2008 Media Kit - ImagingInfo.com
Transcription
2008 Media Kit - ImagingInfo.com
2008 Media Planner 4UVEJP1IPU PHSBQIZ 2008 No . 1 Vo l. 72 IMAGI NGINF O.COM 5)&# INSIDE WHAT’S MONTH: PTN THIS 20 64*/& SEPTEM 44#&) BER 2007 */%5) &*."( & imaginginf o.com BUSINESS ADDING PHOTOS T PASSPOR U UCT W PROD NE 24 DEBUTS U 32 to Today’s Adapting rket Demands Photo Ma ©Todd Joh nson Photograp hy U TOR DISTRIBU 7 STATE 200 New Angle on Weddin Holiday Ph g Photog raphy oto Gifts Add $$ V V Top Senio rs Marke ting Strate Latest Ba gies ckdrops & Props V V imaging group overview The Cygnus Imaging Group is your marketing partner — to reach the purchasing decision makers in the imaging industry. We are your one-stop shop for bringing your message to the photoimaging industry, whether you want to reach professional photographers, retailers or lab owners. Our editorial, in print and online, is focused on providing the information, news and products/ services that are needed to run a successful and profitable imaging business. Our media properties include: 4UVEJP1IPUP HSBQIZ • Studio Photography (The Business Behind the Image) reaches over 50,000 subscribers each month in all segments of the professional photography market, with over 96% identified as studio owners/management.* Our editorial focus on business practices, marketing strategies, techniques and workflow, and products & services offers the subscriber vital business information needed to stay competitive in today’s challenging professional photography market. INSIDE WHAT’S MONTH: S PTN THI S BUSINES 20 PASSPORT PHOTOS U 24 &*."( & imaginginfo .com T DUC NEW PRO DEBUTS U BPA-audited news journal serving 14,300 professionals in the imaging channel.** Since 1936, PTN has served the needs of photo and electronics retailers, minilab owners and photofinishers, and independent and chain drug stores involved in both traditional and digital imaging with a focus on bringing them the business, marketing, and revenue-generating ideas and information to better run their businesses. y OM INFO.C ADDING */%5) Photograph No . 1 Vol . 72 NG 44#&) BER 200 7 PTN (Business News for the Imaging Channel) is the only 2008 IMAGI 64*/& SEPTEM ©Todd Johns on • 5)&# New Ang le on We dding Pho Holiday Pho tography to Gifts Add $$ V V Top Seniors Marketing Latest Bac Strategies kdrops & Props V V • imaginginfo.com (The Photo Imaging Business Resource) receives over 32 U TOR DISTRIBU STATE 2007 40,000 unique visitors monthly.*** In addition to articles from Studio Photography and PTN, imaginginfo.com features the latest industry news and events, techniques and tips, product information, forums, and more. to Today’s Adapting ket Demands Photo Mar • Cygnus pMA Show Daily is published three days onsite at the 2008 PMA Convention & Trade Show in Las Vegas featuring late-breaking news, onsite reporting, new products, industry analysis, exhibitor listing, floor map and more. The Cygnus PMA Show Daily is distributed to 10,000 show attendees daily (30,000 total) via PMA registered attendee hotel rooms, show floor bins, and the Cygnus Business Media booth***. We have been producing the Cygnus PMA Show Daily for over 30 years. • Photokina News is published two days at photokina 2008 and features live, onsite news and new product coverage along with the Exhibitor Listing and Floor Map. It is the original English-language source for show information and is distributed to 20,000 attendees (40,000 total) via major hotels in Cologne, foreign registration areas in the Messe, and entrances to the exhibit halls. We have produced the Cygnus photokina News for over 25 years. * Studio Photography June 2007 BPA ** Publisher’s data as of October 2007, Average circulation per BPA June 2007 = 16,004 *** Publisher’s data In addition to traditional advertising vehicles, the Cygnus Imaging Group offers: • ADVERTORIALS/BROCHURES Value-added marketing products offer one-stop shopping, with “out of the book” and “in the book” opportunities. Let our award-winning editorial and design team provide total turnkey opportunities with affordable and efficient advertorials and brochures. • INSERTS Insert your direct mail piece (flyer, brochure, CD, DVD, etc.) into the publication(s). Your piece will be glue-stripped for easy removal by readers. • POLYBAG RIDE-ALONGS Enclose your direct mail piece (flyer, brochure, CD, DVD, etc.) as a polybag insert with the publication(s) to deliver your sales message directly into the hands of our readers. A cost-effective way to reach the decision makers and buyers of your products and services. • CUSTOM AD UNITS From belly bands, posters, and gatefolds to BRC cards, stickers, 2 Cygnus Imaging Group 2008 Media Planner and more, Cygnus has many customized ad units to help your ad campaign gain more exposure and stand apart from the competition. • LIST RENTALS Designed to supplement advertising initiatives, subscriber lists are available to utilize in direct mail campaigns. We can customize the list to meet your specifications by offering a breakdown by business category, title, area of the country, and more. • REPRINT SERVICES Reprints of selected articles and ads are available to distribute, for informational purposes, to your sales representatives or customers. Laminated ad reprints can be used at trade shows as traffic-builders or counter displays. • Printing Services Cygnus can print your catalogs, brochures, marketing pieces, postcards, and more. We offer significant discounts on printing projects. Call for a free quote. Studio Photo graphy THE B USIN magazine overview OCTOBER 2007 ESS BE HIN D THE IMAGE imaginginfo .com 4UVEJP1IPUPHSBQIZ 5)@*/&44#&)*/%5)&*."(& Every issue of Studio Photography inspires and informs 50,000 subscribers with business, product, and technology articles targeted to boost their profitability and productivity, and sharpen their competitive edge. Our BPA-audited subscribers earn their livelihoods within the professional photography or digital imaging field. Circulation: Total Qualified Business & Industry Portrait/Wedding/Events Studio Percent of Total © Francis Hills Studio Photography Focuses on the Business of Professional Photography High-Spirit ed Studio and Celebrity Portraiture Location Lighting Gea r V V Photo Studio Management Owner Add-On Photo Gift s From Pro Color Ma Labs nagement Solutions V V Staff Photographer 22,373 44.7% 20,298 1,267 808 5,687 11.4% 5,398 132 157 PORTRAIT/WEDDING/EVENT SUBTOTAL 28,060 56.1% 25,696 1,399 965 Independent Commercial Photo Studio 13,394 26.8% 11,323 1,887 184 Freelance Photographer, Primarily Portrait/Wedding/Events Freelance Commercial/Industrial/Photojournalism 4,943 9.9% 4,614 182 147 18,337 36.7% 15,937 2,069 331 Newspaper/Magazine/Business Firm with In-House Photo Dept. 1,202 2.4% 462 375 365 Advertising Agency/Stock Photo House 1.4% 495 140 50 COMMERCIAL SUBTOTAL 685 Design Studio/Independent Designer School/University TOTAL 1,077 2.1% 851 133 93 647 1.3% 259 260 128 50,008 100% 43,700 4,376 1,932 Source: June 2007 BPA Audit Statement 96% 100% are Studio Owners or Management** - THE Buying Decision Makers of all Subscribers qualified within Last 2 Years** Average SUBSCRIBERS spend on Average 67% Average SUBSCRIBER‘s work is 1 hour & 49 2.3 Readers per copy* minutes with an issue* of work is on location or outdoors* 61% portrait/wedding/event & 39% is commercial* * Source: Sept. 2007 Studio Photography Subscriber Study ** Source: Studio Photography June 2007 BPA editorial overview: Every month, Studio Photography provides the vital information that our 50,000 subscribers—your customers & proSpects—need to operate successful and profitable professional photography businesses. Studio Photography addresses your customers’ primary concerns, through five sections that appear in each issue: ◆ BUSINESS MATTERS ◆ techniqUe & workflow ◆ MARKETING STRATEGIES ◆ PHOTOGRAPHER PROFILES ◆ PRODUCTS & SERVICES Year round, we welcome new product and service announcements, suggestions for photographers to be featured, success stories, viewpoints, and other editorial material. If you have ideas for editorial coverage in Studio Photography, send an email to sp@imaginginfo.com. Cygnus Imaging Group 2008 Media Planner 2008 editorial calendar 4UVEJP1IPUPHSBQIZ 5)@*/&44#&)*/%5)&*."(& issue FEATURES PRODUCTS/SERVICES CLOSE DATEs January • Lifestyle Profile • Wedding/Portrait/Event Profile Bonus • Round-up: Software Distribution • Business: Copyright & Licensing TRADE SHOWS: • Product Trends: Light Modifiers • Marketing: Children’s Portrait Clothing IMAGING USA • Lighting: How to Light Food • Image editing software, image management software, processing software, scheduling software • Copyright and licensing services, watermark software, PACA, ASMP, PPA, APA, legal services • Softboxes, reflectors, umbrellas, snoots, barn doors, grids, scrims, clamps, gels, filters • Medium-format DSLRs, DSLRs, lighting gear, accessories, modifiers, tripods/monopods, monolights, exposure/light meters ad close: 11/27/07 • Still Life Profile • Wedding/Portrait/Event Profile • Round-up: Wide-Format Printers • Lighting: Car Interiors and Exteriors • Business: Recovering Lost Data • Photo Gifts Directory • Inkjet printers 17” and above • Memory cards, flash drives, external drives, portable hard drives, digital media storage viewers • Continuous light, strobes, light modifiers, light filters, lighting supports and grips • Data recovery services, recovery software • Customized blankets, bags, jewelry, canvas wraps, key chains, mugs, frames, press-printed products ad close: 12/27/07 • Wedding Profile • Commercial Profile • Round-up: Albums & Frames • Round-up: PMA Pro Products • Product Trends: Special Lenses • Tech Tips: Color Management • Marketing: Lucrative Promotional Vehicles • Wedding albums, wedding books, picture frames, virtual framing, online layout templates • Zoom lenses, fisheye lenses, specialty lenses • Color management hardware and software • Training DVDs, DVD labeling hardware and software, trade book publishers, photo books, DVD slideshow software, postcards ad close: 1/28/08 • Wildlife/Landscape Profile • Wedding/Portrait/Event Profile • Product Round-up: Onsite Printers • Product Trends: Online Services • Lighting: Pre-Dawn and Dusk • Tech Tips: Canvas Gallery Wraps • Marketing: Fine Art Prints and Cards • Tripods, monopods, ball heads, filters, backpacks, exposure/light meters, film, scanners, large-format cameras, medium-format DSLRs • Portable dye-sub printers, portable inkjet printers (up to 13”), photo impact printers • Online proofing services, online ordering services, online image management & marketing services • Softboxes, reflectors, umbrellas, filters • Canvas gallery wraps, surface preparations, finishes, frames, virtual framing • Inkjet printers, inkjet media, inks ad close: 3/3/08 • Food Profile • Wedding/Portrait/Event Profile • Product Trends: Tripods and Monopods • Industry Trends: Going Green • Round-up: Digital Media and Storage • Wedding Tips: Album & DVD Packages • Lighting: Dramatic Portraits • Tech Tips: Archiving Prints • Continuous light, flash lighting, light modifiers • Tripods, monopods, ball heads, bags • Eco-conscious photo products (hardware, consumables), corporate initiatives, photographer initiatives • Albums, video cameras, slideshow software • Portable flash, radio transmitters and receivers • Archival paper, archival boxes ad close: 3/31/08 • Children’s Portraiture Profile • Commercial Profile • Round-up: Inkjet Media • Round-up: Photographic Paper • Product Trends: Backdrops & Props • Lighting: Indoor Sports • Round-up: Medium-Format Digital Cameras and Digital Backs • Portable power, monolights, light modifiers, C-stands, grids, gels, backdrops, props, portrait clothing, digital green screen, virtual backgrounds, frames, virtual framing • Inkjet printer paper, canvas, media, and inks • Photographic paper • Radio transmitters/receivers, DSLRs • Medium-format digital cameras and digital backs ad close: 4/28/08 PMA FEBRUARY march Bonus Distribution TRADE SHOW: WPPI april MAY JUNE In addition to the feature articles and departments above, Studio Photography includes the following departments regularly: • Peer2Peer - Feedback from our subscribers on timely subjects 4 Cygnus Imaging Group 2008 Media Planner material due: 12/5/07 material due: 1/8/08 material due: 2/5/08 material due: 3/11/08 material due: 4/8/08 material due: 5/6/08 • Industry Scene - Industry, corporate, people, and product news • Innovations - New products in the marketplace • VIEWPOINTS - Photographers and other industry leaders sound off 4UVEJP1IPUPHSBQIZ 2008 editorial calendar 5)@*/&44#&)*/%5)&*."(& issue FEATURES PRODUCTS/SERVICES CLOSE DATEs JULY AUGUST • Travel Profile • Wedding/Portrait/Event Profile • Round-up: Bags & Cases • Business: Stock Photography • Marketing: Powerful Presentations • Lighting: Studio and Home Family Portraiture • Tech Tips: Photo Retouching • Camera bags, cases, backpacks, computer bags, portfolios, media cards, portable hard drives, digital media viewers/players, videocamera cases, tripod cases, waistpacks • Portfolios, photo books, frames • Medium-format cameras, DSLRs, backdrops, props, lighting and accessories • Photo editing software, photo retouching online services, pro labs OCTOBER Bonus Distribution TRADE SHOW: PHOTOPLUS NOVEMBER DECEMBER “ materials due: 6/9/08 • DSLRs, large-format cameras, tripods, continuous lighting, strobes, light modifiers • Direct marketing services, postcards, portfolios, Web hosts, website design, marketing consultants • Color film, B&W film • Website management/ecommerce/distribution services • Power packs, continuous light, strobes, modifiers ad close: 6/27/08 • Backdrops, rollers, supports, props, digital green screens, virtual backgrounds, continuous lights, power packs, light banks, strobes, softboxes, reflectors, umbrellas, grids, snoots, barn doors, light/flash meters, tripods • Albums, album design, frames, virtual framing, digital frames and borders, online design templates • Postcards, business cards, website design, printed materials ad close: 7/30/08 • Beauty Profile • Wedding/Portrait/Event Profile • Round-up: Lighting & Portable Flash • Marketing: Photo Book Leave-Behinds • Tech Tips: Creating DVDs from Stills • Business: What Ad Agencies Look For • Continuous lighting, strobes, flash equipment, light modifiers, lamps, lighting supports and grip, accessories, power packs, light/flash meters • Photo books • DVDs, slideshow software, videocameras, video cases, video editing software ad close: 8/29/08 • Sports/Action Profile • Wedding/Portrait/Event Profile • Third Annual Readers’ Choice Awards • Product Trends: Inkjet Photo Printers • Round-up: DSLRs and Accessories • Photokina wrap-up • Light/Flash Meters • DSLRs, portable lighting, tripods, radio transmitters and receivers, waterproof housings and cases • Inkjet photo printers under 17”, inkjet printers 17” and larger, portable inkjet printers, ink, media • DSLRs, tripods, monopods, lenses, hoods, lens cleaners, sensor cleaners, filters, adapters, batteries, • Light meters, flash meters ad close: 9/30/08 • Photojournalism Profile • Wedding/Portrait/Event Profile • Directory: Pro Labs • Round-up: Sensor Cleaners • Lighting: Extreme Conditions • Business: Preparedness Inventory • Professional labs • Digital camera sensor cleaners • Portable lighting, tripods, monopods, media cards, hoods, batteries, chargers, portable media storage/ player, backpacks, waterproof camera housing • Backup hardware/software, recovery services, insurance agencies ad close: 10/28/08 • Architecture Profile • Wedding/Portrait/Event Profile • Product Round-up: Film • Product Trends: Website Management • Lighting: Landmarks SPECIAL marketing report SEPTEMBER ad close: 5/30/08 • Seniors Portraiture Profiles • Commercial Profile • Round-up: Backdrops & Props • Product Trends: Albums & Frames • Marketing: Increase Your Exposure • Tech Tips: Creating a Client’s Trade Show Booth • Business: Pricing & Profits “ material due: 7/8/08 material due: 8/7/08 material due: 9/9/08 material due: 10/8/08 material due: 11/5/08 Please Note: Topics are subject to change without notice. Studio Photography is the first publication I have ever read that made it worth my time. It’s obviously written and targeted for the professional photographer. Each month I gain insight into how others in my peer group are making it all happen. Studio Photography is the best! The level of useful information you provide is the best in the industry. I appreciate how many great articles you pack into each issue. Special August issue on marketing was fantastic! T. Michael Holeda, www.matrixdigitalarts.com, San Antonio, TX Jeff Dunn, www.jeffreydunnstudios.com, Cambridge, MA ” ” Cygnus Imaging Group 2008 Media Planner 2008 advertising rates 4UVEJP1IPUPHSBQIZ 5)@*/&44#&)*/%5)&*."(& Studio Photography Rates (gross) 4 COLOR Space 1x 6x 2 COLOR 12x Space 1x 6x BLACK/WHITE 12x Space 1x 6x 12x Full Page $9,815 $9,320 $8,025 Full Page $8,930 $8,605 $7,170 Full Page $8,180 $7,855 $6,430 2/3 Page $7,900 $7,185 $6,600 2/3 Page $7,020 $6,310 $5,730 2/3 Page $6,270 $5,570 $4,995 1/2 Page $6,885 $6,290 $5,735 1/2 Page $6,020 $5,435 $4,885 1/2 Page $5,255 $4,680 $4,145 1/3 Page $5,340 $4,910 $4,605 1/3 Page $4,460 $4,040 $3,755 1/3 Page $3,710 $3,300 $3,010 1/4 Page $4,825 $4,400 $4,105 1/4 Page $3,955 $3,535 $3,235 1/4 Page $3,200 $2,795 $2,505 1/6 Page $3,985 $3,715 $3,550 1/6 Page $3,315 $2,840 $2,685 1/6 Page $2,345 $2,160 $1,995 POSITIONS: 2nd Cover: 15% premium; 3rd Cover: 10% premium; 4th Cover: 25% premium Special Positions: 15% over rate card when made part of contract order. BACK-OF-THE-BOOK ADVERTISING OPPORTUNITIES PRODUCT & LITERATURE SHOWCASE Net Rates (4C) 1/6 square (3 3/8” x 2 7/8”) 1X $945 6X $810 MARKETPLACE - B/W NET RATES Per Inch 1X $295 6X $260 12X $660 12X $215 1 Column x 3” Maximum. Place your print marketplace ad online for an additional $30 per month. CLASSIFIEDS - NET RATES Word CAPS/Bold Minimum 1x $2.05 $2.35 $65 4x $1.95 $2.35 $60 8x $1.85 $2.35 $55 12x $1.75 $2.05 $50 Add $15.00 for box #. Place your print Classified ad online for an additional $20 per month. CONTRACT & COPY REQUIREMENTS All copy subject to approval of the Publisher. No contract accepted for more than one year. A short rate will apply to canceled schedules. Advertising must be inserted within one year of first insertion to earn frequency discounts. Rates based on the total number of issues. COMMISSION & DISCOUNTS There is a recognized agency commission of 15% on space if paid within 30 days. Production charges, Marketplace rates, Product & Literature rates, and classified rates are non-commissionable. TERMS & CONDITIONS Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if invoice is not paid within 30 days. The rates are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Cygnus Business Media is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain. Publisher reserves the right to reject any advertisement deemed unsuitable for publication. For information about back-of-the-book advertising opportunities, call 800-547-7377 x1795 or email BoB@imaginginfo.com. 6 Cygnus Imaging Group 2008 Media Planner magazine overview 2008 Vol . 72 No . 1 IMAGI NGINF O.COM WHAT’S PTN THIS INSIDE MONTH: 20 ADDING BUSINESS U PASSPORT PHOTOS NEW PROD 24 DEBU UCT U TS PTN Focuses on the Business of Imaging Retailers & Labs 32 U For 72 years, PTN has been the imaging retailer and lab owner’s leading publication, maintaining a decisive edge over the competition in editorial innovation, reader response, and advertising value. Adapting Photo Marto Today’s ket Deman ds • Only BPA-audited publication serving the imaging channel • PTN has been redesigned for 2008 to provide our subscribers — your customers — with a publication that is more manageable and easier to read. We’ve freshened up the look and feel of the magazine to match the needs of our subscribers. PTN offers advertisers the same high-quality editorial in a new and improved publication for the decision makers you want to reach. • More than 250 years of combined experience by its well-respected editorial staff, many of whom have owned or worked at camera stores and photo labs. CIRCULATION: Business & IndustryQualified Copies Specialty Camera Store Percent President, VP, Owner, GM, Partner, Merchandise Mgr., Buyer Manager: Store, Dept., Product, Corp. Marketing 4,726 33% 3,531 1,195 Minilab/Photofinisher 4,666 33% 3,422 1,244 Professional Lab 1,177 8% 993 184 901 6% 708 193 1,090 8% 708 382 Independent Drug Store 862 6% 721 141 Mass Merchandiser/Discount/Warehouse/Office Superstore 890 6% 609 281 14,312 100% 10,692 3,620 Consumer Electronics/Major Appliance/Wireless/ Communication Specialty Store Drug Store/Food Chain with Image Center TOTAL Publisher’s Data as of October 2007. Average Circulation per BPA June 2007 = 16,004 100% of Subscribers list their title as President, Vice President, Owner, General Manager, Partner, Buyer or Manager* 100% 92% of all Subscribers qualified within Last 2 Years* have purchase authority** * Source: PTN June 2007 BPA Audit Statement ** Source: August 2007 PTN Reader Study editorial overview: Each issue, PTN provides its subscribers—your customers—with vital news and views on the photoimaging industry, including in-depth coverage of retailing best practices, helpful how-to’s, peer-to-peer business and marketing tips, coverage of new revenue streams and trends, and product and technology introductions to better run their businesses. PTN addresses your customers’ primary concerns, through five sections that appear in each issue: ◆ BUSINESS & MARKETING ◆ NEW REVENUE STREAMS ◆ PRODUCT INNOVATION ◆ EDUCATION & TRAINING ◆ NEWS, TRENDS & ANALYSIS PTN stays on top of industry trends by strong association affiliations: Year round, we welcome new product and service announcements, suggestions for retailers or lab owners to be featured, success stories, and other editorial material. If you have ideas for editorial coverage in PTN, send an email to ptn@imaginginfo.com. Cygnus Imaging Group 2008 Media Planner DISTRIBU TOR STATE 2007 2008 editorial calendar issue FEATURES PRODUCTS/Services CLOSE DATEs January Bonus Distribution TRADE SHOW: PMA • Next Generation Retailers & Lab Owners • Increasing Sales of Accessories • PMA Preview • Lifestyle Marketing • Photo Gifting In-House via Sublimation Systems • Custom Matting and Framing • Selling Digital Cameras: Compact Models • Scanning & Restoration Devices • Extended Warranties • Lenses, filters, bags, flashes, tripods, etc. • Women’s cameras, and cases, accessories • Heat presses, consumables, complete packages • Computerized mat cutters, framing hardware, framing software, moldings • Compact digital cameras, accessories • Shoebox scanners, film scanners, drum scanners, restoration services, restoration software • Photobooks, albums, binding equipment ad close: 12/4/07 • Batteries, rechargeables, chargers • HDTVs – LCD, plasma, brackets and mounts • Women’s cameras, bags, camcorders, accessories, educational materials • Color management hardware and software • Kiosk hardware, software, print envelopes/folders ad close: 1/7/08 Material due: 12/12/07 SPECIAL photobook department FEBRUARY/ March • Retailer Spotlight • Post PMA Issue • Battery Round-up • HDTV Sales Increase Your Profits • Going Green - Sustainability • Trade Show Snapshot: CES • Trade Show Snapshot: PMA/MemoryTrends • Demographics: The Women’s Market • Color Management Round-up material due: 1/15/08 SPECIAL QUARTERLY KIOSK UPDATE april • Lab Spotlight • Albums and Frames Round-up • Adding a Printing Press • Specialty Services & Products • Selling Software: Image Enhancement • Shoebox Scanning Services Sell • Tradeshow Snapshot: Winter CHA • Albums, album kits, wall frames, countertop frames, ad close: frame/jewelry 3/10/08 • Sublimation printed images on items, photo art, photogifts: blankets, tiles, puzzles, mugs, totes, bags, etc. material • Image editing software, plug-ins due: • Shoebox scanners, cd/dvd blanks, e-commerce 3/18/08 • Scrapbooking products – traditional & digital SPECIAL ScrapbookING Section • Retailer Spotlight • Binoculars, Telescopes, Optics Round-up • Increasing Camcorder Sales • Digital Media Round-up • Selling Consumer Electronic Products and Accessories to Increase Profits MAY • Binoculars, monoculars, telescopes • Camcorders, media, software, cds/dvds, accessories, bags, tripods • Media cards, USB flashdrives, portable hard drives • Photobooks, albums, binding equipment • CE products – MP3 players, PCs, TVs, etc. ad close: 4/7/08 • Cameras, camcorders, MP3 players, accessories designed for youth • Color management hardware and software • Inkjet refill systems • Digital cameras with ultra zoom ranges; accessories • Minilabs, kiosks, mounting/laminating, matting/ framing, wide-format printing, display cases, signage • Inkjet printers, specialty media and papers, inks, canvas stretchers, mounting boards • Wide-format silver-halide printers, RIPs ad close: 5/5/08 material due: 4/15/08 SPECIAL photobook department JUNE/july Bonus Distribution TRADE SHOW: AIE CONVENTION • Lab Spotlight • Selling to the Youth Market • Using RIPS to Improve Workflow • Selling Software & Hardware: Color Management • Inkjet Refilling Systems for Added Revenue • Selling Digital Cameras: Ultra Zoom Models • Minilab Makeover • Specialty Printing Services for Added Revenue: Giclée Prints, Canvas Wraps, Specialty Paper Printing • Photo Wide-Format Printers Round-up material due: 5/13/08 SPECIAL QUARTERLY KIOSK UPDATE Please Note: Topics are subject to change without notice. 8 Cygnus Imaging Group 2008 Media Planner 2008 editorial calendar issue FEATURES PRODUCTS/services CLOSE DATEs AUGUST • Retailer Spotlight • photokina Preview • Demographics: Senior Market (65+) • Tradeshow Snapshot: AIE Convention • Tradeshow Snapshot: Summer CHA • Film to DVD Conversion Services Add Revenue • Holiday Retailer/Lab Buying Guide • Increase Revenue with Passport Photo Shooting • Products for the older consumer, cameras, accessories, educational materials or books • Film to DVD conversion systems, film to DVD conversion services, cd/dvd blanks • Holiday products: photo gifting, photo art, albums/ frames, photo greetings, cards, novelty items, personalized photo items, packaging, digital gadgets/frames, batteries, battery chargers, film, media cards • Digital and traditional products, kiosks, tools • Passport systems, digital cameras, kiosks/minilabs with passport printing templates, print envelopes/ folders ad close: 7/7/08 • Distributors of lab products/equipment, distributors of hard goods • Media, inks, inkjet, dye-sub, silver halide • Digital scrapbooking software, educational DVDs • Kiosk software, hardware, print envelopes/folders ad close: 8/6/08 • Photobooks and albums, binding equipment • Manufacturers of minilab and lab equipment, makers of cameras, accessories • Wide-format inkjet printers, RIPs, media and inks • Photoplus exhibitors • Camera bags and cases • Portable printers, consumables, cases ad close: 9/8/08 • Mounting and laminating products, framing • DSLRs, lenses, flashes, accessories • DSLR sensor cleaning products and services • Digital scrapbooking, traditional scrapbooking, tools, kiosks ad close: 10/7/08 • Kiosk software, hardware, print envelopes/folders • E-commerce services, web hosting, web design • Professional products – lab products, cameras and other hard goods • Image management software • Scanners, cd/dvd blanks, online storage services ad close: 11/04/08 material due: 7/15/08 SPECIAL ScrapbookING Section SEPTEMBER Bonus Distribution TRADE SHOW: • Lab Spotlight • Distributor State of the Industry • Consumables - Inks and Media Round-up • Selling Software: Digital Scrapbooking • Increasing In-Store/In-Lab Printing INFOTRENDS CONFERENCE OCTOBER Bonus Distribution TRADE SHOW: PHOTOPLUS NOVEMBER material due: 8/14/08 SPECIAL QUARTERLY KIOSK UPDATE • Retailer Spotlight • State of the Industry • Wide-Format Inkjet Printers at Retail/Lab • Round-up: Bags & Cases • Selling Portable Photo Quality Printers SPECIAL photobook department • Lab Spotlight • Mounting and Laminating Services • Tradeshow Snapshot: photokina • Selling DSLR Cameras • DSLR Round-up • DSLR Sensor Cleaning Products • Tradeshow Snapshot: SGIA material due: 9/16/08 material due: 10/15/08 SPECIAL ScrapbookING Section DECEMBER • Dealer of the Year Spotlight • E-Commerce Solutions • Selling Pro Products • Selling Software: Image Management • Archiving Services as Added Revenue SPECIAL QUARTERLY KIOSK UPDATE material due: 11/12/08 Please Note: Topics are subject to change without notice. PTN features articles written each month by columnists who have real-world experience in what they’re writing about. Jerry Lansky, our Onsite columnist, owned the eight-store Photo To Go chain in New Jersey before becoming president of MiniLab Consultants; Don Sutherland, writer of the Digital Deal column, has sold cameras across the counter, shot with them as a pro, and written about everything digital for the past 30 years; The Japan Report is brought to us by Machiko Ouchi, executive director of JPEA International; Paul Rinaldi, PTN’s Small Business Advisor, is a 25+ year industry veteran, consulting in the sales and marketing, management, and procurement areas for small businesses and large companies, in addition to teaching marketing and business on the college level; Elizabeth Cunningham has written about the professional lab market for more than 25 years. Each issue also includes departments: News & Notes, New Products, Market Pulse, The Bottom Line. Cygnus Imaging Group 2008 Media Planner 2008 advertising rates PTN Rates (gross) 4 COLOR SPACE 1x 5x Black & White 2 Color 10x SPACE 1x 5x 10x SPACE 1x 5x 10x Full Page $7,960 $7,370 $6,905 Full Page $7,035 $6,675 $6,220 Full Page $6,315 $5,990 $5,545 2/3 Page $6,420 $5,760 $5,470 2/3 Page $5,520 $5,060 $4,780 2/3 Page $4,805 $4,365 $4,100 1/2 Page $5,295 $4,890 $4,565 1/2 Page $4,425 $4,175 $3,865 1/2 Page $3,710 $3,470 $3,200 1/3 Page $4,230 $3,900 $3,425 1/3 Page $3,370 $3,165 $2,725 1/3 Page $2,665 $2,485 $2,045 1/4 Page $3,693 $3,403 $3,060 1/4 Page $2,848 $2,665 $2,350 1/4 Page $2,138 $1,978 $1,675 1/6 Page $3,155 $2,905 $2,695 1/6 Page 1/6 Page $1,610 $1,470 $1,305 $2,325 $2,165 $1,975 PREMIUM POSITIONS: Cover 4: Add 25%; Cover 2: Add 15%; Cover 3: Add 10% Special Positions: 15% over rate card when made part of contract order. 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Production charges, Marketplace rates, Product & Literature rates, and classified rates are noncommissionable. TERMS & CONDITIONS Production charges may be billed at a rate of $85 per hour if applicable. Interest will be charged if invoice is not paid within 30 days. The rates are only guaranteed for the frequency herein. Changes and cancellations must be made in writing. No cancellations permitted after closing date. Cygnus Business Media is not responsible for either the content or the opinions expressed within paid advertisements, or for any errors they may contain. Publisher reserves the right to reject any advertisement deemed unsuitable for publication. For information about back-of-the-book advertising opportunities, call 800-547-7377 x1795 or email BoB@imaginginfo.com. 10 Cygnus Imaging Group 2008 Media Planner PMA Cygnus Business Media cygnus pma show daily DAILY Friday, March 9 INSIDE DAY TWO: 2 DIMA Draws Crowds.. . . . . . . . . . . . . . . . . . . . . . . . Floor Show Map . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Exhibitor List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 US Pro Market Trends . . . . . . . . . . . . . . . . . . . . . . 3 Image Storage and Management Dilemma Dilemma. . . . . 4 WORLD’S LARGEST PUBLISHER OF PHOTOGRAPHIC BUSINESS MAGAZINES PMILA Y Cyg nus Busi ness DA PUBLISH LARGEST OTOGR ER OF PH SINES APHIC BU IN S MAGAZ INSIDE EE: DAY THR . . . . . . 6 .. ........ 3 ...... ite Lives . Black-and-Wh . . . . . . 22 ........ ........ Map . . . . 26 Floor Show ........ ........ ........ List . . . . . 38 Exhibitor ........ ........ Trends . . g Market US Imagin . . . . . . 42 Month . . . Photo al for Nation Gearing up by Tara Compiled WHAT HAVE Propper AT THE SHOW YOU SEEN THAT HAS Las Vegas, NV • january 31-february 2, 2008 YOU? EXCITED which Function, type Barcode Readingof a JPEG file. This new Fuji S5 the header and sports “I saw the data into photography file for packembeds barcode the have school be ed within gy would seems to of technolo information embedd new S5 barcode thus far.” show photography identification. This here at the Photo age or subject ng thing I’ve seen for BWC interesti of Imaging the most , Director — DAN FOSTER TX. Dallas, , Imaging PMILA Y DA PUBLISH LARGEST WORLD’S OTOGR ER OF PH SINES APHIC BU IN S MAGAZ 2 0 0 7 March 9 O: DAY TW INSIDE 2 ES New DSLRS: here Everyw atures ar: z, It’sr a Ro Not a Buz d, That’s g porteefine Re Albums, Red u to Men Pho ybody’s Daily RovinNow on EverPMA ? E TO by Tara Compiled Propper COM at past by Jerry Lansky er writing s and can rememb I , dry lab solution of its buzz.isI because to have iondigital printing convent the and the variety show seems kiosk,going on in the PMA as the ago, APS equipvery PMAI came to buzzes is longer In of minilab out what and, reason about such finding “ThePMAs out there. recent years (then) myriad nd e show ing inthe it comes to by thethe premier people when s like an ly thinkASF dry process introduced by Don Sutherla or large gies, and bly it cascade this is absolute as they were show, Panaspecialist with technolo have to attend.” industry,changes day of the s into a sticky where presuma store photo up to date a positive hardware you just a singleSolon, of boulder it may OH. one be On opening one of the place,whether usually with order to keepturers. has been avalanche once the market ns, ment manufac Jainco Tech, to industry we’ve unveiled of the digital a new focus formally he past year progressive in cle. In practice say nt of sonic are out inishing operatio can as it might who come that to take on versions IR, Preside x, but we Lensble recepta For photofin which standard Improba manages of the most the intriguing ahead. Those positive businesspeople comple Single for the on pictures more SDR-S10, more of year. convention — JAZZ MANDA credit dust spots opportunities ers, but with their the history entire , ic and chain, each found have with seemed It ships with es who see the gloomers-doom new media Panason DSLRs. d never s cards. camera, attende to of accorde not your up Olympu SDHC not Reflex evolving by format uction to smile odate w. is jointly taken video book. No, records after all, are ies of features theboy, a newThe necessity of dust-red as in SLRs said to accomm money tomorro albums and photo s inOh conventions, new categor s to standard to digital Sony. MPEG-2 days of yore a 2GB card g at ideas to make bly applies of video In exhibitin everyone. of, is on the photothe photo album of types, looking for buzz presuma from noveltie ‘06. explain tocer; we Mitch Goldtheare edited, sort to 50 minutes year Memory other camera PMA imag-SP mode. album that , has it can be to camera album. Not more than time since with Patriot This on page 18) and photo , we sell the photo Well yes its heritage apixel imager the ones whose te video format the high in they’re (continued here at PMA grandfather’s Burnes. Not , not only behind y makes memory “I am The 10-meg a standard andedge, sincejust so much allure of solid-sta it We are cutting but with MPEG4 The lenses staystoforever when d- be edited Our compan to end users. l. While the Holson, Pioneer point-ancan ing surface tainly becomebut in theAVCHD our booth. to spread tends g is powerfu is created recordin we also sell market that but it’s t. The I am here a speck damaged under opening in the DSLRs This is lovely, retailers, and best in the world. If you were the momen beyond. their well. atment. the can still be t, CA. formats are switched shoots as ns—it may .” and one of r, Fremon recording nary develop drive redeadverse conditio on page 16) about Patriot Memory Product Manage editing improve an evolutio IONS and features nary word Flash SESS (continued original limits, The AVCHD J. CHOO, The revolutio expected. — MENG ced • GENERAL ments are been announ new technolstandard having the to learn about aphic the PMA show looking for photogr online Page 3 I’m “I came to , and coming out. - 10, 2007 March • KEYNOTES , digital imaging informa ogy that is to foray, Saturd digital printing ce to go Daily PMA conferen products in is the s gies.” Cygnu best s and technolo CO. printing. This these product y Representative, tion about TADER, Safewa on page 6) — KAREN (continued m inginfo.co www.imag Fe YOU WHY DID E T ion ness Sess Official Busi 5 see page afternoon otes in the 5 PMA Keyn see page PMILA Y Med ia 2e & DNP oto-M 0 Noritsu, Ph 0 7 T 8 March From Thursday, Products E: New DAY ON INSIDE Focus Industry Show New Busi ness ... 6 & Printing Cygn us Finishing Technologies, . . . . 10 New Ideas, to PMA . , or Center Returns you be tempted Complete Picture Lansky. . 22 by Jerry .... of dust, would ........ things to world of on the ........ what? revise the is that dust were film, that the old , Map . . . . do question But the fact ng cameras fine the market, Floor Show . 26longer even if it . . . No here is no in discussi about the over e . . . . . . .ing. . . .a-chang .fast imaging surface, ly destructive think about y . . . . . .s .is. aisles of PMA to compar expectations positive do we have . . . . . .minilab has been and renew new DSLR tech seriousl the the other it.Exhibitor List that and only now we roam offering. with 38 ideas e . . what the years, do something about results. The range of settings hardwar Future. new d the vernew intros for theofFuture looking at this guy’s the tech to broadens ed its own K10D well in, and s Prepare new it’s a matter come up with to take Retailer the Pentax introduc cameras workshow confirm it—a can guy. Now uction to Are Photo manufacturersdigital landscape that in sion of dust-redced last year around at this year’s pictures has come have the decline first of the new camera announ while Canon’s way of taking lost to the advantage time, out in the replace profits features, in photokina ofEthe home to roost. S S art came around be used to these new N of I PhotoS ion imager U first B ced The HIC nce, is the H OinT O G R A Pexpress from Noritsu, roll film. also announ Pixel OF P some answersImaging (formerly Rebel XTi, order of appeara I S H E R present ucHere are time. P U B L system, new for Photo R G E S T uction photokina s models d their dust-redform S L Adust-red Me and DNP W O R L D ’ E Stwo 10MP Olympu E-410 and E-510. Canon describe the vibratory N Magic): parts: the Evolt a statfirst hit MAGAZI tion in three off the imager, the show, on page 18) uction system dust (continued This dust-red the original Olymdust in that kicks rejects the with that ic-control the market ngeable-lens DSLR, and a software model the first place,removes any pus intercha ing pro-style gy and innova-nIONS previewed solution that on page 16) E-1 (an outstand in technolo Chairma or is being nic leadership ERALCo.SESS (continued whose success s booth). A superso GENImaging most trusted Komiya said • General tion.” one of the at the Olympuoff the surface, will Hiroshi “Hugh” comes with PMA—Already in the world, GE and CEO ty. jolt kicks dust the GE brand r brands DA Yous with Camera & Other Finders Tricks Digital 1 l Imaging s Digita GE Enter rket with Ma e mera Lin Digital Ca ion ness Sess Official Busi 5 see page OTES Out Reaching For As Choices t Services New Produc So Simple Are Not ers Onsite Deal In addition to the print publication, the Cygnus PMA Show Daily will be supplemented by a digital edition that will be posted online at imaginginfo.com and email blasted to over 45,000 opt-in subscribers in the imaging market. Many PMA Dailies are available. Reserve your space now to be part of the longest standing, most comprehensive, largest distributed daily—for maximum exposure at PMA 2008. ion ess Sess Official Busin 5 see page afternoon otes in the 5 PMA Keyn see page Distribution: 10,000 copies per day; total 30,000. To registered attendee hotel rooms, entrance to show floor and at the Cygnus Business Media booth. NEW for 2008: Online opportunities with live podcasts and videocasts from the show floor, pre- and post-show email blasts, online advertising and more. hottest consume instant credibili one of the 3 Takeyoshi soon become digital still nd be the 9, 2007 Page high-quality willMarch Kawano names in by Don Sutherla Friday, gobbling y’s chief ics channels cameras. PMA Dailycompan Kawano’s e about electron have brought Cygnus GE and corporat designer. channels years, in the reguGeneral up photo in recent observed newcomer design credits commentary ing. But while We recently that retailers who Sony floods of PTN Imaging Co. include the worth consider stackproducts, lar monthly a lot of it Sony over, is anyone might photography sell other announced Walkman, m talking it r, and sell digital tides we’re to those who ics r that the two prod-fo.co sandbags where the VAIO compute ingin as opposed Electron new consume ing s Stylus er .imag www companies “Two of our the Olympu g to dealer kinds of Consum happier, more al be rising? Accordin the specialty of have reached ucts, are probablyand more benefici Silverman camera series. models target features d Lindsay exclusive said an advance high highly-regarded,that we’re all togethKawano, exclusively,” not long before a stabilization, Now worldwide like a meeting observe to society. Nikon, in agreesuch as image it sounded ic stitching we can also licensing To our ear, too. y, and panoram er at the show, e. the show. better-lookingretailer so ISO sensitivit ment by which of allegianc on all models. will Daily that they’re declaration the photo cameras PMA Show will be standard General Imaging for What makes fact that photography GE digital n The Cygnus manufacthis show Entry-level The will design, els of resolutio nd an all-new with chronicling time. fortunate? 7 megapix has been distribute Higher-e cameras. a long, long er a pursuit, involved ture, and start with ded digital LCD screens. 12 megais an active digiand We rememb enter the up to line of GE-bran and 2.5-inch the real world will offer seeking to LCD quarter-century “We were of it GE cameras found a perfect t and 3-inch a parallel the parts arena and resolution presiden ago when will also be r tal camera pixels of he Irvine, GE the custome photo printer booth G250. said Brad situation arose—t g. “The cameras partner,” screens. A Visit of home chooses for and Licensin in the line. onslaught truly worthy are of Trading included es. Imaging keepsak video systems tative of GE’s from General and We all know name, represen (Betamax of the GE member that the object VHS—re for fears most cited those?) stirred outlets rescue if the that the CE with off house burns would walk at that down is the the market like Mr. photo album. Just The solution? We love products time, too. and esaid, to produce true imagvideo games think the home-th Silverman ly for the we nities that it required DVDs, and branded exclusive bears opportu the imagt. As we recall,pressure, by ater trend by Jerry Lansky of ing specialis be tapped preson of a bit new have yet to But video games the applicati Does anything stop to cover the t. be so easy of the PMA ing specialis realities, DVDs present but it worked. s from working now? It used to to theater invented measure ent for the openingto do was visit the similar benevolence And the home products particular conduct All one had with other canned ones. If there’s a booths and now most people compared convention. ns was manufacturers’ is not where . There are limitatio taking pictures, spend their time various minilab gadgets each machine could this ecial deal, new their aerobics can do with their things folks apparent check what of the best show-sp all the more to what people what was in the hopes doing, it’s so many new featuring, salesman lifestyle. show. With in life, and electronic your favorite the big cocktail party. year at the appearing about real see and aphy’s to suddenly t. so if the Photogr invitation technologies almost as are importan For one thing, getting an of it that brand, it’s anymore. what you no longer the parts nearly every reinvented. The result it, sharing Not so simple line manufacturers their been now you might evening old under a Understanding helping folks get the the camera’s of are pictures l many it, ‘thing’ (though the on-site retail y, gone to be the ances. The know about a good thing to do. is more successfu exist. Secondl And, thirdly, that used of circumst on page 18) it is (continued retailers do. kicks from cocktail parties n for a cup of coffee). broader variety cameras this what photo people in the r-market an invitatio And that’s get of consume statues savviest ever. They’ve built less than that. year are the that find and park, for doing ristics of photo retailCameras in a the faces The characte general CE retailers onto lock SESSIONS d to on page 16) nor is ers compare (continued thought here, • GENERAL s is not an original benignly. Concern received it always 3 2007 Page March 8, y, • KEYNOTES Thursda PMA Daily Cygnus • KEYN afternoon otes in the 5 PMA Keyn see page .com nginfo www.imagi One rate covers all three print & digital editions Tabloid size (gross rates) standard size (gross rates) 4 Color 4 Color fine the market, revise the things to think about in discussing cameras, and renew expectations about the results. The new DSLR tech seriously broadens the range of settings that cameras work well in, and new intros at this year’s show confirm it—a new way of taking pictures has come home to roost. The first of these new features, in order of appearance, is the imager dust-reduction system, present in two 10MP Olympus models new for the show, the Evolt E-410 and E-510. This dust-reduction system first hit the market with the original Olympus interchangeable-lens DSLR, the E-1 (an outstanding pro-style model whose successor is being previewed at the Olympus booth). A supersonic jolt kicks dust off the surface, ne w s 20 06 e , K ö e l n m e s s 6 g e r m a n y 10 • Map Listings 15 • Images on Display 31 • Future of Silver Halide 34 by Don Sutherland is that What’s news this year at entry10MP cameras are arriving the latseen level prices. Have you XTi? Canon est Canon Rebel, the category originated the sub-$1,000 and back, for DSLRs some years Everythen look what happened. sub-$1,000 body came out with a 8MP camber 10. DSLR. Those were 6 and the all of thinking trend is 10s. No, we’re not eras, though. The new here at the least in the 10-megapixel cameras The camera that cost after all, DSLRs was show. There have been, first wave of sub-$1,000 and They’re 10MP cameras here before, the Pentax. Guess what? the again. too, we’re sure there will be showing their new 10, all a with announced However, we’re not ignoring fact, was K10D. It In those “perfect 10s,” either. come selling price of $999 USD. of the and let’s go into them now We didn’t have the price later. and back to the other thought new Sigma DSLR at presstime, for a smidFor although the “10-megapixel past Sigma models sold photokina it remains barrier” was broken at gen above $1,000. But Canon, with where ’02—most notably by a modest price, in a market the 10+MP for 16-megapixels—most you can still pay $8,000 were pro defines its Sigma cameras until recently DSLRs. around priciest which, models, with prices starting SD14 as a 14MP camera, (Continued on page 40) $5,000 USD. H ere’s a quiz for everybody on opening day: What celdoes photokina 2006 ebrate, that no photokina photokina could before, and no will ever again? the numHint: It has to do with 2006 in Cologne. Welcome to photokina most important This year, the world’s largest, the imaging fair for and most multi-faceted in a new setting. For industry is being held leading trade fair the first time, this sector’s Cologne exhibition is being held at the new an even more satcenter. The fair now offers structured hall layisfying stay, a more clearly catering services and out, improved services, is what occasion—this and taste every for alike can expect trade visitors and consumers ld of Imaging. to discover at photokina—Wor have taken full advantage of all the 2006 Exhibitors at photokina Approximately 1,600 the new Koelnmesse. spectrum of prodexciting possibilities of are presenting a broad suppliers from 50 countriesonly be found in Cologne at photokina. can sector are exhibiting, ucts and services that from the global imaging The leading companies from the CE, IT and telecommunications suppliers Panamajor the are as Casio, Epson, HP, Nokia, stand areas comsegments. Many of them—including greatly expanded their sonic and Samsung—have pared to the last fair. $9,230 1/2 Tab Page $6,325 2/3 Page $5,540 1/4 Tab Page $4,215 1/2 Page $4,755 1/8 Tab Page $3,030 1/3 Page $3,755 1/6 Page $2,825 Black & White Full Page And the international And together with are from outside Germany. countries—who are More than 60 percent visitors from about 140 ey make photothe fair’s roughly 160,000 imaging professionals—th mostly trade dealers and imaging sector. meeting place for the a vast seleckina the only truly global exhibitors are presenting For six days, the photokina for all aspects of modern image cominnovations tion of products and services to discover the sector’s of the convergence munication. And this opportunity more exciting as a result and trends is becoming of application. The image plays a crucial of technologies and areas communication as well as in IT, consumer of channels to a new role in nearly all ons. And this fact is leading electronics and telecommunicati in the imaging sector, trends that demands by using account understanding and new into fully taken have the organizers of photokina approach. The focus of this trade fair is of the creation, proa holistic, all-encompassing emphasizing all aspects at photokina only imaging, and that means of images. In other words, cessing and presentation find the entire spectrum of digital and to in Cologne is it possible and applications, for professionals technologies conventional imaging and consumers alike. NE W SECOND EDITION SEPT. 28 - 29, 2006 Digitization that digitizame• Visual Gallery Professional & Consumer and consumers reminds Speaking of professionals blurring the distinctions between the is hand, On the tion in the imaging sector Accessories • one traditional end consumers. appealing to professional users and ls have become many products for semi-professiona (Continued on page 5) E , K Ö E L N M E S S G E R M A N Y 8 14 • Map Listings 15 • Photofinishing China 34 • Wide Format 36 www.imaginginfo.com iOn fOr infOrmaT uage sOurce english lang The Original A World of Printing Toners Inks, Dye-Sublimation & from Narrow to Large Format Golden Age Dawns at photokina FOR UAGE SOURCE ENGLISH LANG THE ORIGINAL INFORMATION • KEYNOTES (c New Products From Noritsu, Photo-Me & Show New Industry Focus by Jerry Lansky T here is no question that the old world of minilabs is fast a-changing. No longer do we roam the aisles of PMA to compare this guy’s new hardware offering with the other guy. Now it’s a matter of looking at what ideas have the manufacturers come up with to take advantage of the new digital landscape that can be used to replace profits lost to the decline in roll film. Here are some answers from Noritsu, PhotoMe and DNP Photo Imaging (formerly Pixel Magic): $7,910 www.imaginginfo.com (continued on page 18) • GENERAL SESSION Official Business Se see page 5 Cygnus PMA Daily Friday, March 9 Black & White Tab Page $7,765 Full Page $6,440 1/2 Tab Page $4,870 2/3 Page $4,205 1/4 Tab Page $2,760 1/2 Tab Page $4,755 1/8 Tab Page $1,585 1/3 Tab Page $2,300 1/6 Tab Page $1,380 Classified section: 50 words only $200. Distribution: 20,000 copies per day; total 40,000. photokina News is the original English-language source for show information and is distributed to 20,000 attendees (40,000 total) via major hotels in Cologne, foreign registration areas in the Messe, and entrances to the exhibit halls. We have produced the Cygnus photokina News for over 25 years. by Elizabeth Cunningham media/ UV inks lie on top of the techphotokina—Two fledging mainfabric, and with the dye-sublimanot imaged nologies, not new, but tion process the inks are digital stream are toner-based onto a carrier paper, transferred fused into offset photo and dye-sublimation to the fabric and then from steam. The printing systems that run it by applying heat or through are consumer-based kiosks high end dye-sub systems display professional/commercial expensive and labor intensive At the past know what and industrial textiles. and you don’t always seen two photokinas, we have from the end result will be. kiosks some consumer in a surge Mimaki has introduced Noritsu Eastman Kodak, Fujifilm, very interesting dye-sublimation suppliThis and from numerous small technology in its DS Series. barely a offered ers worldwide that are by Don Sutherland printer manufacturer has printof blimp on one’s monitor. of digital phoan inexpensive method greattold. Is it true? In the case consumer marOutput print choices are fabrics for five years. onto istory repeats,” we are ing the “ their to know. Our history in er than ever at this photokina. of all, a pro tography, it’s too soon You could go direct with models years, and the first digicam This writer Aqueous-dye-and-pigment-based ket goes back only ten textile model or use other Packard only five years previous. expressions press or inks still exist in Hewlett high model, came on the market complemented by a heat when but its first very photography since 1976, and Epson printers at and industry at a steamer to set the colors has been covering digital wide and A and industry-wealthy science quality up to 62-inches greater saturation is required. were restricted to science to use. So as a practical affair for the buying solvent Pure hope at affordable prices. lot depended on the inks. 1800 that—and was cumbersome only one thin decade. And we can only format DS back printers come in small The new DS 1600 and progress has been nearly public, our history goes solvent short score of years, its this in through 5 meters. Eco Direct Dye-Sublimation two Because are cameras did before, with it repeats. words, cameras do things no of a and mild solvent are gaining System printers. In other miraculous. Today’s digital think we’re in the midst at media that of features. It’s easy to only ground due to environmentalthey direct print onto entire new categories years behind us, we’re ink printing short ten curable high UV not-with friendly, pressures. is economically “golden age,” but we’re in large has primarily been used Ten years ago, resolution, and at an economical the beginning of it. we are dye-subof the 10-megapixel camera. format rigid printers, but price compared to other In 1996, you could Consider the phenomenon roll-to-roll available been thought impossible. as “little” as fifteen just beginning to see limation printers that are for such a device would have wide. camera, a pro model again, large format printers promoted in 63.7- and 72.8-inches buy a one-megapixel camera at that time, another and soft printthere was also a 6MP was for fabric/textile printing Sure, included!) dollars. Since the new DS Mimaki writer thousand ink transpriced, but everyone (this signage. ers do not involve the pro model correspondingly pass before that ceiling was broken. At photocockling fer process, you avoid quite sure that eons would of 10MP cameras selling for less than a VGA wrinkling by Wide Format—Dye made dozens and mistakes entry models. kina today, we have on of them are priced like Sublimation transfer paper. Depending is six interchangecamera did in ‘96. Many has there this newspaper, we profiled UV curable technology your fabric application priced under $1,000. In Tuesday’s edition of printor more, half of them many pluses over solvent of inks. Mimaki has its day, or during the month able-lens cameras of 10MP more envi- a choice sublimamodels introduced that ing. This technology is new 6-colors aqueous And these were just the have added the Sony Alpha, an SLR introduced solvent inks, but you could ronmentally friendly than we Pentax. dye-based these with To tion before. ability to acid and SLR from Samsung, co-developed ink printing and has the can also use dispersed, find them all over last winter, and a new uncoated or list the fixed-lens 10s—you’ll print on just about any reactive inks, textile pigmentup to Today we can go on to simpler are media. It is a faster and (Continued on page 40) fab- solvent ink. Resolutions the show. process than dye-sublimation (Continued on page 6) vibrant? ric printing, but is it as H “I came to the PMA show to learn ab ogy that is coming out. I’m looking fo products in digital printing, digital im printing. This is the best conference t tion about these products and techno — KAREN TADER, Safeway Represe PMA Keynotes in the afternoon see page 5 photokina NEWS 2008 K Ö E L N M E S S E , G E R M A N Y www.imaginginfo.com Place impressive: A Global Meetingcharacter of the exhibitors is also ina photok S 20 06 “I am here at PMA with Patriot Memory; we are exhibiting at our booth. Our company makes memory, we sell to camera retailers, and we also sell to end users. We are cutting edge, and one of the best in the world. I am here to spread the word about Patriot Memory.” — MENG J. CHOO, Flash Product Manager, Fremont, CA. The Cygnus photokina News, published two days onsite during the show, features late-breaking news, onsite reporting, new products, industry analysis, and more – driving traffic to your booth. by Oliver P. Kuhrt, of Koelnmesse GmbH Executive Vice President, SO MANY “PERFECT 10s” “The reason I came to the PMA conv think when it comes to finding out wh industry, this is absolutely the premier order to keep up to date with techno that are out in the market place, you — JAZZ MANDAIR, President of Ja Cologne, germany • SEPTEMBER 23-28, 2008 www.imaginginfo.com A Word of Welcome photokina ’06 Compiled by Tara Propper WHY DID YOU COME TO P CYGNUS business Media brings over 25 Years’ Experience Publishing the CYGNUS Photokina news FIRST EDITION SEpT. 26 - 27, 2006 • Digital Printing of dust, would you be tempted, or what? But the fact is that dust on the imaging surface, even if it were film, has been positively destructive over the years, and only now do we have the tech to do something about it. Pentax introduced its own version of dust-reduction to the K10D camera announced last year around photokina time, while Canon’s first expression of the art came out in the Rebel XTi, also announced around photokina time. Canon described their dust-reduction in three parts: the vibratory form that kicks dust off the imager, a static-control that rejects dust in the first place, and a software solution that removes any (continued on page 16) Tab Page cygnus photokina news • Photo Murals to Inkjet where presumably it cascades like an avalanche of boulders into a sticky receptacle. In practice it may be more complex, but we can say we’ve never found dust spots on pictures taken by Olympus DSLRs. The necessity of dust-reduction presumably applies to digital SLRs more than other camera types, since they’re the ones whose imaging surface stays forever behind the opening that is created when lenses are switched. If you were a speck PMA DAILY Rates (gross) Ad close date: November 30, 2007 photokina he past year has been one of the most progressive in the history of the Single Lens Reflex camera, with entire new categories of features evolving from novelties to standards in the time since PMA ‘06. The 10-megapixel imager has certainly become a standard, not only in the DSLRs but in the point-andshoots as well. This is lovely, but it’s an evolutionary development. The revolutionary features rede- The Cygnus PMA Show Daily, published three days onsite during the show, features late-breaking news, onsite reporting, new products, industry analysis, and more – driving traffic to your booth. nd to by Don Sutherla little time it takes a new only last May, that’s not the only But things were ramp-up. with in video. you thought Just when deal to contend asettling down... dy agrees 10-meg a a Okay, everybo place for digital still its throne New Medi es good began sharing truth dy embrac pixels is a Videotape the obvious saw be. Everybo ago, when uction, at PMA. I cameras to to heart. The few years ion, dust-red gies here sell to the was taken g t technolo ly going to image-stabilizat s, and face detecof digital tech That a digital recordin of differen will to “I saw a lot s that people are ultimate te picture, you live-view monitorr combo a given obvious truth? telling gizmos comple ns, ded of how they look at the instructio many product , for tion, in whateveas swell value-ad is a set of ce pictures I think if you pretty obvious layout Owner/ lto reprodu the consumer. CASHIN, follow a camera offers, Everybody acknow do things— gizmos respond to er.” — CHRIS care or to see that retailers . The ia enhancements. digital successMed and don’t g to the consum , NC. themselves, nesscture—fea- example Vidthat the Durham are marketin edges instructions came from. Snaptotes, nus Busi ioned infrastru offered instructions Partner of Cyg ....... 6 are being disc? RAM? our old-fash Qwik high-quality where the are SLRs that ........ . disk? Optical . as and . s . digital EZ . Hard of . . g in the industry digicam turing s.. . eotape? a number made using the pro“I’ve seen . . 22trends that are emergin for- Draws Crowd to be. video D&P—has DIMA this year on . The Why not? . . .fl.oor. een, hi-def emphasis past years, 35mm used but we finally . . .the routine as . . . . . . . . on interesting. I see the which is a reversal of As a widescr 720p), AVCHD aims . . years, . . 11 trying . . . . and really and Show Map There. It took digital. For is there professional, underlying trend toward ly the throne,Floor mat (1080i and .the . 26 to sumer share of the ultimate it there is an . . . . . . . believe brought order modern photography which are although to keep its . . . . . . .and I also more. For ion X Mom, aphers.“ ........ anything about confusing any more? the Generat maybe take optical disc, List . . . . . and to address 38of consumer photogr Photo Guy, Inc., for hard and we’veor Exhibit that is new cards, . . . . . .ion is spec’d of Digital . . . . . . generat Video. and SDHC gPresident on page 6) -out all . . . . . . . . next Oopsies. Memory Stick Trends . . (continued e to a streamin been busting new MARY RAVER, — has referenc Market a Video US Pro . 42 heard no ed forms, a. . . . CA. a San Diego, ng at over in reinvent ement Dilemm tape version. AVCHD appeari e and Manag format called for the first time this Image Storag show the PMA Friday, Daily Roving Rep by Don Sutherland r g Reporte Daily Rovin ES Future ting a Projec tal Pix for Digi WORLD’S DSLRS: New CYGNUS business Media brings 30+ Years’ Experience Features Everywhere Publishing the CYGNUS PMA show DailyT 2 0 0 7 10 y, March Saturda Med ia In addition to the print publication, the Cygnus photokina News will be supplemented with a digital edition that will be posted online at imaginginfo.com and email blasted to over 45,000 opt-in subscribers in the imaging market. NEW for 2008: Pre- and post-show email blasts, online advertising and more. Ad close date: JUNE 30, 2008 September 26-27, 2006 • First Edition • Photokina News PAGE 43 photokina DAILY Rates (gross) One rate covers both print & digital editions TABLOID SIZE (gross rates) 4 Color black & white Full Page $13,965 Full Page $11,820 3/4 Page $12,660 3/4 Page $10,515 1/2 Page $9,700 1/2 Page $7,560 1/4 Page $6,065 1/4 Page $3,920 1/8 Page $4,245 1/8 Page $2,105 Live Link in e-book $250 Embedded Video clip in e-book $1,750 Cygnus Imaging Group 2008 Media Planner 11 advertising print specifications Ad material submission The PDF format (high-res version) is the preferred format for file submission. Careful attention must be paid to the proper creation of the files to ensure that they will reproduce correctly. All digital ads must include a proof. How To Get Your Ads To Us Email: Please send to tina.kennedy@cygnuspub.com if the file size is 5MB or smaller. FTP SITE: If files are larger than 5MB, go to http://webftp.cygnuspub.com. Type in the name of person: Tina Kennedy. Follow the instructions provided on the website to send the file. For more information on digital ad submission and client guidelines, please contact Tina Kennedy at 631-963-6253 or via email at tina.kennedy@cygnuspub.com. PTN MECHANICAL/DIGITAL SPECIFICATIONS (without bleed) Studio Photography MECHANICAL/DIGITAL SPECIFICATIONS (without bleed) Trim Size: 8 1/2” x 10 7/8” Perfect Bound Ad Size Bleed Size: 8 3/4” x 11 1/8” Dimensions Bleed Size: 9 1/4” x 11 1/8” Trim Bleed Trim Bleed (width by height) (width by height) (in inches) (width by height) (width by height) (width by height) 8 3/4 x 11 1/8 5 5/8 x 11 1/8 8 3/4 x 5 3/4 4 3/8 x 11 1/8 Full Page 2/3 Vertical 1/2 Horizontal 1/2 Vertical 1/2 Island 1/3 Vertical 1/3 Square 1/4 Square 1/6 Vertical 7 x 10 to 8 1/2 x 10 3/8 4 5/8 x 10 8 1/2 x 4 7/8 3 3/4 x 10 4 5/8 x 7 3/4 2 5/16 x 10 4 5/8 x 4 7/8 3 3/4 x 4 7/8 2 1/4 x 4 7/8 9 x 10 7/8 9 1/4 x 11 1/8 5 1/8 x 10 7/8 9 x 5 3/16 4 3/8 x 10 7/8 5 1/4 x 11 1/8 9 1/4 x 5 9/16 4 1/2 x 11 1/8 (in inches) (width by height) Full Page 2/3 Vertical 1/2 Horizontal 1/2 Vertical 1/2 Island 1/3 Vertical 1/3 Square 1/4 Square 1/6 Vertical 7 x 10 8 1/2 x 10 7/8 4 5/8 x 10 7 x 4 7/8 3 3/8 x 10 4 5/8 x 7 3/8 2 1/4 x 10 4 5/8 x 4 7/8 3 3/8 x 4 7/8 2 1/4 x 4 7/8 2 Page Spread 15 3/4 x 10 1/4” Gutter Bleed Trim Size: 9” x 10 7/8” 17 x 10 7/8 Ad Size Dimensions 17 1/4 x 11 1/8 2 Page Spread 17 1/2 x 10 3/8 18 x 10 7/8 18 1/2 x 11 1/8 1/4” Gutter Bleed 1/2 Page Spread 15 3/4 x 4 7/8 1/4” Gutter Bleed 17 x 5 1/2 17 1/4 x 5 5/8 TABLOID Page UnitWidthDepth 18 x 5 3/16 18 1/2 x 5 9/16 1/4” Gutter Bleed CYGNUS pma SHOW daily (without bleed) MECHANICAL/DIGITAL SPECIFICATIONS Trim Size: 10 1/2” x 14” Bleed Size: 10 3/4” x 14 1/4” 1/2 Page Spread 17 1/2 x 4 7/8 cygnus photokina NEWS MECHANICAL/DIGITAL SPECIFICATIONS (without bleed) Trim Size: 9 5/8” x 13 1/2” Ad Size Bleed Size: 9 7/8” x 13 3/4” Dimensions - inches (width by height)Dimensions - millimeters Full Page Tabloid 3/4 Tab Vertical 1/2 Tab Horizontal 1/2 Tab Vertical 1/4 Tab Horizontal 1/4 Tab Vertical 1/4 Tab Square 1/8 Tab Square 1/8 Tab Vertical Image Area: 8 7/16" x 12 7/16" Trim: 9 5/8" x 13 1/2" Bleed: 9 7/8" x 13 3/4" 6 5/16" x 12 7/16" 8 7/16" x 6 1/8" 4 1/8" x 12 7/16" 8 7/16" x 3 1/16" 2" x 12 7/16" 4 1/8" x 6 1/8" 4 1/8" x 3 1/16" 2" x 6 1/8" 214 mm x 315 mm 245 mm x 343 mm 251 mm x 349 mm 161 mm x 315 mm 214 mm x 156 mm 104 mm x 315 mm 214 mm x 78 mm 51 mm x 315 mm 104 mm x 156 mm 104 mm x 80 mm 51 mm x 156 mm Page UnitWidthDepth 2 Page Spread Gutter Bleed Image Area: 18" x 12 7/16" Trim: 19 1/4" x 13 1/2" Bleed: 19 3/4" x 13 3/4" 428 mm x 315 mm 489 mm x 343 mm 502 mm x 349 mm Full Page 1/2 Horizontal 1/2 Vertical 1/3 Square 1/3 Vertical 1/6 Horizontal 1/6 Vertical 1/2 Page Spread Gutter Bleed Map Section: Junior Page Image Area: 18" x 6 1/8" Trim: 19 1/4" x 6 7/8" Bleed: 19 3/4" x 7" 428 mm x 156 mm 489 mm x 175 mm 502 mm x 178 mm Image Area: 7" x 10" Trim: 7 3/8" x 10 1/2" Bleed: 7 5/8" x 10 3/4" 179 mm x 254 mm 187 mm x 267 mm 194 mm x 273 mm Full Page 3/4 Vertical 1/2 Vertical 1/2 Horizontal 1/4 Vertical 1/4 Square 1/4 Horizontal 1/8 Horizontal 1/8 Vertical 9 1/2” 7” 4 5/8” 9 1/2” 2 1/4” 4 5/8” 9 1/2” 4 5/8” 2 1/4” 13 1/4” 13 1/4” 13 1/4” 6 5/8” 13 1/4” 6 5/8” 3 1/4” 3 1/4” 6 1/2” standard 12 7” 7” 4 5/8” 4 5/8” 2 1/4” 4 5/8” 2 1/4” 10” 6 5/8” 7 1/2” 4 7/8” 10” 2 3/8” 4 7/8” Cygnus Imaging Group 2008 Media Planner imaginginfo.com the official cygnus photoimaging website Interactive Advertising Opportunities imaginginfo.com is the photographic industry’s one-stop online source for updated industry news, product, equipment and statistical information. According to the most recent Harris Interactive Executive Survey, when advertisers use combined print and interactive channels for their B2B marketing programs, industry buyers respond: More likely to ask for more information More likely to recommend the brand of product or service More likely to request a meeting with a sales rep imaginginfo.com snapshot:* 40,000 106,500 5 28 Attracts over unique visitors A month page views a month minutes & seconds average time on site *Publisher’s data Today, every marketing program benefits from strategic inclusion of an interactive program. ROI is more important than ever before and online programs can play a major role in your media-spend accountability. The benefits of an interactive ad campaign include: • Reinforcing your print message • Increasing your reach and frequency • Providing immediate and measurable results • Enabling online surveys for research and product feedback imaginginfo.com is the single-source solution providing a powerful, online resource that helps marketing executives connect with influential customers in the photoimaging industry. Why does the industry come to imaginginfo.com? News. Information. Assessment. Community. • News: imaginginfo.com provides real-time and breaking news specific to your industry. • Information: imaginginfo.com offers visitors quick search capabilities for industry products, services, and in-depth research. • Assessment: imaginginfo.com’s wide-ranging editorial format allows for multiple views and opinions, with links to relevant content that, in total, gives a more intimate view of industry trends and thinking. • Community: imaginginfo.com features a number of interactive reader mechanisms, including such venues as open event calendars, forums, blogs, etc. Cygnus Imaging Group 2008 Media Planner 13 imaginginfo.com Here Are Some of the Ways imaginginfo.com Keeps You “Plugged Into” Your Market. • Display Ads Rotating and fixed ads on home or interior pages can increase exposure to influential customers. AdRelevance reports 63% of all online ads are created for branding purposes. Print Advertisers Pixels Position 728x90 Run of Site 120x600 Run of Site 300x250 Run of Site 468x60 Run of Site 120x120 Run of Site 120x60 Run of Site TypeRate Leaderboard $1,500 Skyscraper $1,350 Boombox $1,500 Banner $900 Button $650 Button $500 NON-Print Advertisers Rate $1,700 $1,600 $1,700 $1,250 $900 $800 • e-Newsletters The e-newsletters are sent out bi-weekly to the readers of Studio Photography and PTN. Our e-newsletter subscribers are 100% opt-in and the lists are updated constantly. Print Advertisers Opt-in Subscribers: Rate: Studio Photography 25,000 $1,100 PTN 7,000 $900 NON-Print Advertisers Opt-in Subscribers: Rate: Studio Photography 25,000 $1,300 PTN 7,000 $1,100 • Customized E-mail Campaigns No spamming! Our lists are 100% opt-in and sponsored exclusively by YOU. Direct email can work to secure instant purchases and help to increase traffic to your website with links embedded in the page. Print Advertisers Opt-in Subscribers: Rate: Studio Photography 23,000 $.30 PTN 6,500 NON-Print Advertisers Opt-in Subscribers: Rate: Studio Photography 23,000 $.35 PTN 6,500 • monthly showcase emailing imaginginfo.com sends out a monthly showcase emailing to Studio Photography’s 25,000 opt-in subscribers. A showcase includes 45 words, image, and link to your URL. Print Advertisers $450 NON-Print Advertisers $650 14 Cygnus Imaging Group 2008 Media Planner imaginginfo.com • Video Network Video marketing is the hottest new effort online and a unique, effective way to market your products—in action. The imaginginfo.com Video Network allows you to leverage the power of video to highlight your competitive advantages, showcase your customers using your products and announce exciting new products or services coming to the market. Print Advertisers $900 NON-Print Advertisers $1,000 Jane Conner-ziser on Software Cinema training video • Webinars Customized content delivered to decision makers where they want to view it. Webcasts are great for sales-lead generation and are a direct communication path to talk to your prospects—LIVE! The Cygnus Imaging Group offers a turnkey package that includes print and online promotion to make sure your event is well attended. Standard program is $15,000 net. • Buyers’ Guide Enhanced Listings The imaginginfo.com Buyers’ Guide is the industry’s most comprehensive list of companies that service this important market. A Premium or Featured listing means your listing is moved to the top of the list or highlighted—where it stands out from your competitors. • Bolded = $245 net annually • Featured = $495 • Premium = $995 Your Advertising Investment is Safe and Monitored! All marketing programs on imaginginfo.com include your receiving reliable, third-party reporting on campaign performance, so you have quantifiable results in order to see what’s working and what can be expanded. Interactive Ad Sizes We accept ads in GIF, JPG and Rich Media formats. Other formats must be tested and approved on a case-by-case basis. Maximum file size: Banner 16K animated Gif or JPG, 35K Rich Media Leaderboard, Sponsorship or Skyscraper 30K Animated GIF or JPG, 50K Rich Media Button 10K Animated GIF or JPG, 25K Rich Media To develop a customized online marketing solution, contact the publisher at 631-963-6242. To learn more about integrating these programs into your marketing strategies for 2008, contact your Cygnus Imaging Group sales representative. Cygnus Imaging Group 2008 Media Planner 15 cygnus business media 360° of customized media capabilities Whatever your marketing needs, Cygnus Custom Marketing offers a full, 360° spectrum of marketing solutions to help you extend your customer and prospect communications reach. Cygnus options begin with print media such as customized magazines, newsletters, brochures — and even magalogs. A powerful array of new media electronic and online options — customized e-mail, webinars, podcasts, video, dealer portals, surveys and custom website development — reinforce your message and target it to a pre-qualified, interested audience. Looking for a turnkey, integrated marketing solution? CygnusCustoMsoLutions.CoM 4UVEJP1IPUPHSBQIZ 5)@*/&44#&)*/%5)&*."(& Contact the cygnus imaging group sales team at: IAN LITTAUER, Publisher Phone: 631-963-6242 • Fax: 631-845-7109 ian.littauer@cygnusb2b.com Carrie Konopacki Regional Sales Manager—Midwest/East Coast Phone: 920-568-8309 • Fax: 651-203-0460 carrie.konopacki@cygnusb2b.com THE LEWIN GROUP, West Coast Sales Reps. Jay Lewin, photoadvjay@aol.com Jerry Goldstein, photoadvjerry@aol.com Toll Free: 800-248-5288 • Phone: 818-766-4020 Fax: 818-766-5923 cortni jones, Back-of-Book Sales Rep. Phone: 920-568-3795 • Fax: 866-596-0280 cortni.jones@cygnusb2b.com Cygnus Business Media Toll Free: 800-547-7377 3 Huntington Quadrangle, Suite 301N, Melville, NY 11747 Cygnus Business Media is a leading, diversified business-to-business media company with a portfolio of over 200 media products reaching five million professionals annually within 15 major markets. Its four distinct divisions – Cygnus Publishing, Cygnus Expositions, Cygnus Interactive, and Cygnus www.cygnusb2b.com Custom Marketing – provide comprehensive, integrated advertising and marketing programs for Cygnus’ valued customers and clients. The company’s leading business publications, trade shows, conferences, websites, online products, and custom marketing capabilities enhance brand identity, generate sales leads, and build product awareness, as they strengthen customer/client relationships.