PDF - Denim Club India

03 Sep 2015
LA based Co partners
with Francois Girbaud
Genetic Denim Has
a New Owner
Mobley Denim making
jeans for men with
trendy old-school
technique
Freitag to Launch
World’s First
100% Compostable
Denim Jeans
Beauty denim
fabrics by Lycra
to launch in
autumn
Jimmy Taverniti
appointed as
Creative Director
of Siwy Denim
Losses of American
Apparel are
H&M’s gains
FIGI Jeans New
Collection
Blends Style
and Comfort
BLANKNYC
Blue Blends (India) Limited, India
Denim Industry Who’s Who
Mr. Balaji Desai, Dystar India Pvt. Ltd., India
Mr. Mr. Manohar Samuel, Birla Cellulose, India
F/W 2015
Women’s Lookbook
Premium Cushion Covers
SPECIALLY CRAFTED FOR THE DENIM LOVERS WHO CARE
Made from 100% Cotton, soft,
comfortable hand-loomed fabric.
Denim Club : Your Window To The World Of Denim
Apparel - Lookbook
BLANKNYC F/W 2015
Women’s Lookbook
Since entering the scene in 2007 with their very
first hit, the Studded Skinnie Classique,
BLANKNYC has been creating obsessionworthy fits, fabrics and design details, season
after season.
Blank NYC has given denim a new explanation
and the brand's new collection for fall/winter
2015 is is super cute, resourceful, and easy to
wear. The collection is complete in all aspects
and covers the various popular trends and
styles.
There is not one single denim style missing:
flares, skinnies, straight, ripped, clean… all are
included in the collection.
The BLANKNYC denim revolution stands for
quality, fit, and the integrity of a premium jean,
while maintaining a completely affordable price
point.
A few highlights from their amazing new
collection are the textured vegan leather
leggings “Wake Up Call”, that already has a fan
– Gigi Hadid. A reversible bomber jacket that is
solid black on one side and features green
camo-inspired print on the other, the “Side
Piece”.
There are the high waisted flares, “Kale Yeah”,
and “Lies and Alibis”. And for the first time
BLANKNYC is offering real suede, the
“Brohemian Rhapsody” jacket.
Source : Denimology.com
Image Source:Denimology.com
Image Source:Denimology.com
Image Source:Denimology.com
Image Source:Denimology.com
Image Source:Denimology.com
Image Source: Uniqlo.com
Source : Lipstiq.com
Sep 2015
DENIM CLUB INDIA 03
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
LA based Co partners with Francois Girbaud
Designers of the emerging L.A.-based women's
wear label Co, Stephanie Danan and Justin
Kern, have partnered with French jeans vet
Francois Girbaud of the now-defunct
Marithe+Francois Girbaud to create their first
denim line.
The styles break the basic rules of jeans selling:
The jeans do not have stretch, and are made
from completely raw, unwashed denim. But they
stay true to Co's dressed-up sensibility with
couture-inspired volume and a crisp fabrication.
The debut offerings, for fall, are in stores now and
include high-waist, flared trousers slit at the
backs of the ankles to reveal the heel of a great
shoe and create a bit of sway when the wearer
walks. A denim jacket gets a sophisticated spin
with a sculpted peplum construction and shiny
gold buttons down the front. In coming seasons,
Co plans to introduce cropped denim sailor pants
and denim knickers with ruffled accents.
Danan, a former producer, and Kern, a former
screenwriter and fashion model, launched Co in
2011. Since then, the label has earned a
reputation for elegant, pared-down separates in
the spirit of the Row, but more romantic.
Business is on the rise, they say, with sales
increasing 300% in the last year. And distribution
of the collection has expanded to 74 stores
worldwide, including Maxfield, Net-a-Porter,
Barneys, Neiman Marcus and Bergdorf
Goodman.
Danan has known Girbaud since she was a 16year-old growing up in Montreal. After pioneering
stonewashing in the 1970s, his
Marithe+Francois Girbaud brand went
international. Danan's father, who owned a multilabel showroom, distributed it in North America,
and Girbaud was a frequent guest at the family's
dinner table.
Image
Source:
Trbimg.com
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Source:
Iamabiker.com
which a lot of brands do, either based on a rock 'n'
roll or worker aesthetic that is then sold
separately [from the main collection]."We wanted
to do a more sophisticated jean that's less casual
that would be at home on the designer floor."
Girbaud was thrilled to work with two denim
newbies. "No rules — that was interesting," he
says.
"Everyone told us we couldn't sell jeans without
stretch. But it makes women look like sausages.
No stretch!" Danan says. "Girls want to go back
to the 1970s … using pliers to pull up their zippers
because they were so strapped in," Kern insists.
Girbaud was also pleased that the designers
wanted to use raw, unwashed denim, because it
highlights his latest crusade to try to reverse the
environmental damage stonewashing has
wrought over the last 40 years.
"When I started in 1989 talking about saving
water, nobody was interested," he says. "Now it's
not just talking. We have to do it. The price of the
water, the energy, we have to save. And all the
people in the factories, we know permanganate
[an oxidizing agent used in the washing and
bleaching process] causes disease."
The relationship was rekindled when Girbaud
moved to Los Angeles two years ago. Andrew
Rosen, the New York apparel investor who has a
minority stake in Co, suggested Danan and Kern
develop denim to grow their brand. And who
better to help than Girbaud?
Then, he gets philosophical. "When we started in
fashion in the 1960s, it was just a reaction against
the system. We wanted to destroy everything —
including jeans — and annoy adults. We didn't
realize it was so negative."
According to Danan they we were nervous at first
because it was such a different way of designing,
but is thankful to have a major mentor. Kern said
"The goal was not just to launch a denim line,
Now Girbaud is devoting his days to developing
new techniques and machinery to wash and
destroy denim, including laser printers that can
do something he calls "watt wash."
Source : Latimes.com
Sep 2015
DENIM CLUB INDIA 04
Denim Club : Your Window To The World Of Denim
Apparel - Corporate
Genetic Denim Has a New Owner
The Los Angeles premium jeans label Genetic
Denim, was recently acquired by a small
investment group that brought in veteran apparel
executive Hubert Guez to help turn the company
around. The acquisition price was not disclosed.
Genetic Denim was launched in 2007 by Ali
Fatourechi, who crafted a high-end denim pant
that sold in the $200 price range at luxury stores
such as Nordstrom, Neiman Marcus, Barneys
New York and Bloomingdale’s.
Last year, Genetic Denim had partnered with
model Liberty Ross to launch a capsule collection
called Genetic x Liberty Ross. Millionaire record
mogul Jimmy Iovine and Hard Rock Café cofounder Peter Morton has also invested in the
company last year.
The new owners of Genetic Denim plan to
continue to sell the brand at high-end stores but
with a retail price point that will be around $150.
All the jeans and denim pieces will be
manufactured in a sewing factory in South Los
Angeles, using the same quality denim fabric that
was employed before.
“The brand has an excellent reputation for fit,
sexiness and the fabrics are soft,” Guez said. “We
are going to continue the same fabrication and
add some new technical fabrics.”
The new owners hope to capitalize on domestic
production and turn goods quickly to keep up with
fashion trends.
Guez has a long history of manufacturing jeans
and other apparel. In 1991, he started Azteca
Production International, which made blue jeans
in Mexico for a number of American labels until
Azteca closed in 2005. He was also chief
executive of Ed Hardy from 2008 to 2012,
working with Christian Audigier, who started the
label. The label was later sold to Iconix Brand
Group.
Guez’s brother, Paul Guez, launched Sasson
jeans in the 1980s. His other brother, Gerard
Guez, started Tarrant Apparel Group, which later
became Sunrise Brands. Hubert Guez was CEO
of Sunrise Brands from 2012 to 2014
Source : Apparelnews.net
Mobley Denim making jeans for men
with trendy old-school technique
Mobley Denim, a new company based in Dallas
has designed jeans for men who appreciate
quality textiles, great design and a made-inAmerica ethos.
The Mobley Denim line is distinguished by its use
of selvedge denim, an old-fashioned high-quality
technique in which the fabric is woven all the way
to edges, so it's less likely to fray.
Andrew Mobley, Founder says "No crazy
stitching, no crazy back pocket designs, we
wanted to keep it very classic and simple."
Mobley is one of a number of companies
beginning to embrace selvedge denim. It harkens
Sep 2015
DENIM CLUB INDIA 05
Denim Club : Your Window To The World Of Denim
Fibre - Corporate
producing cheaper jeans.
Mobley is prcurring its selvedge denim from
industry legend Cone Denim Mills in North
Carolina, which has been making denim since
1891. The jeans are then stitched together in Los
Angeles.
The jeans have a conservative slim fit, tapered
enough to give a tailored look, but not skin-tight.
There’s extra room for comfort; you can carry
your keys in one pocket and your phone in
another without compromise.
Images Source: Liveeco.co.za
back to a time before the 1950s when denim was
made differently: on shuttle looms that created
one-yard-wide strips of fabric, with woven edges
that prevented fraying or curling up on the edges.
W h e n j e a n s b e c a m e m o r e p o p u l a r,
manufacturers like Levis switched to machines
that output wider width fabric for a lower cost,
Mobley launched the company via a Kickstarter
campaign that raised over $15,000, but for now
sales are on-line only. Prices are on par with or
slightly cheaper than the designer equivalent; a
pair of jeans is $170, and a denim hat is $55. A
Dallas native, Mobley felt it important to be
headquartered here. "We want to become a
brand that represents Dallas," he says. "It's a cool
place and a great location for young people and
young brands."
Source : Culturemap.com
Beauty denim fabrics by Lycra
to launch in autumn
Invista had recently showcased the latest Lycra
Beauty branded shaping fabrics in New York and
the first garments using Lycra Beauty branded
denim fabrics will launch this autumn.
Invista had showcased the latest Lycra Beauty
branded shaping fabrics from around the world as
well as also showed the latest performance
offerings with Coolmax and Thermolite fabrics,
including new options for the boyfriend jean using
lastingFIT technology by Lycra.
According to Jean Hegedus, Invista's global
business director for denim, response to the
Lycra Beauty branded denim fabric has been
strong. "Today we have over 200 certified Lycra
Beauty branded denim fabrics and the first
garments will appear at retail later this fall. By
sourcing fabrics that meet Lycra beauty quality
standards, brands and retailers have the tools to
develop garments that provide comfortable
shaping, resulting in a high degree of consumer
satisfaction."
An Invista study earlier this year conducted by
Strategic Insights showed more than 80% of
women across the US, UK, France, Germany and
Italy were interested in purchasing denim
Image Source: Lycra.com
garments that could shape or enhance their body,
and wanted the denim fabric itself to do the
shaping rather than wearing a shaping
undergarment with their jeans.
To help address these needs, Invista employed a
scientific process and body scanning technology
to determine the ability of a fabric to provide
comfortable shaping. Based on months of testing,
the fibre maker developed fabric quality
standards. Garments made with fabrics that pass
these standards are eligible to carry the Lycra
Beauty logo or hang-tag.
Source: Just-style.com
Sep 2015
DENIM CLUB INDIA 06
Denim Club : Your Window To The World Of Denim
Apparel - Industry
Losses of American Apparel
are H&M’s gains
Image Source: Iamabiker.com
rates and nond e p e n d a b l e
employment, and
more of them work on
contract. They are
saddled with student
debt. If they can find
fashions for less, they
will spend less so they
can spend more on
things such as
consumer electronics,
which have become a
priority, said Atkinson.
But while American
Apparel and other
branded retailers like it
are floundering, H&M and Zara are going
gangbusters by keeping prices low by operating
as efficiently as possible while also providing upto-the-minute fashion.
Image Source: Casuallysmart.com
According to retail analysts the wilting fortunes of
clothing brands such as American Apparel are
connected to struggling millennials, having more
debt and more precarious employment than
previous generations.
Expressing his opinion brand expert and retail
consultant George Minakakis says “A lot of
millennials don’t have full-time jobs — a lot of
them are working two jobs and part time. They
tend to be a little more frugal. It’s driving a lot of
change in the marketplace.”
Simply put, millennials don’t have the money to
pay for premium or branded clothing — they
need to spend as little as possible on their
apparel, which is boosting the fortunes of lowcost, fast-fashion retailers H&M and Zara.
Maureen Atkinson, senior partner at global retail
advisers J.C. Williams Group says “There was
this model where it was all about having the logo.
That seems to have just kind of evaporated." The
stock value of American Apparel plunged this
week after it reported a net loss of $19.4 million
(U.S.) and a 17-per-cent decline in revenue in its
most recent quarter.
“The customer that they had has kind of
outgrown them, and they haven’t seemed to
have been able to hit on that next generation or
age group,” said Atkinson.
Recent research done by Atkinson's firm has
done into the millennial customer base
confirmed that they have lower employment
“We achieve the best price for our customers by
having in-house designers, having no
middlemen, buying in large volumes, having
efficient logistics, buying the right products for
the right markets and being cost-conscious at
every stage,” said H&M Canada spokeswoman
Emily Scarlett. “H&M is both importer and
retailer, so it maintains full control over every link
in the supply chain from supplier to store.”
Lead time for garments varies, she added.
Orders are placed well in advance for highvolume basics, as are the orders for the
company’s annual fashion collections. Trendier
garments are turned around more quickly.
According to Scarlett H&M Canada is doing so
well that it is about to launch the largest
recruitment campaign in its history, which will
launch on Sept. 3.
According to data from Statistics Canada, the
rate of summer employment among Canadian
youth has also declined in recent years meaning less pocket money for teenagers. In
July, just over half - 50.8 per cent - of Canadian
youth were not participating in the workforce. In
July 2005, that figure was 46.8 per cent; it was 46
per cent in July 1985.
Source : Thestar.com
Sep 2015
DENIM CLUB INDIA 07
Denim Club : Your Window To The World Of Denim
Apparel - Ecofriendly
Freitag to Launch World’s First
100% Compostable Denim Jeans
Freitag is launching the world’s first 100 percent
compostable denim jeans as part of its “F-abric”
line of European-grown and-produced
w o r k w e a r, t h e u p c o m i n g f i v e - p o c k e t
design—dubbed the “E500″— is entirely cottonfree, comprising 81 percent linen and 19 percent
hemp in a 19-ounce weight for men and a 17
ounce for women.
According to the Zurich, Switzerland-based firm
which is best known for making bags out of
repurposed truck tarpaulinit this is a material that
is “like no other in the fashion and textile world,”
According to the company the jeans contain
neither rivets nor nylon thread and each pair is
100 percent compostable—at least once the
metal buttons are unscrewed and reused,
Image Source: Liveeco.co.za
reinforced selvage and lap seams to withstand
heavy wear.
Another benefit of the bast material? “The
moisture- and thermo-regulating, antibacterial
and antisynthetic fibers make them more
comfortable to wear,” Freitag adds.
Like the rest of the F-abric range, the denim
conforms to the strictest of Oeko-Tex standards,
which tests textile products for harmful
substances in all stages of their production. “No
one likes to wear toxic clothing,” Freitag said at
the launch of F-abric in November.
Freitag will debut men’s version in stores on
August 27, with the women’s following suit on
October 1.
Available in dark blue and black, the jeans offer
Source : Liveeco.co.za
Jimmy Taverniti appointed
as Creative Director of Siwy Denim
Denim designer
Jimmy Taverniti
has joined the
famous denim
brand Siwy as
creative director
and the first
collection under
Ta v e r n i t i ’ s
direction will be
Spring/Summer
2016.
Talking about the
appontment Alain
LaFourcade, chief
operating officer of
Siwy, in a company
statement said
“We are excited to have a man who really can
create something that’s never existed. Taverniti
is a true visionary—and not just with denim. He is
well versed in all fabric textures/techniques and
is a master of his craft. He is here to invest in
Siwy’s future.”
Taverniti is known for his Los Angeles–based
premium-denim line, Taverniti So, which he
launched in 2004.
“He has solidified a strong foundation that
resonates with the Siwy customer,” LaFourcade
said.
The French-born, Southern California–based
Taverniti built his own brand with a feminine,
vintage-chic aesthetic that extends beyond
denim to include cotton, viscose, silk and
Sep 2015
DENIM CLUB INDIA 08
Denim Club : Your Window To The World Of Denim
Apparel - Collection
leather. At Taverniti So, the designer pioneered
wash and finishing effects using indigo, natural
pigments, discoloration and organic dye.
Taverniti said “This is a great opportunity for me to
work with Siwy and their team of denim experts.
Their respect for their workers, using
environmentally friendly washes and the belief in
luxury craft are completely in sync with mine. I’m
looking forward to elevating Siwy in a modern and
ethical way.”
Los Angeles–based Siwy launched in 2005 and
features vintage-inspired, fashion-forward
denim designs with an emphasis on fit, finishing
and details that “infus[e] the LA–dominated
denim category with a heavy dose of New York
attitude,” the company said.
Source : Apparelnews.net
FIGI Jeans New Collection
Blends Style and Comfort
Wearing jeans have become the American way,
you can wear them to work, on a date or to an
event and it is totally acceptable and to be a real
American means to have a wardrobe of
awesome jeans.
From Joe’s Jeans to Old Navy, all designers are
creating their own spin on the denim jeans. And
quite frankly, your favorites probably depend on
your body and your wallet.
American made FIGI jeans are comfortable
while still being stylish. Young without being
childish and sexy without being trashy. They are
made with a stretch denim fabric that gives in all
the right places and still holds tight where it’s
supposed to.
Image Source:Themalaymailonline.com
FIGI jeans has two basic fits, the Muse Fit,
Image Source: Monstersandcritics.com
skinny from the hips to the ankles and the Artist
Fit, akin to the girlfriend jean. Muse Fit because
shows all the curves while fitting comfortably on
the hip. Even after a days wear there are no
signs of over-stretching.
Image Source: Monstersandcritics.com
For their latest collection Figi jeans creative
director and designer, Diane Carleton, teamed
up with John Rossi, an American artist known
for his use of recycled bits and pieces to make
art, basically showing how objects evolve
through time. This translated to the FIGI brand
they took their old jeans and evolved them into
pieces of art. By laser printing Rossi’s designs
of the soft light-weight twill, they have added
flair without being shocking and have thus
made wearable art.
Source : Monstersandcritics.com
Sep 2015
DENIM CLUB INDIA 09
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Denim Industry Who's Who
Mr. Balaji Desai, President South Asia & Managing Director
Dystar India Pvt. Ltd., India
Mr. Balaji Desai holds a Bachelor Degree in Science and Technology
from Bombay University Department of Chemical Technology (UDCT)
and completed his Masters in Management with specialisation in
Entrepreneurship & Strategy Management.
Mr. Desai started his career in Production Department but moved on to Sales & Marketing
after a couple of years. He has over 23 years of experience in sales and marketing of
different types of chemicals including Surfactants, Specialty Chemicals & Functional
Chemicals and Dyes & Pigments.
He has worked with renowned companies including WIPRO, Bombay Oil Inds Pvt Ltd,
Mafatlal Dyes & Chemicals Ltd, Ciba India Limited and Aquapharm Chemicals Pvt
Limited. Mr. Desai handled International Business for different regions while at
Aquapharm and headed the entire Business Line for South Asia at Ciba India, where he
worked for 10 years.
Mr. Desai is currently working with DyStar, one of the Global Leader in Dyes & Chemicals
for Textile Industry, as the Managing Director for India & President South Asia including
countries having Textile as a prominent Industry - India, Pakistan, Bangladesh & Sri
Lanka.
Mr. Manohar Samuel, Joint President
Birla Cellulose, India
Mr Manohar Samuel is currently President – Marketing & Business
Development at Birla Cellulose, Pulp and Fibre Division of The Aditya
Birla Group, a USD 41 billion conglomerate.
He has been in the Man Made Fibre industry for the past 28 years, spread over Viscose,
Polyester, Acrylic, Nylon, Cupro and Polypropylene Fibres.
He has travelled widely and has shared fibre developments and its benefits across the
textile value chain in many international forums. He has been instrumental is setting up the
Group’s Textile Research and Application Development Centre (TRADC) which is a one
stop solution provider for the Textile Industry.
Mr. Samuel has been actively engaged in various task forces for the Textile Industry. Coconvener for Tech Textiles in the Government’s National Fibre Policy, Co-chair of
Federation of Indian Chambers of Commerce and Industry (FICCI) for Medical textiles,
Team Member for Textile Industry Committee for 12th R&D Councils, etc are some.
Sep 2015
DENIM CLUB INDIA 10
Denim Club : Your Window To The World Of Denim
From The Denim Directory
Company:
Blue Blends (India) Limited, India
Segment:
Fabric
Blue Blends (India) Limited forayed into the
manufacturing of denim fabric in 1995. Mr.
Anand Arya, Founder and Chairman-cumManaging Director of the Group is a first
generation industrialist and has shown
phenomenal drive as well as caliber to put Blue
Blends on the pedestal of growth.
Today Blue Blends has made a name and
place for itself along with the leading Textiles’
manufacturers of the country. The company
has a composite Denim Mill with and installed
production capacity of 18 million meters per
annum. The company has control over the
entire manufacturing process, starting from
fiber processing to finished Denim Fabrics.
Blue Blends envisages a very bright future for
the company in the WTO’s “Quota-Free”
world.The company aims at continuously
working for achievement of “economies of
scale” and is working towards transform Blue
Blends into a fully integrated (Fiber to
Apparels) Fashion Textiles’ Company.
The manufacturing unit of the company is
located at Piplej, in the outskirts of
Ahmedabad, and has a state-of-the-art plant
for producing Denim fabrics based on slasher
dyeing technology and air-jet weaving
machines. Blue Blends employs latest
equipments and utilize best technology to
achieve their objective of producing
internationally competitive quality in all the
areas.
The company has an experienced team of
fabric designers & development engineers
who work around the clock, in tandem with the
marketing team which provides inputs on
current trends, to develop products with
appealing designs and attractive quality. Blue
Blends, is constantly innovating to serve their
customers with the right mix of products.
The company has clients spread across India,
besides having overseas clients located in
Spain, Portugal, Greece, Italy, Turkey, Israel,
U.S.A., Bangladesh, Guatemala, Columbia,
Venezuela and other Central American
countries.
Mr. Ravi Shanker Singh
Business Head - Denim Division
rssingh@blueblends.com
+91 79 2562 2141
www.blueblends.com
Sep 2015
DENIM CLUB INDIA 11