HomeLife 2009 International Conference Ottawa attended by over

July, 2009, Issue 6
Inside:
Message from Andrew Cimerman,
Founder and CEO
Page 2
Top Ten Offices in Canada
Page 3
Top Ten Sales Representatives
in Canada
Page 4
Top Three Teams in Canada
Page 5
Travel the Trade Show Winner
Page 5
HomeLife Recognition Awards,
Community Service
Page 6
HomeLife International
Conference Pictures
Page 7
HomeLife International
Conference 2010 announcement
Page 8
Here We Grow Again
HomeLife Corporate
Announcement
Page 9
Page 9
New HomeLife Home Warranty
Program™
Page 10
H.E.L.P.™ Update
Page 11
Coaching Corner
Page 12
HomeLife Family News Page 13
HomeLife Agents’ Marketing Club
Update
Page 13
HomeLife 2009 International Conference
Ottawa attended by over 300 Members
The HomeLife 2009
International Conference this
year was held in our Nation’s
Capital of Ottawa and was
attended by over 300 HomeLife
Members from across the
Country.
Highlighting the conference was
Friday’s 2008 Higher
Standards of Excellence
Awards Ceremony in which
over 300 awards were handed
out. Andrew Cimerman,
Founder and CEO of HomeLife
Realty Services Inc. delivered
his key note address which,
focused on our National and
International growth during the
present economic times and our
commitment to our “No Agent
Left Behind” philosophy (see
page 2 for more of Andrew’s
speech).
All Top 10 Awards winners are
pictured on page 3, 4 and 5 of
E-HomeLife Times.
Andrew Cimerman, Founder and CEO,
HomeLife Realty Services Inc., delivering
his keynote address.
HomeLife Top Guns:
Congratulations to Tom Tauro,
Broker of Record and Steven
Schmeiser, Broker, from
HomeLife Bayview Realty Inc.,
Brokerage. For being the #1
Brokerage in Canada for 22
consecutive years!
Special Congratulations to
Jason Atkins, HomeLife
Bayview Realty Inc.,
Brokerage for being the Top
Sales Representative in Canada
for a record 4 consecutive
years.
Pictured: Tom Tauro, Broker of Record,
HomeLife Bayview Realty Inc,
Brokerage.; Jason Atkins, Top Sales
Representative, HomeLife Bayview
Realty Inc., Brokerage.; Andrew
Cimerman, Founder and CEOr,
HomeLife Realty Services Inc.
Page 2 of 13
Message From Andrew
Cimerman, Founder and
CEO, HomeLife Realty
ServicesInc.
This past year, we entered a
period of changing times, yet
as a brand we continue to
flourish. We continue to grow
internationally with our
expansions into Romania and
Bulgaria. We continue to grow
at home with franchise sales
and we continue to grow
locally with agent recruiting.
With our solid foundation and
ongoing innovation combined
with our leading edge
products, systems and tools,
we are positioned to weather
any storm.
As members of the HomeLife
Family, we should all make a
commitment to continue to
work together for the benefit
of all. Through our
participation in the HomeLife
Agents Marketing Club™, we
will continue to voice our
brand loudly on television,
radio and print media.
Through the use of our Income
for Life Program™, you will
continue to recruit and build
residual income for your long
term future. Through the
continued use of our proprietary
systems such as
AdsAndDeals™,
MoveInAndOut.Com™ and
HomeLife Gold Rewards
Points™, we will continue to
offer more benefits to our clients
and customers than any of our
competitors.
During these changing times,
rest assured that HomeLife is
well prepared to provide you
with the systems and tools you
need to succeed. We must each
make a commitment to work
together and have “no agent
left behind”™ in education,
listings and sales. This is our
opportunity to forge ahead of
the pack and make our lasting
mark. With our H.E.L.P™
(HomeLife Environmental
Leadership Program) being
green is who we are and it is our
commitment to planting trees to
help sustain the environment.
Being green is what makes us
gold, So Go HomeLife, Go
Green.
We will continue to be known
as the Higher Standards
Agents with the Higher
Results!™.
On behalf of Management
and Staff at HomeLife
Corporate, I wish to thank
you for your ongoing
participation and
contributions. I wish you all
much continued success and
prosperity.
Andrew Cimerman
Founder and CEO
HomeLife Realty Services
Inc.
To find out more about HomeLife’s Marketing
Systems and Programs, visit
HomeLife.ca/Intranet
Page 3 of 13
HomeLife Top Ten Offices in Canada, Congratulations Everyone!
#1: HomeLife Bayview
Realty Inc., Brokerage,
Thornhill, Ontario.
Pictured L to R: Tom
Tauro, Broker of
Record, Steven
Schmeiser, Broker.
#2: HomeLife
Superstars Real Estate
Ltd., Brokerage,
Rexdale, Ontario.
Pal Randawa, Broker of
Record.
#3: HomeLife New
World Realty Inc.,
Brokerage,Willowdale,
Ontario.
Simon Yeung, Broker of
Record.
#4: HomeLife United
Realty Inc., Brokerage,
Mississauga, Ontario.
Pavinder Singh, Broker
of Record.
#5: HomeLife Gold
Trade Realty Ltd.,
Brokerage, Markham,
Ontario.
Jimmy Wong, Broker of
Record.
#6HomeLife
Benchmark Realty
(White Rock) Corp.
White Rock, British
Columbia. Len Doray,
Broker/Owner.
#7: HomeLIfe Response
Ralty Inc., Brokerage,
Mississauga, Ontario.
(L to R)Thomas Turner,
Broker of Record, Tony
D’Ambrosio, Broker.
#8: HomeLife Glenayre
Realty Chilliwack, Ltd.,
Chilliwack, British
Columbia. Al Browne,
Broker/Owner.
#9: HomeLife Vision
Realty Inc., Brokerage,
Don Mills, Ontario. Ken
Kakoullis, Broker of
Record.
#10: HomeLife
Metropark Realty Inc.,
Brokerage, Vaughn,
Ontario., Don Ferri,
Manager.
E –HomeLife Times® – All Rights Reserved
Page 4 of 13
HomeLife Top Ten Sales Representatives in Canada
Congratulations Everyone!
#1: Jason Atkins,
HomeLife Bayview,
Realty Inc., Brokerage
Thornhill, Ontario.
#2: Vince Andriano,
HomeLife Royalcorp
Real Estate Inc.,
Brokerage, Woodbridge,
Ontario.
#4: Edith Katronis
HomeLife Benchmark
Realty (Cloverdale) Ltd.
Surrey, British
Columbia.
#3: Damiris Moro
HomeLife Vision Realty
Inc., Brokerage, Don
Mills, Ontario.
#5: Sacha Singh
HomeLife Vision Realty
Inc., Brokerage, Don
Mills, Ontario.
#6: Frank Andriano,
HomeLife Royalcorp
Real Estate Inc.,
Brokerage, Woodbridge,
Ontario.
#7: Luigi Tassane
HomeLife Royalcorp
Real Estate Inc.,
Brokerage, Woodbridge,
Ontario.
#8: Mike Grahame
HomeLife Benchmark
Realty (White Rock)
Corp., White Rock,
British Columbia.
#9: Robert Young
HomeLife Prairies
Realty Inc., Regina,
Saskatchewan.
#10: Grace Lee
HomeLife Best-Seller
Realty Inc., Brokerage,
Scarborough,
Ontario.
E –HomeLife Times® – All Rights Reserved
Page 5 of 13
HomeLife Top ThreeTeams in Canada
#1: Kenny Brienza,
Tina Brienza,
Voula Politis,
George Politis,
HomeLife Bayview
Realty Inc., Brokerage,
Thornhill, Ontario.
#2: Cindy Walker and Dave
Walker HomeLife Benchmark
Realty (White Rock) Corp.,
White Rock, British Columbia.
#3: Dominic Augruso
and Georgia Joannou,
HomeLife Bayview
Realty Inc., Brokerage,
Thornhill, Ontario.
HomeLife 2009 International Conference Travel the Tradeshow Winner
For the second year at our
HomeLife 2009 International
Conference, was our
“Travel the Tradeshow”
event.
At the scheduled break
during the day, HomeLife
Members had an opportunity
to Travel the Tradeshow with
a HomeLife Passport.
Members were asked to visit
each tradeshow booth and
collect a numbered sticker to
place in their passport.
Completed passports were
entered into a Grand Prize
Draw for a Toshiba 40’ HD
TV donated by HomeLife
Realty Services Inc.
Our Winner this year
was:
Larry Bryans, Broker
of Record, HomeLife
Bayside Realty Ltd,
Brokerage, in Owen
Sound, Ontario.
Congratulations Larry!
Pictured L to R: Joseph Lo, National Director of
Broker Services, HomeLife Realty Services Inc.;
Larry Bryans, Broker of Record, HomeLife Bayside
Realty Ltd., Brokerage, Owen Sound.
E –HomeLife Times® – All Rights Reserved
Page 6 of 13
HomeLife Recognition Award, Community Service
One of the key elements of our
HomeLife Higher Standards
Model is giving back to the
communities where a
HomeLife Member lives and
works.
Each Year HomeLife honours
those who give of themselves
and volunteer for the good of
their communities. As you are
all aware and as all of these
recipients can attest to, there
is no greater gift you can
give to someone than your
time and dedication to a
cause that has meaning to
you. The rewards you
receive in return are ten-fold
to the efforts you put into
community involvement.
Congratulations to the Following!
Winners
Leslie Trainor
HomeLife Cityscape Real
Estate
Calgary, Alberta
Paramantharajan HomeLife Superstars Real
Esananda
Estate Ltd., Brokerage
Rexdale, Ontario
Shan
Thayaparan
HomeLife GTA Realty Inc.,
Brokerage
Scarborough,
Ontario
Diane Price
HomeLife Macro Realty Inc.,
Brokerage
Hamilton, Ontario
Robin Lebel
HomeLife Macro Realty Inc.,
Brokerage
Hamilton, Ontario
Ann Forbes
Arndt
HomeLife Macro Realty Inc.,
Brokerage
Hamilton, Ontario
William Quan
HomeLife New World Realty
Inc., Brokerage
Willowdale,
Ontario
Bill Repchull
HomeLife Real Estate Centre
Inc.
Lower Sackville,
Nova Scotia
Laura Thibeault
HomeLife Benchmark Realty
(White Rock) Corp.
White Rock, British
Columbia
Carole
Chatterley
HomeLife Hargal Realty Ltd.
Edmonton, Alberta
Cheryl
Vanderwater
HomeLife Country Realty
Inc.
Cochrane, Alberta
Page 7 of 13
HomeLife 2009 International Conference, Ottawa, Ontario
E –HomeLife Times® – All Rights Reserved
Page 8 of 13
Page 6 of 11
Page 9 of 13
2009
Here We Grow Again – New Brokerages
Ontario:
HomeLife Emerald
Realty Ltd., Brokerage.
Jenna Forsyth, Broker
of Record.
138 Mill St., Angus,
Ontario.
L0M 1B2
Tel: (705) 424 0770
Newfoundland
New Branch Office:
HomeLife Experts Realty
Inc.
Boyce Mews, Broker.
142 Bennet Drive, Gander,
Newfoundland.
A1V 2E4
Tel: (709) 651 8848
Welcome
everyone to the
HomeLife
Family!
HomeLife Centrust
Realty Inc.,Brokerage.
LL Kyoung Kim, Broker
of Record.
60 St. Clair Avenue
East, Suite 800,
Toronto, Ontario.
M4T 1N5
Tel: (647) 351 4989
HomeLife Corporate Announcement
Real estate Franchisor
adds General Manager to
oversee Canadian
operations
HomeLife Realty Services
Inc. is a company that is
committed to recruiting and
retaining high-performing
leaders. In keeping with our
talent management strategy,
we are pleased to announce
the hiring of Mr. Larry
Mandlsohn, to the role of
General Manager, reporting
to Mr. Andrew Cimerman,
Founder and Chief
Executive Officer.
In his new role, Mr.
Mandlsohn will be
responsible for a number of
HomeLife® priorities
including overseeing the
day-to-day operations of
HomeLife® in Canada, with
a keen focus on Franchise
Development. Larry will
also focus on guiding the
company to fully integrate its
model of “Higher Standards
Agents…Higher Results!™”
throughout Canada. He will
also manage all activities
associated with
implementation, change
management, communication
strategy, and educational
components related to our
various programs.
Mr.
Mandlsohn
joins
HomeLife® with a wealth of
experience.
Mr. Mandlsohn
started his real estate career in
1978, and progressed to
become a Broker in 1982. He
has managed several well
known Real Estate brands.
After managing a HomeLife
office for six years, he
managed a Re/Max office for
five years and then a Century
21 office for six years. Mr.
Mandlsohn’s other progressive
positions include being on the
Ethics Committee for TREB
for 3 years, a Vice-Chair of
TREB’s
Professional
Standards Committee for 2
years, and was on the Board
of Directors and Chair of the
Membership Committee for
the York Board.
A seasoned Real Estate
practitioner with tremendous
knowledge, Larry is wellsuited to advance the current
HomeLife
initiatives,
and
provide
solid
consulting
advice and coaching for our
franchise owners and their
businesses. Please join us in
welcoming Larry Mandlsohn
to HomeLife® in his role of
General Manager.
Andrew Cimerman
HomeLife Founder and Chief
Executive Officer
E –HomeLife Times® – All Rights Reserved
Page 10 of 13
New HomeLife Home Warranty Program™
HomeLife Home
Warranty
Program™
HomeLife Realty Services
Inc. is always looking for
new and innovative ways to
allow HomeLife Brokers and
Sales Representatives to
market themselves in unique
ways and differentiate
themselves from their
competitors. HomeLife is
proud to announce we
have reconfigured our
HomeLife Home Warranty
Program™ to include
more coverage and
different warranty levels to
truly give your clients
“Peace of Mind” when
buying or selling through
a HomeLife Brokerage.
The HomeLife Home
Warranty Program™ is a
powerful tool that protects
the buyer from post-closing
situations in the event of
appliance, electrical,
plumbing or other
malfunctions, which are not
covered under the normal
Home Insurance. The
HomeLife Home
Warranty™ generates higher
offers in the least amount of
time as a result of the added
confidence that purchasers
experience from the fact that
costly repairs or
replacements are
PROTECTED. For the
Seller, it will be PEACE OF
MIND after the transaction
has closed.
This program gives you an
advantage over you
competitor by allowing you to
offer this great service,
which other Realtors do not
offer.
HomeLife Gold Warranty $199: central heating, duct
work, interior plumbing,
water heater, interior
electrical, limited roof leak
repair, garage door opener.
HomeLife Platinum
Warranty - $299: all
coverage in HomeLife Gold
Warranty, plus: central airconditioning, and
appliances: refrigerator,
range, range hood,
washer/dryer (gas/electric),
central vacuum, garbage
disposal, built-in microwave,
built-in dishwasher, built-in
trash compactor.
HomeLife Condo Warranty
$229: Coverage in Gold
Plan, plus: appliances and
equipment within the interior
of the condo unit.
Advertise this program right
on your for sale sign (rider),
to ensure potential client
awareness.
HomeLife Home
Warranty™ Riders are
available for your lawn
signs from
HighPrintCo.com for a
nominal fee.
Full details on the new HomeLife Home Warranty Program™, question
and answer documents, downloadable brochure, and application form
are available for you on: HomeLife.ca/Intranet/Downloads/Home
Warranty.
Page 11 of 13
H.E.L.P: HomeLife Environmental Leadership Program™
Now is the time to be
planning and executing
your tree planting events
in support of the
HomeLife Green &
Gold… Got it Sold!™
T.V. advertising
campaign and our
H.E.L.P.™ Program
In April 2008, HomeLife
Realty Services Inc. was
the first Real Estate
Company to go to the
market with our
commitment to planting
a tree for every house
bought or sold with a
HomeLife Franchise in
Canada. HomeLife
supported this event with
our Green and Gold…Got
it Sold!™ advertising
campaign on television
that still continues across
the Country. Last year
HomeLife Corporate
planted and donated over
10,000 trees to various
communities and
organizations.
The intent of H.E.L.P.™ is
to increase community
awareness of
environmental issues and
how everyone within a
community plays a role.
Full communication
packages, certificates for
your clients, a letter of
commendation, event
planning recommendations
and marketing materials
are available at:
HomeLife.ca; intranet;
download section; folderH.E.L.P.
This is your
opportunity to really
show your community
how much you care
about where you live
and work!
NOW IT IS YOUR
TURN!!!!!!!!
These tree planting events
are designed to allow each
Brokerage and Sales
Representative to give
back to their local
communities through
environmentally friendly
events and information.
Pictures: HomeLife’s inaugural tree
planting event, 2008
“
E –HomeLife Times® – All Rights Reserved
Coaching Corner
Page 12 of 13
Top Ten Ways to excel in Real Estate
So you want to excel in the
real estate market? You
want to become known for
your “Higher Standards™”
service?
Here are ten tips that if you
consistently follow will
improve your market share,
listings and sales.
#10: Think of yourself as
a performer, when you are
farming a market area over
the phone, don’t be
“telemarketerish”, instead
think of yourself as the local
radio celebrity, make it fun,
enthusiastic and to the
point.
#9 Manage your data
base, most Realtors do
follow up with clients that
are in their data bases,
everyone in your data base
should be contacted at
least every six weeks!
Whether it is a newsletter, a
phone call, a HomeLife
Marketing Block™ Flyer, or
a promotional gift. Clients
remember a Realtor that is
consistently visible within
their neighbourhood.
#8: Become involved,
whether it is coaching or
playing in a sports team,
you’re local Rotary Club, or
any other thing of passion to
you. Being visible to your
community is the best way
to potentially get referrals.
#7: Carry Business Cards
and a promotional package
of you, wherever you go.
Opportunities happen when
you least expect it. So be
prepared! Carry business
cards with you always, don’t
give just one out…give
three, one for your contact
and two for their friends.
#6: Plan your day, have a
daily plan and stick to it! You
should book time for calling
clients and during that time,
do not let other “noise”
interrupt you. Commit to it.
#5: Wherever possible
personalize your
communication to your
marketing area. Listing
Presentations, Newsletters,
Thank You cards, they
should be as personal as
possible, people like to see
their name in print!
Page 8 of 11
#4: Be on time! For
appointments, meetings,
wherever you have made a
commitment. People do not
like being made to wait.
#3: Listen to what your client
is saying. If you have the
opportunity to meet with a
potential client or on the
phone, listen to what they are
telling you. Ask open-ended
questions to get further details
(who, what, when, why, how).
Gather as much information as
you can to ensure you will
satisfy their needs.
#2: Follow-up with every
person you have talked to,
met with, or have listed their
property, stay in touch
regularly and consistently.
#1: Utilize the HomeLife
Marketing Blocks™ in all of
your communications. You
must give something first
before you can ask for
something. Utilize them in
every communication, every
flyer, on your website,
wherever you communicate
with the public.
Did you know? If you replace 3 frequently used light bulbs with
compact florescent bulbs, you will save approximately 300 lbs.
of carbon dioxide and $60.00 per year.
E –HomeLife Times® – All Rights Reserved
Page 13 of 13
E
HomeLife Family News
This section is for readers
to share personal
milestones with other
HomeLife Members.
Please submit your
milestones, years of
service, anniversaries,
etc. to:
HomeLife@HomeLife.com
Congratulations! Lou Kelly,
on your Thirty Years in the
real estate business. Your
exemplary service,
involvement within your
community and your coaching
and leadership attributes,
have made you an icon and
role model within the Barrie,
surrounding area and within
the HomeLife Kemperfelt/Kelly
Realty Limited, Brokerage. All
of us at HomeLife Corporate
wish you continued
success, growth and
prosperity in the future.
Please include HomeLife
Family News in the
subject line of your email.
Page 8 of 11
“Celebrate every
success, no matter how
small it is… “
HomeLife Agents’ Marketing Club™ Update
InCom Real Estate
Web & E-Marketing
Solutions
Need a website?
Full Feature Real
Estate Websites from
$29.95 per month
HomeLife Agents’
Marketing Club approved
supplier and HomeLife
Corporate Website
Supplier.
Visit:
IncomRealEstate.com
Or call
1 866 883 8951
www.homelifeagentsmarketingclub.com
Attention all aspiring writers and editors
“We need your
submissions to make
this e-newsletter a
success. “
The HomeLife Agents
Marketing Club™,
publisher of this enewsletter is looking for
Regional Editors and
Individual News Stories
Contributors.
Regional Editors will be
responsible for selecting,
editing and submitting
articles from individuals
within their region to E-
HomeLife Times.
If you have a news article
you would like to appear in
E-HomeLife Times, please
download the article
template from
http://www.HomeLife.com
or
www.homelifeagentsmarket
ingclub.com
Complete the form and
send to
HomeLife@HomeLife.com
Attention: E-HomeLife
Times
All articles will be
reviewed for submission.
Due to limitation of space
not all articles will be
published and will be left
up to the discretion of the
editors.
E-HomeLife Times is the Property of HomeLife Realty Services Inc. and is Intended Only for HomeLife Members and is not for outside use
without written consent. Designed for educational and informational purposes of HomeLife Members. HomeLife reserves the right to change,
delay, discontinue and or cancel any system or product as it sees fit and without notice. Any reproduction without written consent is strictly
prohibited.