- Dépil Tech

depiltech.com
Sébastien Chabal
* Chabal goes brozilian. Sébastien Chabal, the famous French rugby player, photographed by Renaud Corlouër.
Chabal
passe à l’intégral
* Watch out for the other furball.
Une boule de poils
*
peut en cacher une autre...
depiltech.com
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
DÉPIL TECH, 7 KEY STRENGTHS:
EXPERTISE
Dépil Tech is THE specialist in Intense Pulsed
Light (IPL) offering two types of essential aesthetic
treatment: permanent Hair Removal and skin care.
All our photo-therapists undergo four weeks of
initial training at Dépil Tech headquarters in Nice –
home of the training centre. A combination of
theory and practice is taught by physicians and
professionals in this technology.
TECHNOLOGY
Our service uses the latest innovations in the area
of intense pulsed light. 98% of our clients achieve
a permanent result in six sessions. All our Intense
Pulsed Light (IPL) machines are designed and
made in France.
EXCLUSIVITY
Our technology and know-how are priceless
assets. Our IPL machines are patented and only
available to those within the Dépil Tech network,
thanks to our exclusivity agreement with the
manufacturer.
TURNKEY
Relax, and let us take care of everything, including
design of the centre, project management,
full project rollout, recruitment, administrative
monitoring, initial training, communication,
marketing and telemarketing. Dépil Tech has its
own, custom-made furniture, manufactured in
France.
INTERNET
More than 40% of our customers find us on the
Web. This is a result of our unique know-how in
search engine optimisation. We make sure that we
are visible to search engines, social media, affinity
websites and the online press.
IT
Our cutting edge IT tools allow us to provide all
information relative to the activities in our centres
in real time: marketing, appointments, invoicing,
client files, conversion rates, performance figures,
online purchase of marketing and consumables,
etc.
HIGH-END POSITION
Dépil Tech is an high-end concept, as evidenced
by the average spend at our centres of more
than €700, payable in 12 instalments, offering an
exceptional profitability.
3
Haute Dépilation Définitive et Rajeunissement de la Peau**
depiltech.com
* Your lawn need not be the only thing you keep neatly trimmed. ** Permanent Hair removal and Skin care.
C’est ici que j’entretiens mon p’tit gazon*
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
FACTS AND FIGURES
EXCEPTIONAL PROFITABILITY
The theoretical monthly breakeven point is reached at €12,000 of sales.
A centre typically turns over €300K annually with a single care cabin and €450K with two care cabins.
Historically, the monthly average salary of the director is approximately €4,500.
The overall average spend is approximately €700. The payment options are strong selling point.
ontrary to expectations, the average spend of clients reached via the Internet is more than €1,000,
C
and this category of clients is growing.
On average one new Dépil Tech centre opens every week.
OPERATION
It takes around five weeks to set up a new centre.
Initial training is provided at Dépil Tech headquarters in Nice and lasts four weeks
Two days of additional training are delivered by the medical consultant from the IPL machine manufacturer.
ll new clients attend an initial information appointment lasting on average 30 minutes, which should
A
result in an actual sale of a package permanent hair removal or skin care.
Dépil Tech centre operates with two people. One person in the cabin and the other dealing with
A
appointments and reception.
In heavy populated areas we strongly recommend the installation of at least two cabins.
A hair removal session lasts approximately half an hour.
HIGHLY SATISFIED CLIENTS
98% of our hair removal clients achieve a permanent result in six sessions.
n average our service is rated 4.5/5 in feedback from hundreds of clients. These are genuine scores
O
and have been certified by trusted third party eKomi.
One out of three new clients is referred by an existing client.
5
* Watch out for the other furball. Sébastien Chabal, the famous French rugby player, photographed by Renaud Corlouër.
Sébastien Chabal
Une boule de poils
peut en cacher
une autre...
depiltech.com
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
PERMANENT HAIR REMOVAL IS DÉPIL TECH’S CORE BUSINESS
A VAST, INNOVATIVE AND DYNAMIC MARKET
Hair removal is the most widely used beauty service amongst women in France.
Today, 85% of hair removal sales are still made through retail in the form of traditional razors, electric
shavers or also waxes.
Although hair removal is practised in one way or another by 99% of women, only 10-12% of these visit
beauty salons. This frequency is increasing, however, with the arrival of reliable and safe permanent hair
removal solutions.
PERMANENT HAIR REMOVAL IS BECOMING THE NORM
This segment is developing along two market segments, medical practices using lasers and beauty salons
and spas using intense pulsed light (IPL).
The stock of light beam machines was estimated at 8,000 in 2012 and is experiencing constant growth.
To date the AFSSAPS (French Health Products Safety Agency) has noted only a few cases of minor
burns or hyper-pigmentation, which disappeared after a few weeks. The reported cases were related to
early treatments, and mostly at medical practices, involving laser machines which are stronger and more
condensed than IPL machines.
Permanent hair removal is tapping into a more demanding and increasingly male customer segment.
The practice of IPL requires investment in high quality equipment, specialist training, implementation
of treatment protocols and adherence to health and safety rules.
DÉPIL TECH: THE ADVENT OF A LEADER IN PERMANENT HAIR REMOVAL
Established in 2011, Dépil Tech is the first major domestic brand to make its mark in the permanent hair
removal segment.
In four short years, 80 centres have opened in five countries and the rate of openings is increasing every month.
Looking to 2018, there will be more than 300 Dépil Tech centres across France. There are also plans
to open centres abroad in the coming months (the franchise already has a presence in Switzerland,
Luxembourg, Belgium and Mexico).
The phenomenal success of the franchise is outstanding due to the growing appetite of consumers for
permanent hair removal, given the performance of the results. But this success is also due to the quality
of the Dépil Tech services as evidenced by the hundreds of positive ratings given by our clients and our
overall average score of 4.5/5.
Place of treatment
Frequency of hair removal among women
8%
2 to 3 times per week
11 %
16%
2 to 4 times per month
34%
Once per month
12%
Once per quarter
68 %
26%
1 to 2 times per year
Never
21 %
4%
at home
at a salon
would not say
7
Sebastien Chabal and Anastasia Corlouër, photographed by Renaud Corlouër.
*Feeling sexy with long hair... surely not everywhere!
Sébastien Chabal
Sexy les poils,
mais pas partout !
depiltech.com
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
PHOTO-REJUVENATION: LIMITLESS POTENTIAL
THE ANTI-AGEING MARKET
Anti-ageing is the largest segment in the facial skin care category, with nearly 40% of the market. This
segment is worth around €700 millions in Europe.
Forecasts are that the anti-ageing market will experience sustained growth in the years to come, fuelled
by the general ageing of the population and the persistent cult of youth.
THE PLAYERS
Multiple and varied players are active in this segment.
The direct competitors of Dépil Tech in this segment are medical centres practising in aesthetics.
Practitioners are generally dermatologists or aesthetics physicians and the treatment methods vary,
including ultrasound, radiofrequency, infrared, superficial peeling, mesotherapy, fractional lasering, and
injections of Botox or hyaluronic acid.
More indirect competition comes from aesthetics surgeons practising lifting and deep peeling. Finally, there
are beauty salons and also anti-ageing creams sold at perfumeries, pharmacies and in department stores.
THE DÉPIL TECH DIFFERENCE
Dépil Tech brings an innovative solution to the skin care market through the use of intense pulsed light.
With harmful UVA, UVB, UVC and infrared filtered out, intense pulsed light provides significant stimulation
to the production of collagen and elastin fibrils in the dermis. This allows the skin to thicken, become
more elastic and look younger.
This technique avoids cutaneous intrusion to the extent that it is performed by the introduction through
cellular migration of collagen, elastin and hyaluronic acid. It maintains the chemical and electrical balance
of the skin while providing it with its original texture and carnation. The result is visible from the first
session. Furthermore, Dépil Tech takes a holistic approach to rejuvenation by combining nutrient-enriching
cosmetic treatment with anti-wrinkle, tightening and lifting agents.
9
depiltech.com
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
MARKETING AND COMMUNICATION
DÉPIL TECH HANDS YOU YOUR CLIENTS ON A PLATE
Dépil Tech’s strength also lies in its expertise in the area of marketing and communication.
Campaigns are directly overseen by the founders and the managing director, formerly at Google. Dépil
Tech’s search engine optimisation is by far the best in class, both in terms of natural referencing and
sponsored links.
The communication strategy based on buzz marketing and social networks is exceptionally efficient.
Today Dépil Tech enjoys an upmarket and modern image, whilst retaining a slight detachment from
the rest of the industry. Moreover, Dépil Tech has just signed a three-year agreement with its new
ambassador Sébastien Chabal, the famous French rugby player. This strategy reinforces brand
credibility and reputation and creates a presence in the press.
COMMUNICATION: YOU WILL BE KEPT BUSY FROM DAY ONE
Before each centre opens, a geo-targeted communication campaign is launched to create buzz.
Press releases and articles in the local media, placed by our PR agency.
ponsored post Facebook campaign, promoted in the newsfeeds of residents in the town being served
S
by the new centre.
SMS campaign, e-mailing, street marketing, posters, referrals, etc.
MARKETING: A CONTINUOUS FLOW OF QUALIFIED PROSPECTS EVERY DAY
Dépil Tech’s marketing campaigns do not stop – and they are recognised for their efficiency and above
all for the returns they generate. The returns from these campaigns can be monitored in real time using
a dedicated proprietary tool called TRAX.
Aggressive presence on search engines with sponsored links, in particular on Google.
A presence across social media (Facebook, Twitter, etc.) using targeted advertising.
Banner inventory purchase on content networks such as AdSense, Ligatus, etc.
Content marketing via the Dépil Tech blog and ad hoc networks such as Taboola, Outbrain and so on.
SEM
Social
Display
Content Marketing
Appointment requests
through the online form
Tele-operator immediately
confirms the date of the
appointment with the prospect
Prospect attends appointment
for first session
AdWords
11
depiltech.com
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
GALAXY: AN IPL MACHINE DESIGNED AND BUILD IN FRANCE
Dépil Tech centres are furnished with a High Tech Professional machine allowing to deliver benefits in high
Hair Removal and skin photo Rejuvenation.
The high-class Galaxy Black machine, for which Dépil Tech enjoys exclusivity rights agreement is designed
and manufactured in France by Eurofeedback the world’s number one brand in intense pulsed Light.
With 17 registered patents and visible results as from the first session, this real mechanic jewel constitutes
an advanced progress. Contrary to laser, it targets the hair without causing any damages/injuries towards
the skin.
This selective and non-invasive treatment, sends a luminous flash converted into heat by reacting to
the hair’s melanin and erases the bulbs. Natural and without ultraviolet (UV), this polychromatic Light,
secured and filtered displays any risk of burning, cancer or premature signs of skin aging due to UV.
Regarding its photo rejuvenation process, due to its thermic effects, it activates the fibroblast and
reinitiates collagen production remodeling the dermis, giving its texture back, improves its flexibility and
restores radiance to the complexion.
This cure realized without any subcutaneous injections respects the skin’s balance, while improving its
texture, wellness and eliminating any aging signs.
13
IMPLANTATIONS
Centres open*
AIX-EN-PROVENCE
DRAGUIGNAN
MELUN
POITIERS
AMIENS
ÉVRY 2
MENTON
RENNES
ANGERS
FONTAINEBLEAU
METZ
ROANNE
ANNECY
MEXICO CITY
RODEZ
ANTIBES
GENÈVE
(GARE CORNAVIN)
MONTLUÇON
BASTIA
GRENOBLE
MONTPELLIER
ROUEN
BAYONNE
ISSY-LESMOULINEAUX
MULHOUSE
SABLÉ-SURSARTHE
NANTES
CENTRE-VILLE
SAINT-DENIS
DE LA RÉUNION
BESANÇON
BÉZIERS
BLOIS
BORDEAUX
BOULOGNEBILLANCOURT 1
LA GARDE
LA RÉUNION
LA VARENNE
SAINT-HILAIRE
LE MANS
NICE
(GARE THIERS)
NICE
(RUE DE FRANCE)
NÎMES
STRASBOURG
ORLÉANS
THIONVILLE
BRIVE-LAGAILLARDE
LILLE
(GARE FLANDRES)
TOULOUSE
CAEN
LILLE
(RUE DES ARTS)
PARIS 14
(DENFERTROCHEREAU)
CANNES
CHAMBÉRY
CHÂTEAUROUX
LUXEMBOURG
LYON 2
LYON 3
LUX.
ALLEMAGNE
SUISSE
I TA L I E
TOULON
VANNES
PARIS 15
(BEAUGRENELLE)
VICHY
PARIS 16
WASQUEHAL
PARIS 8
(HAUSSMANN)
TOULOUSE
VANNES
MONACO
VINCENNES
CLERMONTFERRAND
LYON 4
COLMAR
MÂCON
PARIS 9
(SAINT-LAZARE)
COMPIÈGNE
MARSEILLE 3
PAU CENTRE
VINCENNES
DIJON
MARSEILLE 6
PERPIGNAN
WASQUEHAL
LYON 6
BELGIQUE
SÈTE
LEVALLOISPERRET
PARIS 3
HOLLANDE
SAINT-LAURENTDU-VAR
BOURG-ENBRESSE
CAGNES-SUR-MER
ROYAUME-UNI
E S PA G N E
TOULON
Opening soon*
ROYAUME-UNI
ALBI
BRUXELLES
MOUVAUX
QUIMPER
ALÈS
CAEN
NANCY
REIMS
ANNEMASSE
CERGY-PONTOISE
NANTERRE
RUEIL MALMAISON
ARLES
CHOLET
NANTES NORD
ASNIÈRESSUR-SEINE
CLAMART
NANTES SUD-EST
SAINT-PIERRE
DE LA RÉUNION
FRÉJUS
NARBONNE
FRIBOURG-ENBRISGAU
NEUILLYSUR-SEINE
GENNEVILLIERS
NIORT
HYÈRES
OLIVET
LA ROCHESUR-YON
OULLINS
TASSIN LA
DEMI-LUNE
PARIS 12
LORIENT
TOURS
PARIS 17
MARSEILLE 8
VALENCE
PARIS 6
BOURGES
MEAUX
VERSAILLES
BREST
MONTÉLIMAR
PARIS 8
(MIROMESNIL)
VILLIERS-SURMARNE
AVIGNON
BÂLE
BEAUVAIS
BELFORT
BIARRITZ
BLAGNAC
BORDEAUX 2
BOULOGNEBILLANCOURT 2
HOLLANDE
BELGIQUE
LUX.
ALLEMAGNE
SAINT-QUENTIN
SALON-DEPROVENCE
SANARY-SUR-MER
SUISSE
SOISSONS
(*) These lists are updated regularly and can be found on our website
www.franchise.depiltech.com
depiltech.com
I TA L I E
MONACO
E S PA G N E
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com – +33 (0)6 58 01 28 31
THE PROCESS PRIOR TO THE LAUNCH OF YOUR DÉPIL TECH CENTRE
1
As a prerequisite you must be able to provide €40,000 to finance the project (this is a requirement from
the banks before considering any financing proposal).
2
Initial telephone contact with the International Development Director.
3
Sending by mail of the pre-contractual information document filled in with your personal details and
the location applied for, initialled on each page, dated, signed and sent by registered mail to the
following address: Dépil Tech, 196 avenue de la Californie, Résidence California Park, Château de Leliwa,
06200 Nice, France.
4
Consideration of your application.
5
If your application is accepted, signing of the franchise agreement.
6
Once the franchise agreement has been signed your application for bank financing (if required) is
put together.
7
Confirmation of the commercial premises and preparation of the design layout document.
8
Start of the works.
9
Recruitment, training and procurement.
10
Deployment of communication and marketing tools.
11
A centre opens on average four months after the franchise agreement is signed.
15
depiltech.com
Dépil Tech Franchise Headquarters
Château de Leliwa
196 avenue de la Californie, Résidence California Park, 06200 Nice, France.
International Development Director: Nathalie SCHLEMMER-MAIRE
nathalie.s@depiltech.com – +33 (0)7 62 52 12 33
Development Manager: Alexandra VIERA
alexandra@depiltech.com - +33 (0)6 58 01 28 31
Dépil Tech Franchise Headquarters – Château de Leliwa
Paul & Jean-Baptiste MAUVENU
Co-founders
franchise.depiltech.com