Brand

WALDORF
UNIVERSITY
BRAND STANDARDS
INTERACTIVE
LOGO
Primary Version
Downloads: EPS | JPG | PNG
Horizontal
Downloads: EPS | JPG | PNG
Single Word Mark
One-color Primary: Black or White
Icon
Downloads: EPS | JPG | PNG
One-color Secondary: Purple or Gold
Academic Seal
Downloads: EPS | JPG | PNG
IMPROPER USAGE
Do NOT Switch Colors
WALDORF
UNIVERSITY
Do NOT Stretch
WALDORF
UNIVERSITY
Do NOT Change Letter Spacing
WA L D O R F
UNIVERSITY
Do NOT Angle or Shear
WALDORF
UNIVERSITY
Do NOT Change Typeface
WALDORF
UNIVERSITY
WALDORF
UNIVERSITY
WALDORF
UNIVERSITY
RF
O
D
Y
WNAI LV E R S I T
U
LOGO USAGE GUIDELINES
Isolation Area
Sizing
An area of isolation should be maintained around the logo at all times. This area
Good judgment should be exercised at all times when sizing the logo. Select an
dictates the amount of buffer space that the logo should have in relation to other
appropriate size based on the relationship between the logo, the medium on
design elements appearing nearby. The minimum isolation area for the logo is
which it will appear and other design elements that may appear near the logo. The
determined by the “W.” A more generous isolation area is recommended.
minimum appearance size of the logo is 1 inch horizontal. If the positioning line must
be removed due to legibility or space constraints, care should be taken to place it
near the logo if at all possible.
WALDORF
UNIVERSITY
WALDORF
UNIVERSITY
1”
UNIVERSITY LOGO VARIATIONS
Usage
Department Specific Examples
In an effort to unify Waldorf University and its counterparts, department specific
variations of the university logo should only replace the Waldorf University logo
under special circumstances. Special circumstances may include but are not limited
to: promotional items, tablecloths, trade show decor, etc. The Waldorf University
logo will remain the sole brand of Waldorf University unless given specific permission
FINE ARTS
otherwise. Final decisions on usage are left to the sole discretion of administration.
MUSIC
THEATRE
EMAIL SIGNATURE
Signature
Templates
All faculty and staff must use the designated Waldorf University email signature.
ONLINE AND CAMPUS EMPLOYEES
The design of the signature should not be adjusted or revised.
To install the signature block on your computer, please follow the instructions below:
1. Select the appropriate signature by clicking on the link that is applicable:
ONLINE | CAMPUS | ATHLETICS
2. Press Ctrl+A. This will select the entire signature.
3. Right click and select Copy or press Ctrl+C.
4. Create a new signature in Outlook 2007, 2010, or 2011 and then within that blank
signature window right click and select Paste or press Ctrl+V.
Example
5. Replace name, title and extension with your own and save.
REMOTE EMPLOYEES USING OUTLOOK WEB APP
To install the signature block in your Outlook web app, please follow the instructions below:
1. Sign in to Outlook Web App.
2. On the nav bar, choose Outlook (or Mail) or choose App launcher > Outlook
3. On the navigation bar, choose Settings > Options
4. Under Options, choose Settings > Mail. Or Under Options, choose MAIL > Layout >
Email signature.
5. Select and copy the signature example below:
Your Name
Your Title
Waldorf University
641.585.XXXX | 800.292.1903
106 S. 6th St. | Forest City, Iowa 50436
Waldorf.edu
6. Paste the example signature in the Email Signature text box in the Outlook web app.
7. Replace name, title and extension with your own and save.
ATHLETICS LOGO
Usage
Primary Logo
The Waldorf University logo should not under an circumstances replace the Waldorf
Athletics logo. The athletics logo will remain the sole brand of Waldorf athletics.
Sport Specific Examples
FONTS
Hypatia Sans Pro
This font is recommended for headlines.
Light
Regular
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
Light italic
Italic
Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
Frutiger
This font is recommended for body copy.
45 Light
56 Italic
75 Black
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
46 Light Italic
65 Bold
76 Black Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
55 Roman
66 Bold Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
TYPE TREATMENT
Style
Headline
Typeface: Hypatia Sans Pro Regular
Leading: 3/4 x-height
Space after: .125in
Body
Typeface: Frutiger LT Std 45 Light
Type size: 9pt
Leading: 14pt
Space after paragraph: .125in
Example
LOREM IPSUM
DOLOR SIT AMET
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Phasellus sed orci egestas
tellus mollis volutpat vitae nec turpis. Etiam in nibh semper purus fringilla placerat
sit amet faucibus urna. Aenean a dui eu metus aliquam faucibus ut sit amet eros.
Sed quam odio, commodo et risus dapibus, iaculis venenatis dui. Sed mauris quam,
rhoncus vitae orci at, convallis facilisis erat. Class aptent taciti sociosqu ad litora
torquent per conubia nostra, per inceptos himenaeos.
Nullam ut tortor tortor. Maecenas velit tortor, ornare eget vehicula a, tempus et leo.
Nam egestas ornare condimentum. Sed tincidunt ipsum ut leo vulputate, ac faucibus
arcu mattis. Aliquam erat volutpat. Cras pellentesque nulla in pretium vehicula.
Nullam viverra purus ac sapien pulvinar, ut ullamcorper neque molestie. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Sed
luctus convallis tempor. Aliquam vel orci orci. Suspendisse id massa cursus, hendrerit
elit ut, efficitur orci.
WEB FONTS
Gill Sans
This font is recommended for primary use.
Light
Regular
SemiBold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
0123456789
0123456789
0123456789
Helvetica
This font is recommended for secondary use, if Gill Sans is unavailable.
Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Regular
Bold
abcdefghijklmnopqrstuvwxyz
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
ABCDEFGHIJKLMNOPQRSTUVWXYZ
0123456789
COLOR PALETTE
Primary Colors
There are two main brand colors that are approved for use with this logo, text headers, subheads, backgrounds and other primary design elements. The correct colors should
always be used in order to present a unified and cohesive brand image.
PANTONE 269C
PANTONE 465C
CMYK: 80/98/5/27
CMYK: 9/29/66/24
RGB: 72/32/110
RGB: 183/146/87
WEB: #471F6E
WEB: #B79257
Secondary Colors
A small set of secondary colors is used to add visual interest to marketing pieces when needed. Do not convert to any other value than what is indicated below.
This color is for
printing in Pantone
metallic ink only.
Do not convert to
CMYK, RGB, WEB or
any other value.
PANTONE Black 6C
CMYK: 100/79/44/93
RGB: 0/0/10
WEB: #00000A
PANTONE 871C
Do not convert
to CMYK, RGB, WEB
or any other value.
ATHLETIC COLOR PALETTE
Colors
The Waldorf Athletics color palette can only be used for athletic purposes and cannot be used in addition to the Waldorf University color palette.
PANTONE 269C
PANTONE 429C
PANTONE Black 6C
CMYK: 80/98/5/27
CMYK: 38/28/27/0
CMYK: 100/79/44/93
RGB: 72/32/110
RGB: 163/169/173
RGB: 0/0/10
WEB: #471F6E
WEB: #A3A8AC
WEB: #00000A
Secondary Colors
A metallic secondary color is used to add visual interest to marketing pieces when needed. Do not convert to CMYK, RGB, WEB or any other value.
This color is for
printing in Pantone
metallic ink only.
Do not convert to
CMYK, RGB, WEB or
any other value.
PANTONE 877C
Do not convert
to CMYK, RGB, WEB
or any other value.
IMAGE COLOR OVERLAY
Bottom layer:
80 percent Black on White background
Top layer:
Top layer:
Purple (70, 80, 0, 0)
Gold (9, 29, 66, 24)
with Multiply effect
with Multiply effect
Overlay Colors
A small set of colors is used to create a duotone effect for the image color overlay depicted above.
CMYK: 70/80/0/0
CMYK: 9/29/66/24
RGB: 105/80/161
RGB: 183/146/87
WEB: #6850A1
WEB: #B79257
PARALLELOGRAM OVERVIEW
27.5o
- 27.5o
TEMPLATES
Letterhead
Campus
Powerpoint
Online