TELCO VS. STARTUPS – PERFECT FIT OR A BAD

TELCO VS. STARTUPS – PERFECT FIT
OR A BAD CLASH?
Deep insights of the telco industry.
Identifying the elephant in the room.
Kraków, 2013/12/04
Identifying the elephant in the room.
– Wewnętrzne T-Mobile –
12/5/2013
2
The elephant?
– Wewnętrzne T-Mobile –
12/5/2013
3
This dinosaur has still sharp teeth
He knows how to
Customers
Billing
Hardware selling
Brand
Communication
Sell voice, text,
internet access
Customer care
2 years contract
– Wewnętrzne T-Mobile –
12/5/2013
4
What do we need?
Main needs
 Telekom as a seller - Revenue Driving by eriching core offer with add-on
 For B2C segment
 For B2B segment
 SMB (Small Medium Businesses)
 Enterprises
 Telekom as a buyer - Savings / Improvements
 Customer Care
 Technology
 Other
 PR needs
 Service ready to be used, tested on other clients
– Wewnętrzne T-Mobile –
12/5/2013
5
Potential areas of interest
New Hardware (Smart TV,
Smart Car, Wearables,
Connected Home etc.)
Music, Video,
Games
„Standard” Hardware (tablets,
smarthones, laptops)
Content
Internet access
LTE, Fixed lines
ICT
SMB
Enterprises
Cloud access,
IP services,
IVR
Differentiation
Voice, texting
Churn reduction
Customers
Mobile
advertising
Renewal,
acquiring
E-Commerce,
Financial
Services,
Transportation,
Energy, E-Health,
Security
– Wewnętrzne T-Mobile –
12/5/2013
6
How can we promote you?
Direct
communication,
BTL (leaflets
etc.)
Preload on the
handsets
ATL (TV, Radio
etc.)
Bundling with
tarrif
Promoting to
other NatCos
– Wewnętrzne T-Mobile –
Promoting to TVenture
12/5/2013
7
Summing up
• Find a human need and fullfill it in a better way.
• Find a telco need and convince us you have the
answer.
– Wewnętrzne T-Mobile –
12/5/2013
8
Back-up
Supermemo case
10
MyBox case
Audioteka case
THANK YOU!
jakub.weber@t-mobile.pl