Media Kit - APEX Advertising

MEDIA KIT
2015
THE PINNACLE OF DIGITAL ADVERTISING
PREMIUM
MOBILE ADVERTISING
EXCHANGE
CONTENTS
INTRODUCTION
PREMIUM BRANDS NETWORK
PREMIUM AUDIENCES
MOBILE ADVERTISING
ADVERTISING CATEGORIES
MOBILE ADVERTISING FORMATS
HOW TO BUY
AUSTRALIA’S PREMIUM
DIGITAL ADVERTISING EXCHANGE
APEX Advertising is Australia’s premium digital advertising marketplace where advertisers
can reach audiences programmatically in real time, in mobile environments they know and
trust. It gives advertisers the scale and efficiencies of an open exchange with the safety of a
private exchange.
P R E M I U M
Access highly engaged audiences from some
of the largest media publishers in Australia
P R E M I U M
BRANDS
Advertise within hundreds of Australia’s
leading digital brands
P R E M I U M
Reach millions of Australians through mobile
devices without compromising on quality
AUDIENCES
REACH
BRAND
BRANDSAFE
SAFE
A AD DV VE ER RT TI S
I SI N
I NGG
EFFECTIVE
EFFECTIVE
REAL
REALTIME
TIMEBIDDING
BIDDING
Be confident that your message will only
run alongside top-tier premium content
Buy across all premium publisher networks
with a single bid through AppNexus
PREMIUM BRANDS NETWORK
APEX Advertising gives you access a premium network of 120 well known and locally created
news, information and entertainment brands across Australia.
PREMIUM AUDIENCES
Reach a large, diverse and highly engaged audience across Australia
120
PREMIUM
MOBILE SITES
* Source: Nielsen Net Ratings MI May 2015 PIs.
HIGHLY
ENGAGED
AUDIENCES
FROM LEADING
PUBLISHERS
OVER
255 M *
PAGE
IMPRESSIONS
MOBILE ADVERTISING
Engage with audiences personally and directly on their mobile devices.
83%
AUSTRALIANS ARE EXPECTED TO
OWN A SMARTPHONE BY 2018*
(8 IN 10)
28%
(1 IN 3)
66%
(2/3)
*Source: Telsyte Australian Smartphone and Wearable Device Market Study, 2015
**Telsyte Australian Digital Consumer Study 2015
***Source: Fairfax Media Mobile Retail Path to Purchase Study, March 2015
PEOPLE ARE LIKELY TO INTERACT
WITH THEIR MOBILE DEVICE WHILE
WATCHING LIVE TV NEWS AND
CURRENT AFFAIR PROGRAMS**
OF AUSTRALIANS SURVEYED
HAVE USED A MOBILE DEVICE TO
HELP THEM SHOP IN THE LAST 3
MONTHS***
ADVERTISING CATEGORIES
Advertiser categories that work well through APEX
AUTOMOTIVE
ninemsn HP
9News
Daily Mail Australia
Wide World of Sports
The Fix
9jumpin
ENTERTAINMENT
ninemsn HP
Daily Mail Australia
The Fix
9jumpin
ninemsn Coach
ninemsn Food
FINANCIAL
SERVICES
ninemsn HP
9News
Daily Mail Australia
Wide World of Sports
The Sydney Morning Herald
The Age
FMCG
ninemsn HP
Daily Mail Australia
The Fix
9jumpin
ninemsn Coach
ninemsn Food
RETAIL
ninemsn HP
9News
Daily Mail Australia
Wide World of Sports
The Fix
9jumpin
TELCO
ninemsn HP
9News
Daily Mail Australia
Wide World of Sports
ninemsn Food
The Fix
TRAVEL
ninemsn HP
Daily Mail Australia
The Fix
9jumpin
ninemsn Coach
ninemsn Food
ninemsn Coach
ninemsn Food
ninemsn Pickle
ninemsn Honey
ninemsn Homes
The Sydney Morning Herald
The Age
Brisbane Times
WA Today
Canberra Times
Business Day
Money
MySmallBusiness
Life&Style
Fairfax Technology
RSVP
Oasis Active Daily Life
ninemsn Pickle
ninemsn Honey
ninemsn Homes
The Sydney Morning Herald
The Age
Brisbane Times
WA Today
Canberra Times
Life&Style
RSVP
Oasis Active Daily Life
GoodFood
Essential Baby
Essential Kids
Brisbane Times
WA Today
Canberra Times
Business Day
Money
MySmallBusiness
Fairfax Technology
Digital Life
Over Sixty Essential Baby
Essential Kids
Fairfax Sport
Drive
Domain
Life&Style
RSVP
Oasis Active ninemsn Pickle
ninemsn Honey
ninemsn Homes
The Sydney Morning Herald
The Age
Brisbane Times
WA Today
Canberra Times
Life&Style
RSVP
Oasis Active Daily Life
GoodFood
Over Sixty Essential Baby
Essential Kids
Domain
ninemsn Coach
ninemsn Food
ninemsn Pickle
ninemsn Honey
ninemsn Homes
The Sydney Morning Herald
The Age
Brisbane Times
WA Today
Canberra Times
Life&Style
Fairfax Technology
RSVP
Oasis Active Daily Life
GoodFood
Digital Life
Over Sixty Essential Baby
Essential Kids
Traveller
Fairfax Sport
Domain
9jumpin
ninemsn Coach
ninemsn Pickle
ninemsn Honey
ninemsn Homes
The Sydney Morning Herald
The Age
Brisbane Times
WA Today
Canberra Times
Business Day
Money
MySmallBusiness
Life&Style
Fairfax Technology
RSVP
Oasis Active Daily Life
GoodFood
Digital Life
Over Sixty Essential Baby
Essential Kids
Traveller
Fairfax Sport
Drive
Domain
ninemsn Pickle
ninemsn Honey
ninemsn Homes
The Sydney Morning Herald
The Age
Brisbane Times
WA Today
Canberra Times
Life&Style
RSVP
Oasis Active Daily Life
GoodFood
Over Sixty Essential Baby
Essential Kids
Traveller
GoodFood
Digital Life
Over Sixty Essential Baby
Essential Kids
Traveller
Fairfax Sport
Drive
Domain
Daily Life
GoodFood
MOBILE ADVERTISING FORMATS
Standard mobile dimensions and specifications
COMPONENT
Dimensions
SPECIFICATION
Standard Banners
320x50px
300x250px
(pos 2 only)
To optimise for HD/Retina displays
please supply images 600x100px or
600x500px respectively
File Type
JPG, PNG, GIF
File Size
40KB
Animation
3 frames max, continuous loop is accepted
RULES
Standard display advertising rules apply, including:
• Animation and looping: please see the table above.
• Animations must not contain strobing and pulsating effects
• Display advertising must include a 1px solid border with at least 20%
contrast against its environment
• Third-party JavaScript tags permitted
320 x 50
LEAD TIMES
•Please deliver all creative assets at least 3 business days prior to start
300 x 250
MOBILE ADVERTISING FORMATS
Expandable Mobile Dimensions and Specifications
DIMENSIONS
FILE SIZE
FILE TYPE
NOTES
Leave Behind
Image
320x50px (To optimise for HD/Retina
displays please supply 600x100px)
15KB
GIF, JPG, PNG
3 frames max, continuous
loop is accepted
Expandable
Asset Image
300x250px, 300x400px or 320x400px
(To optimise for HD/Retina displays
please supply images 600x500px,
600x800px or 640x800px espectively)
40KB
GIF, JPG, PNG
3 frames max, no looping
(1 sequence, settling on
frame # 3)
RULES
Standard display advertising rules apply, including:
• Standard close button must be incorporated on the top right-hand corner
of creatives as standard
• Either a 300x250px, 300x400px or 320x400px image is supported for the
Expandable Asset image Display advertising must include a 1px solid
border with at least 20% contrast against its environment
• Expandable Asset image can be a maximum of 3 frames, not looping (see
table above)
DELIVERABLES
•Click URL – Expandable Asset
•(Optional) Impression tracking URL
•Expandable Asset image
•Leave behind image
LEAD TIMES
•Please deliver all expandable assets at least 5 business days prior to start date
Leave Behind
EXPANDABLE ASSET
HOW TO BUY
Securing APEX Advertising premium inventory is easy
• For AppNexus Console users: target the APEX seller (Seller ID 2011)
• For other DSP users: target and whitelist the APEX URL (apexadvertising.com.au)
• For category buys, request a Deal ID through the APEX packages marketplace
CONTACT
For more information contact:
Pippa Leary / CEO
APEX Advertising
+61 (0) 414 987 162
pippa@apexadvertising.com.au