- 100% Design

For immediate release, 25 July
100% Design announces exhibiting brands for Workplace, Interiors and
Emerging Brands show areas
100% Design, the UK's largest design trade show, returns to Olympia London 21-24 September.
The show forms the commercial heart of London Design Festival, presenting leading national and
international exhibitors with ideas, products and innovations for the domestic, workplace and built
environments, alongside a special focus on emerging brands.
Five industry sections return to the show, presenting leading international and domestic brands
alongside the most exciting emerging names in contemporary design. As the leading trade show for
100% Design presents an unrivalled business experience for architects, interior designers and other
design and construction specialists. Attracting over 26,000 professional visitors with a spending
power exceeding £3.4 billion, this year sees the staging of the 22nd edition of London’s iconic design
show.
New for 2016 is 100% Design’s partnership with eporta, a platform for interiors sourcing which
allows visitors to save their favourite designers, view exhibitor catalogues, navigate the show and
get quotes, making it easier than ever for buyers to keep records of suppliers they meet.
100% Workplace
100% Design’s Workplace section is the only of its kind in the UK. Reflecting the growing
appreciation for workplace design worldwide, the section presents the ways in which the world’s
most innovative companies are using design thinking to improve the experience and productivity of
the workplace. The best in commercial design, with seating, desking, electronic innovations,
acoustic panels, storage systems, lighting and flooring all represented. 100% Design is delighted to
be working with Steelcase as a research partner for Workplace, providing sector-leading insight into
workplace design and human behaviour at work.
MARK Product, Sagal Group
Exhibiting for the first time is award-winning design studio Soulful Creative, whose bold and
distinctive street-art interiors for workplace and commercial sectors fuse art, interiors and branding
with clients that range from Tate Britain to Wahaca. Additional new brands for 2016 are Arper, who
will host the 100% Design digital hub, workplace acoustics experts Texaa, and specialist lighting
supplier Mount Lighting.
Contemporary furniture specialists, MARK Product, will launch their new ‘Alf’ range of chairs, stools
and tables. Initially conceived as a stabilising three-legged range, visitors will be invited to try both
three and four-legged versions on the stand. Sagal Group will join them in launching several new
furniture products at 100% Design, including the Flora Easy Chair, Double Cross Coffee Table and
Blob Modular Seating range.
Other exhibitors in Workplace include Johanson, Nowy Styl Group, Framery, KOEHL (Kohl)
Seating and SketchUp, the 3D sketching software for the conceptual phases of design.
100% Interiors
One of the UK’s most exciting design companies Mineheart will launch a new cabinet with an
etched wooden front and laser-etched images as well as a cocktail cabinet and lightbulbs with
‘strange things inside’.
Massproductions, Bessa Design
Making their first appearance at 100% Design are German furniture designers Axel Veit, who will
launch their new Marlon Dining Table and Dining Chair at the show. Also new to 100% Design is B
& S GLASS INDUSTRIES brand MIRRICOL who will show their bespoke coloured convex glass
mirrors, and BESSA design, whose luxurious home décor modernises and reinterprets classic
designs.
A new showcase within Interiors, Design London, will take centre stage at the show, next to the
Central Bar. Consisting of a carefully edited group of brands, Design London will spotlight the very
best in design manufacturing, with each company chosen to complement one another and as
contributors to London’s reputation as design capital of the world. Brands exhibiting in 2016 include
Stockholm-based Massproductions, London furniture designers Liqui and handmade sustainable
furniture specialists Adventures in Furniture.
Other exhibitors in the interiors section include sustainable leather supplier DANI, decorative lighting
manufacturer Designheure, furniture, mirror and lighting company RV Astley and contemporary
furniture designers Jori.
100% Emerging Brands
Emerging Brands is 100% Design’s dedicated platform committed to uncovering the best and
freshest ideas from tomorrow’s new talent.
Se7e, Mairi Helena
Normandy-based metal furniture company Lux’Ellence will show its high-end, limited edition
collections at the show, while interior surface pattern print studio Mairi Helena will exhibit its
Scotland-inspired rustic prints.
3D design studio Monica Correia Design uses sustainable materials and digital technologies to
create sculptural interiors, objects and furniture, while Samarkand Design’s lampshades are made
from vintage sarees sourced from India.
Kate Cledwyn also shows this year, using photography to create acrylic mounted pictures,
wallpapers, picture blocks and aluminium printed pictures. Also featuring is multidisciplinary studio
Se7e, launching the iBerço, an integrated audio system for its wooden seating range.
Other exhibitors in Emerging Brands include the multidisciplinary studio Se7e, lighting studio
Kinkatou of London, crockery and stationery company Kelci London, Chinese contemporary art
platform Yourun International (UK) Investment & Management and interior designers RedNoir.
For more information on 100% Design please visit 100percentdesign.co.uk.
- ENDS For press information and images please contact Four Colman Getty:
Sara Kietzmann | sara.kietzmann@fourcolmangetty.com | +44 20 3697 4243
James Douglas | james.douglas@fourcolmangetty.com | +44 20 3697 4267
Notes to Editors:
100% Design 2016
Dates:
Wednesday 21 September - Saturday 24 September 2016
Address:
Olympia London, Hammersmith Rd, London W14 8UX
Website:
100percentdesign.co.uk
Twitter:
@designlondon
Instagram:
Tickets:
Phone:
@100percentdesign
Trade: free with pre-registration /£15 on door, Press: free, Student: £10 with preregistration/£15 on door, Public: £15
020 3225 5200
Media 10
100% Design London is owned and staged by Media 10 Ltd, owners of the world’s most influential
design magazines and events. Media 10 has fast become one of the leading players in the global
events industry as a result of the hugely successful Grand Designs Live, Clerkenwell Design Week,
The Ideal Home Show and Design Shanghai. media-ten.com