Ceramics Expo post show report
Transcription
Ceramics Expo post show report
post show report April 28 – 30, 2015 Cleveland, Ohio “Absolutely one of the best tradeshows I’ve ever been to…” Founding Partner Ken Merritt, Senior Applications Engineer, SolidCAM www.ceramicsexpousa.com contents Event summary 3 Attendee profile 5 Attending companies 8 Exhibiting companies 14 Speaking organizations 16 Event partners 17 Media coverage 18 Media & marketing outreach 23 Press releases 24 Advertising 31 Print & direct mail 34 Online & email marketing 36 Testimonials 39 www.ceramicsexpousa.com 2 event summary W ith manufacturing becoming ever more advanced, ceramic materials are more and more often turned to as the material of choice, and this was more than evident at the world-first Ceramics Expo USA held in Cleveland April 28 through 30. Over 170 exhibitors participated in the first show, 40% more than originally anticipated, with over 20% of the exhibitors coming from outside the USA. 2,117 professionals from the technical ceramics industry attended the free three-day event, which included an expansive exhibit hall, presentations, product launches, keynote speakers, panel discussions and workshops, and more. Among the manufacturing giants in attendance were Boeing, Apple, Ford and Honda. Also in attendance were professionals from NASA’s Glenn Research Center; several schools of ceramics affiliated with major universities in the USA, including Case Western Reserve University in Cleveland; industry scientists, researchers and more. A two-track conference program featuring over 50 expert speakers from NASA, Morgan, Federal-Mogul Powertrain, Boeing, Corning, GE Aviation and more discussed critical issues impacting advanced ceramics, composites and glass manufacturing and applications. This report documents the pre-show marketing campaign in the run-up to the launch of the expo and conference in April 2015. “This is an excellent show. I’ve been able to meet with buyers and customers to learn about new applications and directions we can go in. It’s a great place to bring everyone together” Tony Finoli, Senior Research Engineer, McDanel Advanced Ceramic Technologies www.ceramicsexpousa.com 3 attendee profile QUICK STATS Attendees: 2,117 Pre-registrations: 2,457 Exhibiting companies: 171 Speakers: 55 Attending countries: 25 Ceramics Expo Attendee Profile ATTENDEES BY JOB FUNCTION (%) Academic CEO / President / Managing Director CTO / Technical Lead Engineer – Design Engineer – Electrical Engineer – Manager / Director Engineer – Materials Engineer – Mechanical Engineer – Process Engineer – Systems Engineer – Testing Journalist / Editor / Broadcaster Maintenance / Repair Marketing / Sales / Business Development Other Purchasing / Finance Quality Control Research & Development Student 2.45 15.58 3.06 2.38 0.41 6.33 4.76 1.22 4.63 0.54 0.40 0.27 0.41 28.78 6.33 2.72 1.16 16.05 2.52 “This show has been outstanding…the exhibitors here have been extremely happy with the traffic and the quality of attendees” Mark Mecklenborg, Director of Membership, Meetings Technical Publications, The American Ceramic Society www.ceramicsexpousa.com 4 attendee profile ATTENDEES BY INDUSTRY SECTOR (%) Ceramics Manufacturer – Advanced Materials & Components Ceramics Manufacturer – Construction (Bricks, Tiles, Sanitaryware) Decorating / Glazing Engineering / Design Services Fabricating & Finishing Heat Treatment – Drying, Firing, Melting Laboratory Equipment Materials Preparation, Handling & Packaging OEM / Component Manufacturer – Consumer / Household Products OEM / Component Manufacturer – Defense & Security OEM / Component Manufacturer – Electrical / Electronic OEM / Component Manufacturer – Industrial Equipment OEM / Component Manufacturer – Information Technology OEM / Component Manufacturer – Medical OEM / Component Manufacturer – Power Generation & Distribution OEM / Component Manufacturer – Aerospace OEM / Component Manufacturer – Automotive OEM / Component Manufacturer – Transportation Other Plant Construction – Design & Engineering Raw Materials Research / Academic Testing & Certification Services Tools / Spare Parts Trade & General Media Trade Association / Chamber of Commerce / Development Agency www.ceramicsexpousa.com 24.80 4.28 0.41 4.76 2.51 1.43 0.88 1.09 1.36 0.82 3.53 6.45 0.20 1.97 1.63 2.99 2.65 0.27 14.06 0.20 11.82 7.40 1.09 1.97 0.95 0.48 5 attendee profile ASIA ATTENDEES BY COUNTRY Austria Bangladesh Brazil Bulgaria Canada China Czech Republic France Germany Hungary India Iran, Islamic Republic of Israel Italy Japan Korea, Republic of Latvia Luxembourg Mexico Netherlands Norway Portugal Russian Federation South Korea Spain Sri Lanka Sweden Switzerland AFRICA Taiwan Turkey United Kingdom United States www.ceramicsexpousa.com TOTAL 4 1 2 1 28 57 1 11 33 3 2 1 1 3 16 2 1 2 11 2 3 1 1 1 5 1 2 4 2 4 21 1890 EUROPE % ATTENDANCE 0.19 0.05 0.09 0.05 1.32 2.69 0.05 0.52 1.56 0.14 0.09 0.05 0.05 0.14 0.76 0.09 0.05 0.09 0.52 0.09 0.14 0.05 0.05 0.05 0.24 0.05 0.09 0.19 0.09 0.19 0.99 89.28 NORTH AMERIC 6 attendee profile ATTENDEES BY STATE AK AL AZ CA CO CT DC DE FL GA IA IL IN KS KY MA MD MI MN TOTAL % ATTENDANCE 2 3 3 40 18 16 1 4 15 12 1 37 19 1 21 31 8 67 12 0.14 0.22 0.22 2.89 1.30 1.16 0.07 0.29 1.08 0.87 0.07 2.68 1.37 0.07 1.52 2.24 0.58 4.84 0.87 MO MT NC NE NH NJ NM NY OH OR PA RI SC TN TX UT UT VA WA WI WV 14 1 22 2 2 22 2 114 651 8 154 4 8 7 15 1 5 8 3 11 18 1.01 0.07 1.59 0.14 0.14 1.59 0.14 8.24 47.09 0.58 11.14 0.29 0.58 0.51 1.08 0.07 0.36 0.58 0.22 0.80 1.30 “We’ve had lots of opportunity to connect with friends from the past and meet new friends and make lots of good business connections. It’s been great” John M Finley II, Chairman & CEO, MemPro www.ceramicsexpousa.com 7 attending companies 3D Ceram 3D Systems 3M 5Itech LLC A Better Cut Granite & Tile LLC A&B Industrial Ceramics LLC Aadvanced Machinery Inc AAF International ABCInternational Services Inc AC Products Co Accu-Glass ACI Action Superabrasive Products Active Minerals International LLC Acumen Technology Adam Co Addenda Corporation Adiabatic Solutions ADS Engineering & Design Inc Advanced Ceramics Corp Advanced Energy Advanced Glass & Ceramics Advanced Powder Solutions Advanced Superabrasives Inc Advantek Ceramics Corp Adventec Manufacturing Inc Aerodyne Environmental AGC America Inc Aggressive Grinding Services Airbrasive Jet Technologies AJL, Enterprises Ak Studios Akron Porcelain & Plastics Company Akzo Nobel Alcoa Inc Alcoa Technical Center Alfa Full (Guangxi Tengxian) Titanium Dioxide Co Ltd Alfred Technology Resources / Ceramic Corridor Innovation Centers Alfred University Allied Environmental Services Inc Allied High Tech Products Inc Allied Mineral Products Inc Alloy Engineering Company Almatis Inc Alsher Apm LLC Alstom (Switzerland) Ltd Alteo NA LLC Aluchem Inc Alumina Ceramic Components Inc Alzchem AG AMECO USA American Beryllia Inc American Talc Company Americarb Inc Americhem Inc Ametek Inc Ametek/Interconnect Technologies AMPS LLC Amrox AO Smith Corp AOA-Xinetics Aohs APC International Ltd Apogee Engineered Ceramics Inc Apple Inc Applegate Materials & Systems Inc Appliance Design Applied Ceramics Inc Applied Materials Applied Minerals Inc Applied Test Systems APS Materials Inc Aqua-Therm LLC ARG Recruiting Group Arlington International Inc Artisan Architectural Ceramics LLC Arvos Group Ascon Tecnologic North America ASELSAN ASK Chemicals Hi Tech ASK Chemicals LP ASM Materials Education Foundation ASML Associated Ceramics & Technology Inc Association of American Ceramic Component Manufacturers Astral Material Industrial Co Ltd Astro Met Advanced Ceramics Inc ATC Materials Inc ATI Inc Ati Specialty Alloys & Components Autolite LLC Autolite Spark Plug Automation and Control Technology Autrans Corporation Avalon Precision Metalsmiths AVEKA Axion Power Int. Inc B&D Dental Corp Baerlocher USA Baikowski Bakony Technical Ceramics Ltd Baoan Material Technology Bartley Crucible & Refractories Inc BASF Basic Resources Inc Basstech International Batangas State University Battelle Bechtel Marine Propulsion Corporation (BMPC) Beckman Coulter www.ceramicsexpousa.com Bedford City Schools Beijing Zhongxing Shiqiang Ceramic Bearing Co Ltd Belden Brick Company Bernauer & Associates LLC Best Process Solutions Inc BHS Marketing LLC Bird Electronics BladeRunner Aircraft LLC Blakeslee Equipment Co Blasch Precision Ceramics Inc Bldg Orange Bloom Engineering Blue Line Corporation Blue Photon Technologies Inc Bluechip Industrial Blurry Customs BNK Apparel USA Boca Bearing Company Boeing Borregaard Bosch Bourns Boy Machines Inc BPI Inc Brannon Sowers & Cracraft Pc Brenntag Specialties Inc Bright Materials Inc Britt Manufacturing Bronkhorst USA Brooks Equipment Company Bruker Axs Inc Bucher Emhart Glass Budenheim USA Buffalo Manufacturing Works (Operated By Ewi Materials) Buffalo Precision Glass Bullen Ultrasonics Inc BYK C. A. Litzler Co Inc Calcean LLC California Nanotechnologies Calix Ceramic Solutions Calor Products and Services Capacity Holdings Capital Injection Ceramics Capital Refractories Ltd Carbo Ceramics Inc Carbonone Carlisle Brake & Friction Case Western Reserve University Cavero Coatings CB Mills A Division of Chicago Boiler Company CDB Corp Center For Advanced Ceramic Technology Centerline Technologies 8 attending companies Centorr Vacuum Industries Ceragen LLC Ceralign Ceralink Inc Ceramaret SA Ceramatec Inc Ceramco Inc Ceramdis Advanced Ceramics Ceramic Advantage Ceramic Applications (CA) and Ceramic Forum International (CFI) Ceramic Color & Chemical Mfg. Ceramic Industry Ceramic Innovations Inc Ceramic Publications Company Ceramics Japan Ceramitec 2015 Ceramorphous Ceramtec GmbH Ceramtec NA Ceranova Corporation CerCo Cetek Ltd CG Thermal LLC Champion Channel Products Inc Chem Trace Chemical Methods Inc Chemspec Additives Chentronics LLC Chepetsky Mechanical Plant Christy Minerals Christy Refractories Company Chromalloy Castings Cleora Management LLC Cleveland Automation Engineering Cleveland Electric Laboratories Cleveland Hard Facing Inc Cleveland Vibrator Co Cleveland Wire Cloth CM Furnaces Cognitek COI Ceramics Inc College of Applied Engineering, Sustainability and Technology, Ksu Colorado School of Mines Compex Concentric Marketing Concerned Citizens Ohio Consultant Continental Diamond Tool Corp Continental Mineral Processing Corp Control Concepts Inc Control Instruments Corporation Coorstek Inc Core Cast Corhart Refractories Corhart Refractories of Saint-Gobain Corning Cotsworks LLC Covaron CPP Cribas Y Equipos Industriales Cristal Crockers Construction Croda Crown Battery Manufacturing Cruux C-Therm Technologies Ltd CTS Cement Mfg CUMI America Inc Custom Electronics Inc Custom Processing Services DAI Ceramics Inc Daiichi Jitsugyo (America) Inc Daltile Dan T Moore Companies Danser Inc Data Flute CNC Dauphin Daystar Ceramics DCM Tech Inc De Gruyter De Nora Tech Inc Delphi Delta Faucet Company Deltech Inc Denka Corporation Denki Kagaku Kogyo K.K. Denora Tech Destiny Tool Diacut Inc Diamond America Corp Diamond Tool Mfg. Diamonite CerCo DOCERAM GmbH Corning Dow Corning DU-CO Ceramics Company Dumlupinar University E Micron Technologies Limited Eagle Engineered Solutions Inc Eagle Superabrasives Eaton Ed Fagan Inc Edgewater Capital Partners Edward Orton Jr Ceramic Foundation EEMS LLC Eirich Machines Inc Elan Technology Inc Electro Abrasives LLC Element Materials Technology Elizabeth Carbide Components Elkem AS Technology www.ceramicsexpousa.com Elkem Materials Inc ELTEC Elektronik AG Emerald Group Empire Robotics Empower Materials Inc Encore Materials Inc Endeka Ceramics Inc Enerconsys GmbH Energizer Engineered Materials Insights Engis Corporation ENrG Entgris Inc/Poco Graphite Inc Entratech Systems Envirodiamond Technologies Inc EPSI ER Advanced Ceramics Inc Eriez ESL Electroscience Essential Research Inc, Eugene Apostoluk, B.B.A., J.D. Euromoney Trading Limited and Euromoney Institutional Investor Plc Evans Analytical Group LLC Everfab Inc Exakt Technologies Inc Exochem Exone Company Experience Columbus Exponent ExxonMobil Faci Inc FCET Inc Federal-Mogul FEI Company Ferro Ferrotec (USA) Corporation Filtec Ceramic Filtros Ceramic Products Fireline Inc Fisher Barton Group Fives - Citco and Gardner Products Fives Landis Corp Fives North American Combustion Inc Flacktek Inc Flashpoint Technical Marketing and Sales Inc Flexlink LLC Florida State University FMC Corporation Food Control Div of Spiroflow Systems Ford Motor Company Fosbel Asia Ltd Fosbel Inc Foseco, A Division of Vesuvius Fought Engineering Consulting LLC Fram Group 9 attending companies Fraunhofer IKTS Frederich Pottery Friatec NA LLC Fritsch GmbH Fritsch USA Inc FRS Fuel Cell Energy Inc Furnace Parst LLC Furnace Products and Services Inc Fused Quartz Inc Fusion Ceramics Inc G.W. Schultz Tool Gannon & Scott Gas Technology Institute Gasbarre Products Inc/Ptx-Pentronix/ Simac Ltd Gasbarre Products Inc General Electric Geocorp Inc Georgia Institute of Technology Gerard Daniel Worldwide Gf Machining Solutions GFS Chemicals Giesecke & Devrient America Gladding, McBean Glass & Ceramic Chemicals Emporium Glass Coatings & Concepts Glass Manufacturing Industry Council Glass Mfg Industry Council Glen-Gery Brick Glenn Hunter & Associates Glidewell Dental Lab Glidewell Laboratories Global Ceramic Industry Co Ltd Global Superabrasives Globex Logistics Inc GMA Industries Inc GMT Engineering GNP Ceramics Goldemar Goodfellow Corporation Gorman-Rupp Industries Graftech International Grand Northern Products Graphite Machining Inc Graphite Metallizing Corporation Graphite Sales Inc Great Lakes Technology Greenleaf Corporation Group Transportation Services Grupo Pestim Sa De Cv GTAT GTSSG H.C. Starck Hammond Group Inc HarbisonWalker International Harper International Corporation Harrop Industries Inc Hays Cleveland Hearth & Home Technologies Henkel Heraeus Quartz America Hewlett Packard Hi TeMetal Group Inc Hidden Point Consulting LLC Hifunda LLC Hitachi Hocking College Holland Manufacturing Corp Holland Technical Ceramics Inc Homer Laughlin China Company Homework Remodeling Honda Horiba Instruments Inc Hotend Works LLC Houghton International Huntington Hycomp LLC Hysitron I Squared R Element, Co iAlloys Co Ltd Ibiden USA Corporation ICRA SPA IGA Abrasives LLC Imacro Incorporated IMC Marks Imerys Impactus Consulting Inabata & Co Ltd Inabata America Corporation IncubatorWorks Indium Corporation Indo-US MIM Tec Pvt Ltd Induceramic Industrial Ceramic Products Inc Industrial Mold & Machine Industrie Bitossi SpA Industriekeramik Hochrein GmbH Infosight Corporation Inmatec Technologies GmbH Innex Innovative Industries Innovative Ceramic Innovative Fabrication Innovative Industries Innovative Research and Products Inc Innovnano Inoac USA Inc Insaco Incorporated Instru-Met Corp Inta Technologies International Ceramic Engineering International Refractories Ionix Advanced Technologies IPS Ceramics www.ceramicsexpousa.com IRD Ceramics Isolantite Mfg. Co Inc Isotronix Devices LLC Istanbul Technical University Itc - International Technical Ceramics LLC Itm Co Ltd ITW Ivoclar Vivadent Inc Iwatani Corporation of America James Kent Ceramic Materials Ltd Japan Fine Ceramics Association JBC Jeannine Burls Jenike & Johanson Jensen Jiangxi Kexing Special Ceramic Co Ltd JobsinFuelCells.Com Johanson Technology Inc John Crane Inc Johnson Matthey JTEKT North America JVSMarketing Consultants JWI Capital LLC K & N Consulting LLC Keeling & Walker Keith Company Kelley Industrial Sales Inc Kelly Engineering Resources Kelly Scientific Resources Kennametal Inc Kent State University Kerneos Inc Kexing Special Ceramics Co Ltd Kläger Spritzguß GmbH & Co KG Koch-Knight LLC Kohler Company Komotion Technologies Ltd Kopp Glass Kraftworks Inc Kruse Technologies Inc KT Refractories Kubota Materials Canada Kurt J. Lesker Company Kyocera Industrial Ceramics Corporation Lab Synergy LLC Labaer Inc Labinal Power System (Safran) Laird Lam Research Corporation Lancaster Products Lancer Systems Lanly Company Lap Tech Industries League Park Advisors LECO Corporation 10 attending companies Levy Mg LG Fuel Cell Systems LGFCS Inc Lhoist North America Liberty Machinery Company Light Sources Inc Lincoln Electric Company Lintech International LLC Lithoz GmbH LMT Onsrud LP Lockheed Martin Louisville Fire Brick Works Inc Lovepac Ceramics Lowe Chemical Company LUK USA LLC M.E. Schupp Industriekeramik GmbH & Co KG MABS Machined Ceramics Inc Machmotion Magneco/Metrel Inc Magnetic Specialties Inc Malyn Industrial Ceramics Inc Man Stuff Inc Mansfield Plumbing Products LLC Mantec Technical Ceramics Mantra Innovative Systems Marcus Materials Co Maryland Refractories Company Maschinenfabrik Gustav Eirich GmbH Mason Color Works Inc Materials Innovate LLC Materials Research & Design Inc Materials Research and Processing LLC Materion Matrix Enterprises McDanel Advanced Ceramic Technologies McGowan Meggitt Aircraft Braking Systems MEL Chemicals MemPro Materials Corporation Merit Sensor Systems MesoCoat Inc Metal Matrix Innovations Metalin Metamark Inc Metamateria Technologies Metsch Refractories Inc Mexican Navy Michael Alan Mann Consulting Michigan State University Microdiamant USA Inc Micromeritics Instrument Corp Microtek Finishing LLC Microtrac Inc Midmark Capital Midwestern Industries Inc Millennitek LLC Mini LLC Missouri Continental Supply Missouri S&T MJPE LLC MK Import/Export Inc Mohr Corporation Momentive Performance Materials Inc Momentive Quartz Morgan Advanced Materials Morgan Technical Ceramics Mo-Sci Corporation Motor City Industrial Marketing Motorola Mobility Moxon & Associates MPD Components Inc MPI Corporation MPM Munro & Associates Inc Murata Americas MWI Inc Carbon and Graphite Solutions MWV - Purification Cellutions Myers Consulting Services N&R Engineering Nabaltec AG Nabertherm Nanoe Nanofilm Ltd Nanolap Technologies LLC NASA National Boraxx National Lime & Stone Co Navitas NETZSCH New Horizon Search New Tech Ceramics Inc New York State College of Ceramics, Alfred University – Kazuo Inamori School of Engineering Newell Rubbermaid Nexceris Nextech Materials Ltd Nexthermal Nextstep Ideas LLC NGK Sparkplugs NGK-Locke Inc Nichias Corporation Nikkei North America Aluminum Inc Ningbo Cathay Pacific Ceramics Co Ltd Ningxia Haolida Industry & Trade Co Ltd Nippon Tungsten USA Inc Nirvana Energy Systems Inc Nol-Tec Systems Norchem Corporation www.ceramicsexpousa.com Noritake Noritake Lanka Porcelain Pvt Ltd North American Coating Laboratories North American Hoganas Inc North Technical Management LLC Northern Illinois University NRG Concepts NSG Group NSL Analytical Nu-Star Inc Nutec Bickley Nyacol Nano Technologies Inc NYSCC At Alfred University OAI/NASA Glenn Research Center Oak Ridge National Laboratory OCI Company Ltd Oerlikon Leybold Vacuum O-F Industries LLC Ohio Aerospace Institute Ohio Carbon Industries Ohio Industrial Sales Inc Oia Global Old Hickory Clay Company Omya Inc ON Semiconductor Onex Construction Onex Inc OPF Enterprises Optigrate Corp Optimax Systems Orton Ceramic Foundation Owens Illinois Inc Oxane Materials Ozark Technical Ceramics Inc P&I Taiwan Palm International Panadyne Inc Paragon Industries Pardam S.R.O. Parker Bailey Sales Pars Fakoor Company Pars Fakoor Mavad Paul Consult PP LLC Paul Davis Automation Paul O. Abbe Pavlik and Partners PCB Piezotronics PCC Airfoils PCC Structurals Pearne & Gordon LLP Penn State University Perspective2020 pH Matter LLC Philips Ceramics Uden PIDC Piezo-Kinetics Inc Pingxiang Zhongou New Material I&E Co Ltd 11 attending companies Pittsburgh Corning Corp P-Ker Engineering Plansee USA PM Industries Inc Poco Graphite Inc Pôle Européen De La Céramique Polyone Possehl Erzkontor Na Inc Powder Processing & Technology LLC Powdermet Inc Praxair Inc Precipart Precision Ceramics USA Inc Precision Casting Equipment & Tool Co LLC Precision Polymer Casting Prematech Advanced Ceramics Prime Mover International LLC Prince & Izant Company Prince Minerals Proactive Maintenance LLC Process Improvement Machinery Progressive Manufacturing Technology Inc Project T.E.A.C.H. Inc Prospective2020 Proto Manufacturing Inc PSC Inc PSNergy PVS Process Equipment Pyrobras (Pyrotek Group) Qig Group Qingdao Terio Corporation Qingdao Western Coast Advanced Materials Co Ltd Quality Executive Search Inc Quarry Tile Co Quickdraft Quintus Technologies LLC R J Peters Company Inc R.E. Carroll R.F. Nixon Associates Inc Radiac Abrasives Ramada Ransom & Randolph Rapid Radiant Rath Group Rath Inc Rauschert Industries Inc Rauscherts.A. De C.V. Raymond Bartlett Snow, Arvos Group Raytheon Company RDP Corp REC Components Reeves Materials Engineering REF Minerals Reflective Recycling Refractory Specialties Incorporated Refractron Technologies Corp Refratechnik Ceramics Rego-Fix Tool Corporation Renaissance Services Reno Refractories Inc Resco Products Inc Resodyn Acoustic Mixers Reymond Products International RHI RHI US Ltd Ribtec Riedhammer GmbH / Team By Sacmi Rigaku Americas Corporation Ritz Carlton Riverside Refractories Inc RMB Specialties Inc Robocasting Enterprises LLC Robot Specialties Ltd Roccera LLC Rockwood Lithium Inc Rocky Mountain Materials Solutions LLC Rogers Corp Roman Manufacturing Inc RoviSys RP+M RSW Business Development RTC Inc Russell Industrial S & J Trading Inc S&A Consulting Group LLP S. Goldmann GmbH & Co KG Safran Labinal Power Systems Saint-Gobain Samsung Electronics Sandia National Lab Sandvik Sanford Rose Associates Sanza LLC Sasol Chemicals North America Sauereisen Inc Saxon Glass Technologies Inc Schaefer Industries Inc Schneider-Electric Schott Defense Schott NA - Lighting and Imaging Schunk Ingenieurkeramik GmbH Schunk Mexico SCI Engineered Materials Searles Valley Minerals Seena Keshav Corporation Selas Heat Technology Company LLC Selee Corp Semco Carbon Seneca Ceramics Sensivida Medical Technologies Inc Sentro Tech www.ceramicsexpousa.com Sepr Saint-Gobain Zirpro Ses Cleantech Sest Inc Setaram Inc SGL Group - The Carbon Company Shamrock Technologies Shandong Weiji Carbon-Tech Co Ltd Shanghai Jiao Tong University, China Shanghai Unite Technology Co Ltd Shuttleworth Siemens SiGMa Advanced Materials Silicon Carbide Products Inc Smart Hats LLC Smart Material Corp Snow Shoe Refractories SolidCam Sonnhalter Marketing Sowers-Felker Spang Power Electronics Specialty Glass Inc Specialty Granules Inc Specialty Minerals Specialty Products Co Specialty Seal Group Inc Spiroflow Automation Solutions SPM Automation Squire Ridge Company Stackpole International Stahli USA Inc State Agency Steady State Stellar Materials Stevens Strategic Stewart Quad & Cycle Stirling Power Inc Stoke-On-Trent City Council Sumitomo Chemical Co Ltd Sun Analytical Suncoke Energy Sun-Ever Co Ltd Sunrock Ceramics Suntech Advanced Ceramics (Shenzhen) Co Ltd Suntiger LLC Superior Clay Corp Superior Graphite Superior Technical Ceramics Surface Finishes Surmet Corporation Suzhou Jingdu Ceramics Technology Co Ltd Swagelok Center For Surface Analysis of Materials Swindell Dressler International Company Syco Syncshow 12 attending companies Syneron-Candela Ta Instruments - Water Corporation LLC Tam Ceramics TBS Abrasives Team By SAMCI’ Laeis GmbH Techneglas Technical Materials Inc Technical Products Inc Techno-Ceramics Inc Technology Management Inc Tecspex LLC Tekna Seal LLC Tekquest LLC Temtek Solutions Tethon3D Tevtech LLC Thapar University, Patiala The Akron Porcelain & Plastics The American Ceramic Society (ACerS) The Belden Brick Company The Bergquist Company The Boeing Company The Ceramic and Glass Industry Foundation The Edward Orton Jr. Ceramic Foundation The Exone Company The Hall China Co The Homer Laughlin China Company The Indian Ceramic Society, Hyderabad Chapter The Inventures Group The Lanly Company The Lincoln Electric Company The National Lime & Stone Co The Oclugo Co Inc The Pennsylvania State University The Plain Dealer The Prince & Izant Companies The Schaefer Group Inc The Shepherd Color Company The Technology House The University of Akron The Young Industries Inc The University of Arizona Thermalmax Inc Thermaltek Inc Thermcraft Inc Thermo Fisher Scientific Thermo Temperature Control Thermtrend Inc Thiele Kaolin Co Thompson Coburn LLP Timberline Designs Timothy J. Hillkirk Consulting Tistle Group LLC T-Maz LLC TMI Fuel Cell Systems Tooling Edge LLC Toshiba Corporation Tournigan Toyota Tsusho America Trans Globe LLC Trans-Tech Inc Treibacher Industrie AG Trexler Rubber Company TRS Consulting TRSTechnologies Inc Tunable Materials Co Ltd Tuthill Transfer Systems U.S. Army U.S. Chemicals Ub Nys Center of Excellence Materials Informatics UES Inc UKTI/Staffordshire Chambers Ultrasonic Technologies Inc Umicore Thin Film Products Unifrax I LLC Unimin Corporation Union Process Inc United Materials International United States Advanced Ceramics Association (USACA) United World Line Universal Laser Systems Inc Universal Photonics Inc University Media International University of Akron University of Alaska Fairbanks University of California, Davis University of Dayton University of Louisville University of Michigan University of Pennsylvania University of Pittsburgh University of Toledo University of Toronto UPAM UPITT UPS US Electrofused Minerals US Pigment Corporation US Refractory Products US Stoneware USACA US-Baoan Material Technology USEM /Electro Abrasives UTC Vanderbilt Minerals LLC Veitsch-Radex America LLC Verder Scientific Inc Verity Technical Consultants LLC www.ceramicsexpousa.com Vesta Si Europe AB Vesuvius Virginia Tech Viridis3D LLC Vitcas Ltd W.H. Kay Company Wa Gooch Consulting Inc Wahl Refractory Solutions Warner Power Washington Mills Ceramics Corporation Washington Mills Electro Minerals Corp Waters Watt Fuel Cell Watteredge LLC Weasel Network Ltd Weber Stephen Products Weiss-Aug Co Inc Wesbond Corporation West River Resources LLC Western New England University Westmoreland Advanced Materials Inc Whip Mix Corp Whitacre Greer Company White Flame LLC Wineman Technology Wisconsin Ceramic Products Wizard Enterprise Wolfram Labs World Synergy Wright State University Wunder Mold Inc XG Sciences Xieta International SL X-Ray Industries Inc Yantai Torch Special High Temperature Ceramics Co Ltd Yass International Yıldırım Beyazıt University Yixing Zhong Run Ceramics Technology Co Ltd Youngstown State University Yugyokuen Ceramics Co Ltd Zantho Tools Zar-Tech Zhengzhou Zhenzhong Fused New Material Co Ltd Zili Corp Ltd Zircar Ceramics Inc Zircar Refractory Composites Inc Zircar Zirconia Inc Zircoa Inc Zircomet Ltd Zochem Zschimmer & Schwarz 13 exhibiting companies 3D Ceram Aerodyne Environmental Akron Porcelain & Plastics Company Alfa Full (Guangxi Tengxian) Titanium Dioxide Co Ltd Alfred University Almatis Inc Alteo NA LLC Aluchem Inc Alumina Ceramic Components Inc Alzchem AG American Beryllia Inc APC International Ltd Apogee Engineered Ceramics Inc Applied Ceramics Inc Applied Minerals Inc Associated Ceramics & Technology Inc Association of American Ceramic Component Manufacturers Astral Material Industrial Co Ltd AVEKA Baikowski International Baikowski Japan Co Ltd Baikowski Malakoff Inc Bakony Technical Ceramics Ltd Basstech International Beckman Coulter Beijing Zhongxing Shiqiang Ceramic Bearing Co Ltd Blasch Precision Ceramics Inc Blue Photon Technologies Inc Blurry Customs Boca Bearing Company Brenntag Specialties Inc Bullen Ultrasonics Inc C-Mac C. A. Litzler Co Inc California Nanotechnologies Carbo Ceramics Inc Carbolite Case Western Reserve University Centerline Technologies Ceramco Inc Ceramdis Advanced Ceramics Ceramic Applications (CA) and Ceramic Forum International (CFI) Ceramic Industry CerCo Inc Champion Chem Trace Cleveland Electric Laboratories Cleveland Vibrator Co COI Ceramics Inc Corning Custom Processing Services Daiichi Jitsugyo (America) Inc Deltech Inc Diacut Inc Diamond America Corp Diamond Tool Mfg. www.ceramicsexpousa.com Dorst America Inc DU-CO Ceramics Company Edward Orton Jr Ceramic Foundation Eirich Machines Inc Elan Technology Inc Elkem Materials Inc ESL Electroscience Evans Analytical Group LLC Exakt Technologies Inc Exone Company Ferro Ceramic Grinding Inc Filtros Ceramic Products Fives - Citco and Gardner Products Fives Landis Corp Flacktek Inc Fraunhofer IKTS Friatec NA LLC Friatecna LLC Fritsch USA Inc G.W. Schultz Tool Gasbarre Products Inc Geocorp Inc Glass Mfg Industry Council Global Superabrasives Globex Logistics Inc Goodfellow Corporation HarbisonWalker International Harper International Corporation Harrop Industries Inc Hitachi Horiba Instruments Inc Houghton International Huayou International Inc Hysitron Imerys Kiln Furniture Imerys North America Ceramics Inabata America Corporation Indo-US MIM Tec Pvt Ltd Industrial Minerals Industriekeramik Hochrein, GmbH Innovative Fabrication Innovnano Inta Technologies IPS Ceramics IRD Ceramics James Kent Ceramic Materials Ltd Jiangxi Kexing Special Ceramic Co Ltd Keeling & Walker Keith Company Kexing Special Ceramics Co Ltd Kläger Spritzguß GmbH & Co KG Lab Synergy LLC Lancaster Products Lanly Company Lap Tech Industries Lithoz GmbH M.E. Schupp Industriekeramik GmbH & Co KG 14 exhibiting companies Machmotion Mantec Technical Ceramics Mantra Innovative Systems Materion Ceramics MemPro Materials Corporation Metsch Refractories Inc Micromeritics Instrument Corp Microtrac Inc Millennitek LLC MK Import/Export Inc Momentive Performance Materials Inc Morgan Advanced Materials Mo-Sci Corporation Nabaltec AG Nabertherm Nanoe NETZSCH Ningbo Cathay Pacific Ceramics Co Ltd Ningxia Haolida Industry & Trade Co Ltd Noritake Northern Illinois University NSL Analytical Nu-Star Inc Nutec Bickley Nyacol Nano Technologies Inc OPF Enterprises Orton Ceramic Foundation Pardam S.R.O. Paul O. Abbe Philips Ceramics Uden Piezo Kinetics Powder Processing & Technology LLC Prematech Advanced Ceramics Prince & Izant Company Progressive Manufacturing Technology Inc PSC Inc Qingdao Terio Corporation Qingdao Western Coast Advanced Materials Co Ltd Quickdraft R.F. Nixon Associates Inc Rath Inc Robocasting Enterprises LLC Saint-Gobain NorPro Saint-Gobain Silicon Carbide Saint-Gobain ZirPro Saint-Gobain HRP-Engineered Ceramics Sauereisen Inc www.ceramicsexpousa.com Seneca Ceramics Sentro Tech Setaram Inc Shanghai Unite Technology Co Ltd SiGMa Advanced Materials Sinocera SolidCam Specialty Glass Inc Stahli USA Inc Stoke-On-Trent City Council Sumitomo Chemical Co Ltd Suntech Advanced Ceramics (Shenzhen) Co Ltd Superior Graphite Superior Technical Ceramics Suzhou Jingdu Ceramics Technology Co Ltd Swindell Dressler International Company Ta Instruments - Water Corporation LLC TBS Abrasives Team By SAMCI’ Laeis GmbH Tevtech LLC The American Ceramic Society (ACerS) The Ceramic and Glass Industry Foundation The City of Stoke on Trent The Schaefer Group Inc The Young Industries Inc Thermaltek Inc Thermo Fisher Scientific Thermo Temperature Control Trans-Tech Inc Treibacher Industrie AG Tunable Materials Co Ltd UKTI/Staffordshire Chambers Union Process Universal Laser Systems Inc US Stoneware Verder Scientifc Inc Verity Technical Consultants LLC Vesta Si Europe AB Viridis3D Washington Mills Electro Minerals Corp Xieta International SL Yixing Zhong Run Ceramics Technology Co Ltd Zhengzhou Zhenzhong Fused New Material Co Ltd Zircar Ceramics Inc Zircar Refractory Composites Inc Zircoa Inc 15 speaking organizations Innovative Energy & Materials Solutions www.ceramicsexpousa.com 16 event partners Founding partner Sponsors R E F R A C T O R I E S Supporters www.ceramicsexpousa.com 17 media coverage Online Inaugural ‘Ceramics Expo’ trade show set for Cleveland, Ohio The American Ceramic Society, January 24, 2014 ceramics.org/ceramic-tech-today/inaugural-ceramics-expo-trade-show-set-for-cleveland-ohio Photoblog—ICACC exhibit hall draws large crowd and Ceramics Expo officially launches The American Ceramic Society, January 31, 2014 ceramics.org/ceramic-tech-today/photoblog-icacc-exhibit-hall-draws-large-crowd-and-ceramics-expoofficially-launches ACerS leaps into 2015 with new programs and products The American Ceramic Society, November 25, 2014 ceramics.org/ceramic-tech-today/acers-leaps-into-2015-with-new-programs-and-products World first at Ceramics Expo 2015 Ceramic Industry, January 12, 2015 www.ceramicindustry.com/articles/94438-world-first-at-ceramics-expo-2015 Ceramics Expo draws most interest Ceramic Industry, January 18, 2015 www.ceramicindustry.com/blogs/14-ceramic-industry-blog/post/94465-ceramics-expo-draws-mostinterest Firms head to US to promote Stoke-on-Trent as the ‘World Capital of Ceramics’ The Sentinel, February 20, 2015 www.stokesentinel.co.uk/Stoke-Trent-pottery-firms-set-trip-promote-city/story-26057940-detail/story. html Stoke-on-Trent City Council to pay £6k towards Ohio trade mission The Sentinel, February 22, 2015 www.stokesentinel.co.uk/Stoke-Trent-City-Council-pay-6k-Ohio-trade/story-26065022-detail/story. html Opportunities abound at Ceramics Expo Ceramic Industry, March 2, 2015 www.ceramicindustry.com/articles/94538-opportunities-abound-at-ceramics-expo Stoke-on-Trent companies fly the flag for ceramics Ceramics Skills Academy, March 3, 2015 www.ceramicskillsacademy.co.uk/news/2015/03/stoke-on-trent-companies-fly-the-flag-for-ceramics/ www.ceramicsexpousa.com 18 media coverage Ceramics Expo exhibitor spotlight: Mo-Sci Corporation The American Ceramic Society, March 11, 2015 ceramics.org/ceramic-tech-today/biomaterials/ceramics-expo-exhibitor-spotlight-mo-scicorporation Ceramics Expo Cleveland rocks advanced materials Ceramic Applications, March 13, 2015 www.ceramic-applications.com/news.html?page=1&news_id=6329 Ceramics Expo Cleveland rocks advanced materials Ceramic Forum International, March 13, 2015 www.cfi.de/news.html?page=1&news_id=6329 Ceramics Expo Cleveland rocks advanced materials Ceramic Applications, March 13, 2015 www.ceramic-applications.com/news.html?page=1&news_id=6329 Ceramics manufacturing thriving in Cleveland IX Center, March 14, 2015 www.ixcenter.com/en/About_Us/News.aspx?newsid=481100e8-1f16-4816-b1d1-9fe26679d5b5 Ceramics Expo exhibitor spotlight: Harrop Industries The American Ceramic Society, March 17, 2015 ceramics.org/ceramic-tech-today/ceramics-expo-exhibitor-spotlight-harrop-industries Ceramics Expo exhibitor spotlight: Morgan Advanced Materials The American Ceramic Society, March 23, 2015 ceramics.org/ceramic-tech-today/biomaterials/ceramics-expo-exhibitor-spotlight-morganadvanced-materials Innovative technology making Cleveland debut WKYC, March 24, 2015 www.wkyc.com/story/news/local/cleveland/2015/03/24/innovative-technology-makingcleveland-debut/70364768/ Ceramics Expo exhibitor spotlight: ALTEO The American Ceramic Society, March 25, 2015 ceramics.org/ceramic-tech-today/ceramics-expo-exhibitor-spotlight-alteo New technologies, seminars & demos – are you set for Ceramics Expo 2015? Glass on Web, March 25, 2 015 www.glassonweb.com/news/index/25317/ www.ceramicsexpousa.com 19 media coverage Ceramics Expo exhibitor spotlight: Lithoz The American Ceramic Society, March 31, 2015 ceramics.org/ceramic-tech-today/ceramics-expo-exhibitor-spotlight-lithoz Ceramics Expo explores the next dimension Ceramic Industry, April 1, 2015 www.ceramicindustry.com/articles/94609-ceramics-expo-explores-the-nextdimension?v=preview Ceramics are everywhere Ceramic Industry, April 1, 2015 www.ceramicindustry.com/articles/94607-ceramics-are-everywhere Ceramics Expo exhibitor spotlight: Harper International The American Ceramic Society, April 7, 2015 ceramics.org/ceramic-tech-today/ceramics-expo-exhibitor-spotlight-harper-international Innovnano develops nanostructured monoclinic zirconia with enhanced properties AZO Materials, April 8, 2015 www.azom.com/news.aspx?newsID=43606 Ceramics Expo exhibitor spotlight: Zircoa The American Ceramic Society, April 15, 2015 ceramics.org/ceramic-tech-today/ceramics-expo-exhibitor-spotlight-zircoa Ceramics Expo is coming to Cleveland, and it’s free for attendees Crain’s Cleveland Business, April 15, 2015 www.crainscleveland.com/article/20150415/FREE/150419899/ceramics-expo-is-coming-tocleveland-and-its-free-for-attendees MIT celebrates contributions of ceramics, glass, and W. David Kingery with lab reopening The American Ceramic Society, April 23, 2015 ceramics.org/ceramic-tech-today/mit-celebrates-contributions-of-ceramics-glass-and-w-davidkingery-with-lab-reopening Ceramics Expo 2015: Five things you need to know The American Ceramic Society, April 23, 2015 ceramics.org/ceramic-tech-today/ceramics-expo-2015-five-things-you-need-to-know www.ceramicsexpousa.com 20 media coverage Four alumni to serve on ceramic/glass industry board Alfred University, April 23, 2015 www.alfred.edu/pressreleases/viewrelease.cfm?ID=11322 Products, vendors, demos, sumo wrestlers, and more – inaugural Ceramics Expo delivers it all The American Ceramic Society, April 29, 2015 ceramics.org/ceramic-tech-today/products-vendors-demos-sumo-wrestlers-and-more-inauguralceramics-expo-delivers-it-all Ceramics Expo 2015 Ceramic Applications, April 29, 2015 www.ceramic-applications.com/news.html?page=1&news_id=5167 Ceramic manufacturing is back in a big way at Ceramics Expo The American Ceramic Society, May 1, 2015 ceramics.org/ceramic-tech-today/ceramic-manufacturing-is-back-in-a-big-way-at-ceramics-expo Ceramic success! First-ever Ceramics Expo turns hype into reality The American Ceramic Society, May 1, 2015 ceramics.org/ceramic-tech-today/ceramic-success-first-ever-ceramics-expo-turns-hype-intoreality First Ceramics Expo in Cleveland expected to draw thousands (video) Cleveland.com, May 1, 2015 www.cleveland.com/business/index.ssf/2015/04/vfirst_ceramics_expo_opens_in_c.html Ceramic manufacturing is back in a big way at Ceramics Expo Innovacera.com, May 4, 2015 innovacera.wordpress.com/2015/05/04/ceramic-manufacturing-is-back-in-a-big-way-at-ceramicsexpo/ 49,000 manufacturing jobs headed to Northeast Ohio by 2025, Team NEO says Crain’s Cleveland Business, May 4, 2015 www.cleveland.com/business/index.ssf/2015/05/manufacturing_to_add_49000_job.html Ceramics Expo Lab Product News www.labcanada.com/events/event-details.aspx?id=60107&er=NA www.ceramicsexpousa.com 21 media coverage 1 2 1 2 Ceramic and glass manufacturers Ohio bound The tradeshow for ceramics supply chain Ceramics Expo debuts April 28–30, 2015 Interceram, November/December 2014 Steel | Automobiles | Aerospace Energy | Biomedicine W hat do these have in common? They all are manufacturing industries in Cleveland, Ohio. In addition, they all depend one way or another on engineered ceramics and glasses. under one roof,” says Charlie Spahr, ACerS executive director. ACerS is a founding partner in the new event organized by U.K. based Smarter Shows, a group that specializes in organizing advanced engineering trade shows. Adam Moore, Smarter Shows event director, says, “The ceramics industry in North America is set for huge growth as the range and depth of applications for advanced ceramic and glass materials increases. Ceramics Expo will be a catalyst for So, when organizers of Ceramics Expo (CEX)—a new manufacturing trade show—went hunting for a site to establish the new show, they quickly realized Cleveland is located ideally in the center of the manufacturing Midwest. They also quickly realized that the city is leveraging its steelmaking and automaking acumen into new industries, such as energy and biomedicine. Cleveland knows manufacturing! Ceramics Expo debuts April 28–30, 2015, in Cleveland, Ohio. Organizers selected the site because of its central location to manufacturing in the Midwest that is both convenient and Ceramic and glass manufacturers Ohio bound American Ceramic Society Bulletin, December 2014 accessible. The event presents a perfect opportunity for CEOs, production and technical directors, lead engineers, project managers, and buyers to explore the latest innovations and research in this exciting and constantly evolving industry. The inaugural Ceramics Expo promises to take the ceramic and glass industry to a new level. “Ceramics Expo establishes a crucial marketplace for ceramic and glass manufacturing and supply chain products and services 10 3 4 Credit: Smarter Shows Print www.ceramics.org | American Ceramic Society Bulletin, Vol. 93, No. 9 Industry Focus #education #advanced #manufacturing #events Opportunities Abound at Ceramics Expo Ceramic industry professionals can discover new technologies and solutions at the upcoming Ceramics Expo. 3 Ceramics Expo Cleveland rocks advanced materials and glasses. Expert viewpoints will be shared through a combination of panel discussions, case studies and keynote presentations. Conference topics in both tracks will primarily focus on four themes: transportation, energy, sustainability, and specialty ceramic and glass manufacturing. In the transportation arena, manufacturers are seeing the advantages of using advanced ceramic materials to respond to consumer demands and regulations that require increased energy efficiency. Key topics in this theme will cover engine materials, ceramic brakes, sensors and more. Similar types of ceramic materials are also used in the generation, storage and delivery of energy. Energy-intensive industries are turning to ceramics and additive manufacturing processes to achieve stricter emissions targets, reduce energy and maintenance costs, and improve sustainability. Topics relating to the specialty ceramic and glass theme will feature growing industries that use advanced ceramics and glasses, such as mobile communications and biomedical materials. For more information, visit www.ceramicsexpousa.com. Ceramic Applications, March 2015 M anufacturing is a major industry in the Midwest, and Ohio is nationally recognized as a burgeoning center of science and industry. Consequently, it makes sense to host the inaugural Ceramics Expo tradeshow for professionals involved with the ceramic manufacturing supply chain in Cleveland, Ohio. From April 28-30, industry leaders, technical directors, buyers and executives will experience the debut of Ceramics Expo, which will be held at Cleveland’s I-X Center and is free to attend. Exhibition and Networking The new show will feature a comprehensive exhibition for industry professionals to connect with other experts, source customized solutions, and learn about the most recent technologies. The exhibition will showcase technical products and services from a range of industries, including aerospace, automotive, energy, medical, military and many others. The exhibition floor will be open during the day Tuesday through Thursday. Conference Overview Event Agenda Monday, April 27 5:00-7:00 p.m. Exhibitors, Speakers and Invited Guests Welcome Drinks Reception Tuesday, April 28 9:30 a.m.-5:00 p.m. 10:00 a.m.-5:00 p.m. 10:30 a.m.-4:30 p.m. Registration Exhibition Conference @ Ceramics Expo Wednesday, April 29 9:30 a.m.-5:00 p.m. 10:00 a.m.-5:00 p.m. 10:30 a.m.-4:30 p.m. Registration Exhibition Conference @ Ceramics Expo Thursday, April 30 The Ceramics Expo conference will take place simultaneously with the exhibition on each day of the event. The conference will offer two educational tracks: one track will cover improvements in manufacturing processes for the ceramics and glass communities, and the other will discuss applications of advanced ceramics 9:30 a.m.-3:00 p.m. 10:00 a.m.-3:00 p.m. 10:30 a.m.-2:30 p.m. Registration Exhibition Conference @ Ceramics Expo 12 March 2015 • www.ceramicindustr y.com 4 Opportunities abound at Ceramics Expo Ceramic Industry, March 2015 bulletin 5 AMEriCAN CErAMiC SOCiETY 6 Advancing Worldwide Technical and Traditional Ceramic and Glass Manufacturing April 2015 | Vol. 165 | Issue 4 www.ceramicindustry.com ii d emerging ceramics & glass technology April 2015 Near net shaping of ceramic components—‘Plant tour’ of a custom manufacturer 5 Ceramics Expo - special show issue - front page miCs Cera expo issue! l show Specia 28 – 30 April io and, Oh Clevel USA American Ceramic Society Bulletin, April 2015 INSIDE Continued Ceramics Expo Coverage Why did it break? Fractography answers • Ceramics in paper manufacturing • Market trends for advanced ceramics • Upcoming meetings: GOMD-DGG, CMCEE • 6 7 See you in Cleveland - front cover Ceramic Industry, April 2015 Ceramics are everywhere - Editor’s Note Ceramic Industry, April 2015 7 Inside CI By Susan Sutton Editor-in-Chief, Integrated Media Ceramics are Everywhere I was talking to someone who is quite new to the industry the other day. During the course of our conversation, she said, “Ceramics are really kind of everywhere, aren’t they?” Yes, they are! From the bowls we use to eat our morning cereal and the windows that keep us warm within our homes, to our cell phones, cars and computers—not to mention planes and even spacecraft—the products produced in this industry touch every part of our lives. Attendees to the inaugural Ceramics Expo event, which will be held this month in Cleveland, will have the opportunity to see a vast array of the industry’s technological achievements. I spoke recently with Adam Moore, the event director, regarding what we can expect to see during the free-to-attend technical sessions and exhibition. You can listen to our conversation at www.ceramicindustry.com/pods. Be sure to also read Adam’s article entitled “Ceramics Expo Explores the Next Dimension” on pp. 12-15 in this issue for a sneak peek regarding additive manufacturing technologies that will be represented at the show. One area of our lives that we’re probably not terribly enthusiastic about is dentistry. No one likes going to the dentist, but ceramics can provide results that make the trip worthwhile. “Ceramics are ideal candidates to replace damaged dentition due to their hardness, biocompatability and appearance,” writes 3M’s Geoffrey Morris in this issue. “This challenging application requires strong, inert materials that can be fabricated with the desired anatomy and coloration, resulting in restorations that appear natural.” Turn to pp. 20-22 to learn more. Will you be attending Ceramics Expo? Please don’t hesitate to contact me at (248) 786-1704 or suttons@bnpmedia.com to schedule a time to talk about your company and its technologies. I hope to see you there! this month on ceramicindustry.com Podcast: What to Expect at the 2015 Ceramics Expo CI editor Susan Sutton discusses the upcoming Ceramics Expo with Adam Moore, event director. Listen at www.ceramicindustry.com/pods. 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By Adam Moore Event Director, Ceramics Expo For subscription information or service, please contact Customer Service at: 847-763-9534 (p) • 847-763-9538 (f) • CI@halldata.com Susan Sutton, Editor-in-Chief, Integrated Media 248-786-1704 (p) • 248-502-2033 (f) suttons@bnpmedia.com Glass Coatings Our Services Marketplace is available online to help you easily locate www.ceramicindustry.com 2401 W. 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Kashat • Audience Audit/Postal Specialist CORPORATE HEADQUARTERS 2401 W. Big Beaver Rd., Suite 700 • Troy, MI 48084-3333 248-362-3700 (p) • 248-362-0317 (f) CORPORATE DIRECTORS Publishing: John R. Schrei Corporate Strategy: Rita M. Foumia Content Deployment: Michelle Hucal Creative: Michael T. Powell Events: Scott Wolters Finance: Lisa L. Paulus Information Technology: Scott Krywko Human Resources: Marlene J. Witthoft Production: Vincent M. Miconi Clear Seas Research: Beth A. Surowiec Online Development Director: Nikki Smith Directory Development Manager: Erin Mygal BNP Media Helps People Succeed in Business with Superior Information J ust a few years ago, “robot-based 3D printing” would have been something you would encounter only in a work of science fiction. Now it’s a fact of everyday business in the additive manufacturing industry—and one of the areas of focus of the inaugural Ceramics Expo and Conference, which will take place April 28-30 in Cleveland, Ohio (see Exhibitor List and Floor Plan on pp. 14-15). Exhibitor Preview One of the conference exhibitors will be Viridis3D, a Woburn, Mass.-based company that does not run its own service bureau. As Will Shambley, the company’s president and CEO, explains, that means it does not print parts as a service to others. “Our biggest ceramics customers over the past couple years have been a pair of bureaus— Figulo Corp. (recently acquired by 3DS) and Eagle Engineered Solutions,” he says. “Figulo served many of the online shops making glazed 3D-printed ceramics for sale to end consumers. Eagle provides a similar service, but the focus is on the investment casting market. “We anticipate that both of these sectors will continue to grow, both in the U.S. and abroad. I think that supply, demand, and awareness will increase, as new machines enter the market, new materials are released, and the experience of the service providers increase. There’s still a lot of people who haven’t heard of Ponoko, Shapeways or Sculpteo. The word about those entities will continue to spread, especially as product quality improves and lead times drop under two weeks.” The luxury and biomedical industries are driving growth at 3DCeram, a Limoges, France-based exhibitor that launched its CERAMAKER last year. Both industries have “very high expectations in terms of quality products,” says Richard Gaignon, publication director. The company helps its customers to use ceramic applications of 3D technology: it provides training and maintains a hotline to optimize use of the CERAMAKER process line. As the market continues to grow rapidly, one of the company’s challenges is how, as a small business, to develop a worldwide customer base. Another European exhibitor is Vienna, Austria-based Lithoz GmbH. The company is working closely with the powder injection molding industry, which requires complex parts in small quantities. “This is still the major foundation for our success,” says CEO Monika Homa. “We have also started to look into new applications, and two are really promising and very important for Lithoz. Biomedical applications 12 April 2015 • www.ceramicindustr y.com 8 9 Ceramics Expo explores the next dimension 9 Ceramic Industry, April 2015 Expo spotlights a resurgent ceramics industry The Plain Dealer | cleveland.com, April 29, 2015 www.ceramicsexpousa.com 22 media & marketing outreach January 2014 February 2014 March 2014 April 2014 May 2014 June 2014 July 2014 August 2014 September 2014 October 2014 November 2014 December 2014 January 2015 February 2015 March 2015 April 2015 • Official launch • Monthly e-newsletter issue #1 • ‘Save the date’ postcard campaign • Promotion and meetings at ICACC • E-newsletter issue #2 • E-newsletter issue #3 • Media partnership development with industry publications • E-newsletter issue #4 • Conference speaker acquisition • E-newsletter issue #5 • E-newsletter issue #6 • Exhibition announcement •M edia partnership development with industry publications • E-newsletter issue #7 • E-newsletter issue #8 •S ocial media promotion through LinkedIn and Twitter • Advertising in trade publications • E-newsletter issue #9 • E-newsletter issue #10 • Promotion and meetings at MS&T • E-newsletter issue #11 • Conference program teaser announcement • E-newsletter issue #12 • Exhibitor marketing outreach • Approach exhibitors for product launches at the event • Launch LinkedIn, Facebook, Twitter ad campaigns • Promotion and meetings at ICACC • E-newsletter issue #13 • Launch Adwords ad campaigns • Show News land date • Email marketing – exhibitor messages • E-newsletter issue #14 • Show Preview magazine lands • Press release #1 distributed • Digital Show Preview magazine distributed • E-newsletter issue #15 • Media / press invitations • Email marketing – conference messages • Press release #2 distributed • Media advisory distributed • E-newsletter show issue • Social media outreach • Email marketing – visitor messages www.ceramicsexpousa.com 23 press releases Distributed February 4, 2015 Ceramics Manufacturing Thriving in Cleveland Ceramics Expo prepares to fuel growth of the ceramics manufacturing supply chain Cleveland, Ohio February 4, 2015 - Over 2,000 advanced ceramics industry leaders and manufacturers, technicians, scientists and developers – along with buyers, executives and other corporate decision makers worldwide – will come together in Cleveland, Ohio April 28-30, 2015 at the first US Ceramics Expo. The event is organized by Smarter Shows in Brighton, UK, on behalf of the expo’s founding partner, the American Ceramic Society in Columbus, Ohio. According to the Freedonia Group, an international market research firm based in Cleveland, demand for advanced ceramics manufacturing will grow 6% in the USA this year, with many factors driving that growth: increased motor vehicle and electrical equipment manufacturing, as well as changing technologies in the environmental, medical, aerospace and energy markets. Furthermore, Cleveland+ Business/Team NEO predicts that by 2020, manufacturing in Cleveland will increase 40%, surpassing the national rate and creating an optimum environment for the fast-growing ceramics industry. Holding the expo in Cleveland is a natural fit for the industry because of the city’s strong manufacturing presence, especially in polymers and materials, said Adam Moore, Event Director with Smarter Shows. “The ceramics industry in North America is set for huge growth as the range and depth of applications for advanced ceramic and glass materials increases. Ceramics Expo will be a catalyst for that growth, and the uptake in booth space from some of the biggest players in the industry is testament to that.” Ohio ranks fifth in the top manufacturing states (Industry Week) with more than 400 of the state’s companies serving the polymer and materials industries. Northeast Ohio is home to 10 polymer and materials world headquarters and operations, including Saint-Gobain, a leader in advanced ceramics, and an exhibitor at Ceramics Expo. There is an increased commitment among top executives to return manufacturing to the USA from China, as indicated in a survey conducted by the Boston Consulting Group in 2013 and reported on ceramicindustry.com, citing 54% considering reshoring of production back to the USA – and 21% already doing so. The Ceramics Expo trade show will connect ceramics makers and users in a wide range of applications that serve modern life and technology today, including transportation, automotive, aerospace, oil and gas, biomedical and medical devices, instruments and electronics, military, environmental, household and more. For more information, please visit the Ceramics Expo website. www.ceramicsexpousa.com 24 press releases Distributed March 23, 2015 Cutting-Edge Ceramics Technology to make Global Industry Debut in Cleveland, OH at Ceramics Expo 2015 Innovative tool expected to take ceramics manufacturing to faster and more profitable heights! Cleveland, Ohio March 20, 2015 - Two industry leaders making a unique mark in ceramics manufacturing joined with experts in engineering design and development of automated machinery to develop and manufacture the revolutionary new ceramics cutting/grinding tool, iMachining for Ceramics. An international leader in integrated computer-aided manufacturing (CAM), SolidCAM of Newton, PA, together with G.W. Schultz Tool of Tavares, FL – recognized as an innovator in vertically integrated design and highly engineered custom, standard and modified carbide cutting tools – will jointly debut the tool. The exclusive launch of iMachining for Ceramics will be at the Ceramics Expo 2015 in Cleveland, Ohio April 28-30, 2015. This one-of-a-kind technology will be presented at the international expo and is expected to take ceramics manufacturing by storm, with high utilization anticipated in the aerospace and aviation, automotive, electronics and medical equipment devices industries. The effect of this state-of-the-art technology is expected to be felt immediately throughout the global ceramics industry, said SolidCAM Founder and CEO, Dr Emil Somekh. “iMachining for Ceramics will have a significant impact on the ceramics industry worldwide. This tool offers ceramics cutters volumetric material machining removal rates never seen before, while maintaining optimal structural integrity and geometric accuracy,” he stated. Simply put, Somekh added, the ceramics iMachining tool works on “first cut”, with increased efficiencies that result in reduced cycle time, longer tool life and significant cost savings. SolidCAM and G.W. Schultz Tool partnered with Blurry Customs of Hendersonville, TN, in creating this innovative product that will significantly enhance a growing and vital ceramics manufacturing and production environment. All three partners will be present at the tool’s worldwide unveiling during the Ceramics Expo at Cleveland’s International Exposition Center; SolidCAM is also an expo sponsor. Each partner brought unique and specific expertise to the production process. SolidCAM developed the CAM software to enable cutting of fully sintered ceramics with the efficiencies and attributes stated above. G.W. Schultz Tool created and manufactured the custom, high-performance ceramic cutting and grinding tool for the product. Blurry Customs designed the first customized application-specific computer numerical control (CNC) machine to be used for ceramics cutting. The excitement surrounding this new technology is sure to be front and center of the Ceramics Expo Exhibition Hall and focused on Booth 301, where iMachining for Ceramics will be showcased. An integral part of this worldwide debut will be live ceramic shaping demonstrations of the unique CAM software and high-performance cutting/grinding capabilities housed within a custom-built CNC machine at the booth. www.ceramicsexpousa.com 25 press releases This eagerly anticipated technology will change the face of ceramics production because of its precise capabilities, and speed and accuracy in cutting through ceramic and other hard materials – and attendees at the Ceramics Expo in Cleveland will get to see the tool’s performance firsthand. According to the three partners, among numerous other attributes of what is considered an industry-changing technology are a production speed of up to 20 times faster than current ceramics cutting tools, reduced production cycle time, high motion precision, highest ever levels of structural integrity and geometric accuracy, production cost savings, affordability with a significant ROI, and more. The partners also expect that further refinements will lead to even greater improvements in the iMachining for Ceramics tool for manufacturers in the USA and beyond. www.ceramicsexpousa.com 26 press releases Distributed April 9, 2015 Media Advisory: Ceramics Expo 2015 Debuts in Cleveland, Ohio – April 28-30, 2015 WHAT: Technical ceramics and glasses: everything from anti-microbial cell phone screens, jet engine components that can withstand MAC 3 and 1,000°C, to bone replacements that attach and develop with your own skeleton – all modern applications of technical ceramics. Ceramics Expo is the first technical ceramics-focused trade show anywhere in the world. Most technical ceramics have been cost prohibitive, but advances in manufacturing techniques including 3D printing are opening up this once exclusive material to mass-market applications – it is difficult to find any industry that will not be affected in some way. The inaugural Ceramics Expo expects 170 exhibit booths, 2,500 attendees and will offer a free two-track conference addressing the latest in ceramic and glass applications and technology. WHO: Key speakers include: • G E Global, Anthony Ku PhD, Senior Engineer, Manufacturing, Chemical and Materials Technologies • The Boeing Company, Vann Heng, Associate Technical Fellow • SEPR Saint-Gobain ZIRPRO, Frédéric Wiss, Market Manager Zirconias & Zr Derivatives • NASA Glenn Research Center, Dongming Zhu PhD, Senior Materials Engineer, AST Aerospace Materials • Federal-Mogul Powertrain, William J Walker Jr PhD, Technical Specialist – Ceramics • Lithoz GmbH, Johannes Homa PhD, CEO and Co-founder • Rath Germany, Vera Finke PhD, General Manager • United States Advanced Ceramics Association (USACA), Doug Freitag, Technical Director • Alfred University, Doreen Edwards PhD, Dean, Inamori School of Engineering, Acting VP for Statutory Affairs, NYS College of Ceramics • Morgan Advanced Materials, Don Bray, Vice President, Technology, North America • SolidCAM, Ken Merritt, AFRM Product Manager, Senior Applications Engineer • Corning Incorporated, Patrick Tepesch PhD, Senior Research Associate For more information on speakers and exhibitors, visit www.ceramicsexpo.com WHEN: April 28-30, 2015 Ceramics Expo Tuesday April 28, 2015 Exhibition Hours: 10:00 a.m. – 5:00 p.m. Conference @ Ceramics Expo Hours: 10:30 a.m. – 4:30 p.m. www.ceramicsexpousa.com 27 press releases Distributed April 23, 2015 Innovation and Growth abound at Ceramics Expo in Cleveland Next Week. Industry Professionals and Media to See Firsthand How Innovative Ceramics Industry Impacts Daily Life After months of intense planning, the wait is over for leading developers and manufacturers of advanced materials and technical ceramics in North America and beyond, as the doors to the first US Ceramics Expo open in Cleveland, OH, on Tuesday, April 28. Among the hundreds of attendees of this highly anticipated event will be researchers, scientists, engineers, executives and others representing companies and industries such as automotive, aerospace, electrical and electronics, health and biomedicine, telecommunications, manufacturing, energy and environment, IT, consumer and household goods, security and military defense, and so on. Their common link? All rely heavily on processes, products and technologies developed by the worldwide ceramic and glass manufacturing arena. Ceramics Expo 2015 focuses on innovation and growth of existing technologies, introduction of the latest industry inventions and discoveries, and exploration of new dimensions in the future of ceramics manufacturing and production. “This expo is the place to be in Cleveland next week,” said Adam Moore, Ceramics Expo Event Director. “The show’s participants represent discoveries and technologies that impact the lives of virtually every American, as well as those in other highly developed countries.” Mr Moore added that many of these modern-day technologies are taken for granted by American consumers. “From the airplanes we fly in and the cars we drive, to personal and business communication and IT equipment, to advances in healthcare, such as bone and tooth implants, to the amenities and systems that keep our homes running smoothly every day, the ceramics industry is connected to it all.” The expo is organized by Brighton, UK-based Smarter Shows in partnership with The American Ceramic Society, headquartered in Columbus, OH. It features three days of live demonstrations and on-demand testing, panel discussions, product launches, seminars, information and resources from over 170 exhibitors, as well as networking, two networking receptions, career opportunities, a three-day two-track conference, and more. The conference and expo are held in the Exhibition Hall at Cleveland’s I-X Center near Cleveland Hopkins International Airport. Events are from 9:30 a.m. to 6:30 p.m. on Tuesday, 9:30 a.m. to 5:00 p.m. on Wednesday and 9:30 a.m. to 3:00 p.m. on Thursday. www.ceramicsexpousa.com 28 press releases Among the highlights of the free conference and expo for attendees are: • A n exhibit hall with over 170 companies focused on research, development, manufacturing and production in glass and ceramics, and representing the latest innovations in advanced materials and technical ceramics from throughout the world. The exhibit hall is a showcase of advanced technologies and emerging innovations within the ceramics industry • The world debut of iMachining for Ceramics, a revolutionary and industry-changing new ceramics cutting/grinding tool. Its official launch will be center stage at Booth 301 near the front of the exhibition hall on for the duration of the exhibition for ongoing demonstrations • Welcome cocktail reception and networking event in the hall on Tuesday evening at 5:00 p.m. • Three days of panel discussions, presentations and workshops led by industry-renowned speakers, concurrent with the expo event – 55 speakers and 16 panels! • A job board and recruitment opportunities – especially of interest to students and recent graduates visiting Ceramics Expo • Of special interest to the media are exhibitors with products and processes based in ceramics engineering that can impact the daily lives of consumers Additional information is available online at www.ceramicsexpousa.com. Distributed June 1, 2015 Ceramics Expo Hails Midwest Manufacturing Renaissance as Destination Cleveland unveils $3.3m Economic Impact from Inaugural Show Week Organizers’ expect show to double in size as momentum grows for 2nd annual Ceramics Expo in Cleveland April 26 - 28 2016 Manufacturing relies heavily on technical ceramic materials. From steel and glass for architecture to semiconductors, jet engines, teeth and prosthetic limbs, the application areas are virtually endless. With manufacturing becoming ever more advanced, ceramic materials are more and more often turned to as the materials of choice, and this was more than evidenced at the worldfirst Ceramics Expo USA held in Cleveland April 28 through 30. Manufacturing giants in industries highly dependent on the technical ceramics industry were in attendance, including Boeing, Apple, Ford and Honda. Also in attendance were professionals from NASA’s Glenn Research Center; several schools of ceramics affiliated with major universities in the USA, including Case Western Reserve University in Cleveland; industry scientists, researchers and more. 2,117 professionals from the technical ceramics industry attended the free three-day event, which included an expansive exhibit hall, presentations, product launches, keynote speakers, panel discussions and workshops, and more. www.ceramicsexpousa.com 29 press releases 171 exhibitors participated in the first show, 40% more than originally anticipated, with over 20% of the exhibitors coming from outside the USA. In addition, there were 1,368 total room nights at a value of $168,602 at five hotels near the Cleveland I-X Center where the expo was held. There’s a formula to the economic impact such events can have on their host cities, and according to information provided by Destination Cleveland, the economic impact of the 2015 Ceramics Expo on the city of Cleveland was $3,304,657. This figure calculates the influx of business dollars into Cleveland’s economy, and was arrived at using the standard Destination Marketing Association International Event Impact Calculator, which takes into account the number of attendees and hotel nights used, and per diem attendee spending across the destination, among other factors. By the close of the 2015 Ceramics Expo, the excitement and appetite for this event was palpable. ‘Ceramics Expo Turns Hype into Reality,’ reported Ceramic Tech Today, with one of the show’s feature exhibitors, SolidCAM, commenting, “I’ve been attending trade shows since 1997, and this has been absolutely one of the best trade shows I’ve EVER been to.” “This show has been outstanding,” said Mark Mecklenborg, Director of Membership, Meetings and Technical Publications with the American Ceramic Society, founding partner of the expo. “People are happy. The industry has come out in great numbers. It has been busy and the exhibitors here have been extremely happy with the traffic they have gotten and the quality of the people that have come around. It really is a great representation of the ceramic and glass industry, not only in the United States but throughout the world,” he said. Event Director Adam Moore said, “We had high hopes for the first show, but this has enabled us to accelerate our plans for Ceramics Expo. We may well be able to accomplish our five-year plan in three years as we aim to make this the most important exhibition for the ceramic industry worldwide.” The 2016 Ceramics Expo will be held in Cleveland April 26-28, 2016. www.ceramicsexpousa.com 30 advertising PRINT Publication ACerS Description ACerS Bulletin, the Society’s membership publication, is dedicated to covering news and state-of-the-art applications and emerging technologies impacting the global ceramic and glass materials markets. Ceramic Industry Ceramic Industry strives to advance worldwide technical and traditional ceramic and glass manufacturing, promoting the interests, growth and progress of the ceramic and glass industries. Ceramic The platform for advances in the Applications development of ceramic components and their integrative design in complex industrial solutions to realize sustainable, economic applications in a wide range of user segments. Industrial Industrial Minerals is an authoritative Minerals source of information for the nonmetallic minerals industry. Interceram International Ceramic Review is a journal on science and technology in the areas of the ceramics and related technologies, covering fine ceramics, heavy clay, raw materials, technical ceramics, composites, construction materials, refractories, glass and glass ceramics, coatings, powder metallurgy, and all kinds of industrial production and applications. www.ceramicsexpousa.com Advert 2 double-page advert spreads; editorial in American Ceramic Society Bulletin. Circulation 7,631 6 full-page adverts; insert in CI; mailing of exhibitor prospectus. 10,000 2 full-page adverts and 1 half-page advert. 10,000 2 full-page adverts 1,400 1 full-page advert 5,000 31 advertising ONLINE Website ACerS Ceramic Applications Ceramic Industry Cerámica y Cristal GMIC Industrial Minerals Interceram Description More than 9,500 scientists, engineers, researchers, manufacturers, plant personnel, educators, students, marketing and sales professionals from more than 70 countries make up the members of The American Ceramic Society. The platform for advances in the development of ceramic components and their integrative design in complex industrial solutions to realize sustainable, economic applications in a wide range of user segments. Ceramic Industry strives to advance worldwide technical and traditional ceramic and glass manufacturing, promoting the interests, growth and progress of the ceramic and glass industries. Official publication of the Argentine technical association of ceramics. Ceramica Y Cristal magazine was founded in 1961. Advert E-mail broadcasts; website banner; event listing. URL ceramics.org Banner on website; show listing on website; editorial. www.ceramicapplications. com Website advertising. www.ceramicindustry.com 2 email www.ceramicaycristal.com broadcasts; banner on website; editorial in e-newsletter. 3 email www.gmic.org broadcasts. The Glass Manufacturing Industry Council (GMIC) is a trade association representing the interests of the glass manufacturing industry. Industrial Minerals is an authoritative Web banner www.indmin.com source of information for the non(eight weeks metallic minerals industry. leading up to the show); editorial. INTERCERAM – International Editorial; banner www.dvs-hg.de Ceramic Review is a journal on on website (five science and technology in the months). areas of the ceramics and related technologies, covering fine ceramics, heavy clay, raw materials, technical ceramics, composites, construction materials, refractories, glass and glass ceramics, coatings, powder metallurgy, and all kinds of industrial production and applications. www.ceramicsexpousa.com 32 advertising International Newsletters Ltd (Advanced Ceramic Report) Materials World USACA Advanced Ceramics Report provides you, both in print and online, with all the latest news and progress in the advanced ceramics industry. Materials World is the monthly member magazine of the Institute of Materials, Minerals and Mining (IOM3). Materials World is specifically devoted to the engineering materials cycle, from mining and extraction, through processing and application, to recycling and recovery. The United States Advanced Ceramics Association (USACA) engages with the US Government to champion the business interests of advanced ceramic producers and end users. www.ceramicsexpousa.com Broadcast email; event listing; banner on website homepage. Blog after event; social media; listing on website. www.intnews.com www.iom3. orgmaterialsworld Email broadcast. advancedceramics.org 33 print & direct mail Ceramic Industry Magazine Insert Two-sided flyer promoting Ceramics Expo, placed inside July’s edition of magazine. Outreach Magazine with insert mailed to 6,500 key specifiers and decision makers throughout the global OEM automotive industry. A5 Save the Date flyers A5 double-sided flyers used to promote event dates and announce exhibition and sponsorship availability. Outreach Printed for distribution at third-party events. www.ceramicsexpousa.com 34 print & direct mail Show Preview Magazine A 28-page pre-show magazine featuring industry news and features, exhibitor-submitted articles on new technologies and product launches taking place at the show, promotions, industry and company developments. Outreach Landing six weeks out from the show, the Show Preview was mailed to 7,000 industry contacts. The digital version, hosted on the website, was emailed to 20,000 people. Show Guide (onsite catalog) A complimentary guide to the event, distributed at the entrance to the exhibition hall to all attendees and exhibitors. Print run 2,750. The event’s Show Guide includes: • • • • • • • • Event information A-Z listing of exhibitors Exhibition floor plan Event sponsors and supporters Networking events and seminars Conference program Editorial articles from exhibiting companies Exhibitor entries with full contact details www.ceramicsexpousa.com 35 online & email marketing Conference Program (PDF) A combined multi-track program that provides a comprehensive overview of the three-day agenda with over 50 speakers from industry-leading companies. The conference program includes the full conference schedule, speaker directory, registration and event information. Outreach Hosted on the event website and emailed to 20,000 prospective attendees. Email marketing A comprehensive email marketing campaign spanning the duration of the campaign promoted key messages including exhibits, industry news, new technologies, live demonstrations, conference program, conference speakers and topics, event schedule and information. Outreach Distributed to a database of 20,000 prospective attendees. E-newsletter Monthly e-newsletter distributed to 20,000 ceramic and glass industry contacts highlighting industry news, cutting-edge technologies and solutions, company announcements, event updates including exhibitor and conference-led developments. Outreach Distributed monthly to 20,000 industry contacts within the ceramic and glass supply chain. www.ceramicsexpousa.com 36 online & email marketing Social A social media campaign spanning Twitter, LinkedIn and Facebook generated awareness, engagement and registrations for the event. Online Advertising Facebook, LinkedIn, Twitter sponsored adverts and Google Adwords ran concurrently three months out from the show to promote visitor registrations. www.ceramicsexpousa.com 37 online & email marketing Exhibitor marketing E-invites Custom HTML or PDF e-invites produced for exhibitors to invite their existing and prospective customers to attend the expo. Banners A selection of banners produced for exhibitors to attach to their email signatures and company websites to promote their presence at the expo. www.ceramicsexpousa.com 38 Testimonials “This is an excellent show. I’ve been able to meet with buyers and customers to learn about new applications and directions we can go in. It’s a great place to bring everyone together” Tony Finoli, Senior Research Engineer, McDanel Advanced Ceramic Technologies “Absolutely fantastic. Everybody’s loving it. There’s lots of enthusiasm, lots of great traffic. The technical sessions are very interesting. I’m really, really enjoying it” Susan Sutton, Editor of Integrated Media, Ceramic Industry “It’s been fantastic. We’ve had a lot of traffic in here. A lot of people with very interesting questions, looking for products that we think we have for them. It’s been very good, very good” Ken Merritt, AFM Product Manager, Senior Applications Engineer, SolidCAM “This afternoon we’ve had lots of visitors. Lots of new potential customers. The meetings are very good.” Guillaume De Calan, CEO, Nanoe “We’ve had lots of opportunity to connect with friends from the past and meet new friends and make lots of good business connections. It’s been great” John M Finley II, Chairman & CEO, MemPro “The show is great. I traveled over from the Czech Republic and I’m impressed. We have some good contacts and hope to get some good business together in the ceramics industry” Jan Buk, Production Director, PARDAM S.R.O www.ceramicsexpousa.com 39 Testimonials “It’s been very informative. The seminars every hour have been very informative. The two different tracks on ceramics manufacturing and R&D have been very beneficial for us” Matt Ennis, Materials Engineer, Glidewell Laboratories “Lots of good stuff, new customers with potential. Really good show” Peter Chakos, Corporate Account Manager, McDanel Advanced Ceramic Technologies “This show has been outstanding. I am with the American Ceramic Society, the co-founder of the show. People are happy. The industry has come out in great numbers. It has been busy and most of the exhibitors here have been extremely happy with the traffic and the quality of attendees. It really is a great representation of the ceramic and glass industry not only in the United States but throughout the world” Mark Mecklenborg, Director of Membership, Meetings Technical Publications, The American Ceramic Society “It’s been really great, lots of great visitors. We’ve had a lot of great conversations with the attendees” Hope Lanning, Inside Sales Representative, Momentive Performance Materials “I’ve met tons of people. It’s been a chance to meet lots of people” Francois Guillotin, Director of Ceramics Technology, McDanel Advanced Ceramic Technologies www.ceramicsexpousa.com 40 April 26 – 28, 2016 Cleveland, Ohio 2016 booths selling fast RESERVE YOURS TODAY EXHIBITION INQUIRIES MARKETING INQUIRIES Adam Moore – Event Director adam.moore@smartershows.com Alexandra Beveridge – Marketing Director alex.beveridge@smartershows.com Europe: +44 1273 916300 US toll free: +1 855 436 8683 Fax: +44 1273 774341 DATES FOR YOUR DIARY APRIL 26-28, Smarter Shows Ltd 132 Queens Road Brighton BN1 3WB United Kingdom 2016 www.ceramicsexpousa.com www.ceramicsexpousa.com