Partner toolkit including Herdy logo guidelines

PARTNER
GUIDELINES
The Lake District World Heritage Bid
Introduction
Campaign objective:
To develop an inspirational communications and engagement
programme to galvanise all our communities to understand
and support our bid for World Heritage.
How can you get involved?
We want as many partners and organisations
as possible to use the assets we have created
and be part of the bid campaign. These
guidelines will show you how you can use the
elements across your own marketing channels
and make the most of showing your support
for the Lake District World Heritage Bid.
The design assets, supporting photos and
campaign material will be available at
www.lakesworldheritage.co.uk/toolkit
If you have any further ideas about how your
organisation can get more involved in the bid
get in touch, we’d love to hear from you.
Contacts:
Sarah Calderbank
PR and Social Content Editor
E: Sarah.Calderbank@lakedistrict.gov.uk
Lydia Crossley
Marketing Campaign Coordinator
E: Lydia.Crossley@lakedistrict.gov.uk
The Lake District World Heritage Bid
Together we want to:
+
Celebrate the importance of the
Lake District and why it deserves
World Heritage inscription.
+
Develop a strong sense of civic pride
+
Keep all audiences informed at key
stages of the process
+
Extend influence and reach to key
stakeholders
+
Dispel any misconceptions
The Lake District World Heritage Bid
Key Themes:
IDENTITY
Dramatic panoramas, valleys,
mountains and lakes and more
than 1,000 years of farming/
industry – have all worked
together – to shape a unique
place captivating people
for generations.
INSPIR ATION
CONSERVATION
This landscape sparked the
Romantics era and through
the generations, still continues
to culturally inspire millions to
seek out the serene wonders of
the Lakeland.
The relationship between people
and the landscape has inspired
the birth of the conservation
movement. And remains at the
forefront of environmental
issues globally.
The Lake District World Heritage Bid
CAMPAIGN
TOOLKIT
The Lake District World Heritage Bid
CAMPAIGN
LOGO
Herdy is the Lead Commercial Partner for the Lake District World Heritage
Bid campaign. A special purpose logo ‘United by Herdy’ has been created
to give the campaign a friendly face and encourage visitors, residents and
everyone who loves the Lake District to unite in their pride and back the bid.
The logo is available for all partners to use in marketing communications
for the term of the bid. It is managed by LDNP and is available at
lakesworldheritage.co.uk/toolkit together with the following usage guidelines.
“At Saatchi & Saatchi we believe the most popular brands evolve into lovemarks. They evolve from being just a brand to becoming a movement – a
movement the world would love to join. Herdy is a lovemark born in the
English Lakes and designed to make people smile everywhere. Herdy’s here
to help the Lakes, its people, its businesses achieve World Heritage status…
and is available for you to use. I hope you can back the bid and unite with
herdy to help the Lakes win World Heritage status.”
Kevin Roberts, Executive Chairman, Saatchi & Saatchi
The Lake District World Heritage Bid
The Special Purpose Mark
The three discs represent the three themes of the
bid campaign; Identity, Inspiration & Conservation.
The logo is provided as an EPS for high-res print
and digital, or a JPG for low-res digital.
Please don’t add a keyline, rotate, use a different
font or use on a overly busy background.
Just allow it to breathe.
The minimum size for the preferred mark is
a minimum overall height of 30mm.
You can download the logos (jpg and eps)
online at lakesworldheritage.co.uk/toolkit
From top: preferred mark,
landscape mark and small format mark
(for digital or small merchandise)
30mm
The Lake District World Heritage Bid logotype
clarifies the campaign title and the ‘united by
herdy’ logotype represents the spirit of the
campaign. All elements must be used in the
proportional relationships shown. Marks must
always be legible in the chosen application.
The Lake District World Heritage Bid
The Special Purpose Mark: colour
Four special purpose mark colour pallets have
been created, based on the brand landscape
swatch, from left – Moss, Amber, Wood, Slate.
The Lake District World Heritage Bid
The Special Purpose Mark: print collateral
Please ensure you
don’t go smaller than
30mm width.
“It’s a place
to get away
from the pace
of the city.”
Geoff Cowton
Curator for Wordsworth Trust
LOCAL MASTERS
In 2016 the Lake District
will be bidding for World
Heritage Site status.
Tell us your story at
evolvingmasterpiece.org
The Lake District World Heritage Bid
The Special Purpose Mark:
social media
Please ensure you use the small
format mark and ensure that all
elements are legible.
The Lake District World Heritage Bid
Campaign: colour palette
Our colour palette is derived from local naturally
occurring flora and minerals to ensure that our
communications represent the Lake District area.
The colours are paired into shades of light
and dark, as demonstrated to the right.
The colour values given on the opposite
page ensure that the colours are reproduced
consistently across print and digital.
R111 G146 B30
C 6 2 M 24 Y 1 0 0 K 8
PA N TO N E 3 7 5 U
R 7 3 G 94 B 0
C 70 M 41 Y 1 0 0 K 3 6
PA N TO N E 3 78 U
R183 G182 B40
C 3 5 M 1 7 Y 94 K 3
PA N TO N E 3 96 U
R106 G127 B22
C 61 M 3 1 Y 1 0 0 K 1 7
PA N TO N E 5 8 3 U
R 1 96 G 9 8 B 2 5
C19 M68 Y99 K7
PA N TO N E 1 4 4 U
R136 G47 B0
C29 M86 Y100 K36
PA N TO N E 1 74 U
R138 G137 B151
C14 M31 Y98 K3
PA N TO N E 1 0 9 U
R54 G63 B68
C35 M50 Y100 K35
PA N TO N E 1 1 8 U
R 1 6 2 G 1 2 7 B 69
C 2 9 M 4 2 Y 76 K 2 2
PA N TO N E 4 6 5 U
R109 G79 B22
C 4 0 M 5 5 Y 96 K 4 8
PA N TO N E 4 6 2 U
R104 G99 B73
C53 M44 Y66 K37
PA N TO N E 7 769 U
R71 G66 B42
C60 M53 Y77 K58
PA N TO N E 2 3 2 2 U
R138 G137 B151
C 49 M 41 Y 2 9 K 1 1
PA N TO N E 5 2 9 5 U
R54 G63 B68
C 74 M 5 8 Y 5 1 K 5 4
PA N TO N E 5 4 7 U
The Lake District World Heritage Bid
Display typography
D RYS TO N E _ FO N T
We have three bespoke display fonts,
each developed to express the character
of the Lake District.
Due to the level of detail in the fonts, display
typography should be used sparingly and at
a large size. In general, only one or two
words should be written in the display fonts
for maximum impact.
E X PR E S S I V E _ FO N T
Display fonts are provided as high-res PSDs.
Display typography compositions must be
created by hand setting the letters.
Contact us if you would like to use any
of the typography options, email us at
lakeswh@lakedistrict.gov.uk
PL A N K _ FO N T
The Lake District World Heritage Bid
Typefaces
Primary font
Our primary font is called Brown and we use the
regular and bold weights. It is used for headings,
subheadings, short paragraphs such as quotes,
and captions.
The font was selected because of its clarity and
legibility. The open, geometric letterforms strike
a balance between timeless Britishness and
modernity.
Secondary font
Our secondary font is called Museo. The font is
available in light, regular, and bold weights and
should only be used for text and captions.
The font was selected for its legibility in large areas
of text. The clean, geometric letterforms match the
shapes of the primary font, and small serifs make
the font easier to read at a small size and in large
blocks of copy.
ABC
Brown
Bold
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!?,.£&%
ABC
Museo
300
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!?,.£&%
Licensing:
Please note LDNP are not
licensed to distribute these fonts.
Brown is available to purchase
from the supplier’s website
for £104 per weight.
Purchase www.lineto.com
Museo is available to purchase
from the supplier’s website for
£9.99 per weight. Purchase
www.myfonts.com/fonts/exljbris/
museo/
The Lake District World Heritage Bid
INSPIRATIONAL
PHOTOGRAPHY
The Lake District World Heritage Bid
Images: People
The photography shows real Lake District
locals, visitors and business owners in
their work or leisure environment.
The images should show eye contact
with the viewer or the subject engaged
in an activity.
A selection of images will be available for
use at lakesworldheritage.co.uk/toolkit
The Lake District World Heritage Bid
Images: Place
These images are a celebration of the
diverse and beautiful landscape, showing
wide panoramic views, dramatic skies, and
nature through the seasons.
Generally, people don’t appear in place
photography, but when they do, they
serve as an indicator of the scale of the
surrounding landscape.
A selection of images will be available for
use at lakesworldheritage.co.uk/toolkit
The Lake District World Heritage Bid
Images: Connections
The images show the interaction between
people and place by showing hands and feet
touching, holding, or connecting with objects
within the Lake District environment.
These images are cropped on the subject
matter and don’t show the subject’s face,
making it easier for the viewer to imagine
themselves in the situation.
A selection of images will be available for
use at lakesworldheritage.co.uk/toolkit
The Lake District World Heritage Bid
Images: Textures
Photographic textures are used throughout
the brand as backgrounds to typography
and graphics.
Textures such as drystone walls, rock
shards, distressed wood and lake water are
all commonly found in the Lake District.
A selection of textures will be available for
use at lakesworldheritage.co.uk/toolkit
The Lake District World Heritage Bid
Image Applications:
Display Typography
with Place Images
When using large scale display typography,
use images from the Place or Textures
categories as a background.
As the letterforms are much more complex
than a regular typeface, use an image that
complements the lettering. For instance,
do not use the Drystone font with a
background of a drystone wall. Ensure
that there is enough definition in the
letters so that the word is easy to read.
If you would like to work with typography
we can help you – please contact us at –
lakeswh@lakedistrict.gov.uk
The Lake District World Heritage Bid
‘Local Masters’ case studies
We have created a series of ‘Local Masters’
case studies featuring real people that live
and work in the Lake District. Local Masters
represent the campaign voice, they personify
everything we know and love about The Lake
District, our evolving masterpiece.
”Wild swimming
makes me
feel alive.“
Kathryn Cook
Keen open water swimmer
Local Masters case studies are available on
the website and are ideal for use across social
media channels, within news articles, blog
posts and more.
Throughout the campaign we will be adding
more Local Masters case studies to our online
toolkit to ensure we keep the content fresh
and inspiring as we move through each stage
of the cycle.
Local masters are available to use at
lakesworldheritage.co.uk/toolkit
“I’ve worked the
“Weland
connect
all with
my life,
the landscape
and
wouldn’t
and
the Ipeople
want
who
shapeto
it.”live
anywhere else.”
Rob and Harriet Fraser
Artists, working in the Lake District
Joe Bennett
Retired farmer and parish councillor
The Lake District World Heritage Bid
THE CAMPAIGN
IN ACTION
The Lake District World Heritage Bid
10 Reasons Leaflet
The 10 Reasons leaflet presents
10 Lake District attributes that make
it worthy of World Heritage status.
Information is presented in an
easy to digest concertina format.
Distribute our leaflet at your events
through the campaign.
Leaflet Distribution
The 10 Reasons leaflet is available
for partners to distribute at local events,
exhibitions and more.
If you would like extra copies please
email lakeswh@lakedistrict.gov.uk
Copies are available from us, email:
lakeswh@lakedistrict.gov.uk
andscape
of artists,
neurs and
ound them.
ommunities,
ogether to
e.
Landscape
Landscape
e bidding
uccessful
Landscape
om
brating
Landscape
Landscape
ict
districtbid.
t
The Lake Dis
tric t has been
modified by
people for tho
usands of yea
rs. It is a
fantas tic exa
mple of a ‘cu
ltural landsc
inThe
whLak
ich enature ha
ape’
Dis tric t ha
s be
enen
mo
s be
difi
eded
by
mo
difi
mifor
pefar
ng an
ople
by
indnd
thodusa
ust
pro
s ry
of to
yea
afan
ce
lantas
rs.du
dsctic
It
is
apexa
by
a
e ofmp
ed
difi
specta
en mo
be‘cu
lar
ofs cu
beral
a
auty.
ltu
Dis tric tleha
in
Lak
dscape’
wh
is a
The
iche na
rs. Itlan
ture ha
s sbeof
nd
enyea
modifilan
thousa
ed dscape’
by
farlemifor
peop
ral
ng and indof
ltu
‘cu
a
le ustry to produ
mp
exa
tic
a
tas
ce
landscape of
fan
modified
enar
s becul
hacta
espe
beau
ed by
ty.
difi
ce
in which natur
mo
du
to pro
s be
ry en
t ha
ust
d ind
antric
ngDis
mie
is a
The
farLak
by
rs. Itty.
yea
of
ar
s
nd
ctacul beau
usa
spe
tho
of
for
e
ape’
le
ap
op
landsc
ape
ltural landsc
mple of a ‘cu
fantas tic exa
en modified
be
s
ha
e
tur
dified by
in which na
duce
been
promo
t ha
rys to
tricust
d ind
anDis
The
ng e
It is a
miLak
rs.ty.
yea
by far
of be
au
s ar
nd
usa
cul
tho
cta
ape’
le efor
of spe
opap
dsc
ltural landsc
a lanpe
mple of a ‘cu
exa
tic
tas
fan
dified
e has been mo
ce
in which natur
du
pro
d industry to
by farming an
ar beauty.
of spectacul
a landscape
Reasons why the Lake District
is an evolving masterpiece
Complex Geo
logy
During the las
gy
eoe lo
GAg
the Lake Dis
ext Ice
plgla
sha
om
tric t wa
C
ped by
ciers which
tric t was
Com
caLak
rveed Dis
pl
ex
valley
U-shaped
e the
Ag
G
s,
Ice
eo
som
t
lo
las
e
gy
ring the of which filled
shaped
UDu
d
rve
up
ca
wit
to
h water
m by
rs which
Dufor
lakgla
es.
Th
e
val
pegd the
lascie
h water
ley
t Ice
sharin
s ed
rad
up
Ag
iatewit
efill
the
eDis
the
outric
Lak
ich
t from
cen
gy
lo
shaley
of wh
e
pes,
eo
the
dtre
G
som
was
by
Lawh
ex
ke
ciers
val
plofgla
Dis
e out frot m
om
rad
tiat
ich
Caley
s tric
like
of
ley
ca
the
rve
val
wh
spo
d
The
val
eel
Usha
, es.
t wa
reflect
kess
s, lak
pe
tric
som
spo
d
ing
e Dis
e of wh
the
to form
t like
mo
the
ich
eDis
tric
vem
fill
Ag
gla
edLak
enht wa
ethe
t Ice
up
cie
Lak
of the
las
rs.
wit
the
to
the
Thof
the
gtre
ees.
m
roc
rin
terd
lak
ks val
U-tsha
Dufor
of pe
cen
d en
of
the
rve
The
the
cake
vem
ich
mo
ley
wh
Dis
sLa
the
var
rad
tric
cie
ied
iat
gla
ectrsing
are
ewit
an
the
ouhtttwa
by
refl
d
ter
d
,
cen
refl
fro
pe
eel
ect
tre
m
are
wh
sha
of
a
ma
the Lak
of
Disaltric
ed
ge
fill
oloeup
Lak
eny
Dis
the
wh
tric
ofich
ofks
perio
tgic
eroc
like the
of
ds.
som
mkes
s,eel
fro
The
wh
spo
ds.
ley
rs.
valacie
, refl
petrio
iat
gla
ecting
rad
gicealou
s mo
olovem
ley
ge
the
valny
Thema
t wa
es.ect
kess
gla
tric
refl
t of
Dis
spo
cie
m
d
een
forrs.
anlak
the
the
Lak
to ied
The
like
the
t
roc
var
e
tric
Ag
ks
Dis
of
Ice
e
t
the
las
Lake Dis tric
the Lak
ped
g the
of
rin
sha
var
tre
UDu
the
ied
of
t
cen
ved
t
are
an
car
the
d reflect
ichmo
vemen
wh
rs
ma
the
cie
ny
gla
ing
ge
by
ect
ter
ologic
d , refl
wa
peeel
htrio
al
wit
are
pe
a wh
tric
edeup
ds.
of sha
Dis
Lak
thefill
e of
of ich
somroc
m
kswh
fro
e ou
ds.
rs.s,The
iatal
cieley
petrio
radgic
glaval
val
ges olo
The
nyley
es.
ma
spokes
mdlak
ect
for
the
refl
to
like
an
t
varied
Lake Dis tric
the
of
tre
the cen
vement of the
ecting the mo
t are
of a wheel, refl
Lake Dis tric
rocks of the
glaciers. The
ical periods.
log
ny geo
ma
ect
refl
d
varied an
logy
Complex Geo
ronment
Natural Envi
Dis tric t
Natur backdrop of the Lakenifi
nt
The naturalal Enviro
nm
na. Sig
entca
flora and fau
h
ric
es
lud
hig
The natural
inc
st to
th
coa
ennd
the
backd
nm
from
rop
ro
ge
of the
vi
ran
En
ats
s,
La
bit
al
ke
ha
tla
inc
Dis
ur
we
lud
tric
atesnsrican
t
Nat
lakes,
h flo
ra lud
ande fau
d inc
N
tric tnt
na
tai
Dis
urranal
. d.
unats
nifi
SigeSig
mo
habit
nifi
En
the
caca
lanLak
ofod
nt
vi
ro
rop
wo
e the
ge
ckd
nm
tiv
fro
m
en
d na
anba
tsse
na
cant
gs al
cona
ls,
botur
ast
nifi
The
at
to
. Sig
pe
r mu
mo
hig
ate
un
h
fau
tai
d
shw
The
ns
an
fre
an
ra
na
es
d
flo
tur
ludrop
inc
al
ric
incckd
ludeoflakes, we
es
fehba
dli
wil
hig
incallud
toean
loc
the
tla
pe
arr
tdndhtric
coa
Lak
chst
s,
en
the
tic
incat
gsric
Dis
m
ludbo
an
nm
fro
d
es
ing
ro
na
lud
tiv
vi
ran
hge
eArc
inc
flo
En
ra
nds, t
bit
fish
odna
al
an
eats
ha
tla
lan
dwo
ur
d.
na
red
loc
Sig
es,
at
Ntiv
al
lak
.dwe
an
Sig
efau
wil
cant
ds
ha
nifinifi
bit
toa
cant
atsdlife inc
d inc
cklud
t nt
ranan
ludmesthe
tric
tte
gerja
tains
l
Dis
na
fre
fro
er Sig
unce,
na
shw
Lak
tioca
moda
nanifi
ate
d.
the
ven
th
coa
lan
ofha
na
mu
bo
od
st
rop
ve
sse
wo
to
etai
ese
ckd
fish
motiv
ls,
higcan
tiv
ba
unna
h
inc
na
al
the
dd
lud
tur
of
ns
an
ing
ny
an
gs
The
bo
Arc
Ma
ssetls,
inc
Sigrnifi
at
ls.
tic
.ate
mud
lud
pe
irre
na
ch
arr
fau
lak
squ
de
ven
an
es,
shw
an
dabo
fre
we
ra
e.
ce,
es
tla
flo
peat
nc
h
nd
lud
na
rta
ric
s,
tte
inc
po
es
gs
fendim
rjativ
lud
an
dli
ck etoa
inc
ea
wil
to hig
na
op
stdarr
andh
loc
Eur
an
coa
dal
wods
an
the
ch
od
squ
m Arc
lan
tic
fro
irre
d.red
gelud
loc
Signifi
ls.
ing
ran
al
Ma
wil
ny
ats
s,cant
inc
dli
bite
fe
hativ
tland
the
fish
incof
we
se
lud
es,
ha
na
estoa
red
ve
lak
d
efre
bo
anate
shw
lud
an
ds
incck
nasse
dtiv
d
Eu
tio
rth
an
na
rop
mu
natll
ns
rja
ea
can
tai
ece,
n lud
tte
fish
ls,
un
nifi
im
na
Sig
mo
po
inc
na
d.
rta
tio
da
lan
nc
ing
od
ven
e. ve
th na
wotic
bo
eArc
tiv
ha
ch
na
d
se
arr
an
ven
the
an
gs
of
d
da
bo
nyrja
ce,
Matte
peat
ls. na
ater mussels,
irre
shw
ckestoa
squ
fre
lud
e. and red
ncds
eninc
rta
squ
dlif
po
wil
irre
im
d
al
ls.
an
ea
loc
ny ofing
charr
and EuropMa
se tic
have
lud theArc
both
an
e fish
Eur
nadtiv
opeainc
n im
and red national
po
toa
ckrta
ncds
e.
tterja
l
vendace, na
both nationa
ve
ha
se
ny of the
squirrels. Ma
nce.
rta
po
im
and European
Archaeology
e Dis tric t for
lived in the Lak
l
Humans have
archaeologica
000 years. The
olithic
more than 10,
d include Ne
rio
pe
g
lon
s
Iron
traces of thi
, Bronze and
and rock art
for
fortts,
Disdtric
stone circles
Lak
dse an
in the
n roa
d ma
live
, Ro
ve
ha
nts
ns
me
log
tle
ma
eo
s, ical
Hu
set
ha
rie
e
arc
Ag
The
rs.
d monaste
an
yea
0
ers
00
tow
10,
pele
thic
tha
Hudia
re eva
ma
mo
ns ln
ha
lud
me
riees.Neoli
ve live
inc
d
ust
ind
inrio
stthe
gdpe
pa
s lon
La
s of
thiain
ke Dis tric
n
of
mo
d tIro
rem
re
tra
thetha
for
dces
an
n 10,000roc
, Bronze an
artTh
k rs.
s and yea
e Dis
for
cle
arc
t
ts,ica
ha
trane
tric
for
eo
cescir
d
log
sto
e
of this lon
Lak
l
roads an
the
n
in
d
ma
g
pe
Ro
live
,
rio
ve
l
nts
d
ha me
includ
ica
ns tle
og
ma
s,thic
este
set
sto
Hu
Ne
rie
ema
ne
oli
Ag
circle
naeol
Hu
moha
rs. The
s00
an
ns
andarc
dyea
0tow
ers
roc
ve
10,
live
art
n ha
le
d
,Lak
tha
inkthe
Broenze
l pe
eva
Nes.olit
mo
Agreedia
anhic
lud
me
dt Iro
Dis
rie
inc
mo
tle
n
tric
ust
iod
me
reset
ind
per
tha
for
nts
st
g
n s10,
pa
lon
ma
00s 0,ofRo
n
ain
of thi
yea
roa
d Iro
ces
rem
rs.nThe
ds an
tra
an
the
me
nze
dces
arc
dia
an
had
eva
tra
art, Bro
eofor
kers
logts,
ical
d roc
tow
an
sl pe
s le
lon
clethi
an
cirof
g pe
ddsmo
for ts,
rio
d
sto
d inc
anna
anne
lud
dnethe
riethi
n roa
e ste
s, c
sto
Neoli
ma
Ro
ain
,d
cirrem
cle
nts
s
of
s
me
an
pa
tle
st
s,
set
roc
ind
kanart
ste
ust
Age
nanze
rierie
, Bro
mo
s.
d
Age set tle
an
ers
d
tow
Iron
meents
, Roman roa
mediaeval pel
ustrie
ds s.
and for ts,
mediaeva ains of past ind
and the reml pele towers and mona
and the rem
steries,
ains of past
industries.
Archaeology
Archaeology
logy
AArc
rcha
haeo
eology
Industr
t
The Lake Dis
a number of
raw
nt
abunda
timber and c
Disx
ande fla
The
ol Lak
wo
of
d be
numb
aner
a ers
riv
nt
srab
da
wa
un
t
abtric
Dis
dc
aning
tim
smrelt
n be
iro
Dis
fla
daltric
La
Lak
an
oleion
The
wo
dit
Tra
im
Th
of
e
be
La
er
d
ke
mb
an
Di
nu
a fro
erslocal ro
rivm
a nu
nt
mb
wa
traw
er som
abun
tric
Disda
cha
delt
abnun
an
da
ber
nting
timiro
sm
r
x, La
fla
tim
dion
an
be
al
r ean
The
wool
d
dit
Lak
Tra
Dis
cks
be
d
wo
an
ro
olmb
rs
al
an
rivefro
a
loc
d
nu
fl
m
er
s buos
t waan
rivun
ers
Dis tric
ab
b
dantd ra
an
elting
smbe
Dis
tric
irontim
wa
r tan
de
al Lak
iroion
Tradit
n
sm
wo
eltin
ol and
k
al rocfla
loc
Tra
from
dit
iondalb
riv
ers
an
frotric
m loc
Dis
al sr
t wa
iron smeltin
Traditional L
from local r
Industr
stry
Indu
Indust
Industr
The Lake District World Heritage Bid
Join in at www.lakesworldheritage.co.uk
The campaign website uses software to pull social media posts
through to the ‘Your Story’ newsfeed on the home page. We follow
a range of publicly available accounts and hashtag subjects, such
as #lakedistrictbid, from open social media platforms like Twitter,
Facebook, YouTube, Instagram, Google+, Pinterest and Vine.
This content is then curated, or ‘moderated’, by the LDNP
communications team, on a regular basis according to relevance
and interest.
To ensure your social media activity has the best chance of
being included within the feed make sure you use our hashtag
#lakedistrictbid and post your images, videos and content
relating to our key themes:
IDENTITY – people and place entwine, communities, dialect,
farming, weather, traditions and local food.
INSPIRATION – land and people, impressive views, the arts, heritage
and a sense of freedom.
CONSERVATION – carved by nature, origins of conservation,
volunteers.
Don’t forget #lakedistrictbid
The Lake District World Heritage Bid
Video
We have created a series of short videos
that represent our key campaign themes,
Inspiration, Conservation and Identity –
all these are now available to share
within your organisation, and across
your digital channels.
All our videos feature real people who live
and work in the area so they offer a great
insight into opinion across the three
themes which define the campaign.
Find our videos on our You Tube
channel – Lakes World Heritage.
Share one or more of the videos to
show your support for the bid using
#lakedistrictbid and if you can, embed
them on your own website to boost
awareness of the campaign.
The Lake District World Heritage Bid
Events
We love events here in the Lake District
and there’s no better way to educate visitors
and local people alike on the World Heritage
Bid than at one of the many planned shows
or exhibitions.
The ’10 Reasons’ leaflet is a great way
to offer information about the bid and
you can order copies for distribution
as often as needed from the LDNPA
Communications Team.
If you would like to borrow materials
such as supporting banners for your
events please get in touch.
The Lake District World Heritage Bid
BENEFITS
The Lake District World Heritage Bid
Benefits
The benefits of World Heritage Status for the Lake District span across all of our key audiences and are available in more in-depth
format should you require it. Below are examples of just one key benefit for each of these audiences.
Feel free to use these to form the foundations of your creative content.
Businesses
Community
Visitors
Just a one per cent increase in
cultural visitors spending more on
accommodation, leisure activities and
food and drink - could boost our
economy by about £20m.
The status would generate a sense of civic
pride within Lake District communities
– creating more opportunities for local
events, projects and engagement, such as
local history, education and regional food
and drink.
An economic boost in the
area will lead to greater access and
improved infrastructure within the Lake
District, building upon initiatives that will
benefit tourists, such as sustainable travel.
We also have a full messaging
framework available online at
lakesworldheritage/toolkit
The Lake District World Heritage Bid
5 POINT
CHECKLIST
The Lake District World Heritage Bid
Great news, you have read the guidelines and are ready to get involved and
show your support for the campaign! Follow our handy five point checklist
below to get started:
1
Link your website to www.lakesworldheritage.co.uk
by creating new content about your support for the bid.
the Lakes World Heritage videos internally with your team
2 Share
and externally through your digital channels.
3
Post creative content, photos and videos on social media using
#lakedistrictbid.
4
Distribute the ’10 Reasons’ leaflet at your events and through
your channels.
5
Start to engage with your audiences through events and
activities as detailed in the activity plan and share your results
and successes with us.
Sarah Calderbank
PR & Social Content Editor
E: Sarah.Calderbank@lakedistrict.gov.uk
Lydia Crossley
Marketing Campaign Coordinator
E: lydia.crossley@lakedistrict.gov.uk
© LDNP 2016