Rate Card

2016
Rate Card
and Editorial Calendar
2016 SEMA NEWS EDITORIAL
sales@sema.org / 909-396-0289
CONNECT WITH THE INDUSTRY
S
EMA News is the monthly magazine published by
SEMA that reaches more than 18,000 qualified manufacturers, warehouse distributors, jobbers/retailers,
dealers and media. The magazine is the industry’s yearround source for product information, industry trends
and education.
SEMA News reaches the specialty-equipment business community
throughout the year-—before, during and after the Show. The magazine
provides a year-round channel for businesses to leverage their SEMA Show
sales strategy.
In addition to the print edition, SEMA News is accessible via multiple electronic channels. Since SEMA News is digitally served to more than 100,000
specialty market professionals, thousands of ad page views accumulate on
the www.sema.org website, and the content remains searchable indefinitely.
Annual reader surveys indicate that SEMA News is regarded as a trusted
voice and a consistently professional, credible editorial environment. SEMA
News editors interview more than 100 industry experts annually to generate perspective on a variety of market segments and emerging trends
and technologies.
No other business-to-business publication has the reach, credibility, and
the quality audience offered by SEMA News, which makes SEMA News an
ideal channel for businesses who are looking to expand distribution, promote
products and services, and build their brands.
To find out how to extend your SEMA Show success using SEMA News,
contact SEMA association sales representatives to review the assets available to build your business.
CONTACTS
Peter MacGillivray
Publisher/Vice President of
Communications and Events
peterm@sema.org
909-978-6686
John Stewart
Vice President, Editorial Director
johns@sema.org
909-978-6710
ADVERTISING SALES
SEMA Industry Sales
sales@sema.org
909-396-0289
909-396-4981 fax
2016 SEMA NEWS EDITORIAL
sales@sema.org / 909-396-0289
(Calendar Subject to Change Without Notice)
January
Best of the 2015 SEMA Show
SEMA Show Portfolio
SEMA Member News
SEMA Data Co-op Directory of Data Innovators
February
July
COLLISION REPAIR
& REFINISH
POWERSPORTS &
UTILITY VEHICLES
SEMA Person of the Year
Wheel & Accessories New Products and Trends
Global Tire Expo New Products and Trends
March
Racing & Performance New Products and Trends
Newest Enthusiast Research
SEMA Member News
RACING &
PERFORMANCE
Collision Repair & Refinish
Restyling & Car Care New Products and Trends
Powersports & Utility Vehicles New Products and Trends
SEMA Member News
Retailer Spotlight
SEMA Data Co-op Directory of Data Innovators
August
TOOLS &
EQUIPMENT
Restoration New Products and Trends
Tools & Equipment New Products and Trends
Legislative and Regulatory Issue
SEMA Hall of Fame
September
April
2016 SEMA Show First-Time Exhibitors
SEMA Show Preparation
SEMA Member News
May
2016 SEMA Pre-Show Issue
2016 SEMA Show Educational Program
2016 SEMA Show New Products Preview
SEMA Data Co-op Directory of Data Innovators
Trucks, SUV & Off-Road New Products and Trends
Collision Repair & Refinish
New Vehicle Technology
Emerging Market Survey: UTV Buyers and Owners
SEMA Data Co-op Directory of Data Innovators
2016 SEMA Membership Directory
SEMA Member News
Retailer Spotlight
June
Hot Rod Alley New Products and Trends
Hot-Rod Market Update
Mobile Electronics & Technology New Products and Trends
Special Catalog and New Product Showcase
October
November
2015 SEMA Show Directory
2015 SEMA Show Guide
Show Vehicle Preview
Special Catalog and New Product Showcase
SEMA Member News
December
Business Technology
Trends for 2017
Retailer Spotlight
sales@sema.org / 909-396-0289
2016 SEMA NEWS EDITORIAL
Yadda Blah blah etc yadda blah blah etc yadda blah
Inside: Exhibitor Index by Booth and Product Category
2015 SEMA Show DIRECTORY
Inside: 22 Must-See Features at the 2015 SEMA Show
Inside: Tips From Top SEMA Show Service Providers
Jason Kencevski
Bradley Kline
Jake Carnevale
Keith Charvonia
SEE New Products n EXPLORE New Technologies n EXPERIENCE New Trends n MEET New Contacts
GOT APP?
Battle of the Builders Preview
8 Must-See Show Features for Buyers
Guide to Celebs, Icons and Legendary Cars
Complete Education Schedule
Torry Skurski
Raymond Smega
Adam Stevens
Troy Spackman
Justin Tomney
Shiva Bhardwaj
Steven Jessup
Cris Payne
Jason Starkey
Martin Trinh
Plus:
SEMA 2015:
n 295 First-Time Exhibitors Indexed
n 5 Smart Ways To Crush the Show
Also:
Retailers:
How New Chip Cards Could Hurt Your Business
Yes
?
CMYK Photos
Lo-Res Photos
Carr
Bleed
Cropped Photo
Matt
Text Complete
Author
Header/Deck
Byline
Editorial
Inside: TAPPING CAD FILES FOR RAPID PRODUCT DEVELOPMENT
Janet
Pull Quote
Correct Config.
Captions
GENERAL ADVERTISING POLICIES
Publisher’s Protective Clause: By the issuance of this rate card, publisher offers, subject to
the terms and conditions herein, to accept insertion orders for the advertising to be published in
SEMA News. By their tendering such insertion order, the advertiser or agency shall indemnify and
hold publisher, its employees, agency and subcontractors free and harmless from any expenses,
damages and costs (including reasonable attorney fees) resulting in any way from publisher’s
compliance with such insertion order (including, but not by way of limitation, from claims of libel,
violation of privacy, copyright infringement or otherwise). Publisher shall have full right to settle any
such claim and to control any litigation or arbitration in which it may be a party—all at the cost of
the agency and the advertiser who shall be deemed joint and several indemnitors. Agency warrants
that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally
with agency. Publisher reserves the right to discontinue publication at any time with or without
notice, or to defer or cancel the printing, publication or circulation of any issue or of the tendered
advertising, and shall not be liable for any failure to print, publish or circulate all or any portion of
an issue or the tendered advertising because of labor disputes involving the publisher, printer or
others, transportation delays or embargoes, errors or omissions of employees or subcontractors or
circumstances beyond its control. Publisher’s sole obligation as to any failure or default on its part
shall be limited to a refund of its charges which may have been paid to, or, at its option, to publish
the tendered advertising in its next available issue. The publisher reserves the right to reject or
omit any advertising for any reason. No advertising will be accepted that simulates SEMA News
editorial material.
Chris Milne
Kevin Patrick
2015 SEMA Market Report:
New Data On Consumer Habits
Inside: Why There Is a 3D Printer In Your Future
Jesse J. Rohr
Morgan Schultz
Joel McKay
Tim Palazzolo
Also:
Legislative Update: How SEMA Protects Our Industry
Jon Pulli
Vini Madrigal
Ernie B. Manansala Jr.
Mitch Hines
Next Gen: Recognizing 35 Young Industry Trendsetters
Plus:
SEMASHOW.COM/APP
Lucas Priamo
Aston Liyanarchi
BJ Elmore
Tiffanie Hartenstein
The Science of Lead Generation:
Strategy and Technology For Success
5 Top Learning Opportunities
You Won’t Want To Miss
Plus:
Tommy Perkins
Jonathan Klinger
Chris Clark
Tanner Gould
Jeremiah Graham
Matt Beenen
Andrew Betz
Design
Photos
2015–2018
Board of Directors:
Meet the Candidates
Chairman-Elect
Chairman Elect Category
Donnie Eatherly
Wade Kawasaki
Manufacturers Category
Susan Carpenter
Laurel Dasher
Dave Edmondson
Distributor/Retailer Category
Jim Bingham
Nick Gramelspacher
Parley Valora
David Ziozios
Chairman
Doug Evans
Joel Ayres
Dennis Gage
Services Category
Dan Khan
Clint Sly
Exploring, Connecting and Moving
The Industry Forward
Jim Bingham
Also:
Also:
Restoration Market Trends:
Restomods and New “Classics”
Restyling 2015:
The Market, Products and Trends
Also:
Export Market Data:
What Global Customers Drive
Mobile-Electronics Update:
Smartphone Integration and Compact Components
SEMA Show Feature Vehicles:
Best Practices and Strategies
Combat Counterfeiting:
Put The Brakes on Fakes!
SEMA Data Co-op:
Directory of Data Innovators
INSIDE: The SEMA Community…At Your Fingertips
INSIDE: 500+ Truck, SUV and 4x4 Products
Latest Hot-Rod Trend:
Modern Technology With Legacy Styling
Inside: The Hottest Vehicles of the 2014 SEMA Show!
Auto 3.0
How Technology
Is Transforming Business
t listings:
Cross-MaA-Zrke
Ka-Boom!
The Best of the 2014 SEMA Show
Members Industry Category
Company by liations
y
Council affi r’s Rep by TerrItor
Manufacture
Also:
Thousands
of Companies
Inside!
Also:
Plus:
Directory of Data Innovators
Detroit Report:
Muscle Trucks and
Super Cars Unleashed
n Doing Business in China:
A 10-Year Perspective
Plus:
n 48 Award-Winning New Products
2016 SEMA NEWS ADVERTISING
sales@sema.org / 909-396-0289
AD AND TRIM SIZES
INSERTION ORDERS AND ADVERTISING
Advertising Department
SEMA News
1575 S. Valley Vista Dr.
Diamond Bar, CA 91765 USA
sales@sema.org
909-396-0289
909-396-4981 fax
Upload Ad Material(s) to: www.sema.org/ftp
ACCEPTABLE DIGITAL MATERIALS:
UNACCEPTABLE FILE TYPES:
PROOFS:
n High-resolution EPS, TIFF or PDF/X-1a files are
n Files NOT Accepted: Microsoft Word, Excel,
n Printouts (in color for 4-color ads),
PowerPoint or Publisher, Adobe PageMaker
or Freehand
n Fonts must be outlined or embedded and all
images must be linked.
n Crop marks and color bars should be outside
printable area (12pt offset).
MEDIA TRANSPORT:
n High-resolution, 300-dpi EPS, TIFF or PDF/X-1a
DOCUMENT SETUP:
SUBMITTING ART FILES:
n Adobe InDesign should be used for ad layouts.
n FTP: www.sema.org/ftp and
n Adobe Photoshop: 300-dpi CMYK or grayscale,
follow complete instructions.
600-dpi minimum bitmap, flattened layers,
TIFF or EPS format, binary encoding.
No JPEGs nor extra channels will be accepted.
n Adobe Illustrator: outline all fonts, flatten
transparencies and embed all elements
(no links).
/6 Vertical
2.25" x
4.875"
1
/3 Square
4.75" x 4.875"
1
(100 MB maximum file size)
acceptable. For information on creating a
PDF/X-1a, visit www.adobe.com.
1
/12
2.25" x
2.25"
/6 Horizontal
4.75" x 2.25"
1
PDF proof and SWOP color proof are
recommended to be submitted. Without
an accurate SWOP color proof, SEMA
News cannot be held responsible
for the outcome of color on press.
1/2 Horizontal
7.25" x 4.875"
SEMA News trim size: 8" x 10.875"
Full-bleed page (bleeds on all four sides): 8.25" x 11.125"
Full-bleed spread (bleeds on all four sides): 16.25" x 11.125"
Bleed ads: Be sure to add .125" on each side that bleeds.
Keep live copy and images .375" from magazine trim edges.
n Mail all color proofs to:
8”
SEMA News
Attn: David Block
1575 S. Valley Vista Dr.
Diamond Bar, CA 91765
Full Page (bleed)
8.25" x 11.125"
n Mail: SEMA News
Attn: David Block
1575 S. Valley Vista Dr.
Diamond Bar, CA 91765
/3
2
10.875"
4.75" x 10"
1/2 Vertical
4.75" x 7"
n All fonts should be Type 1 or OpenType
(Multiple Master Fonts are strongly
discouraged).
n All colors must be CMYK (except black text);
no PMS/Pantone colors.
n Ink density not to exceed 300%.
1/4
3.5" x
4.875"
2-page spread trim: 16" x 10 .875"
2-page spread (bleed): 16.25" x 11.125"
/3 Vertical
1
2.25" x
10"
sales@sema.org / 909-396-0289
2016 SEMA NEWS ADVERTISING
GENERAL ADVERTISING POLICIES
Commission and Cash Discounts:
Agency Commission: 15% to recognized agencies.
Issue
SpaceAd Issue
Month
Closing
Materials Due
Date
JANUARY 30-OCTOBER 11-NOVEMBER28-DECEMBER
Overdue Accounts:
Failure to pay on time could result in termination of credit arrangements; a late fee of
5% per month is charged to past-due accounts.
FEBRUARY 26-NOVEMBER4-DECEMBER 26-JANUARY
Rate Protection: New rates are immediately applied to business not previously
covered by a bona fide contract.
MARCH
29-DECEMBER8-JANUARY
APRIL
28-JANUARY10-FEBRUARY25-MARCH
MAY
26-FEBRUARY9-MARCH
JUNE 30-MARCH8-APRIL
24-FEBRUARY
26-APRIL
26-MAY
JULY 28-APRIL10-MAY 24-JUNE
AUGUST26-MAY
7-JUNE
26-JULY
SEPTEMBER24-JUNE
8-JULY
26-AUGUST
OCTOBER28-JULY
9-AUGUST
26-SEPTEMBER
NOVEMBER23-AUGUST
8-SEPTEMBER 26-OCTOBER
DECEMBER 27-SEPTEMBER7-OCTOBER
25-NOVEMBER
Polybag, belly wraps, cover wraps and inserts
Contact the SEMA Industry Sales Team at sales@sema.org or 909-396-0289 for
rates and additional information.
Mechanical Requirements:
SEMA News is printed in process colors only (no mechanical colors). Therefore,
SEMA News cannot accept any advertisements containing PMS colors. Materials
sent in PMS colors will be separated into CMYK. Any additional cost involved to
complete preparation of the ad (typesetting, stripping-in type, photos or logos, film,
duplication, etc.) will be billed to the advertiser.
Payment Terms: Invoices are dated as of the issue date and are due and payable
upon receipt in U.S. funds drawn on a U.S. bank. Publisher looks to advertising
agency placing the insertion order for payment; however, publisher retains the right
to hold the advertising agency and the advertiser jointly liable for monies due and
payable to the publisher, and the agency warrants by submitting the insertion order
that it and the advertiser have accepted this responsibility. Publisher will not be
bound by conditions printed or otherwise on contracts, order blanks or instructions
when such conditions conflict with its policies.
Credit Procedures:
All first-time advertisers in SEMA News are required to pay in advance for their
first advertisement. First-time advertisers will also be required to fill out a credit
application form provided by SEMA.
sales@sema.org / 909-396-0289
2016 SEMA NEWS ADVERTISING
Covers
Cover 4
Cover 3
Cover 2
1x3x6x9x 12x
$7,390$6,503$5,918$5,385$4,900
$6,980$6,142$5,590$5,087$4,630
$7,190$6,327$5,758$5,240 $4,770
Four-Color (ROP)
Full Page
2/3
1/2
1/3
1/4
1x3x6x9x12x
$5,885$5,179$4,713$4,289$3,900
$4,030$3,546$3,227$2,937$2,675
$3,595$3,164$2,879$2,620$2,385
$2,900$2,552$2,322$2,113$1,925
$2,145$1,888$1,718$1,563$1,425
Marketplace6x 12x
1/12 Page
$125
$110
1/6 Page
$210
$190
No agency commission. Open to agencies, display companies, printers, etc.
Service Center
6x
12x
1/12 Page
$90
$80
1/6 Page
$180
$160
No agency commission. Open to agencies, display companies, printers, etc.
6x
$75
$150
*B/W same price as Color for all advertising size rates.
June and November
$250 per issue
Generate buzz for your products and services in the Product and Catalog Showcase
in the June and November issues of SEMA News. Simply provide a four-color
image of your new product or your catalog cover, along with about 75 words
of text, and we’ll build a 1/6-page ad for only $250 per each insertion.
Digital Advertising
Digital advertising is available. Contact your industry sales team (sales@sema.org
or 909-396-0289) regarding digital advertising opportunities and special current
advertiser discount packages.
2016 Digital Rate Card
Visit www.semanews.com/ratecard to download a PDF.
Classifieds (Four-Color)
Rep Roster
1/12 Page
1/6 Page
No agency commission.
Product and Catalog Showcase
12x
$65
$130
2016 SEMA NEWS ADVERTISING
ADVERTISING DISCOUNTS AND PREMIUMS
Agency Commission: 15% of gross billing is allowed to recognized agencies
for space, color and position, provided that the account is paid within 30 days
of invoicing. Commission is not allowed on SEMA News Special Advertising
Opportunities. Also, commission is not paid on other charges, such as insert
handling, special bind-in, trimming of inserts, reprints or other mechanical charges
and non-display advertising.
SEMA-Member Discount: All current SEMA members receive a 10% discount
off ROP published rates (except special ad sections).
Inserts: Call our production department for complete details on space
and bindery costs. Publisher requires samples of all inserts for approval before
publication. All current SEMA members receive a 10% discount off published rates.
High-Impact Advertising: SEMA News offers a variety of high-impact cover
and packaging options to its advertisers. Advertisers may purchase custom gatefold
or barn-door covers, belly bands or polybags. For specific pricing and details,
contact the SEMA Sales Team at sales@sema.org or 909-396-0289.
Special Position Premiums: Special position requests are noncancelable
except with 10 days’ notice prior to advertising materials due date. Guaranteed
positions (other than covers) will be charged an additional 10% premium. Contact
publisher for rates and availability; all positions are subject to advertising/
editorial approval.
Non-Standard Advertisement Sizes: SEMA News can accommodate some
ad sizes not contained in this rate card; however, an additional 15% over published
rates for similarly sized advertisements applies. Due to varying package size,
nonstandard-size ads must be approved by publisher.
sales@sema.org / 909-396-0289