Page 1 of 39 - Runcit Media

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Runcit Malaysia Magazine Issue 12
Tinjauan Runcit
Welcome to our Halal Issue
You might be surprised to know that the halal industry is worth billions of Ringgit in
Malaysia alone. It impacts consumers, retailers and manufacturers. As such, we felt it
was time we explored halal in more depth. Read our cover story and be inspired to
discover ways to profit in ‘Era Halal.’
Runcit Media Sdn Bhd’s (RMSB) Field Supervisors are constantly telling us that readers
want to see more articles on financial management. To fulfill this popular request, we
teamed up with RHB Bank to bring you a Wang Runcit article on loan financing for
retailers like you.
Being informed about product categories is very important. Be sure not to miss our category profiles on
Bottled Water and Hot Cereals. It is an opportunity for you to get to know the market leading brands like
SPRITZER and QUAKER OATMEAL.
We also present CINTAN, a treasured household brand in the instant noodles category. CINTAN has been in
the market for 40 years now. Read our article about the brand. You might even get to know Malaysia’s
celebrity Chef Wan better, too. RUNCIT MALAYSIA was fortunate to be able to interview him when he went
down to the trade, to introduce the two new CINTAN variants he created.
Happy Reading!
WILLIAM KHOO
Executive Director
Infovantage Sdn Bhd
william.khoo@runcit.com.my
Page 2 of 39
Runcit Malaysia Magazine Issue 12
Rencana Runcit
THE HALAL ERA
From a symbol that assures religious compliance, the
Halal logo is fast gaining recognition also as a mark of
safety and quality.
Halal industries are big business. In 2007, the global halal
market was estimated to be worth USD580 billion (RM2.13
trillion) a year and growing at about 10% annually. In Malaysia,
halal food production alone is worth in excess of RM10 billlion.
The figure is even larger if we included other non-food
segments as well, including personal care products, oral care
products, cosmetics, nutritional supplements, medicines,
finance and so forth.
This growth is mainly driven by Muslim consumers who insist
on halal products. However, non-Muslim consumers are also
now beginning to look for halal products, perceiving them to be
cleaner, healthier and better quality.
Much in demand, halal has now become a new global force that is sweeping markets and even changing
how businesses are conducted. As a retailer, you would do well to better understand halal so that you
will be able to better cater to your shoppers and take advantage of its business potential.
Interesting Global Facts about Islam
•
Today there are 1.84 billion Muslims worldwide, making it the second largest religion in the world after
Christianity.
•
Indonesia is the most populous Muslim nation in the world (more than 180 million).
•
The Sultan Salahuddin Abdul Aziz Mosque in Shah Alam is the largest mosque in Malaysia, and one of
the largest in South East Asia.
•
Built in 1728, the Kampung Hulu Mosque in Malacca is the oldest mosque in Malaysia. Built during the
Dutch occupation, it’s unique architectural style is not traceable to any other in the country.
•
Muslims have built beautiful cities equipped with sophisticated drainage systems, well planned roads,
schools, and libraries. Way before such things existed in Europe.
•
The Taj Mahal which is the most famous example of Islamic architecture was built by Emperor Shah
Jahan for his beloved wife. It took 22 years and 22,000 workers to complete.
Malaysia on the World Stage
•
As Chairman for the Organisation of Islamic Conference (OIC),
Malaysia is championing halal certification globally. Halal
certification by JAKIM (Department of Islamic Development
Malaysia) is highly recognised and sought-after and this naturally
enhances the market potential for halal products from Malaysia.
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Halal Basics
Halal
Means ‘permitted and lawful’ in Islam. Halal also implies that a product is ‘thoyyiban’, meaning wholesome,
safe, nutritious, beneficial and good quality. The opposite of halal is haram.
Mashbooh
The term given by Muslims to doubtful products. As something deemed “mashbooh” is not clearly halal or
haram, Muslim consumers are liely to choose a halal-certified alternative.
Haram
Refers to that which is forbidden in Islam. Examples that are clearly stated as haram in Islam include:
• Pork and any pig-based product (eg pork gelatine)
• Animals which are not slaughtered according to the tenets of Islam.
• Meat and meat products from all carnivorous animals, except most fish and sea animals
• All intoxicants (especially alcohol)
Halal Check
Here’s how you and your consumers can check whether a product or
service is halal:
1. Look for the halal logo on the product packaging or on display in
the premises (eg eateries)
2. Check on JAKIM’s website: www.halaljakim.gov.my
3. Send an SMS to JAKIM:
Step 1: Type HALAL
Step 2: Type barcode number of the product
Step 3: Send to 32728 (DAPAT)
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Haji Sumali bin Amat
Deputy Director-General (Management)
Department of Islamic Development Malaysia
www.halaljakim.gov.my
HALAL, THE TRUSTMARK
For Muslim consumers, it is important to know whether a
product is halal before it is consumed or used. Therefore,
the presence of a halal logo on the product serves as a
useful symbol of assurance.
It is so crucial to maintain the credibility and
trustworthiness of the halal logo that the task of
certifying locally-made products as halal is
undertaken by the Government of Malaysia. This is
done through JAKIM, the Department of Islamic
Development Malaysia in the Prime Minister’s
Department. All companies operating in Malaysia who
wish to obtain halal certification must submit their
applications to JAKIM.
JAKIM upholds the Malaysian Halal Standard which is
based upon Syari’ah law while also incorporating the
General Principles of Food Hygiene (MS1514:2001) as
well as the food safety criteria of Hazard Analysis &
Critical Control Point (HACCP) MS1480:1999.
According
to
its
Deputy
Director-General
(Management) Hj Sumali bin Amat, JAKIM not only
certifies products but also ensures continuous compliance by regularly inspecting the manufacturers’
production facilities. “Manufacturers must not only ensure the absence of non-halal ingredients in the
production process, they are also required to maintain the highest standards of hygiene and safety. Even
dirty premises willl result in withdrawal of their halal status,” he says.
Sumali adds that JAKIM also actively obtains feedback from the public and NGOs, and tracks malpractices.
“It is an offence to put JAKIM’s halal logo on any product or business premise (eg eatery) that is not
certified,” Sumali says. Under the Trade Description Act 1972, penalties are RM100,000 or 3 months
imprisonment for individuals or RM250,000 for companies.
The growth of halal industries has created some challenges for JAKIM. The first is delay in approvals. “In the
interest of speeding up the approval process, we urge companies to submit their applications at our
counter in JAKIM. Our staff will be on hand to review the application and immediately advise applicants
should their documentation be inadequate,” Sumali remarks.
The other challenge is halal certification of non-food products, such as toothpastes, soap, shampoo and so
on. “JAKIM is currently in the final stages of formulating halal standards for cosmetics and toiletries. The
standard will be evaluated by Department of Standard and SIRIM for approval,” Sumali declares.
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Mariam Abdul Latif
Vice-President, Halal Integrity
Halal Industry Development Corporation Sdn Bhd
www.hdcglobal.com
BUILDING A POWERFUL BRAND
Halal Industry Development Corporation Sdn Bhd (HDC) was formed on September 18, 2006 to coordinate
and integrate the development of the Malaysian halal industry as well as enhancing awareness of Malaysia
as a global halal reference and business centre. HDC has also been given the task of turning the
Government’s halal logo into an internationally recognised symbol.
“We emphasise three main areas,” says HDC Vice-President of Halal Integrity Mariam Abdul Latif. “The
first is industry development for which we promote investment, R&D, technology acquisition, halal
(industrial) park management, SME development. The second area is halal integrity where we provide
training management, consultancy, international certification & audit, and halal R&D services. Branding and
promotion, the third area, involves event management, corporate communications and marketing activities,”
she explains.
She stresses that HDC strives to complement JAKIM. “We integrate science and standards into the
validation and certification of halal products. This is especially important as products become more complex
in terms of the ingredients used. We need strong scientific capabilities to determine the exact type and
nature of ingredients before we can be sure a product is truly halal,” Mariam says.
Contact HDC at Tel: (03) 7965 5555 to find out about its Halal Awareness, Halal Industry and Halal
Professional training programmes.
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Owen Ow
Managing Director & Chief
Executive Officer
Yeo Hiap Seng (M) Berhad
www.yeos.com.my
HALAL COMPANY CULTURE
As a leading manufacturer of noodles, canned
foods, sauces as well as beverages, Yeo’s
regards halal certification as a crucial feature of
its business. “By offering halal products, we are
able to cater to consumers of all races and
religious faiths,” says Owen Ow, Managing
Director & Chief Executive Officer of Yeo
Hiap Seng (M) Berhad.
“A fully halal-compliant company, we uphold the
most stringent standards throughout the entire
supply chain,” he adds. “We comply with
JAKIM’s requirements of not producing any nonhalal products on our premises and adopting
strict
hygiene
practices.
However,
our
commitment does not stop there.
“We ensure that our halal standing is never
compromised. As such, we have on several
occasions turned away container-loads of meat
and other raw ingredients simply because the
consignments were not accompanied by halal
certification. It is unacceptable to tell us that the
halal certificates will be sent at a later date. As
long as there is even an element of doubt, we
will not even place those supplies in our
warehouse.
Demonstrating such firm commitment, it’s no
surprise that Yeo’s extends its immaculate halal standards even to its company culture. Employees are
prohibited from bringing food containing pork onto the premises. At the corporate level, Yeo’s will not even
entertain the thought of setting up a company to produce non-halal foods or beverages.
Ow explains: “Our reputation as a halal manufacturer is a valuable asset to us and should be protected
always. For Muslims, halal is a way of life which advocates the enjoyment of that which is clean, wholesome
and in accordance with their faith. For us, halal is the guide for our conduct as a caring and responsible
supplier of foods and beverages.”
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Nordina Baharum
Senior Product Manager
Cotra Enterprises Sdn Bhd
www.mmsb.com.my
HALAL FOR HEALTH
Young and old, consumers are taking VITAGEN
cultured milk as well as MARIGOLD liquid milk
and fruit juices for good reason – nutrition for
good health. VITAGEN, with millions of good
bacteria in every bottle, is scientifically proven to
help maintain a healthy digestive system. Milk itself is a highly nutritious food and an excellent source of
calcium while fruit juices supply vitamins and minerals.
Nordina Baharum, Senior Product Manager of Cotra Enterprises Sdn Bhd, says “Our products are
manufactured in a 100% halal facility where about 90% of the production staff are Muslim. Certified by
JAKIM as being halal, the products can be consumed with confidence, thus enabling all consumers in
Malaysia to receive the full health benefits.”
Nordina points out that having the halal logo on the products not
only affirms that they are free of non-halal ingredients. “The halal
logo also communicates our hygienic production and high
quality standards. Halal certification underscores the fact that we
are ISO and HACCP certified.”
Stresses that Cotra is fully commited to halal, she says: “Only
products that are certified halal will be commercially launched.”
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Dr Chuah Chaw Teo
Executive Director
Spritzer Berhad
www.spritzer.com.my
NATURALLY HALAL
What can be a more healthy way of living than to drink
water which comes directly from its natural source? In fact,
that’s exactly what Spritzer Berhad has been offering –
water originating from 400 feet underground and bottled
using robotics to ensure no human contact.
According to the company’s Executive Director Dr Chuah Chaw Teo, the SPRITZER Mineral Water brand
was built on an uncompromising commitment to cleanliness and safety. He says: “Our mineral water comes
from beneath a 290-acre site in Taiping, Perak. The natural tropical forest
surrounding out plant is preserved as a way to protect our water source from
pollution. Pumped out of the ground, SPRITZER Mineral Water is then
hygienically filtered and bottled to international standards. The company’s water
manufacturing factory is the largest in Malaysia and has QUASI (Quality
Assurance International, LLC, USA), ISO 9001:2000 and HACCP certification.”
In 2004, SPRITZER Mineral Water was certified halal. “We decided to seek halal
certification as a clear and simple way to tell consumers that our products
can be trusted wholeheartedly.”
Alvin Gun
National Sales Manager
Stanson Marketing Sdn Bhd
www.silverbird.com.my
HALAL BREAD
Stanson Marketing Sdn Bhd is perhaps better
known for its High5 bread and buns, as well as
Silver Bird cakes. Perhaps more than other
manufacturers, Stanson Marketing understands
the impact of halal certification on business.
Part of its current growth and success stems from
being totally committed to halal. According to
National Sales Manager Alvin Gun, the company’s
products are manufactured to halal standards set by JAKIM. “We have internal and external halal
committees to ensure full and continuous compliance in every aspect. By anchoring our production practices
on halal concepts, Stanson has been able to achieve high standards in cleanliness, quality and freshness of
our products,” he says. “For example, all our breads that are to be sold will be delivered as early as 4 am.”
The effort to uphold halal certification has also led the company to become one of very few food
manufacturing companies in Malaysia to earn ISO 22000, one of the most stringent quality accreditations.
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Othman Md Yusoff
Regulatory Manager & Chairman, Nestle
Halal Committee
Nestle Manufacturing (Malaysia) Sdn Bhd
www.nestle.com.my
HALAL BUSINESS PHILOSOPHY
According to Nestle Regulatory Manager
Othman Md Yusoff who is also Chairman of
the company’s Halal Committee, halal should
be institutionalised and govern even the way
companies do business. For instance, if a
buyer wants 500g of fish, but the seller cheats
by giving him only 450g of fish, the seller is not
doing business the halal way
As far as Nestle is concerned, halal business
principles have to be observed throughout the
supply chain and beyond. It is this philosophy
that had led Nestle to consciously adopt even
more stringent halal standards for itself, ahead
of many other companies.
In 1997, Nestle became one of the first to set
up its own internal halal guideline which,
among other points, stipulates that all
manufacturing functions and imports must be
halal. “The move resulted from our concern to
conduct ourselves in a socially-responsible
manner,” says. “We operate in Malaysia where
the majority of consumers are Muslims. It is of
utmost importance that our products are indeed
certified halal.”
Besides formulating its internal halal guideline,
Nestle also formed an internal halal
committee which comprises Muslim staff from
different departments, including regulatory,
legal, business, global affairs and so forth. Through this committee, the company is able to ensure that all
halal matters receive due attention.
“Halal certification by JAKIM for products of companies that do business in a halal way will add greater
credibility to Malaysia as a global halal hub. We will be seen to be adding value to the global industry,” he
concludes.
Page 10 of 39
Cik Halida Ibrahim
Halal & Food Regulatory Compliance Executive
Mamee-Double Decker (M) Berhad
www.mamee.com
EXTRA MILE
Mamee-Double Decker is renowned for its MAMEE MONSTER
and MR POTATO snacks. Underlying its success is the
company’s commitment to produce halal-only goodies. Effort is
also made to ensure that the entire supply chain, from factory
to shops, is halal. According to Halal & Food Regulatory
Compliance Executive Halida Ibrahim, Mamee-Double
Decker currently has an internal halal committee comprising
staff who audit the company’s suppliers to ensure compliance
with JAKIM’s halal requirements at all times. She says: “This
and other halal-related functions will be transfered to a fullfledged Halal Department that we will be establishing soon.
We are going the extra mile to demonstrate our total
commitment to halal.”
HALAL IS WHOLESOME
Malaysians can thank Fonterra’s dedication to quality products and
high service levels. As one of the world’s largest dairy exporter, the
Fonterra’s brands are extensive, covering a diverse range of products,
including FERNLEAF full cream milk powder, ANLENE high-calcium
milk for adults and yoghurt, as well as CHESDALE cheese. According
to Fonterra’s Regulatory Affairs Manager Hasreena Hashim, the
concept of thoyibban (wholesome) plays a major part in the
company’s success. Fonterra takes milk, a wholesome food, and
matches it with its leading innovations to deliver the best of dairy to
meet the nutritional needs of consumers of all generations. Since 1999,
Fonterra has made its products 100 percent halal. More than 70% of
the consumers it serves are Muslims.
Hasreena Hashim
Regulatory Affairs Manager
Fonterra Brands (Malaysia) Sdn Bhd
www.fonterra.com
P Kamalanathan
Communications Manager (Pengurus Perhubungan Awam)
Serba Wangi Sdn Bhd
www.malaysiarice.com
TRUST IN HALAL
As rice is a staple food, it is no surprise that Serba Wangi Sdn Bhd, the nation’s
leading rice wholesaler, believes that going 100 percent halal is the way to
success. As the company’s Comunications Manager P Kamalanathan states,
“Halal certification builds a sense of trust and acceptance among our
consumers. It has contributed to the success of our brands, notably JATI, the
market leader.” Accordingly, Serba Wangi is clearly committed to becoming a
halal company because it respects the values and beliefs of its consumers.
“This is the foundation of building a trusted brand,” Kamalanathan says. The
task of ensuring full compliance with JAKIM’s requirements has been given to
the company’s Quality Department. The company has earned ISO 9001:2000
accreditation, a reflection of the company’s commitment to quality.
Page 11 of 39
Roselawati
Food Technologist & Halal Technical Advisory
BOH Plantations Sdn Bhd
www.boh.com.my
HALAL FOR HYGIENE & SAFETY
When consumers purchase BOH products, they know they
have made the right choice. All BOH teas are hygienic and
safe as they are certified halal. BOH is also the first tea
company in the world to be certified with the ISO 22000, a
global food safety certification. In order to maintain its halal
certification, BOH Plantations Sdn Bhd has a dedicated
JAKIM liaison officer who keeps abreast of halal issues
and ensures that the halal requirements are constantly
reviewed and complied with internally. As BOH Food
Technologist and Halal Technical Advisor Roselawati
says, “There is increasing awareness of halal food as can
be seen from the World Halal Forum and Malaysia
International Halal Showcase. Halal certification
increases consumer acceptance of BOH tea.”
Zulkhairi Zabiri
Head - Asset Based Finance Group
RHB Islamic Bank
www.rhbislamicbank.com.my
HALAL BANKING
An Islamic bank is not allowed to deal with interest or to engage
in any business or trade prohibited by Islam. However, as
Zulkhairi Zabiri, Head – Asset Based Finance Group explains,
“Islamic banking products and services are not only meant
for Muslims but also people from all walks of life. There are
suitable products for individuals as well as business entities,
including small retail outlets.” A multitude of services is provided
to any customer who walks through the doors of an RHB Islamic
Bank
including
savings
facilities,
financing
facilities,
letters/guarantee, money market, foreign exchange and
remittance services, residential mortgage-backed securities, and
lastly, investment and equity linked product based on
‘musyarakah’, ‘mudarabah,’ and ‘ijarah’ principles.
Page 12 of 39
Runcit Malaysia Magazine Issue 12
Selidik Runcit
HALAL & YOU
Curious to find out retailers’ understanding & perceptions of halal, Runcit Media Sdn Bhd surveyed 752
respondents from February 20 to March 7, 2008. Based on the results, there is a high rate of awareness
about halal.
KESIMPULAN
Consumers of all religious faiths are now more aware of halal. While Muslims primarily insist on halalcertified products and services in keeping with their faith, the halal logo is also fast gaining recognition as a
mark of safety and quality. As a retailer, you can take advantage of the growing market for halal fast-moving
consumer goods. Here are a few tips:
•
•
•
Prefer to sell products that are certified halal.
Do not merchandise non-halal foods together with halal foods.
If you must sell non-halal fresh meat and poultry, do so in its own separate section.
Stephen Tan & Choy Su Ling – Runcit Malaysia
Page 13 of 39
Runcit Malaysia Magazine Issue 12
Kategori Runcit
Bottled Water
A refreshing and natural thirst quencher.
Water has always been sacred to human society as a life
giving force. In the old days, people would draw their water
from natural sources like wells, rivers, springs and lakes.
With the introduction of modern plumbing, water became
easily available from taps. These days, bottled drinking
water that comes in plastic bottles has become popular
among consumers because it is convenient to consume.
Category Structure
According to The Nielsen Company, this category can be
divided into two main segments. Below are several
examples:
Mineral Water
Drinking Water
Do you know the difference?
The coloured cap represents Mineral Water
The coloured cap represents Bottled Water
Page 14 of 39
Drink for health
We have all heard it before, drink more water. For good reason too. Water is necessary for your body
because:
•
Helps you body remove waste through urine and faeces.
•
Enables your body to digest food and absorb water-soluble vitamins ( vitamins B & C) and other
nutrients.
•
Hydrates your body. 70% of your body’s total weight comes from water. In fact all your body’s cells and
tissues are made of water. So you need to keep drinking water to maintain a healthy water balance.
The traditional trade is almost equally important as the modern trade in the distribution of
bottled water.
Source: The Nielsen Company
Article in collaboration with
Page 15 of 39
Runcit Malaysia Magazine Issue 12
Kategori Runcit
Mineral Water
Filtered by nature.
More consumers are turning to mineral water because the plumbing in many urban areas have become old
and rusted. As such, tap water needs to be purified. However health conscious consumers prefer to buy
fresh water that comes directly from a natural source. Mineral water comes from the ground and has been
filtered by nature. This water is rich in minerals that are both required by, and beneficial to the body.
How to obtain mineral water?
Mineral water is pumped out from the ground using an
aquifer. The water has been filtered through many deep
layers off gravel, soil and rock. This makes it free from
contaminants, micro-organisms and harmful germs.
What is inside mineral water ?
It contains different types of dissolved minerals that
comes from the soil. Different grades of mineral water
contains different levels of trace minerals.
Why drink it?
Mineral water is naturally rich in orthosilicic acid (OSA)
which is the best source of dietary silicon that the body
needs.
Benefits of OSA:
• Keeps skin looking young, smooth and supple.
• The high silicon content gives you thick and
lustrous hair.
• Promotes bone development and may help prevent
osteoporosis.
• Helps to lower levels of toxins in the body.
Article in collaboration with
Page 16 of 39
Runcit Malaysia Magazine Issue 12
ADVERTORIAL
Malaysia’s Leader In
Mineral Water
The SPRITZER Group is today the most integrated and largest
bottled mineral water producer in Malaysia. It is also a major
exporter to other countries. SPRITZER’s natural mineral water is
produced and bottled out of a vast 290 acre site surrounded by
lush greenery, away from pollution. It is the biggest water
manufacturing factory in the country.
State-of-the-art Production & Bottling Process
From source to bottle, the whole process is untouched by hand.
Brand Achievements
SPRITZER’S superior quality has garnered many awards
and certifications through the years. It is today the only
natural mineral water that is recognised by the US FDA
(Food & Drug Administration).
•
•
•
•
•
•
Frost & Sullivan Industrial Technology Award 2007
U.S. FDA Certificate of Registration
Reader’s Digest Trusted Brand Platinum Award for 9
consecutive years.
Certified to ISO 9001:2000 (SIRIM)
HACCP System 2007
th
The 6 Asia Pacific International Entrepreneur
Excellence Award 2007
Why every drop of SPRITZER counts
In a recent study conducted by the University of London, SPRITZER was found to be naturally rich in OSA.
Realising the tremendous potential of OSA-rich natural mineral water, SPRITZER has obtained the
consulting services of the United Kingdom’s leading figure in OSA research. SPRITZER is also collaborating
with consultants to conduct further research on the health benefits of its unique mineral water.
Page 17 of 39
Brand Owners
Stephen Tan & Jothi Jeyasingam – Runcit Malaysia
Page 18 of 39
Runcit Malaysia Magazine Issue 12
Jenama Runcit
MILO WAFER
NESTLE is introducing MILO WAFER, a ‘new’ delicious snack that gives children an energy boost.
Active kids need energy boosting snacks. The all ‘new’ MILO WAFER bar from NESTLE contains all the
goodness of MILO in a wafer for the active children of today.
Packed with nutrients
MILO WAFER contains Actigen-E and a combination of 8 vitamins and 4 minerals that facilitates the
production of energy from carbohydrates, proteins and fats contained in your food.
Energy in every bite
One bar of MILO WAFER gives 72kcal of energy which is 3.6% of the recommended daily intake.
In conjunction with the launch of MILO WAFER, NESTLE Malaysia is introducing the GDA (Guideline Daily
Amount) concept, where the energy amount of the product is printed on the pack.
Get a Milo Wafer bar today and bite into this great tasting energy bar!
For more information please contact Nestle’s Toll Free Line at: 1 800 88 3433
Jothi Jeyasingam – Runcit Malaysia
Page 19 of 39
Runcit Malaysia Magazine Issue 12
Kategori Runcit
Hot Cereals
Filling, nourishing and good for your health.
Malaysian families are now becoming more health conscious,
and are making food choices based on the nutrient value of
the food. They favour foods that can improve their health.
These factors have spurred the growth of the health cereals
category, mainly constituted by oats. According to The
Nielsen Company (TNC), the sales of hot cereals in
Peninsular Malaysia has grown by 26% in the last 12 months.
Oats in itself has become so widely accepted, that people are
not only taking it for breakfast. Baking and even cooking are
some of the others ways in which oats is being consumed.
One third of all hot cereals in Malaysia are sold through the traditional trade.
Article in collaboration with
Page 20 of 39
Oats for a Healthy Heart
More Malaysians are eating oats these days.
Data from the Ministry of Health shows that heart disease is
the no.1 killer in Malaysia. The risk of heart disease is closely
linked to your cholesterol level. Cholesterol is a fatty substance
that is produced in the liver. It also comes from the food you
consume. While essential for the human body, cholesterol can
be “good” or “bad” for your heart. Excessive levels of “bad”
cholesterol can clog your arteries and lead to heart disease.
Fortunately you can reduce your cholesterol level by eating
oats on a regular basis.
Oats & Cholesterol
1. Oats lowers the “bad” cholesterol without lowering the
“good” cholesterol.
2. Oats is the first cereal to receive approval from USFDA
(United States Food and Drug Administration) on heart
health claim: “Soluble fiber from oatmeal, as part of a low
saturated fat, low cholesterol diet, may reduce the risk of
heart disease.”
How does Oatmeal reduce Cholesterol?
1. Oats contain soluble fiber (also called Beta Glucan).
Experts have proven that soluble fiber in oats lower “bad”
cholesterol.
2. The soluble fiber in oats acts like tiny sponges that soak
up cholesterol & carry it out of the body.
How Much Oatmeal Do you Need?
2 bowls of oats everyday, provides 3g of Beta Glucan to help reduce cholesterol.
Make oatmeal part of your low fat, low cholesterol diet and
healthy lifestyle to reduce the risk of heart disease.
Other Reasons To Take Oats Everyday
• High in complex carbohydrates and proteins, a nutritious breakfast food that keeps you physically and
mentally alert.
• Provides longer lasting energy than wheat or rice with no added sugar, salt or preservatives.
• High in dietary fiber that improves digestion and reduces constipation.
• Contains essential vitamins and minerals such as calcium and iron.
Article in collaboration with
Page 21 of 39
The World’s No:1 Oats Brand
Quaker Oats is the No:1 hot cereals brand in Malaysia and the world. It is
committed to caring for consumers’ health, and is synonymous with heart
health.
Quaker is collaborating with the Yayasan Jantung Malaysia to promote a
heart healthy lifestyle through newspaper articles and the publication of
educational booklets.
The Quaker Smart Heart Challenge
Participants eat a bowl of Quaker Oats and other Quaker products for 30 days to
lower their cholesterol levels. This challenge has been conducted with staff from
Astro, Citibank and the National Sports Council with excellent results!
Spurred by the tremendous response and eager
to encourage more Malaysians to care for their hearts, Quaker is now
opening the challenge to the general public in every major city in the
country. So far cities like Malacca and Johor Baru have taken part in
the challenge. Be sure to take part when the Quaker Smart Heart
Challenge comes to your city!
Well-known singer Amy Mastura
“Love your heart. Eat Quaker Oats.”
Your Choice
As a retailer you will naturally want to stock-up on products that
have a fast off-take. Below are several reasons why you should
sell Quaker Oatmeal in your store:
• It is the No:1 oat brand in the market.
• Quaker Oats is widely accepted by consumers.
• It is well distributed across all retail channels.
With the rate this brand is growing, we strongly urge you to
take up the challenge of selling oats!
Jothi Jeyasingam – Runcit Malaysia
Page 22 of 39
Brand Owners
Stephen Tan & Jothi Jeyasingam – Runcit Malaysia
Page 23 of 39
Runcit Malaysia Magazine Issue 12
Jenama Runcit
A New Refreshed CINTAN
The CINTAN brand has been in the market for almost 40 years now, and is well
loved by Malaysian consumers for its trademark soft and springy noodles.
Recently YEO’s has refreshed CINTAN to further strengthen the brand and
drive consumption to all the different target segments. For the traditional trade,
CINTAN is the brand to support as you stand to profit with us too.
How it started
CINTAN was the first branded instant noodles to be introduced in Malaysia by
Bestcan Food Technological Industry Sdn Bhd way back in 1969. It quickly gained
acceptance and throughout the 1970’s was the favoured choice of Malaysians. In
1982, Bestcan was acquired by Yeo Hiap Seng Malaysia. With the acquisition, sales
of CINTAN noodles soared to greater heights.
New Look
Recently CINTAN has revamped its packaging to a new attractive look! Over the years CINTAN has
progressively been adopting a more contemporary and unique look to its packaging. The easily recognisable
logo and packaging has make it easier for consumers who love this brand to easily spot a packet of CINTAN
noodles.
Improved Recipes
In commemorating this new look,CINTAN has innovated its recipes
and now offers almost every flavour that Malaysian consumers could
want. There are all the classic flavours and also flavours drawn from
our neighbouring countries that are a huge hit with consumers.
CINTAN has also teamed up with Malaysia’s own celebrity chef to
create two distinctive flavours that will appeal to the Malay market.
Come and try CINTAN SELERA CHEF KARI LAKSA PERRGHH! and
MI SUP GEMPAK. Its the taste that you will definitely want to share
with your consumers.
More Convenient
Consumers these days, especially the younger generation and
busy working professionals are always on the go. In answer to
this, CINTAN created Cup-A-Mi and “Grab Mi” Cup Noodles that
can be consumed anywhere, anytime.
Page 24 of 39
Runcit Malaysia Magazine Issue 12
Jenama Runcit
A Celebrity In My Shop?
Malaysia’s celebrity chef shares with the trade the efforts of his collaboration with Cintan.
Chef Wan is so passionate about Cintan Selera Chef that he decided to drop in on the trade to promote the
product. Here are glimpses of Malaysia’s celebrity chef charming the owner of Pasaraya Megaherbs in
Petaling Jaya recently.
“ A lot of effort went into
creating these two
very distinctive Malaysian
flavours. Both by me
and the Yeo’s product development
team. The result of all that hard work is
noodles that is tastier and springier right
down to the last bite.”
Would you like to try some? Mmm.....this
taste so good.
Posing with his proud creation.
Celebrity Chef, Chef Wan
Page 25 of 39
Runcit Malaysia Magazine Issue 12
Teknologi Runcit
Bar Code Technology in Retailing
Retailers the world over have adopted this
technology, even small format stores. It’s about
time you did too.
There are enormous benefits to be gained from
installing a bar code data collection system in your
retail shop. It will serve as an additional tool to
further improve your business efficiency, and the
investment cost is affordable.
Seven reasons why the traditional trade should
start implementing the use of bar codes:
1. Fast and reliable data collection. A bar code
scanner can record data faster than a skilled
typist.
2. Minimizes rate of error. For instance it helps to
avoid price inaccuracies.
3. Simplifies and speeds up operations such as
price changes.
4. Possible savings through reduction of labour for price-marking and price changes.
5. The store is able to have efficient stock control. Enabling the retailer to avoid out-of-stock and over stock
situations.
6. It will help speed up the annual stock-take exercise and any major discrepancies can be attended to
immediately.
7. Greater availability of management information particularly in terms of inventory levels.
Important
The price tagging process is still required by law. However shops that want to enjoy exemption from having
to price tag their goods can make an application with the Ministry of Domestic Trade and Consumer Affairs.
Article in collaboration with
For more information please contact GS1 Malaysia at Tel: (03) 6276 1211
Jothi Jeyasingam – Runcit Malaysia
Page 26 of 39
Runcit Malaysia Magazine Issue 12
Wang Runcit
FINANCING YOUR BUSINESS
“My cash flow is
slow. I need
cash!”
“I need to buy
more stocks. I
need cash!”
“I want to expand
my business. I
need cash!”
Don’t turn to Ah Long.
The Bank can help.
Running your own business can be rewarding but on the downside, it’s challenging to ensure that you
always have enough cash to pay for stocks, cover low sales periods, upgrade your operations or expand
your business.
These challenges can be overcome by taking a business loan. But many retailers do not approach the banks
for a number of reasons. It’s time the situation changed.
Afraid of Banks?
Below are some common reasons why small business owners do not approach banks for loan financing.
•
Not familiar with bank’s requirements
•
Lengthy processing time
•
Insufficient collateral
•
Banks asks for too much financial information
•
Poor book-keeping making it hard to reflect true business performance
•
Unpleasant experience in the past with banks
•
No business plans
Page 27 of 39
New deal with the Bank
Banks offer many types of loan facilities. Most people are familiar with credit cards and personal loans.
These are designed for personal use.
Then, there are loans made out to businesses. The loan amounts can extend from tens of thousand Ringgit
to the billions, depending on the borrower’s needs. It is a vast range but many banks traditionally did not
differentiate between small and big borrowers.
So, whether you needed to borrow RM100,000 or RM1,000,000, the banks would apply the same minimum
requirements (in terms of credit track record, documents, collateral, business plans, etc) on your loan
application. Compliance would have been particularly hard for most small businesses, including retailers,
who obviously do not have the same standard of business administration as a conglomerate.
Fortunately, there is now a shift in attitude. In response to the Government’s efforts to promote the
development of small businesses, certain banks have decided to develop specialised loan products just for
businessmen, like you. In RHB’s case, the bank has even introduced a collateral-free business loan which
will be very helpful to many retailers, whether they run sole proprietorships or Sdn Bhd companies.
Government wants to help SMEs
Bank Negara Malaysia wants all banks to be more supportive of Small and Medium-scale Enterprises
(SMEs), like your business. SMEs contribute 32 per cent of the country’s annual internally-generated
income (Gross Domestic Product). As such, SMEs are recognised as an important force that can further
generate business activity, create jobs and further strengthen Malaysia’s economy.
Your responsibility
As with any loan, you must first understand what it entails and your commitments thoroughly. In order to truly
benefit from the loan, you must manage your business well and make your repayments in a timely and
disciplined way. This will prevent you from incurring penalties or defaulting.
Glossary of Terms
•
Overdraft. An authorized withdrawal exceeding the available balance in your account.
•
Term loan. A loan with a specific repayment schedule and a floating interest rate. Term loans mature
between one to ten years
•
Base lending rate (BLR). A minimum interest rate calculated by banking institutions based on a formula
which takes into account the institutions' cost of funds and other administrative costs.
•
Flat rate. Interest that is charged as a fixed percentage of the loan amount throughout the period of the
loan
•
Floating rate. Interest charged fluctuates due to the rise and fall of a certain indicator such as the BLR
Stephen Tan & Choy Su Ling – Runcit Malaysia
Page 28 of 39
Runcit Malaysia Magazine Issue 12
ADVERTORIAL
SME business loan for
retailers!
Good news! You can now apply for a retailerfriendly RHB BizPower term loan without the
usual hassles of dealing with a bank.
Recognising the constraints of small businesses,
RHB has become the first bank in Malaysia to
use a credit scoring system that also takes into
account non-traditional factors (eg your years in
business, store potential, business ideas as well as your personal financial standing) when considering your
loan application. Just contact your nearest RHB branch and ask the bank manager to send a RHB BizPower
representative to visit you at your shop. The representative will be more than happy to listen to you and help
you complete the application to increase your chances of approval.
Winning Features of RHB BizPower Lite
Borrow any amount from RM100,000 to RM500,000
No security needed
Competitive interest rates
Pay back period of up to 7 years
Straightforward and standard loan application process
No Security Needed?
That’s right! You do not have to put up security to receive a RHB BizPowerLite loan. That’s because the
loan is guaranteed by Credit Guarantee Corporation. CGC was established in 1972 as a development
financial institution with Bank Negara Malaysia and all commercial banks as shareholders. Helping to
formulate and manage viable credit guarantee schemes, CGC seeks to assist small and medium-scale
enterprises, particularly those without collateral or with inadequate collateral to obtain credit facilities from
financial institutions.
Loan financing
has never been
this friendly.
Empower your
business today.
Page 29 of 39
Runcit Malaysia Magazine Issue 12
ADVERTORIAL
The Total Cleaning Specialist
Good Quality, Great Value
GOODMAID has been a trusted household cleaning brand in Malaysia for
more than 18 years. Since its inception in 1989, GOODMAID’s range of
cleaning products has expanded so extensively that the company is today
able to meet consumers’ every household cleaning need with the
convenience that suits their hectic lifestyles.
GOODMAID’s range of products is synonymous with quality and offers great value to consumers. The
market ranking of GOODMAID is testimony of consumer acceptance and acknowledgment of the brand. In
2005 and 2006, GOODMAID was among the top 5 brands in terms of value and volume in the floor cleaner,
dishwashing liquid, fabric softener, and toilet bowl cleaner categories, as reported in The Nielsen Company’s
Marketing Information Digest.
Being an ISO 9001 QMS certified company, the quality of GOODMAID’s products is ensured through
stringent Quality Control and continuous improvements in its manufacturing and production processes. In
addition, GOODMAID products undergo constant quality benchmarking vis-a-vis other products in the market
to ensure that its products are always of premium quality. With the help of its cutting edge research and
development facilities, new products are constantly added to its Total Cleaning Specialist range to stay
ahead of the competition.
In terms of pricing, GOODMAID’s strategy is to offer the BEST VALUE for money to consumers. By buying
ingredients in bulk, practising economies of scale and adopting efficient production value, GOODMAID is
able to offer consumers’ competitively priced high quality products.
GOODMAID Chemicals Corporation Sdn Bhd. Suite C-12-12, Plaza Mont Kiara, No.2, Jalan Kiara,
Mont Kiara, 50480 Kuala Lumpur Tel: (03) 6293 9558; Fax: (03) 6203 9557; www.goodmaid.net
Page 30 of 39
Runcit Malaysia Magazine Issue 12
Media Runcit
The InPOP Specialist Speaks to the Trade
Spreading the message of ‘clean store’.
I am Ery Azrul, the person designated by Runcit Media
Sdn Bhd to ensure all our panel members are ‘clean
stores.’
As RMSB’s Field Operation Executive for InPOP (in-store
point of purchase) media, my job is to install RMSB’s
media products within your stores, maintain it in good
condition, and also to ensure that it receives maximum
exposure as intended by our clients the manufacturers.
This last part however remains a constant challenge to me.
There have been instances where I have found
competitors media blocking ours. So I would like to take
this opportunity to explain to all of our panel members why
my colleagues and I are constantly talking to you about the
‘clean store’ concept.
When you have agreed to allocate a certain position within
your store for our media, for which we pay you rental, as an ethical
retailer you have an obligation to honour this commitment.
It would not be fair to our clients who pay a substantial amount of
money to have their brands advertised in your shop if:
•
•
Our media for which we pay you is blocked by a competitor’s
advertisement, as they are not paying a cent for the advertising
space.
Sales people plaster posters wherever they like in your shop.
As this creates a very messy and disorganised store image.
As a savvy retailer, you should understand that your store truly is
the last frontier for manufacturers to convince consumers to buy
their brands. Which is why a lot of manufacturers are vying for
prime advertising space in your shop. While we at RMSB want to
help you by strategically placing media which has the potential to improve your business and your profits.
On the positive side, I am happy to note that it is not often that I encounter problems such as this, and when I
do, most retailers usually do remove the competing media after I have explained to them. This bodes well,
because it is an indication that our panel members are beginning to embrace the ‘clean store’ concept.
What ‘Clean Store’ means
•
No other advertisements can be displayed on RMSB advertising mediums other than advertisements of
the Company’s clients.
•
No other advertising materials (poster, sticker, shelf talker, price tag, etc) are allowed to be displayed on
any part of the Premises.
•
The Outlet shall not do anything to obstruct the view of all RMSB advertising mediums and shall remove
any such obstruction upon the Company’s request.
Jothi Jeyasingam – Runcit Malaysia
Page 31 of 39
Runcit Malaysia Magazine Issue 12
Media Runcit
The Benefits of Surveying Retailers & The Industry
We invite you to share with us your views and perceptions for the benefit of us all.
Research should always be the cornerstone of any undertaking, especially in the retail business. We at
Runcit Media Sdn Bhd (RMSB), are dedicated to collecting valuable data and insights that will serve both
retailers and manufacturers. To do this however, we need the participation and support from both these
sectors.
Manufacturers who do business with the traditional trade, need current and comprehensive information to
make wise decisions, devise effective strategies, and improve their brand performance. This in turn
generates a positive spin-off effect for the retailers who will enjoy better sales. As the only traditional trade
media specialist in the country, RMSB is well poised to obtain such information. There are several ways in
which we do this:
Surveys such as these can help you enhance your business whether you are a retailer or a manufacturer.
There is a gap in the flow of information between the trade and manufacturers. Nobody is asking the
retailers about their opinions, their attitudes towards things, and the challenges that they face. Through
Runcit Malaysia, we undertake meaningful surveys to provide value added information such as these for the
benefit of both manufacturers and retailers.
Thus the least that we expect is that you recognise this
as a valuable service, and support our efforts by
participating and sharing.
RMM3 – Rencana Runcit
Caption: Retailers views on
doing business during the
Chinese New Year period.
RMM4 – Selidik Runcit
Caption: We surveyed retailers on the issue of pilferage.
RMM7 – Selidik Runcit
Caption: We asked retailers on what they thought of the
magazine.
Information is a valuable commodity sought by many. Sadly
there are people who want information but do not wish to
share what they know. We hope you are not of them.
Jothi Jeyasingam – Runcit Malaysia
Page 32 of 39
Runcit Malaysia Magazine Issue 12
Cakap-Cakap Runcit
Getting Inspiration from Sales Promotion Campaigns
Abdul Latif B. Yusoff is a keen observer of the many sales
promotion campaigns run by manufacturers. For it inspires him to
form selling ideas of his own. For instance the introduction of a
toothpaste with miswak (kayu sugi) as an ingredient, inspired him
to introduce miswak sticks to his consumers for their dental
hygiene needs.
“ I got my supply of miswak sticks from a friend in Pakistan. To
encourage my consumers to buy the miswak sticks, I teach them
how to use it and tell them of the advantages of using miswak
sticks. For example miswak sticks are really cheap, it cost only
about RM0.80 to RM1.00, and it can be used for up to a month.”
Name
Shop Name
Town
Field Supervisor
: Abdul Latif B. Yusoff
: Pasar Mini Abdul Latif Yusoff
: Sungai Petani, Kedah
: Rodi
A One-Stop Bill Payment Centre
Paying bills are a chore. Especially when the nearest post office is a
good 15km away. Sensing an opportunity, Ng Siew Moi and Fam Chin
Fook an enterprising pair who run a traditional trade outlet in Sadong
Jaya decided to purchase a computer and set-up an online bill payment
service for their consumers.
Besides being able to pay their utility bills, consumers can also make
their car insurance payment and even make on-line flight reservations!
Both Ng and Fam said the service has received an overwhelming
response from consumers in the neighbourhood who said that it saves
them a lot of time, as they can pay all their bills and do their grocery
shopping at the same time.
Name
Shop Name
Town
Field Supervisor
: Ng Siew Moi and Fam Chin Fook
: Chop Hup Soon
: Jemukan, Sarawak
: Rodi
Page 33 of 39
Coffee Powder Processor Cum Mini-Market Owner
Sometimes in life, one can wear two hats. That is exactly
what Lee Kooy Kiew is doing. He started out with a coffee
powder processing plant, and subsequently decided to go
into the mini-market business to expand his income. Lee
said he decided on opening a mini-market because it would
enable him to promote his coffee powder as well.
Lee said the decision proved to be a
wise choice. “I sell about 4000kg of
coffee powder every week through
my mini-market. Also the income
from the mini-market enables me to
pump extra money into my coffee
powder processing business. It’s a
win-win situation both ways.”
Name: Lee Kooy Kiew
Shop Name: Cheong Seng Mini Market
Town: Papar, Sabah
Field Supervisor: Ng Chin Chai
Embracing Modernity to Grow
A far sighted retailer, Kassim Bin Kadir started his retail business in 1978. Though he operated out of a small
plank shop, Kassim aimed to grow his business and learned all he could about modern retail techniques. His
efforts have paid off well.
Today Kassim operates a successful modern mini-market and has 15
staff working for him. “Among the improvements that I initiated in my
business are the purchase of a cash register with a scanning device, the
introduction of house brand items, a gondola to display merchandise,
ensuring a clean and bright shopping environment, and category
management techniques among others. So successful is his retail
business, that Kassim has even expanded into the restaurant business.
He is the proud owner of five restaurants.
Name: Kassim Kadir
Shop Name: Pasaraya Sri Kassim
Town: Sungai Besar, Selangor
Field Supervisor: Ng Chin Chai
Jothi Jeyasingam – Runcit Malaysia
Page 34 of 39
Runcit Malaysia Magazine Issue 12
Pak Runcit
Questions and Answers
Question:
I always follow the trend and offer goods that are wanted by my
customers. Even though the items are competitively priced, customers
still complain that it’s expensive. What should I do to convince my
customers?
P/M Songaram – Teluk Intan, Perak
Perak
Answer:
"The consumers will always try to get the best price and deal from you!”
If this is a frequent complaint coming from your pool of loyal customers, it is advisable to look into it, with the
view to minimizing any negative impact it may have on your sales in the long run.
Here are some points that you can use as a check list:
1. Pricing is a strategy and you will have to determine the quantum you want to make. Do a cross section
check of your products to ensure that they are correctly priced. Subsequently, you will have to establish
the level of your profit margin. We do not encourage you to ‘price-cut’ to the extent of starting a price
war in the neighbourhood.
2. You can also send your ‘spies’ to check on the pricing of a range of products in the neighbourhood
stores to determine your competitiveness. Have an open mind, as your perception could be wrong and
that the consumers could be telling you the truth.
3. Are you getting your products from the right source which could also have inflated the selling price to the
consumers.
Once the findings are established and that you are fully convinced that your pricing strategy is correct, the
so-called complaints that you have been receiving from some of your customers could be a ploy to get you to
further reduce your prices.
To adopt the right pricing strategy, which is a very important factor in running a business successfully, you
will also want to ensure that your customers keep coming back.
Here are some of our recommendations that you can look into, if you have not already done so:
a.
b.
c.
d.
e.
f.
Ensure cleanliness in the shop to provide the right shopping ambience.
Have a logical shelving arrangement, with no congestion along the walkway.
A wide offering of products.
Avoid or minimize any out-of-stock situation.
Strive for the highest level of display & merchandising.
Practice good category management.
After this exercise, we hope there will be no further complaints from your customers and your business will
grow substantially.
All the best.
Page 35 of 39
Question:
There are some suppliers who ask for payment first before sending me the goods. This makes it
difficult for me to deal with them. What if they are lying and they do not deliver the goods after I have
paid them?
P/M Markisa – Bukit Minyak, Pulau Pinang
Answer:
"Cash On Delivery" or COD is commonly the mode of transaction, when the purchases are effected strictly
on a cash basis, however, "Cash Before Delivery" is something new, unless, it is the policy of the supplier.
To the best of our knowledge and with our past dealings with suppliers, we have yet to come across such an
arrangement, unless the salesman is up to something no good.
Please exercise extra care and caution in your future dealings and if you get a bit suspicious, it is advisable
not to part with your money. Please note that there are also other suppliers, whom we believe, are willing to
offer better trading terms than this.
Assuming that it is the policy of the reputable company for cash sales transaction, make sure you demand
for a cash receipt for whatever amount you have paid to the salesman. On this score, we would suggest that
you limit your transactions to not more than RM1,000.00.
It is good practice before you commit to any sales transactions to call the supplier’s office to ensure that the
salesman visiting is legitimately representing the supplier. In the event that the goods ordered are not
forthcoming within three days, you are to immediately contact the manager of the supplier to lodge your
complaint.
We sincerely hope that in due time, you will be able to identify other suppliers, in order to minimize the risk
factor.
All the best.
Chow Nyuk Loong – Runcit Malaysia
Gift Hamper! For every published question.
Sponsored by:
Page 36 of 39
Runcit Malaysia Magazine Issue 12
Ronda Runcit
Packaged Pre-cooked Spices A Huge Hit
With Klang Valley Folk
Rosalind creates a niche with a creative approach to selling spices.
Everybody would like to have a delicious home-cooked meal. Unfortunately due to the pressures of modern
living, not many of us have the chance to dish up the type of authentic cooking that our mothers used to
prepare for family meals. Not as often as we would like to at least.
Thanks to the existence of Liza’ R Chilli Curry & Spices, those of us
who yearn for traditional Asian cooking don’t have an excuse not to
indulge ourselves more often. Located at the bustling Taman Tun
market, SS2 market, Taman Megah market, and Nyonya Colours at
Mid Valley Megamall, this business run by Rosalind Ong sells fresh
and pre-cooked spices, sauces and pastes, herbs and roots, all
peeled and ready to use.
Rosalind from Penang started her stall at the Taman Tun Market in
1998. Dabbling in the business of spices is quite the family thing, before opening her own stall, Rosalind had
been helping her elder sister Liza who had been running a similar business at the market in SS2, Petaling
Jaya, since 1992. “At that time we had just come down from Penang. My sister Liza was working for a
restaurant before she decided to leave. We have a relative in Penang who was in the spice trade, so I
helped Liza look around for a location for her to start a stall selling these items. We found one at the SS2
market, and I used to help Liza out on weekends.”
After sometime, Rosalind decided to leave her day job at a hair weaving clinic
and subsequently set-up her own stall. “ I added the R to Liza to signify the
partnership with my sister.” Despite the hard work and meticulous attention to
detail required in preparing the pre-cooked ingredients from scratch, Rosalind
says it’s a labour of love. “ Even when I was as young as six years old, I loved
helping my mother prepare Nyonya cuisine. The aromatic smell of spices is in
my blood! “ She said with a laugh.
Rosalind said many of her consumers are busy working people who would love to have meals like chicken
kapitan, curry mee, asam tumis and rendang. So she makes it her job to prepare ingredients that are time
savers for people who want fresh and wholesome meals.
Liza’R Chilli Curry & Spices can be contacted at 012 2689498 for SS2 and 019 662 4632 for Taman Tun Dr
Ismail. Opening hours are from 7am to 3.30pm daily except Mondays.
Jothi Jeyasingam – Runcit Malaysia
Page 37 of 39
Runcit Malaysia Magazine Issue 12
Gaya Hidup
Read the Food Labels
By Tracy Lew,
Nestle’s Corporate
Nutrition Advisor
When shopping for food items, do we spend time to read the information on product labels ? Food labels
help us know the nutritional content of the food and allow us to make comparisons between products so that
we can choose a product best suited to our needs to help ensure we are eating a healthy balanced diet.
Look at the front of the package
You might see these words regarding nutrition:
1) ‘Low’, ‘free’, ‘no’, ‘zero’
One of these terms may be used in reference to certain nutrients that are bad for health when taken in
excessive amounts such as energy, fat, saturated fat, cholesterol, trans fatty acids, sugars and sodium. This
is useful, for example, if you are looking out for low fat or fat free products to help you manage your weight.
2) ‘Source’, ‘high’, ‘rich’
One of these terms may be seen in reference to certain nutrients where intake of adequate amounts are
beneficial to health such as protein, vitamins and minerals. On some labels, a tick is used to represent
‘source’, for example ‘’ Iron shows the product is a source of iron. It is useful too for example, to help you
identify a high calcium milk.
3) ‘Reduced’, ‘less’, ‘fewer’, ‘light’
This terms are usually used when a new formulation has a lower level of those nutrients that are bad for
health when taken in excessive amounts, in comparison to the previous formulation or a current standard
formulation. For example, a new product having less fat.
4) ‘Increased’, ‘more’, extra’
This terms are usually used when a new formulation has a higher level of those nutrients beneficial to health,
in comparison to a previous formulation or a current standard formulation. For example, a new product with
extra vitamin C.
Look at the nutrition information table
This table is usually at the side or back of the package. Usually, the levels of energy, protein, fat and
carbohydrate are shown. Some products may also show the levels of fiber, total sugars, types of fatty acids,
cholesterol, sodium, vitamins and minerals. ‘Serving size’ tells us what is the serving size to be taken each
time, as recommended by the manufacturer. Refer to the Average Composition ‘per serving’ to know the
amount of nutrients you are consuming when taking one serving of the product.
Some products also contain some nutrition messages next to the nutrition information table, which explains
the function of certain nutrients . For example, the statement ‘ Calcium aids in the development of strong
bones and teeth’.
Look at the ingredients list
We can find out what a product contains by reading the ingredients list.
Ingredients are listed in descending order by weight. As such, ingredients
that is first on the list is present in the largest quantity. This is particularly
useful for individuals with special dietary needs or who may be allergic to
specific ingredients.
For further information please call Nestle’s toll free number at 1 800 88 3433
Page 38 of 39
Next issue:
Healthy Eating for
Busy Consumers
Runcit Malaysia Magazine Issue 12
Gaya Hidup
Spray ‘N’ Kill
Aerosol sprays provide a hassle free and effective method to eliminate insects.
Most homes are filled with many pests. These pests either crawl on the ground or fly in the air and
consumers don’t like it. As such Aerosol sprays which are classified as insect killers, are one of the most
effective ways in which consumers can kill these pests.
Aerosol sprays are cans with a trigger device which can be used in short blasts to protect against insects
when used as recommended by the manufacturer. Aerosol cans are designed for safe and effective use.
Reading the label on the product will explain to consumers how to use the product safely, as well as
information on the correct storage and disposal. Information on the label will also tell you about the risk
posed by misuse or excessive use.
How to use and handle aerosols
•
Once sprayed, knockdown of insect is immediate.
•
It is recommended to leave the room for 10 minutes after spraying to avoid inhalation of the spray mist.
The smell may still persist after 10 minutes as it lingers longer than other compounds in the product, but
it is safe to enter the room then as the spray mist is no longer suspended in the air.
•
Aerosol products must not be kept at a temperature of above 50 Celsius.
•
Do not puncture the container or throw it into a flame even after the contents have been emptied out. As
this may cause an explosion.
•
Never re-use empty containers.
FIK [ Flying Insect Killer Aerosols]
CIK [ Crawling Insect Killers ]
A space spray product designed to release small
droplet suspensions in the air to control flying insects.
A residual or surface spray product designed
to control crawling insects. It is to be applied
on ( surfaces, cracks and crevices, under
appliances etc.), where the insects harbour.
Mosquitoes Carry Vector Borne Diseases
Mosquitoes can transmit a number of diseases through their bite. This includes dengue fever,
malaria, yellow fever, West Nile Virus (WNV) and encephalitis. To breed and multiply however, they
need stagnant water. For mosquito larvae drowns in moving water. So ensure there is no stagnant
water in and around your home.
Article in collaboration with
Jothi Jeyasingam – Runcit Malaysia
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