Business Innovation and Institutional Development

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Anual reppor
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Report Contents 2012
1.
Letter of the President
2.
The Company
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Company Profile
Business Units
Technical Departments
International Area
Training
Cooperators Network
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Our Clients
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Business Strategy
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Mission and Vision
Corporate Culture
Values: The Client, Talent Management, Capacity to Anticipate, Quality + Environment+ R&D&i, Global
Awareness, Corporate Social Responsibility
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Economic Balance Sheet
6.
2012 Activity by Areas
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Water and Infrastructures
Business Innovation and Institutional Development
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Multidisciplinary Profile
8.
Contact
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1. Letter of the President
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1. Letter of the President
Creatividad y Tecnología has been proving, since it was created in 1982, that it
is a company with future.
Creatividad y Tecnología is a company that it is independent from any industry
group. It has more than 70 highly qualified professionals, with an unquestionable
experience.
Creatividad y Tecnología is a pioneer company. It has the perfect combination,
the Water and Infrastructures business unit, which provides a highly technological
component, mainly in information technologies and communications, and the
Business Innovation and Institutional Development business unit, which adds to the former its capacities in
organisation, analysis, economic control and technological innovation management.
Creatividad y Tecnología is a well dimensioned company, prepared to develop its activities in the international
market, even in an atmosphere of world economic crisis.
To do so, Creatividad y Tecnología will continue counting on the best professionals, sharing their experiences, and
involving their clients in them.
The future of Creatividad y Tecnología depends on what we achieve all together.
By: Carmen de Andrés Conde.
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2. Company Profile
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La Emp
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2. Company Profile
Creatividad y Tecnología is a Spanish company with an experience of more than 30 years in the performance of
products and services with a high added value in consultancy. Our philosophy has always been to offer a customised
service to the clients, based on creativity, knowledge, team work and the quality and respect to the environment
commitment.
Since it was founded in 1982, Creatividad y Tecnología continuously participates in the
development of:
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Technological consultancy.
Feasibility studies.
Wording of projects.
Integral management of projects and programmes.
Technical Offices.
Control and surveillance of the implementation of solutions.
Technical assistance to the operation and maintenance of infrastructures.
In the business units of:
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Water and Infrastructures.
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Business Innovation and Institutional Development.
Providing high added value solutions to its clients.
Finding the solution…is a matter of Creatividad y Tecnología
Experience, innovation and flexibility
The experience accumulated in more than 30 years of intense activity has allowed us to acquire a
deep knowledge of the technical and functional requirements of very different environments, and to
offer innovative solutions of a high technological content and very flexible.
Technical capacity
Its teams are multidisciplinary and highly specialised, and formed by industrial, civil, naval, mining,
and computer engineers, technical engineers and programmers, and also by professionals
graduated in economy, business sciences, law, chemistry and biology.
Independence
Creatividad y Tecnología is independent from financial or industrial groups, and this guarantees
completely independent criteria in the development of activities and rendered services, and a
professional attention to clients.
Water and Infrastructures
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Water
Creatividad y Tecnología, since it was created, is a leading company in the
application of solutions of a high technological level in the integral management
and control of the water cycle: in particular, those with regard to hydrological
planning processes, management of infrastructures, operation and
maintenance, supply, water treatment, remote operation and remote control
and incorporation and definition of water quality and quantity indicators.
This experience accumulated in the water sector for more than 30 years has
made it easier for water management bodies to incorporate in their structure
new technologies that have allowed their access to information and to data
checked and validated in the time intervals that best adjust to their needs.
Within the business unit of Water and Infrastructures, Creatividad y Tecnología has a wide experience in:
HYDROLOGICAL PLANNING
 Characterisation of basins.
 Demand analysis.
 Hydrological modelling.
 Status of water masses. Ecological flows.
 Implementation of the Measures Programme.
 Public Participation and Information.
EFFECTIVENESS IN SUPPLY AND SANITATION
 Supply.
 Sanitation.
 Pricing.
 Dams.
INTEGRAL MANAGEMENT OF HYDRIC
RESOURCES AND NATURAL DISASTERS
 Water quality and quantity.
 Systems for preventing floods.
 Drought management
 Early alert systems.
 Emergency plans in dams.
 Adaptation to Climate Change.
MODERNISATION AND TECHNIFICATION OF
IRRIGATION
 Energy efficiency.
 Adaptation of crops to climate change.
 Automatic irrigation systems.
Infrastructures
Creatividad y Tecnología has been developing integral solutions related with the design, control and management of
infrastructures, both public and private, including the design of new infrastructures and the improvement and
enlargement of the existing ones.
Among activities related with infrastructures we must mention, on the one hand, the control and surveillance of works,
and on the other hand, the projects for the provision of artificial intelligence systems to improve the management and
control of those infrastructures by their managers, using tools such as the CAMM systems (Computer-Assisted
Maintenance Management).
Infrastructures and Facilities
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Roads and Tunnels: Intelligent Transportation Systems (ITS).
Dams: Operation and Maintenance.
Airports: Airport Facilities.
Electrical Facilities and Climate Control.
Electromechanical and Control Facilities in Single Buildings.
Computer-Assisted Maintenance Management for any of the previous
Infrastructures (CAMM).
HYDROLOGICAL PLANNING
Water and Infrastructures
Solutions
Planning and management of hydric resources, of a long tradition in Spain, has been complemented
by the European Framework Directive on Water, incorporating: the protection of ecosystems as a main
objective; the principle of passing the costs of the water services on to users, thus promoting saving
on its use; and the public participation as a fundamental element in planning and management
processes.
Creatividad y Tecnología has successfully developed its own methodology, NAUNET, for the
implementation of the Hydrological Planning based on the Guidelines of the Framework Directive on
Water. This methodology allows to control, among other aspects, the following:
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Characterisation of basins.
Demand analysis.
Hydrological modelling.
Status of water masses. Ecological flows.
Implementation of the Measures Programme.
Public Participation and Information.
This methodology has been applied in the technical assistance to the Miño Sil Hydrological Plan, which
is the first Intercommunity Plan approved in Spain.
INTEGRAL MANAGEMENT OF HYDRIC RESOURCES AND NATURAL DISASTERS:
FLOODS AND DROUGHTS
For the correct management of hydric resources, it is necessary to know the available quantity of hydric
resources. For that, there must be systems for capturing data (level, flow, rainfall, temperature, etc.
variables) throughout strategic points of the basin, to send them in real time to a Control Centre, where
they are transformed into useful information for the responsible technicians, which helps when making
decisions, governing the basin and in the adaptation of Hydric Resources to Climate Change.
With an architecture that is similar to the previous ones, we can measure quality parameters of
continental surface waters (temperature, conductivity, pH, dissolved oxygen, turbidity, etc.) in points of
special interest for their surveillance (supplies) where discharges can be detected, sending these data
in real time to a Control Centre, where they are transformed into useful information for the responsible
technicians.
Creatividad y Tecnología has developed the SIGA System (Intelligent Systems for the Management
of Hydric Resources and Extreme Phenomena)
As a pioneer company providing this type of solutions, it designed the first Automatic System for the
Control of Hydric Resources implemented in Spain (commonly known as SAIH in Spain), and then
worked in practically all systems of this type implemented in the rest of the national territory,
subsequently going on to the international scope, to countries such as Mexico and Jordan, thus being
the reference in this technological sphere.The SIGA System allows to improve the management of
hydric resources by the control of one or more of these parameters:
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Available amount of water.
Water quality.
Systems for preventing floods.
Drought management.
Early alert systems.
Emergency plans on dams.
Creatividad y Tecnología has participated in
the implementation of SIGA Systems both
nationally,
in
eight
great
Spanish
intercommunity basins, and internationally, in
Mexico or Jordan.
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EFFECTIVENESS IN SUPPLY AND SANTITATION
The experience of Creatividad y Tecnología in the fields of supply and sanitation, includes the group of
processes reproducing the water cycle in urban systems. From the characterisation of the resource, the
operation and maintenance of hydraulic infrastructures, up to the study of environmental problems
arising from the discharge of industrial water, that experience is guaranteed by its participation in studies
in Spain. Specifically, we are specialised in the following:
HIDROGEST: Intelligent Management System of Operation and Maintenance of Infrastructures
Management system that integrates and optimises the operation and maintenance of hydraulic
infrastructures operated by the same Management Body, providing tools that help when making
decisions and that significantly reduce the maintenance and operation costs.
NAUTILUSS: Sensorisation and Remote Control System of Infrastructures of Supply and
Sanitation
Modular and scalable technological tool that provides intelligence to the supply and sanitation networks,
allowing their managers to identify the main losses or leakages on them, to guarantee a suitable quality
of water for the different uses, to control the availability of the resource, to improve decision making
processes and to reduce costs.
RATEsys: Intelligent System for the Automatic Calculation of Sustainable Tariffs
Unique tool in the market for the integral management of fariffs, which takes into account the income
needs of Water Operating Bodies, according to their Balance Sheets, Income Statements and Future
Investment Plans, totally adaptable to the operational, technical and financial needs of each operating
body.
MODERNISATION AND TECHNIFICATION OF IRRIGATION
The modernisation of irriagation is the main instrument for farmers to use water resources rationally and
effectively as, apart from promoting the modernisation of water distribution and application
infrastructures, it also improves the farmer’s living standard. The above favours an economic and water
saving.
In a modernised irrigation community, and with the new technologies and management systems, the
farmer can order irrigation by telephone, or through the Internet. The easy use of these systems, and
their convenience for the farmer are some of the advantages provided by this type of works.
SICIR: Integral Control and information Systems for Irrigation
System that includes a network of agrometeorological stations and control systems distributed throuth
the agricultural surface, in order to help farmers to achieve an effective and rational use of the
production means of crops (including energy).
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Business Innovation and Institutional Development
Creatividad y Tecnología supports companies in the achievement of their purposes and in the performance of their
operation plans, by means of the incorporation of highly specialised human resources, and through innovative
management methodologies.
Within the business unit of Business Innovation and Institutional Development, Creatividad y Tecnología offers the
management in:
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Public Programmes and Funds.
Consortial Projects of R&D&i.
Advanced Technological Services and Services for the Support to Innovation.
Training and Sensitisation for Organisations.
Thus, it has specific knowledge in the management of:
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Innovation projects and business initiatives.
New technologies.
Experts networks.
Quality and Environment.
Management and Control Systems.
Technical Audit.
Financial Audit.
National and Community Regulations.
Standardisation and optimisation of processes.
Programme Management System and Public Calls.
Our challenge is to integrate the technical means and
knowledge necessary at each time to give solutions to
the strategic, operational and organisational needs of
our clients
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Business Innovation and Institutional Development
Solutions
PUBLIC PROGRAMMES AND FUNDS
Public instruments for the support to economic development and competitiveness from the Administration require more
and more a greater level of specialisation and multidisciplinary approaches. It is necessary to have management
processes that guarantee:
 Transparency, impartiality and opportunity of the selection of operations.
 The assurance and checking of the correct use of funds.
 The compliance with law.
 The obligation to inform citizens.
Finally, the feedback of the process is necessary for decision making and for the governance of funds.
Furthermore, with regard to the multilateral funding bodies, when States receive multilateral co-funding, they must
comply with some requirements imposed by the Borrower or Donor Body. These are aspects related with
management, follow up, control, information and advertising. For the State, it is an additional effort, which usually
implies the need to turn to an external support that strengthens its institutional capacity.
The final purpose is to maximise the compliance with the formal requirements, while implementing the policies for
which the funds were granted: Cohesion Funds, Multilateral Funds such as the Inter-American Development Bank
(IDB), World Bank (WB), Andean Development Bank (CAF), European Bank for Reconstruction and Development
(EBRD), Europe Aid (EA), Framework Contracts of the European Union, Millennium Challenge (MMC), etc.
GIRA Own Methodology. Integral Management of Helps Model.
Creatividad y Tecnología was a pioneer in the provision of this type of solutions for
Administration within R&D&i. Nowadays it is highly specialised in the integration and
optimisation of the management of public funds granted for competitiveness and
innovation, providing the Management Body, with a significant reduction of costs and of
the execution terms, and with effectiveness in the application of funds.
AUDIT BOOKS and VERinSITU. Own Methodologies for the Implementation of Management
and Control Systems of Co-funded Programmes
Creatividad y Tecnología, pioneer company in the design and implementation of management
and control systems of operations for Management Bodies, has developed procedure manuals
that integrate and optimise the management of operations by means of their own methodologies
and integral approaches (technical and economical), providing the Body with a significant increase
in the effectiveness and efficiency of its Co-funded Operational Programmes.
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CONSORTIAL PROJECTS OF R&D&i
Innovation is the key element of economic development. The competitiveness of a company depends on its capacity to
innovate. Companies are forced to transform themselves as quickly as possible.
To do so, they require specialised resources and media for suitable decision making, selection of funding sources,
ideal partners.
In the last few years, we have developed an important effort to support with suitable methodologies the development of
cooperative projects, the internationalisation of companies, the promotion of emerging sectors, the establishment of
networks, especially SMEs.
OCTOPUS. System for the Design, Management and Implementation of
R&D&i Projects
Modular and scalable tool that, overcoming traditional approaches, incorporates
new elements of analysis, allowing its managers to identify the main risks early,
guaranteeing the quality in management and results, to control the availability of
resources, to improve the decision making processes and to reduce costs.
ADVANCED TECHNOLOGICAL SERVICES AND SERVICES FOR THE SUPPORT TO INNOVATION
Regional competitiveness is related with the level of innovation of its industrial sectors and companies. To progress to
this regard, it is necessary to reinforce the infrastructure and supports to promote new businesses based on innovation
and the entrepreneurial capacity of young people and of employers. The creation of systems for the support to
innovation, and the structuring of institutional and operational markets for the impulse to innovation are fundamental in
the regions that are prepared to invest and to go for this challenge.
Creatividad y Tecnología has internationally checked methodologies for the design and implementation of:
 Offices for the transfer of technology.
 Creation of clusters.
 Design and structuring of funds for the support to entrepreneurship and to the creation of new businesses
based on innovation.
Technological consultancy services offered by Creatividad y Tecnología and its team of consultants and experts are
focused on the improvement of competitiveness by defining regional and sectorial innovation strategies, by
participating in R&D&I projects, by the technological transfer, by the consolidation of clusters and by the adoption of
innovation practices.
TRAINING AND SENSITISATION FOR ORGANISATIONS
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Creatividad y Tecnología participates actively in the design and implementation of Public Policies and Institutional
Development Processes, where the part of Training and Sensitisation of Organisations requires a special attention.
The acknowledgement of the professional career of the technicians of Creatividad y Tecnología is proved by the
requests of many training institutions, among which is EOI, first business school constituted in Spain. Training Courses
and Masters have been given to different institutions and bodies, related with the different areas in which we are
specialists, in order to extend our Know How to society in general and to professionals of the industry in particular.
The training and sensitisation lines that Creatividad y Tecnología puts at the disposal of its clients are, among others:
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Business Innovation Techniques.
Technological innovation in the management of hydric resources.
Optimisation and management of processes.
Implementation of quality management, environmental and R&D&I systems.
Impulse to competitiveness through public programmes.
Mechanisms for identifying research, development or innovation projects and their
start up.
Technical and economic justification of projects that are financed by public funds.
An important value of Creatividad y Tecnología has been its capacity to establish cooperation
agreements in several projects with prestigious European and American colleges and
universities, which have allowed the exchange of knowledge, and therefore the extension of the
experts network available to our clients.
Among the institutions and bodies for which we have given training, postgraduate and Master
courses, we must highlight the following:
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EOI Business School.
Civil Engineers College.
Industry, Tourism and Trade Ministry.
Technical Departments
Creatividad y Tecnología has developed a holistic structure in which each element provides an added value to the
whole, maximising the synergies of the same; thus, the Company has four Technical Departments of a significantly
technological nature, transversally articulated through its two Business Units.
The relationship between these four departments of Creatividad y Tecnología promotes the exchange of information
and the transfer of knowledge between all members of the Company. Thus, we reach an optimal and innovative
information flow, abandoning the obsolete models of linear or hierarchical knowledge transfer, and going for the
innovative systems of cross flows, in which each member provides an added value in terms of its skills, capacities and
experience.
The main results are the promotion of the generation of innovative ideas, the improvement of the technical capacities of
the members of Creatividad y Tecnología, their involvement in the Company, and the identification and promotion of
internal talent.
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Advanced Innovation Services Department
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Project Management and Process Optimisation Department
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Systems Engineering and Maintenance Management Department
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Planning and Models Department
How is the project performed?
The project is leaded, within Creatividad y Tecnología, by a Project Manager with a great experience in the type of
activity performed. This Project Manager acts with a complete autonomy within the Company, selects the team of
cooperators, who master the discipline and technologies required at each case, outside or inside Creatividad y
Tecnología, while directing and coordinating the Project activities, being the speaker and being liable before the client.
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Advanced Innovation Services Department
Creatividad y Tecnología, aware of the need to promote business
changes through innovation, resulting in improvements of profitability,
“The only constant is change”.
reinforcement of positioning and increase of competitiveness, acts as a
Heraclitus of Ephesus.
strategic partner in the development of new products, services and
innovative business models, allowing its clients to keep or maintain
their competitive advantage on their respective industries by the differentiation and the generation of added value and
Know How.
New challenges and problems require new solutions. In Creatividad y Tecnología, we work to achieve the main
purpose of Systematising the Innovation Process, as in the current globalised, highly dynamical and changing markets,
only companies innovating systematically are successful. This process allows transforming knowledge into new
products, processes or ways of managing the company for its successful introduction in a market.
Management and Development of Innovation Projects
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Technological Surveillance Systems.
Document Management Systems.
Training for Innovation.
Knowledge Management.
Change Management.
Talent Management.
Technological Observatories.
Search of Projects, Partners and Funding.
Creativity Techniques.
Competitive Intelligence.
• Identification of Innovative Components in Projects.
• Identification of Opportunities and Spaces for
Improvement.
• Implementation of Integral Tools for Project
Management.
• Control Panels and Reporting Systems.
• Integration of Stakeholders in the Innovation Process.
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Development of Support Systems for Decision Making
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Management of the Innovation Projects Portfolio
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Strategic Planning
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Development of R&D&i Business Policies and Plans
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Technological Diagnoses and Forecasting
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Advanced Technological Services
• Offices for the Transfer of Technology.
• Clusters creation.
• Design and structuring of funds for the support to entrepreneurship and to the creation of new businesses
based on innovation.
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Solutions
Corporate Social Responsibility
Development of GRI Reports.
Implementation of Corporate Social Responsibility Management Systems based on standard SA 8000.
Definition of Corporate Social Responsibility Policies.
Reconciliation of working and family life.
Consultancy in Certification of R&D&i, Quality and Environmental Management Systems
• UNE 166001 and UNE 166002.
• ISO 9001 and ISO 14001.
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Project Management and Process Optimisation Department
Creatividad y Tecnología is a Spanish Consultancy Company with a long track record in Process Optimisation and
Project Management. This activity is horizontal and gives support to all Business Units of the Company.
For Creatividad y Tecnología, each project, each process is unique because each client is unique, with multiple
causes and aspects.
By means of this integral project management, Creatividad y
Tecnología has carried out the successful management of many
projects, as can be certified by all our clients, both in the public
and private sectors, excepting the specific aspects of each one.
"Innovation is the difference between the
leader and his followers". Steve Jobs
For Creatividad y Tecnología, the process optimisation is the most efficient and/or effective way to improve the
results of our clients.
Solutions
Project Management
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We try to obtain from the client the clear definition of the Purpose to which it wishes to reach. From here, the following
actions take place:
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Break down the necessary tasks.
Make the Activities Programme.
Establish the necessary resources.
Measure the degree of compliance with the project.
Determine the reasons for deviations to perform corrective actions.
Process Optimisation and Management
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Creatividad y Tecnología has two main abilities:
• Application of the different quality systems focused to processes such as EFQM
and 6SIGMA.
• It has a successful track record in process optimisation for clients.
Our methodology for process optimisation is based on:
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Analysing and identifying all activities.
Representing activities graphically by means of a map.
Describing each identified process.
Implying resources in the obtained improvements.
Establishing indicators for data analysis and continuous improvement.
To create these process maps, we use different programmes such as VISIO, BizAgi or
BPMN 2.0.
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Systems Integration and Maintenance Management Department
Creatividad y Tecnología is a leading company in information systems integration and maintenance management.
We have developed our activity with a continued presence in the
Water and Environment Sector, completing our work with projects in
other Infrastructure sectors, such as airports, ports, roads and
buildings, and extending it innovatively to the field of Governance, in
the public management sector.
"Quality is doing the correct thing while
nobody is looking". Henry Ford.
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Automatic Instrumentation and Operations.
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Supply and Communications Systems.
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Information acquisition and process systems.
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Measurement Networks.
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Control centres and crisis rooms.
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Remote control, supervision and infrastructures control systems
(SCADA).
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Alert systems.
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Support systems for decision making (SAD) and management tools.
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Data validation and treatment.
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Geographic information systems (GIS).
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Development of BBDD, applications and information systems in
general.
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Computer-assisted maintenance management system
(CAMM).
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Optimisation of stocks, labour force and other maintenance
resources.
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Processes, operation and maintenance manuals.
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Operation rules.
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Emergency plans.
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Criticality analysis and error management.
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Technological applications and references.
Solutions
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Planning and Models Department
Creatividad y Tecnología is a Spanish Consultancy Company with a long track record in the performance of
Feasibility Studies and Planning in the Framework of its Areas of Knowledge.
The planning, arranged through plans and programmes, orders the prevision and execution of certain tasks for
achieving certain objectives. Creatividad y Tecnología puts at the disposal of its clients, both private and public, its
experience in this type of processes, which go from a limited scope, as the planning of a certain work, to very wide
processes, such as the Hydrological Planning and the Planning of Public Policies and of R&D&i.
One of the bases for a good planning, whether on the short or
medium term, is anticipating decisions. For that, Creatividad y
Tecnología offers modelling tools which allow simulating the possible
future scenarios, by means of the follow up of the corresponding
variables and indicators, thus making the decision making process
easier.
"Ability is what you are capable of doing.
Motivation determines what you will do.
Attitude determines how well you will do it".
Lou Holtz.
For the development of these specialisation areas, Creatividad y Tecnología has a wide network of cooperators, both
internal and external to the Company. Externally, there is a special presence of Universities and Prestigious
Professionals located in different sectors of activity, both public and private.
Solutions
Hydrological Planning
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Characterisation of water uses and demands.
Diagnoses about pressures and status of water masses.
Allocation of resources and provisions.
Economic analysis of water uses: studies on investments, rates, canons
and costs recovery index.
• Definition of environmental objectives.
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Environmental Sustainability Reports
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Public Involvement
• Organisation of public involvement seminars, both sectorial and for the public in general.
• Informative publications.
Modelling
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Operation models.
Quality models.
Hydrological models.
Hydraulic models.
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Planning of Public Policies
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Design of Tariff Structures
International Area
Creatividad y Tecnología, with the purpose of adapting to a globalised,
interconnected and changeable world, goes firmly for the internationalisation of the
company. Our international presence has been possible thanks to the global vision
with which we develop our activities and to the marked international profile of our
Management Team and Project Managers, who have developed a wide Network of
Cooperators in different geographic markets.
Creatividad y Tecnología is aware that the increasing scarcity of water and the
increase of severe episodes of floods and drought worldwide, provoked by the
demographic growth and the climate change, will be an important factor for the
generation of conflicts in the twenty first century.
The Company focuses its efforts internationally on solving the most urgent problems
related with the world of water management, and with the institutional development and innovation in companies, both
in public and private sectors, by means of the implementation of customised technological solutions for the needs of
each country and each client.
Management technological tools not only provide intelligence to the existing Organisations and Infrastructures, besides
they can be developed in a customised, realistic and modular way, considerably favouring the saving of operational
and maintenance costs, and improving the rendering of the service to the citizen or the final client.
For this reason, its application is very advantageous, both in developed countries and in emerging countries, due to the
saving of costs and to a considerable improvement of the service, as has been proved in the projects carried out by
Creatividad y Tecnología.
Creatividad y Tecnología is also actively involved in the design and implementation of Public Policies and in the
Institutional Development Processes, where public involvement and institutional coordination require a special
attention.
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In contact with the International Environment
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Our International Area is actively involved in meetings and seminars with the purpose of being continuously
in contact with the interests and participants of other economies.
Creatividad y Tecnología forms part of the list of suppliers of the United Nations in its field of activity.
Creatividad y Tecnología is a consultant of the Ibero-American General Secretariat (SEGIB).
Creatividad y Tecnología is a consultant of the Spanish Agency for International Development
Cooperation (AECID).
Creatividad y Tecnología is an assessor of international projects for the Association of Companies of
Spanish Technology of Water (AFRE).
CREATIVIDAD Y TECNOLOGÍA MEXICO
Creatividad y Tecnología has opened its first international office at Mexico D.F. The creation of this subsidiary is
another milestone in the purpose of the company: positioning in the Latin-American market; from the subsidiary, it
intends to reach and to have a very active presence in this wide emerging market.
CREATIVIDAD Y TECNOLOGÍA COLOMBIA
Creatividad y Tecnología also has representation offices in Colombia, from which it gives a customised service to its
clients in the South American Area.
OTHER AREAS OF ACTIVITY
Besides, Creatividad y Tecnología has begun its development and expansion in other target markets, such as:
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Turkey
India.
Furthermore, Creatividad y Tecnología has successfully executed projects and continues taking part in different
international tenders financed by multilateral bodies, mainly:
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26
World Bank
Inter-American Development Bank
Europe Aid
Framework Contracts of the European Union
Andean Development Bank (CAF).
Training
In Creatividad y Tecnología we are actively involved in training processes, both internal and external.

Qualification of Our Professionals
In order to plan and execute projects, internal training courses are given to
the technicians that are responsible for each project, and to the technicians
of the client that this last one deems fit, with the purpose of establishing the
bases and planning of the contract, and so that the technicians have the
necessary specific knowledge. This qualification is extended with a
continuous training throughout the duration of the Project, which gives way
to the generation of innovative ideas.
Apart from the specific training of each Project, training activities for
professional qualification are carried out, by means of the organisation
and/or attendance to Specialised Seminars and to Masters of acknowledged
prestige, and by means of the participation in Conferences and Seminars of
different business schools and universities such as:
• Harvard Business School
• Seville University
• Madrid Polytechnic University
• Professional Associations
• EOI Business School.

Knowledge Transfer to the Company
Professionals of Creatividad y Tecnología give training courses and Masters
related with the different areas in which we are specialists, for different
institutions and bodies, in order to extend our Know How to the company in
general and to the professionals of the industry in particular.
Among the institutions and bodies for which we have given postgraduate
training courses and Masters, we can mention the following:
•
•
•
EOI Business School
Civil Engineers College
Industry, Tourism and Trade Ministry.
27
Network of Cooperators

A permanent commitment with the present and the future
Our differentiated quality is based on the group of professionals forming the Company who, with a proved experience
in the different operation areas, provide professional services adapted to the demands of all our clients.
Creatividad y Tecnología also has a great Network of Cooperators with acknowledged professional careers,
specialists in different areas of the University or Business World, and who provide an experience of a high added value
to the developed projects.
Professionals of this Network of Cooperators incorporate to the working teams of Creatividad y Tecnología
depending on the needs of each project; this favours the capacity and flexibility of our technical teams, and the quality
of our work.
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Creatividad y Tecnología and the University
Creatividad y Tecnología, in order to extend the capacity offered to its clients, has signed cooperation agreements, or
has a continued interaction with different Universities and Higher and Medium Level Training Centres. These
professionals linked to the world of teaching provide a great added value to the projects developed by Creatividad y
Tecnología, adding specific knowledge.
Madrid Polytechnic University (Spain)
Catalonian Polytechnic University (Spain)
Castile –La Mancha University (Spain)
Córdoba National University (Argentina)
Universidad Pontificia Universidad
Javeriana (Colombia)
EAN University (Colombia)
Granada University (Spain)
Escuela Colombiana de Carreras
Industriales (Colombia)
Valladolid University (Spain)
Complutense University, Madrid (Spain)
Carlos III University (Spain)
Madrid European University (Spain)
Technological University (Panama)
Universidad Nacional Agraria La
Molina (Perú)
Selcuk University (Turkey)
ORT University (Uruguay)
Ibero-American University
Foundation
28

Associations and institutional presence
Creatividad y Tecnología keeps an active presence in associations representing its activity, both national and
international.
TECNIBERIA/ASINCE
Spanish Association of Engineering, Consultancy and
Technological Services Companies
FEPAC
Pan-American Federation of Consultants
AEM
Spanish Maintenance Association
PTEA
EFCA
European Federation of Engineering
Consultancy Associations
ENVITE
Spanish Water Technological Platform
PROHIMET
Ibero-American network for the monitoring and
forecast of hydro-meteorological phenomena
Galician Environmental Technological Platform
SEPREM
Spanish Dams and Reservoirs Society
ATPYC
Ports and Coasts Technical Association
ASERSA
Spanish Association for the sustainable reuse of water
ADECAGUA
Association for the Defence of Water Quality
ASICMA
Association of Engineering, Consultancy,
Environment, Architecture and Technological Services
Companies, Madrid
Creatividad y Tecnología is an entity homologated y
the Higher Council of Chambers, as a specialised
consultancy company for the development of
individual actions within the InnoCamaras
Programme: “Innovation Support Plan”, co-funded
by the European Regional Development Fund of the
European Union.
Creatividad y Tecnología is one of the
companies registered in the “EU Business
Register”, main European business network
for the promotion of joint businesses and
activities of companies from the European
Union.
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30
3. Our Clients
31
32
At the Service of Our Clients:
The success of a multidisciplinary team with a wide experience is focused on the satisfaction of its
clients.
General Administration:
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Industry, Tourism and Trade Ministry.
Economy and Competitiveness Ministry
Environment, Rural and Marine Affairs Ministry
Hydrographical Confederations:
• North.
• Miño-Sil.
• Cantábrico.
• Duero.
• Tajo.
• Guadalquivir.
• Júcar.
• Segura.
• Ebro.
Public Works Ministry.
Education and Social Affairs Ministry.
Autonomous Communities:
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Madrid Autonomous Community.
Generalitat of Catalonia.
Generalitat of Valencia.
Melilla Community.
Xunta of Galicia.
International:
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Spanish Agency for International Development Cooperation, AECID.
Inter-American Development Bank, BID.
Water Authority of Jordan. JORDAN.
National Water Commission. CONAGUA. MEXICO.
Latin American General Secretariat. LATIN AMERICA.
Public Bodies and Companies:
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Agencia Catalana del Agua.
Agencia Vasca del Agua.
Mancomunidad de Canales del Taibilla.
Aeropuertos Españoles y Navegación Aérea, AENA.
Puertos del Estado.
SEGITTUR.
Agencia Estatal de Meteorología.
Fundación Biodiversidad.
IMPIVA.
CDTI. Centro para el Desarrollo Tecnológico Industrial.
Fundación para o Fomento da Calidade.
ICEX Instituto Español de Comercio Exterior / INVEST IN SPAIN.
Private Sector
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URBASER.
TELVENT.
ABENGOA.
GRUPO SANTANDER.
CLIESA.
FEIGRAF.
GRUPO SACYR.
AUSAL.
PUENTES Y CALZADAS.
GRUPO OHL.
GRUPO ACS.
TELEFONICA.
ASAGUA.
GRUPO VILLARMIR ENERGÍA.
33
34
4. Business Strategy
35
36
Mission, Vision and Values:
Our Mission:
To continue being an international reference in the guidance and the generation of customised solutions in Business
Innovation, Institutional Development and Water and Infrastructures, both for private companies and for the
Administration and Public Entities.
To have the best human team, specialised and committed to offer integral solutions, maximising the opportunities of
our clients, and with the obligation to give a maximum quality and environmental sustainability in all our services.
Our Vision:
To become the consultancy of international reference that develops the technological solutions for water
management and for the promotion of innovation, leading to the prevention of natural disasters and social conflicts
arising from the access to water; also, to act as a bridge for the technological transfer between Europe and Latin
America, improving the competitiveness of public and private organisations through innovation and information
technologies, and always trying to improve the economies and living conditions of the regions in which we operate.
Our Values:
In Creatividad y Tecnología, we firmly believe on ethical behaviour, talent management, quality focused to the
client and excellence, and on innovation as a factor driving social change.
37
Corporate Culture
Creatividad y Tecnología considers that the focus on customers is the key pillar of the company.
The trust of a client is won by putting at its disposal the most effective solutions according to
certain resources.
From the Company, we offer the best solutions, with a team work,
characterised by the multidisciplinarity of its professionals, on whom
creativity and innovation are encouraged.
Creatividad y Tecnología values social responsibility, and has practices of
Corporate Social Responsibility, strictly complying with the reconciliation of
working and family life contemplated in the legislation in force.
Values
“Each day we can do it even better”
In Creatividad y Tecnología, we work being fully convinced that “each we can do it even better”, because our
professionals have an excellent multidisciplinary training enhanced even more by our continuous improvement
philosophy, by several specialisation courses. Because a constant advance is the only way to materialise the most
optimal solutions for clients.
Talent Management
Creatividad y Tecnología is aware of the relevant position of Talent Management for
achieving innovation and adaptability to change; “as each professional has a talent
which is the one that shapes and inspires innovation within the company, and which is
the driving force of constant development and change”.
“The success of the company arises from the involvement and participation of each professional”.
38
Capacity to Anticipate
“Anticipation as a way to offer new solutions to our clients”
The capacity to anticipate in the market allows offering innovative and quality
solutions, through processes of continuous improvement and optimisation of
results.
During 2012 Creatividad y Tecnología has increased its investment in time and
human capital, extending and unifying joint efforts for innovation, and anticipating
to the challenges appearing in all areas of activity.
Quality and Sustainability
“Because added value constitutes our rationale on each movement”
The basic work principles of Creatividad y Tecnología are focused on three fundamental
pillars:
QUALITY, of a well done work.
CREATIVITY in our knowledge and services.
SUSTAINABILITY of the consequences of our services.
Therefore, the basic work principles of any Creatividad y Tecnología team are:
•
•
•
•
•
•
•
•
The Client goes first, we analyse and provide solutions to its needs.
The leadership of heads and people in charge, both for creating, managing, maintaining and improving the
System and for keeping Creatividad y Tecnología as the leader in its field of action.
The involvement of the personnel in the success of the company, giving way to the creativity and
innovation of professionals.
The integral treatment and management of processes; they are not treated as independent elements.
The continuous improvement when complying with its obligations, and when developing and executing its
“Products” and “Processes".
Decisions are made based on objective facts.
Mutually beneficial relationships with suppliers.
The respect for the environment.
As an acknowledgement to our quality standards, and to our respect for the
environment and innovative capacities, Creatividad y Tecnología has an
Integrated Quality and Environment Management System, in accordance with
the provisions of Standards ISO 9001 and ISO 14001 certified by AENOR.
39
Research, Development and Innovation
Creatividad y Tecnología also has an R&D&i Management System following the guidelines marked by
Standard UNE 166002:2006, based on which it promotes R&D&i in its activities as a differential factor in
the industry.
Creatividad y Tecnología has an R&D&i management unit, which encourages thought to detect new
ideas allowing to guide the development of products and/or future processes for the organisation.
There is a technological surveillance procedure, with which it makes sure that:
It systematically makes the capture, analysis, circulation and operation of scientific or technical information useful for
Creatividad y Tecnología.
•
•
•
•
•
Alerting about scientific or technical innovations that can create opportunities or threatens.
Detecting the relevant technological changes that can take place in the environment of the company, and
foreseeing the moment when they will be produced, the nature, the area and the scope of the same.
Analysing threatens coming from actions carried out by the competition.
Identifying improvement opportunities and innovative ideas that can be developed by the company.
Redirecting the business strategy in terms of what is foreseen.
Throughout the daily technological surveillance work, the R&D&i management unit systematically analyses the
problems and opportunities that take place, taking into account the following aspects:
•
•
•
•
•
•
Analysis of the scientific and technological results in accordance with the R&D&i policy.
Follow up of the scientific and technological results to anticipate to changes.
Identification of the barriers, which allow us the use in Creatividad y Tecnología of the new knowledge, defining
a plan to obtain the necessary knowledge to overcome problems that appear during the innovation process.
Identification of the possible external cooperation with regard to research and acquisition of knowledge.
Estimate of the possibilities of success of the already exposed alternatives.
Cooperation in the cost estimate of the innovation projects, and in the marketing of results; consistency between
the business strategy of Creatividad y Tecnología and the R&D&i projects.
Creatividad y Tecnología promotes creativity, as it helps to generate new
ideas, encouraging it within the company, and promoting the capacity to
abandon structured procedures and the usual ways of thinking to reach an
idea that allows solving a determined problem. To do so, in Creatividad y
Tecnología, one of the main activities is to hold periodical meetings with
the R&D&i management unit and the project managers.
40
5. Economic Balance Sheet
41
42
Economic and Financial Data
The Treasury position and the Financial Balance of Creatividad y Tecnología continue to be qualified by External
Agencies as Excellent, being a safe choice for our clients.
2010
2011
2012
Business Turnover
6.00 M€
5.80 M€
5.50 M€
Own Funds
1.02 M€
1.02 M€
1.02 M€
82
93
72
Professionals
In the same way, it has not had any negative incidence with
suppliers or clients; this fact, together with the previous data
results in the business development of Creatividad y
Tecnología being qualified once again this year as Excellent.
As for the shareholding of Creatividad y Tecnología, it
continues to be stable, keeping the independence from any
financial, economic or industrial group.
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44
6. 2012 Activity by Areas
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46
Water and Infrastructures
Examples of Work Performed in 2012
Following is a list of the most representative projects in which Creatividad y Tecnología worked during 2012. Then,
a brief file of some of them is included.
•
Feasibility study about the design of a system for the management
of hydric resources in the basin of the Culiacán river, within the
North Pacific Basin Organisation.
•
Consultancy to create an institutional framework Model for the
management of hydric resources in the Valley of Mexico.
•
Follow up work with regard to the Hydrological Plan of the Miño-Sil
River Basin District, and to the implementation of its Measures
Programme.
•
Control and Surveillance of the Work on Project 07/05 for the
Optimisation of the Hydric Resources of the Aragón and Catalonia
Channel by means of Remote Control.
•
Technical assistance to the remote control and development centre
of the Catalonian Water Agency for the implementation and
improvement of the water control system in the Catalonian territory
(SiCat).
•
Study for the update and improvement of the communications of the
automatic system of hydrological information about the river Júcar.
•
Technical assistance and works management of the service model
of the water control system in the Catalonian territory (SiCat).
Technical Assistance for the maintenance, development and
improvement of the maintenance management system of the
Financial City Complex of Banco Santander.
•
Operation, maintenance and preservation of the dams Juan Benet,
Riaño, Azud de Tolibia and of the transfer system from Curueño to
the reservoir of Porma (León).
•
Operation, maintenance and preservation of the dams from Area IV
of the river Tajo.
47
Feasibility study about the design of a system for the management of hydric resources in the basin of the
Culiacán river, within the North Pacific Basin Organisation.
Water scarcity in Mexico, and the risk of floods is what results on the need to perform the work
of this project. The main purpose of the Study is to determine the Feasibility of implementing
an Automatic System for the Management of Hydric Resources in the area of Culiacán, to help
those managing the basin to improve their response and decision making with regard to the
frequent episodes of floods that take place in the Culiacán Basin. The Project also includes the
development and proposal of an automatic system or SCADA allowing the subsequent remote
operation and remote control of certain elements of hydraulic infrastructure of the basin.
Solution
The designed system is focused on the improvement in the availability of hydrological
information for:
 The management of hydric resources.
 The forecast of floods.
 The management of droughts.
A network of control points located on strategic places was designed, which will inform about quantity and quality
data of the existing hydric resources, and about relevant climate data. All this information (flows, levels, rainfall, etc.)
will be transmitted in real time to a control centre, improving the process of help for decision making by the managers
of the basin.
The project has included the definition and valuation of work, equipment, facilities and other complementary actions
necessary for the execution and implementation of the System for the Management of Hydric Resources in the basin
of the river Culiacán, in accordance with the regulations in force and with the purposes of the Project, in a way that
the Administration is allowed to proceed to the contracting of the corresponding work.
48
Consultancy to create an institutional framework Model for the management of hydric resources in the Valley
of Mexico.
Hydrological-Administrative Region XIII, Aguas del Valle de México (Mexico Valley
Waters), has a total surface of 16,426 square kilometres, and it has 100
municipalities of three Federated Entities (Mexico, Hidalgo and Tlaxcala) and the 16
political delegations of the Federal District. This Region presents a series of problems
with regard to the management of hydric resources, such as the high population
density, the overexploitation of aquifers, the drainage of rainwater, the lack of
efficiency in the supply systems and services, the deficiencies in the discharge and
treatment of waste water, etc.
Due to these problems, the National Water Commission (CONAGUA) requested the
Inter-American Development Bank (BID) the performance of a study by which:
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It would obtain a clear and complete vision of the way in which the different aspects of the management of
the water resource and of the public services of water and sanitation in the Valley are being addressed.
It would determine the way in which the existing responsibilities and coordination and agreement
mechanisms are distributed.
A complete balance of the financial aspects would be obtained.
It would propose an institutional reorganisation of the industry in the Valley.
Thus, the performed study tries to comply with these objectives, by the proposal of a new model of institutional
framework for the management of hydric resources in the Valley of Mexico.
Solution
Performance of consultancy work, management of hydric resources and institutional strengthening:
• Technical Analysis and Diagnose about the availability of water and its quality, about some of the main
geophysical and geoclimatic characteristics, about the status of the supply and sanitation services, about the
pluvial drainage, about ground subsidence, etc.
• Institutional Analysis and Diagnose, that is, the detail of the existing distribution of competences between the
different administrations, to manage each of the aspects about the handling of water and its services.
• Financial Analysis and Diagnose, that is, a description of how the model in force is financed, detailing the
budget flows, the areas of deficit, the subsidies, etc.
• Comparative evaluation (benchmarking) of a series of bodies of both types (Basin manager / service operator)
and of different countries, among which we have: Hydrographical Confederations, Canal de Isabel II water
utility, French Water Agencies, Sabesp de Sao Paulo, etc., and from which formulas applicable to the Valley of
Mexico are extracted.
• Institutional strengthening of the Integrated Management Body of the Water Resource. It is proposed, based on
the existing institutional structure, to give a greater autonomy to the basin body, together with a greater
participation to the basin council in decision making. Furthermore, we define a model of financing based on the
polluter-pays principle and the user-pays principle, which will give to the model economic self-sufficiency.
• Design of a new Body Operating Metropolitan Services of Water, which assume tasks of block supply (water
sale to home operators), pluvial and sanitary drainage, and regional sanitation. Finally, in the same way as for
the Basin Organisation, we also define for this operator a financing mechanism, which allows passing from the
current subsidised and loss-making model to a sustainable self-financing model, based on rates for its
operation and .supported by certain investments by transfers, taxes, debt issuance and private investment.
49
Follow up work with regard to the Hydrological Plan of the Miño-Sil River Basin District, and to the
implementation of its Measures Programme.
The first cycle of Hydrological Planning, according to the guidelines of the Water Framework Directive, in the Miño-Sil
River Basin District, required technical assistance both for the completion and managing of the Plan, and for the
subsequent follow up of its implementation.
Among the work for which Creatividad y Tecnología renders its technical assistance,
we have the one necessary to complete the characterisation of the basins, available
resources, uses, demands and pressures; modelling of operation systems for the
allocation of resources and reserves; assistance in the characterisation of water
masses and ecological flows; economic analysis of water uses and of the repercussion
of costs; organisation of active involvement seminars; analysis, treatment and proposal
of response to allegations in the process of public consultation; assistance in the
wording of the Plan Regulations; and support in the strategic environmental evaluation.
Solution:
The mentioned technical assistance work includes the following performed activities:
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50
Follow up of the execution of the Plan, and of the Measures Programme.
Coordination of the information with the committee of competent activities of the River Basin District.
Coordination of the information with the water council of the River Basin District.
Information to other bodies, interested parties and public circulation of the degree of execution of the PHC.
Preparing the referral of data about the follow up of the PHC to the DGA.
Revision and integration of the follow up of the special operation plans before an eventual drought.
Integration of the follow up of the protection plans before floods.
Follow up of other plans and programmes related with the Hydrological Plan.
Proposal of corrective actions and additional measures with regard to deviations in the execution and
purposes of the PHC.
Work for the wording of the PHC of the next hydrological planning cycle.
Support to the processes of public involvement related with the wording of the Hydrological Plan.
Work for the economic characterisation of the plan, and study of the economic effects of the measures
proposed in the plan.
Adaptation of the geographical information systems to the segregation of the North River Basin District.
Scientific guidance in environmental and socioeconomic matters.
Completion of the drafts of the Plan and ISA.
Wording of construction projects of gauging stations and of the control centre of the Automatic System of
Hydrological Information of the Basque Country.
The existence of several networks of hydrometeorological control in the Autonomous
Community of the Basque Country is what results in the need of performing the work
of this project, in particular to integrate and centralise the information coming from the
group of existing networks, both in the basins belonging to the Basque Country, and
in the adjacent basins, which are currently managed by different administrations and
bodies, in a single hydrometeorological network managed, operated and maintained
by URA (Basque Agency of Water).
The project also includes the Wording of the Construction Projects of five (5) New
Gauging Stations, and the construction project for the implementation of the Control
Centre and the Type Equipment Projects of the New Hydrometeorological Stations
that will form part of the SAIH PV Network.
Solution:
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Definition and scope of the measurement stations network.
Definition and analysis of the instrumentation of the existing and projected measurement stations, and of
their specifications.
Definition and analysis of the existing and projected systems for help in decision making, and of their
specifications.
Definition and analysis of the existing and projected power supply systems, and of their specifications.
Definition and analysis of the existing and projected communication systems, and of their specifications.
Analysis of the current information flows.
Design and construction project of the control centre.
Definition, design and wording of the operation and maintenance plan of the system.
Wording of the report and construction projects of gauging stations and of the control centre.
Start up and tests of the system.
Wording of environmental, hydrological and hydraulic annexes, together with the total budget for the
implementation of the new gauging stations.
51
Control and Surveillance of the Work on Project 07/05 for the Optimisation of the Hydric Resources of the
Aragón and Catalonia Channel by means of Remote Control.
From the initial construction of the Aragón and Catalonia Channel in 1906, there have been
several modernising works for the purpose of improving the management of an infrastructure
serving 98,402 hectares of irrigation (it is the greatest fruit growing area in Spain) and more
than 200,000 inhabitants. The initial system was based on the performance of manually
regulated tapping points directly connected to the channel. This implied great management
difficulties due, among other reasons, to the flow variations produced as a consequence of the
alterations of the sheet of water. Between 1986 and 2005, several works for remodelling the
channel were begun, consisting in the replacement of the previous distribution system by a
system of semi-automatic tapping points of a constant level, and of a hydraulic operation. With
this system, water is distributed to the users by the manual operation of a series of modular
beacons, capable of providing an approximately constant reference flow, regardless of the
water oscillations in the main channel. Once this stage was concluded, the current project began in 2009, consisting
in the automation of the distribution system by the motorisation and remote control of the group of tapping points of
the Channel.
Solution:
The main purpose of the work will be the implementation of a Remote Control System allowing to perform a dynamic
and centralised management of the Channel, by means of the motorisation of the modular beacons existing in each
of the tapping points, and of the installation of drives and other necessary devices allowing a remote supervision and
operation of the same. The final purpose of the project will be the optimisation of both the existing hydric resources
and the global management of the Channel, together with their integration in the Control Centre of the Automatic
System of Hydrological Information (SAIH) of the Ebro River Basin District. In this context, Creatividad y Tecnología
performs the following activities:
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Technical Guidance to the Facultative Management of the Works.
Revision of the Project, Improvement Proposals and Replanning of Works.
Quantitative, Qualitative and Geometric Control of Works.
Measurement and Certification of the work performed by the Contractor.
Supervision of the Partial Operation Tests.
Supervision of the Start Up of the Facilities.
Technical, Economic and Environmental Follow Up of Works.
Performance of Reports.
Definition of the technical requirements of the SCADA System (Supervision, Control and Data Acquisition).
Supervision of the development, configuration, tests and start up of SCADA.
Technical assistance to the remote control and development centre of the Catalonian Water Agency for the
implementation and improvement of the water control system in the Catalonian territory (SiCat).
Need for the introduction of technological improvement and adaptation of the systems of
supervision, control and data acquisition, and information systems of the remote control and
development centre of the Catalonian Water Agency, in order to adjust them to the new needs
of water use and management.
Solution:
Performance of Technical Assistance Work for the Remote Control Centre of the Catalonian
Water Agency, for the definition of standards, selection of technologies, performance of tests,
development of applications and structuring of data of the different elements linked to the
Integral System of the Water Cycle in the Territory of the Agency (SiCat).
Work developed includes the technical support, analysis of requirements, proposal of technological solutions,
evaluation and development of standards, development of technical and functional specifications, alarm analysis and
performance of tests, among others.
52
Study for the update and improvement of the communications of the automatic system of hydrological
information about the river Júcar.
The automatic system of hydrological information (SAIH) of the river Júcar is
fundamental for the management and monitoring of hydric resources; therefore, it is
necessary for it to have a high guarantee of operativeness. Due to that, the Júcar River
Basin District requested to perform a study for the update and improvement of the
infrastructures of this system, especially the modernising of the current communications
network, in order to achieve new functionalities that are already habitual in other more
recent SAIHs, and that are the consequence of higher bandwidths of the communication
systems, such as the possibility to transmit voice, video and to provide a remote access
to the network in certain control points, etc.; to do so, an improvement of the existing
solutions is necessary, migrating to new technologies or modifying part of the current
system. The modernising must include the migration to open protocols and standards,
such as the IP protocol, which makes interconnection of networks easier and therefore,
makes the communications network transparent with regard to data transmission, and
makes it possible for the implementation to be made in phases, without any interruption
in the operation of the SAIH.
Solution:
First of all, a thorough study of the current communications network of the SAIH of the river Júcar was made,
analysing the possible existing alternatives when modernising a communication system, so that it complies with its
current and future needs. Analysis of the current trends, both of SAIHs and of similar systems in technology,
protocols, capacity, performance, etc.
Also, an analysis for the renewal of the remote stations in control points was made, suitable for the new market
technologies, especially with regard to the characteristics and functionalities of the type remote unit to be installed,
and in accordance with the communications system existing in the network of the SAIH of the Júcar River Basin
District.
A study about the ideal communications with regard to the emergency plans for dams was made, always following
the Directive for the implementation of emergency plans for dams.
Technical assistance and works management of the service model of the water control system in the
Catalonian territory (SiCat).
In the last years, the Catalonian Water Agency (ACA) has been developing a
new Management Model called New Service Model (NMdS), based on the use
of a series of support tools for the design, implementation, operation and
maintenance of the Integral System of the Water Cycle in the Territory (SiCat),
in order to give a response to the more and more demanding technological,
legislative, environmental and management requirements related with the
Integral Water Cycle; specialised technical support and guidance are necessary
for its development, extension, improvement and maintenance.
Solution:
Performance of technical assistance and technological consultancy work in hydrology, instrumentation and systems
for the acquisition and process of information linked to the integral water cycle, development of tools for data
evaluation and validation, evaluation of the quality, reliability, availability and criticality of information, performance of
studies, and development, revision and updating of technical manuals.
53
Technical Assistance for the maintenance, development and improvement of the maintenance management
system of the Financial City Complex of Banco Santander.
The Financial City Complex of Banco Santander, located in Boadilla del Monte, Madrid, is
the operational headquarters of Banco Santander Group. It is a Building Complex of 160
hectares of offices, services and green areas. It has more than 400,000 constructed square
metres and more than 5,000 parking places. Apart from the offices, the City includes, among
other services, hotel residence, Training Centre, Nursery, Sports Centre and a golf course of
18 holes.
The management of this complex is complicated, given the great number of infrastructures,
installations and equipment which have to be maintained. After the initial implementation of
the maintenance management system of the Financial City Complex, it has been necessary to
extend, improve and optimise that system in order to reduce the total maintenance and
operation costs.
Solution:
The maintenance and global improvement of the computer-assisted maintenance management system CAMM, and
the generation of technical manuals and training seminars for the personnel in charge of the management of the
facilities of the Financial City Complex.
Work has been carried out locally, and by remote support in the solution of incidences both with regard to hardware
and to software; activities have included the supply of licences, the installation, configuration and parameterisation of
the tool, the integration with the Supervision, the Control and Data Acquisition System, SCADA, the development of
the database, the design and creation of Reports, the technical support, the solution of incidences, the maintenance
of the maintenance management system, the application creation and maintenance, and the technical assistance
work for the development and implementation of new modules and reports allowing the optimisation of the available
resources.
Operation, maintenance and preservation of the dams Juan Benet, Riaño, Azud de Tolibia and of the transfer
system from Curueño to the reservoir of Porma (León)
It is essential to keep the infrastructures making up the hydraulic patrimony in a perfect status of
operation and preservation, not only from the point of view of safety, also from the functional point
of view, in a way that they can fully comply with the objectives for which they were constructed. In
this context, the dams of Porma and Riaño are the biggest state-owned regulated infrastructures of
the province of León and of the basin of the Duero, in the rivers Porma and Esla, which require the
performance of very diverse and complex activities for their operation, and the compliance with the
regulations in force about the safety of dams. Also, more and more prepared and qualified
personnel in accordance with the technological advances is needed.
Therefore, the Duero River Basin District needs technical support for the performance of the works
of maintenance, preservation and help to operation of the Porma and Riaño dams. Among these
works, we must include the guidance to the operation management, the maintenance activities, the
follow up of the inspection, the maintenance of the technical file and the Safety and Health
activities.
Solution:
The technical assistance work consists in the performance of:
 Technical assistance activities for support to Operation and guidance to Operation Management.
 Activities for preventive maintenance, corrective maintenance and preservation.
 Technical assistance activities in the follow up of the inspection of dams.
 Activities of inspection, surveillance and control.
 Activities for the maintenance of the Technical File.
 Elaboration of Technical Projects: Riaño Elevator.
 Other miscellaneous activities for the support to operation.
 Labour safety and health activities.
54
Performance of the Operation, Maintenance and Preservation tasks with regard to the Pálmaces, Alcorlo,
Beleña, Entrepeñas and Buendía Dams in Area 4 of the river Tajo (Guadalajara and Cuenca).
The concern for the treatment and preservation of the hydric resources has
increased in the last decades, mainly due to the delicate situation in Spain, which
provokes the scarcity of these resources in certain periods of the year. The result of
this concern are the great infrastructures for the storage of water, which started to
be constructed by the end of the 1950s throughout the national geography.
The purpose of this project is to offer the maximum security and certainty that the
dams included in the group are operated and preserved with the maximum number
of guarantees from the point of view of their inherent safety and of the safety of the
flows and borders located in their influence area.
For the above, the different aspects and details of the operation of dams, of the
maintenance of the installation, of the maintenance of their devices, and of the
possible development of technology are contemplated.
Solutions:
Technical Assistance for the performance of the Operation, Maintenance and
Preservation tasks of the Dams of Area 4 of the Tajo River Basin District. The
Project includes a total of five (5) Dams: Pálmaces, Alcorolo, Beleña, Entrepeñas
and Buendía.
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





Operation activities.
Maintenance activities.
Preservation activities.
Inspection activities.
Surveillance and Inspection activities.
Activities with regard to safety and health.
Activities for the maintenance of the Technical File.
Guidance and control activities.
Quality Assurance.
Miscellaneous activities.
55
Business Innovation and Institutional Development
Examples of Work Performed in 2012

Project Office for the economic, administrative and technical management of the European Project
FOTSIS.

Project Office CENIT “Operation of safe, intelligent and sustainable highways” (OASIS) –OHL Group.

Guidance to the Management of Telefónica in matters within the scope of universities.

Support service to the Activities of the Digital Economy Area of the Avanza Plan.

Follow up and support to the management of aids developed by the General Directorate of Research
with regard to training, mobility and incorporation of researchers and technologists to the system of
science and of the Programme Consolider-Ingenio 2010.

Technical Assistance Services to the Ministry of Science and Innovation, for the follow up, control and
support to the management of aids for research and development co-funded by FEDER.

Consultancy services for the examination (inspection), control and management of the justifications of
the grants given by AECID, excluding those given to NGODs.

Technical assistance for the evaluation of nominations to the Latin American Prizes to Innovation and
Entrepreneurship 2010, 2011 and 2012 called by the Latin American General Secretariat (SEGIB).

Services for the management of the Programme of Aids for the performance of projects of scientific
reasearch, development and technological innovation within the framework of the R&D&i National Plan
2004-2007 and 2008-2011, and of the National Plans of Waste and Recovery of Polluted Soils, for the
Ministry of Agriculture, Food and the Environment.

Support to accountancy and administrative management of files and acts of the Life+09 Nat/es/513
project, programme of urgent actions for the preservation of the capercaillie (Tetrao Urogallus
Cantabricus) and its habitat in the Cantabrian Mountains, Cantabrian Capercaillie.
Administrative management of files and acts of Fundación Biodiversidad, Ministry of the Environment,
including those of the programme of the national rural network co-funded by the European Agricultural
Fund for Rural Development (EAFRD).
56

Technical Assistance for the projects "Improvements of the Gasification Processes for the reuse of
urban waste" and “TOPBIO” within the INNPACTO Programme of the Ministry of Science and
Innovation, leaded by URBASER.

Design and Implementation of the Technological Surveillance System of URBASER.

Management and formalisation of loan contracts between CDTI and the beneficiary companies, for the
development of R&D projects co-funded and charged to the “Operational R&D&i programme for and
for the benefit of companies – technological fund 2007-2013”.

Technical assistance for the Evaluation of Aid Projects of the Programme “Promotion of
implementation of foreign companies” carried out by Sociedad Estatal para la promoción y atracción
de las Inversiones Exteriores, S.A.
Project Office for the economic, administrative and technical management of the European Project FOTSIS
The FOTsis Project (European Field Operational on Safe, Intelligent and Sustainable Highway) is
one of the projects approved within the calling of the 7th Framework Programme, Information and
Communication Technologies for the mobility of the future.
The Consortium of partners executing it is composed of IRIDIUM, OHL Concesiones, and another 21
partners of 8 member countries of the European Union.
The FOTsis Project consists in the performance of large-scale field tests of the system for the
management of the road infrastructure necessary to start up I2V V2I technologies, close to the market, in order to
evaluate their effectiveness and the potential of their large-scale implementation on European roads.
Solution:
To perform a correct control, follow up and justification of the technical developments related with the FOTsis Project,
making the revision of the technical deliverables easier, and making us capable to provide the different work
packages and developments with a global consistency, thus justifying and supporting the FOTsis Project as a whole
before the European Commission.
Activities:
• Administrative and financial management.
• Assistance in the launching of the project.
• Recommendations to the members of the consortium for preparing the legal, economic and
administrative documentation.
• Performance of economic management reports.
• Follow up and compliance with the economic milestones.
• Support in the elaboration and final revision of the deliverables.
• Validated annual reports and documents justifying expenses.
• Economic audits.
• Training to partners in the management and delivery of reports.
• Preparing modifications of the grant agreement.
• Collection of documentation and wording of annual follow up reports.
Project Office CENIT “Operation of safe, intelligent and sustainable highways” (OASIS) –OHL Group.
The CENIT OASIS Project “Operation of safe, intelligent and sustainable highways” is one
of the projects funded by the Centre for Industrial Technological Development (CDTI) under
the CENIT Programme, whose objective is the generation of new knowledge.
The Consortium of Partners executing it is made up of more than 16 Spanish companies
and 15 research public organisms. The objective of this project is to define the highway of
the future, which will present, when being operated, considerably higher levels of safety,
user service and sustainability. To achieve this, investments were made during the years 2008 to 2012, around 40
million Euros.
Therefore, the objective of the Project office is to provide technical and operational support to the partners of the
project, and in particular to its leader, OHL Group and Iridium.
Solution:
Creatividad y Tecnología is responsible for coordinating the follow up tasks of the Work Packages with the
Technical Committee and for designing the necessary procedures for complying with this objective, for giving support
to this Committee in the wording of the follow up reports for the Centre for Industrial Technological Development
(CDTI), for supporting the management and organisation of the different governing bodies of the project, for
designing and keeping an information repository to make the communication and internal organisation of each
research line easier, for cooperating in the organisation of events, and for giving support to the administrative
management of the project in accordance with the requirements of the CDTI.
57
•
•
•
•
•
Project Management:
• Management of the Project Office. Definitions of equipment, internal and
external communication, responsibilities, Document Management, Follow up
and Justification of Milestones, Economic Control and Internal Audits.
• Planning of Work Packages: tasks and subtasks of the project, human and
material means. Temporal horizon. Definition of the documental
management and of the indicators of development of the project. Elaboration
of the detailed chronogram.
• Design and implementation of follow up indicators.
• Chronological check of the follow up of the work plan through mechanisms
and responsibilities for complying with the milestones.
• Establishment of mechanisms for complying with the established resources
(financial and personal).
Training and guidance:
• Design and elaboration of formats, templates and manuals of procedures,
which are necessary for the correct execution of the project.
• Guidance and training for the partners integrating the project about the
correct justification and management of R&D&i projects.
• Guidance and revision of the supporting accounts of the project members, both technical and
economic.
Communication:
• Speaker between the coordinator and project partners.
• Management of activities related with the CDTI (Centre for Industrial Technological Development).
• Support in the design and implementation of circulation mechanisms and project communication plan.
Follow up and management of documentation:
• Quality assurance, checking of the correct justification and delivery of information before the financing
body.
• Follow up of budget updatings, modifications and/or remedial actions required by the different
speakers.
• Coordination and follow up of project economic audits by an auditor of the Official Registry of
Accounting Auditors (ROAC).
• Support and maintenance of the space lodged in external servers for documentary exchange of the
project.
• Uploading of data belonging to the supporting account of the entities, lodged in servers of the
contractor entity, to the database of the CDTI, through the Web for Grant Management.
• Assurance of the confidentiality of the supporting data of the entities by means of tools, software and
hardware of computer safety.
• Support and guidance with regard to tasks for management administration and organisation tasks, by
means of software for project control.
Risk management, anticipated resolution of any contingency related with the justification of the project.
Guidance to the Management of Telefónica in matters within the scope of universities
The Management of Telefónica requested professional guidance services in matters
within the scope of universities, allowing the introduction of the Information and
Communication Technologies in Universities for their modernisation, and for adding
value to the activities of Telefónica in the areas of circulation of the Information and
Communication Technologies and university promotion.
Solution:
Creatividad y Tecnología has designed and produced for Telefónica an Action Plan
especially focused on its relationship with Universities, which describes the initiatives in
this matter that will be carried out by Telefónica in the National Territory, within its business strategies, detailing
within the Plan the actions which promote the image of corporate social responsibility of Telefónica with regard to
Information and Communication Technologies, identifying budgets, calendars and commitments with third parties for
the implementation of the mentioned Plan.
58
Support service to the Activities of the Digital Economy Area of the Avanza Plan
The General Directorate of Telecommunications and Information Technologies, requests support for the activities of
the Digital Economy Area with regard to the functions of the Digital Economy Area of the Avanza Plan, in particular
for the:





Preparation, promotion and information of the aid programmes.
Support in the management and follow up of the subprogrammes of aid to R&D&i and Training in the scope
of the Information and Communication Technologies. In particular, the support in the technical and
economic evaluation of requests, and in the administrative on site checking of the financed projects and
acts.
Analysis and elaboration of supporting reports and documents.
Help to decision making in the management.
Data maintenance and operation for the evaluation of the results of the managed subprogrammes.
Solution:
We provide a vision of technical excellence and independence in the valuation of projects, and we have achieved a
high degree of satisfaction in the service and in the reception of the same by the beneficiaries. Besides, we
contribute to the improvement of the procedures for the follow up and control of the subsidised acts, allowing the
satisfactory processing of all the assigned files.
Creatividad y Tecnología provides a work team including resources with experience in strategic planning, financial
projections, management, follow up and control of European funds, assistance in Project Management Offices for
TSI projects, technological implementations and evaluation of public policies.
Creatividad y Tecnología guarantees a total independence with regard to entities with industrial interests in the
telecommunications industry or entities operating networks or technological implementation services; ensuring the
necessary impartiality and fairness with regard to the operations entrusted by the DGTTI.
Services for the management and development of the Digital Society
The General Directorate needed new approaches of technical consultancy for the definition of
new strategies allowing a greater development of the Digital Society in Spain. Besides, it
requires support for the General Subdirectorate for the Digital Society in the management and
follow up of the following programmes: Singular Cities, Digital Town Council, Circulation of
Avanza Local, Avanza Digital Public Services, Avanza Digital Contents and Avanza Digital
Citizenship in activities such as:


Management of the new aid callings and follow up of the projects approved in the
previous callings.
Management of acts related with the Platform Avanza Local Soluciones (PALS).
Solution:
The Technical Office provides new strategies allowing:
 The definition of new models of relationship between Administrations.
 The improvement of the administrative instruments for the promotion of the Digital Society.
 The development of new applications for the Platform Avanza Local Soluciones.
 The promotion of the improvement of Digital Public Services.
 Development of the Communication and Web Image Plan.
59
Follow up and support to the management of aids developed by the General Directorate of Research with
regard to training, mobility and incorporation of researchers and technologists to the system of science and
of the Programme Consolider-Ingenio 2010
The Research Directorate of the Ministry of Education and Science (currently General Directorate of Programmes
and Transfer of Knowledge of the Ministry of Science and Innovation) required new approaches of consultancy and
technical assistance for the support to the management of the aids developed by the General Directorate of
Research with regard to training, mobility and incorporation of researchers and technologists to the system of
science and support in the management of research projects.
And also, support in the management of the following programmes:






Ramón y Cajal Programme
I3 Programme
Torres Quevedo Programme
Support Technicians Programme
R&D Projects: Humanities and Social Sciences
R&D Projects: Production and Communications Technologies
Solution:
We currently have a highly qualified work team, especially in the process of evaluation and
management of callings, and also in administrative proceedings and in the knowledge of the
regulations in force, including the creation and maintenance of a computer application for the
management of the Programme.
The Technical Office has reached a high level of satisfaction in the compliance with the established objectives, and
has received the express congratulations of the Minister of the Environment. We have performed an excellent budget
management, and we have provided added value through the different proposals made for the improvement of the
management procedures of the submitted projects, including the design and development of the application for
managing aids.
The most important activities made by Creatividad y Tecnología are:



60
Follow up and control of files about aids to the General Directorate of Research with regard to research
personnel.
Support to the management with regard to actions of the General Subdirectorate of Training and Mobility of
Research Personnel.
Support to the management with regard to actions of the General Subdirectorate of Research Projects.
Technical Assistance Services to the Ministry of Science and Innovation, for the follow up, control and
support to the management of aids for research and development co-funded by the European Regional
Development Fund (ERDF).
From December 2004, we have been working for the General Directorate of Research of
the Ministry of Education and Science (currently General Directorate of Programmes and
Transfer of Knowledge of the Ministry of Science), with the purpose of complying with
articles 4 of Regulation (EC) Nº 438/2001 and 13 of Regulation (EC) Nº1828/2006 with
regard to the systems of management and control of Scientific Infrastructures and Research
and Development Projects co-funded by the ERDF.
Solution:
The most important activities performed by Creatividad y Tecnología are:
Follow up and control of projects co-funded with ERDF in Programming Periods
2000-2006 and 2007-2013.
Elaboration of the necessary reports with regard to follow up and control.
Maintenance of databases.
Cooperation for the closing of Programming Periods 2000-2006 and 2007-2013.




Consultancy services for the examination (inspection), control and management of the justifications of the
grants given by AECID, excluding those given to NGODs.
The General Directorate of AECID for the compliance with the examination
(inspection), control and management of the justifications of the given grants,
states that, lacking its own resources, it needs to contract a specialised company,
which knows the procedures and the applicable regulations, performs the
activities for the follow up and control of aids, and proposes improvements that
guarantee the compliance with the established terms.
Solution:
The Technical Office of Creatividad y Tecnología provides its knowledge of the
administrative procedures, and focuses on obtaining results for the management
and follow up of aids, complying, properly and on time, with the permanent
requirements of the General Directorate.
We highlight the participation of Creatividad y Tecnología in the processes for the improvement of the General
Directorate, and in particular:






Elaboration of procedure manuals for callings:
• Open and Permanent Calling 2003, 2004, 2005, 2006, 2007 and 2008.
• State Grants.
• Inter-university Cooperation and Scientific Research 2006, 2007 and 2008.
Revision of all outstanding justifications (Historical of more than 3000 accounts of different callings).
Claim for the refund of public funds that, to the discretion of AECID, have not been correctly applied, both
from the economic and technical point of view.
Design and start up of a methodology and processing policy customised for AECID for the effective
management of the justification of grants.
Design and implementation of an application for the management and elaboration of reports.
Determination of suitable indicators for measuring the effectiveness and efficiency of the granted aids.
61
Technical assistance for the evaluation of nominations to the Latin American Prizes to Innovation and
Entrepreneurship 2010, 2011 and 2012 called by the Latin American General Secretariat (SEGIB).
The Latin American General Secretariat, with the purpose of driving innovative projects and
companies in countries of the Latin American environment, created in 2010 the first edition of
the Latin American Prizes to Innovation and Entrepreneurship, focused to the
encouragement of entrepreneurship and innovation in Latin America.
To continue with the success of the prizes, as in their first calling, SEGIB needed to have the
support of Creatividad y Tecnología for maintaining an agile evaluation methodology,
objective and based on the criteria established on the Bases of the Prizes, and in accordance
to which the Jury could select the award winning projects and companies.
Solution:
Creatividad y Tecnología, thanks to its previous experience, knows the particularities of the
processes for the evaluation of innovative projects, and offers an evaluation methodology, which has given rise to a
transparent process and to the full satisfaction both of SEGIB and of all the members of the Jury of the first edition of
the Latin American Prizes to Innovation and Entrepreneurship.
Thus, Creatividad y Tecnología has verified the compatibility of the nominations presented with the criteria for
selection of nominations, and has designed the evaluation methodology and criteria (everything based on the
provisions of the Calling of the Prizes), proceeding to evaluate each of the accepted nominations, and to generate a
particular report about each of them.
With the purpose of guaranteeing a high quality and objective work, we have made a double evaluation of each
nomination by two independent technicians.
Management of the Programme of Aids for the performance of projects of scientific research, development
and technological innovation within the framework of the R&D&i National Plan 2004-2007 and 2008-2011 for
the Ministry of Agriculture, Food and the Environment.
The General Directorate of Quality and Environmental Evaluation of the State Secretariat of
Climate Change, requests the support to the tasks of follow up, control and management of
public programmes: Use and management of natural resources and preservation of habitats
and ecosystems of the State Secretariat of Rural Environment and Water, and the National
Plan of Waste and Recovery of Polluted Soils.
Solution:
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
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Elaboration of procedure manuals for callings: 2004-2007 and 2008-2011.
Technical and economic evaluation of projects.
Follow up and justification of projects by the performance of documental
checkings, and checkings of the performance of the activity, and of the compliance with the purpose of
the grant.
Support in the elaboration of administrative documentation, implying the analysis and management of the
given grants.
Analysis and evaluation of allegations, modifications and remedies submitted by the beneficiaries.
Processing of refund files.
Performance of reports for analysis and evaluation of the result, of the impact of the execution of the
actions, and of the encouragement effect of the Aids Programme.
Services of accountancy and administrative management of files and acts of the Life+09 Nat/es/513 project,
programme of urgent actions for the preservation of the capercaillie (Tetrao Urogallus Cantabricus) and its
habitat in the Cantabrian Mountains, Cantabrian Capercaillie.
Fundación Biodiversidad, as coordinator of the Project, requests support in activities of
accountancy, administrative management of files and acts of consultancy and
administrative management of files and acts of the Life + 09 NAT/ES/513 project
“Programme of urgent actions for the preservation of the capercaillie and its habitat in
the Cantabrian Mountains”.
The LIFE+ Programme is the only financial instrument of the European Union
exclusively dedicated to the environment for the period 2007-2013, whose general
purpose is contributing to the application, updating and development of the community
policy and legislation on the environment, including the integration of the environment in
other policies, thus contributing to sustainable development. In particular, LIFE+ will back up the application of the 6th
PMA, including the thematic strategies, and it finances measures and projects with a European added value in the
member States.
The "Cantabrian Capercaillie" project, approved by the European Commission, includes a "wide group of measures"
whose objective is to try to invert the regressive trend of the species, establishing the bases for acts that must be
prolonged more than the four years established by the LIFE Programme.
Solution:
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


Support consultancy for the correct justification of the project.
Preparation and submittal of the economic and administrative justification of the project of the Life
Programme.
Certification before the European Commission.
Documentation management and file.
Administrative management of files and acts of Fundación Biodiversidad, Ministry of the Environment,
including those of the programme of the national rural network co-funded by the European Agricultural Fund
for Rural Development (EAFRD).
The Foundation requests support in the processing of certifications, and in the
administrative control and management of the aid requests and their related files, within
the framework of the “Agreement of the Management Authority of the Programme of the
National Rural Network”, cofounded by the European Agricultural Fund for Rural
Development (EAFRD).
Solution:






Elaboration of the manual of procedures for the management and follow up of acts included in the
EAFRD Programme.
Support consultancy for the correct justification of the project.
Accountancy processing of the files co-funded by the EAFRD.
Preparation and submittal of the economic and administrative justification of the project.
Certification before the European Commission.
Management and file of documentation.
This Project is included in Leader, name of the successive community initiatives of rural development of the
European Union. It corresponds to the initials, in French "Liaisons entre activités de Developement de L'Economie
Rural" (Relations between Activities for the Development of Rural Economy).
63
Technical Assistance for the projects "Improvements of the Gasification Processes for the reuse of urban
waste" and “TOPBIO” within the INNPACTO Programme of the Ministry of Science and Innovation, leaded by
URBASER.
After the favourable resolution for the granting of public aid for the two projects submitted by
URBASER to the INNPACTO Programme, this company requests the management, follow
up, supervision, operation of the documentary support of the projects during their execution,
the wording of internal procedures and formats, the organisation of events, the circulation of
the results of the same, the necessary support to the Administrative Management Entity,
and the supervision of work.
Solution:




Organisation and design of the Project Office work:
• Identification of activities and definition of procedures, models and formats for the same.
• Documenting partners and giving training.
• Definition and design of the Control Panel and Indicators of follow up.
Project Office Management
• Collection of Information and Wording of Documents.
• Internal submittal of documentation for approval by the Technical Committee.
• Official Submittal of the Documentation to the MICINN.
Operation of the Documentary Support
• Definition of content control procedures.
• Identification of contents to be circulated and submittal of the same for their approval by the Technical
Committee.
• Uploading of information and publication in the Web Page.
• Follow up and update of the Web.
Support to Events and Circulation of Results.
Design and Implementation of the Technological Surveillance System of URBASER.
URBASER requests the design and implementation of a Technological
Surveillance System based on standard UNE 166006:2011 R&D&i
Management: Technological Surveillance and Competitive Intelligence
System.
Solution:








64
Detailed study of the different tools used for the implementation of a
Technological Surveillance System completely adapted to the
needs of URBASER, defining the purposes, the important thematic areas and the best information sources.
Study on the links between the business units of URBASER and the Technological Surveillance System.
Definition of the technological system sources.
Software diagnosis and proposal.
Selection of the software tool.
Support to software suppliers for the implementation of software.
Diagnosis of need.
• Customisation of circulation lists depending on the specific area in which each employee
subscribed to the Technological Surveillance Bulletin works.
• Definition of methodologies and procedures for the valuation of the utility of each query source
integrated in the Technological Surveillance System.
• Updating of the query sources and removal of the least useful or consulted sources.
• Adaptation of the technological surveillance system to the projects of the R&D&i Department and
to the priority research lines of the Organisation.
• Providing the Technological Surveillance Bulletin with more technical contents, in order to
improve its utility and its use by the employees of the organisation.
• Redifinition of authorisations and alarms on the Technological Surveillance System.
Definition of functionalities of the system and training to users.
Management and formalisation of loan contracts between CDTI and the beneficiary companies, for the
development of R&D projects co-funded and charged to the “Operational R&D&i programme for and for the
benefit of companies – technological fund 2007-2013”.
The Department of Legal Advice on Programmes of the CDTI requests the reduction in the time
of response to the management and formalisation needs of loan contracts between CDTI and the
beneficiary companies, for the projects that are approved and co-funded with the Technological
Fund; in view of all this, it contracted the services of Creatividad y Tecnología.
Solution:
Management and formalisation of loan contracts between CDTI and the beneficiary companies, for the projects that
are approved and co-funded with the Technological Fund, in order to reduce the time of response to the needs of the
beneficiary companies by the Department of Legal Advice on Programmes.
Provision of knowledge about the sufficiency requirements of mercantile documents from the beneficiary companies,
and about the formalities and peculiarities of the loan contracts signed with the CDTI; achieving the properly and on
time compliance with the requirements of the Department of Legal Advice on Programmes.
We would like to highlight the involvement of Creatividad y Tecnología on the wording of the procedure manual, the
efficiency in its processes of internal management, and the effectiveness in the compliance with the stated purposes
within the established times.
Technical assistance for the Evaluation of Aid Projects of the Programme “Promotion of implementation of
foreign companies” carried out by Sociedad Estatal para la promoción y atracción de las Inversiones
Exteriores, S.A.
The Sociedad Estatal para la Promoción y Atracción de las Inversiones Exteriores, S.A
(INVEST IN SPAIN), belonging to the Institute of Foreign Trade, ICEX, of the Ministry of
Economy and Competitiveness, through the State Secretariat of Foreign Trade,
includes, among its faculties, the attraction of foreign investments of new generation,
the promotion of a suitable investment atmosphere making investment possible, and
the acts complementing the above that are necessary or favour the promotion and
attraction of foreign investments in Spain.
For these purposes, it manages a group of operations integrated in the operative
R&D&i programme for and for the benefit of companies in the 2007-2013 period, co-funded with FEDER funds, and it
requires a professional service for achieving an efficient management and for obtaining the greatest degree of
transparency in the evaluation and follow up of the requests submitted to the programme.
Solution:
Creatividad y Tecnología uses its knowledge and experience at the service of the maximum effectiveness and
efficiency in the execution of works; it provides the knowledge and experience accumulated in the management of
aids and in the development of this type of services, using all this Know-How in the search of the maximum possible
effectiveness and efficiency in the acts to be managed.
The main activities performed are:



Analysis and evaluation of Requests.
Administrative and physical justification of the projects.
Technical assistance to the management of the programme.
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Multidisciplinary Profile
Industrial Engineering
Alvis Lasprilla, Gonzalo
Centeno Gutiérrez, Sara
Fernández López, Jacobo
González Arriola, Adria
Pérez De Arribas, Margarita
Telecommunications Engineering
Alonso Macias, Jesús
Alonso Yebra, Elena
Gómez González, Guillermo
Merino Jiménez, Jorge
Pizarro Martín, Raquel
Mining Engineering
Blázquez Gómez, Mar
Miguel Dombriz, Ana
Agricultural Engineering
Martín Miguel, Jorge
Lago Calero, Fernando Darío
Public Works Technical Engineering
Fernández Ramos, Ángel
Cabrero Landauro, Rocío del Mar
Civil Engineering
Campos Zambrana, Almudena
Días Pagés, Davinia
Gonzalo Pedrero, Belén
Degree in Science and Technology of Food and
Degree in Biology
Hernández Sánchez, Susana
Degree in Chemistry
Cuartero Cea, Francisco Javier
Fariña Casanova, Manuel
Degree in Environmental Sciences
Gil Puerto, María Isabel
Quintana Armijos, Sonya
Lorenzo Vazquez, Carlos
Environmental Sciences and Agricultural
Technical Engineering
Blázquez Cabezas, Marta María
Mendez Sanz, David
Architecture
García - Ochoa Martín, Cristina
Degree in Physics
Cordero del Barrio, Cristina
More than 44% of the multidisciplinary
team has Master studies in several areas
and more than 95% have a bachelor’s
degree.
Electronic Technical Engineering in
Telecommunications
Muñoz Iñigo, Sonia
Agricultural Technical Engineering
Gil Torres, Beatriz
Higher Technical Engineering in the
Administration of Computer Systems
Amate Segura, Jorge
Ferreras Herrera, Ismael
Gutiérrez Novoa, Alejandro
Forestry Technical Engineering
Schonert Martínez, Carlos
Geological Engineering
García González, Almudena
Degree in Biology
Trecet García, Juan Cruz
Corral Rivas, Carmen
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Degree in Business Management and
Administration
Amaro Garcia, Carmen Maria
Galán Guillen, Beatriz
García De La Cruz, Tamara
García Gil, Estrella
Giménez Ganga, María Teresa
Herrero De Andrés, Lucia
Martín Gil, Eduardo
Navarro Serrano, Alejandro
Ortega García, Pablo
Otero Lara, Lourdes
Sánchez Viana, Luísa Fernanda
Vega Garcia, Patricia
Pérez Reizábal, Cristina
Degree in Law
Aneiros Oreona, Noelia
Barcena Gorrochategui, Ainhoa
Bocioiu, Ana Maria
Cavalvante Dos Santos, Lia
Diaconu, Florentina Lavinia
Echevarría Ruiz, Ángel Francisco
Ferreira Matias, Rebeca
Garcia Guerrero, Ana
Gómez Carrillo, Maria Isabel
González Mozas, Alberto José
Hernandez Bonilla, Patricia
Marín Cerezo, Ismael
Marzo Bolufer, Eduardo
Muñoz Del Barrio, Elena
Pastrana Portillo, Daniel
Perez Mesa, Jaime
Sánchez Cuesta, María
Degree in Economics
Del Mazo Mora, Carlos
Lázaro Martínez. Inés María
García Alamo, Ana Isabel
Gismero Mendieta, Maria Elena
Mateu Zamora, Ana
Prieto Sánchez, Joaquín
Ruiz Duarte, Andrés Felipe
Tavares Silva, Denise María
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Degree in Geology
Fernández González, Eva Maria
Degree in Political and Administration Sciences
Cabero Zumalacarregui, Jorge
Jiménez Puertas, Javier
Degree in Economic and Business Sciences
Alonso Erro, Juan Luis
De la Puente Toral, Susana
González Cerrajero, Carlos
Nogueira Santiago, Lorena
Valles Marcos, Esther
Degree in Accountancy
Valenzuela Ramos, Ana Paola
Fuentes Sandoval, Claudia
Degree in Finance and International Relations
Bastidas Varela, Carlos
Degree in Psychology
Ibáñez Talegon, Ana Luz
Degree in Food Science and Technology
Hernández Sánchez, Susana
Degree in Nutrition
Renoldi Almeida, Ana Paula
Degree in Journalism
Piguet Meiriño, Johana
Águila Cajal, Miguel Angel
Diploma in Public Management and
Administration
Alonso Moreno, Soraya
Diploma in Business Sciences
Fernandez Bueno, Fátima
Martinez Martinez, Diana
Torres Sanchez-Herrera, Eva Maria
Pelaez Hernandez, Esther
Romojaro Rincón, Carlos
Vidal Pérez, Rodrigo
Contacts:
CREATIVIDAD Y TECNOLOGÍA S.A. (SPAIN)
MADRID
BARCELONA
OURENSE
C/ José Ortega y Gasset 6
28006 Madrid
Tel. +34 91 578 13 36
Fax.: +34 91 435 06 33
cytsa@cytsa.com
C/ Llorens i Barba, 66-72
08025 Barcelona
Tel. +34 93 451 98 62
Fax. +34 93 451 98 62
barcelona@cytsa.com
C/ Progreso, 91
Centro Comercial Proyflem 15-B
32003 Ourense
Tel. +34 98 824 21 61
Fax. +34 98 824 21 61
CREATIVIDAD Y TECNOLOGÍA S.A. MÉXICO
MÉXICO, D. F.
Jorge Amate Segura
Trade Manager, Latin America
C/ Félix Parra 131, B-103
Col: San José Insurgentes
Del: Benito Juárez 03900
México, D.F.
Cel.: +52 55 37 679 844
mexico@cytsa.com
CREATIVIDAD Y TECNOLOGÍA S.A. (COLOMBIA)
BOGOTÁ
Calle 93 A número 11-07 oficinas 403
Edificio Marsella
Bogotá, Colombia
iberoamerica@cytsa.com
www.cytsa.com
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