM 4 Day Run Special- priced per day
$3000
Center Spread
$2500
Inside Front Cover
$2500
Inside Back Cover
Cover 4
Reservation Deadline
May 5, 2014
Art Deadline
May 12, 2014
PRIME DAYS
Monday & Tuesday
NON-PRIME DAYS
Sunday & Wednesday
$2500
Standard Prices– priced per ad
1 RUN
Prime
Non-Prime
$2400
$2,050
Full page
$1550
$1350
1/2 page
$950
$850
1/4 page
$750
$650
1/6 page
2 RUNS
Full page
1/2 page
1/4 page
1/6 page
Prime
Non-Prime
$2300
$1950
$1500
$1250
$900
$800
$700
$650
Ad Material Specifications
See Ad Specs on next page for ad sizes & layout samples.
File Format: press-ready PDF/X files or 300 dpi, CMYK, or TIFF files.
Bleed ads are not available
Ad Submission Details
File Upload: CBAonline.org/fileupload
File Names: Please have advertiser’s name and edition (Sunday, Monday, Tuesday, Wednesday) to ensure
proper placement. Include “Show Daily 2014” and the advertiser’s name in the subject field
3 RUNS
Full page
1/2 page
1/4 page
1/6 page
Prime
Non-Prime
$2100
$1850
$1400
$1200
$850
$750
$700
$600
Design Suggestions/Restrictions
Design should include exhibitor’s name and/or booth number.
Ads cannot solicit retailer’s involvement off the floor during exhibitor hours (including
hospitality suites.)
Please do not include the words “CBA Booth…” as CBA has their own booth.

CBA All-Inclusive Media Kit 2014

Transcription

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