Brochure Aquarelle

TO BE RECOGNISED BY OUR CUSTOMERS,
EMPLOYEES, SUPPLIERS AND PEERS
AS BEING THE BEST IN THE INDUSTRY
Woven shirts “one stop shop”:
Formal, Casual & Ladies.
8000 employees,
Turnover USD 170 million,
15 million p/year.
“India sub-continent” leadership
for Grade A/B brands & retailers:
Manufacturing facilities in India,
Bangladesh, Mauritius & Madagascar.
Positioned as “Best alternative to China”.
Decentralised global group.
Multi location marketing platform:
· India/Mauritius
Customer driven organisation.
Vertical integration:
· Own mill in Mauritius: CFL
· Formal shirt cluster: Laguna Clothing is a JV with Tessitura Monti Italy
Part of CIEL Textile:
· Aquarelle Group: Woven shirts
· Floreal Knitwear: Woollen sweaters
· Tropic Knits: Fine knits
Turnover: USD 300 million
Total employees: 17,000 people
Global Sustainability Policy
OUR MISSION
TO DELIVER
“UNBEATABLE VALUE”
to medium/upmarket retailers
BE THE BEST
& most profitable supplier
of our customers
1. ‘Product’ leadership
Best sellers
2. Speed and flexibility
Second to none
3. Grade ‘A‘ quality
Consumers come back for more
4. Reliability in performance
Clock work
5. Service & communication
convenient to work with
Easy and 6. Socially & Ethically responsible
Be a leader in “Sustainable Development”
7. Competitiveness
Best “value” supplier
OUR CUSTOMERS
USA
30%
Brooks Brothers
Dillards
E Bauer
J.Crew
JosABank
Levi’s | Dockers
The Mens Warehouse…
Ben Sherman
Camaïeu
Charles Tyrwhitt
Diesel
Dressmann
Esprit
Hugo Boss
Marks and Spencer
Mexx
Sacoor
Thomas Pink
Zara…
EUROPE
45%
INDIA
13%
Benetton
Lee Wrangler
Levi’s
Marks & Spencer…
SOUTH
AFRICA
12%
Rodd & Gunn
Cape Union Mart
Truworth
Woolworths…
MANUFACTURING LOCATIONS
BANGLADESH
MONTI INDIA
1 MILLION P
(Fabric Mill)
7%
INDIA
6,5 MILLION P
43%
MADAGASCAR
MAURITIUS
4 MILLION P
3.5 MILLION P
27%
23%
MAURITIUS /
CFL
(Fabric Mill)
KEY FIGURES
Annual Volumes
(million p)
Manufacturing
Facilities
Marketing
Platform
9 mp
4.5 mp
India: 3mp
Bangladesh: 1mp
Mauritius: 2.5mp
Madagascar: 2.5mp
India: 3.5mp
Mauritius &
Madagascar: 1 mp
INDIA
Aquarelle India
No. 570, New No.22
32nd D Cross,
11th Main Road
Jayanagar 4th Block
Bangalore
Tel. 91 80 45191600
INDIA
Laguna India
50, 1st Floor
1st Main, 9th Cross
Phase III, JP Nagar
Bangalore
Tel. 91 80 43588100
MAURITIUS
Aquarelle Clothing
Boundary Road
Quatre Bornes
Tel. 230 4021100
1.5 mp
MAURITIUS
Laguna MRU
Boundary Road
Quatre Bornes
Tel. 230 4019000
9000 km
Mauritius: 0.5mp
Madagascar: 1mp
Mauritius
MAURITIUS
Pastel Blue
Boundary Road
Quatre Bornes
Tel. 230 4019565
MAURITIUS
CFL
Royal Road
Solitude
Tel. 230 2041670
DUTY FREE BENEFITS
MARKETS
Europe
India
MANUFACTURING
LOCATIONS
Bangladesh
Mauritius
Madagascar
USA
Canada
S. Africa
India
MANUFACTURING CAPABILITIES
MANUFACTURING EXCELLENCE
IS AT THE CORE OF OUR
FACTORIES SET UP TO
DELIVER HIGH CUSTOMER
SATISFACTION WITH
EXCELLENT TEAMS,
EQUIPMENTS
MANAGEMENT SYSTEMS
AND ORGANISATION.
Engineered workstations using folder,
stackers and special purpose machines.
Strong quality and
productivity culture.
Chairman Manufacturing Excellence
Award yearly ceremony.
World class selection and
training systems for workers.
Facilities for washing and embroidery.
QUALITY ASSURANCE
Led by experienced technicians and
dedicated QA teams.
Comprehensive Quality Manual,
basis for fabric, trim, pre-production,
production control.
Pre-production Quality Assurance:
Includes feasibility/risk evaluation of
new products, planning for folders/work
aids/special training needs, managing
pre run, sealed samples, style launch
meeting and first bundle approval.
Production Quality Assurance: Audit of
fabric and trims, process control; in line
and end of line audits, AQL audits.
Product Quality Audit process.
Quality Bonus system.
Yearly Quality Strategic session.
HUMAN RESOURCE
BUSINESS BEING DRIVEN BY
strong experienced leadership team
Focus on attracting and retaining
THE BEST TALENT
Leadership development process
Training and skill centres
OUTSTANDING RATING ON
WELFARE AND COMPLIANCE
CSR: CONTRIBUTION TO FONDATION
“NOUVEAU REGARD”
OUR VALUES
1. PRODUCTS
4. MAIN CUSTOMERS
Casual
Ben Sherman
Casual Luxury: “European collection” from India
Cape Union Mart
Modern classic
Dillards (Daniel Cremieux, Cremieux Jeans, Murano)
Sportswear
Dressmann
Sophisticated washes and finishes
Eddie Bauer
Garment dyeing
Esprit
2. PRODUCT LEADERSHIP
Express
J.Crew
Design team in India and Mauritius:
General collection + Exclusive range
Levi’s
Fabric development with:
∙ Own mill in MRU
∙ India and China mills
Mexx
Access to fabric collections from Monti and
European mills in India
International customer base
Global shopping
3. USP
Fast track in Mauritius - Madagascar: 8 weeks
Own mill
Proximity mill/Garment marker
Marks & Spencer
Woolworths
Zara
5. STRATEGIC OBJECTIVES
4 million pieces new factory, 100km from
Bangalore (washing, printing, embroderies,
integrated facilities)
Own factory in Bangladesh.
Investment in S.East Asia to supply
international brands in China sub-region
become a global vendor to global retail.
JV with Tessitura Monti
1. PRODUCTS
Classic formal and semi-formal shirts
“Wrinkle free” or “Non-iron shirts”:
∙ Easy care
∙ Liquid ammonia: dry and moist
· Post cure
2. PRODUCT LEADERSHIP
European quality at Asian prices
Access to fabric collections from Monti and
European mills in India
Exclusive range can be created at Monti
studio in Italy and with CFL mill in Mauritius
3. USP
Vertical integration
Monti India and Laguna Clothing act as a
vertical providing a “one stop shop” solution
Mauritius, Madagascar as an integrated
supply chain with own mills
Fast track: 8 weeks
4. MAIN CUSTOMERS
Brooks Brothers
Charles Tyrwhitt
Dressmann
Hugo Boss
JosABank
Marks and Spencer
Ted Baker
Thomas Pink
TMW
5. STRATEGIC OBJECTIVES
Offer “wrinkle free” - non iron shirt from India
1. PRODUCTS
3. USP
Casual and sportswear shirts
Vertical integration with CFL MRU
Formal, Classic shirts
Design and Speed
Yarn dyed cotton shirts
4. MAIN CUSTOMERS
Piece dyed and prints
Home wear - Lounge wear
Sophisticated washes
Camaieu
Levi’s
Garment dyeing
Marks and Spencer
2. PRODUCT LEADERSHIP
Woolworths
12 collections per year – European designer
“Yarn dyed checks” leadership
Garment dyed , Tie & Dye, Fancy dyeing
Sud Express
5. STRATEGIC OBJECTIVES
Pastel Blue India
1. PRODUCTS
Yarn dyed woven cotton fabrics
Piece dyed
Prints
Main counts: 40’s to 100/2
2. PRODUCT LEADERSHIP
COLLECTIONS:
Men’s Formal and Men’s Casual
Ladies
Kids
Sleepwear / Loungewear
Specific ranges
3. USP
Integrated market approach with Aquarelle Group
and other garment makers in Mauritius,
Madagascar and South Africa
Presence at Première Vision
4. MAIN CUSTOMERS
Aquarelle Group: J.Crew, Marks and Spencer,
Woolworths, Camaieu
Other garment makers: Mauritius,
Madagascar and South Africa
5. STRATEGIC OBJECTIVES
Positioned as a “European mill” in Mauritius
European design and quality expertise
Design: OXO - Printer: IPC - Printed on Munken Rough - Eco Friendly Paper - with vegetal inks.
Boundary Road, Quatre Bornes, Mauritius
T. +230 402 1100
info@aquarelleshirts.com
www.aquarelleshirts.com