Ecommerce in China-Service Overview-QBID-2015

Ecommerce in China
QBID Service Overview
September 2015
About Us
QBID is an Australian
company with
longstanding networks in
China and around the
world.
Through our trade networks and
regulatory partners, QBID delivers
an E-commerce and brand
representation service into B2C &
B2B market categories into China.
QBID is a team of commercial,
regulatory, marketing, logistics and
social media experts, offering a
one-stop ecommerce platform
for your commercial market entry
into China.
At the JD Worldwide
Australia Mall Launch in June.
JD Worldwide Director Tony Qiu,
JD.COM founder Richard Liu,
Prime Minister Malcolm Turnbull,
and QBID founders John Kilborn.
George Panagios and Harry Wu
Our Services: What does QBID do?
B2C & B2B: We Represent brands and put them directly in touch with
B2C & B2B market opportunities in China, India & the Middle East
E-commerce: We Provide a cost effective and convenient consumer Ecommerce
Platform that puts global brands in touch with their customers in China & India
Logistics & Regulation: We can effectively manage Logistics and
regulatory hurdles that may be present for your brand and products
Marketing: We engage with your customers through a range of media
channels, including mainstream media and social media platforms
Brand Representation: We ethically represent your brand by establishing networks, developing
contacts, attending trade shows and facilitating the
transition to physical shelf space
China’s Ecommerce Platforms
The evolution of Ecommerce
In China
Until beginning 2014 the B2C E-commerce market in
China was restricted to local trading only
The Chinese government has relaxed policies on
customs and foreign exchange to spur cross border
shopping
Cross-border online shopping in China
is a RMB 74 billion (US$12billion) market
and growing fast
QBID-JD Partnership
In April 2015,
QBID was appointed as the:
Official agent for JD Worldwide in Australia and New
Zealand
Authorised business partner of JD Worldwide and
responsible for brand & product selection and
market place business recruiting
Authorised delegate of JD Worldwide for overseas
procurement and related services.
QBID-JD Partnership
Largest Online Direct Sales Company in China and one of the
World’s Top 10 Internet Companies
1
Australian & New Zealand
Official Agent
for
2
Self-operated Nationwide Fulfillment Infrastructure
3
Absolute “Zero Tolerance” to Counterfeits
Worldwide
4
Strategic E-Commerce Partnership with Tencent
Tencent Holdings Limited is a Chinese investment holding company whose subsidiaries provide mass media, entertainment,
Internet and mobile phone value-added services, and operate online advertising services in China.
Our Service: Trading with JD.COM
QBID
STORE
BRAND
FLAGSTORE
We can build your own ecommerce store within the QBID department store on JD Worldwide, showcasing your brand and
products:
•Includes design, translations, loading, management and maintenance
•QBID will purchase, showcase, promote and supply products
We can build your own ecommerce Brand flag-store on JD Worldwide, showcasing your brand and products
•Includes design, translations, loading, management and maintenance
•QBID will purchase, showcase, promote and supply products
As an official agent to JD Worldwide we have the authority to select and procure products for the JD Australian Mall on JD
Worldwide
•Includes specific design and loading
JD COUNTRY
•JD will purchase, showcase, promote and supply selected products
MALL
QBID will provide 24/7 Customer Service for your brand in China
•Includes customer product enquiries, logistic enquiries and return issues
CUSTOMER
SERVICE
Our Service: What does it look like?
QBID on JD.COM
Build your own flag store on JD Worldwide
Showcase your products on the QBID store
A Comprehensive Marketing Strategy
The QBID Process
Our Service: Protecting Your Brand
QBID is the exclusive provider of
HP’s Global Product Authentication Service (GPAS) for
Australian and New Zealand brands for use on JD
GPAS enables product authentication and brand
protection through track & trace technology. Each SKU hosts its own
unique QR code and ‘guilloche’ fingerprint
The consumer can use any smartphone to scan the code. This takes
them to a secure GPAS website, where they receive branded validation
message and a matching fingerprint
E.g. “Welcome to the ABC Company. Your product is a genuine XYZ
Brand and was manufactured in Australia in May 2015. Please compare
the fingerprint on screen with that on your package”
Our Service: Advertising & Promotional Spend
Ecommerce
Promotions
Network
Marketing
A&P
For as little as $5,000 per month you
can create an effective A&P strategy
Complete marketing guidance and budget
allocation services
Social
Media
Local PushPull
Marketing
Traditional
Advertising
QBID Logistics Options
Brand
QBID usually operates a buy-sell model
Our Service: Product Pricing
China
e-platform
commission
China
e-pay
commission
Brand
Distributor
Price
Customer
Service
Costs
Price to
QBID
RRP into
China
A&P
Costs
Customs
&
Logistics
QBID
Commission
Our Service: Advertising & Promotional Spend
Ecommerce
Promotions
Network
Marketing
A&P
For as little as $5,000 per month you
can create an effective A&P strategy
Complete marketing guidance and budget
allocation services
Social
Media
Local PushPull
Marketing
Traditional
Advertising
We Build Your Brand in China