PDF - Summer Classics

Transcription

2 0 1 0
m e d i a
k i t
Media Contact:
Robert Robinson
Director of Advertising and
Public Relations
RobRob@SummerClassics.com
O 205-665-3002 x201
M 205-706-4644
www.SummerClassics.com
Welcome
I am pleased to introduce what’s new in 2010 for Summer Classics, the best
sellers in their class.
It’s a new season, with new contemporary collections, value priced
collections, new green & waterproof cushion formula, a new designer cushion
program and a Direct Import sister company called Parker James.
In tough economic times, we are staying positive and working hard as we gear
up for the new year.
®
Summer Classics is celebrating this new season with the addition of five
entirely new collections and an expanded fabric line and cushion options.
Part of what our designers have developed for this year includes three value
priced designs called Skye (Ocean™ desginated wicker), Aire (tubular-wicker
hybrid) and Strata (wrought aluminum). All still feature our exclusive N-dura
colorfast technology for greater UV resistance and a greatly expanded number
of Colores fabric colors and color combinations for our custom cushions.
®
™
Come see our two new contemporary collections. Circa’s bold arches
and crystalline are Born of classic, mid-century modern design. Halo is a
graphically lyric reinvention of the adirondack chair. A portion of Halo’s
proceeds will go to ovarian cancer research.
By popular demand, we have added the Sedona daybed, Lagos sectional
deep seating and Palm shutterback design in a new color.
Many of our dealers and all of our 11 company-owned retail showrooms
will also be introducing the SC Home indoor line, an incredibly unique,
European-inspired offering of indoor case goods and upholstery.
™
We love to make our showrooms a place where people feel at home, and
as Editor and Publisher of Hearth & Home magazine, Richard Wright, said,
“Summer Classics is one of two or three showrooms that you want to go into
because you know you are going to see something beautiful and romantic, that
you would covet and want in your own home.”
Our hard work has paid off, as Summer Classics was awarded for the
second consecutive year “Most Fashionable Retailer” and “Best Overall
Merchandising, Multistore” and now “best use of Accessories” by Casual Living
magazine for its 2009 Merchandising Awards.
Come by and relax awhile,
Robert Robinson, IDSA, AIGA
Director of Advertising and Public Relations
(205) 706-4644
robrob@summerclassics.com
Media Kit 2010
Table of Contents
Welcome
Table of Contents
Page Two
Page three
New for 2010 - Collections
skye
Aire, Strata
Page Four
Page Five
Page Six
Page Seven
Circa
Halo
Lagos Sectional
Sedona Daybed
Page Eight
Page Nine
New for 2010 - Fabrics
Fabrics
All-Weather Rugs
Technology
Advertisment
Awards
Press
Green Initiative
Contact
Page Ten
Page Eleven
Page Twelve
Page Thirteen
Page Fourteen
Page Fifteen
Page Sixteen
Page Sixteen
Skye
resin wicker
Viking legend describes Scotland’s Isle of Skye as the Winged Isle, romanticizing
its mist-laden and mountainous scenery. Our stack able Skye has cloudlike
curves and is fully woven for worry-free coastal enjoyment. Made from a 6mm
hand-woven, flat,
™ resin. Patent Pending.
#2
Black
Walnut
Sofa
#2
Ancient
Earth
Lounge
End Table
Chaise
Aire & Strata
hybrid
wrought aluminum
Delicate and comfortable, the stackable Aire Chair features double woven
panels of 6mm hand-woven, flat,
™ resin made to conform to the body.
“Lighter than Aire”, the stackable Strata chair features complex bends in
beautifully-radiating, aluminum, slatted seat and back. Whether you choose
wicker or metal, each masterful piece balances both beauty and function.
#2
Black
Walnut
#2
Ancient
Earth
Aire Chair
Cort Dining
Strata Chair
Circa
resin wicker & tubular aluminum
Born of classic, mid-century modern design and inventive, half-moon
aluminum extrusions, the bold arches and crystalline finishes make our Circa
sculpture for the home. Woven in pearlescent white or satin black
™
resin wicker.
#0
black
dining
#1
Pearl
Arm Chair
Lounge Chair
& Ottoman
nesting tables
Halo
resin wicker
Curvilinear and lyric, our Halo makes a heavenly statement. Double woven
panels of stretched,
™ resin wicker conform to the body, in pure, cushionless form. Excellent for coastal use, a divinely contempor ary alternative to
the Adirondack chair.
A portion of the proceeds will go to cancer research in honor of Susan
Lambeth who represented Summer Classics for 16 years. She lost her three
year fight to ovarian cancer in January of this year.
#2
Black Walnut
ARM CHAIR
OTTOMAN
DINING TABLE
CHAISE
Lagos
Resin Wicker
Lagos, the Portuguese word for Lake, is an ancient maritime town on the
southernmost point of Portugal. Our Lagos is fully woven, marine grade,
™ resin 4mm half-round resin woven in 4 inch squares over an aluminum
frame. Dining is a 6x6 square weave. Patent pending.
#1
Linen
LOUNGE &
Ottoman
#2
Black
Walnut
END TABLE
COFFEE TABLE
SLIPPER CHAIR
Sedona
Resin Wicker
On the perimeter of the Grand Canyon, along the winding Colorado River
™ resin
sits the city of Sedona. Our Sedona is a 1960’s reinterpretation in
of a material called Seca, which was a reed used to achieve a braided, thick
wicker. Sedona features an oversized daybed and our romantic European
height dining collection. Made from a 8mm hand-woven, round,
™ resin.
Patent Pending.
#2
Black
Walnut
#9
Pecan
Daybed
TM
exclusive fabrics
2010 Outdoor Fabrics & Rugs
new for 2010:
state-of-the-art embroidery program
new designer throw pillow options
new original exclusive designs
10
Summer Classics
exclusive
All weather Rugs
fade-resistant • stain-resistant • worry-free
11
Technology
N-Dura™ color fast technology
N-dura™ hybrid acrylic paint finishes and resin wicker is a proprietary
polymer material with color patterns unique to Summer Classics. N-dura™
is weatherproof and will withstand five years in direct sunlight without
fading.
Mortise and Tenon
Many of our teak pieces utilize mortise and tenon construction, an ancient
method of joining wood without glues, lashes or metal fasteners. The finished
joints are simple, strong and elegant.
Wrought Metal
Strong, lightweight and weather-resistant aluminum tubing is carefully
bent by hand to accommodate unique designs. Certain pieces also integrate
extruded tubing in order to achieve a specific stylized look. All aluminum
frames are constructed with solid, 360-degree welds.
Cast Metal
Certain pieces, due to their complexity or because of the aesthetic and tactile
requirements of the designers, are created through custom castings. Basket
weave patterns and shapes with varying thicknesses are cast in aluminum, while
intricate floral patterns are often cast in iron.
12
Consumer Advertising
Sunbrella™ is a trademark of Glen Raven, Inc.
www.summerclassics.com/press/adArticles
For Now aNd... Forever.™
exclusive fabrics by
AL
AL
AL
AL
CA
CT
FL
FL
FL
FL
FL
GA
IN
KY
MA
MA
MO
MO
MS
NC
NC
NC
NC
NY
NY
OH
OH
PA
SC
SC
TN
TX
TX
UT
VA
VA
VA
VA
Call us: (888) 868-4267
www.summerclassics.com/info
Visit one of these Summer Classics® Florida Dealers:
Brooks Patio - Miami
Berry Patio - Davie
Babettes Furniture - Leesburg
Patioland USA - Tampa
Patio World - Naples
Southern Casual - Jacksonville
See this ad in
Traditional Home
Magazine
- June 2009
See also Feb-Mar, April,
May, Jun-Jul
Sunbrella™ is a trademark of Glen Raven, Inc.
co
as sum Ch
tal m ec
liv er k o
in pr ut
g.c om o
om ot ur
/m ion
ar on
ke
tp
lac
e
See our ad in
Florida Design Magazine - Fall 2009
See also Winter, Spring, Summer 2009
Se
e
H ou
om r s
se e’s pec
ct u ia
io pc l s
n
of om um
th ing me
is
r
iss 20 th pro
ue a m
, o nn ot
r g ive ion
o rsa in
to r
tr y in hon
ad
itio th or o
na e ‘C f T
lh las ra
om sic dit
e.c G ion
om ets al
’
v i s i t o n e o f o u r f i v e s ta r d e a l e r s :
Blackjack Gardens
Birmingham
Summer Classics Store
Huntsville
Mobile
Pelham
Anaheim Patio & Fireside
Huntington Beach
New England Patio & Hearth
Wethersfield
Southern Casual
Jacksonville
Fireplace & Verandah
Orlando
Bacon’s Furniture
Port Charlotte
Pinch A Penny
Tallahassee
Patio Land USA
Tampa
Roswell
Walnut Ridge Pool & Patio
Clarksville
Louisville
Seasons Four
Lexington
Perfection Casual Furniture Galleries
Marshfield
Outdoor Home
Springfield
St. Louis
Madison Fireplace & Patio
Madison
Charlotte
New Garden Landscaping & Nursery Greensboro
Hickory Fireplace & Patio
Hickory
Raleigh
Dodds and Eder
Oyster Bay
Grossman’s Country Nursery
Rochester
Sun Spot Pool & Patio
Cincinnati
Fortin Ironworks
Columbus
Geerlings Garden Gift & Patio
Buckingham
GDC Home
Charleston
Augustus & Carolina Outdoor Living Georgetown
Nashville
Patio One
Houston
San Antonio
Ward & Child-The Garden Store Salt Lake City
Maison Et Jardin, Ltd.
Great Falls
Holloway Company, Inc.
Northern VA
Richmond
Williamsburg Wicker & Patio
Williamsburg
Visit one of summer ClassiCs® fiVe star Dealers:
Blackjack Gardens
Birmingham
Huntsville
Mobile
Pelham
Anaheim Patio & Fireside Huntington Beach
New England Patio & Hearth Wethersfield
Southern Casual
Jacksonville
Fireplace & Verandah
Orlando
Bacon’s Furniture
Port Charlotte
Pinch A Penny
Tallahassee
Patio Land USA
Tampa
Roswell
Walnut Ridge Pool & Patio
Clarksville
AL
AL
AL
AL
CA
CT
FL
FL
FL
FL
FL
GA
IN
Seasons Four
Perfection Casual Furniture
Outdoor Home
Madison Fireplace & Patio
New Garden Landscaping & Nursery
Hickory Fireplace & Patio
Dodds and Eder
Grossman’s Country Nursery
Sun Spot Pool & Patio
www.summerclassics.com/info
or Call toll free
Louisville
Lexington
Marshfield
Springfield
St. Louis
Madison
Charlotte
Greensboro
Hickory
Raleigh
Oyster Bay
Rochester
Cincinnati
KY
MA
MA
MO
MO
MS
NC
NC
NC
NC
NY
NY
OH
Fortin Ironworks
Columbus
Geerlings Garden Gift & Patio
Buckingham
GDC Home
Charleston
Augustus & Carolina Outdoor
Georgetown
Nashville
Patio One
Houston
San Antonio
Ward & Child-The Garden
Salt Lake City
Maison Et Jardin, Ltd.
Great Falls
Holloway Company, Inc.
Northern VA
Richmond
Williamsburg Wicker & Patio Williamsburg
OH
PA
SC
SC
TN
TX
TX
UT
VA
VA
VA
VA
(888) 868-4267
See this ad in
Coastal Living - June 2009
Also April, May, June, July
See this ad in
Garden Design - July 2009
See also Feb, March, April,
May, July
13
Awards
www.summerclassics.com/press/articles
Business
Merchandising
2008 & 2009 Most fashionable Retailer Award
2008 & 2009 Best Overall Merchandising multistore Award
2009 Best Use of Accessories Award
“Summer Classics was the hands down winner”
- Furn. Today 6/15/09
Product Design
Marketing Materials
9
sssssssssssssssssssss
ssssssssss
ssssssssss
ssssssssss
ssssssssss
sssssssssssssssssssssrrrrrrrrrr
ssssssssss
ssssssssss
ssssssssss
ssssssssss
ssssssssss
Yacht
14
Winner 6th VESTA Award in 8 years for the
Yacht Reclining Lounge Chair
in the Outdoor Furnishings Category
sssssssssssssssssssssrrrrrrrrrr
ssssssssss
2008 pewter award, sheetfed business catalogs
2009 Bronze Award, sheetfed business catalogs
http://www.youtube.com/watch?v=lgW7GSUfK2o
Press
www.summerclassics.com/press/articles
Summer Classics improves outdoor cushion designs - 4/20/2009 9:18:00 AM - Casual Liv... Page 1 of 1
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eNEWSLETTER
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RESEARCH
CLASSIFIEDS
eCATALOGS
Fresh designs, new programs draw interest at Casual
Preview Show
News Source: Furniture Today| Date: Aug 24, 2009
...Classics’ showroom included not only its own
introductions and SC Home indoor products, but the
launch of partner company Parker James with 10
container-only collections.
http://www.furnituretoday.com/article/329011-Fresh_
designs_new_programs_draw_int...
Summer Classics improves outdoor cushion designs
Cushion features many innovations
-- Casual Living, 4/20/2009 9:18:00 AM
Outdoor lifestyle furniture manufacturer Summer Classics began shipping a new cushion formula in
mid-March.
The newly designed cushion features many innovations including an anti-microbial waterproof liner,
outdoor zippers, a new soft-standard of firmness in the foam/fiber mix and customizations options. All
of the innovations address top concerns identified through intensive market research concerning UV
resistance, water repellency, zippers and standard firmness.
Summer Classics quality control labs tests found the new cushion formulation responds better than the
previous design in all areas. To achieve this, Summer Classics worked with its suppliers to optimize
cushion formulation and construction insuring both comfort and durability. The company’s supplier
conducted 100,000 cycle pound tests of many constructions until the right formulation kept its shape
without pancaking out, while remaining soft enough to be comfortable.
Summer Classics adapts to handle challenging economy - 6/1/2009 - Casual Living
“By changing the construction of our filler, the new cushion allowed a firm enough, soft enough sit that
keeps
resiliency
over time,” said Angela Paumen, cushion plant general manager.
CasualitsLiving
Mobile
2009 Summer Classics named best selling line
in its class.
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“The newly formulated prototypes underwent sit tests with our sales reps and many consumers,
resulting in a hands-down success over our competitors,” said Harold Hudson, Summer Classics vice
president of sales and marketing.
HOME
MAGAZINE
CASUAL FURNITURE NEWS
PRODUCTS
EDIT INVITES
eNEWSLETTER
BLOGS
RESEARCH
Parker of
James
“Staying ahead
market changes is what makes us who we are," Summer Classics President Bew
White said. "We continually strive to make Summer Classics the standard of excellence for the
industry.”
Summer Classics adapts to handle challenging economy
SC Home to launch in August
We would love your feedback!
Believing manufacturers should be stepping up rather than pulling back in this economy in particular,
Summer Classics will introduce four new collections at the Chicago Preview Show — including its first
Postcollection
a comment
sling
— as well as offer a new container program featuring collections under the Parker
James brand.
» VIEW ALL TALKBACK THREADS
The manufacturer is adamant that a slow economy demands an aggressive response.
RELATED CONTENT
TOPICS
AUTHOR
SPONSORED LINKS
"It's been pretty disappointing to us that many manufacturers are not
SEARCHES
attending
premarket and are not planning any new collections or fabrics,"
said Bew White, president. "It seems in this challenging market we are in dire
need of product that will excite consumers to make purchases, and of
effective partnerships and strategies with dealers to increase sales volume."
In addition to the new collections, Summer Classics will introduce three table
and chair groups with opening price points to give dealers more flexibility to
draw in price-conscious consumers.
Bew White
The new direct-import container program is also value oriented. Offered in
partnership with Parker International, it will include nine collections of metal,
woven and mixed materials.
With revenues down across the industry, White believes price points will not revert to past season
highs any time soon. He's concerned that lower prices combined with potentially high inflation will result
in product shortages next season unless retailers make big early buys. In fact, he calls the drop in early
buys "the biggest single problem the industry has."
CLASSIFIEDS
eCATALOGS
Video Debate: What Will
Happen to CIT?
Published: Thursday, 16 Jul
2009 | 2:38 PM ET
For more information, visit www.summerclassics.com.
By
Kristine Ellis -- Casual Living, 6/1/2009
TALKBACK
Page 1 of 4
By: Sabrina Bachai
Special to CNBC.com
A bankruptcy filing for CIT Group is likely, sources have told CNBC,
but the debate on whether CIT should receive a government bailout or
be allowed to fail is still up for discussion by many CEOs and financial
analysts.
CIT Failure Would Be Catastrophic:
“If CIT were to go under, I would be concerned for a [small business]
that only uses CIT. They’re invoicing every day, they’re turning the
invoice over to CIT, and then they get the money right away. That’s
the money that they use for their entire cash flow for their company. If
you turn [invoices] over to CIT and they can’t pay you because they
don’t have cash, and you’re getting ready to make payroll or a payable
… you can’t make that payroll.” - Bew White, president and CEO,
Summer Classics
http://www.cnbc.com/id/31941504/site/14081545
http://www.casualliving.com/article/CA6652668.html?industryid=47517
15
9/14/2009
green initiative
Summer Classics is committed to furthering
its efforts to become an environmentally
responsible company. We strive to manufacture
products using processes that have the least
impact on the environment while increasing
the lifespan of our outdoor furniture, which
already exceeds industry performance and
quality standards.
Summer Classics is evermindful of its responsibility to protecting the
environment.
Current efforts include the use of nanoceramic finishing technology, which requires
less energy by utilizing cold-water wash systems
and employs chemicals that are both non-toxic and reusable, thereby eliminating any
harmful waste. Our resin and aluminum products are 100% recyclable and all preconsumer resin and aluminum scraps produced during manufacturing are recycled
on-site. Additionally, the powder coat paints used in all processes are recyclable and
reused during finishing.
Summer Classics will continue to evaluate and improve its manufacturing processes
and business practices to support a global effort to conserve and protect the world
in which we live.
Media Contact
media
Robert Robinson
Director of Advertising and
Public Relations
robrob@summerclassics.com
O 205-665-3002 x201
M 205-706-4644
mail
Summer Classics, Inc.
3661 Highway 25 South
Montevallo, AL 35115
web

PDF - Summer Classics

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