Tourism in hungary 2012

Transcription

YOU WILL BE MORE WITH EVERY ADVENTURE
gotohungary.com
Tourism
in hungary
2012
with preliminary data
Tourism
in
Hungary
2012
International Tourist Arrivals in the World
(million, 2012/2011)
Europe (534.8; +3.3%)
Africa (52.3; +6.2%)
Americas (162.1; +3.7%)
Asia and the Pacific (232.9; +6.8%)
Middle East (52.6; -4.9%)
Source: UNWTO
Fact & Figures about Hungary
Territory
Population
Population density
Capital
Capital's population
Neighbouring countries
Form of government
Official language
Religion
Holidays
Time zone
Currency
GDP 2011*
GDP 2011/2010*
GDP per capita 2011*
Internet penetration
International airports
Membership in international
tourism organizations
93,030 km2
9,957,731 (1 January 2012)
107.0 km2
Budapest
1,740,041 (1 January 2012)
Austria, Slovakia, Ukraine, Romania, Serbia,
Croatia, Slovenia
Republic
Hungarian
51.9% Roman Catholic, 15.9% Calvinist, 3.0% Lutheran,
2.6% Greek Catholic, 1.0% other Christian, 11.1% Other
denomination, 14.5% Unaffiliated
1 January, 15 March, Easter Monday,
Whit Monday, 1 May, 20 August, 23 October,
1 November, 25–26 December
GMT + 1 óra
Forint (HUF), 1 EUR = 279.21 HUF
138,777 million USD (27,886 billion HUF)
4.3%
13,917 USD (2,797 thousand HUF)
65.4%
Budapest, Debrecen, Sármellék
World Tourism Organization (UNWTO), European Travel
Commission (ETC), Visegrádi Négyek (V4)
* Preliminary data.
Sources: Internet World Stats, HCSO
The Economic Impact of Tourism in Hungary*
GDP
2007
Employment
billion HUF
%
000s
%
1,322
5.9
323
8.4
* Direct impact of tourism.
Cover: Cultural quarter by the River Danube in Budapest, hand-made porcelain.
Source: HCSO
Tourism
in
Hungary
2012
Summary Data 1
Main Data on Hungarian Tourism
2011
2012
Visitors at Frontiers*
Inbound (000s)
32,317
2012/2011
33,717
+4.3%
Outbound (000s)
12,733
12,316
–3.3%
Arrivals and Guest Nights at Commercial Accommodation
Domestic
Arrivals (000s)
Guest nights (000s)
Average length of stay (nights)
4,199
4,178
–0.5%
10,205
10,309
+1.0%
2.4
2.5
+1.5%
International
Arrivals (000s)
Guest nights (000s)
3,822
4,133
+8.1%
10,411
11,300
+8.5%
2.7
2.7
+0.4%
8,021
8,312
+3.6%
20,616
21,609
+4.8%
2.6
+1.2%
Total
Arrivals (000s)
Guest nights (000s)
2.6
from which: in Hotels
Domestic
Arrivals (000s)
2,816
2,871
+1.9%
Guest nights (000s)
6,730
6,993
+3.9%
2.4
2.4
+1.9%
Arrivals (000s)
3,367
3,677
+9.2%
Guest nights (000s)
8,642
9,591
+11.0%
2.6
2.6
+1.6%
International
Total
Arrivals (000s)
Guest nights (000s)
6,183
6,547
+5.9%
15,372
16,584
+7.9%
2.5
2.5
Commercial Accommodation Gross Revenues
+1.9%
Domestic accomm. fee (million HUF)
51,923
54,962
+5.9%
International accomm. fee (million HUF)
88,560
97,018
+9.6%
Food & beverage (million HUF)
60,716
60,773
+0.1%
Other revenue (million HUF)
Total (million HUF)
52,613
253,813
Balance of Tourism
57,583
+9.4%
270,336
+6.5%
–6.4%
Receipts (million EUR)
3,137
2,935
Expenditure (million EUR)
1,390
1,221
–12.2%
Balance (million EUR)
1,747
1,714
–1.9%
* January–September.
Sources: HCSO preliminary data, MNB
Tourism
in
Hungary
2012
Summary Data 2
Guest Nights by Type of Accommodation
2011
15,371,951
1,530,400
7,254,664
5,126,530
641,465
54,895
763,997
2,201,318
2,908,223
1,543,655
1,139,675
1,057,467
1,499,885
20,615,517
Hotels
5 star hotels
4 star hotels
3 star hotels
2 star hotels
1 star hotels
Without category
Spa hotels
Wellness hotels
Boarding houses
Community hostels
Bungalows
Camping sites
2012
16,583,782
1,614,290
8,492,428
5,334,793
468,171
89,446
584,654
2,247,575
3,475,929
1,348,875
1,194,278
1,021,052
1,460,739
21,608,726
2012 share
76.7%
7.5%
39.3%
24.7%
2.2%
0.4%
2.7%
10.4%
16.1%
6.2%
5.5%
4.7%
6.8%
100.0%
2012/2011
+7.9%
+5.5%
+17.1%
+4.1%
–27.0%
+62.9%
–23.5%
+9.6%
+13.4%
–12.8%
+4.8%
–3.4%
-2.6%
+4.8%
Source: HCSO preliminary data
The change in the number of guest nights at the hotels (7.9%) was above the country average
(4,8%). One star hotels reached the biggest growth within the hotel category.
Arrivals and Guest Nights by Tourist Region (2012; 2012/2011)
Western Transdanubia
A = 11.6%; –1.7%
N = 12.1%; –0.9%
Central Transdanubia
A = 4.4%; –2.8%
N = 4.1%; –2.1%
Budapest and the Central
Danube Region
A = 42.2%; +8.2%
N = 37.8%; +10.2%
Northern Hungary
A = 8.2%; +5.2%
N = 7.3%; +5.5%
Northern Great Plain
A = 6.7%; –2.1%
N = 7.3%; +0.4%
Lake Tisza
A = 1.1%; +2.6%
N = 1.2%; +4.0%
Lake Balaton
A = 15.6%; +1.0%
N = 20.5%; +2.5%
Southern Transdanubia
A = 4.3%; +2.5%
N = 3.9%; +4.0%
Southern Great Plain
A = 5.9%; +1.0%
N = 5.8%; +3.0%
A = Arrivals, N = Guest nights.
Geographical concentration is typical of Hungarian tourism: 70.4% of total guest nights are registered
in the Budapest and the Central Danube, the Lake Balaton and the Western Transdanubia tourist regions.
Share of Domestic and International Guest Nights
by Tourist Region (%, at Commercial Accommodation)
Lake Balaton
Budapest and the
Central Danube Region
Northern Hungary
Domestic
International
Lake Tisza
0%
20%
40%
60%
Country average: domestic: 47.7%, international: 52.3%.
80%
100%
Tourism
in
Hungary
2012
Summary Data 3
Monthly Breakdown of Guest Nights
at Commercial Accommodation
20%
Total
Domestic
International
18%
16%
14%
12%
10%
8%
6%
4%
2%
0%
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
XII.
Seasonality is typical of Hungarian tourism: most of the guest nights were generated in July and
August (14.6% and 16.3%, respectively).
Number of Guest Nights by Tourist Region
Lake Balaton
Danube Region
Northern Hungary
Lake Tisza
Total
Domestic
2,700,589
International
1,726,984
Total
4,427,573
1,496,774
6,670,126
8,166,900
915,237
654,185
1,076,421
1,326,315
601,087
1,352,117
186,197
10,308,922
331,491
184,621
506,712
253,525
288,391
1,272,299
65,655
11,299,804
1,246,728
838,806
1,583,133
1,579,840
889,478
2,624,416
251,852
21,608,726
More than half (59.0%) of international guest nights are registered in the Budapest and the Central
Danube Region, 15.3% are registered in the Lake Balaton tourist region.
Most Visited Hungarian Cities*
Domestic
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Budapest (877)
Hajdúszoboszló (464)
Siófok (410)
Hévíz (335)
Zalakaros (291)
Gyula (268)
Sopron (267)
Bük (267)
Balatonfüred (255)
Eger (214)
International
Budapest (6,423)
Hévíz (670)
Bük (368)
Sárvár (269)
Balatonfüred (229)
Győr (200)
Siófok (172)
Zalakaros (140)
Sopron (94)
Total
Budapest (7,300)
Hévíz (1,005)
Bük (635)
Siófok (582)
Balatonfüred (484)
Sárvár (447)
Zalakaros (431)
Sopron (361)
Győr (358)
* () Number of guest nights at commercial accommodation units (000s).
The spas and the Lake Balaton are also popular destinations after Budapest among the visitors.
Tourism
in
Hungary
2012
Domestic Tourism
Domestic Guest Nights by Type of Accommodation
Hotels
5 star hotels
4 star hotels
3 star hotels
2 star hotels
1 star hotels
Without category
Spa hotels
Wellness hotels
Boarding houses
Community hostels
Bungalows
Camping sites
Total
2011
6,729,924
178,051
2,843,038
2,714,743
481,863
33,518
478,711
1,169,041
2,003,329
1,136,573
1,001,310
857,072
477,029
10,204,743
2012
6,992,687
170,714
3,281,481
2,762,958
350,189
75,302
352,043
995,720
2,402,066
993,243
976,890
822,714
523,388
10,308,922
2012 (share)
67.8%
1.7%
31.8%
26.8%
3.4%
0.7%
3.4%
9.7%
23.3%
9.6%
9.5%
8.0%
5.1%
100.0%
2012/2011
+3.9%
–4.1%
+15.4%
+1.8%
–27.3%
+124.7%
–26.5%
–2.6%
+15.7%
–12.8%
–2.4%
–4.0%
+9.7%
+1.0%
The change in the number of domestic guest nights at the hotels (3.9%) was above the average
(1.0%). One star hotels reached the best results within the hotel category.
Domestic Guest Nights and Accommodation Fee
by Tourist Region (2012; 2012/2011)
N = 13,1%; –3,4%
AccFee = 13,2%; +1,2%
N = 5,8%; –5,4%
AccFee = 6,6%; –5,9%
Danube Region
N = 14,5%; +1,1%
AccFee = 17,2%; +0,9%
Lake Balaton
N = 26,2%; +1,3%
AccFee = 24,6; +9,3%
Northern Hungary
N = 12,9%; +5,4%
AccFee = 14,0%; +13,1%
N = 10,4%; –0,1%
AccFee = 9,3%; 11,9%
Lake Tisza
N = 1,8%; +8,0%
AccFee = 1,4%; +16,2%
N = 6,3%; +5,7%
AccFee = 5,9%; +3,0%
N = 8,9%; +2,1%
AccFee = 7,7%; +8,0%
N = Guest nights, AccFee = Accommodation Fee.
Geographical concentration is less typical for domestic tourism: 53.8% of domestic guest nights were
registered in the Lake Balaton, the Budapest and the Central Danube and the Western Transdanubia
tourist regions.
Motivation of Domestic Travellers (1–3 Nights; 4+ Nights)
1–3 Nights
4+ Nights
Entertainment, recreation, sports (27.4%; 56.7%)
VFR (58.4%; 25.9%)
Work for hobby (3.9%; 4.2%)
Wellness (2.7%; 4.1%)
Hiking (0.8%; 1.2%)
Study trip with school (0.4%; 1.0%)
City-break (1.6%; 1.0%)
Cultural or sport event (1.3%; 0.5%)
Business trip, exhibition, fair (0.7%; 0.4%)
Conference, congress (0.6%; 0.1%)
Non-tourist motivation (2.3%; 5.0%)
Total tourist motivation: 97.7% and 95.0%, respectively.
Source: HCSO (2011)
Tourism
in
Hungary
2012
Inbound Tourism 1
International Guest Nights by Type of Accommodation
Hotels
5 star hotels
4 star hotels
3 star hotels
2 star hotels
1 star hotels
Without category
Spa hotels
Wellness hotels
Boarding houses
Community hostels
Bungalows
Camping sites
Total
2011
8,642,027
1,352,349
4,411,626
2,411,787
159,602
21,377
285,286
1,032,277
904,894
407,082
138,365
200,395
1,022,856
10,410,774
2012
9,591,095
1,443,576
5,210,947
2,571,835
117,982
14,144
232,611
1,251,855
1,073,863
355,632
217,388
198,338
937,351
11,299,804
2012 (share)
84.9%
12.8%
46.1%
22.8%
1.0%
0.1%
2.1%
11.1%
9.5%
3.1%
1.9%
1.8%
8.3%
100.0%
2012/2011
+11.0%
+6.7%
+18.1%
+6.6%
-26.1%
–33.8%
–18.5%
+21.8%
+8.5%
–12.6%
+57.1%
–1.0%
–8.4%
+8.5%
The change in the number of international guest nights at hotels (+11.0%) was above average
(+8.5%). Four star hotels reached the best results within the hotel category.
International Guest Nights and Accommodation Fee
by Tourist Region (2012; 2012/2011)
N = 11.3%; +2.0%
AccFee = 8.8%; +12.2%
N = 2.6%; +5.6%
AccFee = 2.2%; +10.1%
Danube Region
N = 59.0%; +12.5%
AccFee = 70.5%; +9.2%
Lake Balaton
N = 15.3%; +4.5%
AccFee = 10.1%; +14.8%
Northern Hungary
N = 2.2%; +5.9%
AccFee = 1.7%; +2.4%
N = 4,5%; +1.4%
AccFee = 2.8%; +9.3%
Lake Tisza
N = 0.6%; –5.6%
AccFee = 0.3%; +5.2%
N = 1.6%; –1.7%
AccFee = 1.2%; –0.9%
N = 2.9%; +5.5%
AccFee = 2.4%; +2.7%
N = Guest nights, AccFee = Accommodation Fee.
Hungarian inbound tourism is geographically strongly concentrated: 85.6% of foreign guest
nights were registered in the Lake Balaton, the Budapest and the Central Danube and the Western
Transdanubia tourist regions.
Motivation of International Travellers (1–3 Nights; 4+ Nights)
1–3 Nights
4+ Nights
* Including wellness and medical treatment.
Recreation (8.5%; 26.4%)
VFR (24.0%; 25.5%)
Health tourism* (3.5%; 18.0%)
City-break (17.3%; 15.4%)
Business trip, exhibition, fair (15.1%; 4.3%)
Cultural or sport event (3.5%; 3.7%)
Conference, congress (1.6%; 1.0%)
Other tourist motivation (0.6%; 1.0%)
Transfer (16.3%; 0.0%)
Shopping (0.9%; 0.1%)
Other non-tourist motivation (8.6%; 4.5%)
Source: HCSO (2011)
Total tourist motivation: 74.1% and 95.4%, respectively. Total non-tourist motivation: 25.9% and
4.6%, respectively.
Tourism
in
Hungary
2012
Inbound Tourism 2
Arrivals and Guest Nights at Commercial Accommodation
Austria
Belgium
Croatia
the Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Ireland
Italy
Latvia
Lithuania
Luxembourg
the Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Europe
from which: EU-26
Asia
from which: China
India*
Israel
Japan
Republic of Korea
Africa
America
from which: Brazil
Canada
USA
Australia and the Pacific
Total
Arrivals
2012
2012/2011
296,733
+0.6%
69,966
+20.8%
35,552
+7.1%
187,127
+4.8%
39,998
–0.6%
5,822
+19.0%
43,385
+7.6%
142,261
–5.6%
569,592
+5.0%
34,579
–17.5%
19,936
+27.2%
228,637
+15.8%
7,170
–1.7%
8,420
-1.4%
4,215
+36.8%
123,973
+19.3%
45,323
+27.6%
189,790
+6.3%
14,514
–5.2%
218,300
+1.0%
154,179
+24.9%
63,316
+12.1%
118,009
+11.9%
26,955
–2.2%
143,946
+7.4%
83,988
+23.4%
58,488
+0.2%
50,267
+25.6%
135,706
+15.8%
238,204
+7.6%
3,483,060
+8.0%
2,853,241
+6.0%
348,644
+12.7%
72,551
+24.3%
10,568
n.a.
51,235
–0.8%
77,487
+11.1%
53,573
+19.6%
14,464
+22.8%
256,125
+3.9%
24,374
+80.5%
25,205
+1.7%
176,022
–1.1%
30,825
+7.0%
4,133,118
+8.1%
Guest Nights
2012
2012/2011
798,980
–1.3%
203,702
+23.8%
72,176
+16.0%
535,548
+4.2%
158,487
–2.7%
12,340
+0.1%
133,205
+9.3%
366,168
–5.4%
2,149,390
+3.2%
93,264
–18.3%
55,536
+29.4%
619,225
+17.1%
13,375
+0.1%
15,471
–6.5%
8,551
+16.3%
417,399
+24.0%
145,293
+26.9%
503,667
+12.4%
35,982
–4.9%
418,840
+0.8%
600,492
+30.0%
125,912
+15.5%
261,829
+10.8%
61,303
+10.6%
365,725
+10.1%
242,317
+25.2%
174,112
–1.8%
106,195
+17.1%
234,085
+18.9%
595,309
+10.5%
9,779,509
+8.5%
8,137,686
+6.5%
741,902
+10.6%
128,374
+10.6%
28,714
n.a.
177,956
+5.9%
154,579
+14.7%
70,536
+16.2%
39,993
+19.9%
662,219
+5.6%
68,533
+104.0%
69,546
–1.2%
451,260
+0.3%
76,181
+10.5%
11,299,804
+8.5%
* Arrivals and guest nights from India have been registered since 2012 by the HCSO.
Inbound Tourism 3
Tourism
in
Hungary
2012
Arrivals and Guest Nights at Hotels
Austria
Belgium
Croatia
the Czech Republic
Denmark
Estonia
Finland
France
Germany
Greece
Ireland
Italy
Latvia
Lithuania
Luxembourg
the Netherlands
Norway
Poland
Portugal
Romania
Russia
Serbia
Slovakia
Slovenia
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Europe
from which: EU-26
Asia
from which: China
India*
Israel
Japan
Republic of Korea
Africa
America
from which: Brazil
Canada
USA
Australia and the Pacific
Total
Arrivals
2012
2012/2011
251,181
+1.6%
60,799
+23.0%
32,397
+5.2%
154,168
+5.6%
31,140
+6.0%
4,564
+36.4%
40,542
+12.1%
129,782
–3.5%
480,327
+6.4%
33,231
–17.6%
19,051
+30.9%
212,449
+17.5%
6,554
–4.5%
6,654
+1.2%
4,006
+38.8%
94,905
+23.5%
43,703
+29.7%
134,152
+7.9%
13,661
–4.5%
184,835
+0.9%
149,212
+26.6%
58,662
+11.7%
88,846
+14.7%
22,533
–5.6%
137,990
+6.0%
80,066
+26.1%
52,818
+2.9%
48,412
+25.7%
127,442
+16.1%
229,087
+8.9%
3,053,058
+9.5%
2,455,390
+7.3%
338,812
+11.6%
70,603
+23.5%
9,975
n.a.
50,298
+0.2%
75,920
+10.6%
52,039
+17.4%
13,764
+22.8%
243,564
+2.0%
22,046
+72.0%
23,632
0.0%
170,375
–1.9%
27,363
+3.3%
3,676,561
+9.2%
Guest Nights
2012
2012/2011
639,015
0.0%
167,084
+33.0%
63,961
+14.6%
435,381
+5.4%
100,529
+11.8%
9,949
+38.3%
125,508
+16.5%
334,907
–0.2%
1,616,997
+5.5%
89,218
–12.7%
52,761
+37.0%
580,206
+20.9%
11,919
–0.4%
12,608
–4.6%
7,857
+17.7%
247,993
+28.9%
139,880
+29.4%
323,304
+14.5%
33,851
–5.1%
338,775
+3.3%
582,330
+31.8%
116,253
+15.9%
195,199
+14.5%
50,853
+10.5%
351,371
+9.3%
230,420
+29.1%
152,465
+0.1%
101,497
+18.2%
215,685
+21.0%
571,622
+13.2%
8,143,315
+11.7%
6,592,988
+9.4%
715,801
+9.5%
122,755
+9.2%
27,312
n.a.
175,861
+7.2%
149,596
+13.7%
67,231
+12.9%
37,542
+18.5%
626,372
+4.0%
62,065
+95.5%
64,924
–3.6%
432,507
–0.4%
68,065
+7.3%
9,591,095
+11.0%
* Arrivals and guest nights from India have been registered since 2012 by the HCSO.
Tourism
in
Hungary
2012
Commercial Accommodation
Commercial Accommodation Capacity
2012/2011 (beds)
Units
Rooms
990
57,877
137,949
5 star hotels
21
4,165
9,084
–3.6%
4 star hotels
249
23,578
55,122
+9.8%
3 star hotels
486
22,196
53,450
+1.2%
2 star hotels
107
3,018
8,055
–13.3%
1 star hotels
19
740
1,682
–6.6%
Spa hotels
30
4,640
10,512
–24.1%
Hotels*
Wellness hotels
Beds
+1.5%
164
11,076
27,160
+17.0%
1,092
11,961
31,413
–9.0%
Community hostels
368
12,081
45,576
–0.3%
Bungalows
429
8,260
26,988
–3.6%
Camping sites
278
38,654
98,001
+1.9%
3,157
128,833
339,927
-0.1%
Boarding houses
Total
* Including those hotels (108 units) which were operated without category.
Source: HCSO preliminary data (31 July 2012)
Commercial Accommodation Gross Revenues
Food &
Beverage
Accommodation
Other (incl.
breakfast)
Total
million HUF
Hotels*
135,777
50,632
55,882
5 star hotels
32,946
11,897
7,880
242,291
52,723
4 star hotels
68,087
25,819
34,820
128,726
3 star hotels
28,740
9,999
11,833
50,572
2 star hotels
1,763
695
403
2,860
1 star hotels
337
57
24
418
Spa hotels
17,117
6,825
12,348
36,291
Wellness hotels
27,279
13,736
15,885
56,899
Boarding houses
6,957
8,956
815
16,728
Community hostels
2,931
422
302
3,655
Bungalows
3,270
664
335
4,270
Camping sites
3,044
99
249
3,392
151,980
60,773
57,583
270,336
Total
* Including those hotels (90 units) which were operated without category on 31 December 2012.
Commercial Accommodation Room Occupancy Rates
47.8%
Hotels
Boarding houses
21.0%
Community hostels
16.7%
Bungalows
Camping sites*
24.9%
8.8%
0% 10% 20% 30%
* Occupancy rate of tent places.
Average:
39.5%
40%
50%
60%
Tourism
in
Hungary
2012
Main Products 1
Budapest
Commercial
Accommodation
2012
Hotels
2012/2011
2012
2012/2011
–5.5%
Domestic
Arrivals (000s)
397
–4.2%
339
Guest nights (000s)
877
–3.6%
728
–2.8%
2.2
+0.7%
2.1
+2.9%
International
Arrivals (000s)
2,659
+10.9%
2,575
+11.4%
Guest nights (000s)
6,423
+12.9%
6,225
+14.5%
2.4
+1.8%
2.4
+2.8%
Total
Arrivals (000s)
3,056
+8.6%
2,914
+9.1%
Guest nights (000s)
7,300
+10.6%
6,953
+12.4%
2.4
+1.8%
2.4
+3.1%
14.6% of commercial accommodation bed places are located in Budapest. The capital receives
36.8% of arrivals and 33.8% of guest nights at commercial accommodation establishments.
Regarding domestic tourism, this means a share of 9.5% of arrivals, and a share of 8.5% of guest
nights. The international importance of the capital is highlighted by the fact that Budapest has a
share of 64.3% of international arrivals, and a share of 56.8% of international guest nights. Due to the
popularity of city breaks and business trips, the average length of stay is below the country average.
Lake Balaton
Commercial
Accommodation
2012
Hotels
2012/2011
2012
2012/2011
Domestic
Arrivals (000s)
Guest nights (000s)
946
–0.2%
654
+0.9%
2,701
+1.3%
1,852
+3.1%
2.9
+1.5%
2.8
+2.2%
International
Arrivals (000s)
Guest nights (000s)
350
+4.1%
243
+7.0%
1,727
+4.5%
1,192
+7.3%
4.9
+0.3%
4.9
+0.2%
Total
Arrivals (000s)
1,296
+1.0%
897
+2.5%
Guest nights (000s)
4,428
+2.5%
3,044
+4.7%
3.4
+1.6%
3.4
+2.2%
24.8% of commercial accommodation bed places are located in the Lake Balaton tourist region.
15.6% of all guests spend 20.5% of guest nights at the lake. Regarding domestic tourism, this
means a share of 22.6% of arrivals, and a share of 26.2% of guest nights. Lake Balaton is also
popular among international visitors: the lake and its surroundings have a share of 8.5% of international arrivals, and a share of 15.3% of international guest nights. Thanks to the popularity of
waterbased tourism, the average length of stay is above the country average.
Tourism
in
Hungary
2012
Main Products 2
A gyógy- és wellness-szállodák vendégforgalma
Spa hotels
2012
Wellness hotels
2012/2011
2012
2012/2011
Domestic
Arrivals (000s)
349
–0.4%
1,039
+12.4%
Guest nights (000s)
996
–2.6%
2,402
+15.7%
2.9
–2.3%
2.3
+3.0%
+8.1%
International
Arrivals (000s)
Guest nights (000s)
299
+26.0%
355
1,252
+21.8%
1,074
+8.5%
4.2
–3.3%
3.0
+0.4%
Total
Arrivals (000s)
Guest nights (000s)
649
+10.2%
1,394
+11.2%
2,248
+9.6%
3,476
+13.4%
3.5
–0.6%
2.5
+2.0%
Spa and wellness hotels have a share of 11.1% of bed places offered by commercial accommodation
establishments. 24.6% of guests arrive at these facilities which means a share of 26.5% of guest
nights. 33.2% of domestic arrivals and 33.0% of guest nights are registered in the spa and wellness
hotels. Health tourism is an important motivation also for international travellers: spa and wellness
hotels receive 15.8% of arrivals and 20.6% of guest nights.
Meanwhile in spa hotels, the share of domestic guest nights is about 44.3%, in wellness hotels
69.1% of the guest nights are generated by domestic travellers. The average length of stay at spa
hotels is above the commercial accommodation average.
MICE Tourism – Conferences
2011
Number of conferences
Domestic participants at conferences
International participants at conferences
Average number of participants
2012
2012/2011
602
505
–16.1%
24,409
31,128
+27.5%
101,409
104,212
+2.7%
209
268
+28.0%
–7.6%
Average number of participating nations
13
12
Average length of stay (days)
3.4
3.4
0.0%
Number of fairs & exhibitions
70
68
–2.8%
20,009
17,875
–10.6%
Number of other events
Source: Hungarian Tourism Plc. – Hungarian Convention Bureau
Geogpraphical breakdown of conferences and exhibitions: 67.0% Budapest, 33.0% countryside.
Venues: Budapest, Szeged, Pécs, Sopron, Győr, Balaton and its surroundings.
The most important themes: medical science, economics, other sciences, information technology,
technology.
Nationality of meeting planners: 55.6% Hungarian, 13.0% British, 6.7% German, 6.3% American.
Participating nations (percentage of conferences): 74.1% Hungarian, 63.5% German, 57.6% British,
51.9% French, 44.0% Italian.
Tourism
in
Hungary
2012
Travelling Habits of the
Hungarian Population 1
Main Data on Travelling Habits (2008, 2012)
2008
2012
Share of travellers taking a day trip
63%
73%
from which: only domestic
87%
84%
only abroad
1%
1%
domestic and abroad
12%
15%
Share of travellers taking an overnight trip
58%
63%
from which: only domestic
58%
61%
only abroad
17%
14%
domestic and abroad
25%
25%
Lake Balaton,
Northern Hungary
BCDR
Lake Balaton, BCDR,
Main domestic destinations of
overnight trips
Average length of domestic overnight trips
3.4 nights
3.4 nights
Cost of domestic overnight trips/person/day
4,801 HUF
3,928 HUF
Destinations of main domestic holiday
Lake Balaton, Northern Lake Balaton, Northern
Hungary, BCDR
Great Plane, BCDR
Average length of main domestic holiday
5.0 nights
5.2 nights
Cost of main domestic holiday/person/day
5,264 HUF
5,288 HUF
BCDR = Budapest and the Central Danube Region.
Source: Hungarian Tourism Plc.
In 2012 we examined that in what proportion can daytrips be considered as part of the everyday life
(e.g. regular sport, shopping in another city or settlement). 29.5% of the domestic daytrips do not
belong to the regular life routines of the travellers, and the main motivations are: VFR, shopping,
waterside activities, medical treatment and city-trips.
Domestic trips by Tourist Region (share; average lenght of stay)
18.6%; 2.1 nights
6.4%; 3.1 nights
Lake Balaton
25.1%; 5.3 nights
5.2%; 4.2 nights
Danube Region
19.3%; 2.7 nights
Northern Hungary
8.6%; 3.5 nights
Northern Great Plane
9.4%; 2.3 nights
Lake Tisza
1.4%; 4.0 nights
Southern Great Plane
5.9%; 3.3 nights
The most popular foreign destinations of overnight trips: Austria (15.4%), Romania (13.9%), Italy
(10.8%).
Day trip = a one-day trip without an overnight stay, when a member of the household spends less
than a day in another settlement, and his/her purpose is not to work or to study.
Overnight trip = a trip when a member of the household spends at least one night away from his/her
place of residence, his/her purpose is not to work or to study, and the period spent away from home
does not exceed one year.
Main holiday = the major travel of the household in the given period which involves at least two
members of the household (unless it is a single household).
Tourism
in
Hungary
2012
Satisfaction with the main holiday
90
89
88
87
Domestic
International
86
85
2008
0=not satisfied, 100=satisfied.
2012
Influencing Factors of Decision-making
of Domestic Travellers (2008; 2012)
Invitation from friends
& relatives
Experience of former visit
Recommendation from
friends & relatives
Internet – site
Brochure
Radio
Television
Press
Internet – social media
Travel agency
Internet – forum, blog, etc.
Information office (Tourinform)
Travel fair
Advertising
2008
2012
Other
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 55%
2012: among domestic travellers, 2008: among those travelling only at home. Altogether 28.2% of
domestic travellers were influenced by the Internet (2008: 14.1%). Source: Hungarian Tourism Plc.
Information Sources of Domestic Travellers
Internet – site
Information from friends & relatives
Brochure
Travel book
Map
Local people
Television
Internet – forum
Information office (Tourinform)
Internet – social media
Press
Travel agency
Travel fair
Radio
Other
Before trip
85.4%
36.2%
16.7%
12.7%
15.8%
4.5%
7.6%
17.0%
5.1%
23.8%
5.4%
5.3%
1.3%
0.8%
–
During trip
14.3%
5.9%
12.9%
6.1%
13.1%
9.8%
–
3.1%
6.2%
3.8%
–
–
–
–
2.3%
Among those who gather information. Altogether 86.8% of the Hungarian travellers used the Internet.
Tourism
in
Hungary
2012
Accommodation Used by Domestic Travellers (2008, 2012)
Private (free of charge) (46.4%; 50.9%)
Second home (15.1%; 13.1%)
Hotel (8.8%; 9.1%)
Private (paid) (8.0%; 5.1%)
Apartment (5.1%; 6.0%)
Boarding house (4.3%; 5.4%)
Camping site (3.5%; 2.4%)
Company resort (2.8%; 1.0%)
Youth hostel (1.8%; 1.4%)
2008
Camping site (free of charge) (1.5%; 0.3%)
2012
Tourist hostel (0.8%; 1.3%)
Other (1.8%; 4.0%)
Motivation of Domestic Travellers
Visiting friends & relatives
Waterside activities
Wellness
Second home
Business trips
Medical treatment
Mountain holiday
School trips
Cultural events
City trips
0%
5%
10%
15% 20%
25% 30% 35%
Day Trip
40%
45%
Overnight Trip
Ranked by overnight trips. Motivations mentioned at least by 2% of the respondents.
Source: Hungarian Tourism Plc
Seasonality of Domestic Trips (December 2011 – November 2012)
25%
Day Trip
Overnight Trip
20%
15%
10%
5%
0%
XII.
I.
II.
III.
IV.
V.
VI.
VII.
VIII.
IX.
X.
XI.
Tourism
in
Hungary
2012
Representatives of Hungarian Tourism Plc. abroad
AUSTRIA
ungarninfo@ungarn-tourismus.at
www.ungarn-tourismus.at
BELGIUM
htbrussels@skynet.be
www.visithongrie.be; www.visithongarije.be
www.hongaarsverkeersbureau.nl
CHINA
xiongyali@xiongyali.cn
www.xiongyali.cn
the CZECH REPUBLIC
info@madarsko.cz
www.madarsko.cz
DENMARK
htcopenhagen@mail.dk
www.ungarn.dk
FRANCE
hongrie@hongrietourisme.com
www.hongrietourisme.com
GERMANY
berlin@ungarn-tourismus.de
sekretariat@ungarn-tourismus.de
www.ungarn-tourismus.de
ITALY
info@turismoungherese.it
www.turismoungherese.it
JAPAN
info@hungarytabi.jp
www.hungarytabi.jp
POLAND
hirling@wegry.info.pl
www.wegry.info.pl
ROMANIA
htcluj@mtrt.com
www.hungarytourism.ro
RUSSIA
info@vengria.ru
www.hungary.ru; www.vengria.ru
SLOVAKIA
info@madarsko.sk
www.madarsko.sk
SPAIN
hungria@hungriaturismo.com
www.hungriaturismo.com
SWEDEN
szekely@mtrt.com
www.ungernturism.org
www.ungarnturisme.com
UKRAINE
htkiev@hungarytourism.hu
www.ugor.com.ua
UNITED KINGDOM
director@gotohungary.co.uk
www.gotohungary.co.uk
UNITED STATES OF AMERICA
info@gotohungary.com
www.gotohungary.com
Abbreviations used in the publication
HCSO: Hungarian Central Statistical Office, MNB: Magyar Nemzeti Bank (the central bank of
Hungary), UNWTO: World Tourism Organization.
Terms used in the publication
Commercial Accommodation: hotels, boarding houses (previously guesthouses), bungalows,
community hostels (previously tourist hostels and youth hostels) and camping sites according to
the Act CLXIV of 2005 on Trade and 239/2009 (X.20) Government Decree.
The publication is based on 2012 preliminary data of the HCSO. The publication is also
available in Hungarian. Hereby we would like to thank Hungarian Central Statistical
Office for its contribution.
Hungarian Tourism Plc.
As the national tourism marketing organisation, the main objective of the Hungarian
Tourism Plc. is promoting Hungary’s tourism attractions and services to increase the
receipts from incoming and domestic tourism.
This publication and the summary of the marketing plan of the Hungarian Tourism Plc. can be
downloaded from the corporate pages of www.gotohungary.com.
Imprint
Free copy
Published by the Hungarian Tourism Plc.
H–1115 Budapest, Bartók Béla út 105–113.
Design: WOW Stúdió Kft. • Printing Solutions Bt.
For more information please visit www.gotohungary.com

Tourism in hungary 2012

Transcription

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