publicity mentor

PUBLICITY MENTOR
Magazine
HOW BRAND
ATTRACTS
Free Publicity
PERSONAL
BRAND
How to Stand Out
in a Crowd
CAMERA
IMAGE
How To Interview
Like A Celebrity
FREE
PUBLICITY
How To Become
News Worthy
SOCIAL
MEDIA
How YouTube &
TV Make News
Become A
CELEBRITY In
Your Industry
Preview Edition
MONETIZE
PUBLICITY
How To Attract
Sponsors & Perks
EXCLUSIVE
INTERVIEW
Celebrity Image Expert
Starley Murray
Intellectual property of Starley Murray. All rights reserved.
Photo credit to Daniel W. Torres
“ Image is more than what you wear;
Image is how you represent yourself in life.“
MESSAGE FROM THE FOUNDER
The launch of my life in television and video production started as a young artist taking free lessons
at the McNay Art Museum. My mom was creative about ways to save money and keep us out of
trouble while struggling to raise three kids on her own. As it turns out the low cost baby sitter scenario
of art classes helped to shape my career since I literally see strategy plans as images in a series of
story boards.
The storyboard process is the same process I use to talk to my colleagues in the media world when
creating a script for a TV segment or when collaborating with other coaches in partnerships to be
able to share our unique gifts to help others. It’s also the same process I use to create structure for my
mentoring & coaching program.
I continually learn new techniques to pass along to my team and clients. Being at high profile events
as a media member or as an industry expert is not just an honor, I see it as my duty. With over 25
years as an entrepreneur, being deeply involved in the three worlds of media, industry experts, and
mentoring, I feel uniquely accountable and destined to help others.
Learn more in this magazine and at starleymurray.com about how to attract publicity and monetize
your messaging to create a career that pays you to live your vision while sharing your authentic
message with the world.
Photo credit to Daniel W. Torres
TABLE OF CONTENTS
WELCOME FROM CELEBRITY
IMAGE EXPERT
MONEY MAKERS
The 5 Biggest E-Commerce Mistakes. By: Tom Antion
Message from Founder
1
Back Story to Breaking News
3
Starley Murray’s Celebrity Image Brand Breakdown
4
Over 3,000 Media Appearances & Productions
5
ON CAMERA
27
GBK Luxury: Pre-Oscars Gift Lounge
28
How to Make the Most Out of Your Money at Speaking
Events. By: Audrey Hagen
29
Can Your Media Coach Answer Yes to all 35 Questions On 30
This Checklist?
Does your Media Coach Give You Hundreds of Free
Bonuses Before Ever Meeting You?
31
32
Brand That Stands Out In A Crowd: Tribute to George Strait
7
Success Story: National TV Guest Expert Positively Brands
Her Success
8
Monetizing Your Brand Is Child’s Play: Elisha and Elyssa’s
Success Story
What Is Your Star Status?
9
Connecting Families and Celebrating Children by Breaking 33
the Rules. By: Lisa Baker-King
A Lifetime Of Star Treatment Services from Investigative
Journalist, Natalie Tejeda
10
How To Interview Like A Celebrity
11
Wendy Burch: Good News Girl
13
What’s The Triple Threat Star Treatment and How
To Get It!
14
ADVOCATES
From QVC to TLC: Connie Elder Inspires with Tender,
Loving Care
34
The Search: Biography of A Crime Fighter and Host of
“America’s Most Wanted”
35
How Saving the Public from Scams Saves More than Money 36
PUBLICITY
National Center For the Prevention Of Community Violence
How to Make the World a Better Place Throught the Eyes of a
News Director
15
How Old Hollywood Influences TV Segments
16
21 Thirteen: Designing for Emotion
17
How Does Morgan James Publishing Compare?
18
How to Reinvent Yourself at Author 101 University
19
How to get Connected with Emmy Award Recognition & Events 20
Behind the Scenes VIP Tour of a Live TV News Show
21
A First Impression that Kills: The Art of Body Language
22
SOCIAL MEDIA
Starley’s Signature Secret Sound Bites & Look Hooks
23
Television and Social Media: Mastering Youtube and
The Value of Tweets
24
The Three Stages of Publishing
25
How to Make Money on TV
26
37
Starley Murray Live Presents Rock Star Authors Publicity
Campaign
38
GRATITUDE & RESOURCES
Glossary: Industry Expert Serving Authors & Speakers
39
Video Image Presentation Guide
41
Video Brand Presentation Guide
42
Video Publicity Presentation Guide
43
Video Room Presentation Guide
44
How to Brand Your Image on Videos & Television
45
Seven Tips to be Media Ready
47
Publicity Mentor Magazine Gratitude
48
2
BACK STORY TO BREAKING NEWS:
CBS VP, KURT DAVIS KNOWS BRAND IMAGE
KURT DAVIS,
Vice President
CBS News Services
Can you describe a day to day function?
Can you give me a tip on how to build or maintain a
I direct a group of professionals who service 200+ CBS
valuable corporate image? affiliate around the world with news and information.
Ask yourself these questions: Who are you and what
do you want to be? What message do you want to
convey to your customers? Then fine tune it and stay
What drives you to do what you do?
true to it, no matter what the cost.
What drives me is the desire to be number one and to
be at the center of what is going on. To be at one of the
best and largest TV networks in the world is a blessing.
What is the one thing that nobody knows about you
that you would like them to know about you?
I am spiritual in that I believe everything happens for
How does your job function affect the brand for
a reason. We are put in these situations where not
your company?
everything makes sense, but will eventually be made
I have to maintain consistency at CBS and service
clear through divine plan. affiliates across the country. Most importantly, the content
need to exceed the standards set by CBS news.
There are a lot of people that try to get on T.V. What
advice do you have to try to get on your network? Always be prepared and learn the basics of TV journalism
and protocols. Know if your story is news worthy and
appropriate for current events. How do viewers see CBS as a brand?
CBS has a solid brand for our original reporting and
journalism. The company has a reputation of going the
extra mile to find the truth. It has balanced and fair
reporting through experienced professionals.
STARLEY MURRAY’S
CELEBRITY IMAGE BRAND BREAKDOWN
TV SHOW HOST & NEWS ANCHOR, NATALIE TEJEDA INTERVIEW
What happened? Driven to help others present their positive message to the world, Starley
created a successful system of authentic image branding & messaging.
When did it all take place? Over 30 years of making positive first impressions, effective
communications, building lasting relationships and paying it forward for a
rewarding reputation.
Where did it take place?
From a home based business to televisions stations, movie sets and red
carpets, to social media and webinar videos on the internet.
Why did it happen?
From an unwavering accountability to help others avoid negative labels.
How did it happen?
Acceptance, humility & education, mentors, colleagues, clients & friends,
3000 media productions & TV appearances, thousands of celebrity, guru
“Starley has proven
how having a positive
brand image attracts
effective publicity.
She not only consults
television anchors
on effective media
training, but she walks
her talk as an in demand
guest TV expert for
over a decade.”
Kurt Davis, Vice
President CBS
News Services
& Fortune 500 CEO interviews. But mostly through compassion, persistence,
and determination.
4
OVER 3,000 MEDIA APPEARAN
“You can have eve
if you will just help other
THANK YOU,
ANCES AND PRODUCTIONS
rything in life you want,
people get what they want.”
- Zig Ziglar
STARLEY MURRAY, FOR YOUR SUPPORT
BRAND THAT STANDS OUT
IN THE CROWD
BY: CELEBRITY IMAGE EXPERT, STARLEY MURRAY
The first time I worked with George Strait, I shook his hand
and almost didn’t recognize him without his cowboy hat.
Most of the time he is photographed with a cowboy hat
along with his signature country western clothing.
Years later I attended the Academy of Country Music
Awards and I was able to spot him in a crowd
of hundreds!
His brand presence has taken him from award winning
to legendary. That night, he won Artist of the Decade.
Congrats, George!
George Strait is an American country music singer, actor,
and music producer known as the “King of Country” and
often referred to as a living legend.
Strait has been named Artist of the Decade by the
3 PERSONAL BRAND
QUICK TIPS
Academy of Country Music, and also has been elected
into the Country Music Hall of Fame. He has more wins in
both categories than any other artist counting all music
charts.
1. Design your brand from what
you love and from what you are
great at!
Strait has amassed a total of 60 number-one hits. Strait has
sold more than 70 million albums in the United States.
2. Make it unique to you and be
hard to copy.
According to the RIAA, Strait is the 12th best-selling
album recording artist in the United States overall. Strait’s
singing and acting career has earned him a net worth of
$300 million so far.
3. Be consistent with your brand
image and messaging!
NATIONAL TV GUEST EXPERT
POSITIVELY BRANDS HER SUCCESS
KATHY GRUHN,
THE POSITIVE PARENTING EXPERT
If you plan to be on screen it’s essential to receive media
training. An ABC producer at the National Publicity
Summit once told me that I needed more media training
in order to be on national TV. I had been on a local
cable TV station in Charlotte, NC, but I had not been
able to book a local or national broadcasting segment. Investing in media training and branding with Starley
Murray’s coaching package was beyond valuable.
contact which includes email, telephone, or snail mail. The best way to build a relationship is to know someone
Branding yourself or your idea to the world is difficult
who already has a relationship that can introduce you.
to change midstream. I had a brand name for my
company, My Baby Compass, but what I needed to
People that aren’t media trained are generally
have was a brand name for my expertise that was parent
not comfortable appearing on camera; especially
friendly. To be introduced as a Speech Pathologist
professionals who fear their peers will judge them.
sounded too technical and abstract for the general
public. Starley branded me as the Positive Parenting
Expert and it has worked well for my introduction by TV
For an extended version, visit
www.starleymurray.com
and radio hosts besides my advertisements in magazines.
The producer wants a prepared speaker that has an
important or entertaining message for their audience. It
is important to keep on their radar with current topics
of interest. Every producer has a preferred method of
STARLEY SUCCESS STORY
Kathy Gruhn, The Positive Parenting Expert
Without Starley’s Brand & Media Coaching I would have never
been able to secured a national appearance on Oprah’s Discovery
or have been able to direct and produce an infomercial for the
National FOX News network!
8
WHAT IS YOUR
STAR STATUS?
Celebrity: The state
of being famous or
celebrated; a person
who is famous.
Star: A distinguished
or glamorous celebrity,
often from the
entertainment world.
Movie Star: A celebrity
who is well known, or
famous, for his or her
starring, or leading roles
in motion pictures.
“These are the stars I see on the
sidewalk each time I come out of my
office front door. People often ask
me if I’m looking to see my name on
one of these stars since I’m on TV
frequently. I say, ‘no, I’m looking to
see my clients names on one if not
many of them.’” - Starley Murray
TV Show Star: A star
in a television show,
an actor who plays a
principle role.
Reality TV Show Star:A
television programming
genre that presents
unscripted situations,
documents actual
events, and usually
features unknowns
instead of
professional actors.
A LIFETIME OF
STAR TREATMENT
Over the years Starley Murray has heard many references to her nick name
Star as she is lovingly teased about being “the star of the show” when she is on
camera. She is quick to remind all that she is a service leader meant to help
others. Whatever spotlight that happens to come her way is redirected to those
she is focusing on such as the worthy causes she supports, her clients, and the
audience she is there to entertain and educate.
So what are some of the techniques that Starley uses to teach others how to
work with their own spotlight? What about how to make money in a career that
they have a passion for? Working in the television industry for over 20 years Starley shares tips how to get
on TV and how to make money doing it! Or how to work a TV or video camera
so you can make your strongest first impression!
Starley Murray has been on TV every single month for the last thirteen years
although she has never paid a dime of advertising! What’s more is she’s
received over a million dollars in sponsorship cash, products. All this comes from
her very effective and easy to learn Image Branding and Media Training System. Starley shows you How To Attract
Free Publicity and Get your Message out Effectively on TV Segments! The cool thing is many of these tips can also
work on your YouTube videos! She is also plugged into international scenes such as The Oscars and The Internationally Emmy red carpet events
and has an extensive celebrity clientele such as Arnold Schwarzenegger, Eva Longoria, Marie Osmond, General
Colin Powell, Billy Bob Thornton, John Walsh, George Strait, Charles Barkley, Tommy Lee Jones, and hundreds more. Starley takes what she’s learned from working with thousands of TV anchors, TV producers, Fortune 500 CEOs,
celebrities, and industry expert gurus to teach AUTHORS, INDUSTRY EXPERTS, AND SPEAKERS how to make positive
first impressions on camera with their audience. She also teaches how to share their unique message about their
book, product, or service in order to have a bulletproof brand that allows them to stand out from their competitors.
Starley is in very high demand and doesn’t work with just anyone. Although she could get away with having the
highest rates in her industry it’s not about who has the most money to spend to be able work with her.
She focuses on those people who have a positive message, service, or product that will help other people. This
also creates a powerful like-minded group within her mentoring program.
•
“Celebrity brand image for television appearances or internet videos is a
bankable asset that Starley reveals in her easy to use systems!”
- TV Show Host & News Anchor, Natalie Tejeda
10
Having more experience working the “side of the red
carpet” as opposed to “walking the red carpet” has
allowed me to be a part of thousands of
celebrity interviews.
So on those opportunities where I am fortunate enough to
be interviewed I remember the effective branding results
I’ve noticed used by international movie stars and have
utilized myself as a celebrity image expert living on TV.
First notice that one of the definitions of “a celebrity” is a
person who has a prominent profile and commands some
degree of public fascination and influence in day to day
media.
Below are three areas how you can build your brand
image to interview like a celebrity.
PROMINENT PROFILE
Red Carpet Celebrity: Industry Award like Oscars, Emmy’s
for their industry.
Industry Celebrity: Well known awards and recognitions in
your own industry.
PUBLIC FASCINATION
Red Carpet Celebrity: Talk shows like Inside Edition and
E! Channel.
Industry Celebrity: You Tube Channel, Google Chats, and
your own radio show.
INFLUENCE ON MEDIA
Red Carpet Celebrity: Next big movie coming out.
Industry Celebrity: Your first or next television appearance.
Start off with referencing a sincere response why you are
happy to be interviewed. Follow up with one or more of
the three wow factors of a celebrity interview covered
HOW TO
in prominence, fascination, and influence then end on
a welcoming call to action as to where they can find
out more about you...and always smile whether it’s for
the paparazzi or if it’s a “selfie” with your own cell phone
camera ...the celebrities do!
For an extended version, visit
www.starleymurray.com
STARLEY MURRAY CELEBRITY CLIENTS: AHM
THORTON BOB COSTAS BROOKE BURKE C
LONGORIA GAVIN ROSSDALE GEORGE S
PLACIDO DOMINGO RICARDO CHAVIRA
LAWRENCE CHRIS TUCKER CHEECH MORA
INTERVIEW
LIKE A CELEBRITY
By: Celebrity Image Expert, Starley Murray
MAD RASH D ANNE B DAVIS ARNOLD SCHWARZENEGGER BILLY BOB
CHARLES BARKLEY COLIN POWELL DAVID ROBBINSON DICK VITALE ELIZABETH PENA EVA
STRAIT HECTOR ELIZONDO JOHN WALSH LORENZO LAMAS LOU DOBBS MANU GINOBLI
A SELMA BLAIR SHIRLEY JONES TIM DUNCAN TOMMY LEE JONES TONY PARKER TRACY
AN ZIG ZIGLAR PLUS HUNDREDS MORE ...
12
Wendy Burch
Wendy Burch is an Emmy Award-winning
reporter and anchor for KTLA. With nearly
two decades of reporting experience
Wendy has delivered thousands of live
television news reports from breaking news,
to high-profile court cases, even starstudded red carpet events. Wendy Burch
created Good News Foundation a non-profit
charity in 2007. Its mission is to bring together
the talented women behind television news
for the common good.
Starley: Tell me about your aspirations of
being a talk show host.
Wendy: I am currently developing a talk
show “Good News”. It would be a day time
talk with more inspiring and aspirational
stories. These are stories from people and
their everyday life.
Starley: How did Good News start?
Wendy: One day I was in south central LA
covering a horrible story when a man came
up to me to ask why we never covered
good stories such as his kids being in an antigang program. He spoke fantastically about
this under privileged community.
Good News Girl
Starley: What would you say is your mission?
Wendy: The movement to create good
news. It doesn’t always have to be about
bad news because I do believe there is a
space for good news. Journalist should work
hard to find these inspiring stories. There is
enough space for the good and the bad.
Starley: Are you the go to source for those
people who want to share their good news
stories?
Wendy: Certainly, but I am one women and
cannot get every story on air. I do believe
journalists as a whole should speak up in
their news room and for every destruction
story journalists should be pitching
innovation and inspirational stories.
Starley: What advice would you give to
someone who is pitching a story to you?
Wendy: We have so many pitches and we
do not have time to read a long 2-3 pages.
You must be quick. Show me a picture, bold
text, and make it easy to understand with all
of the needed information. You should really
think and know what you can deliver.
WHAT’S THE
TRIPLE THREAT STAR TREATMENT?
In Hollywood if you SING, DANCE, and ACT you are considered a valuable asset of entertainment
and are called a triple threat. In football if you can RUN, PASS, and KICK you are considered a valuable
asset of sports and also called a triple threat. These describe the skill of a highly valuable All-Star player.
Many are Academy Award winners or Sports Hall Of Famers.
In Media Coaching if you can BRAND, PITCH, and FIX APPEARANCE TECH ISSUES you would be
truly unique and a rare find.
Starley Murray is one of the few if not the ONLY
Brand Image & Publicity Coach
to do all three and is known as a Triple Threat
in her industry by top decision makers.
TRIPLE THREAT STAR TREATMENT WILL:
GET YOUR PERSONAL IMAGE AND BUSINESS MESSAGE NOTICED IS A SKILL SET OF
PERSONAL BRAND BY A BRAND EXPERT
ATTRACT FREE PUBLICITY; KNOWING HOW TO GET ON TV IS A SERVICE OF
PUBLICITY PITCHING BY A PUBLICITY EXPERT
HAVE AN EFFECTIVE CAMERA IMAGE AND HOW TO USE VISUALS TO HOLD ATTENTION IS A
PERSONAL APPEARANCE TECHNICAL ISSUE BY AN IMAGE EXPERT
INDUSTRY EXPERTS & AUTHORS NEED ALL THREE TO:
1. LEARN HOW TO GET NOTICED AND STAND OUT FROM YOUR COMPETITORS
2. DISCOVER HOW TO GET PUBLICITY TO BE SEEN BY THE MASSES & YOUR TARGET MARKET
3. LEARN HOW TO KEEP THE AUDIENCES’ ATTENTION SO THEY WILL HEAR YOUR MESSAGE
GET A FREE BRAND, IMAGE, & PUBLICITY QUESTIONNAIRE FROM STARLEY AT STARLEYMURRAY.COM
“Starley is the triple threat in the media world –she knows image, networking, and
branding. She teaches the importance of first appearances when it comes to breaking
into television! Starley takes it a step further and helps her clients learn how to
become a trusted and respected media expert.”
- Triston Sanders, Executive News Director for CBS/KENS5 News
14
HOW TO MAKE THE WORLD A BETTER PLACE
THROUGH THE EYES OF A NEWS DIRECTOR
TRISTON SANDERS,
Executive News Director
KENS5 News
What does it really take to be able to do your job?
How do you feel social media affects television? Passion, organization, people skills, an innate curiosity
Social media should be a critical part of every media
about the world around us, a well-rounded knowledge
outlet’s strategy. Your brand must be seen on multiple
of journalism, ethics, history, current events,
platforms. management, accounting, writing, public speaking,
digital content, and time management!
What’s the most rewarding thing about your job? I love that my job allows me to truly make the world a
How are you uniquely qualified for your job? better place. I have worked in just about every role in the newsroom. What’s the most challenging thing about your job? What should they understand about the protocol?
There aren’t enough hours in the day! People who are interested in on-air work shouldn’t
be calling the News Director; rather email is a great
What drives you as a person to do this? alternative. I feel so protective of our industry; I make it my mission to
protect the integrity of the news profession. What do you look for in someone who
wants to work in front of the camera? A spark! The intangible quality that says, “I have
passion!”, a person who you know will make your viewers
want to keep watching.
What do you look for in someone
who wants to be on camera as an expert or guest? They must have credibility above all. They also must be
well-spoken and “camera friendly.”
Photo by: Daniel W. Torres
For an extended version, visit
www.starleymurray.com
HOW OLD HOLLYWOOD
INFLUENCES TV SEGMENTS
Lights, camera, action with four movie theme concepts
I noticed still hold true for today’s TV segments!
Laugh it up!
Romance is not dead!
Humor puts most everyone in a great mood. Audiences
Beauty segments with sensual stimuli are some of the
are trained to expect the movie to end on a high note.
most popular segments. Romance films serve as a great
And for TV, using comedic mannerism or dialogue will
escapes for viewers. Romance and sensuality are highly
hold audience’s attention longer and keeps them in a
popular themes of many TV segments that tug on our
great mood where they will likely connect with you and
heartstrings
your segment.
Fear Factor
Alarm is common in consumer alert segments to warn
and protect the public. Fear is an emotion induced by a
perceived threat which can cause isolation of you or your
message, not a bad thing, especially when it is to protect
your viewers with consumer awareness or protection alerts.
Fame Game
Tying your product or service in with the latest trend or big
screen movie is a great way for people to connect your
value with the height of emotion that comes with celebrity
status. Your street credentials with their exciting breaking
news hype are an effective combination.
16
DESIGNING FOR EMOTION: BRANDING/MARKETING/WEB
with Perry Yeldham, Founder and Art Director of 21Thirteen Design
Why is branding so important to
on line marketing and web design?
The number one way people are going
to find out about you is online
A lot of people think brand is just a logo?
Your brand is about creating an image in the
mind of others. It is how you create the way
people think of you.
What inspired the name 21Thirteen?
The name is actually the address of the house I
grew up in. I feel you should brand your self in a
way that represents your personality. My house
address reminds me of home, which is where
my values and taste took shape.
How is 21Thirteen Design different from your
competitors?
Our personal consultation is not only an
education in itself but it is effective in showing
our clients how to utilize their website as a
powerful marketing tool. A successful website
is not just about looking pretty, it’s about
obtaining your desired results by eliciting
emotion
I noticed you have a blog and that you give
lots of free tips? What are some of the hot topics
clients like to hear about?
We get a lot of great questions about how
to optimize for search engines, what are the
best ways to generate content, how to create
marketing messages and how to be effective
with e-commerce.
Who is your ideal customer for website
development?
We have the ability to scale with the customer
no matter how large. We serve individual
authors to large corporations, providing a
strategic competitive advantage.
21thirteen.com
MORGAN JAMES PUBLISHING
HOW DOES THE MORGAN JAMES ENTREPRENEURIAL PUBLISHING MODEL COMPARE?
FEATURES
TRADITIONAL
PUBLISHING
MORGAN JAMES
PUBLISHING
SELF OR VANITY
PUBLISHING
AUTHOR RIGHTS
Publisher Maintains the
Intellectual Property rights.
Author maintains ownership of
Intellectual Property rights.
Author Maintains the Intellectual
Property rights
TIME TO MARKET
Books are brought to market
usually in 18-24 months.
Books are brought to market
usually in 3-6 months or sooner if
logical.
Books are made available to the
author usually in 3-6 months.
ROYALTIES AND ADVANCES
Average of 4% to 15% Royalty,
depending on mode of sale
and is typically based on Net
sales, paid twice a year, with an
average advance of $1,500.
20% Royalty across the board of
Net sales, Paid Monthly and small
advances paid.
20%-100% of net sales depending
on whether you do it yourself or
use a publishing service company
with no advances paid, but
typically a $10,000-$15,000 cost.
DESIGN, EDITING, PRINTING
Books are given a custom
designed interior and cover and
all printing costs are covered.
Publisher typically takes over
editing and final manuscript
content and quality.
Books are given a custom
designed interior and cover and
all printing costs are covered.
Authors provide a fully edited,
proofread manuscript that we
then perform an Editorial Analysis
on to ensure quality.
Authors assume all cost
associated with design and
printing. An author services
company may offer template
driven designs or custom design
services to purchase.
BOOKSTORE DISTRIBUTION
Full Bookstore Distribution both
online and off via Ingram
Publisher Services or other
reputable distribution solutions.
Full Bookstore Distribution both
online and off via Ingram
Publisher Services.
No Bookstore distribution or
limited online availability unless
author hires distribution company
directly.
CONTINUING EDUCATION
No Continuing Education.
Enrollment into The
Entrepreneurial Author University
at no cost to the authors.
Typically no or expensive
continuing education.
Publisher takes over and makes
all decisions.
Authors become part of our
trademarked Entrepreneurial
Vision Mastermind to establish the
best future for title.
Author makes all decisions or hires
own professionals to guide them.
No Publishing fee charged.
No Publishing Fee charged
hidden or otherwise.
Publishing Fee charged and can
vary from extremely expensive to
relatively affordable.
Typically 50% of retail price and
typically limited to a certain
amount.
Author may purchase books at
print cost plus a percentage with
volume and quantity discounts.
20%-65% off retail price
depending on format and
quantities purchased.
BOOK PURCHASE
REQUIREMENT
Many major houses require
authors to purchase 5,000 copies,
or more, of the book upon its
release, usually at a 50-60%
discount off retail.
Author is asked to commit to
purchasing, during the life of the
agreement, up to 2,500 copies at
print cost plus $2.
Typically Author is expected to
purchase however many copies
required to sell to the general
public.
RETURN RATE
Average of 45+% bookstore return
rates which are usually shredded
for the tax benefit.
Average of less than 25%
bookstore return rates which are
then restocked for resale, offered
to the authors, or donated to
Habitat for Humanity.
Books are typically sold on a
non-returnable basis and are not
available in bookstores.
PR SUPPORT
Unless author is one of the top 6%,
no PR Support is offered.
Publicity Manager writes and
sends out Press Releases and
special pricing at approved PR
Firms.
No PR support is provided.
MARKETING BUDGET
Unless author is one of the top 6%,
no Marketing Budget is offered.
Co-operative marketing monies
made available to the authors on
every book published
No Marketing Budget is offered.
PARTNER STATUS
Authors are sometimes treated as
a partner.
Authors are treated as valuable
partners in the process and are
the most important member of
the mastermind group created
for each project accepted
Authors are treated as a
customer.
No cause related marketing
is typically associated at the
publisher level
A percentage of all sales across
the board is donated to Habitat
for Humanity and speaking
opportunities available as well
as international recognition for
charitable works
No cause related marketing
is typically associated at the
publisher level.
MASTERMIND
PUBLISHING FEE
AUTHOR BOOK DISCOUNTS
GIVING BACK TO THE
COMMUNITY
HOW TO REINVENT YOURSELF
AT AUTHOR 101 UNIVERSITY
RICK FRISHMAN,
Founder of Author 101 University
What’s the first thing an author should do if they
What’s the most rewarding thing about
want publicity? your job?
Be proactive. You need to get media trained and
I love publishing books for folks. It’s their legacy and
start with a local market. You can then move your
it touches lives. Doing these events has given me the
way to the national level. Most national shows
opportunity to meet people who come back over and
require you to have been on at least 2 local
over again. They become part of your family and you
markets first. become part of theirs. You help each other be positive,
powerful, and able to enjoy the uplifting feeling that
What is Author 101 University and why should
authors attend?
Author 101 University (A101) has been helping
connect authors for 12 years. A101 teaches
folks how to market themselves on every level:
how to market yourself using the internet, how
to build your platform, and the importance of
media training. Authors should attend A101 to
experience the realization that becoming an
author will change your life.
Who else besides authors should attend?
Besides authors, every entrepreneur should attend
A101. If you want to create a presence around
radio, TV, newspaper, social media, and blogs
A101 is the place to be. This event is truly for
givers.
How do you feel social media affects television? They are interrelated. TV and radio producers use
social media every day to figure out what’s hot.
Twitter and Facebook are instantaneous, so you
don’t have to wait for The New York Times to find
out what’s happening in the world.
19
bring you together.
HOW TO GET CONNECTED WITH
EMMY AWARD RECOGNITION & EVENTS
“Some people laughed at my big dreams! I’ve accomplished a lot as a business
owner, wife, mom, and now camera talent.
When I met Starley I didn’t even know what a sound bite was. Her camera
coaching prepared me for more than just my celebrity interviews at
the International Emmy’s!”
- Jeanene Christy, Business Co-Owner, Star Light Productions
Creator & Executive Producer of “So You
Think You Can Dance” and Producer of
“American Idol”, Nigel Lythgoe
VIP TOUR
OF LIVE SHOW
BEHIND THE SCENES VIP TOUR OF A LIVE TV NEWS SHOW WITH TRAINING TIPS
SHADOWING STARLEY & NETWORKING OPPORTUNITIES
GET THE STAR TREATMENT - PRIVATE CAR PICK UP
- To and from airport and hotel plus receive welcome package with notebook & itinerary
- To and from the Production Studio plus receive bonus on camera product
- To and from the TV Station plus receive VIP credential and your favorite Starbucks beverage
MENTORING VIA SHADOWING ON LOCATION AND IN STUDIO TRAINING
- Meet the gate keeper and learn security procedures
- Walk the halls of a TV station from Lobby to Live TV Set learning protocol
- Discover step-by-step strategy tips from Starley’s on set and behind the scenes experience
ON LOCATION NETWORKING AND MARKETING PERKS
- Get Introduction to member of the media such as TV show producer
- Get Photo Ops with member of the media such as TV show host
- Plug your VIP tour in your own social media and reuse in your marketing materials
21
A FIRST IMPRESSION THAT KILLS:
THE ART OF BODY LANGUAGE
BY: VANESSA VAN EDWARDS, BEHAVIORAL INVESTIGATOR & AUTHOR
Whether you are taking the stage as a public speaker,
drumming up business at a networking event, or meeting
with clients, you need to know how to make a great first
impression.
We make a first impression within the first one second of
meeting someone. Princeton University psychologist Alex
Todorov flashed participants a one second video of two
political candidates. In only one second, participants
were able to predict within 70-percent accuracy which
of the candidates would win the election! This shows us
that we can see a winner right away.
How can you make sure your audience, clients, or
contacts see the winner in you? Here are some ways
body language can help make your first impression a
lasting one:
2. Open Your Heart Window
In my body language courses I teach that there
are a few different ‘windows’ or areas of the
body. The one that is important for making strong
connection and demonstrating authenticity is the
heart window—this is the upper torso. Both men
and women should avoid crossing their arms as
this nonverbally signifies to the other party that
you are closed off or not open to connection. To
make a good first impression also avoid ‘blocking’
your chest and torso area. We sometimes hold
objects like our purse or phone in front of us when
we are nervous, but this signifies close-mindedness
and a lack of flexibility. So be sure to have a nice,
open stance at all times to welcome connection.
For an extended version, visit
www.starleymurray.com
1. Lean In
Leaning in is a powerful nonverbal signal. All it takes is
a slight lean or upper body tilt forward as you speak or
listen. You can use this as a speaker when making an
important point, in videos when you want the audience
to connect with you, and at networking events to show
you are a good listener. If you are speaking with a client
and want to show them that you are both engaged
and on the same page, try slightly leaning in toward
them. You can do this while standing or sitting at a table.
Unconsciously this shows them that you are connected
and interested while leaving a positive first impression.
STARLEY SUCCESS STORY
Vanessa Van Edwards,
Behavioral Investigator & Author
Specializing in body language and
human lie detection. Vanessa’s work
has been featured on CNN and the
Wall Street Journal. Her column on the Huffington Post
and website endeavors to crack the code of human
behavior.
STARLEY’S SIGNATURE SECRETS
SOUND BITES & LOOK HOOKS
What is a sound bite and
a look hook!?
Interviewing or speaking
directly to a camera should be
very similar to how you normally
talk in terms of personality and
having the essence of your
message.
SOUND BITE
When it comes to making your
point with in 30 or 60 seconds,
you may consider using sound
bites which I teach as your own
authentic words just condensed
and memorized so you have
some favorite go-to phrases.
LOOK HOOKS
Holding an audience’s
attention is a visual task not
just with your image, props
and background. You can use
words that are visual like my
signature ‘look hooks”
For a free list of look hooks and the extended article, visit
www.starleymurray.com
23
MASTERING YOUTUBE
THE VALUE OF TWEETS
BY: BRANDON SKEIE,
BY: NATALIE TEJEDA,
SINGER/SONGWRITER
TV SHOW HOST & NEWS ANCHOR
Since 2005, the video sharing website known as
YouTube, has created accessibility to share and
view videos with a click of a mouse. This social
media outlet has led to a new niche of industry
experts also known as YouTube personalities.
Find out from YouTube superstar, Brandon Skeie,
how you can use YouTube to optimize your
online marketing presence with these four easy
tips.
Brand Your Channel
Branding your YouTube channel is a great
way to inform your viewers on your business,
product(s), and/or service(s) as well as how your
product can benefit viewers. This also provides
viewers with consistency between your different
online marketing outlets.
Include A Detailed Description
The description field is a great place to not only
summarize what your video is about, but to take
it a step further and provide the viewer with a
short company profile. Taking the extra time for
this section may be the differentiator between
you and your competitor.
Integrate Other Social Media
Integrating other social media to your YouTube
channel can be a great way to link your viewers
to your website and other
social media accounts
such as Twitter, Facebook,
and LinkedIn. This is also an
effective way of increasing
your followers as well as
keeping them up to date
with your latest content.
Utilize Tags for Videos
Tags or keywords are single
or multi-word phrases. Including tags on your
videos is one of the most effective search
optimization tactics. Tags can include any
relevant words pertaining to the video. These
can comprise of anything from your business
name to your location.
Twitter can be a powerful tool for crafting your
public image, controlling your messages, and
increasing the positive perception of you and
your business.
Here are four tips to jump-start your social
media campaigns!
It’s Not Personal, It’s Business
The most important rule in social media is to
separate your personal from your business.
Create a professional account and utilize it
strictly for business. It may seem like an extra
step to manage two accounts but think about
the image you’re putting out there. What do
you want it to say?
Be genuine and honest, but not too honest
We want to know that you and your business are
doing well but we don’t need to know your most
personal and private thoughts. Be creative and
share what will best represent your business and
overall brand but beware of over sharing, a.k.a.
TMI.
Sharing good news vs. bragging
Your followers want to hear the successes and
milestones of you and your business. Tailoring
your message with humility will open doors
while bragging can put off your audience and
might even cause a loss of
followers.
Selling vs Sharing
Twitter was created to invoke
conversation! Whether your
goal is to promote your
brand or product, be
genuine and build
relationships while doing it.
Using Twitter re-connects
with the human element of your customers and
clients. Don’t just use it to pump ads at them –
they will turn away and potentially unfollow you.
THREE STAGES OF
OF PUBLISHING
Tips from Top Literary Agents and Publicity Expert, Starley Murray
1. Research your market to make sure your
product is viable
2. Create a proposal for your book
BEFORE YOUR BOOK IS PUBLISHIED
3. Develop your unique brand and personal
image with Starley Murray Coaching
4. Figure out why your book is unique and fills a
market need
5. Get feedback on your book from your target
market
6. Work with an editor
1. Work with a focus group
2. Make sure all legal requirements are fulfilled
WHILE YOUR BOOK IS BEING PUBLISHED
3. Create your celebrity brand message, taglines,
and sound bites with Starley Murray Coaching
4. Promote the product to your list
5. Get your website up and running
6. Shoot and post video tips and promotions
1. Optimize your website for book sales
2. Engage daily in social media
AFTER YOUR BOOK IS PUBLISHED
3. Monetize your media with television and
YouTube videos with Starley Murray Coaching
4. Create additional information products
5. Set up publicity interviews and appearances
6. Research the affiliate program that is right for you
HOW TO MAKE MONEY
ON TV
Four Easy Ways to Monetize TV and Radio Brand
with Publicity by TV Veteran, Starley Murray
1. Make money by saving money with ”swag” free stuff
2. Make money by referring others for affiliate fees
3. Make money by promoting other people’s stuff
4. Make money by selling your own stuff
As Seen on TV!
Learn how Industry Expert Training
Programs and Author’s Books can be
seen on Television, at Red Carpet
Award Shows, at High Profile Author
Events, and directly in the Hands of
the Media! Learn more by visiting
StarleyMurray.com
Photo credit to Daniel W. Torres
THE 5 BIGGEST
E-COMMERCE
MISTAKES
BY: TOM ANTION CONSUMER ADVOCATE,
PUBLIC SPEAKER & INTERNET MARKETING GURU
Keywords
With all the fancy technical capabilities available
to small businesspeople when it comes to their
websites the same problem still exists that has
existed for years. Most owners do not know the
keywords used by prospects to find their products
and services. Get a no cost tool and learn how to
use it at www.FreeKeywords.Wordtracker.com
Difficult Navigation
One of my $50.00 sites won INC Magazine’s Best-ofthe-Web Awards and beat out three other milliondollar sites. The panel of CEOs that evaluated all
the sites said that mine was easy to navigate and
they could find what they wanted fast. Here’s a
goal that will surprise most website owners: Try to
have five or less main navigation buttons and that
includes “Home” and “Contact Us”. Yes, I know it
will be a tough exercise, but tough for you a little
bit in the beginning makes it easy for your visitors
forever.
No Database Control
All the big players make most of their money with
legitimate broadcast email. Most website owners
don’t make a serious effort to turn their visitors in
to opt-in subscribers and they don’t send enough
email to their list... if they have a list at all. As long as
you are sending good information to people who
have asked for it, then you can sleep well at night
knowing you are maximizing your income without
being a pest.
Ignoring Automation Tools
With new Internet related obligations coming at you
ever day (like keeping up with the social networks),
it’s important that you use tools that both take
care of your prospects and customers and take a
load off of you. Most of my business runs through a
shopping cart system that includes broadcast email,
auto-responders, up-selling modules, promotion
testing modules, and many other features that help
you sell more to each customer that visits your site. I
use and promote www.KickStartCart.com and offer
unlimited free training.
No Intellectual Property
No matter what product or service you are selling
I think we all agree it’s important to stimulate
demand for it. One of the best and most cost
effective ways is to create an information product
that teaches people about the benefits and uses of
the “actual” product you are selling. For instance,
I distribute a free e-book about the shopping
cart I mentioned above that has brought in over
$2,500,000.00 in commissions because it teaches
people what they don’t know about shopping cart
systems. Business owners need to take advantage
of cheap print on demand, audio and video
production and e-book production to make people
want to buy what they are selling because they see
the benefits.
For an extended version, visit
www.starleymurray.com
“I was already considered a hot
interview and Starley took me to an
entirely different level.”
Tom Antion, Internet Marketing Guru
GBK Luxury
Pre-Oscars Gift Lounge
The GBK Pre-Oscars Gift Lounge is known for the high-profile celebrities in
attendance and the quality products given away. Clients who gift their products in
the lounge receive numerous press photos with celebrities holding their products.
GBK Productions is a Marketing, Public Relations, Fundraising, and Special Events
company. Gavin Keilly, known as the “Gift Bag King”, is the founder and CEO of GBK
and is renowned for his celebrity gift suites. Ana Martins is the Vice President of PR Luxury Division with nearly 20 years experience in luxury goods while beginning her
career as an in-house PR at Gianni Versace; she has spent the last decade working
with renown international watch and jewelry brands.
The title of this year’s lounge is “airweave and GBK Productions Luxury Pre-Oscar Gift
Lounge”. airweave, Inc., the number one super-premium bedding topper in Japan
used by many Olympians, including Gracie Gold, celebrated its launch in the
United States at GBK’s 2014 Pre Golden Globes Gift Lounge 2014. Guests will receive
a $1200 Bed topper.
Olivia Wilde, actress,
with GBK Founder, Gavin Keilly
GBK will be gifting major celebrities with five star accommodations at
a choice of resorts in the Middle East. Many celebrities have not had
the opportunity to experience such resorts that reside in Oman, UAE(Dubai, Abu
Dhabi, Ras al Khaimah), Qatar, and Jordan. The accommodations will include spa
services, desert safaris, and other pursuits. Celebrities may choose such resorts
as Waldorf Astoria Ras al Khaiman, Waldorf Astoria the Palm, Kempinski Ajman,
Kempinski The Palm, Banyan Tree Ras al Khaiman, and Cigale Hotel Dota among
others.The resort package is being provided by www.ArabiaEscapes.com .
If a celebrity wants to go on a closer-to-home vacation, GBK is also providing a choice from Palace Beach Resorts in Mexico, which
contain four different All Inclusive Resorts to choose from. Some small businesses spend their entire marketing budget to do an event
like the Pre-Oscars Gift Lounge, but they see a tremendous return on their investment. A perfect addition to the gift basket was the
CamiWrap from CamiWraps.net, which is perfect for personal privacy while walking to and
from pools.
Of course every gift basket has beauty products and we have selected two amazing ones
to be given out: premiere brand Eminence Organics has provided their latest skin care line
and Pure Gold Collagen® has gifted three months of product to keep celebrities faces
youthful and for those who would rather drink their way to a healthier looking face. Finally,
Crave Collection is featuring their Embellish Eyelash condition as well as Brow Braun Eyebrow
Conditioner to keep eye areas youthful and expressive.
“The Difference
Between Ordinary
and Extraordinary
is that little Extra.”
Fiamma will be showcasing their exquisite collection of fashion and engagement jewelry that was created with pink diamonds. The
collection is for women who have a love for all things that glitter and sparkle while having a passion for pink! PISIDIA is also providing a
high-end handbag for all the ladies in attendance. GBK will also be promoting an amazing new concept named Sugarbuns for those
wanting luxurious apparel with a “one-stop” shop feature. Sugarbums will be featuring lines from around the world including Cosa Bella,
Hanky Panky, and may others. Sugerbums will even have something to offer for those extremely health conscious people by providing
$150 worth of whole food powders from Activz. Something revolutionary that is launching at the GBK pre Oscar Lounge is AIMe from
Jigabot. Jigabot is preparing to be a major player in the Robotics Revolution industry with the launch of AIMe, an automated camera
controller that can compose a shot to keep you in frame. Jigabot’s AIMe is designed to be useful in work, recreation, and family-life
activities.
GBK has helped over 50 charities garner tremendous exposure and celebrity support through the Gift Lounges. Some of the charities
benefitting from the Pre Oscars Gift Lounge 2014 are : Global Green, Holly Robinson Peet’s, Hollyrod Foundation, Support UR Pet, Sugar
Ray Leonard Foundation, and Jose Andres who is with L.A. Kitchen whose mission is to educate people so that no food goes to waste.
www.gbkproductions.com
HOW TO MAKE THE MOST
OUT OF YOUR MONEY AT SPEAKING EVENTS
AUDREY HAGEN,
Owner & CEO of Platinum
Event Management Services
What’s your favorite thing about your career?
What’s something attendees should understand when
My favorite thing about my career is having the
they’re at an event like the ones you put on?
opportunity to surround myself with some of the most
Something attendees and speakers should be aware of
influential leaders in their industry. You can’t help but
is that the rooms are kept cold for 2 reasons: 1. to keep
soak up their knowledge and when you least expect
the attendees focused on what the speaker is saying 2.
it, have it come out and make an impact on someone
to keep the speaker from overheating on stage under
else’s life.
the hot lights while giving a powerful and enthusiastic
experience.
What drives you as a person?
Everyone has things that drive him or her to do more and
How is it that you know of all of these amazing reward
be more. For me, it is my family, the thirst for knowledge,
programs for hotel and travel?
and love of information.
I review the websites on a weekly basis and sign up for
their mailing list. It’s through their emails where I see all of
How do people find you?
their promotions, and know to best use them for my
I am exclusively by word of mouth. You can contact me
clients’ needs.
through my personal Facebook as well as email at
audrey@platinumevents.com.
Give me an example of how you can save
speakers money on an event? With 10 years of experience, I have built amazing
contacts. I use all of the rewards programs to my
advantage. I still shop around for the best deal and bring
it to the table to see if they will match their competitor.
What does it really take (as a speaker) to
make money?
In order to make money as a speaker you must have
a strong foundation and team. Knowing about your
systems and software is mandatory in order for them to
work for you.
29
CAN YOUR MEDIA COACH ANSWER YES
TO ALL 35 QUESTIONS ON THIS CHECKLIST?
1. Had SUCCESS IN ALL the specialties they teach?
2. Still active and not retired from the job they are teaching CURRENT TIPS over?
3. Worked with the TYPES OF CLIENTS you want to work with?
4. Easy to learn from and provides learning tools to work from?
5. Successful and available for one-on-one training?
6. Work with actual celebrities if they claim to offer celebrity brand image?
7. Appear every month on TV if they claim to teach TV pitching?
8. Have their TV appearances monetized to pay for two offices & staff?
9. Has personally worked with over 10,000 clients hands on?
10. Endorsed by other respected names in the industry that you trust?
11. Endorsed by actual celebrities?
12. Do they answer your questions with valuable & effective answers?
13. Still make substantial money in the area you want to specialize in?
14. Know your name and phone number?
15. Regularly plugged into high profile events such as red carpets?
16. Connected with TV booking decision makers to know how they think?
17. Know TV Personalities who endorse authors/entrepreneurs?
18. A nice person and nice to you?
19. Someone you would be proud to associate yourself with?
20. Continue their own education and keep up with media trends?
21. Care about your results and not just your money?
22. Provide triple threat of brand strategy, camera image, & TV pitch tips?
23. Have high value money-saving resources and referrals?
24. Available for customized coaching sessions?
25. Able to teach you how to gain publicity without having to pay for it?
26. Provide you with training and coaching that help you get real results?
27. Understand video and television from the ground up?
28. Give industry experts the same training as celebrities?
29. Understand industry experts and authors as one of their own?
30. Knows what its like to have been broke and have dreams of success?
31. Successful and did not need lots of money to get there?
32. Know how to protect your authentic message in the media?
33. Show strategies that work with TV producers to book you?
34. Know how to help anyone present a CAMERA FRIENDLY IMAGE?
35. How to MAKE MONEY on TV or video as an industry expert?
For your
media coach,
Starley Murray,
the answer is
YES to ALL and
much more!
DOES YOUR MEDIA COACH GIVE YOU HUNDREDS
OF FREE BONUSES BEFORE EVER MEETING YOU?
SEND YOUR EMAIL ADDRESS TO starley@starleymurray to receive:
TOP 50 ON CAMERA LIST
Top 10: Body Language that supports your message or could cause doubt with the audience
Top 10: Photos & Props that support your image and make producers love or dread you
Top 10: Wardrobe Check List for camera angles and lighting that can make you look your best or worst
Top 10: Hair Styling Check List for camera friendly appearance and image to message congruency
Top 10: Men’s & Women’s Crucial Clear Based Makeup Shine Control Check List Dos & Don’ts
ALSO, Receive the Image = Income Audio MP3 download at starleymurray.com
Learn how positive first impressions can open doors and attract valuable free publicity in the media.
Discover advanced techniques about effective communication for in person and on camera messaging.
Understand the value of lasting relationships through a fan base, affiliate partners, joint ventures, and your own
coveted database.
Learn how a rewarding reputation can provide free publicity and works for your 24/7 as a form of passive income.
Request these Free Bonuses and chance to win a TV Tour!
A $1500 Value – Imagine Your Book or Product Seen On TV
1. Your book or product seen on a TV segment
2. Photo ops of your book or product seen at the TV station
3. Photo ops of your book or product in the hands of a TV personality
4. Have your book or product handed to a TV producer
5. Have your book or product shown to a TV anchor
6. Have your book or product placed in a special events give-away bag
7. Have your book or product given to a TV segment winner
8. Get your book or product promoted on Starley Murray’s social media
9. Have your book or product placed into a charity raffle
10. Have your book or product included into a bonus tele-call
31
MONETIZING YOUR BRAND IS CHILD’S PLAY
ELISHA AND ELYSSA’S
SUCCESS STORY
Success Story Elisha and Elyssa of WhollyART.com reveal
the step by step plans they learned from Celebrity
Image Expert Starley Murray with the How to Attract Free
Publicity and Monetize their Business Plans in the Media.
We are artists, speakers, and authors, who have
always strived to inspire others and teach them to love
themselves through our work. Due to our mom being a
well-known marketer and entrepreneur we have
attended events with our mom since a very young age.
Starley Murray got us on KENS5 in San Antonio, locally, and
Recently we attended the Sponsorship BootCamp by
we felt more experienced on TV and we were able to
Roberto Candelaria, where we met celebrity image
learn how everything worked. We learned that if we have
expert Starley Murray. After buying our art she has
a clear message, we can get free publicity easily.
become one of our mentors, coaching us and inspiring
us. We would like to share 3 ways Starley has taught us to
have success in the media as an author. Let’s begin:
3. Our marketing has to have good information. Tom Antion
is an excellent example. When you go to his website, the
first thing you see is getting a free newsletter and a $247.00
Have an Authentic Brand
value of 600+ pages of back issues! Free, but inexpensive
1. When you know yourself, people are more likely to
to make, that’s the way!
buy from you. Instead of selling something you know
they want to buy sell what you believe in. We believe
that real success comes from knowing yourself, being
spontaneous, and being honest.
Monetize your Business Plans
1. We encourage you to use your creativity and create
your book into other products. You can produce an audio
version of your book, use some content of your book as a
2. Keep coming back to the true reason you started;
weekly podcast, have video tutorials, and you can even
celebrate it and make sure others know about your story.
be a coach in your area of expertise! You can also host a
3. It’s best to have personal integrity so don’t make
promises you can’t fulfill.
Attract Free Publicity
1. Before attempting to gain free publicity make sure to
describe your book: the benefits, features, and details
that make it more interesting and newsworthy. Ask
yourself: Does your book have something special that
your competitors’ don’t?
2. We recommend that once you are clear about your
book start with the local news and then gradually move
up to the larger markets as your book interest grows.
free teleseminar and talk about your products. Make sure
you end with a call-to-action.
For an extended version of this article,
visit www.starleymurray.com
Elisha & Elyssa were guest VIP artists &
authors on Starley Murray TV segment
about “The Art of Brand.”
“We recommend authors to have their own
coach to help them get more sales. Starley
Murray has taught us a lot and she has
helped us succeed.”
- Elisha and Elyssa Fernandez of WhollyArt
Authors of “I Love Me!”
Lisa Baker-King
Connecting families and celebrating children by breaking the rules
Growing up, I was fortunate to
be encouraged to be and do
anything I wanted to. I really
believed that I could. There was
nothing stopping me. There was
nothing in my way. I was wrong.
Society and life sent me a different
message. Sometimes the message
was loud and clear like the time
a female boss told me to cut my
hair so I could fit into a ‘man’s
world’. Sometimes the message
was a whisper weaving its way into
my subconscious like the well-meaning mentors who tried to
‘soften’ my delivery. Then one day, I looked in the mirror and
did not recognize the person I saw. She was successful by all
of the normal standards but she wasn’t happy. That was the
day I decided to break the rules and pursue the real me, find
out who she was and enjoy the journey of discovery. I have
never looked back and I have never been happier.
How do we know what our innate strengths are? What is the
starting point? It begins by looking back at how we operated
as a child. Let me tell you a story, it’s the story of four children
playing in a sandbox.
Johnny, Megan, Matt and Christine are very excited. It’s
playtime at school. The sun is out as they run from the
classroom to the play yard. Their teacher, Miss Murray,
encourages them to build a sand castle in the sandbox.
As they approach the sandbox, Megan stops with her
hands on her hips and begins to ask questions. “How big is
the castle?” “Remember the last time we built a castle?”
“Why are we building a castle?” Megan solves problems by
gathering information. It’s important for her to know all the
facts before getting started. This is a child who might get
frustrated at school if simply told to do something. She needs
information first and then watch out, she will go to town.
Johnny is not stopping for anything! He has great ideas!
Johnny is holding court in the middle of the sand box,
gesturing very enthusiastically as he tells his friends all his
amazing ideas for the best sand castle ever made. His ideas
are imaginative and creative and he is not shy about telling
About Lisa:
Lisa is creating a movement to connect families and
celebrate children. Just like the characters in her books, Lisa
celebrates the unique ‘backstories’ of families. “We all have a
backstory that is uniquely ours and it has the power to impact
our future. When we begin to own our personal stories, we
grow as a family and as a community.” Lisa is passionate
about helping children to find their voice while giving parents
and adults the tools they need to recognize what is right
about them so they can break free and be who they were
meant to be.
his friends all about them. He can see the castle in his head,
complete with a moat and drawbridge. He is a visionary and
likes to do things his own way. This is a child who doesn’t pay
particular attention to the details of his school homework
and will become disheartened if told to do things without the
freedom to put his spin on things.
Matt is the kid with a plan! He has a process for building the
castle. First you level the sand, then you gather pebbles for
a walkway, next you very carefully construct the walls of the
castle. His approach is very systematic. Matt needs to be able
to sort information and organize it. If asked to ‘wing it’, Matt
will get nervous that a mistake will be made. Matt likes to do
things one at a time and gets dicouraged when expected to
‘multi-task’ or to work without a plan.
Miss Murray decides to check in on the little monkeys. As
she walks towards the evolving sand castle she notices that
Christine is knee deep in the sand, building the castle as if it
will stand the test of time. Christine likes to get her hands dirty
and will get frustrated if the castle is not of the highest quality.
When given math homework, her mom knows that numbers
need to be more than figures on a piece of paper. Christine
needs tangible items like blocks, or something to get her
hands on in a three dimensional way.
Recognize anyone? Yourself maybe? When we recognize
our natural strengths we gain the power to act on them
in a purposeful way. For me, it was discovering that I am
like Johnny but was taught, through education and life
experiences, to be more like Megan. No wonder I did not
know who I was when I looked in the mirror a few years back!
Rule Breaker Tips:
1. Give yourself permission to be you.
2. Find out what your innate strengths are and pursue them
relentlessly with passion and purpose.
3.Celebrate those who have different strengths then you.
By the way, I never did cut my hair short. After all, I am a rule
breaker and as a rule breaker, I am determined to be me.
As a certified Kolbe coach, Lisa is backed by over 35 years of
scientific research and validation.
Find out more at Zebecs.com
Lisa and her five siblings grew up in a blended working class
family. Lisa says, “When we read together, there were no
differences in ages, backgrounds or who belonged to whom.
We were simply one family.” As a child, although she was
encouraged to “be anything she wanted to be”, society and
life sent her a different message. Like many she attempted,
very successfully, to become someone she did not recognize
and operate against her natural strengths and talents.
She then decided to BREAK THE RULES, which was the
inspiration for creating a movement to connect families and
celebrate children.
FROM QVC TO TLC:
CONNIE ELDER INSPIRES WITH TENDER LOVING CARE
CONNIE ELDER,
Author and QVC Personality
Why do you give back?
What inspires you as an author?
I believe this is our purpose…to help each other. I firmly
The realization that my experience can in some way
believe we reap what we sow. Therefore, if we reach
benefit and encourage others. Experiences of my
out and help others someone will benefit from our help
personal life and my professional life inspire me to share.
and we will be rewarded and have more to give.
What advice do you have for writers who are looking for
What are some ways you act on giving back?
inspiration?
I serve on the board of directors of an organization
I believe each of us can use our own experiences to
that empowers and helps women to be their best. I
draw inspiration. Whatever your life experiences and
also owned a company for 12 years that sponsored
passions there are people who can relate and benefit.
non-profit events to raise funds for select breast cancer
Writing about your experience can bring clarity, healing,
and domestic violence organizations, both locally and
and closure. It can also inspire you to do more, see
nationally.
more, and be more.
What inspired you to write your book?
My goal was to bring awareness to the fact that 1 in
3 women experience a domestic abusive relationship
in their lifetime. This book is the story of abuse and
overcoming abuse. It reveals a message of turning a
bad experience into success, and using it to help others.
It is a book that offers hope.
What are the ways you show your audience admiration?
With social media this is easier than ever before. If you
are consistent and develop a routine around interacting
with your audience by letting them know you appreciate
them as individuals, they will feel the gratitude and will
speak from the heart.
THE SEARCH
Biography of a crime fighter and
host of “America’s Most Wanted”
John Walsh is known internationally as a crime
fighter, victims’ advocate, and host of “America’s
Most Wanted,” the reality program that helped law
enforcement capture more than 1,200 fugitives and
brought home more than 50 missing children. He never
sought the role, but fighting for justice has been his
mission since July 27, 1981 - the day his six-year-old son,
Adam, was abducted from a Hollywood, Florida mall
near their home. Adam’s remains were found two weeks
later.
Through their experience, Walsh and his wife, Revé,
realized that the nation was in desperate need of
leadership in the fight to protect children. Out of their
pain, the National Center for Missing & Exploited Children
was created in 1984, after President Ronald Reagan
“As long as I have known Starley she has
exemplified the entrepreneurial spirit. It is her
hard work and over-the-top service
that got her recommended to the
Producers of America’s Most Wanted.”
John Walsh, American’s Most Wanted,
Television Show Host
signed the “Missing Children’s Assistance Act.”
Walsh has been honored numerous times by many local,
state, and federal agencies. In addition to being named
“Man of the Year” by both the U.S. Marshals Service and
the FBI, John was made an honorary U.S. Marshal. He
is only one of three people to receive this honor in the
organization’s history.
Walsh has been the driving force behind major pieces of
child protection legislation. This work has led to him being
honored five times by four presidents. The Walsh family
had three more children after Adam and John continues
to fight for victims’ rights.
35
“When I was field producing for the national
show Americans Most Wanted, I gained an
upgraded sense of respect for my TV producer
friends for how hard the job can be.
While repeatedly absorbing the show’s story
content for helping others I became in awe
of what John Walsh gives of
himself about helping others
who have been victimized.
I will forever be inspired to
help others who can not
help themselves.”
- Starley Murray
HOW SAVING THE PUBLIC FROM SCAMS
SAVES MORE THAN JUST YOUR MONEY
TOM ANTION,
Internet Marketing Guru & Owner
of Scam Brigade
How would you describe what you do?
What drives you as a person to do this?
I am on a massive mission to educate the public and
I am a massive fan of the underdog. My dad taught me
expose wrong doing scams.
to be strong and stand up for people that can’t stand up
for themselves.
What does it really take to be able to do
your job?
What advice would you give someone
To do my job you must be driven to help others with a
who is attempting to accomplish what you have
fearless attitude. You also need to have an extreme
accomplished?
amount of patience and tenacity.
Report, report, report…Enough reports of scams get
action. Complaining to local congressmen also works.
Who should be contacting you?
Members of the media, investigators, photographers,
What actions do you feel need to be taken to take it to
and government officials. The main purpose is to uncover
the next level?
scams before they happen. Any person who has any
I am getting ready to present evidence to Congress
evidence that they have collected so you can help us
through a former White House staffer. He is teaching
bring perpetrators to justice.
me the ropes with DC and prepping the evidence for
our congressman.
What tips can you share to be safe?
If it sounds too good to be true, then it is. Be extremely
careful when doing anything online. Educate yourself
on the dangers of the internet. Don’t give out personal
information to just anybody. If a company’s identity is in
question, call the company directly or go directly to
their website.
What’s the most rewarding thing about your job?
The most rewarding thing is keeping people from
financial ruin and on occasion recover what someone
has lost.
NATIONAL CENTER FOR THE
PREVENTION OF COMMUNITY VIOLENCE
Starley Murray, a proud member of the National Advisory Board of NCPCV
Although Starley is plugged into international events, she is most proud
to support worthy causes. As a self-proclaimed work in progress, Starley
embraces life’s everyday obstacles by drawing on her challenges of
growing up in a home of domestic violence.
Expression through positive image, brand, and message are what
today’s society expects and demand. Starley believes that individual
image is essential to success. She is also fully aware that there are
certain social issues that totally impact the quality of life in all of us.
One such issue is violence in our homes, communities, and schools.
Starley believes that violence is a choice that can be prevented. It
is in that spirit that she proudly serves as an ambassador for The National Center for the Prevention of
Community Violence. She has actively supported the school and community activities of this national
organization and deeply believes in its cause and mission.
NATIONAL CENTER FOR THE PREVENTION OF COMMUNITY VIOLENCE
Founded in 2009 by best-selling author and former law enforcement officer, Bobby Kipper, NCPCV is
working in communities across America to stop the process of violence before it becomes an event.
NCPCV is a 501c3 public charity that provides solutions and programs for students and adults of all ages.
The goal of the organization is to provide community and individual solutions that improve the quality of
life for all citizens.
Through positive messaging and programming, NCPCV is a leader across the country in addressing issues
of bullying, gang and domestic violence. Since the organization’s early days, NCPCV has developed
model public policy and prevention programs which reach over 1.5 million students annually. By
encouraging parents and students to remain in zones of civility through its signature GreenZone Program,
NCPCV has been instrumental in setting a positive tone to violence prevention. NCPCV and it’s director,
Bobby Kipper, have a long standing history of being a national leader in violence prevention. Bobby
has been called on to work on a number of national initiatives with the White House, Congress as well as
states and communities across the country.
For more information on the work and programs of NCPCV go to www.solveviolence.com.
37
Starley Murray Live
presents
Rock Star Authors Publicity Campaign
Patricia Noll
Author,
Speaker &
Self-Esteem
Expert
“Empowering people to
experience being happy
with who they are.”
Bobby Kipper
Founder
NCPCV,
Speaker &
Author
Lisa Baker King
Family Author,
Relationship
Expert &
Speaker
“Connecting families &
celebrating children by
breaking the rules.”
“Violence is a process
and not an event.”
Starley Murray Live Publicity, Training & Networking campaign at a glance:
Live television guest expert on Starley Murray TV segment
Your book as seen on TV television segment
Hollywood networking event
Author 101 University networking alumni
Starley Murray Live book signing video production
Weekly Rewards Program- Expert Contributor
Publicity Mentor Magazine video interview
Guest speaker group coaching for Starley Murray Masters
INDUSTRY EXPERTS SERVING
AUTHORS & SPEAKERS
Body Language & Micro Expressions: Refers to forms
of communication, through the body or the face,
wherein a person reveals clues as to some unspoken
intention through their physical behavior.
Book Agent: An agent is one who acts for, or in the
place of, another, by authority from him, about a set
of written, printed, illustrated, or blank sheets, made
of ink, paper, parchment, or other materials.
Book Producer: An individual or company that can
assume many of the roles in the publishing process.
Business Strategist: A person who creates a strategy,
in an organization involved in the trade of goods,
services, or both to consumers.
Composer & Musical Director: A person who creates
music, either by musical notation or oral tradition, for
interpretation and performance, or through direct
manipulation of sonic material as electro acoustic
music.
Film Producer: Film producers prepare and then
supervise the making of a film before presenting the
product to a financing entity or a distributor. They
helm the creative people as well as the accounting
personnel.
Ghostwriter/Editor/Book Project Consultant: A
professional who provides expert advice on a
person who writes material for someone else who is
the named author, person who is in charge of and
determines the final content of a text, and on a set of
written, printed, illustrated, or blank sheets.
Inspiration/Dream Coach: The person that guides
an individual through a process that shows you
how to help you get to your wish, hope or desire for
something.
Internet Book Marketing Expert: Someone widely
recognized as a reliable source of technique or skill
that shows you how to communicate the value of a
product or service to customers, for the purpose of
selling a book-length publication in digital form.
Internet Marketing Expert: Someone widely
recognized as a reliable source of technique or
skill that uses the internet to deliver promotional
marketing messages to consumers.
Internet Video Producer: Someone who prepares and
oversees videos that are used on websites
Literary Manager: The artistic officer of a theater in
charge of at least the first stages of reviewing scripts
for possible production.
Marketing Trainer: A person who educates on
specific topics of importance that shows you how to
communicate the value of a product or service to
customers, for the purpose of selling the product
or service.
Media Strategist: Is concerned with how messages
will be delivered to consumers or niche markets,
identifying the characteristics of the target audience
or market, who should receive messages and defining
the characteristics of the media that will be used for
the delivery of the messages.
Public Relations Expert: Someone widely recognized
as a reliable source of technique or skill when dealing
with a person or an organization with the purpose of
creating a favorable public image
Publisher: Originators and developers of content also
provide media to deliver and display the content for
the same.
Product Delivery and Marketing Expert: Someone
widely recognized as a reliable source of technique
or skill, communicating the value of a product that
ideally satisfies a market’s want or need, and how
the process of transporting goods/information from
a source location to a predefined destination is
successfully accomplished.
Product Placement Expert: Specializes in forms of
audiovisual commercial communication consisting of
the inclusion of or reference to a product, a service or
the trademark thereof so that it is featured within
a program.
Radio Publicity Expert: Someone widely recognized
as a reliable source of technique or skill that shows
you how to communicate the correct attempt to
manage the public’s perception of the interview.
Speaking Expert: Someone widely recognized as a
reliable source of technique or skill that shows you
how to give information as if by speech.
Speaker Writing Coach: Giving information as if by
speech, refers to a professional who teaches others
how to compose works of literature.
Speech Pathologist or Speaking Coach: Specializes in
communication disorders
Sponsorship: Ways to support an event, activity,
person, or organization financially or through the
provision of products or services.
Sponsorship Expert: Someone widely recognized
as a reliable source of technique or skill that shows
you ways to support an event, activity, person, or
organization financially or through the provision of
products or services.
STAR CAREER CHECKLIST
1. DECIDE IF YOUR CAREER IS YOUR PASSION
2. CREATE A PERSONAL BRAND YOU CAN
LIVE WITH FOR A LIFE TIME
3. RESEARCH ONLINE YOUR CLIENTS
4. RESEARCH YOUR COMPETITORS ONLINE
5. ESTABLISH AN INTERNET MARKETING PLAN
6. CREATE OR UPDATE A PRODUCT LINE
7. LEARN ALL THE TECH ASPECTS THAT
DIRECTLY AFFECT YOUR DAY TO DAY
8. GET MEDIA TRAINING FOR CAMERA
9. LEARN HOW TO CREATE A VIDEO
10. LEARN HOW TO MONETIZE A VIDEO
Television Producer: Oversees all aspects of video
production.
11. LEARN HOW TO PITCH A TV PRODUCER
12. LEARN HOW TO MONETIZE A TV SCRIPT
*Definition descriptive content found in Webster’s Dictionary,
Wikipedia & on Google
13. PITCH TV LOCAL TV SHOW
14. HAVE ONLINE CAMPAIGN READY
15. DEVELOP WEBSITE READY TO MONETIZE
STARLEY’S SERVICES
Starley Murray Brand Expert: Authenticity creation,
development or rebranding of your personal and/or
business image to set you apart from the crowd, show
off your unique qualities, turn your competitors into
clients, foster relationships with the media to support a
reputation to last a lifetime.
16. PITCH NATIONAL
For an extended version visit
www.starleymurray.com
Starley Murray Publicity Strategist and Media Trainer:
Creative support for television and media pitch
campaign with a clear plan, message development
with best and worst case scenario preparation,
monetized script creation, while learning to relax and
have fun in front of camera!
Starley Murray Image Expert: Personal appearance
technical issues training for high definition television
and video including body language, micro
expressions, wardrobe, hair style, camera makeup,
appearance supplies demonstration and application,
props and background set ups.
40
HOLLYWOOD SAN ANTONIO
NEW YORK
WELCOME TO STARLEY MURRAY LIVE!
Starley lives on TV sets, Live Events and through her Video Chats
TV station tours, Production Company Training and
Office Pre-Production Meetings by Appointment only
Online Coaching Resource
via Video Conference, Email, Phone & Fed Ex
Personal Brand & Message Creation Coaching
Camera Image, Props & Background for TV & Videos Coaching
TV Pitching and Free Publicity Coaching
(888) 741.3033
starley@starleymurray.com
www.starleymurray.com