Jambands.com Bonnaroo Beat Interview with Anna

"Oul Goal ls to Provide Folks with the Tools to Make Ourselves Shine": A
Conversationwith Clean Vibes'Anna Borofsky
2002-06-11
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CleanVibeswill be at Bonnarooto handlebothwastemanagementand education.The company'smissionis to
balancebothof these responsibilities
in orderto inspire"a new generationof responsible
stewards."Like many
othersat Bonnaroo,CleanVibeshas workedat the Phishfestivals(aswell as manyotherfests).Clean
Vibes'AnnaBorofskytook a few momentsto talk about all this.
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From your perspective what did you think when you were asked to come on board at Bonnaroo?
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It'sall excitingand a liftlebit nerve-wracking.
I thoughtit was a greatideato bringthe wholemusicalcommunity
together.We've neverexperienced
somethingof this scaleotherthan the Phishshowsbut the potentialis there
to have an amazingevent and we're really proudto be a part of it.
How would you compare your preparation for an event like Bonnaroo with that of some other festivals
that you work on?
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Everyelementfrom our laborto our suppliesto our educational
campaignjust skyrocketsin size bothin the
planningof it and the executionof it. Whereasat a smallereventwe havea solidfulltimecrew of 6-10folks,
we're lookingat a crew of 60 for this event,
How do you define your goals for Bonnaroo?
We reallysee ourselvesas providingthe toolsto allowthe fans to do what we hopethey wouldbe doing
anyways and spreadthe messageabout recycling.Both my partnerand myselfcome at Clean Vibes from an
environmentaleducationperspective.That's what we studied in school. lt's not just that we love trash so much
(laughs).We appreciatethe opportunity
groupof people.Throughthe
to educatea reallyuniqueopen-minded
raffle and spreadingawarenessabout the amount of waste that's createdin these events our goal is that this can
be translatedto folks'dailylivesand the amountof wastethey produceon a dailybasis.
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Clean Vibes has been at this for a while now, has it become easiet for you over time?
There's been a definiteimprovement.Lemonwheelwas pretty honifyingto see what was left over, it was just a
sea of loose trash. With Oswego it was a sea of baggedtrash so fans had taken the step to bag up their own
trash.They couldn'tquitefind a dumpsterbut it was a step.And then withthe FloridaNew Year'sshow it was
truly amazingfor us to walkaroundon January2nd. lt lookedlikewe'd alreadygonethroughthe campgrounds
once.The rafflecampaignand spreadingawarenessthat we'reresponsible
for our own wastereallywas
successfulthere. In terms of smallereventswe've oreateda presenceand it's catchingon as fans start to
appreciateour efforts and in turn help us out.
Talk about the raffle, what will take place?
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We'll have two raffle boothscentrallylocatedin the campground.Every car that comes into the site will receive
two trashbags,one for trash and one for recyclingand they can get more bags from us at the raffle booth. lf they
bring us a full bag of either all trash or all recyclablesthey'll get a raffleticket. lf they bring us five bags they'll get
a free limitededitionevent T-shirt.The grand prize for the raffle is ticketsto all of Superfly'sshows at JazzFest
nextyear and bandsare beingreallygreataboutdonatingotherprizes,includingautographed
merchandise
and
thingslikethat.So a fan can entertwentytimesor once.As they'repackingup theircampor wakingup in the
morningwith a full bag of trashtheycan bringit to us and get theirraffleticket.
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When will your team arrive on site to prepare?
event we'll have our crew
trash and recyclingand buildingsome ot our equipment.By the Wednesdaybeforethe
there.
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Do you have any parting thoughts or messages you want to convey to festivalgoers?
of peop-leWe're forming
In generalthis event more than ever is a test of community,bringingtogetherall sorts
world that we
ouiown little city and we can either be extremelyresponsibleand be an exampleto the outside goal
is to
Our
can clean up after oursetvesor ii can go tne othi:r wdy. We're.reallyon displaywith this event.
orovidefolki with the tools to make ourselvesshine to the rest of the world'
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