Like Your Customers, Budget Travel is Everywhere

Like Your Customers, Budget Travel is Everywhere
&
From the printed page to web sites to smart phone apps and digitized
magazine content, Budget Travel produces content and products across
all media with a single purpose—making travel accessible to all. We
specialize in discovering affordable vacation options and cultivating smart
travel tips so consumers can get the most out of every day, every dollar, and
every destination. So what does that mean for your brand? It means that
by running in Budget Travel your product or destination is seen as a true
value to consumers which will translate into real sales.
Call your sales rep today and find out how our media products can help achieve your marketing goals.
One Brand for Every Media Plan
BUDGET TRAVEL
•
•
•
•
•
•
BUDGETTRAVEL.COM
Delivers savvy travelers with money to spend but not a dime to waste
12 years as the travel category innovator
Rate base: 675,000
Audience: More than 2.3 million
Median HHI: $85,463
Published 6x a year
SOURCES: ABC, MRI FALL 2011
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•
•
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•
10 million+ avg. monthly page views
1 million+ monthly unique visitors
Targeted E-Newsletters that reach 520,000
subscribers
Offers up-to-the-minute travel info
Drives booking with web exclusives such as “Real Deals,” “This Just In” blog, and “Trip Ideas”
New Dynamic Destination pages, Tips Module and more
“my Budget Travel” social networking tool with over 85,000+ members
SOURCES: GOOGLE ANALYTICS,
QUANTCAST
BT MOBILE
•
•
CUSTOM APPS
Optimized for all
smartphone operating systems
Banner ads and
interstitials available
Budget Travel
Vacation Finder App
• Extension of our Real
Deals in-book department
• Offers travel deals and ideas for instant booking
TABLET EDITIONS
Ultimate Road Trips App
• An archive of more than 70 classic American driving itineraries
• Advertisers can reach consumers on their favorite devices
• Enhanced iPad
edition available on
Apple Newsstand
• Complete digital
replica of the
magazine available
through:
-Google Newsstand
-Kindle Store
-Barnes & Noble Newsstand
• Both apps available for single sponsorship
FOR MORE INFORMATION CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
ELAINE ALIMONTI
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
General Overview
A R T H U R F R O M M E R ’ S B U D G E T T R AV E L
WHY BUDGET
TRAVEL?
THE POWER
OF VALUE
From the printed page to the web, to mobile apps and tablet editions,
Arthur Frommer’s Budget Travel produces content and products
across all media with a single purpose driving everything we do:
making travel accessible to all.
What does that mean for your brand? By running in Budget Travel,
your brand product is seen as a true value to consumers, which
translates into real sales.
THE PIONEER
OF SERVICE
JOURNALISM
“Vacations for Real People”—it’s on
the cover of every issue of Budget
Travel and it’s at the heart of what
we do. Of course a travel magazine
should be beautiful, entertaining,
and filled with stories that make
you want to get out of your
house and on the road. But our
job doesn’t stop there. We give
readers the tools to make that
trip happen. Budget Travel is,
above all, a service magazine,
and we deliver useful, how-to
information better than anyone else.” —GILLIAN TELLING Editor in Chief
FAST FACTS &
DEMOGRAPHICS
PUBLISHED
6x per year
AUDIENCE
2,311,000
RATE BASE
675,000
WOMEN
54%
MEN
46%
MEDIAN AGE
51
MARRIED
CIRCULATION
VITALITY
Budget Travel continues to enjoy one of the most robust circulation
files in the entire magazine industry. In 2012, not only have our
circulation and total audience both reached near-record highs, but we
continue to be the only magazine in the category that refuses to use
premiums to entice subscribers—they come for our editorial!
Source: ABC December 2011, GfK MRI Fall 2011
58%
ANY COLLEGE+
74%
OWN HOME
82%
MEDIAN HHI
$85,463
HHI $100K+
READERS
WHO SPEND
WHEN THEY
TRAVEL!
40%
AFBT
NGT
T+L
CNT
Median Amount
Spent on
Foreign Vacations
in Past Year
$3,348
$2,821
$3,428
$2,899
Median Amount
Spent on
Domestic Vacations
in Past Year
$1,861
$1,547
$1,796
$1,718 Source: GfK MRI Fall 2011
Source: GfK MRI Fall 2011
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Editorial Calendar
B U D G E T T R AV E L
February/March
April/May
ON SALE Feb 14
ON SALE Mar 19
AD CLOSE Dec 20, ’12
June/July
AD CLOSE Jan 29
ON SALE May 21
AD CLOSE Apr 2
MATERIALS DUE Jan 3
THEME Winter Getaways
FEATURES
• Best Budget Destinations for 2013
• Georgia Road Trip
• Costa Rica with the Kids
• Skiing and Snowboarding Deals
MATERIALS DUE Feb 1
THEME Spring Break
FEATURES
• Luxury Trips for Less
• Spring Break Trips for Adults
• Springtime in Paris
• Shoulder Season Deals in Europe & the
Caribbean
MATERIALS DUE Apr 5
THEME Best of Europe
FEATURES
• Summer in Italy
• Alps Summer Majesty
• Food & Culture in Brussels
September
October/November
December/January
ON SALE Sep 24
ON SALE N0v 26
ON SALE Aug 6
AD CLOSE Jun 18
MATERIALS DUE Jun 21
THEME Travel USA
FEATURES
• America’s Coolest Small Towns
• Indian Summer in California
• America’s Best Road Trips
AD CLOSE Aug 6
MATERIALS DUE Aug 9
THEME Food & Wine
FEATURES
• World’s Best Unknown Dining
Destinations
• Best Gastronomy Tours
• A Food & Wine Lover’s Guide to California
AD CLOSE Oct 8
MATERIALS DUE Oct 11
THEME Family Vacations
FEATURES
• Kid-Friendly Hotels
• Best Beaches for Babies
• Private Villas Perfect for Family Reunions
In Every Issue
EDITOR’S LETTER • WHAT’S ONLINE • READER TIPS • ESSENTIALS • TRIP
COACH • ROAD TRIP • REAL DEALS • TRUE STORIES • MY TAKE
All editorial content and dates subject to change.
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Quality Rate Base
RESEARCH
Year Founded . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1998
. . .
1971
1984
1987
Frequency . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6x . .
12x
8x
12x
Cover Price . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .$4.50
. . .
$4.95
$4.99
$4.99
Readers Per Copy* . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3.41
. . .
5.20
12.58
4.59
Rate Base . . . . . . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .675,000
. . .
950,000
715,000
800,000
Total Circulation (Paid & Verified) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 676,095
. . . .
970,773
725,106
811,754
Rate Base Increases Since Founding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8 . .
1
0
1
Subscriptions Sold with Premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0 . .
47,693
104,966
16,604
% Subscriptions Ordered with Premiums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 0%
. . .
7.7%
36.8%
5.4%
Source: ABC Publisher’s Statements, June 2011. *2011 MRI Fall
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Demographic Profile
RESEARCH
KEY DECISION MAKERS
BT AUDIENCE (000)
BT % COMP BT INDEX
2,311
Total Adults
100%
N/A
Total Women
54%
105
Total Men
46%
95
BT AUDIENCE (000)
BT % COMP BT INDEX
Ages 25-54
1,287
56%
101
Ages 35-54
953
41%
111
1,225
53%
127
BT % COMP BT INDEX
1,329
58%
150
914
40%
159
458
20%
197
BT % COMP BT INDEX
IN THEIR PRIME
Ages 50+
Median Age
51
HIGH HOUSEHOLD EARNERS
HHI $75,000
HHI $100,000+
HHI $150,000+
Median HHI
BT AUDIENCE (000)
$85,464
EDUCATED & DECORATED
Post-Graduate Degree
BT AUDIENCE (000)
397
17%
183
Grad College+
1,017
44%
161
Any College+
1,703
74%
133
BT AUDIENCE (000)
BT % COMP BT INDEX
1,340
58%
107
Any Children
793
34%
85
Grandparent of a Child Under 18
786
34%
111^
BT AUDIENCE (000)
BT % COMP BT INDEX
Professionals/Management
660
29%
126
Professionals/Related Occupations
350
15%
113
BT AUDIENCE (000)
BT % COMP BT INDEX
Own Home
1,895
82%
119^
Value of Home Owned $150,000+
1,362
59%
138
Value of Home Owned $200,000+
1,139
49%
152
FAMILY ORIENTED
Now Married
HARD AT WORK
PROUD HOMEOWNERS
Median Home Value
$236,621
Source: MRI Fall 2011
^BT ranks #1 among competitive set
(National Geographic Traveler,
Condé Nast Traveler, Travel + Leisure)
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Savvy Travelers
RESEARCH
GENERAL TRAVEL
% U.S. POPULATION
BT % COMP BT INDEX
37%
57%
153
Passport holders
Members of a frequent flyer program
17%
41%
243
Took any vacation trips: Int’l past 3 yrs/domestic past yr
53%
65%
123
% U.S. POPULATION
BT % COMP BT INDEX
DOMESTIC TRAVEL
Took any domestic vacation/personal trips past yr
52%
66%
127
Took 2+ domestic vacation/personal trips past yr
33%
44%
135
Spent 3+ nights away on domestic trip in past yr
42%
55%
133
Spent 7+ nights away on domestic trip in past yr
18%
29%
163
% U.S. POPULATION
BT % COMP BT INDEX
25%
47%
187
PUBLISHED
6x per year
INTERNATIONAL TRAVEL
Took any int’l vacation/personal trips past 3 yrs
Took 2+ int’l vacation/personal trips past 3 yrs
12%
30%
243
Spent 5+ nights away on int’l trip in past 3 yrs
21%
38%
186
Spent 8+ nights away on int’l trip in past 3 yrs
13%
30%
228
AUDIENCE
2,311,000
RATE BASE
675,000
PLANES, CRUISES & CAR RENTALS
FAST FACTS & DEMOGRAPHICS
WOMEN
% U.S. POPULATION
BT % COMP BT INDEX
Took any int’l vacation air trips past 3 yrs
18%
38%
207
Took any domestic personal/vacation air trips past yr
22%
38%
176
46%
Took a cruise past 3 yrs
9%
17%
201
MEDIAN AGE
Cruise very/somewhat likely in next 12 months
17%
29%
173
51
213
MARRIED
Rented car for personal use in last yr
HOTELS/MOTELS
14%
29%
% U.S. POPULATION
BT % COMP BT INDEX
33%
44%
132
Stayed at hotel/motel 5+ nights for personal/vacation past yr 18%
26%
145
Median hotels/motels # nights stayed for personal/vacation
6 nights
116
Average hotels/motels # nights stayed for personal/vacation
7 nights
116
% U.S. POPULATION
BT % COMP BT INDEX
17%
32%
184
% U.S. POPULATION
BT % COMP BT INDEX
56%
61%
109
I love doing research on location before going on vacation
72%
82%
114
I prefer traveling to places I’ve never been
73%
81%
111
When I find a great vacation I recommend it to others
72%
79%
110
ACTIVE TRAVELERS AGREE
58%
74%
OWN HOME
82%
MEDIAN HHI
$85,463
HHI 100K+
40%
Ordered airline tickets by Internet past yr
MEN
ANY COLLEGE+
Stayed in hotel/motel for personal/vacation in past yr
ONLINE
54%
I frequently chose active vacations with lots to do
^BT ranks #1 among competitive set (National Geographic Traveler,
Condé Nast Traveler, Travel + Leisure)
*Projection relatively unstable.
Source: 2011 Spring MRI
Source: MRI Fall 2011
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Automotive
RESEARCH
VEHICLE OWNERSHIP
(The Food Issue
% U.S. POPULATION
BT % COMP BT INDEX
Vacations for
Own/lease any vehicle
89%
89%
100
Own/lease 2+ vehicles
64%
66%
103
Own/lease imported vehicle
47%
48%
102
real PeoPle
Hit the
R
57 oad!
may 2011
World’s
Next Great
Hotspots
Be
first. Then brag.
Barcelona:
Eat Like
a Local
delicious secret
worth the drives
tExa
L.a.’s NEW fast s BBq ●
food ●
cajuN couNtRy ●
aNd moRE ...
AUTOMOTIVE ATTITUDES: AGREE COMPLETELY
% U.S. POPULATION
BT % COMP BT INDEX
I buy vehicles that reflect my commitment to the environment
6%
8%
122
I maintain my vehicle as recommended by the owner’s manual
29%
30%
105^
BudgettraVel.com
FAST FACTS & DEMOGRAPHICS
PUBLISHED
6x per year
ACCORDING TO JD POWER
AUDIENCE
% U.S. POPULATION
BT % COMP BT INDEX
Bought import vehicle in past 12 months
64%
67%
105
RATE BASE
Bought new compact in past 12 months
33%
44%
133^
675,000
Bought new compact CUV in past 12 months
12%
15%
129^
WOMEN
2,311,000
54%
MEN
46%
MEDIAN AGE
51
MARRIED
58%
ANY COLLEGE+
74%
OWN HOME
82%
MEDIAN HHI
$85,463
HHI 100K+
40%
Source: MRI Fall 2011
^BT ranks #1 among competitive set (National Geographic
Traveler, Conde Nast Traveler, Travel + Leisure)
*Projection relatively unstable.
Source: 2011 Spring MRI, JD Power Winter 2011
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
)
AFBT vs. NGT
RESEARCH
BUDGET
TRAVEL
HAS GOT
THE GOODS
Arthur Frommer’s Budget Travel reaches active travelers who travel
more frequently than National Geographic Traveler’s readers. Our
Median Household Income is greater too—Budget Travel’s: $85,464
vs. National Geographic Traveler’s: $67,292.
PLUS, Budget Travel’s percentage of primary readers is more than
twice National Geographic Traveler’s—resulting in a closer connection
between the reader and the environment, delivering more dedicated
readers for your advertising.
CIRCULATION
AFBT NGT
Rate Base
675,000
Total Circulation (Paid & Verified)
676,095
725,106
Average Paid Circulation
621,846
653,978
92.0%
90.2%
39,320
31,772
% Paid of Total Circulation
Average Verified Subscriptions
% Verified of Total Circulation
715,000
5.8%
4.4%
Source: ABC Statement June 2011
MORE ENGAGED
AFBT Reader Per Copy
Total Audience
Primary Audience*
NGT
3.41
12.58
2,311,000
8,784,000
920,790
1,362,060
% Primary Audience 39%
18%
Read in Home
42%
31%
Considerable Interest in Advertising
24%
21%
BETTER DELIVERY OF CORE TRAVEL DEMO
AFBT Median Age
Women/Men
Married
Median HHI
NGT
51
42
54%/46%
44%/56%
58%
51%
$85,464
$67,292
HHI 100k+
40% (159 Index)
33% (132 Index)
Member of a Frequent Flyer Program*
41% (243 Index)
26% (155 Index)
Any Vacation Trips
(Int’l Past 3 Years/Domestic Past Year)*
65% (123 Index)
60% (112 Index)
Source: MRI Fall 2011, *MRI Spring 2011
MORE ENGAGED
CPM (Rate Base) AFBT NGT
$85.87
$111.91
Source: ABC Statement December 2010, 2011 Rate Cards
*Note: “Primary Audience” consists of readers who purchased or subscribed to
Budget Travel OR live with a person who purchased or subscribed to
Budget Travel.
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
2013 Rates
R AT E C A R D # 1 9
DISPLAY
ADVERTISING
All Colorations
Full page
2/3 page
1/2 page
1/3 page
1/6 page
Cover 2
Cover 4
$63,900
$50,160
$38,465
$27,590
$18,810
$73,480
$81,145
NOTE: All rates are gross.
(binding and production
included if supplied to proper
specifications)
Frequency Discounts
3x
4-6x
10% per insertion
15% per insertion
•15% commission to recognized advertising agencies after other
applicable frequency discounts
•Insert and business reply card printing quotes available
upon request
•For special insert, gatefold ads, or other unique advertising units,
please consult your advertising sales representative
•Advertorial unit space and creative pro­duction costs available
upon request
FAST FACTS &
DEMOGRAPHICS
PUBLISHED
6x per year
AUDIENCE
2,311,000
RATE BASE
675,000
WOMEN
STEALS &
SPLURGES
All Steals & Splurges section advertisements
are 1/6 page vertical units only, and are grouped together by category
in a special section of the magazine. Similar-sized and larger
fractional units are available as standard advertising within other
sections of the magazine.
54%
MEN
46%
MEDIAN AGE
51
MARRIED
All Colorations
1/6 page
$9,585
58%
ANY COLLEGE+
74%
Frequency Discounts
3x
4-6x
10% per insertion
15% per insertion
•Optional creative production charges (Arthur Frommer’s
Budget Travel will design and produce advertising creative for
an advertiser. Complete word copy, transparencies of artwork,
photographs and/or applicable logo must be provided): $500 net
(per 1/6 page unit)
•15% commission to recognized advertising agencies after other
applicable frequency discounts
OWN HOME
82%
MEDIAN HHI
$85,463
HHI $100K+
40%
Source: MRI Fall 2011
NOTE: Rates and applicable
frequency discounts are for
advertisements in Steals &
Splurges section only. Steals &
Splurges section insertions do
not contribute towards frequency
discount structure for
display advertising.
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Contract Conditions
ADVERTISING INFORMATION
GENERAL CONDITIONS All orders are accepted subject to the terms and provisions of this rate card and shall be executed to the best of Arthur Frommer’s Budget Travel’s
ability. This rate card and these contract conditions contain the entire and complete agreement among Arthur Frommer’s Budget Travel, the advertiser, and the agency. No additional or
conflicting conditions, printed or otherwise, appearing on contracts, orders, or copy instructions shall be binding on Arthur Frommer’s Budget Travel. Orders that contain rates that vary
from the rates listed in this rate card shall not be binding on Arthur Frommer’s Budget Travel and may be inserted, and the advertiser and its agency shall be charged for the order at Arthur
Frommer’s Budget Travel’s schedule of rates. Arthur Frommer’s Budget Travel shall be subject to no liability whatsoever for any failure to print, publish, or circulate all or any part of any
issue or issues or otherwise fulfill an order because of accidents, fires, strikes, work stoppages, national emergencies, war (declared or undeclared), or other circumstances that are
beyond Arthur Frommer’s Budget Travel’s control. Arthur Frommer’s Budget Travel shall not be responsible for the errors or omissions in, or the production quality of, furnished inserts.
The advertiser and its agency shall be jointly and severally liable for charges for all insertion orders, and for any additional charges incurred by Arthur Frommer’s Budget Travel arising
out of the advertiser’s and/or agency’s failure to deliver furnished inserts pursuant to Arthur Frommer’s Budget Travel’s specifications. If Arthur Frommer’s Budget Travel is unable to
publish the furnished inserts as a result of such failure to comply, the advertiser and agency shall remain liable for the space cost of such insert. In the event that any provision of this rate
card is held by a court of competent jurisdiction to be invalid, illegal, or otherwise unenforceable, the validity, legality, and enforceability of the remaining provisions shall in no way be
affected or impaired thereby. This rate card shall be governed by and construed in accordance with the laws of the State of New York without regard to its principles regarding conflicts
of laws.
INSERTION ORDERS Insertion orders shall be binding on advertisers and agencies placing orders after 5:00 p.m. (Eastern Time) on the relevant closing date; no cancellations will
be accepted after closing date. Arthur Frommer’s Budget Travel disclaims all responsibility and liability for copy changes made after closing date.
COPY ACCEPTANCE Arthur Frommer’s Budget Travel reserves the unrestricted right to reject or cancel any advertising at any time. Arthur Frommer’s Budget Travel shall be
subject to no liability whatsoever for its rejection or cancellation of any advertisement. Advertisements simulating Arthur Frommer’s Budget Travel editorial matter in appearance or
style that are not immediately identifiable as advertisements are not acceptable. Arthur Frommer’s Budget Travel reserves the unrestricted right to require any advertising matter to be
labeled “advertisement” if Arthur Frommer’s Budget Travel deems it advisable.
ADVERTISING RESPONSIBILITY All advertisements are accepted and published on the joint and several representation of the agency and the advertiser that they are each
authorized to publish the entire contents and subject matter thereof. In consideration of the publication of advertisements, the advertiser and the agency, jointly and severally, shall
unconditionally indemnify and save Arthur Frommer’s Budget Travel, its parent, and their directors, officers, agents, and employees harmless from and against any and all loss, liability,
and expense (including reasonable attorneys’ fees) suffered or incurred by reason of any claims, proceedings, or suits for libel, violation of right of privacy or publicity, plagiarism,
copyright infringement, or any other claims or suits based on the contents or subject matter of such advertisements. The advertiser and agency shall provide Arthur Frommer’s Budget
Travel with all assistance requested by Arthur Frommer’s Budget Travel and otherwise cooperate with Arthur Frommer’s Budget Travel in connection with the defense of any of the
foregoing claims, proceedings, or suits. Arthur Frommer’s Budget Travel shall have sole authority to (i) choose outside counsel to defend any claim, suit, or defend any claim, suit, or
proceeding and (ii) control and manage such outside counsel, the litigation, and any settlement. Neither the advertiser nor its agency may settle any lawsuit relating to an advertisement
without the prior written consent of Arthur Frommer’s Budget Travel. The liability of Arthur Frommer’s Budget Travel for any act, error, or omission for which it may be held legally
responsible shall not exceed the cost of the space ordered or occupied by the advertisement that is the basis of Arthur Frommer’s Budget Travel’s liability. Arthur Frommer’s Budget
Travel shall not, in any event, be liable for any consequential damages, including lost income or profits. Arthur Frommer’s Budget Travel disclaims all responsibility for errors in key
numbers or the type set by Arthur Frommer’s Budget Travel.
OMISSION OF INSERTION Unintentional or inadvertent failure by Arthur Frommer’s Budget Travel to print, publish, or circulate advertising matter invalidates the insertion
order for such matter, but shall not constitute a breach of contract or affect any earned discount.
PROOF OF INSERTION One copy of each page containing a National advertisement shall be supplied with invoice and, upon request, one copy of each issue in which the
advertisement appears shall be supplied. One copy of each page containing a Geographic Edition or Demographic Edition advertisement and a statement that the insertion order was
fulfilled shall be supplied with invoices upon request.
CONTRACT YEAR One copy of each page containing a National advertisement shall be supplied with invoice and, upon request, one copy of each issue in which the advertisement
appears shall be supplied. One copy of each page containing a Geographic Edition or Demographic Edition advertisement and a statement that the insertion order was fulfilled shall be
supplied with invoices upon request.
FIXED POSITIONING All advertising position clauses shall be treated as requests. All restrictions including, without limitation, positioning, separations, facing editorial
adjacencies, or other stipulations are at the sole discretion of Arthur Frommer’s Budget Travel. Arthur Frommer’s Budget Travel cannot guarantee fixed positioning except for the fourth
cover, for which a premium shall be charged.
UNAUTHORIZED USE OF ARTHUR FROMMER’S BUDGET TRAVEL’S NAME In consideration of the review for acceptance of any advertising for publication, the
agency and advertiser shall not, and each agrees not to, make any promotional or merchandising references to Arthur Frommer’s Budget Travel in any way without the prior written
permission of Arthur Frommer’s Budget Travel for each such use.
RATE CHANGES Arthur Frommer’s Budget Travel reserves the right to change its advertising rates at any time. Announcements of any changes in rates shall be made at least two
weeks in advance of the close date of the first issue to be affected by such new rates.
DISTRIBUTION MARGIN A 5% margin shall be allowed in the circulation and distribution of all less-than-National editions as well as for split runs, insert cards and other special
units.
SPACE ORDER MAILING INSTRUCTIONS Contracts and space reservations should be sent to the advertising sales representative or:
Monique Lewis
Arthur Frommer’s Budget Travel
469 Seventh Avenue
2nd Floor
New York, NY 10018
Monique.Lewis@BudgetTravel.com
PAYMENTS, COMMISSION
PAYMENTS Invoices are rendered on or before publication issue date and payment shall be made within 30 days from date of invoice. Date of payment, if mailed, is date of postal
cancellation.
SHORT RATES/REBATES Arthur Frommer’s Budget Travel will advise advertiser of any short rates or rebates due at the end of advertiser’s contract year or, for programs not on
a contract year, at the end of a measuring period. Any amounts owed Arthur Frommer’s Budget Travel shall be paid within 30 days of receipt of notice.
Any credits earned must be taken within 12 months of Arthur Frommer’s Budget Travel’s notification.
AGENCY COMMISSION 15% of the gross (excluding premium charges).
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
2013 Rates
R AT E C A R D # 1 9
EAST/WEST OF THE MISSISSIPPI OPPORTUNITIES
EAST
• Total Circulation: 382,300
• Full Page, All Colorations: $42,740
East of the Mississippi State
Alabama
Connecticut
Delaware
Florida
Georgia
Illinois
Indiana
Kentucky
Maine
Maryland
Massachusetts
Michigan
Mississippi
New Hampshire
WEST
New Jersey
New York
North Carolina
Ohio
Pennsylvania
Rhode Island
South Carolina
Tennessee
Vermont
Virginia
Washington, D.C.
West Virginia
Wisconsin
FAST FACTS &
DEMOGRAPHICS
PUBLISHED
6x per year
AUDIENCE
2,311,000
• Total Circulation: 274,000
• Full Page, All Colorations: $31,820
RATE BASE
675,000
West of the Mississippi State
Alaska
Arizona
Arkansas
California
Colorado
Hawaii
Idaho
Iowa
Kansas
Louisiana
Minnesota
Missouri
Montana
Nebraska
Nevada
New Mexico
North Dakota
Oklahoma
Oregon
South Dakota
Texas
Utah
Washington
Wyoming
WOMEN
54%
MEN
46%
MEDIAN AGE
51
MARRIED
58%
ANY COLLEGE+
74%
OWN HOME
NOTE: All rates are gross.
82%
MEDIAN HHI
REGIONAL
ADVERTISING
$85,463
Advertisers can now target specific areas of the country with a
regional insert in Arthur Frommer’s Budget Travel.
(minimum buy: 100,000 circulation)
HHI $100K+
40%
Source: MRI Fall 2011
SUPPLIED
INSERT CPM
PRICING
(2-SIDED)
Circulation
CPM
100,000+
250,000+
400,000+
550,000+
$189/M
$182/M
$175/M
$165/M
BUDGET
TRAVEL PRINTS
INSERT CPM
PRICING
(2-SIDED)
Circulation
CPM
100,000+
250,000+
400,000+
550,000+
$243/M
$232/M
$223/M
$212/M
To place an insert into Budget Travel after our standard ad close,
please ask your sales representative about our “Fast Close”
opportunities.
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Contract Conditions
ADVERTISING INFORMATION
GENERAL CONDITIONS All orders are accepted subject to the terms and provisions of this rate card and shall be executed to the best of Arthur Frommer’s Budget Travel’s
ability. This rate card and these contract conditions contain the entire and complete agreement among Arthur Frommer’s Budget Travel, the advertiser, and the agency. No additional or
conflicting conditions, printed or otherwise, appearing on contracts, orders, or copy instructions shall be binding on Arthur Frommer’s Budget Travel. Orders that contain rates that vary
from the rates listed in this rate card shall not be binding on Arthur Frommer’s Budget Travel and may be inserted, and the advertiser and its agency shall be charged for the order at Arthur
Frommer’s Budget Travel’s schedule of rates. Arthur Frommer’s Budget Travel shall be subject to no liability whatsoever for any failure to print, publish, or circulate all or any part of any
issue or issues or otherwise fulfill an order because of accidents, fires, strikes, work stoppages, national emergencies, war (declared or undeclared), or other circumstances that are
beyond Arthur Frommer’s Budget Travel’s control. Arthur Frommer’s Budget Travel shall not be responsible for the errors or omissions in, or the production quality of, furnished inserts.
The advertiser and its agency shall be jointly and severally liable for charges for all insertion orders, and for any additional charges incurred by Arthur Frommer’s Budget Travel arising
out of the advertiser’s and/or agency’s failure to deliver furnished inserts pursuant to Arthur Frommer’s Budget Travel’s specifications. If Arthur Frommer’s Budget Travel is unable to
publish the furnished inserts as a result of such failure to comply, the advertiser and agency shall remain liable for the space cost of such insert. In the event that any provision of this rate
card is held by a court of competent jurisdiction to be invalid, illegal, or otherwise unenforceable, the validity, legality, and enforceability of the remaining provisions shall in no way be
affected or impaired thereby. This rate card shall be governed by and construed in accordance with the laws of the State of New York without regard to its principles regarding conflicts
of laws.
INSERTION ORDERS Insertion orders shall be binding on advertisers and agencies placing orders after 5:00 p.m. (Eastern Time) on the relevant closing date; no cancellations will
be accepted after closing date. Arthur Frommer’s Budget Travel disclaims all responsibility and liability for copy changes made after closing date.
COPY ACCEPTANCE Arthur Frommer’s Budget Travel reserves the unrestricted right to reject or cancel any advertising at any time. Arthur Frommer’s Budget Travel shall be
subject to no liability whatsoever for its rejection or cancellation of any advertisement. Advertisements simulating Arthur Frommer’s Budget Travel editorial matter in appearance or
style that are not immediately identifiable as advertisements are not acceptable. Arthur Frommer’s Budget Travel reserves the unrestricted right to require any advertising matter to be
labeled “advertisement” if Arthur Frommer’s Budget Travel deems it advisable.
ADVERTISING RESPONSIBILITY All advertisements are accepted and published on the joint and several representation of the agency and the advertiser that they are each
authorized to publish the entire contents and subject matter thereof. In consideration of the publication of advertisements, the advertiser and the agency, jointly and severally, shall
unconditionally indemnify and save Arthur Frommer’s Budget Travel, its parent, and their directors, officers, agents, and employees harmless from and against any and all loss, liability,
and expense (including reasonable attorneys’ fees) suffered or incurred by reason of any claims, proceedings, or suits for libel, violation of right of privacy or publicity, plagiarism,
copyright infringement, or any other claims or suits based on the contents or subject matter of such advertisements. The advertiser and agency shall provide Arthur Frommer’s Budget
Travel with all assistance requested by Arthur Frommer’s Budget Travel and otherwise cooperate with Arthur Frommer’s Budget Travel in connection with the defense of any of the
foregoing claims, proceedings, or suits. Arthur Frommer’s Budget Travel shall have sole authority to (i) choose outside counsel to defend any claim, suit, or defend any claim, suit, or
proceeding and (ii) control and manage such outside counsel, the litigation, and any settlement. Neither the advertiser nor its agency may settle any lawsuit relating to an advertisement
without the prior written consent of Arthur Frommer’s Budget Travel. The liability of Arthur Frommer’s Budget Travel for any act, error, or omission for which it may be held legally
responsible shall not exceed the cost of the space ordered or occupied by the advertisement that is the basis of Arthur Frommer’s Budget Travel’s liability. Arthur Frommer’s Budget
Travel shall not, in any event, be liable for any consequential damages, including lost income or profits. Arthur Frommer’s Budget Travel disclaims all responsibility for errors in key
numbers or the type set by Arthur Frommer’s Budget Travel.
OMISSION OF INSERTION Unintentional or inadvertent failure by Arthur Frommer’s Budget Travel to print, publish, or circulate advertising matter invalidates the insertion
order for such matter, but shall not constitute a breach of contract or affect any earned discount.
PROOF OF INSERTION One copy of each page containing a National advertisement shall be supplied with invoice and, upon request, one copy of each issue in which the
advertisement appears shall be supplied. One copy of each page containing a Geographic Edition or Demographic Edition advertisement and a statement that the insertion order was
fulfilled shall be supplied with invoices upon request.
CONTRACT YEAR One copy of each page containing a National advertisement shall be supplied with invoice and, upon request, one copy of each issue in which the advertisement
appears shall be supplied. One copy of each page containing a Geographic Edition or Demographic Edition advertisement and a statement that the insertion order was fulfilled shall be
supplied with invoices upon request.
FIXED POSITIONING All advertising position clauses shall be treated as requests. All restrictions including, without limitation, positioning, separations, facing editorial
adjacencies, or other stipulations are at the sole discretion of Arthur Frommer’s Budget Travel. Arthur Frommer’s Budget Travel cannot guarantee fixed positioning except for the fourth
cover, for which a premium shall be charged.
UNAUTHORIZED USE OF ARTHUR FROMMER’S BUDGET TRAVEL’S NAME In consideration of the review for acceptance of any advertising for publication, the
agency and advertiser shall not, and each agrees not to, make any promotional or merchandising references to Arthur Frommer’s Budget Travel in any way without the prior written
permission of Arthur Frommer’s Budget Travel for each such use.
RATE CHANGES Arthur Frommer’s Budget Travel reserves the right to change its advertising rates at any time. Announcements of any changes in rates shall be made at least two
weeks in advance of the close date of the first issue to be affected by such new rates.
DISTRIBUTION MARGIN A 5% margin shall be allowed in the circulation and distribution of all less-than-National editions as well as for split runs, insert cards and other special
units.
SPACE ORDER MAILING INSTRUCTIONS Contracts and space reservations should be sent to the advertising sales representative or:
Monique Lewis
Arthur Frommer’s Budget Travel
469 Seventh Avenue
2nd Floor
New York, NY 10018
Monique.Lewis@BudgetTravel.com
PAYMENTS, COMMISSION
PAYMENTS Invoices are rendered on or before publication issue date and payment shall be made within 30 days from date of invoice. Date of payment, if mailed, is date of postal
cancellation.
SHORT RATES/REBATES Arthur Frommer’s Budget Travel will advise advertiser of any short rates or rebates due at the end of advertiser’s contract year or, for programs not on
a contract year, at the end of a measuring period. Any amounts owed Arthur Frommer’s Budget Travel shall be paid within 30 days of receipt of notice.
Any credits earned must be taken within 12 months of Arthur Frommer’s Budget Travel’s notification.
AGENCY COMMISSION 15% of the gross (excluding premium charges).
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
BudgetTravel.com
D I G I TA L
THE
GATEWAY TO
A COMMUNITY
OF ACTIVE
TRAVELERS
The BudgetTravel.com community of smart travelers turn to the
website daily for the latest information on travel. BudgetTravel.com
offers a complete menu of innovative online advertising opportunities
to help generate significant ROI for your brand.
SMART TRAVELERS GET TRENDS, DEALS & MORE!
•
•
•
•
•
The latest travel news and trends, updated daily
Exclusive travel deals & packages
In-depth destination coverage
Hotel reviews & mapping tools
my Budget Travel, a social network with 85,000+ active users
ONLINE PLACEMENTS WITHIN OUR MOST POPULAR SECTIONS:
•
•
•
•
•
•
•
Home page
This Just In Blog
Real Deals
Destinations
Hotels
Cruises
Trip Ideas
RUN OF SITE:
PLACEMENT
THROUGHOUT
BUDGETTRAVEL.COM
STANDARD AD UNITS:
• Leaderboard (728 x 90)
• Big Box (300 x 250)
• Half Page (336 x 850) or (300 x 600)
Standard Units
LEADERBOARD
728 x 90
BIG BOX
IMPACT AD UNITS:
• Slider ads, floating ads, interstitials, video pre-roll, and more.
300 x 250
HALF PAGE
SPONSORSHIPS:
• Photo Slideshows, Reader Tips, Hotel Maps, Destinations & more.
336 x 850 or
300 x 600
MINIMUM NET INVESTMENT
$10,000
AUDIENCE
PROFILE
Average Monthly Page Views 10 million*
Average Monthly Unique Visitors 1 million*
% COMP
INDEX
Female
60%
117
Male
40%
82
Age 35-49
22%
97
Age 50+
44%
185
Income: $60K-$100K
31%
111
$100K
39%
142
*Omniture
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
BudgetTravel.com
3 Direct Response Email Products to Choose From:
Deal Alert! Exclusive
Editorial E-Newsletter
Deal Alerts! Multi-Listing
BEST
V OT E D T T E R
L
S E
E-N E W IN
Y
B M
2012
A P R IL,
•
•
•
Single sponsored, customizable
e-newsletter 100% SOV
Creative width 600x600. Maximum file size 65k
Available 3 Wednesdays per month
• Additional listing resides on
BudgetTravel.com for up to 30 days
• Net Rate: $18,965
• Leverage BudgetTravel.com’s awardwinning editorial
• Single sponsored=100% SOV
• A cost-effective way to send bookers directly to your site
• Ad Specs: 70x70 image, not to exceed 5K
• Drops the 3rd Wednesday of every month
• Additional listing resides on
BudgetTravel.com for up to 30 days
• Net Rate: $4,100
• Two fixed ad units: 300 x 250 big box,
728 x 90 anchor
• Drops Monday and Thursday
• Net Rate: $3,845
*All email products are delivered
to 520,000 opt-in users per drop
FOR MORE INFORMATION OR AVAILABILITY CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
ELAINE ALIMONTI
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
Deal Alerts!
D I G I TA L
GENERATE
BOOKINGS
QUICKLY AND
EFFICIENTLY
Budget Travel is always looking for ways to generate the best ROI
for our advertisers. For 2012, we’ve improved the efficiency of
our e-newsletter products, sending them out to our 520,000 best
responders–allowing us to lower the out-of-pocket cost to our
advertisers while simultaneously improving ROI.
ADDED VALUE
• In addition to being sent to 520,000 opt-in subscribers, your listing
will appear on the highly-trafficked Real Deals page on
BudgetTravel.com
• The Real Deals page receives 25% of all of BudgetTravel.com traffic
• Your listing will live on Real Deals for up to 30 days
• Estimated impressions online: 250,000
• Boost bookings by tagging your deals so they appear on search results
pages based on destination, gateways, price point, type of travel, etc.
TWO
FORMATS
REACHING
520,000
SUBSCRIBERS
PER DROP
DEAL ALERT! EXCLUSIVE
• Single sponsored, customizable
e-newsletter format enables you to have
100% SOV
• Creative width 600x600. Maximum file
size 65k.
• Available 3 Wednesdays per month
• Edited version of deal will appear on
BudgetTravel.com for up to 30 days
• Net Rate: $18,965 per drop
• 3x at $17,065 per drop
• 6x at $16,120 per drop
DEAL ALERTS! MULTI-LISTING
• A cost-effective way to send bookers
directly to your site
• Material Specs: 70x70 image, not to
exceed 5K
• Up to 20 advertisers per drop
• Drops the 3rd Wednesday of every month
• Net Rate: $4,100 per drop
• 3x at $3,690 per drop
• 6x at $3,485 per drop
FOR MORE INFORMATION OR AVAILABILITY CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
ELAINE ALIMONTI
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
BudgetTravel.com
3 Direct Response Email Products to Choose From:
Deal Alert! Exclusive
Deal Alerts! Multi-Listing
Editorial E-Newsletter
BEST
V OT E D T T E R
L
S E
E-N E W IN
Y
B M
2012
A P R IL,
•
•
•
•
•
•
•
•
Single sponsored, customizable
e-newsletter format allows you to
have 100% SOV
Creative width 600x600. Maximum file size 65k
Available 3 Wednesdays per month
• Additional listing resides on
BudgetTravel.com for up to 30 days
• Net Rate: $18,965
A cost-effective way to send bookers directly to your site
Material Specs: 70x70 image, not to exceed 5K
Drops the 3rd Wednesday of every
month
Additional listing resides on
BudgetTravel.com for up to 30 days
Net Rate: $4,100
• Leverage BudgetTravel.com’s awardwinning editorial
• Single sponsored
• Two fixed ad units: 300 x 250 big box,
728 x 90 leaderboard
• Drops Monday and Thursday
• Net Rate: $3,845
*All email products are delivered
to 520,000 opt-in users per drop
FOR MORE INFORMATION OR AVAILABILITY CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
ELAINE ALIMONTI
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
Editorial E-Newsletter
BEST
V OT E D T T E R
SLE
E-N E W I N
BY M
2012
A P R I L,
D I G I TA L
Dropping each Monday and Thursday, Budgettravel.com editorial e-newsletters command
immediate attention—and generate maximum click-throughs for your advertising.
Each newsletter
features an enticing visual
above the fold
Your 300 x 250 big box ad
Link to “This Just In”—
BudgetTravel.com’s MIN
“Editorial Hall of Fame”nominated blog
Link to Real Deals—
BudgetTravel.com’s
most popular section
Your 728 x 90
anchor ad
Some Headline Here:
Rate Base . . . . . . . . . . . . . . . . . 520,000
Net Rate . . . . . . . . . . . $3,845 per drop
FOR MORE INFORMATION
Contact your Budget Travel
representative or visit
www.afbtmediakit.com
Frequency Discounts:
3X . . . . . . . . . . . . . . . . . $3,460 per drop
6X . . . . . . . . . . . . . . . . . $3,265 per drop
2012 Editorial E-Newsletter Calendar
Drop Date
IO & Material Due
2-Jan
5-Jan
9-Jan
12-Jan
16-Jan
19-Jan
23-Jan
26-Jan
30-Jan
26-Dec
29-Dec
2-Jan
5-Jan
9-Jan
12-Jan
16-Jan
19-Jan
23-Jan
2-Feb
6-Feb
9-Feb
13-Feb
16-Feb
20-Feb
23-Feb
27-Feb
1-Mar
5-Mar
8-Mar
12-Mar 15-Mar
19-Mar
22-Mar
26-Mar
29-Mar
23-Feb
27-Feb
1-Mar
5-Mar
8-Mar
12-Mar
15-Mar
19-Mar
22-Mar
2-Apr
5-Apr
9-Apr
12-Apr
16-Apr
19-Apr
23-Apr
26-Apr
30-Apr
26-Mar
29-Mar
2-Apr
5-Apr
9-Apr
12-Apr
16-Apr
19-Apr
23-Apr
3-May
7-May
10-May
14-May
17-May
21-May
24-May
28-May
31-May
4-Jun
7-Jun
11-Jun
14-Jun
18-Jun
21-Jun
25-Jun
28-Jun
26-Jan
30-Jan
2-Feb
6-Feb
9-Feb
13-Feb
16-Feb
20-Feb
Drop Date
IO & Material Due
2-Jul 5-Jul
9-Jul
12-Jul
16-Jul
19-Jul
23-Jul
26-Jul
30-Jul
2-Aug
6-Aug
9-Aug
13-Aug
16-Aug
20-Aug
23-Aug
27-Aug
30-Aug
3-Sep 6-Sep
10-Sep
13-Sep
17-Sep
20-Sep
24-Sep
27-Sep
ELAINE ALIMONTI
26-Jul
30-Jul
2-Aug
6-Aug
9-Aug
13-Aug
16-Aug
20-Aug
23-Aug
27-Aug
30-Aug
3-Sep
6-Sep
10-Sep
13-Sep
17-Sep
20-Sep
1-Oct
4-Oct
8-Oct
11-Oct
15-Oct
18-Oct
22-Oct
25-Oct
29-Oct
24-Sep
27-Sep
1-Oct
4-Oct
8-Oct
11-Oct
15-Oct
18-Oct
22-Oct
26-Apr
30-Apr
3-May
7-May
10-May
14-May
17-May
21-May
24-May
1-Nov
5-Nov
8-Nov
12-Nov
15-Nov
19-Nov
22-Nov
26-Nov
29-Nov
25-Oct
29-Oct
1-Nov
5-Nov
8-Nov
12-Nov
15-Nov
19-Nov
22-Nov
28-May
31-May
4-Jun
7-Jun
26-Nov
29-Nov
3-Dec
6-Dec
10-Dec
13-Dec
17-Dec
20-Dec
24-Dec
11-Jun
14-Jun
18-Jun
21-Jun
3-Dec
6-Dec
10-Dec
13-Dec
17-Dec
20-Dec
24-Dec
27-Dec
31-Dec
FOR MORE INFORMATION OR AVAILABILITY CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
25-Jun
28-Jun
2-Jul
5-Jul
9-Jul
12-Jul
16-Jul
19-Jul
23-Jul
Exclusive E-Newsletter Offer
D I G I TA L
OUR BEST
E-NEWSLETTER
OUR TOP
PERFORMER
SPECS
LIMITED TIME
OFFER
R
SUMME
AL
E
D
E M A IL
L
S P E C IA
Budget Travel’s exclusive e-newsletter is our flagship e-newsletter
product, and the most effective way for you to promote specific deals,
drive customers and increase ROI.
• Average Open rate: 12.55%
• Average CTR: 16.62%
Deal will appear on BudgetTravel.com for up to 30 days
• 1x National Rate: $14,223 NET (25% discount)
• 3x National Rate: $12,327 NET (35% discount)
• Sent to 520,000 opt-in subscribers
• 1x EOM/WOM Rate: $7,110 NET (25% discount)
• 3x EOM/WOM Rate: $6,162 NET (35% discount)
• EOM sent to 350,000 opt-in subscribers
• WOM sent to 285,000 opt-in subscribers
DATES
• Available only July/August 2012
• July 3, 6, 11, 25
• August 1, 8, 22, 28, 29
OPT-IN
E-NEWSLETTERS
WORK
FOR MORE INFORMATION OR AVAILABILITY CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
ELAINE ALIMONTI
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
Online Ad Specs
D I G I TA L
A
Expanding Size
Max File Size
Animation
Third Party
Submission Deadline
Size (pixels)
Big Box
(Medium Rectangle)
300x250
610x250
60K
Yes
Yes
5 Days
Half Page
300x600
336x600
336x850
500x600
75K
Yes
Yes
5 Days
Leaderboard
728x90
728x360
60K
Yes
Yes
5 Days
B
STANDARD ADS*
IAB STANDARD AD UNITS
FEATURE BOX
Feature Box
C
A = Leaderboard (728x90)
300x100
N/A
15K
No
Yes
5 Days
B = Half Page (300x600, 336x600, 336x850)
C = Big Box (300x250, 336x280)
HIGH-IMPACT
UNITS
Gateway Ad
Floating Ads**
Pencil Push Down**
Wallpaper
640x480
N/A
100K
Yes
Yes
5 Days
Varies
N/A
100K
Yes
Yes
5 Days
100K
Yes
Yes
5 Days
965x30
965x600
***
VIDEO
On-Site Pre-Roll
480x360
480x270
640x480
N/A
3mg
FLV
N/A
Yes
7 Days
Video In Unit
300x250 610x250
100K
Yes
Yes
5 Days
* IAB Standard Ad Units
** Auto Expand once per day, user-initiated unlimited
*** See “Detailed Online Ad Specs” sheet for full specs
• 30 second max animation
• 1x1 borders required for all
IAB ad units
• Flash frame rate must be less
than 18 frames per second
• Any sound must be userinitiated, defined as a click
and clearly labeled with
“Play” and “Stop” controls
• Interstitial: animation max
10 seconds; must have close
or skip button; will redirect
after 15 seconds; must be
served by third party.
FOR MORE INFORMATION
Contact your Budget Travel representative or visit www.afbtmediakit.com
Online Ad Specs
Max File Size
Animation
Third Party
Deal Alert Exclusive
Deal Alert
Multisponsored
Deal Alerts Text Link
Submission Deadline
Expanding Size
N/A
60K
No
No
7 Days
70x70 N/A
image
125 characters
of text
5K
No
No
7 Days
Size (pixels)
EMAIL
600x600
Max
N/A
N/A
N/A
No
No
7 Days
Editorial Email
Big Box
300x250
N/A
40K
No
No
7 Days
Editorial
Email
Anchor
728x90
N/A
40K
No
No
7 Days
MOBILE
Banner
300x50
N/A
5K
No
Yes
5 Days
Interstitial
320x450
N/A
15K
No
Yes
5 Days
FOR MORE INFORMATION OR AVAILABILITY CONTACT YOUR BUDGET TRAVEL REPRESENTATIVE
ELAINE ALIMONTI
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
Advertising Sales Staff & Offices
C O N TAC T U S
MAIN OFFICE/NORTHEAST
DETROIT
MEXICO/CENTRAL AMERICA
469 Seventh Ave., 3rd Floor
New York, NY 10018
Phone: 646.695.6700 / Fax: 646.695.6704
Maureen Kelley Stewart
Account Executive
Phone: 646.695.6735 / Fax: 646.695.6704
E-mail: Maureen.Kelley.Stewart@BudgetTravel.com
Renata Villa
Texas 5 Ste 2
Col. Nápoles, Del. Benito Juárez
México, DF. 03810
Phone: +52 55 5255 3212
E-mail: Renata.Villa@BudgetTravel.com
Elaine Alimonti
Vice President, Publisher
Phone: 646.695.6762 / Fax: 646.695.6704
Email: Elaine.Alimonti@BudgetTravel.com
Laura Fleckner
Northeast Advertising Director
Phone: 646.695.6726 / Fax: 646.695.6704
E-mail: Laura.Fleckner@BudgetTravel.com
MIDWEST
Marie Wolpert
Account Executive
Phone: 646.695.6766 / Fax: 646.695.6704
E-mail: Marie.Wolpert@BudgetTravel.com
WEST
Maureen Kelley Stewart
Account Executive
Phone: 646.695.6735 / Fax: 646.695.6704
E-mail: Maureen.Kelley.Stewart@BudgetTravel.com
Deborah Howard
Western Advertising Director
Phone: 818.986.7840 / Fax: 310.264.9944
E-mail: Deborah.Howard@BudgetTravel.com
Marie Wolpert
Account Executive
Phone: 646.695.6766 / Fax: 646.695.6704
E-mail: Marie.Wolpert@BudgetTravel.com
Cathy Allendorf
Western Digital Account Executive
Phone: 424.238.5263
E-mail: Cathy.Allendorf@BudgetTravel.com
Ele Hielkema
Associate Account Manager
Phone: 646.695.6738 / Fax: 646.695.6704
E-mail:Ele.Hielkema@BudgetTravel.com
SOUTHEAST/MID-ATLANTIC
Compass Media
175 Northshore Place
Gulf Shores, AL 36542
Dustin Gontarski
Phone: 251.968.4600
E-mail: DGontarski@CompassMedia.com
John Balhouse
Phone:919.526.1035
E-mail:JBalhouse@CompassMedia.com
FLORIDA/CARIBBEAN
Maria Coyne
Maria E. Coyne, Inc.
P.O. Box 530236
Miami Shores, FL 33138
Phone: 305.756.1086
E-mail: mecoyne@bellsouth.net
TEXAS, OKLAHOMA, KANSAS, MISSOURI
Neese & Lee
13800 Montfort Drive
Dallas, TX 75240
Jo Neese
Phone:972.386.6186 / Fax: 866.740.1773
E-mail: JNeese@NeeseandLee.com
Julie Lee
Phone:214.477.0128 / Fax: 866.740.1773
E-mail: JLee@NeeseandLee.com
HAWAII
1750 Kalakaua Ave., Suite 103 #3540
Honolulu, HI 96826
Fax: 808-943-2990
Assistant: Zeny Lucey 808.282.1322
Lola Cohen
Account Executive
Phone: 808.282.1322 / Fax: 808-943-2990
E-mail: LCohen@LolaCohen.com
CLASSIFIED
Ann Marie Johnson
RPI Classifieds USA
President
Phone: 727.507.7505 / Fax: 727.442.2567
E-mail: AMJohnson@RPIClassifieds.com
MARKETING
Timothy Callahan
Integrated Marketing Director
Phone: 646.695.6769 / Fax: 646.695.6704
E-mail: Tim.Callahan@BudgetTravel.com