Levi`s Jeans

Faithfully capturing the spirit & heritage of
American work wear, Levi’s® Vintage Clothing
Photographer
Immo Klink
reproduces the fits, fabrics and details of bygone
Photographer’s Assistants
Ansgar Sollmann
George Darrell
eras. Our source material is our own archive
and our inspiration is the hardworking men and
Production
Eva Novillo at
Immo Klink Studio
women that the Levi’s® Brand has equipped for the
last 140 years. Through our seasonal collections,
Production Assistants
Jennifer Pattison
Pigalle Tavakkoli
iconic reissues and special editions, we relive our
Models
Rylan Cutting
Kari Kleiv
Troy Roe
Loren Peta
Finbarr Walsh
Lars Pluto
Spencer Evoy
Rolf Knudsen
Allen O’Donnell
Danny McVey
Adam & Ximena Trunoske
Nikita Negroni
Kelly Tennant
Tom Stacy
Johannes Lundberg
Kat McCain
Angus Iles
Daniel James Painter
treasured history and offer timeless products to
discerning connoisseurs that are as obsessed with
it as we are.
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Hair & Makeup
Denise Kum
Carol Greenfield
Additional Photography
Elza Wandler
Catalogue Illustrations
Ben Lamb
Care Guide Illustrations
Adam Simpson
Layout
Mike Fallows
Printer
Lenoirschuring
Art Direction, Design & Styling
Levi’s® XX
© 2014 Levi Strauss & Co.
www.levisvintageclothing.com
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T H E
L E V I ’ S ®
Safely preserved in a vault deep inside our
headquarters in San Francisco lies an archive of
over 20,000 rare and unique examples of Levi’s®
clothing and artifacts dating back to as early as
1873. Kept at an even temperature and wrapped in
unbleached cotton, these delicate specimens are
carefully protected by the Levi’s® Historian and
strictly reserved for the use of our designers. Each
season, our team pores through the archives with
white-gloved hands, uncovering the secrets of our
past and then bringing them back into the world
through faithful reproductions that are as fresh
now as they were back then.
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2015 REPRODUCTION
1950s Levi’s® Hawaiian Shirt
Reproduction of a 1950s Levi’s® Hawaiian shirt
100% Rayon with all over flower print
Classic Hawaiian fit with spread collar
Shell buttons
Levi’s® Sportswear label
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2015 REPRODUCTION
1940s Bay Meadows Hawaiian Shirt
Reproduction of a 1940s Levi’s® Hawaiian shirt
Cotton linen fabric with all over surf print
Pullover style with spread collar
Bay Meadows label
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2015 REPRODUCTION
1960s Western Hawaiian Shirt
Reproduction of a 1960s women’s Levi’s® Western shirt
100% cotton with all over flower print
Diamond snap closure
Hand cut zig zag hem detail
Levi’s® Saddleman label
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2015 REPRODUCTION
Levi’s® Rodeo Shirt
Reproduction of a Levi’s® Rodeo shirt
100% lightweight cotton with discharged horse print
Slim fit with spearpoint collar
Shell buttons
Levi’s® Rodeo label
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FROM THE ARCHIVE
Item:
Notes:
SPRING SUMMER 2015 REPRODUCTION
1966 Super Slims
Reproduction of the Levi’s® Super Slims dating from 1966
Heavyweight pre-shrunk denim
High waisted super slim fit
Black Tab Big ‘E’ with orange lettering
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In the early 1950s, with the birth of Rock ’n’
Roll the youth of America cast off the heavy
shackles of the wartime past and began to
explore, create, and shape pop culture in
ways previous generations hadn’t. With fast
cars, drive-ins and bowling alleys, teenagers
influenced an era and nation with their music,
style and fast living that would go on to define
them forever. In Spring 2015, Levi’s® Vintage
Clothing pays tribute to the emergence and
spirit of these rock and roll vanguards.
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Opposite
1950s Casuals Bomber Jacket
1960s Western Shirt
1950s Blouse / Bandana
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Opposite
1950s Sportswear Tee / 1880s Triple Pleat Blouse
1950s Shorthorn Shirt / 1930s Menlo Leather Jacket
1930s Levi’s® Leather Jacket
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Opposite
1960s Western Shirt
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Above
1950s Sportswear Tee / 1950s Casuals Slacks
1950s Blouse / 1950s Casuals Skirt / Bandana
Above
1950s Shorthorn Shirt / 1930s Menlo Leather Jacket / 1978 501® Jeans
1930s Levi’s® Leather Jacket / 1950s 701® Jeans
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Opposite
1960s Western Shirt
1950s Shorthorn Shirt / 1930s Menlo Leather Jacket
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Opposite
1960s Casuals Tee / 1930s Levi’s® Leather Jacket
1950s Sportswear Tee / 1950s Climate Seal Jacket
1930s Bay Meadows Tee / 1950s Climate Seal Jacket / 1937 701® Jeans
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Opposite
1960s Casuals Tee / 1930s Levi’s® Leather Jacket
1950s Climate Seal Jacket
1930s Bay Meadows Tee / 1950s Climate Seal Jacket / 1937 701® Jeans
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Previous page
1960s Casuals Tee / 1930s Levi’s® Leather Jacket
1950s Hoodie
1940s Crew Sweatshirt / 1953 Type II Jacket
1950s Climate Seal Jacket / 1937 701®
Opposite
1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans
1940s Crew Sweatshirt / 1953 Type II Jacket
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Opposite
1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans
1940s Crew Sweatshirt / Levi’s® Biltmore Chinos / Bandana
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Opposite
1940s Crew Sweatshirt / Levi’s® Biltmore Chinos / Bandana
1950s Sportswear Tee / 1950s Climate Seal Jacket / 1962 551®Z Jeans
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Above
1940s Bay Meadows Hawaiian Shirt / 1944 501® Jeans
Above
1950s Suede Trucker Jacket / 1954 501® Jeans
1950s Hawaiian Shirt / 1950s Sandlubbers
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Opposite
1940s Levi’s Tee / 1950s Casuals Pedal Pushers
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
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Opposite
1950s Sportswear Tee / 1960s Western Wear Lamé Vest / 1960s Lamé Ranch Pants
1950s Bowling Shirt / 1954 501®Z Jeans
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Opposite
1950s Bowling Shirt / 1954 501®Z Jeans
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
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Previous page
1940s Levi’s® Tee
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
Opposite
1950s Bowling Shirt / 1954 501®Z Jeans
1950s Sportswear Tee / 1960s Lamé Ranch Pants
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Opposite
1930s Bay Meadows Tee / 1955 501® Jeans
1940s Levi’s® Tee / 1950s Casuals Pedal Pushers
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Opposite
1950s Bowling Shirt / 1954 501®Z Jeans
1940s Levi’s® Tee / 1950s Casuals Pedal Pushers
1930s Bay Meadows Tee / 1955 501® Jeans
1950s Sportswear Tee / 1960s Lamé Ranch Pants
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Opposite
1955 Sawtooth Denim Shirt / 1933 501® Jeans
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Opposite
1950s Sportswear Tee / 1954 501®Z Jeans
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Above
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt / 1955 501® Jeans
Above
1950s Bowling Shirt / 1954 501®Z Jeans
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Opposite
1940s Levi’s® Tee
1930s Bay Meadows Tee / 1950s One Pocket Bowling Shirt
1950s Bowling Shirt
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Opposite
1930s Bay Meadows Tee / 1953 Type II Jacket / 1955 501® Jeans
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Opposite
1930s Bay Meadows Tee / 1953 Type II Jacket / 1955 501® Jeans
Levi’s® Rodeo Shirt / 1955 501® Jeans
1960s Western Shirt / 1947 501® Jeans
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Opposite
1950s Sportswear Tee / 1947 501® Jeans
1930s Bay Meadows Tee / 1950s Casuals Skirt
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Above
1950s Sportswear Tee / 1947 501® Jeans
1960s Casuals Tee / 1947 501® Jeans
1930s Bay Meadows Tee / 1950s Casuals Skirt
1960s Western Hawaiian Shirt / Customized 1967 505® Jeans
1960s Casuals Tee / 1954 501®Z Jeans
Above
1960s Casuals Tee / 1947 501® Jeans
1950s Blouse / 1950s 701® Jeans
1930s Bay Meadows Tee / 1950s Casuals Skirt
1950s Sportswear Tee / 1947 501® Jeans
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Opposite
1950s Casuals Skirt
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Opposite
1960s Western Hawaiian Shirt / Customized 1967 505® Jeans
Levi’s® Rodeo Shirt / 1955 501® Jeans
1960s Western Shirt / 1947 501® Jeans
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Opposite
1940s Crew Sweatshirt / 1950s Hawaiian Shirt / 1953 Type II Jacket
1960s Casuals Tee / 1930s Levi’s® Leather Jacket
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Above
Levi’s® Rodeo Shirt / 1950s Suede Trucker Jacket
1920s Sunset Shirt / 1930s Levi’s® Leather Jacket
Above
Levi’s® Rodeo Shirt / 1950s Suede Trucker Jacket
1920s Sunset Shirt / 1930s Levi’s® Leather Jacket
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Above
1880s Triple Pleat Blouse
Above
1920s Sunset Shirt / 1930s Levi’s® Leather Jacket / 1962 551®Z Jeans
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TAKE A
LOOK AT THE LEVI’S
®
LINE
JAQUARD
Here’s a sample of some of the fine fabrics and exciting colors
in the great new LEVI’S® VINTAGE CLOTHING line.
Whatever fabrics or colors your customers are looking for —
exciting and new or tried and true — they’ll find ‘em in the new
Spring Summer 2015 LEVI’S® VINTAGE CLOTHING line.
BLUE DOT
BLUE
B E DFORD CORD
JER S EY
PALM TREE
FOG
GREY MELEE
RUST
GREY STRIPE
COTTON
LICORICE
LICORICE
PINK
GOLDEN OAK
PRINT
GOLDEN OAK
GOLDEN OAK
RED
MAUL BLUE
S U E DE & L E AT H E R
MAUI BLUE
SURF
NAVY
PURPLE
HONEY
MILK WHITE
LICORICE
TWIL L S
WOMEN’S FLOWERS
STONE
JER S EY S TR IPE
BLACK
SAND
LUREX
MEN’S FLOWERS
CANDY
PINK CADILLAC
TWIL L ST RIPES
RED, WHITE
GOLD
PURPLE RODEO
P L A I DS
SANDLUBBER BLUE
BLUE, WHITE
BILTMORE BLUE
ORANGE, BLACK
YELLOW
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BLACK RODEO
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B U Y ’E M S M AL L
If you’re not going to wash
your rigid Levi’s® 501® jeans,
buy one size smaller in the
waist and buy your true
size for length.
GET T HE
FROM
YOUR RIGID
DO N ’T WAS H ’ E M
After the first few wears of
your new jeans the waist
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will stretch to your size.
L E V I ’S ®
JEANS
S
ome folks like to wear their rigid 501®s without
washing. If you make this commitment it will
take time for a wear pattern to appear, but
eventually you will get the most dramatic look and
become the envy of all your friends. As you won’t be
washing your 501® jeans you may want to find an
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alternative way to freshen them up. You could dryclean, but that’s only if you don’t mind chemicals
being used on your denims. You could also try
hanging your jeans outside in the fresh air for a few
days. Folding up your jeans and putting them into
your freezer also does the same job.
T HE WO R N L O O K
The wear effect on a true
rigid jean will always give
the most dramatic look.
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M E ASURE UP
BUY ’EM BIG
If you plan to shrink your
If you plan to machine wash
rigid Levi’s® 501® jeans in
your rigid Levi’s® 501® jeans,
the bathtub, buy your true
buy two sizes bigger in the
size in the waist and two
waist and two sizes bigger
sizes bigger in length.
in length.
RELA X ’N’ SOA K
Shrink your jeans in a
warm bathtub for at least
L AU N DRY DAY
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30 minutes.
T
he first time you wear your 501®s, climb into
the bathtub and let them soak on your body.
Hotter water equals more shrinkage. When
you’re finished, drain the tub, squeeze the excess
water from your legs then get outside in the sunshine
with a good book and let your denim become a second
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skin. If the sun is on vacation, stay indoors and make
like a yoga enthusiast, bending and stretching your
jeans into shape. When you’re happy with the result,
slip them off and dry them over the back of a chair.
When your jeans are dirty, just climb back into the
tub and wash with a little soap.
To achieve your size,
machine wash your jeans
inside out at 86° F / 30° C.
I
f you don’t feel the need to get technical, just
head to the laundry room and wash ‘em the way
your Mom would. Be sure to turn your rigid 501®s
inside out and machine wash at 86° F / 30° C. Don’t
tumble dry, or you’ll wind up seeing a shrink in more
ways than one. Dry your jeans in the open air if you
can, it makes them smell real good, like nature. Or if
you’re a homebird, hang them in a warm place until
they’re crispy. The next few washes will shrink them
a little more and a gradual fade will occur. Just avoid
tumble drying and hot radiators, they are to denim
what kryptonite is to Superman.
A SNUG FIT
E ASY DO E S I T
A tub shrunk jean will
Leave the Laundromat with
shrink to fit snugly to your
everyday jeans you can
bodyshape.
wash and wear.
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Although the Levi’s® 501® is arguably the
most important garment of the modern age,
Levi Strauss and Company is also responsible
for introducing or popularizing a series of
other iconic pieces of clothing throughout
the last two centuries. Every season, Levi’s®
Vintage Clothing offers a selection of the
most notorious of these “Icons”, reviving the
fits, fabrics and details of original garments
found in the Levi’s® Archives.
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Items (clockwise from top left)
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1955 Sawtooth Denim Shirt / 1950s Crew Sweatshirt / 1933 501® Jeans
1970s Western Denim Shirt / 1970s Suede Trucker Jacket / 1944 501® Jeans
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1920s Sunset Shirt / 1940s Crew Sweatshirt / 1954 501®Z Jeans
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1970s Levi’s® Sweatshirt / 1954 501®Z Cut Off Jeans
1950s Hoodie / 1950s Tab Twill Chinos
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1950s Shorthorn Shirt / 1967 505® Jeans Customized
1970s Levi’s® Tee / 1966s Levi’s® Super Slims
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1960s Casuals Tee / 1960s 519® Bedford Pants
1970s Levi’s® Tee / 1978 501® Jeans
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1970s Levi’s® Tee / 1978 501® Jeans
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1950s Casuals Bomber / 1960s 519® Bedford Pants
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1950s Westernwear Shirt
1940s Crew Sweatshirt
1950s Sportswear Tee
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1950s Sportswear Tee / 1966 Levi’s® Super Slims
1950s Westernwear Shirt, 1960s 519® Bedford Pants
1950s Sportswear Tee
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1940s Crew Sweatshirt / 1960s 518® White Levi’s®
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1950s Blouse / 1970s Trucker Jacket / 1954 501®Z Jeans
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1970s Levi’s® Tee / 1960s 518® White Levi’s®
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1970s Levi’s® Tee / 1960s 518® White Levi’s®
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1950s Blouse / 1954 501®Z Jeans
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1950s Blouse / 1954 501®Z Jeans
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1950s Shorthorn Shirt / 1966 501® Jeans Customized
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1950s Shorthorn Shirt / 1978 501® Jeans
1950s Sportswear Tee / 1966 501® Jeans
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1950s Blouse / 1954 501®Z Jeans
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1940s Levi’s® Tee / 1954 501®Z Jeans
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1950s Sportswear Tee / 1966 501® jeans
1950s Shorthorn Shirt / 1978 501® Jeans
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1950s Casuals Bomber / 1960s 519® Bedford Pants
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1950s Denim Western Shirt / 1970s Denim Jacket / 1966 501® Jeans
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1930s Bay Meadows Tee / 1970s Trucker Jacket / 1966 501® Jeans
1950s Westernwear Shirt / 1960s 519® Bedford Pants
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1950s Crew Sweatshirt / 1960s 606® Jeans Customized
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1960s Bedford Trucker Jacket / 1967 505® Jeans
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1970s Western Denim Shirt / 1970s Suede Trucker Jacket / 1944 501® Jeans
1950s Crew Sweatshirt / 1970s Trucker Jacket / 1960s 606® Jeans Customized
1950s Casuals Bomber / 1960s 519® Bedford Pants
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