Making women the celebrities in their own lives

MEDIA KIT
THE BAY’S FIRST AND ONLY MAGAZINE FOR WOMEN.
ACCESS engages 87,450 high-income consumers with the most timely and current content through the lens of the
Bay’s most influential women. ACCESS is the Bay’s trusted connection to the consumer you want to know and the
moments that shape their lives. As the local authority on all things style and entertainment related, our far-reaching
multimedia portfolio ensures advertisers connect with the most sought-after consumer.
Making women the celebrities in their own lives.
PRINT
EVENTS
SOCIAL NETWORKS
BROADCAST
DIGITAL
TABLET
FACTS
& STATS
ACCESS MEDIA KIT
OUR AUDIENCE
Deliver your message to the Bay’s most prominent people.
READERSHIP: BY THE NUMBERS
A must-read for the most influential consumer.
2014
CIRCULATION: 16,500 | READERSHIP: 87,450
AGE ENGAGED16 to 65
READERS PER COPY
5.3
AVG. TIME SPENT WITH ISSUE 48 minutes
AVG. HOUSEHOLD INCOME
$87,000
MARDI
GRAS
KEEPSAKE
Royal Announc
Train Tributes,
Deco
´ r & More
The Bay’s
CARNIVAL
Guide!
ements,
EXCLUSIVE!
Mayor Stimpson
’s
Mardi Gras Mes
sage
PLUS!
Meet
Deb Fashion Diari
es
Hollywood Acce
ssor
Food, Fun & Flash ies
backs
FEBUARY 2014
Bottom Line: Banking on the buying power of women,
ACCESS has the readership to move ANY sales needle.
MCA &
MAMGA
Kings, Queens
& Courts!
MCA Queen
Madeleine Maury
Downing
L
IA
EC N !
SP ITIO
ED
THE SHE-CONOMY
“Women account for 85% of all consumer purchases, including everything from autos to healthcare.” – MarketInfo.com
DISTRIBUTION: A BRAND IN DEMAND
ACCESS has struck a cord with consumers! The evidence? Incredible newsstand and
subscription sales plus disappearing copies across the Bay.
51%
SUBSCRIBER: Paid issues are mailed to loyal followers in the community’s most desired zip codes.
31%
SELECT NEWSSTAND: Each location that sells our publication has a
high demand for every issue.
10%
DIGITAL DISTRIBUTION: Readers download issues on-the-go issues to
use as a shopping tool for in-store purchases.
4%
EVENT DISTRIBUTION: Our exclusive access to the area’s most
high-profile events allows us to extend our outreach with free copies.
4%
PREFERRED EXPOSURE: The area’s most well-known retailers, medical, and professional offices.
SOCIAL MEDIA: DIGITAL STATS
ACCESS is postioned to create impactful, print digital and event opportunties
that will deliver maximum benefits for your brand.
5,100
1,100
1,900
3K/mo.
MARKETING
OPPORTUNITIES
ACCESS Magazine delivers custom
integrated marketing solutions for advertisers that address their specific priorites
and are designed to:
ACCESS MEDIA KIT
GAIN EXPOSURE
Expand your brand’s presence with our innovative marketing.
July
Fourth of eport
le
Sty R
SIP AND BE SEEN
to cocktails, celebrate the
Red, white, and booze! From bikinis
pieces from local shops, plus a
holiday in style with these fabulous
to disappoint!
simple cocktail recipe that’s sure not
• Maximize awareness and excitement
among local consumers.
• Leverage the unique editorial perspective of ACCESS in supporting our advertisers’ goals and objectives.
LOCAL & SOCIAL
LOOSE TALK
Spade Sunglasses, $165;
Kate AWWW
! LOCAL
Dillard’s, 251.471.1551.S SHARE SWEET MESSAGES
Bangle, $75;
Holiday, Inc.,
251.342.4911.
Jeans, Dragonfly, $178;Camille
251.343.4004.
Top, $298;
Debra’s, 251.343.7463.
and Hill Luscher
Dr. Valerie Musial Fisher
LEMONADE
• Event Coverage & Retail Marketing
• Product Placement & Editorial Coverage
• Promotional Features
• Advertorials
Shorts, $228; Holiday, Inc.,
251.342.4911.
Dress, $310;
Debra’s,
251.343.7463.
and mom, Dianne Herring
“Mom, you have always
put your kids first,
no matter what! While you
went without, you
made sure my siblings and
I had everything
we needed when growing
up. You showed me
it was possible to have a
career and still be
a great, involved mother.
With a BIG emphasis on education and
leading by example,
you taught me to work hard
while stressing
the importance of being
able to take care of
myself, and not having to
depend on someone
else to take care of me.
I have carried these
valuable lessons into adulthoo
d and I hope to
be passing them on to my
children.
I love you Mom!”
“Happy Mother’s Day to
my best
friend and favorite travel
partner! Whether it’s a U-Haul
from
Boston or a celebration in
Paris,
there’s no one I would rather
travel the world with. Many
daughters fear becoming their
mother,
Hemline,
$110;
Bikini, I can
only
5. hope that one day
251.287.687
I’m half the woman and
mother
you are. Cheers too many
more
adventures together, love
FROZEN
your
favorite youngest daughte
r!”
BLUE
With love, Hill Luscher
Opportunities Include:
FOR MOM!
Love, Dr. Valerie Musial
From your little doodlebu
Aver y Orum
g,
Fisher
1½ oz. white
rum
1 oz. blue
curacao
3 oz. Lemonade
Sparkling ICE
Mom, you are
the most per fect
woman in the
world. Thank you
for the ceaseless
prayers
and for being my
best friend. You’r
e going to
be the best Nene
! - Love, Swee
t Pea
Garnish:
Blueberries
Beth Friedrich, Louise McCown,
HOW TO MAKE IT:
“Mom, I really love you.
You took care
of me and took me to very
awesome
places. You have gave
me an awesome
ride for a long time. Thank
you for putting up with me for twelve
years.”
and Alan Murphy
a
Combine all ingredients with ice in “Words are inadequate to express how much
I adore my mom. She is
blender.
everything I want to
be–chic, confident, generou
Blend on high until it becomes slushy.
s, and loving. The
foundati
Pour into a glass and garnish with
Kenneth Cole Reaction Sandals,
$79; Dillard’s, 251.471.1551.
“Thank
blueberries.
you mom for being my
momSource:
Sparkling
and also
myICE
other half. You
mean the world to me and
I am
glad they made a day just
to thank
all of the mothers out there!”
Love, Mehrnaz Jenabpo
or
on of selfless love that she
created for
my sister and me growing
up is what I strive
for every day in my own
home. She is so
joyful, embraces life fully
and fills me up
more than anyone can. She
truly is my very
best friend.”
With love, Louise McCown
Kathy Kelly and Ashley
Morris
“Thanks to my Mom for
all the love and support you’ve shown me and
my girls. You are
beautiful on the inside and
out. We love you.”
Love, Ashley, Maggie and
PINK CARPET:
THE STAR TREATMENT
Kate
IN THE PRESS:
AS SEEN ON
ACCESS provides unparalleled event coverage by rolling out the Pink
Carpet. Not only is this a spectacular arena for product placement for
local retailers, but it can also be coupled with party pics, sponsorship
shout outs, and more.
ACCESS has received
unrivaled local and national
recognition for our ultimately
buzzworthy content.
The Sep. ‘13 Football & Fashion issue, featuring Dee Dee
Bonner and Katherine Webb,
was featured on:
• Yahoo! News
• Fox Sports
• USA Today
Susie Wuest
wearing CK Collection
at the Fairhope Fete.
Locally, several issues have
been promoted on:
• WPMI Local 15
• Studio 10
• 95KSJ
RATE CARD
& SPECS
ACCESS MEDIA KIT
ADVERTISING
Connect your brand directly to our consumer.
1 Insert
3 Inserts
6 Inserts
12 Inserts
Full Page
$1,950
$1,425
$1,326
$1,243
1/2 Page
$995
$719
$676
$635
1/4 Page
$790
$671
$632
$552
1/6 Page
$525
$446
$420
$393
Inside Front Cover
$2,225
$1,891
$1,780
$1,669
Back Cover
$2,365
$2,010
$1,892
$1,774
Page 3
$2,100
$1,785
$1,680
$1,575
Inside Back Cover
$2,175
$1,806
$1,700
$1,594
AD PRICING
UNIT
BLEED
TRIM
LIVE (NON BLEED)
Full Page
8.625” x 11.125”
8.375” x 10.875”
7.75” x 10.275”
1/2 Page Horizontal
N/A
7” x 4.875”
6.4” x 4.275”
1/2 Page Vertical
4.437” x 11.125”
4.187” x 10.875”
3.587” x 10.275”
1/4 Page Vertical
N/A
3.375” x 4.875”
2.775” x 4.275”
1/6 Page Vertical
N/A
2.125” x 4.875”
1.525” x 4.275”
TRIM VS. BLEED SIZE
BLEED
TRIM OR CUT LINE
.3” MARGIN
BLEED ADS: Ads intended to bleed should
have .125” of bleed on all four sides. Only
available for full and 1/2 page vertical ads.
ACCEPTED DIGITAL FILES: We accept
high resolution (300 DPI at full size) PDF, JPG,
or TIFF files.
TRIM SIZE: The size of the actual magazine
page is 8.375” x 10.875”.
FILE UPLOAD:
You may send ads via email to your account
representative.
LIVE AREA: Keep important text within this
area. Set margins to .3” on all four sides.
LIVE AREA
1/4
PAGE
1/6
PAGE
FULL PAGE
1/2 PAGE
HORIZONTAL
CROP MARKS
1/3
PAGE
1/2 PAGE
VERTICAL
CLOSING
DATES
ISSUE
ACCESS MEDIA KIT
EDITORIAL CALENDAR
THEME
AD CLOSING DATE
ON-SALE DATE
Mad About Men
July 20
August 1
Football & Fashion
August 20
September 4
TBA
September 20
October 3
Holiday Gift Guide
October 20
November 3
Dec/Jan
Party Issue
November 20
December 4
February
Mardi Gras
January 20
February 2
March
Spring Fashion
February 20
March 4
April
Swimsuit Edition
March 20
April 3
May
Mother’s Day Issue
April 20
May 4
June/July
50 Most Beautiful
May 20
June 4
August
September
October
November
VISIT US ONLINE AT ACCESSTHEBAY.COM
n
2014 Swimsuit Editio
IN EVERY ISSUE:
CURATED CONTENT
Ashlye’s
BACK!
IVE!
EXCLUS
KAT’S
AJ &
MENT!
ENGAGE
BODIES
21+ Bay Beauties
STARRING
Dana Yance
Payton Crocker
Brie Reynolds
BEACH
Hangouts we
Hint: Lulu’s at
6PM, Flora-Bama
at 2AM
Perfect Bikini
Line How-To’s
BOYS
APRIL 2014
Hunks In Trunks!
DJs to Personal
Trainers
LOCAL & S
O
CIAL
DERBY BI
RTHDAY
And they’re
off!
day party for Jennifer Frazer held
a swanky fourth
her
Jennifer made son, Sam, sure to rival
birththe Kentucky
seersucker
bowties for
fabulous hats
Derby.
all of
for the girls.
was the next
With pony rides the boys and
best thing to
being on Millio and fun games, it
naire’s Row!
Danner Frazer
, Jennifer Frazer
Frazer, and
, Tucker
Pat Frazer
The Bay’s
50 MOST
BEAUTIFUL
All the boys
HAPP
FOU Y
BIRTHRTH
DA These chic partyg
SAM! Y hats!
oers look fab
in their
ready to celebr
ate!
ipsandus alis a
Fugiae soloreprore
id
pel maximollam, sinciur?
s et volorpos etur aut
The Bay’sBus et autatem nes accupta tumendae aut dolupta
i,
voles doluptis in. Menim
Freeman
Cole, and Valerie W.
By Hayley Hill, Heather
Rosen, JoelleGrace.com
Photography Joelle
251.605.2937
s Makeup Artistry,
Makeup Courtney Matthew AlexandreaWest.com
and Alexandrea West,
4955
Studio PH, 251.219.
Hair Glorianne tk,
Birthday boy
Sam Frazer
friend Benji
and his
Ford.
Briley Bethe
a off for a
pony ride!
Charlie Long
on the zip
line!
PINK CARPET
LOCAL & SOCIAL
• Hot Pics
• Babies & Brides
• Event Coverage
BEAUTY & WELLNESS
• Tips, treatments, & more!
• Product Placement
• Staff Road Tests
STYLE & SHOPPING
• Must-Have Items
• Fashion Editorial
FEATURE
• Cover Story
LIVING
• Restaurant Guide
• Entertainment Roundup
• Decor, recipes, & more!
• Horoscopes
• Calendar