FLEXA Life - Tots to Teens Furniture

FLEXA Life
To the test
Before a FLEXA bed hits the market,
it’s tests aplenty
In living
colour
London-based trend
specialist Anne-Lise Kjaer
spills it all
The underlying facts
COMPACT
Why FLEXA’s children’s mattresses are much
more than just regular mattresses
1
A New Look but still
all about children
Welcome to the first issue of FLEXA Life, our new FLEXA concept
catalogue. In this issue we showcase the many possibilities of our
flexible system, but it’s not all products. We also spice things up with
interesting stories from real life “bed crash tester” and a prominent
London trend specialist, Anne-Lise Kjaer. The result, we think, is the
perfect inspirational tool for setting up a dream room for your child.
And that’s what it’s all about really. Children living, growing and
thriving, that has always been our inspiration! For more than 35 years
now, we have been manufacturing tailor-made
furniture for children – always with emphasis
on quality, creativity and safety. Why? Because
at FLEXA, we want to give loving parents all
around the globe the possi­bility to create a
special place for their children. A place
where there are no limits to the imagination.
A place to grow!
Enjoy
Henning Lykke Jensen
Founder
of FLEX
A
Please note that this brochure is only intended as a guide. On account of different legislative and market
requirements, the product range may differ from country to country. If you have specific enquiries,
please contact your local FLEXA dealer or submit your query online at www.flexa.dk
© 2009, FLEXA Møbler A/S FLEXA® and the FLEXA® logo are trademarks of the FLEXA Group.
2
Front page picture
B_0209_162
All the small things p. 4
The FLEXA Classic Junior is smaller
but still great
Make room for an
active lifestyle p. 6
A dream room for small sports lovers
FLEXA to the test p. 8
Superior quality does not come cheap
Accessorize! p. 10
Add something extra with our textiles
Fairytale functionality p. 11
Do anything with FLEXA
The FLEXA system p. 12
1 bed – 1001 options
The underlying facts p. 14
A healthy sleep requires using
the right mattress
How to get the look p. 18
It’s easy to get the right FLEXA look
In living colour p. 20
Anne-Lise Kjaer on colours to come
One bed – a multitude
of storage opportunities p. 22
Clever storage is also our business
Matching wardrobes p. 23
It’s your own wardrobe. Show it!
3
All the
small things...
Measuring in at only 70x150 cm, the FLEXA Classic Junior
is the ideal transition from baby crib to real bed. Its smaller
size fits your child perfectly and offers a snug feeling of
safety and ensures a comfortable sleep. It is also perfect
as a space-saving solution for cozy city apartments where
space may be in short demand but love is not.
Buy one bed, build up or down
1. Classic Junior bed
3. Small table
With extension legs.
More colours available
2. Soft junior foam
mattress
Available with pink or
blue cover
4. Stool
With extension legs.
Is also available as
chair with backrest
09-240
4
Wide bookcase
Cave with quilt
2
1 Classic Junior bed
3
4
Smaller
but no less
flexible
Just beca
use it is sm
aller
it is no
Customiz less flexible.
e the Class
ic
exactly to
your liking Junior
accessori
es to finis and add
h the lo
– and star
t the fun. ok
5
NEW!
Check ou
to
all-new pla ur
y
curtain se
ts with
plenty of
built-in
action.
1
Safety rail with frame
2
4
3
Play curtains set
09-772
Make room for
an active lifestyle
Any sport-loving action man can get their very
own dream room with FLEXA. Just add your
creativity to the game.
6
1. Bedside
table
A great place for
the alarm clock,
the good night
book or a glass
of water
2. Slide
For mid-height
bed
3. Gloved,
fitted sack
chair Available
in 2 colour
combinations
4. Cupboard
With 4 drawers.
Choose between
different handles
ACCESSORIZE
2
08-229
1
3
09-108
4
08-246
6
08-252
5
08-244
08-144
1. Fold-out
pouf
In more
colours. Great
as extra bed
2.Bed pockets
Set of 2+3
pockets.
Great for
storage.
More colour
combinations
3. Set of 3
cushions
More colour
combination
available
4. 2 wooden
toy boxes
Available in
more colours
and also with
castors
5. Gloved,
fitted sack
chair Available
in 2 colour
combinations
6. Play
curtains
Many colours
and designs
available
7
PROFILE
FLEXA
to the test
Before any of our FLEXA products are made available
to you, it undergoes several rigorous tests. And one
of these, the TÜV-test, is perhaps the toughest in the
business. Horst Niesobski is a “crash tester” at TÜV SÜD
Product Service GmbH and he reveals the brutal truth.
“We receive the bed from FLEXA, just like any consumer
would receive it. We then unpack it and each piece of
wood is checked for insect damage, mould, and splinters.
Then we…”
Horst goes on for quite some time, so to sum it all up: everything is examined thoroughly – slats, every joint, every bolt,
every corner; even the size of boreholes and the distance
between ladder steps are inspected. The checklist is a mile
long and nothing goes unnoticed. Horst continues:
“Next we check the assembly instructions, they have to
live up to certain standards, next we assemble the bed
according to them, checking if all bits and pieces are
there in the process. Once fully assembled, we check
every single gap size to make sure that no child can get
stuck, and then we leave the bed alone to “acclimatize”
for fourteen days.”
After that the real fun begins. Now every conceivable scenario
is re-enacted; every possible situation involving one child,
two children etc. is simulated:
“We strap the bed into a specially made frame and
perform a long series of tests, always with much more
force than any normal use would ever subject the bed to.
For example: the bed frame is subjected to 100 kg of
pressure in seven different places; hydraulic arms twist
and turn the bed in every direction and we perform a
dynamic test with a force of 100 Newton 10,000 times
on the...”
08-156
8
We’ll stop before it gets too technical, but suffice to say our
bed is exposed to its fair share of knocks and bruises, over and
over again. To Horst quality is serious business, much like us
– just good enough is not good enough. He explains:
PROFILE
TUV is an
internationally
recognized test
institute
obski
horst snhites
ester’’
‘‘Cra
with departm
ents in 53
countries an
d 12.800
employees w
orldwide.
They test pro
ducts accord
ing
to strict Euro
pean and
interna­tional
standards.
“If there is something we find the
least bit unsatisfying, even though
it is within official standards,
we contact FLEXA to work out a
solution. It is in fact a continuous
process where we work closely
together to make the safest quality
bed possible.”
However, once our bed has passed
all tests, we have not seen the last
of Horst. He inspects our production
facility to make sure we can actually
produce all beds exactly like the
approved test bed, and he follows
up each year. Only then can he
issue our quality certificate. Yes, it
may be brutal, but it is necessary
when superior quality and maximum
safety are two of FLEXA’s most
important promises to you.
crash tes
t
FLEXA bed
9
Accessorize!
Storage box on castors
with lid for bed linen,
toys etc.
Spruce up any room with some cool and
colourful textiles. With FLEXA it is easy to
add that all-important finishing touch.
Magazine
pouch
09-39.9
08-231
2 + 3 bed pockets
Gloved, fitted sack
chair. Available in 2
colour combinatios.
08-245
3 pillows
Available in 3
different
colours
08-247
Play curtain set
Coat hanger with
6 hooks
08-233
Play mattress.
Reversible,
pink/pale blue
Child’s chair with
backrest
82-10025
10
83-10055
4
3
News
FLEXA
ize your
Custom
ith our
w
re
n mo
able
bed eve
e
g
n
rcha
new inte otboards.
fo
d
n
a
head
n
betwee
Choose
odels.
m
t
n
re
3 diffe
1
2+3 bed pockets
2
09-451
Fairytale
functionality
Hurry up the ladder for a royal nap or hide
away from the dangerous dragon in the secret
princess room underneath. With FLEXA, just add
extension legs and raise the bar for fun and play.
1. Mid height
bed
With slanting
ladder
2. Two extension pieces
For semi-high
bed
3. Tower for
princess bed
Also available
for small knights
4. Bookcases
Available in
2 sizes and
2 colours.
11
FLEXA SYSTEM
1 bed - 1001 options
Just as your child grows and develops, so too can FLEXA. It is a customizable bed system that you can
adapt to your child’s development. Buy one bed, build up or down, add new beds and accessories, or
choose details that add extra functionality. It is simple, really: your child gets a fun and comfortable bed,
and you do not have to buy a new bed every other year. FLEXA is a solid investment through and through.
You only need one bed
A FLEXA bed keeps pace with your child’s development. It’s good to sleep in, fun to play in, easy to customize,
and strong enough to last an entire childhood.
3+
12
6+
9+
12+
FLEXA SYSTEM
it goes
UP ’n’ down
A FLEXA
desk help
s you get
right ergo
the
nomics fo
r your child
E.g. the e
.
levation d
esk or the
up ‘n’ dow
n desk - it
grows
together w
ith your ch
ild.
Along wit
h the ergo
nomics th
desks can
e
be added
to the
beds to sa
ve space.
Highchair
08_058
Studying, drawing or just fixing things
Ergonomically correct furniture is as essential for children as it is for adults. That is why FLEXA focus on making
flexible desks and chairs for children that can be adjusted in multiple ways. It’s important that your child’s furniture is
checked and adjusted at regular intervals as your child grows.
Desk bed or bed desk?
Roll the desk under the bed without
even having to tidy up first.
Corner desk. Also fits under a high
sleeper bed for space saving.
13
GOOD NIGHTS
TIP!
Good nights
Choosing
the
is easy w right mattress
ith
mattresse FLEXA. Our
s
according are classi­fied
than age. to weight rather
Bec
that childre ause we know
n of
age come the same
in
shapes an many
d sizes.
A good night’s sleep is essential for our
well-being and this is no less true when
it comes to children.
In fact studies show that sleep is vital
for the growth and general health of
children. And when it comes down to a healthy
sleep, the importance of the mattress cannot be
underestimated.
We know this and for a long time we have
researched children’s resting and sleeping habits in
relation to different mattress types. This has helped us
to identify the different ways that children need to be
supported as they sleep – knowledge we have transformed into healthy and durable mattresses.
But how do you know if your child is
sleeping on the right mattress?
Well you will know if it is the wrong one! If your child
tosses and turns through the night, or complains of stiffness or aches in the morning, look to the mattress it may
be your prime suspect.
But first, rule out all other possible causes: check that the
room is not too hot or too cold, then make sure that the lighting
is just right and that your child’s pyjamas are not too tight.
If all these things are as they should be and your child is
otherwise healthy, you may need a new mattress.
But no sweat, choosing the right mattress is easy with
FLEXA. Our mattresses are classified according to weight rather
than age. Because we know that children of the same age come
in many shapes and sizes. So just weigh your child and pick the
mattress of your dreams.
NB! Because of the weight difference, we do not advise that
grown-ups test a children’s mattress.
09-320
14
GOOD NIGHTS
The underlying facts
FLEXA’s children’s mattresses are developed in close co-operation with specialists to
ensure maximum support, comfort and durability. All mattresses are non-allergenic,
free of harmful substances and labeled with the “Oeko-tex” standard. And the
mattress covers are washable and available in several fun colours.
Classic foam mattress
Comfortable 10 cm foam mattress
with washable stone grey cover.
Suitable for children under 40 kg
Honeycomb foam mattress
An improved version of the classic foam
mattress. 12 cm soft honeycomb cut
foam that provides excellent ventilation
and optimal support. With high quality and
washable quilted cover.
Suitable for children under 40 kg
Classic spring mattress
12 cm spring mattress with doublehardened springs, and soft foam top. An
airy, comfortable mattress with high-quality
and washable quilted cover. Suitable for
children over 40 kg
Luxury spring mattress
12 cm spring mattress with individual
double-hardened springs and an ultra-strong
layer of soft flexible foam for extra comfort.
With high quality and washable quilted cover.
Suitable for children over 40 kg
All-round latex mattress
12 cm non-allergenic all-round latex mattress
made from natural sap from the rubber tree.
With high quality and washable quilted cover.
Suitable for all ages.
09-395
15
It takes tw
o
Having a
best frien
d
sleep ove
r? No worr
ies.
With this
pull-out m
odule
you’ll hav
e room fo
r two
in no time
. Just ano
ther
example o
f all the fl
exible
possiblitie
s
4
2
1
Pull-out bed
16
1. Bed
With integrated, moulded slats
2. Bed side table
3. Adjustable office chair
4. Wardrobe
With 6 shelves and
1 hanging rail
5. Chest of drawers
On castores with 3 drawers
6. Fold out pouf
Perfect as both a chair and
an extra bed
7. Coat hanger
To be mounted on both
bed and wall
3
Up’n down desk
5
7
Fold out pouf
6
FLEXA 3D
Start by e
xploring al
l the
possibiliti
es of the
FLEXA
system b
efore you
buy.
Download
our easy-to
FLEXA 3D
-use
software
at www.
flexa.dk an
d start de
corating!
09-959
17
how to get the look
Bookcase
Storage boxes, set of two
09-1105
18
how to get the look
How to get
the look ...
2
1
08-232-2
08-247
Eas
decoratyion
09-923
With FLE
XA
opportunit , you’ll have plenty
ies
of
pick and ch to get creative. Ju
st
oose from
collection
our wide
of
accessori storage solutions an
es to get
a unique lo d
Add your
ok.
ow
and spice n personal touche
s
it up with
o
ld-s
family heir
looms and chool
som
cool pictu
re frames. e
5
1. Bookcases
Available in 2 sizes
and 2 colours. To be
mounted on the wall
or fitted to the bed
3
09-057
2. Wide shelf
With 4
compartments.
3. 3 pillows
Available in
3 different
colours
5
4
4. Pull out pouf
Available in
2 colours
09-105
5. Pair of 2 underbed
drawers
Available in 4 different
front colours
19
PROFILE
20
PROFILE
In living colour
We caught up with FLEXA’s very own London trend
consultant, Anne-Lise Kjaer to ask her all about colour, decoration tips and kids lifestyle trends to come
– she spilled it all
What’s your top pick for colour trend of the year 2009?
I guess that yellow is the new must have colour. The Pantone Colour Mimosa is forecast to be big. But I personally
think that green and turquoise will be as strong – alongside
grey and whites as they bring a lovely calm to the palette.
But why is colour so important?
Colour is an important part of human expression and we
all relate to colour emotionally. How, depends on culture,
country and personal conviction as most people have personal preference and a story related to their favourite colour.
However, we are often not aware of the importance of
colour in our daily life. They make a huge impact on our
mood and can evoke emotions and feelings. In fact some
colours can stimulate your mood in all directions. From
being more creative, energetic or even to de-stress.
So what should one take into consideration,
colour-wise, when decorating children’s rooms?
First of all you should keep in mind that a small space will
need a lighter colour to make it feel more spacious and
a larger room can carry darker colours or a wall of your
favorite theme. Then consider what feelings you want to
evoke. Red is exiting and stimulating, it’s associated with
strength, activity and warmth and can stimulate conversation
and interaction. So not a good colour, if you want your
child to calm down and relax. Blue is good for relaxing,
being calm and comfortable. It’s a great colour for a room
where you need to focus – like when doing homework.
Green is all about nature and growth and to have one
green wall is great for inspiration and flow. But my best
advice is to experiment with colours and involve your
children. Life is play and you can always change the colour
back again. And in the end it’s all down to personal taste
and lifestyle.
Speaking of lifestyle, can you reveal some children’s
lifestyle trends for the coming year?
Now that we all have our expensive designer kitchen
and wellness area it’s time to turn our attention to the
children’s room. It’s about taking out time to create an inspirational environment for children to thrive in. I feel that
involving the children in co-creating their own personal
space will be a trend we will see more of in the future.
Multifunctional and co-creation are the most important
lifestyle trends and good quality sustainable materials
made to last will show the way ahead.
We could not agree more and leave Anne-Lise Kjaer to do
what she does best: spot trends.
!
SAnnNe-ALisePKjaeSr HOT
on
nd
Lo
in
21
2
4
5
3
multi­a
d
e
b
e
One
storag !
f
o
e
d
tu
unities
opportthe wall, stackg.it,
on
din
e stan
Hang it
ur
e it fre
or leav ssible with o .
o
m
p
e
t
s
is
y
ll
s
A
torage space,
s
r
la
u
mod
k the
you lac fits perfectly
And if
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It
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be
1
09-35.2
1. Cupboard with
4 drawers and alu
handles.
Also available in clear
with wooden handles
22
2. Narrow shelf unit
with 4 compartments
Feet are included
3. Set of 2 wooden
toy boxes
Available in more
colours and also with
castors
4. Shelf unit with 4
compartments
Fittings for wall
mounting included
5. Shelf unit with 1
door with alu handle
Also available in clear
with wooden handle
Matching wardrobes
Get a wardrobe which matches your FLEXA bed. It is practical, it is simpel and it is possible to organize
and change according to you and your childs needs. Move the shelves, change the handles or make your
own decoration. It is up to you - or your child.
Hanging rail
Wardrobes in
different sizes
Tips!
Add wall stickers
and decorate
as you like
Grips
Shelves
09-880
23
COMPACT
2
5
4
3
Adjustable
high chair
1
Elevated sleep
The sky is (almost) the limit with a customized high
sleeper from FLEXA. Go high and make room for a
cozy study space down below.
09-1356
1. Adjustable desk
Height from
65 to 75 cm
3. Wide shelf
Unit with
3 shelves
2. Narrow
bookcase
Can also be
mounted on
the wall
4. Blue mattress
cover
Different colours
available
For further information and more
inspiration see: www.flexa.dk
FLEXA Møbler A/S
Bjørnkærvej 16, DK-8783 Hornsyld