Strategic aSSetS - APMA :: Automotive Parts Manufacturer`s

Transcription

Summer/Fall 2015
LEADREACHCONNECT
and
The Official Publication of the Automotive Parts Manufacturers’ Association
Leveraging
Strategic Assets
to Increase
Competitiveness
Industry Analysis:
Down the Road
APMA’s Strategic Focus
Behind the Wheel of
the 2015 Ford Edge
Canada Post Publications Agreement Number 40609661
what’s
INSIDE
UP FRONT
7 A PMA’s Board of Directors
7 A PMA Contact Information
7 S tay Connected with APMA!
THE 2015 APMA ANNUAL CONFERENCE &
EXHIBITION
9 A Personal Message from the Prime Minister of Canada
9 A Personal Message from the Premier of Ontario
A CLOSER LOOK
10 C
ommitted to Canada: Start with Customers, Imagine the Future,
Drive Forward
FEATURES
15 Industry Analysis: Down the Road
19 A PMA’s Strategic Focus
25 U
nderstanding Your Public Sector Partner
29 C
anada’s National Research Infrastructure: A Strategic Asset for
Canadian Automotive Parts Manufacturers
33 Canada Shut Out Again on New Capacity
a closer look10
Committed to Canada: Start with Customers,
Imagine the Future, Drive Forward
SUMMER/FALL 2015
Lead, Reach & Connect
Published for:
The Automotive Parts Manufacturers’
Association
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www.apma.ca
Disclaimer: The articles presented in
this publication represent the opinions
of the authors and the interviewees.
Their inclusion does not directly or
implicitly denote concurrence or support
by the Automotive Parts Manufacturers’
Association. Articles were reviewed by
APMA staff and selected for inclusion
as they represent issues of interest to
professionals in our industry.
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Publishers
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IN EVERY ISSUE
36 L eading, Reaching & Connecting: 2015 APMA & Industry Events
39 M
eet APMA’s Newest Members
40 Introducing CAMM Members
41 A PMA Membership Has Its Benefits
43 Introducing the APMA/CAMM Membership Referral Program!
45 B ehind the Wheel of the 2015 Ford Edge
50 BUYER’S GUIDE
Editor-in-Chief
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Nalini Singh, Rachel Purvis, Rick Dougay,
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Somers
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The Automotive Parts Manufacturers’ Association
5
UP FRONT
APMA’s Board of Directors
Barry Jones
Chairman, APMA
President
Leggett & Platt Automotive Group
North America
360 Silver Creek Industrial Drive
R. R. #1, Tecumseh
Lakeshore, ON N8N 4Y3
Tel: (519) 727-7000
Fax: (519) 727-7091
E-mail: bjones@lpautomotive.com
Flavio Volpe
President
APMA
10 Four Seasons Place, Suite 801
Toronto, ON M9B 6H7
Tel: (416) 620-4220
Fax: (416) 620-9730
E-mail: fvolpe@apma.ca
Joe Loparco
Co-President
AGS Automotive Systems
675 Progress Avenue
Scarborough, ON M1H 2W9
Tel: (416) 438-6650
Fax: (416) 431-8775
E-mail: joel@agsautomotive.com
Sam Alesio
Managing Director, Motor Vehicle
Division
Tyco Electronics Canada Ltd.
20 Esna Park Drive
Markham, ON L3R 1E1
Tel: (905) 470-4492
Fax: (905) 474-5520
E-mail: sam.alesio@
tycoelectronics.com
Earl Hughson
President & CEO
MIS Automotive
174 West Beaver Creek Road
Richmond Hill, ON L4B 1B4
Tel: (905) 707-2305
Fax: (905) 707-2304
E-mail: earlhughson@misautomotive.
com
Peter Leblanc
Director, Automotive Sales NAFTA
ArcelorMittal Dofasco
1330 Burlington Street East
Hamilton, ON L8N 3J5
Tel: (905) 548-7200 x3360
Fax: (905) 548-4880
E-mail: peter.leblanc@
arcelormittal.com
Roy Verstraete
President & CEO
Anchor Danly
2590 Ouellette Avenue
Windsor, ON N8X 1L7
Tel: (519) 966-4431 x215
Fax: (519) 972-6862
E-mail: rverstraete@
anchordanly.com
Keith Henry
President
Windsor Mold Group
444 Hanna Street East
Windsor, ON N8X 2N4
Tel: (519) 258-3475
Fax: (519) 258-2473
E-mail: khenry@windsormoldgroup.
com
Jonathon Rodzik
Corporate Sales Manager
The Narmco Group
2575 Airport Road
Windsor, ON N8W 1Z4
Tel: (519) 969-3351
Fax: (519) 969-8559
E-mail: jorodzik@narmco.com
Greg Walton
President & CEO
Dynaplas Ltd.
380 Passmore Avenue
Scarborough, ON M1V 4B4
Tel: (416) 293-3855
Fax: (416) 293-2684
E-mail: gwalton@dynaplas.com
Frank Seguin
President
Magna Closures Inc.
520 Newpark Blvd.
PO Box 354, Station Main
Newmarket, ON L3X 4X7
Tel: 905-830-5829
Fax: 905-830-9340
E-mail: frank.seguin@magnaclosures.
com
Rob Wildeboer
Chairman
Martinrea International Inc.
30 Aviva Park Drive
Vaughn, ON L4L 9C7
Tel: (416) 749-0314
Fax: (905) 264-3460
E-mail: rwildeboer@martinrea.com
Derek Kuhn
Vice-President, Sales & Marketing
QNX Software Systems Ltd.
1001 Farrar Road
Kanata, ON K2K 1Y5
Tel: (613) 271-9323
Fax: (613) 271-9349
E-mail: dkuhn@qnx.com
Rob Kunihiro
Co-Managing Director
ABC Group
2 Norelco Drive
Toronto, ON M9L 2X6
Tel: (416) 246-1782
Fax: (416) 246-1997
E-mail: robert.kunihiro@abcgrp.com
Mark Stoddart
Chief Technology Development
Officer & Executive Vice-President of
Marketing
Linamar Corporation
287 Speedvale Avenue West
Guelph, ON N1H 1C5
Tel: (519) 836-7550
Fax: (519) 837-6703
E-mail: mark.stoddart@linamar.com
Stay Connected with APMA!
It’s now easier than ever. With
today’s age of mobile technology and
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website, please contact APMA (www.
apma.ca/blogs).
APMA Blogs: Read along
as industry experts post
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about current issues affecting the automotive industry. Everything from
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Join the discussion now!
Steve Wilkins
General Plant Manager
Brose Canada Inc.
1500 Max Brose Drive
London, ON N6N 1P7
Tel: (519) 644-5201
Fax: (519) 644-5290
E-mail: steve.wilkins@brose.com
APMA Contact Information
General Inquiries
10 Four Seasons Place,
Suite 801
Toronto, ON M9B 6H7
Tel: (905) 620-4220
Fax: (905) 620-9730
www.apma.ca
info@apma.ca
Flavio Volpe
President
Ext.: 228
E-mail:fvolpe@apma.ca
Vince Guglielmo
Vice President
Ext.: 233
E-mail: vguglielmo@apma.ca
Shaun Cott
Manager, Marketing &
Membership
Ext.: 224
E-mail: scott@apma.ca
Glenda Tedesco
Administrative Assistant
Ext.: 223
E-mail: gtedesco@apma.ca
Janet Soutar
Executive Assistant
Ext.: 227
E-mail: jsoutar@apma.ca
APMA is Canada’s national association representing
OEM producers of parts, equipment, tools, supplies
and services for the worldwide automotive industry.
To learn more about the association, its mission and
values, leadership and more, go to www.apma.ca.
7
The 2015 APMA ANNUAL CONFERENCE & EXHIBITION
A Personal Message from the Prime Minister of Canada
I am pleased to extend my warmest greetings to everyone attending the 2015 Annual Conference & Exhibition of the Automotive Parts Manufacturers’ Association (APMA).
Through decades of immense technological change, APMA has demonstrated leadership
on issues affecting the OEM automotive supply manufacturing industry. The Government of
Canada is committed to keeping Canada’s automotive manufacturing sector globally competitive and innovative.
To this end, Budget 2015 announced the allocation of up to $100 million over five years,
starting in 2015-2016, to support product development and technology demonstration by
Canadian automotive parts suppliers through the new Automotive Supplier Innovation Program. It also extends the accelerated capital cost allowance for investment in machinery and
equipment until the end of 2025.
This year’s event promises to be better than ever, featuring an impressive range of seminars
and keynote presentations and an exhibition that will showcase today’s best products and innovative technologies. I would like to commend the organizers for putting together a program that
is a worthy reflection of the rapidly changing face of the industry.
Please accept my best wishes for a rewarding meeting in Windsor.
The Rt. Hon. Stephen Harper, P.C., M.P.
OTTAWA
2015
A Personal Message from the Premier of Ontario
On behalf of the Government of Ontario, I am delighted to welcome all of the delegates
of the Annual Conference & Exhibition of the Automotive Parts Manufacturers’ Association.
As Premier, I am proud of Ontario’s auto sector. We are one of the leading high-quality auto
producing jurisdictions—with a highly skilled and educated workforce, strategic access to the
North American market, a dynamic environment that supports innovation, and a culture of
high-quality, award-winning manufacturing. These are reasons why the world’s top automakers,
auto parts manufacturers and other allied industries choose to locate in Ontario.
I am pleased to know that this year’s theme will speak to leveraging strategic assets to increase
competitiveness. Events such as this are important because they offer a chance for industry players to discuss key issues, share insights and get to know the latest trends and technologies in the
auto sector.
Our government continues to be committed to a comprehensive approach to partnering
with the auto industry, with a strong focus on quality and innovation, as we work to secure new
investments and create new jobs for Ontario’s economy.
Please accept my best wishes for an inspiring and productive conference.
Kathleen Wynne
Premier
2015
9
a closer look
Committed to Can
The 2015 Chevrolet Bolt is designed to
have a 300km battery range and feature
amazing Connected Car technologies.
T
By Steven Carlisle, President and Managing Director, GM Canada
Steven Carlisle.
The customers we serve together
Our top priority at General Motors (GM) is to
put our customers at the center of everything we do.
We focus on earning customers for life. Our company’s success depends on our relationships with our
shared customers and with you, our valued suppliers.
Put another way, the customer experience begins
long before our vehicles make it to dealer showrooms. It begins with the decision to build a vehicle
and involves every decision after that.
Every part of the GM family has an impact
on customer experience and every employee has a
responsibility to look out for the customer. This is
especially true for the purchasing and supply chain
team working hand-in-hand with our suppliers to
serve our customers.
Quality plays a huge role in all of this and is an
area of intense focus at today’s GM, just as it is for
10  www.apma.ca Summer/Fall 2015
our suppliers. We all know that working together to
achieve the highest levels of product quality is fundamental to today’s auto business.
It is the price of entry into the marketplace.
Together with our suppliers, we are making it a powerful differentiator for GM. The proof is seen in our
performance in a drum beat of various third-party
evaluations.
In the 2014 J.D. Power Vehicle Dependability
study, GM had eight segment winners, more than
any other automaker, and 13 models scored in the
top three in their segment.
In the 2014 J.D. Power Automotive Performance, Execution and Layout (APEAL) study,
which measures how gratifying a new vehicle is to
own and drive, eight GM vehicles scored in the top
three in their segment, including the GMC Yukon,
which won its segment.
nada:
Start with Customers,
Imagine the Future,
Drive Forward
rolet Volt
tion 2016 Chev
The next-genera
hicle.
ve
ic
ctr
lling ele
is Canada’s top-se
And in the 2014 J.D. Power Initial Quality Survey,
six of our vehicles placed first in their segment, which
was more than any other automaker for the second year
in a row. We also had the most models (11) ranked in
the top three in their segment.
Right here in Canada, GM’s CAMI Assembly plant
in Ingersoll, ON was awarded a Silver Plant Assembly
Line Quality Award for the best plants in North and
South America, in which the Chevrolet Equinox and
GMC Terrain are built.
We’re making some good progress. Our GM customers deserve the best and that is what we are delivering together.
Imagining and experiencing the future
Today, we are at the start of a technological revolution that is transforming the automobile. It is centered
on the push to develop cleaner, safer, more energy-efficient vehicles for a rapidly expanding global auto market. But it also gives us the opportunity to make the
automobile more exciting, more functional, and more
fun for our customers to drive than ever before.
Just as smartphones changed lives over the past
decade, our customers expect a better, greener and more
connected future in their automobile.
New technologies are enabling dozens of innovations
in design and performance, notably the development
At GM,
we’re on the
frontline of
connected car
innovation,
working with
our key supply
partners…as
we work to
develop these
and other
technologies…
 11
on the coverCommitted to Canada: Start with Customers, Imagine the Future, Drive Forward
of new and advanced powertrains, plug-in
hybrids and full EVs that may one day help
remove the automobile from the environmental equation.
We’re taking innovation well beyond propulsion systems. Increasingly, we are using
advanced controls across an array of vehicle
sub-systems. We are replacing bulky mechanical controls with by-wire technologies similar to those used in modern aircraft.
This allows for innovations ranging
from electronically actuated braking, which
shortens stopping distances, to electronically
controlled steering, which offers drivers more
responsive handling as well as improved fuel
economy, and ultimately to active safety and
automated driving solutions, starting with
collision warning and avoidance systems.
Innovations in connectivity are leading
to rapid advances in infotainment—from
advanced navigation to real-time traffic
information and beyond—helping our customers get where they want to go safely and
more efficiently.
Our industry-leading OnStar system
already provides customers with, among
other things, in-vehicle communications,
hands-free calling, remote diagnostics, turnby-turn navigation, stolen-vehicle recovery
tools, and now, 4G LTE mobile broadband
technology.
The 2015 Chevy Malibu marked the
start of a new generation of connected cars
and trucks when it became GM’s first vehicle
equipped with 4G LTE technology. 4G offers
mobile data speeds up to 10 times faster than
3G, allowing GM vehicles to act as Wi-Fi hot
spots and allowing customers to connect up
to seven different devices.
We now have 4G LTE technology on
more than 30 other Chevrolet, Buick, GMC
and Cadillac vehicles; the largest deployment
in the automotive industry. And speaking of
connected, future vehicles will increasingly
be connected, not only with their occupants,
but also with other vehicles and even with the
highways they travel on.
Vehicle-to-vehicle communications (V2V)
will combine with global positioning technology and advanced aviation-style transponders to minimize traffic congestion, reduce
travel time and virtually eliminate collisions.
At GM, we’re on the frontline of connected car innovation, working with our key supply partners, including many in great Canadian companies and universities, as we work
to develop these and other technologies; we
plan to be among the first to deploy them for
our customers.
In about two years, the all-new Cadillac
CT6 will be the first vehicle to offer customers an advanced driver assist technology called Super Cruise, and in the same
timeframe, the 2017 Cadillac CTS will be
enabled with vehicle-to-vehicle communication technology.
Super Cruise will offer customers a new
type of driving experience that includes
hands-off lane following, braking and speed
control in certain highway driving conditions. The system is designed to increase the
comfort of an attentive driver on freeways,
both in bumper-to-bumper traffic and on
long road trips.
It’s an exciting time for our customers, just
as it is for us, as we imagine the future and
exciting new opportunities to transform the
vehicle, while still competing and winning
in the industrial environment. In order to do
that, at the same time that we’re transforming
the environmental profile of the vehicle itself,
we’re reducing the environmental impact of
manufacturing.
I am proud to say that with our efforts
toward waste recycling and moving to landfill-free status, we have cut our overall plant
GHG emissions by half and along the way,
our recycling activities have created a revenue stream of some $30 million per year
as we resell the scrap metals—proof there’s
economic opportunity in environmental
protection.
Working together in Canada
We also know there is a great deal of
interest in our future plans for assembly in
Canada, as clearly, assembly anchors Canadian auto supplier activity. Since becoming
president of GM Canada in late 2014, I have
shared a number of community updates, as I
felt it was important to lay out a much clearer
timeline for product and investment decisions in Oshawa, ON and to highlight the
positive progress we are making with our key
partners.
At GM Canada, we are building to market demand, producing two vehicles in our
CAMI plant in Ingersoll on three shifts, producing some of the world’s best engines and
powertrains on three shifts in St. Catharines,
ON, and manufacturing six different vehicles
at Oshawa Assembly on three shifts.
It is well known that there are both shortterm and long-term decisions that we are
working through in Oshawa, and we are now
fully engaged with our partners at Unifor,
four levels of government, our suppliers and
our communities in that regard. We are not
expecting to be deciding on any major new
mandates or investments in Oshawa until
well into 2016, following
national negotiation with Unifor.
We have outstanding strengths in Oshawa, including our leading flexible manufacturing capability and paint shop, which are
in place with the support we have received
from our government partners. Our highly
competitive Canadian-based supply chain is
an important asset and our amazing Oshawa
employees continue to deliver industry-leading quality and productivity.
continued on 14
 13
on the coverCommitted to Canada: Start with Customers, Imagine the Future, Drive Forward
Advertise
Here!
The challenges before us are clear and
we understand them well, but by working together constructively, we have a great
opportunity to build a positive future ‎in
Oshawa. It is in all our best interest to ensure
we have the most productive, high quality
and cost competitive operations to best serve
our customers.
In the meantime, we will work together to
address short-term challenges, including the
changes announced more than two years ago.
We will consolidate production of next generation rear-wheel drive Camaro at another
facility. We will manage through that best by
remaining positive and working together.
While much focus has been placed on
Oshawa, it is also true that every automotive assembly plant in our sector is constantly
fighting to be productive and competitive for
future investment. In that regard, we have
much to celebrate in Canada as well.
In February, we announced that GM
is investing a further $560 million in our
CAMI Assembly Plant in Ingersoll, ON to
support the production of the next generation Chevrolet Equinox. This includes supplier tooling and it builds on $250 million
of investment currently being completed at
CAMI as well.
This vote of investment confidence
in Canada is a tribute to our outstanding
employees and the positive work accomplished by working with our government
partners over the past several years. Our
Ingersoll plant is running fast, as we work
to meet strong demand we are seeing in the
North American crossover segment. Our St. Catharines engine and transmission plant is also ‎working around the clock,
supplying award-winning quality powertrains for our assembly plants in Canada
and across North America. Also in February,
I had the pleasure of addressing a group of
almost 100 GM plant managers from across
North America, who came to St. Catharines,
ON to share learnings and see first-hand
why our Canadian quality is top rate.
Driving to the future
We are also looking to the future with
our new GM cars and trucks and the amazing technology advancements that our customers are going to enjoy over the coming
decade, as we enter the decade of the Connected Car. At the Toronto International Auto Show,
GM unveiled two new Chevrolet electric cars—the next generation Chevy Volt
(Canada’s top-selling electric vehicle) ‎and
the all new Chevy Bolt EV Concept.
The Bolt is designed to have a 300km
battery range and feature amazing Connected Car technologies that not only make it a
powerful Wi-Fi hot spot, but give it the ability to park itself and return to pick you up
when summoned on your smartphone.
We also announced in February that
GM’s next generation pure electric vehicle,
based on the Bolt EV Concept, will go into
production and be available across Canada.
New technology is the future of our
industry and it’s what our customers crave.
At our GM Engineering facility in Oshawa,
ON, the only one of its kind in Canada, we
already have an important role in designing
the future of greener and more wirelessly connected vehicles.
We also work closely with universities all
across Canada to help develop breakthrough
technologies we will commercialize. The
automobile industry provides one of the largest and most exciting platforms for the commercialization of R&D, new technologies
and innovative thinking.
I know we can count on our valued suppliers as we continue to move forward together,
drive change, and focus on our customers. ■
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Feature
By Michael Robinet, Managing Director,
IHS Automotive Advisory Services
Industry
Analysis:
Down the Road
T
The
integration
of new
processes
drives
changes in
equipment
and tooling.
There is no doubt that consumers are seeking greater speed and capability from their vehicles.
Since the decline in oil prices that began in the summer of 2014, the tide has turned toward
performance offerings.
One view of consumer priorities during the last few major auto shows drives this
point home. Behind the scenes, the industry is undergoing significant changes, as it
has essentially stepped on the accelerator to integrate new technologies as quickly
as possible.
The new product cadence paradigm is 10–5–2.5–1. This new mantra
resonates with an industry that is being asked to rush innovations into the
fleet faster than ever before. Let’s break this down.
“Ten” represents the number of years between major shifts in
build processes for new architectures. Simply stated, the build
process is the order in which parts and systems are coordinated to build the vehicle. Many call this “shingling.” The
integration of new processes drives changes in equipment and tooling.
Given the cost of a new body shop or paint
shop, OEMs need to carefully ensure these
expensive retooling exercises are justified.
continued on 16
 15
featureIndustry Analysis: Down the Road
With these new architectures come new
materials, assembly processes and joining
techniques. Every 10 years seems to be
the new timeframe for revised processes,
a decline from the 12 to 14 years we have
witnessed from some OEMs over the past
couple of decades.
This leads to the number “five.” Though
for years the Japanese followed this timing
for major/all-new revisions between substantial build process changes (see “10” on
the next page), others are now following
suit to keep pace. Non-Japanese OEMs
have now structured their development
processes to coordinate with this timing,
mainly due to the pace of new innovations
required in the fleet.
Every five years, one should expect
all-new exterior and interior designs, as
well as slight shifts in dimensions and
powertrain packaging. What we affectionately call a structural “all-new.” Innovation
integration at this increased pace is driven by
three major factors:
• Legislation demanding improved fuel
economy and reduced emissions;
• Globalization and economies of scale at
the platform level, which is spurring an
inter-region coordination of platform
revisions to ensure all are in relative lockstep; and
• The consumer is spurring the industry to
innovate more quickly as they experience
the pace of other industries touching their
lives.
Then we have the new “2.5” figure.
Symbolically, this is more than just midway
through a five year major/all-new product
revision. As recently as 15 years ago, many
OEMs treated the 2.5 figure as an opportunity to add a new body style or revise front
and rear fascia/lighting.
Little thought was given to changing sheet
metal in the middle of a cycle. This paradigm
then changed as Ford followed many of the
Japanese mass market offerings with a major
revision of the 2009 Fusion.
Though the 2006 Fusion was an allnew offering, several improvements were
identified early in the program. This major/
moderate, as the industry now dubs these
revisions, impacted the interior, exterior,
powertrain and even suspension/chassis revisions. Changes this soon after a new offering is released were previously unheard of in
Detroit, MI. Now, it is the standard for virtually every OEM. Within the mass market,
one is not likely to see an offering untouched
for five years again.
Lastly is the number “one.” In years past,
OEMs would introduce new colours, seat
trim, and occasionally an option, if it did not
adversely impact hard tooling. In an effort to
integrate innovations more quickly, annual
changes in content and features have become
the new mantra.
Especially in electronics, the pace of
mobile phones, connectivity expectation,
and the drive for 100 per cent uptime performance is spurring the industry to annually
ramp up the level of changes integrated.
This includes the integration of new software and hardware improvements as well as
ensuring all systems work harmoniously. The
industry should expect an increase in new
content integration each year, as OEMs seek
to achieve competitive parity and to not be
left behind.
What is the result of this accelerated pace? The
OEMs and suppliers that can integrate innovation
effectively in an increasingly complex vehicle on a global
scale will attain success, and those who cannot will fall
behind. Strong supplier partnerships, seamless boundaries, and coordination are the key modes of profitably
being achieved from this accelerated pace. One element
is assured—the industry will not slow down.
■
In an effort
to integrate
innovations
more quickly,
annual changes
in content and
features have
become the new
mantra. Especially
in electronics,
the pace of
mobile phones,
connectivity
expectation, and
the drive for 100
per cent uptime
performance
is spurring the
industry to
annuallyramp
up the level
of changes
integrated.
 17
Feature
By Flavio Volpe, President, APMA
APMA’s
Strategic Focus
APMA meets
with Canadian
Prime Minister
Stephen Harper.
W
“What do you do?” This was a pretty straightforward question put to me by a prospective new member I was courting.
“I’m sorry; we’ve never come across the APMA.”
That was a heck of a way to dive right into why I was
there in the first place. We are an industry association—your
industry association—yet a very successful transnational’s
senior management team had not heard of us before I called
them to ask if I could visit with them. It made me think
about answers with clarity and made me think that perhaps
that this reflection was a good subject for an update to all
of you.
Of course, you know we organize commercial networking events like our ever-popular Annual Conference &
Exhibition. This year, we were able to put together a great
lineup of senior OEM, Tier 1, Industry Analysts and government officials to come together and reflect on the key issue
continued on 20
APMA President Flavio Volpe presents APMA’s perspective on the impact of
low oil prices on the Canadian economy in Ottawa.
This year, we were able to
put together a great lineup of
senior OEM, Tier 1, Industry
Analysts and government
officials to come together
and reflect on the key issue.
facing us today.
 19
featureAPMA’s Strategic Focus
Ontario Finance Minister, Charles Sousa, speaks at the APMA Outlook Conference.
facing us today—the Canadian Automotive
industry’s struggle with competitiveness in
an ever-changing global market. The Annual
Conference & Exhibition is an event you are
all familiar with and appears to strike at the
heart of what you would like us to organize
for you and your businesses.
But we do a lot more than that and the
Outlook and regional events we put on in
other parts of the year for issues, debate and
networking. In partnership with the Department of Foreign Affairs and Trade Development (DFATD) and the Province of Ontario,
we organize trade missions and tech days to
countries, like India and Mexico, and to companies, like Bosch, Toyota, Ford and Magna.
We feature emerging technologies
through our Connected Vehicle Program,
showcasing APMA members who invested
in the Lexus RX350 demonstration car that
our partners at Toyota donated to our efforts.
We lead delegations of companies to IZB in
Germany and to the Indian Auto Show, and
we make individual efforts for our members
who ask us to intervene on their behalf with
potential customers.
But you probably know all of that.
What you might not know—and what
was most interesting to my audience in the
pitch meeting I was at—is that we spend a
great deal of time lobbying all levels of government on your behalf. Have you enjoyed
the benefit of the federal government’s Accelerated Capital Cost Allowance for your capital reinvestment needs? Are you concerned
that the Automotive Innovation Fund’s profile may be uncompetitive when contrasted
with programs available to your OEM customers south of the border?
We think so; that’s why we take your
arguments to the Department of Finance in
Ottawa. In fact, we took the discussion to the
Honourable Joe Oliver, Minister of Finance
in person and we brought a selection of you
into a discussion with him and his officials.
Almost to the exclusion of Canada, recent
OEM investments in incremental capacity in
NAFTA have gone to Southeast U.S. destinations and Mexico. There are many reasons
why this is the fact, notwithstanding Canada
and Ontario’s public investment in the automotive industry over the past decade or so.
Some of those are matters of investment
attraction strategy, and we work on a very
regular basis with the Ontario Ministry of
Economic Development, Employment and
Infrastructure (MEDEI). Whether that’s our
daily interaction with the Automotive unit or
our meetings with the Deputy Minister and
Assistant Deputy Minister to work on threats
and opportunities, or whether it’s organizing an industry consultation with the Honourable Brad Duguid, Minister at MEDEI,
APMA is your voice with our most committed government partners.
The Honourable James Moore, Canada’s
Minister of Industry once asked me what was
the most important thing he could do for our
industry from his podium in Ottawa, ON. I
responded that he should make it clear to our
current OEM partners that the government
of Canada is committed to their long-term
investment here.
To his credit, he proactively has done
exactly that in global automotive headquarters. Led by an automotive unit that is an
active participant in the dynamics of the
industry, Industry Canada and APMA work
closely in their role as stewards of the Canadian Automotive Partnership Council and in
their partnership for all of our programming
and market analysis and growth.
Over the past year, Ontario has enacted or introduced
several policy initiatives and proposed new legislation that
will affect you all in varying degrees. Just as important, these
initiatives affect the lens through which your OEM customers evaluate the province for new and renewed investment.
As you calculate the cost and benefit of the Ontario
Retirement Pension Plan (ORPP), know that the APMA
has held meetings with the Ministry of Finance with specific
regard to the treatment of equivalent plans currently in place
by our members.
We led a selection of APMA members in a meeting with
the Honourable Charles Sousa, Ontario Minister of Finance,
What you might not
know—and what
was most interesting
to my audience in
the pitch meeting I
was at—is that we
spend a great deal
of time lobbying all
levels of government
on your behalf.
continued on 23
 21
featureAPMA’s Strategic Focus
APMA takes part in Federal Government CCA extension announcement in Windsor.
expect us to make sure your interests are being addressed with your
federal and provincial regulators. We believe consistent and competitive emergency leave provisions for employees could have just as much
impact as your dedication to continuous process efficiency in your
quest for competitiveness, and we fight for it every day.
Your APMA—the one that aspires to serve you and learn from
you—is your partner in telling and selling the story of a competitive
Canadian automotive sector. We want you be a part of it, to help educate us on your most urgent needs and opportunities and to join us in
the effort to keep our interests and the interests of the 80,000 people
we employ at the top of everyone’s mind, while we fight to keep the
country in the mix in the fast-growing global automotive market. ■
APMA/CAMM booth at CIIAM in Mexico City.
and we had a subsequent meeting with the office of the Associate Minister of Finance responsible for ORPP and the senior officials responsible for its implementation, including the Assistant Deputy Minister.
The Ministry of Environment and Climate Change (MOECC)
and the Premier of Ontario announced that the province will implement this year its 2008 commitment to join the Western Climate
Initiative by way of launching a Cap and Trade System. The APMA
has had consultation with the MOECC in partnership with MEDEI
and has committed its participation and support to constructive policy
development so that our members’ contributions and needs are properly recognized.
Those are the big things that illustrate where we spend our time
and your resources helping to inform lawmakers about the contributions and investments automotive parts manufacturers make every day.
Little things? We spend time with the Ministry of Labour on Workplace Safety and Insurance Board initiatives and the Stronger Workplaces for a Stronger Economy Act that deals with how responsible you
might be for the mistreatment of temporary employees by the agencies
you hire.
Are you worried about your energy costs? We have offered to work
with the Ministry of Energy on future adjustments to the Global
Adjustment Program for usage planning and costs savings. Worried
about your U.S. Currency input costs and the price of oil? We have
appeared before the House of Commons Standing Committee on
Finance and pleaded your case.
The list of advocacy work on your behalf is exhaustive because we
believe while you are hard at work pitching and serving customers, you
 23
BACKGROUNDER
Understanding
Your Public Sector Partner
T
The concept of government represents a dichotomy in
that it is both simple and complex. The word “government” is simply defined as “the group of people who
control and make decisions for a country or state.” Following from that simple definition, it is not surprising
that most companies have two basic views of government: one as a rule maker; the other as a tax collector. Yet, for all that simplicity, the way that government
operates is somewhat complex.
With the various levels of government, further comprised of numerous departments, ministries, bureaucrats and politicians, understanding the government
machine can be a difficult task.
This article will present a clearer picture of how government operates and is structured. More importantly,
it will also present government in a whole new, positive
light.
Government structure: Political versus
bureaucratic
Let’s start by identifying the three levels of government: Municipal, Provincial and National (i.e. Federal).
For the purposes of our industry, we will focus on the
Provincial and Federal levels.
The first important thing to know is the difference between politicians and bureaucrats. Politicians
are elected officials who we elect into office by casting
ballots on Election Day. The Prime Minister and the
Premier are the respective leaders of the Federal and
Provincial governments.
continued on 26
Ontario Economic Development Minister Brad Duguid and Ontario Finance Minister Charles Sousa talk automotive with APMA members.
 25
featureGovernment 101 in Canada
Both a Prime Minister and a Premier are
supported by an inner circle of fellow politicians known as a Cabinet. Cabinet members
are Ministers, and each Minister is the respective head of a main government department
(Federal) or ministry (Provincial).
The Prime Minister, Premiers, and Ministers each have a Political Office that is run
by key appointed staff members, including a
Chief of Staff, Directors, and Policy Advisors.
The responsibilities of a Political Office are
to:
• Advise and support Ministers on stakeholder issues, key events, media and political dynamics.
• Develop policies and enact legislation
into law.
• Advise bureaucracies on the government’s
political priorities to keep them informed
while they develop policy.
• Liaise with stakeholders, build relationships, and build databases of information
that help guide the decision/policy making process from a top-down approach.
• Work on inter-ministerial/departmental
political teams that, in turn, work on
government priorities.
Political staffers are partisan members of
the political party (e.g. Liberal, Conservative
or New Democrat) that we elect to run the
government. They “staff ” Ministers when
they are attending events and meeting with
stakeholders.
Bureaucrats, or civil servants, are nonelected officials who have been hired to deliver the programs and services that flow from
policies and legislation. The head Bureaucrat
is known as the Secretary of Cabinet and is
the civil servant equivalent to a Prime Minister or Premier. The Secretary of Cabinet is,
in turn, supported by a core group of civil
servants called Deputy Ministers.
A Deputy Minister is the head of a
Department or Ministry and essentially mirrors that of a Political Minister. A Deputy
Minister has an office that is run by a large
group of civil servants that includes Assistant Deputy Ministers, Director Generals,
Directors and Managers with an even larger
group of support staff below them. The main
bureaucratic responsibilities include:
• To support and advise Ministers and
Political Staff as to the rules that govern
how policies are developed.
• Develop policy, liaise with stakeholders, build relationships, and build databases of information that guide the decision making process from a bottom-up
approach.
• Disburse funds, review proposals, and
work on inter-Ministerial/Departmental
teams that work on complex government
responsibilities.
Bureaucrats are Non-Partisan and remain
in their positions regardless of which Political Party is elected to run the government.
And while Bureaucrats may attend events
and meetings with stakeholders alongside
Ministers and Political Staff, they are not
there to offer support in a “staffing” capacity.
Key departments and ministries
of interest to APMA
In terms of the taxes, rules and regulations side of government, the main Ministries and Departments of interest to the
APMA include:
• Taxes: Canada Revenue Agency (Federal), Ministry of Finance (Provincial).
• Environment: Rules and Regulations.
Ministry of Environment and Climate Change officials discuss Cap and Trade program design with APMA members.
• Labour and Human Resources: Practices and
Standards.
• Transportation: Regulations.
• Trade: Tariffs and Regulations.
These are all generally viewed as being prohibitive and negative. But government is much more
than just taxes and rules. Based on the current economic environment and priorities, government also
has the potential to also be an investor, funder, and
financer through multiple processes:
• Tax credits for research (SR&ED).
• Tax writes-offs.
• Grants.
• Loans.
• Trade show funding.
• HR funding.
• Research funding.
Just like the economic environment, however,
these priorities are frequently being changed and
modified. That’s one reason why incorporating a
sound Government Relations strategy into your
growth plan can transform government into an
engine for your company’s growth. The following
points represent a high-level overview of how Government Relations works:
• Know and understand the issue, from both yours
and the government’s perspectives.
• Know what agency/department/ministry is
responsible for it.
• Know the process involved to engage government.
• Know the key contacts.
• Know when and how to approach key contacts.
With the
various levels
of government,
further comprised
of numerous
departments,
ministries,
bureaucrats
and politicians,
understanding the
government
machine can be a
difficult task.
continued on 28
 27
featureGovernment 101 in Canada
Budget consultations with Federal
Finance Minister Joe Oliver.
Your Resource
There are many government resources available to APMA members, including
Industry Canada; Foreign Affairs & International Trade Canada; Export Development
Canada; Business Development Bank of Canada; Natural Resources Canada;
National Research Council of Canada; the Ministry of Development of Trade
(MEDIT); the Ministry of Training, Colleges, and Universities; and the Ministry of
Environment.
For more information, go to www.apma.ca/industry/government.
• Know how to move forward in process to
reach favourable decisions.
APMA is working diligently to educate
its members as to the most effective ways to
work with government. I, along with support from my APMA team, am responsible
for representing all of our members and surrounding industry companies to all levels of
government.
We speak from a pan-industry perspective. And while APMA endeavours to assist
its members on company-specific issues, we
also have associate member companies such
as AVM Equity and Mentor Works, who are
better able to serve you with their specialized
expertise and direct relationships with government that have been built over many years
of working together.
APMA will continue to educate its members by running webinars, hosting speaker
panels at events, providing relevant literature
and reports, and more. Please visit www.
apma.ca or contact APMA for more information on how to further educate yourself on
working with government for the growth and
success of your business.
■
Feature
By Craig Ceppetelli, Portfolio Business Advisor,
National Research Council of Canada
Canada’s National
Research Infrastructure:
A Strategic Asset for Canadian
Automotive Parts Manufacturers
S
Strategic assets include vital capabilities and resources
that an organization can leverage in order to create value
for its customers, to create competitive advantages, and
to ultimately succeed in the marketplace.
But do strategic assets necessarily need to be owned
by an organization, and could a company access assets
and acquire capabilities from outside partners to gain
that competitive edge? This is exactly what Magna International Inc. did by leveraging the National Research
Council of Canada’s (NRC) expertise and infrastructure
to validate the performance of their design.
Magna’s goal
In 2014, Magna was entrusted by one of its customers to design, engineer and build prototype parts using a
current model medium-sized sport utility vehicle, with
the goal of improving the aerodynamic performance of
these parts to meet a target drag coefficient.
Magna’s initial challenge was to select a partner that
could offer support through this multi-stage project.
ABOVE: As part of NRC’s vehicle lightweight efforts, two aluminum plates are
being joined using friction-stir welding technology.
TOP LEFT: Wheel rollers, just visible below this front wheel, improve simulation of
the flow around the wheel wells and underbody.
continued on 30
 29
featureCanada’s National Research Infrastructure:
After reviewing several potential candidates,
Magna chose to work with NRC, a partner
with a proven track record and world-class
aerodynamics expertise and facilities.
NRC’s strategic assets
As Canada’s research and technology
organization, NRC has been offering innovative support, strategic research, and scientific
and technical services to Canadian industry
for nearly a century. Adapting to changing
times, NRC has aligned its priorities with
the areas of strategic importance to Canada’s
economy, helping organizations convert their
cutting-edge research and technology into
market-ready solutions.
NRC’s strategic assets include experienced
researchers and first-class R&D facilities that
cater to the automotive and surface transportation sector, including six wind tunnels for
aerodynamic testing.
R&D & Product Development
The National Research Council of
Canada (NRC) is the Government of
Canada’s premier research and technology organization (RTO).
Working with clients and partners,
the NRC provides innovation support, strategic research, scientific
and technical services.
NRC offers Canadian businesses
access to unique research infrastructure as well as the experts to optimize its use. This includes aerospace
engineering and manufacturing,
astronomy, high-throughput DNA
sequencing, neutron beam facilities,
photonics, biotechnology and nanotechnology, to name a few. Access
to these facilities allows innovative
businesses to pursue blue sky R&D
opportunities in Canada, while lowering the risks associated with R&D
and accelerating product development.
For more information on the complete range of services and facilities available at NRC, please visit
www.nrc-cnrc.gc.ca or contact Craig
Ceppetelli, portfolio business advisor
of automotive and surface transportation, at craig.ceppetelli@nrc-cnrc.
gc.ca or at (613) 998-9388.
A Strategic Asset for Canadian Automotive Parts Manufacturers
NRC’s nine-metre wind tunnel
NRC’s nine-metre wind tunnel is a secure facility
capable of accommodating a variety of ground vehicle
models. Operated by experienced engineers and technicians, it is regularly used by international original
equipment manufacturers (OEM) from the aerospace
and ground transportation industries.
Measuring 9.1 metres high, 9.1 metres wide, and
22.9 metres long, this wind tunnel allows for the testing
of full-scale vehicles. The facility has a proven record of
adapting to a variety of unique test requirements and
offers a large-scale testing arena. The ability to directly
measure drag in a repeatable environment enables significant performance gains through the summation of
several small improvements.
Minimizing drag
The aerodynamic package Magna wanted to test
consisted of four components:
1. A grille shutter system;
2. Front air dam;
3. Rear diffuser; and
4. Rear spoiler.
During Phase 1, the effect of each component on
aerodynamic forces was evaluated separately while optimizing the geometry for minimum total vehicle drag.
The combined effect of the optimized components was
evaluated to measure how the components interacted.
Phase 2 consisted of several incremental changes
to the prototype components in order to ensure an
optimized system. NRC provided two technical specialists and a test engineer to aid in the conception and
execution of these tests.
Data collected using a current model sport utility
vehicle was accumulated in the OEM’s database and
was used to estimate the impact on all vehicles incorporating active aerodynamics in the fleet.
Magna leverages Canada’s national
research infrastructure
One of Magna’s strategic assets is its long-standing
and successful relationship with NRC. Over the years,
Magna has often been able to leverage this relationship
to gain access to expertise and equipment that Canada’s
national research infrastructure provides.
In this case, the results of the wind tunnel tests conducted at NRC enabled Magna to show its customer
that the prototype designs for the aerodynamic package
met or exceeded targets for drag reduction in real-world,
on-vehicle tests.
Pleased with the results, the customer commended
Magna for producing an excellent demonstrator and
NRC for producing reliable and trustworthy data. The
result of this work with NRC has given Magna the ability to partner with its customer for future aerodynamic
development work. In the end, it was a win-win situation for everybody involved.
This example demonstrates the opportunity for
APMA members to leverage shared technology assets
like NRC to their benefit.
■
...the results of
the wind tunnel
tests conducted
at NRC enabled
Magna to show
its customer that
the prototype
designs for the
aerodynamic
package met
or exceeded
targets for
drag reduction
in real-world,
on-vehicle
tests... The
result of this
work with NRC
has given Magna
the ability to
partner with
its customer
for future
aerodynamic
development
work.
Canada’s Strategic Assets at the Automotive
Industry’s Disposal
A vehicle model is craned into the NRC nine-metre wind
tunnel test section through the open roof. The turntable,
which enables testing of the vehicle in yawed wind
conditions, and the Ground Effect Simulation System
(GESS) belt, are visible below the car.
A nine-metre wind tunnel and experienced engineers and technicians represent an example of numerous strategic assets that NRC offers Canadian industry.
To gain a competitive advantage, automotive parts manufacturers and suppliers
can access Canada’s national research infrastructure in these and other areas:
• Lightweighting vehicles using aluminum and multi-materials: NRC’s experts
and its Aluminum Technology Centre can help automotive parts manufacturers
make lighter, more cost-effective and more environmentally-friendly products.
• Vehicle propulsion technologies to improve fuel efficiency: NRC’s experienced
researches and first-class facilities can help parts suppliers develop technologies for downsized internal combustion engines, advanced transmissions, lowcost electric motors and batteries, as well as fuel cell vehicles.
• Advanced design and manufacturing: NRC’s specialists in computer simulation
and additive manufacturing, working in state-of-the-art labs, can help parts
suppliers improve product design and reduce both cost and time required for
design and manufacture.
• Introducing biomaterials into automotive parts: NRC’s experts, using specialized facilities, work with parts suppliers to develop flexible and cost-effective
manufacturing processes that allow incorporating non-food biomass-based
materials into vehicle parts.
 31
Feature
By Pete Mateja and Tony Faria, Co-Directors, Office of Automotive
Research, Odette School of Business, University of Windsor
Canada
Shut Out
on New Capacity
Again
T
Global automotive assembly investment rises 36.9 per cent
The Annual Major Automotive Assembler Investment
Announcements Report, prepared by the Office of Automotive
& Vehicle Research (OAVR) at the Odette School of Business,
University of Windsor, and Automotive Parts Manufacturers’
Association (APMA), reports that $24.1 billion in automotiveassembler new capacity investments were announced globally
in 2014. This is a 36.9 per cent increase from the $17.6 billion
reported in 2013.
China, the world’s largest automotive market, led the way
again with 52.7 per cent ($12.7 billion) of all assembler new
capacity investments announced in 2014. The U.S. was a distant second last year, with new capacity investment announcements of $4.2 billion, up substantially from 2013.
An amazing 59.5 per cent of all new capacity investment
announcements made over the past four years (a total of $48.7
billion) have been in China. The next three leading countries in
new capacity investments over the past four years were Mexico
($9.3 billion), the U.S. ($7.7 billion) and Brazil ($7.6 billion).
Canada once again received no new assembler capacity
growing investment announcements during 2014. Our nation
has had no new capacity investments in four of the last five
years and, over a four year period from 2011 to 2014, has
received only $180 million or 0.2 per cent of all global new
capacity investment announcements.
As with past reports in this series, only investments in new
assembly plants or to increase capacity at existing plants are
included. Investments to upgrade plants that have no effect on
capacity are not included. As well, investments by assemblers
in OEM owned parts plants are excluded.
New capacity growing announcements from the Detroit 3
in 2014 were made for China, Brazil, Russia and the U.S.
Total global vehicle production was 85.6 million units
in 2014, up 4.5 per cent from 2013. North American light
vehicle assembly will likely establish an all-time high by 2016.
The majority of new vehicle assembly capacity in North
America will be going to the southern U.S. and Mexico and
continued on 34
 33
featureFaria and Mateja Report Canada Shut Out Again on New Capacity
will be added by the Japanese, South Korean
and European assemblers. Future assembly
growth from the Detroit 3 will be coming
outside of North America.
After a down assembly year in 2013, vehicle assembly in Canada was up 4.8 per cent
to nearly 2.5 million units in 2014 in a North
American market that grew by 5.9 per cent.
Canada has declined from a high of 17.6 per
cent of North American assembly to 14.2 per
cent in 2014. Automotive jobs in Canada
remain below the levels reached before the
downturn of 2009.
The OAVR operates within the Odette
School of Business at the University of Windsor. It has been serving the Canadian automotive and automotive components markets
since 1995.
■
in every issue
Leading, Reaching &
2015 APMA & Industry Events
February 3 & March 4, 2015
Mexico-Focused Webinars
Mexico’s role as an emerging export hub for
automobiles continues to grow as the world’s
largest vehicle manufacturers announce new
assembly investments in the country. As global OEMs place more emphasis on increasing
their local supply base and in driving down
logistics costs, there are great opportunities
for companies willing to follow their clients
by investing in Mexico.
On February 3, in collaboration with EDC
& DFATD, APMA hosted the webinar Mexico’s Automotive Market – Factors to Consider
for Success to equip attendees with the information they needed to know before investing
in the Mexican market. Participants learned
about the keys to success and critical factors to
consider before making an investment.
On March 4, in collaboration with Entrada Group, APMA hosted an educational
webinar for companies who have expansion to
a Mexican production facility on their roadmap. Entrada Group has more than one dozen
years of expertise in helping manufacturers
transition to Mexico. This webinar focused
on the opportunities suppliers can realize in
Mexico without having to assume unsustainable risks and costs.
April 15 & May 6, 2015
APMA Human Resources Council
Webinars
In early 2015, APMA announced its new
Human Resources Council, which will focus
on discussing issues relevant to Canadian
automotive suppliers and identifying strategic initiatives to pursue. An outcome of the
Council was to share outcomes and recommendations with members.
APMA’s strategic partner, Prevue HR, is a
supporting member of this Council and provided educational webinars on key human
resource-related issues and hiring support services such as APMA’s Auto HR Job Board.
APMA and Prevue hosted the HR Branding & Social Media for Small to Mid-Sized
Businesses on April 15 and How to Know
Which Candidates Fit Your Needs on May 6.
April 16, 2015
Canadian Innovation Day at
Robert Bosch North America
The Canadian Consulate General in
Detroit, in partnership with APMA, invited
Canadian automotive industry stakeholders
to participate in the Robert Bosch Innovation Day at the company’s Farmington Hills
facility.
This opportunity was offered to Canadian suppliers and research institutions who
were seeking to gain exposure and access to
Robert Bosch. Consideration was given especially to those who could offer a new product,
process, material or other innovation. A team
from Bosch was present to review applications and select companies/organizations of
interest.
April 21-24, 2015
Automotive Manufacturing
Mission to Mexico
The Offshore Group invited key decision makers from automotive manufacturing companies throughout North America to
explore the latest trends, ideas and best practices for expanding into Mexico.
This was an opportunity for decision
makers who were considering expanding into
Mexico to tour OEM, Tier One and Tier Two
facilities, meet with manufacturing managers
currently operating in Mexico, experience
local lifestyle and culture, and receive a customized cost analysis.
This event started in Monterrey, Nuevo
Leon, and ended in Saltillo, Coahuila, the
largest automotive manufacturing region in
Mexico. Participants learned how to structure operations in Mexico, how to obtain
financing, how to minimize risk factors, and
more.
May 20-22, 2015
2015 JSAE Annual Congress
An exposition featuring automotive technology for engineers and researchers that
began in 1992, JSAE has expanded to attract
450 companies and over 80,000 visitors
annually. This is Japan’s only comprehensive
exposition of automotive technology.
Manufacturers of automobiles, trucks,
heavy machinery parts and materials, testing and measurement equipment, software,
car electronics, and related companies worldwide converge to share and exchange information on their latest technologies and innovations. The Canada Pavilion was among the
most popular pavilions in 2013 and 2014.
June 15-19, 2015
Silicon Valley APMA Lexus
Connected Vehicle Tour
APMA’s Lexus Connected Vehicle will be
heading to California for a series of supplier
days promoting Canadian companies and
technologies in the Connected Vehicle space
June 15-19, 2015.
The mission will include visits with
Delphi, Honda, FIAT/Chrysler, Tesla and
Robert Bosch, to name a few, and will also
include a reception event in cooperation with
Connecting:
the Autotech Council to attract other key
industry executives.
In consultation with its Regional Network and EDC, the Consulate General of
Canada is working to identify Canadian
companies who meet the technology interests of the companies being visited on the
tour.
August 3-6, 2015
CAR Management Briefing
Seminars
For nearly 50 years, the CAR Management Briefing Seminars have delivered
thought leadership on the most important
issues facing the automotive industry—and
the strategies to succeed. This year marks the
50th CAR MBS.
With plenty of networking and exhibiting opportunities, this event is a great way
to connect and interact with leaders in the
automotive industry. The 2015 event will be
held at the Grand Traverse Resort and Spa in
Traverse City, MI.
September 2015
APMA Annual Golf Tournament
The 2015 tournament will return to
Granite Ridge Golf Club in Milton, ON—a
6,500 yard 36-hole golf facility located at the
foot of the Niagara Escarpment. A “Scramble” play format will be used with a shotgun
tee-off, making this event suitable for golfers
of all skill levels.
Following the round of golf, dinner will
be held in the club house, prizes will be distributed, and guests will enjoy a relaxed environment for networking. Further details will
be announced as the event approaches.
September 28-October 1, 2015
Canadian Manufacturing
Technology Show (CMTS)
Held at the International Centre in Mississauga, ON, CMTS is one of Canada’s
largest manufacturing events. More than
8,000 manufacturing professionals attend
CMTS to discover the latest advancements
in machine tool, tooling, metal forming and
fabricating, advanced manufacturing including 3-D printing/additive manufacturing,
automation, design engineering and plant
management segments from over 700 potential suppliers.
CMTS provides attendees from all areas
of manufacturing with a hands-on, flexible,
learning environment of revolutionary technologies. Attendees will experience more
than 3,000,000 lbs of manufacturing equipment in action.
Fall 2015
APMA Annual Outlook Conference
Produced annually in partnership with
Export Development Canada, APMA’s
Outlook Conference is intended to provide
a macro review of economic conditions
and focus more specifically on automotive
conditions, examining key competitiveness
issues being encountered by Canadian manufacturers in the current global economic landscape and what to expect in the near future.
This is an opportunity for those who are
concerned about automotive manufacturing competitiveness in Canada to meet and
network with industry colleagues and hear
insights from key industry and government
officials. Further details will be announced as
the event approaches.
■
Visit www.apma.ca/calendar for more details
on these past and other upcoming events.
 37
in every issue
Meet APMA’s Newest Members
Please join us in welcoming the following companies as new members of APMA. There is so much for APMA to do, from trade
agreements, to leveraging new technologies, to pursuing government support programs for our industry. The only way we can have the
resources to get it all done is through memberships. We salute these new members, along with all of our faithful existing members, who
continue to provide us with their support.
ASSOCIATE MEMBERS
Brave Control Solutions Inc.
4520 Rhodes Drive, Suite 500
Windsor, ON N8W 5C2
Representative: Jamie Fryer,
Sales
Alternate: Brent McPhail,
President
Tel: (519) 974-9955
Fax: (519) 974-9954
E-mail: jfryer@bravecs.com
www.bravecs.com
Products: Systems integrator,
controls engineering, automation
services, motion controls, PLC
programming and robotics.
Buckland Customs Brokers Ltd.
1645 Bonhill Road, Unit 3
Mississauga, ON L5T 1R3
Representative: Karin Muller,
Vice President
Alternate: John Merrylees, COO
Tel: (905) 565-9363, ext. 4608
Fax: (905) 853-7564
E-mail: karinmuller@
bucklandcustoms.com
www.bucklandcustoms.com
Products: Provider of customs
brokerage services, freight
forwarding warehousing, customs
consulting and trade managed
services.
G4 Apps Inc.
378 Lakeshore Road West
Oakville, ON L6K 1G1
Representative: Bob Burrows,
CEO
Alternate: Sylvain Louchez, VP
Engineering
Tel: (416) 807-7129
E-mail: bob.burrows@g4apps.
com
www.g4apps.com
Products: Connected vehicle
technologies and services.
German Automotive Business
Corporation
80 South West 8th Street, Suite
2000
Brickell Bayview
Miami, FL, USA 33130
Representative: Markus Doenni,
President
Alternate: Hubertus von Laer,
Vice President
Tel: (305) 423-7012
E-mail: markus.doenni@gabcorporation.com
www.gab-cororation.com
Products: Training, audit
and consultancy services for
automotive industry standards.
Niagara Region - Economic
Development
2201 St. David’s Road West
3rd Floor, Campbell East
Thorold, ON L2V 4T7
Representative: Bob Seguin,
Director, Economic Development
Alternate: Tim Reynolds,
Manager, Business Attraction
Tel: (905) 685-4225, ext. 3673
Fax: (905) 688-5907
E-mail: bob.seguin@
niagararegion.ca
www.niagaracanada.com
Products: Business development
office focused on the development
and growth of Niagara’s
automotive and transportation
equipment sector.
Studio 63 Inc.
2235 Robertson Road
Ottawa, ON K2H 5Z2
Representative: Miles
Hammond, President
Tel: (613) 868-4484
E-mail: miles@studio63.ca
www.studio63.ca
Products: Development of
future tech concept vehicles and
automotive bucks. Putting new
and upcoming technologies into
vehicles.
Tianhe Mechanical
Manufacturing Co. Ltd.
Tieling City High-Tech
Development Zone
Liaoning, China
Representative: Juner Lu
Alternate: Sirui Song
Tel: 00 86 24 78861319
Fax: 00 86 24 78861814
E-mail: thjx@tlth.com.cn
www.tlth.com.cn
Products: Automotive engines,
transmissions’ parts and
components, and aluminum alloy
castings.
Walter Surface Technologies
5977 Trans Canada Highway
Pointe-Claire, QC H9R 1C1
Representative: Ryan Boyd,
Market Specialist
Alternate: Danny Tardif,
Automotive Sales Specialist
Tel: (800) 363-7368
Fax: (514) 630-2828
E-mail: rboyd@walter.com
www.walter.com
Products: Two main product
lines: 1) A complete line of
metalworking tools and systems,
including abrasives, weld prep
and power tools; and 2) our
BIO-CIRCLE division produces
industrial chemical cleaning and
surface treatment solutions that
are environmentally-friendly
alternatives to traditional solvents.
Perfect for the manufacturing
process and industrial parts
washing systems.
REGULAR MEMBERS
Dovercourt Management
Corporation
354 Humberline Drive
Etobicoke, ON M9W 5S3
Representative: Jeff Battiston,
Technical Sales Rep
Alternate: Ed Astrauskas, COO
Tel: (416) 213-1706
Fax: (416) 213-1685
E-mail: jbattiston@dovercourt.
biz
www.dovercourt.biz
Products: Two plating companies:
Olympic (nickel and chrome for
decorative, automotive interior and
other bright work); and Autotek
(zinc/alloy zinc coating). Fully
automated finishing systems.
Racer Machinery International
Inc.
1030 Fountain Street North
Cambridge, ON N3H 4R7
Representative: Alex Vojinovich,
COO
Alternate: Igor Vojinovich, CBO
Tel: (519) 623-6223
Fax: (519) 623-1122
E-mail: alex@racerinternational.
com
www.racerinternational.com
Products: Custom CNC machines,
multi-spindle CNC machines, Work
holding fixture design, lathes, and
saws.
Sle-Co Plastics Inc.
1425 Creamery Road
London, ON N5V 5B3
Representative: Jeff Sleegers,
President
Tel: (519) 451-3748
Fax: (519) 451-5126
E-mail: jjsleegers@sleco.com
www.sleco.com
Products: Interior and exterior
injection molding, assembly, and
contract manufacturing.
 39
in every issueIntroducing CAMM Members
Introducing CAMM Members
The Automotive Parts Manufacturers’ Association (APMA) and the Canadian Association of Mold
Makers (CAMM) have teamed up to offer members an even better member experience!
Please join us in welcoming the following CAMM members. We salute them for their support.
A. Finkl and Sons Co.
Aalbers Tool & Mold Inc.
Aarkel Tool & Die Inc.
Absolute Tool Technologies
Acetronic Industrial Controls Inc.
Acrolab Ltd.
Active Burgess Mould and Design
Advantage Engineering
AlphaKOR Group
Amerjy Tool and Mould
Arlen Tool Company Ltd.
Basic Tool Inc.
BDO Canada LLP
Blow Mold Tooling Inc.
BORIDE Engineered Abrasives
Briadco Tool & Mould Inc.
Build A Mold Ltd.
Calframax Technologies
Cana-Datum Moulds Ltd.
Canada Mold Technology Inc.
Canadian Metalworking
Cap Thin Molds
Cavalier Tool & Manufacturing Ltd.
CB Mould Services
Cimatron Technologies Inc.
Clinton Aluminum Canada ULC
Collins Barrow Windsor LLP
Compound Metal Coatings Inc.
Concours Mold Inc.
Cornerstone Mold Technologies
Cottam Diecasting Ltd.
Craft Originators Inc.
Creaform Inc.
Crest Mold Technology Inc.
Crystallume
CS Logistics
DDS Software Solutions
Delcam International Inc.
Delmo Molds Inc.
DME of Canada Ltd.
DMS (Canada) Ltd.
Dynamic Metal Treating, Inc.
Ellwood Specialty Metals
Enterprise Mold Ltd.
Farrow Group
FGL Precision Works Inc.
Howie & Partners
INCOE Corporation
Injection Technologies Inc.
Integrity Tool and Mold Inc.
Ives Insurance Brokers Ltd.
JDL Technical Services
Jesse Garant & Associates
Metrology Center
K&K Tools Ltd.
Laval International
Leemark Enterprises
Machine Tool Solutions Ltd.
Mega Mold International Inc.
Metric Mold (1983) Inc.
Mold Hotrunner Solutions Inc.
Mold-Spec Inc.
Mold-Tech Canada
MP Tool & Mold Ltd.
National Tool & Manufacturing Co.
Nova Tool & Mold Inc.
Paroian Skipper Hewitt
PBL Insurance Ltd.
PCS Company
Platinum Tool Technologies Inc.
Priority Tooling Solutions
Progressive Components
Redoe Mold Company Ltd.
Reko International Group Inc.
Rocand Inc.
Rockway Precision Machine Ltd.
Rosati Group
Sandvik Canada Inc.
Schmolz+Bickenbach Canada Inc.
Sorel Forge Inc.
Spartan Sling Manufacturing
SPM Automation (Canada) Inc.
SST Canada
St. Clair College of Applied Arts &
Technology
StackTeck Systems
Stamco Specialty Tool &
Manufacturing Company
Sturdell Industries Inc.
Superior Tool & Mold Inc.
Technical Management
Consultants Inc.
Tool-Plas Systems Inc.
Top Grade Molds Ltd.
Toshiba Machine Company
Canada Ltd.
TST Tooling Software Technology
Unique Tool & Gauge Inc.
Wentworth Technologies Co. Ltd.
Zip Mold Inc.
in every issue
APMA Membership Just Got Even Better!
The Automotive Parts Manufacturers’ Association (APMA) and the
Canadian Association of Mold Makers (CAMM) are teaming up to
offer members an even better membership experience!
As Canada’s national association representing OEM producers of
parts, equipment, tools, supplies and services for the worldwide automotive industry, APMA is delighted to announce its collaboration
with CAMM, an industrial organization representing the interests
and serving the needs of Canadian mold makers.
Through our collaboration, our associations will serve a wider
range of companies in the Canadian automotive supply chain and
offer further value to members of each association and to the industry
as a whole.
As of January 1, 2015, member companies now receive the membership benefits of both organizations! APMA and CAMM will retain
their own identities including websites, events, and publications.
However, both associations will collaborate on many initiatives
throughout the year and members will enjoy membership benefits of
both associations for one annual fee!
Visit www.apma.ca/overview/membership for more information
on how you can get involved.
 41
in every issueIntroducing the APMA/CAMM Membership Referral Program
Introducing the APMA/CAMM
Membership Referral Program!
In an effort to serve our industry better, APMA and CAMM are
seeking (and rewarding) your assistance in obtaining new members! If your company is a current member of APMA/CAMM
and you refer a new manufacturing member who joins the
association(s), you and the new member will both receive a discount on your membership!
The newly referred member will receive a 10 per cent discount
on their first year’s membership fee, while the referring company
will receive a discount based on their membership status.
The details:
• The new member company must be a manufacturing (regular) member. The recruiting of associate members does not
qualify.
• Referrals must be confirmed in writing by the new member or
noted on their membership application form.
• If the recruiting company’s membership has already been paid
for the current year, the discount will apply to the next calendar year’s membership.
• The referring member’s discount cannot exceed 50 per cent of
the new member’s fee.
• Referrals are tallied on a calendar year basis and will reset on
January 1 each year.
As of January 1, 2015, the Automotive Parts Manufacturers’ Association (APMA) and the Canadian Association of Mold
Makers (CAMM) have entered into a collaborative working relationship whereby they will share in common industry initiatives
such as advocacy, events and trade missions.
This collaboration will strengthen representation to customers and government in the Canadian automotive sector and
provide more effective support for member companies of each
organization.
■
Referral Discount Matrix
If you are a…
1st referral
2nd referral
3rd referral
Regular Member
10 per cent off
next year’s fee
25 per cent off
next year’s fee
50 per cent off
next year’s fee
Associate Member
25 per cent off
next year’s fee
50 per cent off
next year’s fee
Next year is
FREE
APMA’s membership categories include:
1. Regular Member;
For further questions or to request more information
on membership, please contact APMA’s Manager of
Marketing and Membership, Shaun Cott, at
scott@apma.ca or (416) 620-4220, ext. 224.
2. Associate Member;
3. Non-Profit Associate Member;
4. Technical (Connected Vehicle) Associate
Member; and
5. Educational Institution Associate Member.
 43
in every issue
BEHIND
THE WHEEL
Behind the Wheel of the
2015 Ford Edge
Technology
features
offered for
the first
time include
enhanced
active park
assist, side
parking
sensors
and a front
camera with
washer.
The Canadian-built all-new 2015 Ford Edge builds on
a formula that has made the vehicle a hot seller in the
medium crossover utility market in Canada.
When launched in late 2006, the Edge helped to
define the crossover utility vehicle segment in North
America. With a car-based design rather than traditional
truck-based SUV underpinnings, the Edge delivered better on-road comfort, fuel efficiency and overall driving
dynamics. It was proof a utility vehicle could meet the
demanding needs of everyday commuters.
The all-new 2015 Ford Edge demonstrates what happens when a proven leader gets even better. The vehicle
is all-new from the wheels to roof, delivering a stronger,
more athletic shape, two new engines and showcases
Ford’s best technology, more driver-assist features and
improved performance and craftsmanship.
The 2015 Ford Edge is arriving in showrooms now
across Canada and will be shipped to more than 100
countries around the world later this year, including for the
first time Western Europe. Ford is building on its utility
vehicle leadership around the world.
Global demand for utility vehicles is up 88 per cent
since 2008 and utilities now account for 19 per cent of
the global automotive market, with the segment expanding
more than three times the rate of the vehicle industry
overall.
Dynamic all-new body and suspension
The 2015 Edge will deliver the confident, smooth driving experience customers expect from Ford. Key to the
improved driving dynamics is an entirely new body structure and redesigned front and rear suspension, developed
to better isolate road imperfections and absorb noise without compromising handling.
continued on 47
 45
in every issueBehind the Wheel of the 2015 Ford Edge
The use of more high-strength steel, including boron steel in the
B-pillars, results in a solid body structure that provides a far better
platform for the new suspension to work. The all-new Edge is 26 per
cent stiffer in reacting to bending forces and 14 per cent stiffer reacting to twisting forces over the 2014 model. This means less noise,
vibration and harshness characteristics, giving the Edge customers a
quieter, more substantial ride in a vehicle nicely suited for the everyday commute but ready to have fun when the road opens up.
Two new engines, three to choose from
The all-new Edge features three engine options, two of which are
new—a standard twin-scroll 2.0-litre EcoBoost® four-cylinder and a
2.7-litre EcoBoost V6. A naturally aspirated 3.5-litre V6 engine is also
available. All models are equipped with dual output exhaust and a sixspeed automatic transmission.
The twin-scroll 2.0-litre EcoBoost, producing 245 horsepower
and 275 lb/ft of torque, is significantly improved over the previous
2.0-litre EcoBoost. And newly available for the Edge 2.0-litre EcoBoost is all-wheel drive and a towing package capable of hauling a
1,588 kg (3,500 lb) trailer.
On the other side of the engine spectrum is the Edge Sport and its
exclusive, all-new 2.7-litre EcoBoost engine that provides an exceptional combination of power and efficiency. This new V6 delivers a
small increase in horsepower over the previous 3.7-litre V6 engine and
a 25 per cent increase in torque—for a total of 315 horsepower and
350 lb/ft of torque.
The twin-turbocharged V6 in the all-new Edge Sport is a worldclass engine, providing a remarkable combination of advanced materials expertly applied. It draws its design from the best of the efficient
Ford EcoBoost lineup and takes cues from the unmatched durability
of Ford Super Duty Power Stroke® diesel engine technology.
New level of technology for better driving
The 2015 Edge is a technology leader for Ford, with a suite of standard and available technologies designed to improve both the driving
experience and comfort level for vehicle occupants. Technology features offered for the first time include enhanced active park assist, side
parking sensors and a front camera with washer.
Key technology features include standard or available:
• Active grille shutters;
• Adaptive cruise control and collision warning with brake support;
• Air curtains;
• Blind spot information system;
continued on 48
 47
in every issueBehind the Wheel of the 2015 Ford Edge
bin on top of the centre stack; an open, passthrough storage area beneath the climate controls; an open storage area on the instrument
panel, below and to the left of the steering
wheel; and large pockets on each door.
Thanks, in part, to smart design work
and thinner, more supportive next-generation seats, the Edge interior is larger and
more spacious. Adding to the openness, the
Edge will continue to offer one of the largest
sunroofs in the business—Ford’s panoramic
Vista Roof®, measuring 1,211mm (47.7 inches), front to rear.
• AdvanceTrac® with Roll Stability
Control™;
• Curve control; and
• Inflatable rear safety belts.
• New 180-degree front camera with
washer standard rear camera;
• Cross-traffic alert;
• Enhanced active park assist;
• Forward and reverse sensing systems;
• Hands-free liftgate;
• Heated and cooled front seats, heated
rear seats and a heated steering wheel;
• Lane-keeping system;
• Side parking sensors; and
• SYNC® with MyFord Touch®.
Safety technologies available on the Edge
include:
• Active glove box knee airbag;
High standards for quality and
craftsmanship
The 2015 Ford Edge is available in four
trim levels, including SE, SEL, Sport and—
for the first time—a Titanium series to
meet customer demand for more premium
offerings.
Throughout the vehicle, seams are tighter
and more consistent, with the overall design
executed to reduce visual cutlines. The
dashboard and centre console are carefully
designed and shaped to look like one thin,
streamlined piece.
Storage areas have been improved
throughout the cabin, with a covered media
Built to be the best
Spending nearly $4 billion annually on
Canadian-made automotive parts, Ford
Motor Company has strengthened its commitment to Canadian manufacturing with
a $700 million investment into Oakville
Assembly, where the Ford Edge is built.
The Oakville Assembly plant has undergone a retooling and expansion, transforming it
into one of the most competitive and advanced
global manufacturing plants in Canada.
To support the global launch of the Ford
Edge, Ford announced the addition of 1,400
new employees.
Oakville Assembly has also been recognized for its environmental efforts. The plant
is the first Ford North American assembly
plant to go zero waste-to-landfill, and has
recently upgraded to LED lighting across
the plant, replacing 7,000 lights and saving
an estimated 15 million kilowatt-hours of
energy per year.
■
buyer’s guide
Advertisers with this symbol beside their name are members of APMA.
Advanced Manufacturing Processors,
Custom Automated Assembly Systems
& Supplies
Centerline (Windsor) Ltd............................... 12
Aluminum Extrusion
Dajcor Aluminum Ltd................................... 50
Assembly Modules & Fluid
Management Solutions
Martinrea International Inc........ 16
Automated Production Systems
Valiant Machine & Tool.............. 34
Automotive Parts & Supplies
Magna International Inc..........OBC
Components/Systems for Internal
Combustion Engines
Schaeffler Group USA Inc............................... 4
Consulting & Training
GRT............................................................. 30
Contract Manufacturing &
Manufacturing Solutions
Penn United Technologies............................ 44
Custom Moulders
Dynaplas Ltd............................ 27
Electronics & Mechanical Assemblies
KSR International Co................. 26
Manufacturing Software
IQMS............................................................. 6
Measuring Solutions
Mitutoyo Canada Inc.................................... 46
Metal Cutting Tools
American Torch Tips.................................... 18
Metal Manufacturing
Samuel Son & Co...................... 42
Metal Stamping
Promark Tool & Manufacturing Inc............... 23
Mold Manufacturing
Macro Moules PSK Inc................................. 50
Blow Molding & Plastic Parts
ABC Group Inc.......................... 32
Financial & Risk Management
Solutions
Export Development Canada..... 49
Business Lawyer
Dickinson-Wright LLP............... 27
Hotel & Gaming Resort
Caesers Windsor............................................ 8
Optimal Intelligent Scheduling
Optessa Inc.................................................. 48
Clamping EMS
Optima USA................................................. 30
Injection Moulding
Moldex Plastics & Tool inc............................ 17
Plastic Tooling Solutions
Arlen Tool..................................................... 14
CNC Milling Machines
Elliott Matsuura........................................... 38
Injection Moulds
Neovision Technology Inc............................. 21
Presses
Complete Financial Services
GE Capital Canada.................... 22
Manufacturer of Automotive
Components
Linamar Corp............................ 28
Motion & Control Technologies
Parker Canada............................ 3
Eagle Press & Equipment
Co. Ltd....................................................... 35
Product Validation
Fanshawe College........................................ 13
Scientific Instrumentation
Hoskin Scientific.......................................... 46
Seating
Schukra of North America Ltd.......20
Steel Manufacturing
ArcelorMittal Dofasco............... 24
Steel Recycling, Ferrous/Non-Ferrous
OmniSource Corp......................................... 30
Structural Metal Stampings
Narmco Group......................... IFC
Tool & Manufacturing Equipment
Supplier
Sandvik Coromont Inc................................. IBC
Trade Promotion Agency
Consulate of Malaysia (Trade Office)............ 46
Union Information
Ontario Construction Secretariat.................. 44
Wholesale Plastics Distributor
Caps’ n Plugs....................................................... 40
APMA is Canada's national
association representing OEM
producers of parts, equipment,
tools, supplies and services
for the worldwide automotive
industry.

Strategic aSSetS - APMA :: Automotive Parts Manufacturer`s

Transcription

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