Website: usishield.com Facebook: facebook.com/theshieldatusi

2012—2013
Sales and Marketing Department
Email: sales@usishield.com
Phone: 812.464.1870
Fax: 812.465.1632
8600 University Boulevard
UC East 0227
Evansville, IN 47712
Website: usishield.com
Facebook: facebook.com/theshieldatusi
Twitter: twitter.com/usishield
Who We Are...
Deadlines & Policies
The Shield is the student newspaper at the University of Southern Indiana. The Shield has
published every year since 1968 and has been online at www.usishield.com since 2002.
We are a member of Indiana Collegiate Press Association, Associated Collegiate Press
Association and College Newspaper Business & Advertising Managers.
The Shield distributes 2,500 papers to nearly 30 of the
most populated campus locations every Thursday.
All advertising copy is subject to review by The Shield Sales Director and Editor-in-Chief.
DISPLAY ADS
The deadline for reserving your advertising space for a traditional display ad is noon Friday
preceding publication.
The deadline for camera-ready ads is noon Monday preceding publication.
Any changes to an ad after noon Monday will incur a $5 charge.
ONLINE ADS
To place an ad on www.usishield.com, you must notify your sales consultant three business days prior
to placement.
CLASSIFIEDS
Deadline is noon Monday.
PRE-PRINTED INSERTS
All insert content must be approved by your sales consultant six business days prior to placement.
Pre-printed inserts must be sent to The Henderson Gleaner five business days prior to insertion.

Ship 2,500 preprinted inserts to:
Henderson Gleaner
c/o The Shield (Issue Date)
455 Klutey Park Plaza
Henderson, KY 42420
If you deliver more than 2,500 inserts to The Gleaner in order to fill multiple insertion dates, please
make your sales consultant aware to ensure proper distribution.
BE Business and Engineering Center
ED Education Center
FA Forum Wing
FC Recreation, Fitness and Wellness Center
FO USI Foundation
HP Health Professions Center
LA
OC
PA
RC
RES
RL
Liberal Arts Center
Robert D. Orr Center
Physical Activities Center (PAC)
Residence Life Community Center
Fair Residence Life Center
David L. Rice Library
All Newstand Locations
Local AdRax Locations
 The Shield Office UC East 0227
SC
TC
UC
WA
Science Center
Technology Center
University Center
Byron C. Wright Administration Building
45-48 Residence Halls
PAYMENT POLICIES AND INFORMATION
All payments are processed through the University of Southern Indiana accounting department.
The Shield ensures the preparation of invoices and tear sheets in a timely manner. We ensure that
your business will receive an invoice and tear sheet no later than 30 days after the run date. Prepayment is accepted but not required.
Any questions or requests regarding your billing, including requests for electronic tear sheets and
invoices, can be answered by our business manager at business@usishield.com.
Readership
Publication Dates
Regular Issue
No Classes
August
S
M
T
September
S
M
T
W
T
USI STUDENT PROFILE
Classes out for summer
 10,467 Students
 3,994 Males
 6,473 Females
 73% of students commute
October
W
T
F
S
F
1
2
3
4
8
9
10
11
2
3
4
5
6
7
S
S
M
T
W
T
F
S
1
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8
9
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12 13
1
5
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8
12
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14 15
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9
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14 15
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19 20
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21 22
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26 27
26
27
28 29
30
31
23
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25
26 27
28 29
28
29
30
31
to campus
 71% of employed graduates
work within the Tri-state
82%
30
November
S
M
T
W
December
T
F
S
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W
T
1
2
3
9
10
2
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6
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16 17
9
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23 24
16
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20
25
26
27 28
29
30
23
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30
31
February
S
M
T
W
T
January
F
S
S
M
1
4
7
8
S
S
M
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W
1
2
8
9
3
4
5
6
T
W
T
F
S
1
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14 15
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21 22
20
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23 24
27 28 29
27
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30 31
March
F
25 26
In the past seven days...
April/May
T
of college students read their
campus newspapers.
F
S
1
2
7
8
9
S
M
T
W
T
F
S
1
2
3
4
5
6
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12 13
3
4
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7
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14 15
16
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21 22
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26 27
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1
2
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79%
of college students seek out
52%
of Shield readers share their
87% of Shield readers have eaten fast food
75% have been to a grocery store
70% have eaten at a sit-down restaurant
49% have shopped at a retail store
ads in their campus paper.
copy with someone else.
Display Ads
COLOR & DESIGN*
Spot Color
$35/Ad
CMYK $110/Ad
Ad Design/Modification $25
 Full Color
Color can be up
to 85 percent of
the reason people
decide to buy.
Other Products
AD SIZES
Full Page $800
9.75 X 20.75
Twelfth Page
(Vertical)
Half Page $400
Vertical
4.80 X 20.75
Horizontal 9.75 X 10.30
$75
Other
Campus Rate 50%
Non-Profit Rate 25%
Discounts cannot be combined and do not
apply to classifieds, tabloids or AdRax.
* See Policies for additional information
AdRAX*
Post your message on our newspaper
racks at these high-traffic locations:
PAC
Orr West
The Link
PRINT CLASSIFIEDS
$15 for the first 15 words + $.10 per additional word
Extras:
$5
$5
$5
$10
UC East
UC West
Poster Size 17.5” X 21.5”
Bold First List
ALL CAPS
Reverse text (white text with black background)
Add Logo
$200 Per Rack/Month
15% Discount on THREE or more
*All orders must be placed at least two
weeks in advance. We can design and print
your ad for you!
$100
4.80 X 5.10
DISCOUNTS
Frequency
Five Issues 5%
Ten Issues 10%
Fifteen Issues 15%
Thirty Issues 15% + one tabloid
$75/Month
$300/Semester
$100/Month
$75/Month
Skyscraper (265 X 600) $50/Month
20.75”
Eighth Page
Crossword or Sudoku
Top Banner (930 X 150)
Side Box
(265 X 225)
$75
Quarter Page
(Vertical)
2 -Page (Single Sheet) $300
4 -Page
$400
8 -Page
$500
USISHIELD.COM
3.13 X 5.32
4.80 X 3.35
 Spot Color
Use one color to
highlight important features of
your ad.
PUZZLE SPONSORSHIPS
2,500 Copies Flat Rate
Twelfth Page
(Horizontal)
Black and White 
INSERTS
$200
Business Card
4.80 X 10.30
Quarter Page
(Horizontal)
$50
4.80 X 2.15
9.75”
SPACE DEADLINE
Basketball Guide
Transitions
$200
$60
9.75 X 1.50
PUBLISHED DATE
October 12
February 15
Sizes
9.75 X 5.10
Banner
TABLOIDS
Quarter Page
Half Page
Full Page
Inside Cover
Back Cover
Double Truck
Black/White
$80 $145
$290
-
-
-
November 1
March 18
Full Color
$120
$185
$330
$450
$550
$700