HOLD IT!

MAR/APRIL 2014
AQUAGE&BIOMEGA
SPRING AHEAD
BUY ONE GET ONE
LOOKING GOOD
NEVER FELT SO GOOD
HOLD IT!
HAIRSPRAY
get the look
Want the ultimate romantic mane?
Follow these step-by-step techniques:
1 Shampoo hair and massage scalp with SeaExtend® Silkening
Shampoo to restore hair to its healthiest condition while
protecting against thermal damage.
2 Follow with SeaExtend Silkening Power Infusion.
This 60-second rinse-out treatment repairs hair with cationic
lipids that fortify the hair for added strength and flexibility. Spray
evenly on damp hair and comb through from roots to ends with
a fine-tooth comb. Leave on hair for 60 seconds, then rinse out
for instant results.
3 Emulsify one pump of SeaExtend Silkening Oil Treatment
in palms and between fingers. Apply to towel-dried hair by
running fingers through the hair. Apply additional Silkening Oil
as needed to sections throughout the hair, making sure to
comb through with a fine-tooth comb to achieve even product
distribution from roots to ends.
4 Blow dry hair in sections using the Aquage Smoothing Brush
to smooth and polish hair’s surface. Always direct the flow of
air toward the ends to help align strands and further polish
the surface.
5 After the hair has been thoroughly dried, emulsify a pearlsized amount of Aquage Detailing Creme in the palms and
between the fingers. Run fingers through hair to distribute,
paying special attention to any dry-looking areas at the ends.
This ultralight grooming cream adds definition and separation
as it calms flyaways and gives hair natural-looking sheen.
the formula:
+
+
+
=
visit aquage.com and click on SeaExtend silkening shampoo, SeaExtend silkening power infusion,
SeaExtend silkening oil treatment and aquage detailing creme for product details, tips and step-by-steps
cover: photography luis alvarez | hair eric fisher | haircolor trish gonzales | makeup wanda alvarez
dear salon partner,
The salon industry has championed many different charities over the years. Most recently,
Susan G. Komen has been an industry-wide focus. But did you know that Aquage was the
first professional haircare company to support Susan G. Komen for the Cure? Thanks to
support from salons like yours, our industry has raised millions of dollars to help find a cure for
breast cancer. We plan on continuing the fight against breast cancer this fall, but we wanted
to pioneer another important initiative for the Spring. We searched for a special cause that has
potential to garner industry-wide support like Komen, and we found one in our own backyard!
We are proud to announce our partnership with Wigs for Kids, a
non-profit organization committed to helping children suffering
from hair loss. Wigs For Kids was founded over 33 years ago, by
hairdresser Jeffrey Paul and his wife Zina, in an effort to help their
15-year old niece who was undergoing chemotherapy treatments for
leukemia. She had always dreamed of competing as a gymnast for
the school’s team but her hair would be falling out from treatment
when it was time for tryouts. Jeffrey promised her that if she focused
on gymnastics he would find a solution for her hair.
To fulfill his promise, he searched for a natural-looking wig that would
withstand the rigors of typical kids’ activities like gymnastics and
swimming. Unfortunately, he could not find a suitable solution, so he
decided to make a wig for his niece himself! That incredible journey
not only allowed Jeffrey to fulfill his promise but set the foundation
for Wigs for Kids, an organization that has grown to help thousands
of kids look like themselves and live their lives.
Together we can make a difference! Here are 3 ways:
• Stock up on our 3 Wigs for Kids box sets. We’ll donate 15% of the
purchase price for each one sold, with a minimum donation of $30,000.
• Become a Wigs for Kids “Ambassador” Salon and help us “harvest”
ponytails the proper way (improperly cut and bound ponytails are
not usable)! Here are the facts about WFK:
• Over 2 million children are
affected by hair loss from
chemotherapy, alopecia,
trichotillomania and other
medical conditions.
• Wigs for Kids has provided
hair replacement systems to
thousands of children at no cost
to the families, and they adjust
or replace them at no charge
until they are 18 years old.
• Each wig takes 20 – 30 ponytails
of human hair; they are all
hand-tied with a natural growth
pattern. The cost of each wig is
$1,800 or more.
• This is a national charity that’s
all about hair and hairdressing.
Almost all of the donations go to fund making more wigs.
• Sponsor a child’s total hair system or help create awareness
by hosting cut-a-thons and other fundraising events in your salon.
For more information on Wigs For Kids, visit Wigsforkids.org
Imagine how tough it must be for kids suffering from hair loss. We did,
and we want to do something about it. We hope you’ll join us.
Together, we can make a difference in the lives of so many young people!
Best Regards,
Dennis Lubin
President & Co-founder
Aquage/SalonQuest, LLC.
Jeffrey Paul,
Founder & Executive Director
finishing spray
freezing spray
transforming spray
working spray
how do I know which
aquage hairspray to use?
aquage finishing spray - firm hold
• designed to layer up to a firm hold
• delivers humidity resistance & lasting style retention, yet brushes through easily
• perfect for updos and everyday final finishing
aquage freezing spray - ultra-firm hold
• designed to lock in style
• powerful, long-lasting hold that is never sticky or tacky
• perfect for holding structured styles
aquage transforming spray - maximum hold
• designed to lock in texture, volume and lift on fine or lifeless hair
• creates hold as you shape, mold and direct the hair with the fingers
• brilliant shine finish with hold that never feels tacky or greasy
aquage working spray - firm hold
• non-aerosol hairspray with a workable dry down period for styling and texturizing while building hold
• locks in style while giving radiant shine
• may also be used as a thermalizing product
& ma
ke a
kid s
mile
get g
reat s
tyle
Aquage has partnered with the
Wigs For Kids organization which
provides custom-fitted wigs, wig care
lessons, self-esteem coaching and
more to children who are suffering from
hair loss. Annie, pictured above, is one
of the hundreds of kids this organization
has helped. She is now a spokesperson and
a testament to the way Wigs For Kids truly
touches the lives of the children they help.
“Children shouldn’t have to worry about how
they look, especially when they’re in the middle
of a health crisis. We want to give these kids the
opportunity to feel good about themselves again.”
-Wigs For Kids Founder & Stylist, Jeffrey Paul
Stylists and clients alike can join Aquage and help the
fight! 15% of the proceeds from each set purchased
will be donated to the Wigs For Kids organization.* Visit
aquage.com/wigsforkids or wigsforkids.org to learn
more about how individuals can donate hair or salons can
support this special cause.
MARCH & APRIL
*minimum $30,000 donation guaranteed
Vol
u
Uplif me & Shine
ting
Fo
Silke
ning am 8oz
Oil T
reatm
ent 1
.7oz
Define
&S
Defin
ing G hine
el
Silken
ing O 6oz
il Trea
tmen
t 1.7o
Curl
Curl D & Shine
e
Silken fining Cre
m
ing O
il Trea e 6oz
tmen
t 1.7o
z
z
[
hold everything
MARCH & APRIL
Finishing Spray BONUS 12.5 oz
GET 25% MORE FREE!
]
Transforming Spray 10 oz
Working Spray 8 oz
Working Spray 32 oz
DID YOU KNOW?
Working Spray 32 oz
refills the 8oz bottle 4X!
Freezing Spray 10 oZ
layer
layer
layer on the volume
MARCH & APRIL
BIOMEGA
FIRM & FABULOUS Hairspray
Buy 1, Save 40% on the other!
GOBIG
• Fine-mist silkening and
glossing spray
• Ultra-light silicones and emollient technology silken and smooth curly texture while giving brilliant shine
• May also be used as a thermalizing product
B
eyond Shine Bonus 6.25 oz
GET 25% MORE FREE!
APRIL ONLY
*Armstrong McCall only
5OZ beyond shine
LKY
OSI
BOG
b
OZ,
5
.
4
t
en
ne se o l Treatm OZ a
h
i
Purc ning O her 4.5
t Free
t
e
men
t
Silk ve ano
a
e
i
Tr
rece ing Oil
n
e
ar Silk
l cle g
a
t
s
cry
ryin
up d 40%
s
d
e
spe y up to
Y
b
e
ONL
tim
L
I
APR
!
e
e
r
f
e
n
o
t
e
g
e
n
o
uy
Create a fun and caring culture in your salon for business success
CULTURE SHOCK
CULTURE SHOCK
Developing your salon’s culture goes beyond just having fun at work – it sets off a chain reaction that affects
your stylists, clients and overall business. It affects how your employees feel about their job, which translates
into how they connect with clients, who determine the success of your business.
stylist
Ufriendly
Usmiles
Ureliable
Uteam player
Finding a good fit
Salon and school owner Eric Fisher says to hire for attitude then train for talent.
Look for someone who will fit in with the culture you want and the rest of your team.
Finding someone who has similar values and visions as you is worth much more
than killer skills with a bad attitude.
Lifetime of learning
Encourage your stylists to keep learning and growing. Set aside days that are devoted to learning a new technique or start an education fund to help stylists attend education events. They will feel your support and the
new skills they develop will make them more confident in themselves.
Giving back together
One of the best ways to develop team building is to volunteer for a
cause together. And why not use the skills you already have? For example,
become a Wigs for Kids Ambassador Salon by harvesting ponytails,
holding fundraisers and telling the organization’s story to your clients.
Visit www.wigsforkids.org to learn more.
Aside from enjoying work, the benefits of creating a great workplace culture have a long-term impact, too.
By working on a cause together, employees identity with each other and feel engaged in their workplace.
When employees feel engaged, their loyalty is stronger. So come on, who wants to have some fun?
CLICK HERE
for more business building tips and
sales support from aquage
In Loving Memory of
HEAVEN PADGETT
“Heaven had the lightest, most delicate touch, as an artist,
but most importantly, as a human being. Her presence will
live on in the work of the Aquage team.”
Luis Alvarez, Aquage Co-founder
“Heaven was like an angel from above. She illuminated the Aquage
stage with rays of brilliance, beauty and style that captivated
audiences everywhere. This shining star will surely be missed.”
Sydell Miller, Aquage Chairman
“Heaven brought love and light to the Aquage team.
She was always searching for something new to create.
Heaven had a warm, brilliant smile that brought everyone in.”
Dennis Lubin, Aquage Co-founder
“When I think of Heaven I think of her kindness and warmth.
When she turned that smile upon you, you instantly felt love and
the room brightened, as if she had turned on the sun!”
Ann Bray, Aquage Artist
“Heaven was truly an inspiration and a ray of light. It was of great
honor to share a stage and friendship with a woman who gave
all she had to every life she touched.”
Tausha Ostrander, Aquage Artist
“Heaven was an amazing educator and through the years became
a good friend. I will miss her smile, the knowing look we would
exchange on stage, the laughs, and the drinks we shared resting
our tired feet from the shows. Rest in peace my friend.”
Shawna Parvin, Aquage Artist
“Heaven was like a talented musician playing beautiful music.
She was always happy, positive and effervescent. Elevating any
gathering she attended – be it hair shows or just having dinner
with the Aquage team. She will be truly missed.”
Eric Fisher, Aquage Artist
“She was a ‘firecracker’ who at the same time was our calm
in the midst of the hustle and bustle of many Aquage events.
We won’t be the same without her.”
Wanda Alvarez, Aquage Academy Coordinator
“At my very first show, I was very nervous and Heaven was the
first to place her hand gently on my shoulder and say, “You can do
this, I got your back.” From that day on, we shared a wonderful
sense of confidence and support.”
Nicole Gary, Aquage Show Manager
“Heaven’s love of hairdressing was intoxicating and you could
not help but to be drawn into her excitement when she taught.
Heaven made everyone feel like a star. It was an honor to work
with a true lady who I loved and respected deeply.”
Don Wismer, Aquage Show & Education Director
“All that glitters is gold! ....That’s Heaven through and through....
Enjoy the journey....”
Shelly Devlin, Aquage Artist
“Our industry was blessed by her and she will be greatly missed.
We all benefitted from her immense talent and passion for her craft.
Her legacy will live on!”
Theresa Elmore, Aquage Artist
“Heaven could light up a room. She generated such an amazing
spirit around her. Her smile was contagious; as soon as you saw
her you just felt that the world was a better place.”
Donna Hamilton, Aquage Artist
“Her laugh, her smile, her love and kindness – these I will hold in
my heart always. I miss you, my dear friend.”
Thomas Smalley, Aquage Artist
“Heaven was a strong inspiration for me to become an
Aquage educator. Being able to share the stage with her these
past few years was a dream. With every head of perfect curls,
I will see her smiling face.”
Nogodar Martinez, Aquage Artist
POWER
b4
“the most
important
product we sell is
change”
Nothing changes a look more drAmatically than A heavy fringe.
Introducing a strong fringe to a style frames the eyes adding drama and focus. What makes it fresh and modern is keeping the rest of the hair around the face
shattered and diffused. The contrast between the strong, clean cut of the fringe and the softness of the hair that frames the sides of the face gives this style a cool, edgy vibe.
Another key element to successfully adding bangs is LENGTH. Aquage Master
Haircutter, Eric Fisher, recommends keeping bangs just below the eyebrow for an
updated, sexy, sultry effect. You can even offer customers free bang trims, rather
than cut them too short initially. This also keeps ‘em coming back into your salon,
where they could pick up an additional product or two to keep their style looking
great between visits. Jus sayin’... :)
Aquage team artist and colorist, Trish Gonzales, made the call and took our
makeover model’s color from multi-dimensional highlights to rich, solid color to
compliment her new fringe-forward style. And it paid off...beautifully!
products used:
SeaExtend Silkening Shampoo, Silkening Power Infusion,
Silkening Oil Treatment and Detailing Creme
CLICK HERE
pinterest makeover board
straight
tedge
the aquage masterclass academy
an incredible hands-on experience. passion. education. inspiration.
“I would recommend this
academy to anyone: new
professionals, seasoned
professionals, anyone looking to tweak their skills or re-energize.”
– Darlene Garretson
“Everything about it was great. Everything about the educators was great. I learned more in 2 days than I did in beauty school!”
– Frank Tarr
“While fast-paced and packed
with information, the course
never felt overwhelming or
intimidating. The cohesive
family structure of the
Aquage artists and staff
makes you feel more like
part of the team and less
like a student. A return to the
mastering of basic technique
with in-depth instruction and
analogy makes it easy to find
new inspiration in everyday
salon situations and clientele.
Absolutely commercially
viable!” – Derrick Driver
“I have been doing hair for 30
years and still love learning.
I learned many helpful
techniques and was inspired
by the Aquage Team. ” – Jennifer Malacuso
“Great, friendly, inviting staff
makes you feel comfortable
and is happy to assist. No
questions go unanswered! I loved the class and am excited to learn more!”
– Lia Zangari
new 2014 dates*
April 6-7 Biloxi, MS
May 18 -19 Grapevine (Dallas), TX
June 8 - 9 Chicago, IL
June 22
Omaha, NE - one day only
August 3-4 Cleveland, OH
check it all out at aquage.com
or for more information about the Aquage academy, please
call Wanda Alvarez at 440. 893. 1100 ext. 106, or email her at
wanda@aquage.com
“like” aquage MasterClass
Academy on facebook!
*dates and locations subject to change