Paris-Dakar Rally

HIGHWAY
JVC’S PATH TO IMPROVED IMAGING STANDARDS
Issue 9, Autumn 2009
Paris-Dakar Rally
GY-HM100 and GY-HM700
cameras take to the road
Bolt out of the blue
Stereoscopic 3D production
gets right on track
NEP Visions
JVC screens for high
definition OB vehicle
Stücki
Digital signage for
Swiss shopping centre
Right content.
Right place.
Right time.
For dynamic digital signage that’s as targeted
as you need it, JVC combines sophisticated
content management tools with stunning full
HD displays.
Our TV-TOOLS software delivers the power
to control compelling content – including
videos, images, flash animations and websites
– for individual screens on the network.
And our new GM-F Series of portrait and
landscape LCD displays is designed and
engineered without compromise for 24/7
reliability, with PIR motion sensors enabling
complete control over your messaging.
So if you’ve got something important
to say, make sure you say it with
JVC digital signage.
GM-F Series
• Professional full HD 1920x1080 LCD monitors
• 42", 47" and 52" models
• Robust full-metal design and 24/7 reliability
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• Professional connectivity
The complete digital signage solution.
Try it for free at www.tvtools.info
For further information on our digital signage
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www.tvtools.info
©2009 JVC Professional Europe Ltd. All trademarks are the property of their respective owners.
CONTENTS
Contents
4
12
5
13
New monitors
High-performance displays for graphics & 3D
Blu-ray & HDD
First combo recorder for professional use
IBC TV News
Camcorders chosen for improved workflow
JVC events
JVC gets out and about near you
6
Bolt out of the blue
Stereoscopic 3D production is right on track
7
Headcases
3D makes its best impression at ITV
8
Windmill Lane
HD projection and monitoring for Irish facility
Poker Ashes
HD television production
9
Oaktree Foundation
Youth-run organisation uses ProHD
NEP Visions
GM-F monitors for OB truck
10
Paris-Dakar rally
Gruelling event captured tapelessly
11
Arabia to Africa
Journey to Cape Town captured in HD
HIGHWAY would like to thank everyone who
contributed to this edition of the magazine.
Editor, design & production: Liz Cox
Deputy editor: Ahmed Omer
Features editor: Gemma Stephenson
Issue 9, Autumn 2009
Westin Grand Hotel
Digital signage for top German hotel
Porsche
Pit your skills against top F1 drivers
European Broadcasting Union
Room booking information via digital signage
Stücki, Basel
Shopping centre installs digital signage
14
Horse welfare
GY-HM100 documents vital evidence
15
Brighton on Friday
Learning videography with the GY-HM100
Over- and under-cranking
How to achieve the effect with the GY-HM700
16
Snowboarding in Russia
Online video magazine launched
Mounted steel
Jousting captured on ProHD
17
Roehampton University
GY-HD251 studio camera for live events
Met Film
Tapeless camcorders chosen by film school
Rather excitingly, people
have been pretty busy with
our new tapeless cameras
over the last few months.
From snowboarding in
Russia, to rally driving
through Africa, it seems as though
everything is being captured in HD. The
improved workflow has given time back
to filmmakers, enabling them to be more
productive and, ultimately, more creative.
Of course it’s hard to ignore the everincreasing presence of 3D too, so I was
pleased to report the progress of some
of our customers’ stereoscopic projects.
Having seen footage reproduced on our
own 3D screen, it really is breathtaking
and definitely worth experiencing. Now,
if only I had the budget to get a 3D screen
at home to watch the football...
Liz Cox
Editor, HIGHWAY
18
Middlesex University
Flexible camcorders for student filmmaking
19
Columbia College
GY-HM100 camcorders offer quick workflow
HIGHWAY magazine is written and published
by JVC Professional Europe Ltd. E&OE.
All pictures contained in HIGHWAY are the
properties of their respective owners. No part
of this publication my be reproduced without
the consent of JVC Professional Europe Ltd.
To receive your free issue, subscribe online at:
www.jvcpro.eu/jpe/highway
To suggest a story to the editor, please email:
marketing@jvcpro.co.uk
3
New monitors
JVC’s new GD-42X1 42" LCD
display is a breakthrough in flat
screen technology, providing
outstanding graphics for digital
signage and graphical applications.
The monitor is especially suited for
photography, medical, geographic
and CAD applications. In addition,
JVC has announced a new 24"
3D LCD monitor for production.
High-performance displays for 3D, digital signage and graphics
The GD-42X1 has a full HD resolution of
an overall crisper, sharper picture. This
1920x1080 pixels, along with a contrast
astonishing picture clarity is also due to the
ratio of 4000:1, which gives the display
full 12-bit processing and 10-bit LCD panel.
fantastic image quality with a rich blend
of eye-catching colours. It is incredibly
lightweight at only 12kg, and measures
There are over 52 on-screen image-quality
adjustment properties on the GD-42X1,
only 4.3cm in depth.
enabling users to achieve the best colour
The display features 100Hz technology
allows fine-tuning of colour, tint, gamma
clear motion drive, significantly reducing
and many more, but also offers a variety
motion blur in moving images, allowing for
reproduction possible for any source. It
of picture preset modes to match different
applications. For example, the digital
signage pre-set enables brighter pictures
and sharper text, making it suitable for
point-of-sale use. The CCTV HD/ CCTV
SD pre-set allows for vivid pictures, ideal
for CCTV monitoring. The SD mode is
set with enhanced darks and pulledup sharpness, for use with analogue
cameras, while the Photo Pro pre-set
features sRGB colour space, allowing
for superior viewing of still pictures from
SLR digital cameras.
Also very new at the time of going to press
is the DT-3D24L4 3D LCD monitor. This is
a full HD 1920x1200 pixel circular-polarised
panel, supporting HD-SDI. Operating in 3D
side-by-side and line-by-line modes, the
monitor also features a 3D direct switch for
switching between 2D and 3D while editing.
Visit our website at www.jvcpro.eu to keep
track of the latest information on this new
24" LCD 3D monitor. n
Blu-ray & HDD
JVC is launching the first Blu-ray
and HDD combo deck recorder for
professional use. The SR-HD1500
& SR-HD1250 models support both
Blu-ray Disc (HD) and DVD (SD) and
feature a front panel SDHC card slot
for direct support of files recorded
via the GY-HM100 and GY-HM700
tapeless camcorders.
First Blu-ray and HDD combo recorder for professional use
Users can make recordings of camcorder
Recordings of MOV files in SP mode,
content onto Blu-ray Disc or DVD via
made using the GY-HM700 and GY-HM100
a quick and simple process, facilitating
camcorders, are compatible with the SR-
prompt delivery to clients. Even without
HD1500, and can be imported into the HDD
a PC, it is possible to copy videos to
and dubbed onto discs. It is also possible to
a Blu-ray disc from a high-definition
connect HDV/DV camcorders to the device
camcorder via a hard disc drive, or down-
using i.LINK, as well camcorders which are
convert the videos and record them onto a
compatible with AVCHD or MPEG-2.
DVD. The internal HDD also enables easy
editing and dubbing of multiple discs.
The SR-HD1500 & SR-HD1250 (500GB
and 250GB of storage respectively) are
equipped with various interfaces: SDHC,
i.LINK (HDV/DV In), USB2.0, HDMI,
RS-232C (SR-HD1500 only, enabling
external control via a PC) and an infrared
remote control. n
4
LATEST NEWS
IBC TV News
Camcorders chosen by IBC TV News for improved workflow
IBC show broadcaster, IBC
TV News, has chosen JVC’s
tapeless camcorders for the IBC
show in September. Developed
for mainstream production,
electronic newsgathering and
cinematography, JVC’s hand-held
GY-HM100 and shoulder-mounted
GY-HM700 camcorders are
perfect for recording high-quality
images on the move, and will
be used to capture all the action
from this year’s event.
It has also just been announced that
The multi-media nature of IBC TV News
typically found in larger, more expensive
means that a quick shoot-to-edit workflow
is essential, and was a key factor in their
choice of camera. With a website, video
podcasts and mobile content, in addition
to the breakfast programmes that get
the GY-HM700 is now able to record
.MP4 files (XDCAM-EX) directly onto
affordable SDHC cards, without requiring
the dockable SxS media recorder.
Both JVC cameras chosen by IBC TV
News benefit from the same simple
workflow but differ slightly in their
applications. The JVC GY-HM100 is
one of the smallest, lightest handheld
professional HD camcorders in the
industry. With selectable data rates
up to 35Mbps, it delivers high quality
JVC events
images, with versatile features more
cameras. It has a professional 3-CCD
FCP User Group SuperMeet
format, which is on-par with broadcast
cameras, and delivers high-bandwidth
recordings at 1080p, 1080i and 720p.
produced each day of the show,
Meanwhile, the balanced weight
editing time is always at a premium.
distribution of the shoulder-mounted
The GY-HM100 and GY-HM700
GY-HM700 makes it ideal for those long
camcorders are the industry’s first
walks around the show, capturing the
professional models to record files
latest product news from IBC exhibitors.
directly to solid state media in the native
The ability to record both .MOV and
format used by Apple’s Final Cut Pro™
XDCAM-EX files onto affordable
editing system and in XDCAM-EX format
dual hot-swappable SDHC memory
for use with other editing systems,
cards, with seamless switching, allows
including EVS’s CleanEdit Suite,
continuous capture of footage, without
which will be used at the show.
spending a fortune on media. n
JVC took its two new tapeless
camcorders along to the first annual
London FCPUG (Final Cut Pro User
Group) SuperMeet in Kensington in
June this year. The event provided
the opportunity to talk with editors,
production professionals and
general film enthusiasts about
how they like to work and how
our camcorders speed up the
editing process.
The SuperMeet was the largest gathering
of Final Cut Pro users ever seen in
England; the event had a jam-packed
itinerary of presentations including Philip
Bloom’s demonstration of the GY-HM100
live on stage. Podcasts, hosted by
MacVideo, are available to view at
www.fcpugnetwork.org, so you can see
the presentations for yourself or register
for the event in Amsterdam on Sunday
13th September.
Talking of Amsterdam, JVC Professional
will be exhibiting at this year’s IBC show
once again, showing its range of tapeless
camcorders, high-definition monitors and
3D displays on stand D41 in hall 10. This
year, JVC are also demonstrating its
camcorders at the IBC Production Village,
along with the KY-F4000 4k camera with
live broadcast to the JVC 4k LCD screen.
The show runs from 11-15th September
at the RAI exhibition centre. n
5
Bolt out of the blue
Stereoscopic 3D production is right on track
CAN Communicate are a full service
production agency who work with
many of the world's largest brands
and federations to produce quality
programming. Duncan Humphreys,
their creative director, was recently
involved in a project which centred
on filming an attempt by Usain Bolt
to break the 150m world record,
using JVC’s recently-launched
GD-463D10 3D LCD monitor to edit
the footage. He talked to HIGHWAY
about the project and how JVC’s
new 3D monitor made it a success
For the last four years, CAN Communicate
“First and foremost in our monitor choice
have offered stereoscopic 3D productions
was the fact that the JVC was a 50Hz
to their clients and are experts in the
screen”, Duncan continues. “Our other
field. “The monitor was first used on a
screens are 60Hz and this causes
stereoscopic 3D production in association
continual irritations, with image artefacts
with FilmNova and Sky,” Duncan
affecting the quality. We’ve used the new
explained. “This film focused on Usain
screen daily for the past three months
Bolt's attempt to break the 150m world
record on a specially constructed track
on a Manchester street. The film was shot
utilising six 3D camera rigs and included
a 150m ACS tracking camera in 3D and
a Technocrane. The project was edited
in-house using Quantel Pablo, with JVC’s
3D monitor as the main editing screen.”
3D movie content has gained significant
“The simplicity of using the 3D
monitor is what really struck me"
quality, as well as being far more pleasing
aesthetically. Seeing a stereoscopic 3D
image whilst editing is an absolute must;
we continually switch between two 2D
momentum since 2008 and, this year,
mixed images to do any picture fixes,
many more 3D films are expected to be
to 3D to view the results, and the monitor
released. In order to answer the demands
really helps this process.
for professional 3D monitors in studios
and post-production facilities, as well as
for other diverse areas such as education,
medical fields and science, JVC launched
6
and it offers a big improvement in picture
“We were really pleased with the success
of the project and especially the results
from using the GD-463D10,” Duncan
the GD-463D10 – the new professional
concluded. “The simplicity of using the 3D
46-inch full HD 3D LCD monitor, capable
monitor is what really struck me; it has a
of displaying natural-looking 3D images
very user friendly interface which allowed
with incredible presence.
for a far more enjoyable experience.” n
3D
Headcases
ITV is the biggest commercial
television network in the UK, broadcasting some of the most popular
and well-known programmes. It
has worked on a stereoscopic 3D
version of a CGI comedy programme,
Headcases, to raise awareness
and help prepare ITV’s 3D content
production capability using JVC’s
GD-463D10 3D LCD monitor to edit
and showcase the results. Colin
Smith, Technical Analyst in ITV
Interactive, gave an insight into
the project, his work with 3D and
why ITV chose JVC’s GD-463D10.
3D development makes its best impression at ITV
The Royal Television Society awardwinning Headcases, first launched in
2008, is a satirical current affairs sketch
show, made entirely using CGI. ITV has
been developing and preparing a 3D
version of the show to be offered for
global distribution to future 3D channels.
“I collaborate and engage with teams
across ITV plc regarding 3D proposition
development, technical standardisation,
content and brand engagement,” Colin
explains. “ITV started its awareness
of 3DTV back in December 2007 with
an internal exhibition called Future of
Entertainment. At this, I curated the 2012
experience, where we showed full-colour
3D content, explaining that developments
were moving at speed and that this type
of experience would be common in 2012.
The reaction was very positive, so we
commenced a series of workshops and
demonstrations spanning all parts of ITV.
Now, we have a number of 3D projects
at various stages and a strong archive of
content suitable for 2D to 3D conversion.
The original Thunderbirds is one such
example, where we have performed
one minute of 2D to 3D conversion.”
The introduction of 3D monitors and 3DTV
are a fantastic innovation in audiovisual
presentation, with major broadcasters such
as ITV, BBC and Sky at the forefront of
the movement. As with all new technology,
it is important that the 3D monitors can
be showcased in order to gain a true
appreciation for the software. Colin has
shown Headcases at events including
Royal Television Society, BAFTA and
at the annual ITV News Group meeting
in Warwick. "Displaying 3D content
through auto-stereo monitors provided
a compromised 3D experience, so we
wanted to show one specific scene of
Headcases with significant depth with
the closing sequence using negative
parallax to add impact to the comic
nature of the content. The high picture
quality of the JVC display helped show
the content in the manner consistent
with first generation 3DTV displays.
“ ‘seeing is believing’
is a very true comment”
“Seeing the JVC 3D monitor with good
content quickly convinces people that the
3DTV proposition is viable with glasses
and that ‘seeing is believing’ is a very
true comment. Whilst 3DTV standards
have not been made yet, there is a strong
value to demonstrate to people what
the experience will be like. To be able
to show brands 3DTV, it is important to
show them first hand. We have driven
the JVC display in a number of modes;
side-by-side as well as line-by-line. We
worked with TDVision to drive the display
from a MPEG transport stream with
2D+delta; the TDVision player would
then drive the JVC 3D monitor natively.
“JVC’s GD-463D10 offered an
uncompromised 2D viewing experience,
which I thought was brilliant for a primarily
3D monitor,” Colin concludes. “The
brightness of the screen was perfect
for viewing images in different lighting
conditions and its sleek design enabled
us to attract audiences at the various
events we attended. Recall of display
mode during standby was a very useful
feature during production. The monitor’s
multiple inputs allowed us to switch
between various sources, which made for
an overall more streamlined experience.
I would recommend JVC’s GD-463D10
to anyone interested in 3D production.” n
7
Windmill Lane
Poker Ashes
HD television production
The recently-aired ‘Poker Ashes
2009’ on Sky involved more than
just clever cards; with the GY-HM700
camera used for aerial photography
and interviews at the live event, and
the KM-H3000 production switcher
used for mixing the live action,
it was a true JVC production.
HD projection and monitoring for Irish facility
Based in Dublin, Ireland, Windmill
Lane is a creative post production
company that specialises in
producing television shows,
commercials and films. It has
recently purchased seven
DT-V24L1D 24" LCD monitors
and five DT-V17L2D 17" LCD
monitors from JVC, plus two
JVC DLA-RS20 projectors, to
standardise their editing and
grading suites as part of a
multi-million Euro refurbishment
programme.
8
Windmill Lane is currently in the middle
of moving to a purpose-built refurbished
facility in Dublin 2, and JVC equipment
plays a major part in the new building.
“We spent plenty of time bench-testing
equipment ready for the refurbishment,”
John Brady, Technical Director at
Windmill Lane explains, “as this was an
ideal time to look at our technical setup.
We are starting to standardise
our monitors and projectors to JVC,
as they offered a great improvement
on predecessors and our clients are
very happy with the results.”
Ian Langstaff, from Winmedia Ireland,
explains the workflow behind this event.
“I film lots of aerial shots for programmes,
which generally helps to set the scene in
the opening minutes. The new GY-HM700
camcorder was ideal for this; it’s not too
big, yet is big enough to be stable when
I’m hanging out of a helicopter! It provides
Windmill Lane’s new DT-V24L3D and
DT-V17L3D monitors chosen, supplied
by Eurotek, are professional native
HD production monitors, compatible
with multiple HD and SD formats.
The company has also updated its
two grading rooms with two DLA-RS20
projectors, which offer a 50,000:1
native contrast ratio and almost silent
performance.
the professional footage I require, in a
“The new projectors are great in our
Baselight rooms,” John continues,
“since they provide the best
representation for our clients when
viewing their work; everything looks
perfect when it comes up on the screen.”
specialist provider, Editec, adds; “The event
The new DT-V monitors have been
placed in refurbished editing and graphics
suites. “We liked the monitors’ built-in
waveform feature, and they are sleek
and very simple to operate via front panel
controls. Having tested a great deal of
screens for best price and performance,
I am very happy with our choice.” n
so that we could have whole packages of
format that’s quick to edit, and is small
enough for me to carry as hand-luggage
when travelling, which I do fairly often.”
Ian’s GY-HM700, supplied by TNP
Broadcast, was also taken along to the
live poker filming, and was used to shoot
atmospheric shots and interviews with the
poker players themselves. Steve Cotterill,
Managing Director of broadcast services
was shot as live so as to minimise postproduction, using the KM-H3000 production
switcher for mixing to tape in large sections
of live play. We recorded the whole event
in HD, and mixed as much as we could live
footage for simple post-production later.
There was also an editor onsite, who made
packages using Final Cut Pro from rushes
taken by the GY-HM700 and transferred to
their Mac via SDHC. This saved valuable
time as there was no need to transcode
the media once it was recorded.” n
LATEST NEWS
Oaktree Foundation
Youth-run development organisation uses ProHD
Oaktree’s Schools 4 Schools
programme was launched in order
to facilitate partnerships between
international schools and allow
young people to take an active role
in tackling poverty and inequality.
Oaktree UK’s volunteer film director,
Alex Palmer, along with three
students, set off to Kwa Zulu-Natal
in South Africa for their first visit
to a partner school. They filmed
the trip in order to create awareness
of the programme and this was
shot using the JVC GY-HD201
ProHD camcorder. Alex explains
why the project is important and
how JVC’s GY-HD201E contributed
to its success.
www.theoaktreeuk.org
“We made this film to kick start a programme
so that UK schools can understand what
the programme does. Schools 4 Schools
aim is to forge lasting partnerships between
schools in the UK and the developing
world. We encourage students to educate
themselves and each other about issues
of international development, inspiring and
equipping them to work together to create
sustainable change.
“When choosing a camera for this film,
I needed something that was shouldermounted for this type of run and gun
documentary, but not too heavy as it would
be used all day, everyday. The GY-HD201
was perfect; the lens system was
incredible; the zoom, iris and focus all very
accessible. I also liked the 720p HD format,
which meant we could create Blu-ray discs
and post the files to the web in HD.
“The main benefits are its reliability and its
ergonomics”, Alex continues. “I had only
used the camera a couple of times before
but after a bit of operation I felt incredibly
comfortable with operating the camera;
by the first day I was even delving into the
gamma and skin tone settings. Going from
indoors to outdoors, and with the colour
temperature changing so quickly in Africa’s
winter, the white balance was incredibly
quick and easy to achieve balanced
colours, which saved me time in post.
Focusing in low light is a problem for
any cameraman but the focus assist
is absolutely amazing – I could get
pin-point accuracy every time.”
“the lens system was
incredible; the zoom, iris
and focus all very accessible
Alex was so pleased with the results that he
decided to use the JVC GY-HD201 again
when working on another project. “JVC
really made the difference with our budget
and the quality of our documentary,” Alex
explains. “The camera was also used in
helping make a DVD of a youth leadership
forum, called ENKE, in Johannesburg. I
teamed up with the Australian Schools 4
Schools team to multi-cam some lectures
and events. I can safely say that the JVC’s
colour depth and general quality was far
better than the Sony Z1.” n
NEP Visions
GM-F screens for OB truck
NEP Visions has installed six GM-F520S LCD
monitors in its HD OB truck, used at large events
including Premier League football matches, Wimbledon
and the recent World Cup swimming championships in Rome.
The clever installation sees the 52" monitors mounted on a movable frame,
easily adjustable in height to suit the director/vision mixer. “We chose the
screens for their brightness, wide viewing angles and great value,” explains Rob
Newton, Visions’ Technical Director. “Their slim bezels allowed close tiling, making
them simple to install. Best of all, our clients love them, so we are planning to roll them out
to our other HD vehicles shortly.” n
9
Photographs courtesy of Kevin O’Malley
Paris-Dakar rally
Gruelling event captured tapelessly with ProHD
Established in 1978, the Paris-Dakar
off-road rally has seen thousands
of vehicles attempt to complete
the 10,000 kilometre race. The
GY-HM100 and GY-HM700 cameras
will be used to follow two drivers
as they prepare for the 2011 rally,
raising money for two drinking
water charities as they go.
British-born-Canadian, Mark Jennings-
particular endurance race with the Bowler
Bates, will be the driver and British man,
team. AMG producer/director, Alexandra
Mick Extance, his co-driver/navigator. Mick
Thompson, talks about their plans to record
is a veteran biker, who has been racing
a documentary about Mark and Mick’s
since 1978 with a vastly successful career
journey to Dakar 2011, and the fact that
in the Dakar rally, and is currently the most
they have the added challenge of raising
successful British rider to have taken part in
$4m or more for two charities, ‘Just A Drop’
the event. This will be his first Dakar in a car;
in Britain and ‘FeViva’ in Canada, dedicated
he will join Mark, a 2006 Novice and Open
to bring fresh water and sanitation to
Class Champion, as the top Open Class
outlying regions of Africa.
driver in 2008 as part of Team Bowler.
10
“The documentary we’re creating will
After a successful run with JVC’s GY-HM100
be in two parts. The first will focus on
and GY-HM700 camcorders, everyone
the preparation for the race, with some
involved agreed that the cameras would fit
background on all concerned, as well as
Antares Media’s requirements to film this
the fundraising drive and hopefully covering
OFF-ROAD
some of the work the charities are doing.
Then the second part will focus on the race
itself, which is a 14-day endurance race
with about 21 hours of driving per day in
mainly desert-hot conditions.
“The solid-state recording system used
by the JVC cameras is ideal for such a
documentary, with no moving parts to get
dusty when we film. Also, as it records
QuickTime files, this helps us edit on
location with Final Cut Studio to keep a
good workflow going throughout the race
with online excerpts. We also intend using
the smaller GY-HM100 for video diaries.”
The two-drivers will need all of their
Arabia to Africa
The Arabia to Africa project
follows a determined couple who
have set out to drive from the
UAE all the way to South Africa.
They aim to raise awareness
about various issues relating to
orphanages in Africa, particularly
in Zimbabwe, and are using the
JVC GY-HM100 camera to film a
nine-episode travel series of their
exciting expedition.
experience to tackle the Bowler Nemesis,
The series will be presented by Sarah
which is definitely not for the faint-hearted.
Kilalea, a well-known actress in the
The car, manufactured and designed by
Middle East, and will be filmed and
Bowler Off-Road in Derby, is a monstrous
directed by Martin Leahy, who has a
4-wheel drive vehicle, boasting an
wealth of experience in the industry.
enormous 4.4 litre engine, 6-speed manual
They will be taking the GY-HM100
gearbox and 252 BHP. The Bowler team
ProHD camcorder with them on their
comprises of three cars and a support truck
travels, so Sarah tells HIGHWAY the
for the race.
main motivations for choosing it.
“We chose to approach JVC for this
continues, “and will be used as the main
camera for shooting the documentary.
We will look at using the GY-HM100
GY-HM100 to film the series and, as the
team consists of a small filming crew,
it allows them to shoot footage of never
seen before places, in areas where larger
crews would be rejected.
“We needed a lightweight camera
that would still give us high quality
footage - the GY-HM100 was perfect”
“We were in Egypt filming the pilot and
the tourism police merely thought it was
a consumer camera – it’s that small,”
Martin enthused. “But it packs a punch,
as it’s full HD, and the greatest thing is
its sheer ease of use. It came highly
that it records directly to SDHC cards
recommended by professionals within
and is directly compatible with Final Cut
the industry and, because we are doing
Pro on our Apple MacBook. All in all, we
such an adventure-filled show, we
couldn't be happier, the GY-HM100’s
needed a rugged, lightweight camera
quality, size and durability is perfectly
that would still give us high quality
suited for long trips.”
for this!”
array of professional features,” Alexandra
South Africa. They'll be using the compact
specific camera model because of
footage; the GY-HM100 was perfect
“The GY-HM700 was chosen for its vast
coast of Africa all the way to Cape Town,
Sarah and Martin leave on the 21st
September 2009, on World Peace Day.
The documentary will follow Martin and
HIGHWAY will keep in contact with them
Sarah’s four month journey, which will
throughout their journey, and cover
see them driving their Nissan Xterra from
their progress in a later issue. In the
Dubai, through Oman and Yemen, take a
meantime, follow their progress at
ferry into Djibouti and drive down the east
www.arabiatoafrica.blogspot.com. n
cameras inside the cars themselves,
with one camera for both Mick and Mark.
They give us the high quality we need
yet are small and lightweight enough to
not get in the way. They are also extremely
simple to use; the quality of the footage
in the conditions we had to work in was
really impressive.
“We had no problems
using the cameras and
they dealt with all the sand
being kicked up by the boys
superbly. I would say the GY-HM100
and GY-HM700 are perfectly suited
for use in a rugged environment, due
to their reliability and durability.” n
11
13
Digital signage for Westin Grand
Based in Munich, the Westin
Grand Hotel München Arabellapark
delivers world-class customer
service and is one of the best 5*
hotels in Germany. It has recently
invested in a new TV-TOOLS
digital signage system, complete
with large format GM-F monitors,
designed to provide a simple,
stylish way of providing information
for its business and leisure guests.
by trained hotel personnel, with individual
Westin chose the JVC TV-TOOLS solution
as it was the most innovative system.
The hotel team worked with integrator,
Medialis, to not only install the system
from a technical point of view, but to work
with them to create marketing campaigns
that would be displayed throughout
the hotel. Medialis provided powerful
templates that could be easily updated
player PCs for use with meeting room
Porsche
The Porsche Driving Experience
Centre, launched in November 2008,
is based at the famous Silverstone
Circuit, regarded as the home of
British Motorsport. It has installed
TV-TOOLS digital signage screens,
making the centre even more
interactive for visitors.
user authorisation, helping promote crossselling strategies and brand awareness.
The software is very flexible yet simple to
use by hotel staff, and it is fully integrated
via SQL with the customised new webbased room-booking software that also
was part of the project.”
Along with the TV-TOOLS licences,
the Westin purchased twelve GM-F420S
42" LCD monitors, for use in freestanding
display towers, and twenty compact
door displays. The system is extremely
interactive, as each of the display towers
‘knows’ where it is been positioned in
the hotel and adjusts directional arrows
accordingly for each room booking
displayed, pointing the way for visitors. n
www.tvtools.info
Pit your skills against top F1 drivers with TV-TOOLS
The Centre itself houses a Porsche display
information about Silverstone’s events,
area, a restaurant with panoramic views of
customer Driving Experience times, adverts
the Porsche test track and an innovative
for valet services, meeting room booking
Human Performance Centre. Visitors
information and even the day’s menu –
are also able to see the entire Porsche
it was the flexibility to change content
facility from a rooftop platform which offers
regularly that we really liked.”
spectacular views of both the Porsche Test
Tracks and Silverstone’s Grand Prix Circuit.
the elite F1 drivers train, uses TV-TOOLS
Porsche recently purchased ten 42"
in an interesting way. “We have a reaction-
screens from JVC, along with JVC’s
based training game called ‘Batak’ that
TV-TOOLS software, for use in the Driving
the F1 team use, and we can now offer
Experience Centre. Jon Roach, Operations
visitors the chance to test their reactions
Manager, explains what changes they are
against professional drivers, such as Mark
making to the Centre and how TV-TOOLS
Webber. Using our TV-TOOLS system, the
software has featured in their plans.
visitors’ results can be updated onto a live
“We wanted The Porsche Driving
Experience Centre to have a more modern
feel and digital signage was a big part of
12
The Human Performance Centre, where
scoreboard, displaying the results in the
foyer for their colleagues to see. Scores
simply get updated using Microsoft Word.”
these plans,” he explained. “We needed
Jon concludes, “All in all, we are very
software that would be uncomplicated
pleased with the results that TV-TOOLS
and easy to implement, so we now use
produces. It was easy to get to grips with
TV-TOOLS software to display whatever
the software; it’s the perfect solution for
information we choose. There may be
our digital signage requirements.” n
DIGITAL SIGNAGE
European Broadcasting Union
The European Broadcasting
Union is the largest association
of national broadcasters in the
world, with 75 active members,
from 56 countries in and around
Europe, and 43 associate members
around the world. It has recently
chosen the TV-TOOLS digital
signage system for displaying room
booking information, and to play
EBU partner television and EBU/
Eurovision corporate videos.
Stücki, Basel
Nowadays, people expect shops to
be more than just places where they
make purchases; they want to feel
good, to have exciting experiences
and to be given direction. To meet
those expectations in the Stücki
Shopping Mall, the Basel-based
media company, iart interactive
ag, contributed the multimedia
narrative staging to complete the
architectonic and communication
concept and choose TV-TOOLS
systems for the digital signage.
EBU chose TV-TOOLS, together with
the large format GM-F LCD professional
monitors, as this formed one complete
full HD digital signage solution,
compatible with 1080p video files.
The purchase included six of the large 52"
GM-F520S monitors, one 42" GM-F420S
monitor, and one large 65" GD-F65L1
display. With so many EBU members, they
needed a flexible room booking system, so
bought 1 Designer and 8 Player TV-TOOLS
licences to run this using their network. n
Shopping centre installs 80 displays with TV-TOOLS
The shopping experience begins as soon as
directly controllable, administered centrally
you approach the Stücki towers. They are
and supplied with a wide variety of media,
covered with 15-metre high LED displays
including text, images, video, internet and
that change their appearance with patterns,
TV content, all transmitted in real time.
text messages or images, depending on
the needs of the shopping centre and its
shops. In every part of the centre, visitors
can obtain orientation assistance and
information via digital signage, powered by
TV-TOOLS software running eighty large
Digital signage software TV-TOOLS is
perfect for such an application, allowing
content to be played on several monitors,
supporting various file formats and
offers flexible data input via user-friendly
format 42" GM-F420S LCD monitors.
templates. “When we were developing
“We decided to provide content on both
the high degree of flexibility shown by the
sides of ‘columns’ and along the pathways
in a way that information would always
be within visitors’ field of view,” explains
Valentin Spiess, iart interactive’s founder
and CEO. The media planners considered
the best technical solution for the columns
to be high definition monitors placed one
above the other, however they had to be
the columns, we were greatly assisted by
developers of TV-TOOLS,” said Valentin.
“The constructive cooperation between
us resulted in the software being easily
tailored to the desired application.”
“It was important to select
robust, upgradable components
– TV-TOOLS was perfect for this”
When evaluating monitors, the selected
TV-TOOLS software determined the choice
of eighty 42" GM-F420S LCD displays.
They are full HD, can be mounted in portrait
mode, playable with several layers and can
be used 24 hours a day, 7 days a week.
Valentin Spiess is pleased with the choice
of components; “The media solutions we
create need to have high quality design and
technical characteristics that are geared to
the long term. It was therefore important
to select robust, upgradable components
for the columns – TV-TOOLS and the
GM-F screens were perfect for this. Users
enjoy the system’s flexibility and it always
remains up to date.” n
13
Horse welfare
GY-HM100 documents vital evidence of horses suffering
Leading international horse
charity World Horse Welfare has
been using the new JVC HM-100
camcorder to document one of the
biggest abuses of horses in Europe.
The charity campaigns against the
long distance transportation of
horses to slaughter in Europe and,
in a recent fact finding trip, Film and
New Media Officer Basil Hayes used
the GY-HM100 to document this
needless suffering.
“The small form factor of the GY-HM100
“The layout of the camcorder is perfect for
was perfect for this filming assignment,"
filming around nervous animals, with all
said Basil, "as it enabled me to travel with
controls to hand and easily accessible.
minimal shooting kit; the camera, spare
The GY-HM100 also has an excellent
batteries, SDHC cards, radio microphone
automatic mode for “run and gun” situations
kit and a small tripod, but still capture fine
such as the loading of horses into lorries
HD images at 35mbps.”
The June field trip followed the trade route
from Romania, where horses are sourced,
through to their arrival in Italy, where the
horses are processed through abattoirs
into the human food chain. Around 100,000
horses each year are made to endure
agonising journeys lasting many days and
covering thousands of miles across Europe
to slaughter, often travelling in cramped
conditions without adequate food, water
or rest periods.
that can be fraught with incident and the
need to relocate quickly and effectively.”
The footage from the trip was all filmed in
720p 25fps .MP4, which was then dropped
straight into Adobe Premiere Pro CS4
for editing without the need to transcode
into a different format. The final edited
package will be presented to the European
“Filming with the
GY-HM100 allowed me
to take more discreet footage.”
With such a sensitive subject, filming was
often taking place in potentially volatile
Commission to highlight the need for better
situations: “Without a doubt, filming with
legislation and enforcement. The film will
the GY-HM100 allowed me to take more
also be uploaded to YouTube (in HD) to
discreet footage. There were situations
help raise support for the campaign and will
where the drivers of the transportation
be used at the World Horse Welfare Annual
lorries were not keen to be filmed, and yet
Conference to highlight the work we are
we still needed to gather evidence of how
doing and the overwhelming need to end
the current legislation isn't going far enough
long-distance transport to slaughter.
to protect the horses,” Basil continues. “The
compact nature of the camcorder allowed
14
It is hoped that the footage captured with
it to be placed in confined spaces, showing
the GY-HM100 will help to bring an end
the cramped conditions these horses are
to this inhumane and unnecessary trade.
subjected to, not being able to move for
To sign World Horse Welfare’s petition
days at a time, in extreme heat.
please visit www.makeanoise.co.uk. n
PRO HD
Brighton on Friday
Darren Clementson, editor and
filmmaker, recently purchased
JVC’s new hand-held GY-HM100
camcorder to help create his debut
film, Brighton on Friday. Darren
reveals why he chose the GY-HM100
for his project, and how this helped
him learn the key skills needed.
Learning videography with the GY-HM100
As an editor and filmmaker, Darren has
The small size of the camcorder certainly
used JVC’s products before and was happy
didn't mean there were any shortfalls on
with the result that the GY-HM100 produced.
performance. "The JVC GY-HM100 is still
“I have been an Apple Certified professional
able to produce broadcast quality images,”
for the past five months, specialising in
Darren continues, “and its low weight is
Final Cut Pro and DVD Studio Pro,” Darren
an obvious advantage over its main rival,
reveals. “I decided to start with a solid base
the Sony A1E – the GY-HM100 is slightly
so an Apple Certification was a must for me.
bigger in size, but lighter.
The projects I have undertaken so far are
non-profitable and a chance for me to gain
valuable experience.
“The GY-HM100 allowed
me to practice techniques and
still achieve outstanding results”
“My first project was called Reflection;
equipment was minimal during filming and
consisted of a Manfrotto 785B tripod and
the JVC GY-HM100 with SDHC class 6
memory cards. All this was able to fit neatly
in a rucksack for transporting. I found the
camera to be compact, comfortable to use,
and I like the fact it shoots 35mbps full HD
1080 on SDHC cards in native Final Cut
Pro QuickTime .MOV – this is a very cool
“Using the SDHC cards for recording
means it's quiet and very reliable. I also
liked the focus assist feature, as this
made shooting easier in manual control
mode, especially when using depth of
field in my film Brighton on Friday. As
an inexperienced videographer, the GYHM100 allowed me to practice techniques
and still achieve outstanding results.” n
feature for any FCP professional.”
www.blinkdjc.com
Over- and under-cranking
How to achieve the effect with the GY-HM700
The term over/under-cranking
actually comes from the time when
‘analogue’ film cameras were still
manually operated. The operator
had to turn a manual crank in order
to move the roll of film inside the
camera; the faster the crank was
turned, the more images per second
were shot by the camera, and vice
versa. So by manually changing
the film speed during recording,
a slow-motion or fast motion
effect could be achieved when
this footage was later shown at the
fixed typical film rate of 24 frames
per second (fps). Here's how you
can recreate the effect using the
GY-HM700 camcorder.
The digital equivalent, while still being
called over- and under-cranking, uses a
different technology to achieve the same
effect, altering the number of images
shot per second. In an electronic camera,
nothing is turning that can be accelerated
or decelerated; instead the number of
frames the camera sensor captures per
second has to be altered. This is achieved
by changing the sensor readout clock to
deviate from the standard 24 or 25 fps.
In the GY-HM700, this feature is available
in 720p only, at frame rates of 24 or 25
fps. The files that are being recorded are
digitally labelled as 24p or 25p files but, in
system will play them at precisely this rate,
and the desired effect of slow- or fastmotion will be achieved.
While fast-motion can be achieved by
deleting frames from an existing recording,
true slow-motion effects can only be
generated by recording a higher number of
frames and then playing them at a slower
speed. Unlike NLEs that rely on slowing
down a standard piece of video footage
by repeating frames, true slow-motion
generated by over-cranking exhibits less
motion judder and more image clarity, as
it relies on a significantly higher number
of real images. Here’s how to achieve this
reality, they're being recorded at a different
using the GY-HM700 (in 720p only):
speed. The fastest available speed on
n Set the camera for frame rates and
the GY-HM700 in 24p mode is 60 fps; the
slowest is 10 fps. Despite being recorded
at these non-standard speeds, all recorded
resolution of 720p/24 or 720p/25.
n Then, in the recording mode menu,
files are digitally-‘labelled’ as having a
change recording from ‘Normal’ to
‘Variable Frame’ and pick the desired
frame rate of 24p, therefore any editing
frame rate. n
15
Snowboarding in Russia
Online video magazine launched for popular sport
“I started as the camera man and editor
of this project,” Alexander comments,
“with the aim of bringing the latest
Mounted steel
A recent documentary about
jousting in the modern era was shot
entirely with JVC ProHD cameras.
This most unusual of sports was
delved into by director Simon Van
Der Spoel, with interesting results.
extreme sport trends and events to
people online. Our latest project was
filmed during the summer snowboarding
camp on Mount Elbrus – one of the
highest mountains in the world. During
our stay, we shot a range of videos,
with the different weather conditions
providing an opportunity to fully test the
GY-HM100. From high-altitude shooting
in intense sunlight, to filming in hazy fog,
the camera performed brilliantly.
“I chose the GY-HM100 camcorder for
Alexander Fetsov is the chief
video editor of the Warmup
TV journal – the first Russian
online video magazine about
snowboarding and other dynamic
sports. With year-round snow
available on the highest Russian
peaks, there’s always somewhere
to snowboard, with amazing
mountain landscapes. Content
for Warmup TV is now being shot
using the GY-HM100 camcorder,
with Alexander putting it to the
test in often extreme conditions.
http://warmuptv.ru
its shooting quality and ergonomics as,
on tour, I need a camera that’s compact.
Its optical image stabiliser allows me to
shoot dynamic sports and to get a sharp
picture without using a tripod; I have
even taken usable shots when following
the snowboarder down the mountain
itself. I also like the fact the camcorder
records in all HD formats to SDHC cards
as we’re able to start editing immediately
after shooting, via Adobe Creative Suite.”
Van Der Spoel said, “Jousting is such a
unique pastime and we wanted to know
all there was to know about the people
involved. The title of the documentary is
Mounted Steel. As the director of the film,
I specifically chose the GY-HD200 cameras
because I wanted the high definition pictures
they provide and their amazing quality of
shots. The high-speed action was caught on
tape in stunning clarity with a bit of shutter to
make the lance breaks extra crisp.”
The documentary was filmed on location
in the Blue Mountains, Australia,
with severe wind gusts and in -7°C
One of the most important advantages
temperatures. “The camera and tape stock
to Alexander was the camcorder’s
held up beautifully under these filming
ability to record slow-motion along with
conditions, getting lush colour even in
audio data. “For sports filming, we used
overcast weather,” Van Der Spoel added.
720p/50 format – the GY-HM100 gave
“This is one of the most interesting films I’ve
crisp pictures of fast-moving objects,
ever worked on. I can tell you that all the
plus smooth slow motion.” n
jousting you see is for real and having tried
it, it really really hurts when you get hit.
“In order to capture the authenticity and
intensity, the ProHD cameras had to
perform and I’m delighted to say they did
just that. I was very impressed with the
JVC cameras, especially as I am a former
broadcast news camera operator/editor;
they are above and beyond most cameras
I’ve used in my professional career.
My DoP, Kris Woldt, has always been
impressed with the quality of JVC’s gear;
he personally owns the ProHD cameras
used in this documentary. The action of the
jousting tournament was fast and colourful,
and was captured perfectly; a testament
to the JVC brand.” n
www.thrualensmedia.com.au/mountedsteel.html
16
EDUCATION
Roehampton University
Flexible GY-HD251 studio camcorder chosen for live events
TVR, the television unit at
Roehampton University, has been
using JVC equipment for many
years – from KY17 cameras in
1991 to KY27s in 1996 – for their
portable production unit. It recently
purchased the JVC GY-HD251
camera for use for its live events.
www.roehampton.ac.uk
Met Film
Met Film, based in Ealing Studios,
is comprised of a film school, a
feature film production company,
a post-production facility and a
creative agency. The company
recently purchased fourteen JVC
GY-HM700 and two GY-HM100
camcorders for use throughout
its facility.
www.metfilm.co.uk
“Our original kit has been reliable for
years,” said Peter Merton, Head of Media
at the University, “and it’s still working well.
But with developments in technology and
the introduction of HD, the time had come
to replace the KY27s and look to something
a little more flexible and future-proof.
We looked at a range of products in the
marketplace but decided that the JVC
GY-HD251, supplied by First Choice
Solutions, with its studio adapter and LCD
viewfinder, offered the most flexible system
and the best value for money.
“We also liked the fact it can be used as an
ENG camera, as well as in ‘studio mode’.
We are purchasing three camera channels,
with CCUs and remotes, which will be used
to cover live events including graduations,
lectures and small outside broadcasts.” n
Tapeless camcorders chosen by West London film school
Russell Stopford, Managing Director, Met
Film Creative & Met Film Post, explained
why the company chose JVC’s solid state
camcorders and how they have assisted
with their teaching. “Giving students the
chance to use a professional industryleading camera was important for us.
It offers our students experience using
cameras that they are likely to use later on
in their careers in the film and TV industries.
At Met Film we are constantly raising
the technical and creative bar, creating a
world-leading centre of digital filmmaking
excellence, and our partnership with
JVC – using their cameras and high-end
monitoring – is another example of that.”
Met Film School’s practical filmmaking
courses are taught by industry professionals,
placing emphasis on small classes and
practical teaching methods. Met Film is
also unique in the fact that its students
can gain real world experience in-house,
in its own production, post-production,
consulting and creative divisions. “We were
especially impressed with the GY-HM700,”
Russell said, “ as it really is a filmmaker’s
camera. It is perfectly weighted and feels
very comfortable on the shoulder, while the
interchangeable lenses give us the flexibility
to work with a range of other lens options too.
“Both camcorders offer exceptional picture
quality, which gives the students some
great footage to work with on their projects.
The workflow when using the camcorders is
fantastic, as they record .MOV files that can
be edited straight away using our Final Cut
Pro editing systems. As the SDHC media
cards used by the cameras are relatively
cheap, students can afford to buy them as
backups too. This also helps reduce the
amount of storage space needed.”
“We were especially
impressed with the GY-HM700
as it really is a filmmaker’s camera.”
Met Film School is sponsoring this year’s
MediaGuardian Edinburgh International
Television Festival and, as part of its
involvement, students will film the event
and its sessions exclusively using JVC’s
GY-HM100 and GY-HM700 cameras.
“Our students are very competent,”
Russell concludes, “and I know they are
looking forward to tackling the TV festival
with the new cameras.” n
17
Middlesex University
Flexible GY-HM100 camcorders for student filmmaking
“We needed a lightweight, affordable
camera that would give us a good image,”
Andrew explained. “We also had to bear
in mind it would be the first time that
most students had handled this sort of
camcorder, so we wanted something that
was durable – JVC’s GY-HM100 ticked
all the right boxes. We will be using these
camcorders on a number of courses
including Animation, Moving Images
and Film, Video and Interactive Arts.”
The Digital Media Workshop at Middlesex
University is currently undergoing major
refurbishments and the new cameras
Middlesex University, first formed in
1992, has recently purchased forty
JVC GY-HM100 ProHD camcorders,
along with a GY-HM700, for use on
various courses. Middlesex also
plans to purchase another forty
GY-HM100s within a year. Andrew
Pomphrey, Senior Technician,
Time-Based Media, talks about the
University’s plans for the future
and the reasons for choosing
JVC’s solid-state camcorders.
were an essential part of its plans. “They
are small and great for documentary and
guerilla filmmaking,” Andrew continues,
“yet offer all the features of a larger
camera, including balanced audio
connections, good manual controls and
a nice lens. It's a very good teaching tool.
“We were going to stick to tape-based
cameras initially, as this would provide
affordable data backup for the students,
but as the SDHC cards used by the JVC
camcorders are so inexpensive, these can
be used instead. The cameras are a good
price, which means we feel comfortable
lending them overnight, giving students the
Photographs courtesy of William Gillingham-Sutton
freedom to develop their skills and ideas.
18
The Digital Media Workshop has a central
EditShare server, with 35 workstations
attached, running a mixture of Final Cut
Studio and Production Premium editing
systems. “As the JVC camcorders record
in .MOV and .MP4 formats, the students
can begin editing quickly,” Andrew explains.
“With no need to transcode the files
before editing, storage requirements were
reduced, allowing up to 300 streams, and in
turn enabling over fifty edit stations to work
directly off the server at any one time.”
One student who’s already well-acquainted
with the new GY-HM100 camcorders is
Ethan Race, a Middlesex student in his
second year of the BA Film Video and
Interactive Arts degree. He won ‘Best
Drama’ category in the ‘Blast Future Film
Awards’ with his film, Conflict. Ethan,
pictured left and below, was awarded
a £3000 bursary to make a film with
a professional crew to a professional
standard and has been working on this
film for about six months now. “I have
used a range of rented cameras during
the project,” Ethan says, “but now the
GY-HM100s have turned up, I’ve been
able to shoot the final scenes in 1080i.”
Ethan’s film, Rapture, will be show on
BBC2 in November and BFI, Feb 2010. n
www.mdx.ac.uk/arts
EDUCATION
EDUCATION
Columbia College
GY-HM100 camcorders offer quick shoot-to-edit workflow
The Department of Film & Video
at Columbia College, Chicago –
one of the largest accredited film
schools in the world – has recently
purchased more than 100 JVC
GY-HM100 handheld camcorders
to serve as the primary acquisition
medium for hundreds of students
completing its Foundations
Program, a two-semester
curriculum designed to introduce
them to the craft of professional
filmmaking.
According to Don Smith, associate chair,
The department faculty recognised quickly
Department of Film & Video, the JVC
that the GY-HM100 was well suited to the
camcorders were chosen because they
needs and goals of its curriculum. “For
record HD footage to inexpensive SDHC
educators, it’s important to choose camera
memory cards in the QuickTime .MOV file
equipment that doesn’t obstruct or frustrate
format. Students can drag files directly to
beginning students, yet is complex enough
the Final Cut Pro timeline on their Apple
to satisfy the advanced student’s more
laptops and begin editing straight away.
ambitious movie-making aspirations,”
“The most important benefit these
camcorders offer us is the ability to record
high-quality, native QuickTime files that
are ready to edit without the timeconsuming media capture or ingest
process,” said Smith. “JVC camcorders
enable us to teach our students how to
work as part of a creative collaborative
team, employing the same efficient,
streamlined workflow that is revolutionising
the way motion pictures are made.”
Columbia College has a long-standing
relationship with JVC in the US, and its
faculty was consulted when the ProHD
camcorder line was developed. Back
in spring this year, JVC donated a preproduction model of the GY-HM100 to
the Department of Film & Video so that
23 students could participate in a creative
filmmaking opportunity posed by top
ad agency DDB/Chicago. The students
volunteered to produce one-minute videos
to promote the Field Museum, the agency’s
Chicago-based client, for a variety of
internet outlets.
said Bruce Sheridan, chairman, Department
of Film & Video. “Since passionate film
students push the creative and technical
envelope on new technologies as much as
professional users do, there are inherent
benefits to collaborations between educators
and technology innovators, and this is well
illustrated by our relationship with JVC.”
“JVC camcorders enable us
to teach our students how to work
as part of a creative collaborative team.”
“While we strongly believe in teaching
the disciplines of traditional filmmaking
and storytelling, we’re equally dedicated
to giving our students an understanding of
digital cinematography, from pre-production
to digital intermediate finishing,” noted
Charles Celander, operations manager,
Department of Film & Video. “JVC
camcorders are the key to accomplishing
our ultimate goal: to graduate students that
can go on to make a positive contribution
to the motion picture industry.” n
www.colum.edu
19
Ready for your
next adventure.
Introducing the new, robust
GY-HM700 tapeless camcorder.
When you’re shooting on location, equipment
reliability is essential. Our GY-HM700 camcorder is
able to withstand high temperatures and demanding
conditions, so filming becomes a breeze.
The shoulder-mounted camcorder – and its little
brother, the hand-held GY-HM100 – both record
native QuickTime files for Final Cut Pro and
XDCAM-EX files for other major non-linear editing
systems, allowing you to start editing immediately
without breaking into a sweat.
In addition, the camcorders record high definition
video and audio directly to inexpensive, readilyavailable SDHC media cards, so there are no
tape mechanisms or moving parts.
So don’t wait around for file conversion
or transcoding. Make a dash for JVC.
GY-HM100
GY-HM700
For further information on the new GY-HM700 camcorder
and its little brother, the GY-HM100, please visit www.jvcpro.eu.
www.jvcpro.eu
©2009 JVC Professional Europe Ltd. Apple, the Apple logo, QuickTime and Final Cut Pro are trademarks of Apple Inc. registered in the U.S. and other countries.