of Lladró - Biggs Ltd

2 2008
The magic returns
Juan, José
and Vicente,
founders
of Lladró.
“We want our works to have elegance, to be expressive, to ooze
life, to have feelings. We want them to reflect the good side of life,
the positive values of a human being, all that which dignifies life.”
Renewed
hope
LLADRÓ REINVENTS THE HOLIDAYS with a new perspective full of color, light and life
emanating from its creations. This special season is fully celebrated in its Holiday-themed
pieces. Along with Santa Claus, the new Re-Deco Nativity creations, and the classic Holiday
ornaments, Lladró initiates a collection of yearly litophanes. The etchings on each litophane
show the beautiful transparency of porcelain against the glow of the candles in their interior.
Nature plays the leading role in one of our most spectacular fall new introductions. In a
profusion of details, Iris and Cherry flowers fan represents a composition inspired by the universe
of Japanese art. The most tender and poetic scenes come alive in each fold of this exquisite
creation, which launches a collection of limited edition fans.
For the lovers of classic Lladró, the new Eternal Lladró section reveals the essence of the
trademark figures of the brand. Thanks to Juan Lladró, the angels featured in this first issue
became an important part of the Lladró collection in the 1960s.
And of course, Lladró’s creative capacity continues to unfold its full potential in impressive
pieces, such as the High Porcelain dragons, and in astounding collections such as The
Fantasy by Jaime Hayon, the most imaginative and unexpected proposal for this fall. A series
of creations in which the color and expressiveness of Lladró decoration combine with the
ingenuity of Jaime Hayon. The result is a collection of magical environments that revise the
classic usual themes of the company in pieces that are as decorative as they are functional.
To share all these dreams, Lladró travels once again throughout the world in order to unveil
its new collections in glamour-filled events. In consonance with the fresh and dynamic
spirit of these presentations, the pages of Privilege Society have also adopted a new and fresh look.
With them, we hope to fulfil our valued collectors continued interest and love to Lladró work.
LIGHTS
OF PEACE
design. NURIA MENOYO photo. JAIME GOROZPE
LLADRÓ PUTS ITS BEST FOOT
FORWARD to present its most
popular creations. Christmas
decor gains renewed importance,
thanks to the golden luster
of Re-Deco. Along with the
classic Christmas balls and bells
engraved with birds and plant
motifs, a collection of lithophanes
is being launched this year. The
candles glow in their interior and
the transparency of the porcelain
creates an almost photographic
effect. Highlighting this touching
scene, Christmas light and
Evergreen of peace evokes the
most traditional Christmas spirit.
2008 CHRISTMAS BELL
(RE-DECO)*
[9 x 8 cm, 3 1/2”x 3 1/4”]
Ref. 01007140
CHRISTMAS LIGHT CANDLE HOLDER
(RE-DECO)
[15 x 10 cm, 6” x 3 1/4”]
Ref. 01008402
2008 CHRISTMAS BALL
(RE-DECO)*
[10 x 8 cm, 4” x 3 3/4”]
Ref. 01007141
EVERGREEN OF PEACE
[25 x 13 cm, 11” x 4 3/4”]
Ref. 01008403
2008 CHRISTMAS
LITHOPHANE (RE-DECO)
[7 x 10 cm, 2 3/4” x 4”]
Ref. 01007142
2008 CHRISTMAS
LITHOPHANE
[7 x 10 cm, 2 3/4” x 4”]
Ref. 01008391
* Available in other finishes
The symbolic power of this
exquisite piece reaches its maximum
expression in this universe of
evocative shadows and gestures.
‘Iris and cherry flowers fan’ transports
us to a poetic world where details
acquire a life of their own.
design. NURIA MENOYO photo. JAIME GOROZPE
2008 PRIVILEGE GOLD PREMIERE
IRIS AND CHERRY FLOWERS FAN
[35 x 52 cm, 14” x 20 3/4” ]
Ref. 01001936
Limited edition of 2,000 units
Includes base and wall mount.
A NATURE SCENE inspired by
the Japanese woodblock prints
known as ukiyo-e. It inaugurates a
collection of limited edtition fans
that may be hung on the wall
or simply mounted on a stand.
Iris and cherry flowers fan, which
is available exclusively to Gold
members through February 1,
2009. It reproduces a romantic
scene with a lake, cherry trees,
flowers and birds. In this exquisite
piece, details acquire a special
importance: everything is the
result of the most meticulous work,
from the iris stems to the classic
ribs of the fans.
The work has been handled
with an intricate detail. Thus,
the elements that appear in the
foreground are more intense in
color, as may be observed from
the enamels on the cherry treetrunk, the birds and flowers. As
the scene moves further in depth,
pastel tones simulating the dawn
are used. This original format, apart
from offering a broader visual
field, fulfils a double function: on a
table-top (mounted on the stand,
as the picture shows) or on the
wall (hanging by the hooks in the
back side). The result: a decorative
piece and a poetic, dynamic
and balanced composition. This
beautiful fan will be unveiled by
Rosa Lladró in the United States
during her Signing Event Tour in
October. After this special tour, the
piece will be an exclusive premiere
for Privilege Gold members until
February 1, 2009.
LLADRÓ PRIVILEGE 4 5
eternal Lladró
PLAYING
IN THE
CLOUDS
6 7 LLADRÓ PRIVILEGE
In this new section, Juan Lladró reveals the
details and secrets of the creation process.
See behind some of the company’s most
emblematic pieces. An exceptional testimony
that takes us into the heart of Lladró.
Juan Lladró, the eldest of the Lladró brothers who
founded the company.
LEGEND HAS IT that every time a bell rings, an
angel gets its wings and frolics in heaven, while
watching over us on Earth. It is precisely this kindhearted and carefree attitude that is the most
recognizable characteristic of these little angels
created by Lladró. “They are like light-hearted
children enjoying life in a state of grace. It is easy
to imagine when you see them that the angels
up in heaven really are like this, playing,” explained
Juan Lladró with a smile.
The angels to the left date back to the late 60s.
Since then, they have remained a true favourite
among Lladró collectors. We have even created
matte versions and lamp stands with the same
figures. These creations express tenderness and
innocence. They bring a message of universal and
timeless happiness, the kind that only the eyes of
a child can transmit to adults.
ANGEL THINKING
[10 x 10 cm,
4” x 4”]
ÁNGEL
PENSANDO
Ref. 01004539
[10 x 10 cm]
Ref.ANGEL
01004539
WITH
FLUTE
ÁNGEL
[16 x FLAUTISTA
8 cm,
[166x1/2”
8 cm]
x 3 1/4”]
Ref.Ref.
01004540
01004540
GRUPO
DE GROUP
ANGELS’
ÁNGELES
[18 x 12 cm,
[187x1/4”
12 cm]
x 4 3/4”]
Ref.Ref.
01004542
01004542
ANGEL
LAYING DOWN
[6 x 14 cm,
ÁNGEL
2 1/2” x 5 1/2”]
ACOSTADO
Ref. 01004541
[6 x 14 cm]
Ref.ANGEL
01004541
PRAYING
[13 x 8 cm,
ÁNGEL
5 1/4”ORANDO
x 3 1/4”]
[13Ref.
x 8 01004538
cm]
Ref. 01004538
ANGEL
ÁNGEL
[12 x 12 cm,
[124x3/4”
12 cm]
x 4 3/4”]
Ref.Ref.
01004537
01004537
The Lladró brothers worked on these angel
figures in their own home together with the
creator, Fulgencio García, known to his friends as
Garcieta, who worked closely with the company
for over 30 years. Juan has very warm memories
of him: “Garcieta was a genius, practically unique
as an artist, capable of creating wonders. It
was the perfect combination of creativity and
manufacturing processes.” That was how the idea
of creating these angels came about, which are
designed like charming little children wearing
nightshirts, ready for bed.
The spontaneity of these little angles has
captivated whole generations of admirers
throughout the world, which makes them not
only a beautiful Christmas decoration, but also a
perfect companion for any corner of the home.
HIGH PORCELAIN
Majestic dragons –symbols of luck and
prosperity– come loaded with good
omens for the New Year.
GREAT DRAGON
(RED)
GREAT DRAGON
(BLUE AND GOLDEN)
GREAT DRAGON
(BLUE ENAMELS)
[74 x 70 cm, 29 1/2” x 28” ]
Ref. 01001933
Limited edition of 150
[74 x 70 cm, 29 1/2” x 28” ]
Ref. 01001934
Limited edition of 150
[74 x 70 cm, 29 1/2” x 28” ]
Ref. 01001935
Limited edition of 150
THE ORIENTAL DRAGON is the most
powerful and most representative of all
the creatures of Asian mythology. For
thousands of years it has symbolized
imperial power, strength and prosperity.
Its representation is subject to strict
canons: it has a long body similar to that
of a snake, and walks on legs with four
claws, although imperial dragons like
these have five.
The eastern dragon was a good source
of inspiration for Lladró’s High Porcelain
team, specialized in large, spectacular
and complex creations that are full of
intrincate details. The dragon appears
coiled around itself, faithfully following
one of the oldest representations of this
magical being.
The ferocity and arrogance in its eyes
shows its power and strength.
To decorate the red dragon, it was
necessary to develop “oriental red”, a new
shade in the palette of Lladró’s artists.
There are two versions of the blue dragon:
one covered with intense enamels, and
another with golden luster, in matte and
glazed finish, increasing its decorative
possibilities.
LLADRÓ PRIVILEGE 8 9
NEW2008
WHITE
HOLIDAYS
design. NURIA MENOYO photos. JAIME GOROZPE
RE-DECO NATIVITY SCENE
DONKEY
KING MELCHIOR
JOSEPH
KING BALTHAZAR
BABY JESUS
[12 x 22 cm,
4 3/4” x 8 3/4”]
Ref. 01007147
[23 x 16 cm,
9” x 6 1/4”]
Ref. 01007143
[22 x 14 cm,
8 3/4” x 5 1/2”]
Ref. 01007085
[32 x 14 cm,
12 1/2” x 5 1/2”]
Ref. 01007145
[6 x 9 cm,
2 1/2” x 3 1/2”]
Ref. 01007087
MARY
KING CASPAR
OX
CAMEL
[18 x 13 cm,
7 1/4” x 5 1/4”]
Ref. 01007086
[23 x 14 cm,
9” x 5 1/2”]
Ref. 01007144
[7 x 22 cm,
2 3/4” x 8 3/4”]
Ref. 01007146
[15 x 22 cm,
6” x 8 3/4”]
Ref. 01007148
NEW2008
THIS FALL, Lladró gifts you with new pieces
which, like this majestic Santa's midnight
ride, so realistic and beautiful, invite adults
and children alike to dream. We have
also added new figures to the Re-Deco
Nativity Scene, which complete this serene
and elegant arrangement thanks to the
combination of white porcelain and gold
luster. The Re-Deco collection continues
to offer its classic figures, which are now
available with a platinum luster that
bestows luxury and sophistication.
In addition, we have created a series of
pieces that speak to us of cultures and
traditions, such as Japanese nobles and
obelisks, with carefully crafted features right
down to the last detail. The animal kingdom
also has a place in this second launch,
with pieces such as the colorful Macaw
bird, Penguin love and Snow king, ideal to
brighten up any corner of the home. Finally,
figurative art is also present in the collection
with figures such as Dressage and Bright
eyes. A combination of styles, themes and
decorative techniques to celebrate the most
special time of the year.
SANTA'S MIDNIGHT RIDE
[36 x 65 cm, 14 1/2” x 20”]
Ref. 01001938
Limited edition 1,000 units
LLADRÓ PRIVILEGE 10 11
Extolled by the
art of Lladró, the
animal kingdom
provides a
fun, lighthearted focal
point to family
gatherings.
PULCINO OBELISK
(GOLDEN WHITE - RIGHT)
[38 x 9 cm, 13 3/4” x 4 3/4”]
Ref. 01007173
PULCINO OBELISK
(GOLDEN WHITE - LEFT)
[38 x 9 cm, 13 3/4” x 4 3/4”]
Ref. 01007172
AWAITING MY SWEETHEART
[33 x 15 cm,
13” x 6”]
Ref. 01008384
A GIFT FROM MY
SEWWTHEAR
[33 x 14 cm,
13” x 5 1/2”]
Ref. 01008395
NEW2008
MACAW BIRD
[50 x 20 cm, 19 3/4” x 8”]
Ref. 01008388
PENGUIN LOVE
[19 x 14 cm,
5 1/2” x 4”]
Ref. 01008414
SNOW KING
[10 x 32 cm,
4 1/4” x 12 1/2”]
Ref. 01008413
LLADRÓ PRIVILEGE 12 13
Scenes and
characters from
different cultures
share a single
essence: the
great realism
bestowed by
their carefully
crafted details.
DRESSAGE
[33 x 38 cm,
13” x 15”]
Ref. 01008418
BRIGHT EYES
[33 x 28 cm,
13 1/4” x 11 1/4”]
Ref. 01008409
14 15 LLADRÓ PRIVILEGE
[60 x 38 cm, 23 3/4” x 15” ]
Ref. 01012524
Limited edition 1,000 units
JAPANESE NOBLEMAN I
[38 x 34 cm, 15” x 13 1/2” ]
Ref. 01012520
Limited edition 1,500 units
JAPANESE NOBLEMAN II
[38 x 34 cm, 15” x 13 1/2” ]
Ref. 01012521
Limited edition 1,500 units
NEW2008
SHAKYAMUNI BUDA (EARTH)
RE-DECO
COLLECTION
16 17 LLADRÓ PRIVILEGE
Lladró has expanded its Re-Deco collection with new
creations that combine the purity of porcelain and
the elegance of platinum. All the splendour of luster,
applied by hand in a entirely artisan process, to
breathe life into this series of wonderfully expressive
figures. This decorative approach creates a new
image of classic pieces based on themes such as
fantasy, the animal kingdom and the exoticism of
other cultures. The combination of matte and gloss
finishes on the porcelain and the lusters create
original textures that combine beautifully with even
the most contemporary settings. With Re-Deco,
Lladró is reinventing itself, acquiring greater energy
and a renewed capacity to express emotions.
THE HAPPIEST DAY
[27 x 17 cm, 10 3/4” x 6 3/4” ]
Ref. 01007055
At the bottom:
HERON'S REALM COVERED VASE
[30 x 17 cm, 12” x 6 3/4”]
Ref. 01007052
From left to right
and top to bottom:
COURTING CRANES
[28 x 18 cm, 11 1/4” x 7 1/4” ] Ref. 01007104
LARGE OVAL MIRROR
[164 x 160 cm, 64 4/7” x 63” ] Ref. 01007071
BUD VASE DRAGONS
MIXED BACKGROUND
[17 x 10 cm, 6 3/4” x 4”] Ref. 01007058
ILLUSION
[17 x 13 cm, 6 3/4” x 5 1/4”] Ref. 01007028
SPRING SPLENDOUR
[30 x 18 cm, 12” x 7 1/4”] Ref. 01007042
THAI COUPLE
[55 x 30 cm, 22” x 12”] Ref. 01007115
CLOWN IN LOVE
[35 x 10 cm, 14” x 4”] Ref. 01007109
PRETTY PICKINGS
[18 x 10 cm, 7 1/4” x 4”] Ref. 01007037
YOUNG INDIAN II
[24 x 14 cm, 9 1/2” x 5 1/2”] Ref. 01007113
ATTENTIVE BUNNY
[11 x 11 cm, 4 1/2” x 4 1/2”] Ref. 01007043
LA MENINA
[64 x 58 cm, 25 1/2” x 23 1/4”] Ref. 01007031
Limited edition 1,000 units
NEW2008
OCEAN BEAUTY
[25 x 15 cm, 10” x 6” ]
Ref. 01007103
CONVERSATION VASE II, I
[52 x 31 cm, 20 1/2” x 12 1/4” ]
Ref. 01007258, 01007257)
THE LOVER I, II, III
18 19 LLADRÓ PRIVILEGE
[38 x 22 cm, 15” x 8 3/4” ]
Ref. 01007252,
01007253, 01007254.
The Fantasy is one of the most magical
and surprising Lladró collections. Signed
by the renowned Spanish designer
Jaime Hayon, artistic advisor of the
brand, these pieces combine the
usual Lladró themes with the young
designer’s entertaining touch.
[24 x 21 cm, 9 1/4” x 8 1/2” ]
Ref. 01007256
their decorative potential.
Intense shades even color the
shoes of his principal character,
The Lover —a reproduction of
the shoes designed by Hayon for
the majorcan company Camper.
Thus, it is possible to talk about
a perfect fusion between
the maximum expression of
Lladró’s art and the touches of
fantasy proper to the artist. In
these creations, Hayon reveals
his admiration for the infinite
possibilities of Lladró porcelain.
A fantasy series in which the
expressivity of decor acquires
more force than ever.
THE ROCKING CHICKEN RIDE
THE FAMILY PORTRAIT
the designer surprised the
world in 2003, after his exhibition
at the David Gill Gallery in
London; and the Green Chicken,
created by Hayón for the exhibit
Contrast and Contradictions:
Chapter 1 - Crossovers // Beyond
Art and Design.
In keeping with Hayon’s surprise
effect, Lladró enhances his
creative capacity through the
use of red, blue and turquoise
shades especially created for
the collection. The eight-sided
pedestals and the candles for
his candle-holders are also done
in these vivid colors to highlight
[35 x 34 cm, 13 3/4” x 13 1/2” ]
Ref. 01007255
CACTUS
[38 x 14 cm, 15” x 5 1/2” ]
White (ref. 01007259),
Gold (ref. 01007262).
Also available in
light blue and dark blue
(ref. 01007260, 01007261)
[14 x 10 cm, 5 1/2” x 4” ]
Ref. 01007249,
01007250, 01007251.
These pieces are also
available as vases
(ref. 01007263,
01007264, 01007265)
THE MASQUERADE I, II, III
THE PERFECT BALANCE
between expression and function
is ushered in by the new Lladró
The Fantasy collection. The
original pieces created by Jaime
Hayón fill up with color in a
fantasy-oriented reinterpretation
of the company’s classic themes.
Inspired by themes like love,
family, childhood, or the magic
of the circus, these creations
are, for Hayon, a “positive
contamination” from his world
to that of Lladró. Thus, some of
The Fantasy creations are based
on icons in his career, such as
the original Cactus with which
AUTUMN TEDDY BEAR - LLADRÓ
FOUR SEASONS COLLECTION
Ref. 01040073
Ocher, 28 cm, 11”
Limited Edition of 2,000 pieces.
Series number on the white label
of the Steiff ear tag and on the
certificate of authenticity. Lladró’s
trademark is embroidered in a label
on one of the bear’s paw.
LLADRÓ ORNAMENT
TEDDY BEAR 2008
Ref. 01040074
Rosé, 12 cm, 4 3/4”
Limited Edition of 3,000 pieces.
Series number on the white label
of the Steiff ear tag and on the
certificate of authenticity. Lladró’s
trademark is on the porcelain bird.
THE
COLOR
OF THE
SEASONS
20 21 LLADRÓ PRIVILEGE
THE FOUR SEASONS and their respective
colors are the source of inspiration for
this new collection coming from the
collaboration between Lladró and Steiff.
After the successful response obtained with
the Teddy bears created for Christmas 2007,
these two world leaders in their respective
industries are back again with Lladró Four
Seasons: a collection of four Teddy bears
that we will be introducing over the coming
months, borrowing the colors of different
moments of the year.
Autumn Teddy Bear is the first piece of the
collection to be presented in public. Made with
slightly wavy mohair, it brings to mind the cozy
feeling of a season when the trees begin to lose
their leaves and offer us a spectacular spectrum
of colors. Lladró artists also created an exclusive
tiara of delicate porcelain flowers in the same
tones to adorn Autumn Teddy Bear. Handcrafted
petal by petal, the tiara is the perfect accessory
for this limited edition.
Lladró and Steiff are also presenting Lladró
Ornament Teddy Bear 2008, a new friend to
decorate the holidays. This time, the cute
little bear is offering us the gift of a delicate
white porcelain bird with a golden beak, a
sign of affection and best wishes.
privilegesociety
>>
22.
23.
24.
SUCCESSFUL LAUNCH OF THE FANTASY COLLECTION The new
collection is a hit in Milan and Barcelona.
ROSA LLADRÓ TOURS JAPAN Focusing on the new Japanese-themed
creations.
EVENTS THAT COMBINE DESIGN AND GLAMOUR The England & Co.
Gallery in London, the exclusive Luxury Market in Peralada and the Kiev
25.
26.
28.
29.
Arts Museum.
ENCOUNTERS WITH ÁNGELES LLADRÓ Signing events in Puerto Rico
and Moscow.
LLADRÓ RE-CYCLOS BY COMMITTEE Designers reveal the keys to
understanding this unique collection.
NEW PIECES TRIUMPH AT LEADING DESIGN FAIRS The new collections are
presented in Paris, Frankfurt and New York.
LLADRÓ IN THE VANGUARD The latest collections by Lladró at The
Future Perfect, living spaces in Casa Decor Madrid and a major
30.
exhibition in Valladolid.
SPORT AND DANCE Ángeles Lladró has been chosen to be an Olympic
messenger for Madrid 2016. The new Sprinter and Swimmer pieces
pay tribute to sporting spirit, and the Lladró Award for Best Dance
31.
Interpreter at Dansa Valencia.
SPRING EVENTS WITH LLADRÓ Floral displays in USA, Japan, China, Korea
and Taiwan. Spring tastings at the Lladró Boutique in Madrid. Rosa Lladró
visits Ekaterimburg. An English wedding with the Magic Forest bridal tiara.
22
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25
32.
31
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DECORATION AND LUXURY IN THE UNITED KINGDOM Events with
readers of Good Housekeeping and VIP Harrods customers. NEW
ADVERTISING CAMPAIGN Details with perfection. "WHAT A STROKE OF
LUCK WE FILLED OUT THE LAP!" Read some personal testimonies about
33.
the advantages of the LAP.
LLADRÓ WITH PROGRESS, ART AND PEACE Actualidad económica magazine
praises the commitment of Lladró. Juan Lladró, member of the committee
on the Social Harmony Award presented to Nicolas Sarkozy. The architect
34.
Arata Isozaki visits The City of Porcelain.
‘IRIS AND CHERRY FLOWERS FAN’, GOLD PREMIERE 2008 Little tin soldier and
Morning melodies, the other two stars of the Privilege Gold Collections for 2008.
>>
MILAN / BARCELONA
The creations of The Fantasy
Collection stood out in the Spazio
Rossana Orlandi in Milan.
Camper Together by Jaime Hayon,
conceived by the Spanish designer
for Majorcan company, at the Milan
presentation (below).
The showcase of the Lladró
Barcelona boutique was also
“invaded” by Hayon’s world in
order to present The Fantasy.
The piece The Lover, exhibited in
Camper, wears the shoes designed
by Hayon for the shoe company,
which can be seen in the picture to
the left at his Milan show.
The Fantasy: An Unprecedented Triumph
THE WORLD PREMIERE of The Fantasy
Collection in Milan last April did not go
unnoticed for gallery curators, art experts
and international mass media. With its 3,000
square metres/32,300 square feet of gardens,
the Spazio Rossana Orlandi, an international
icon in the world of design, held a full-dress
affair to show off the first collection signed
by the renowned Spanish designer and
artistic advisor of the brand, Jaime Hayon,
in one of its salons. The event, at which
Rosa Lladró and Jaime Hayon were present,
took place on the occasion of Il Salone, the
international furniture fair of Milan. Hayon
22 23 LLADRÓ PRIVILEGE
talked to the numerous members of the
mass media who were interested in the
collection in the morning, among them AD
España, Vogue Living Australia and the Hong
Kong Ming Pao Daily News. The opening
cocktails were held in the afternoon, with the
attendance of a great number of viewers.
Representatives of important galleries
and shops from all over the world met
famous international designers. In addition,
the Camper Together with Jaime Hayon
collection of shoes, created by the designer
for the Majorcan shoe brand was presented,
as well as the book Jaime Hayon Works,
released by the German publisher Gestalten.
It is a monograph that revises the artistic
career of the Spanish designer, including his
collaboration with Lladró.
The next presentation of The Fantasy
Collection took place in July, thanks to a
joint event held by Lladró and Camper
in Barcelona. A lively cocktail party was
organized in the Lladró Boutique, at which
all the familiar faces of design based in the
city were present. This event will be followed
this fall by new presentations of the
collection in other cities of the world.
Homage to
Japanese Culture
During the Tour
of Rosa Lladró
THE ‘SEASON IN BLOOM’ COLLECTION
along with other Japanese theme creations,
such as Samurai Boy or the Hina Dolls, were
received with special enthusiasm by those who
attended the events of Rosa Lladró’s signing
tour in Japan. The tour, which took place in
March, passed through the cities of Sapporo,
Fukuoka, Matsuyama, Kagoshima and Tokyo.
The three pieces of Season in Bloom were
created upon the request of the Japanese
subsidiary to show off the beauty of the cherry
blossom, sakura. The flowering of this tree
in Japan takes place precisely at the end of
March and is highly celebrated throughout the
country: a marvellous spectacle that Rosa had
the chance to see.
The event in the department store MitsukoshiNihombashi in Tokyo was very special. Rosa
was present at the establishment for four
days, during which a great number of people
Rosa and two clients pose
with the Hina Dolls during
the Nihombashi event. These
creations represent the
characters of a traditional
Japanese composition, which
is given to children as a gift
that ensures a happy life.
Rosa with some members
of the Japanese team and
the central creation of the
Season in Bloom Collection
at the Fukuoka event. Great
collectors of the brand,
like the customer who
poses with Rosa (below)
–a faithful follower of the
family’s signing events who
owns more than a hundred
Lladró works– came to the
Tokyo boutique.
Under the title ‘Lladró: Art
for Interiors’, the pieces
displayed their capacity
for embellishing homes
came together so that she could sign the
pieces acquired. Spectacular sculptures of High
Porcelain were also exhibited together with
the Season in Bloom series, such as the Bridal
Carriage and the Great Dragon (in its blue and
golden version), displayed in a special setting.
In addition, Lladró creations displayed all their
possibilities for embellishing home decor
under the title Lladró: Art for Interiors.
During the event at the Tokyo boutique,
the Season in Bloom pieces stood out in an
original showcase exclusively created for the
firm by Noriko Fukuda, one the most famous
designers in Japan. Among the guests to the
cocktail event –served in the purest Spanish
style– were great Japanese collectors who
always come to the annual events celebrated
with members of the Lladró family.
The Sweet Scent of Blossoms
was the star of Rosa’s signing
events in Japan.
>>
JAPAN
>>
TOP GLAMOUR
The ‘Magic Forest
Chandelier’, in London
The golden luster of
the Naturofantastic
pieces was admired
by visitors to the first
edition of the fair.
THE ENGLAND & CO. GALLERY, located in the elegant
Notting Hill district of London, welcomed the Magic
Forest Chandelier, the spectacular lighting fixture from the
Lladró Re-Cyclos Magical Collection as part of its exhibit,
Reflections. The showcase, which opened its doors from
May 15 to June 9, exhibited a selection of works by Bodo
Sperlein based on plays of mirrors and visuals. The subtle
sheen of the optic fibre threads and the blanket of leaves
reflected in a mirror base as though it were a pond,
creating a dream-line environment that captivated the
numerous viewers gathered together.
Lladró at the Exclusive
Luxury Market Fair
THE MOST LUXURIOUS cars and yachts, the most elegant
jewelry, the most exclusive high-fashion designs and the most
avant-garde technology shared a privileged space with Lladró’s
High Porcelain creations: Peralada Castle (Girona). The reason for
gathering was the Luxury Market, the first Spanish fair devoted
to luxury, which took place on May 14-15, grouping almost 40
booths together.
Lladró exhibited its High Porcelain sculptures, Queen of the
Nile and Great Dragon, in addition to a sampler from the
Naturofantastic collection and La Menina in this magnificent
environment, together with local and international brands such
as Loewe, Lotus, Aston Martin and Ferrari. More than 2,000 people
were able to admire its creations at a fair destined to become a
reference for the great international brands in the luxury sector.
The Magic Forest
Chandelier, where the
butterflies have been
replaced by leaves,
added a magical
character to the event.
Exhibition and Auction of
Top Creations at Kiev Art Museum
Saxophone Player was one of
the most desired creations.
“ANYONE BIDDING
HIGHER?” This was the
expression most often heard
in the auction rooms of the
prestigious Bogdan and
Varvara Khanenko Museum
of Arts in Kiev, which held an
auction of the most exclusive
Lladró creations last March.
In the framework of an exhibit
that put 200 works together
–all of them almost sold out
limited edition creations and
highly desired pieces of which
there are scarcely any more
copies on sale– 16 creations
were auctioned off, and all of
them left the museum with
a new owner. The crème de
la crème of Ukrainian society
met in this Art Museum,
which already received an
exhibit of Lladró creations last
year, in order to bid on with
one of these works, which
acquire enormous artistic
value because they are pieces
that are very hard to find.
Among the famous names
that bid for the figures were
the renowned musician Ian
Tabachnik, painter Sergei
Poyarko, journalist Aleksandr
Shvetz accompanied by his
wife Galina, as well as Svetlana
and Daria Yegorova, mother
and daughter, who own the
world’s largest collection of
Lladró pieces.
>>
PUERTO RICO / MOSCOW
The Flamenco
performance
organized by Lladró
filled Petrovsky
Passazh in Moscow
with music and color.
Ángeles Lladró was greeted
with enthusiasm (to the right)
at the Monaco establishment,
in Puerto Rico.
Above, Ángeles Lladró
with television star
Ekaterina Andreeva
in Moscow, alongside
two Re-Cyclos by
Committee creations.
The event in Russia boasted
the presence of an expert
wine steward from Jerez.
Unforgettable
Encounters with
Ángeles Lladró
ÁNGELES LLADRÓ traveled on a signing tour
that passed through Puerto Rico and the Virgin
and Cayman Islands. At the Lladró boutique
in Puerto Rico, located in the crowded Plaza
de las Américas Commercial Centre, she was
received by an audience that has repeatedly
demonstrated its enthusiasm for Lladró art.
Ángeles greeted the crowd and signed the
creations acquired by close to 300 guests.
There were very special moments at the events
in Grand Cayman and Saint Thomas, with large
VIP crowds. Between tapas and Spanish wine,
the Grand Cayman Lladró Boutique filled up
with brand enthusiasts from both the island
and passengers of numerous cruises that
docked in this paradise. In Saint Thomas, at the
well-known A. H. Riise Mall Lladró Boutique,
Ángeles signed up to 1,000 pieces!
Adults and children enjoyed these events and
learned about the most recent Lladró launchings,
as well as the new additions to the Re-Deco
Collection and the first introduction of 2008.
From the warm Caribbean, Ángeles flew to
wintery Moscow, where she participated
in March at an event held in the Petrovsky
Passazh Lladró Boutique.
The encounter, which assembled close to 300
admirers, did not lack in well-known celebrities,
such as TV stars Ekaterina Andreeva, Dmitry
Krylov, Tasha Strogaya, or the actor Victor Rakov.
Petrovsky Passazh became a Flamenco dance
floor where guests were able to admire pieces
from collections such as Equus, Naturofantastic or
Re-Cyclos by Committee, to the rhythm of
Spanish guitar music. The event attracted the
attention of 31 magazines and four TV channels.
LLADRÓ PRIVILEGE 24 25
>>
RE-CYCLOS
Lladró Re-Cyclos by Committee:
An Inspired Love
THE THIRD EDITION of the Re-Cyclos
project was one of the most-awaited Lladró
collections this spring. Conceived by the
British designers of Committee, Clare Page
and Harry Richardson, the collection had
its unveiling in Paris, at the prestigious
fair Maison et Objet. The success of this
presentation was followed by the warm
reception in Ambiente in Frankfurt, in
Moscow, in New York, at the International
Contemporary Furniture Fair (ICCF), and in an
exclusive event in The Future Perfect. Towards
the idea of projecting a new perspective
on already-existing Lladró creations. This
collection reinforces the message of the
pieces poetically, suggestively and in a
manner not lacking in humor.
Thus, the series Evolution of Love pays
homage to the stages lived by lovers, featuring
three couples in which the delicate Lladró
flowers symbolize the sentiments uniting
them. The designers also drew inspiration from
the animal kingdom to recreate the curiosity
that characterizes monkeys, and the jets of
water that elephants expel on their backs
by using a golden luster. Angels are a staple
through this collection, in pieces that show
magical creatures discovering the world. And
lastly, Committee takes on the beauty hidden
in the molds that give life to the works by
creating original boxes decorated with golden
luster. The covers reproduce the negatives
of fragments of Lladró creations. Committee
reveals the secrets of this collection in this
exclusive interview:
How did your collaboration with Lladró
begin? Did you already know the brand?
Our first contact was made by Lladró’s artistic
advisor, Jaime Hayón. He invited us to present
some ideas for Re-Cyclos. At that time we did not
know the entire dimension of Lladró.
Your work implies a new vision loaded with
poetry and humor. What qualities do you
share with Lladró’s art?
With Lladró we share the desire to connect with
the viewer and amuse him, creating objects
that were capable of reminding him of special
moments or sentiments in his life. We also had
Giving objects that have already
fulfilled a function a new life:
Clare Page and Harry Richardson
(respectively from Northampton
and London), the duo that
comprises Committee, work
on this concept. Trained in the
Liverpool Art School, these
designers affirm that they explore
daily life with “pragmatism and
imagination”. Hence, their original
compositions. The purpose:
an extraordinary beauty that
does not stray far from the
everyday object.
LOVE I
LOVE II
LOVE III
[27 x 17 cm,
12 3/4'' x 8 1/2'']
Ref. 01007231
[32 x 21 cm,
10 3/4'' x 6 3/4'']
Ref. 01007232
[32 x 17 cm,
13 1/2'' x 6 3/4'']
Ref. 01007233
Love III is a unique piece
in Lladró's history. 1,000
hand-made flowers,
created petal by petal,
adorn the lovers as a
symbol of their union.
26 27 LLADRÓ PRIVILEGE
>>
another thing in common: we let imagination fly
and felt the desire to turn imaginary visions into a
reality that would make it possible to escape from
the mundane while provoking reflections on the
fundamental truths of life.
INSIDE OUT BOX - MAN (WHITE)
INSIDE OUT BOX - DOG (WHITE)
[10 x 9 cm, 3 1/2'' x 3 1/4'']
Ref. 01007245
Also available in turquoise
(Ref. 01007246)
[12 x 21 cm, 4 3/4'' x 8 1/2'']
Ref. 01007247
Also available in turquoise
(Ref. 01007248)
How did you formulate the creative process
for this project?
I would say that the amusing element was the
trait that defined our approach. Some figures are
not useful design objects in the strict sense of
the term, so it seemed to us important to offer
the spectator something fun and magical. It
was a lot of fun to discover the very meticulous
work that Lladró carries out and to learn from its
manufacturing process.
What or who inspires you?
We were inspired by the Lladró brand itself. Its
romanticism, sincerity and idealism called our
attention and it seemed to us that it would
have been inappropriate not to incorporate
With Lladró we share the
desire to connect with the viewer,
creating objects capable of
provoking memories
INSIDE OUT BOX - GIRL (TURQUOISE)
[10 x 9 cm, 4'' x 3 1/2''] Ref. 01007244
Also available in white
(Ref. 01007243)
DISCOVERY - CHERUBS ON
LARGE TURQUOISE EARTH
[18 X 41, 7 1/4'' x 16 1/2'' cm]
Ref. 01007239
Also available in light turquoise
(Ref. 01007240
EARTH - CHERUBS ON SMALL
LIGHT TURQUOISE EARTH
[9 x 14 cm, 3 1/2'' x 5 1/2'']
Ref. 01007242
Also available in turquoise
(Ref. 01007241)
these qualities into our new job. We try to use
the aesthetic language of deconstruction to
create a message that does not only talk about
design, but also symbolizes the most important
moments in life.
What meaning lies in these new pieces? What
sensations do you seek?
In the case of the series Evolution of Love, we
were very eager to renovate the figures so
that they would symbolize love in a radical
but sincere way. The application of the Lladró
porcelain flowers captures the psychological
state of the character. Thus, in Love I the invisible
emotion of the first kiss is represented as the
spontaneous blooming of the flowers. In Love
II, the couple isolated from the world that
surrounds them, so their heads are wrapped
in flowers. The third piece reflects the mutual
compromise that they have acquired. In the case
of the boxes, we wanted to capture the beauty
of Lladró molds. From outside, their anonymous
and abstract appearance calls attention; but
their interior contains the minutest detail and
they have the magical ability to reproduce their
content again and again.
CURIOSITY
- MONKEY ON
TURQUOISE ROCK
[18 x 8 cm,
7 1/4'' x 3 1/4'']
Ref. 01007238
Also available
in black
(Ref. 01007237)
CELEBRATIONELEPHANTS ON
BLACK ROCK
[37 x 40 cm,
14 1/2'' x 16'']
Ref. 01007235
Also available
in turquoise
(Ref. 01007236)
>>
AVANT-GARDE
The elegance of the
Equus collection and
its unique display
caught the eye of all
the visitors to the
ICFF showcase in
New York (right).
The plant and
marine motifs of
Naturofantastic
captivated audiences
in Frankfurt.
Reinterpreted with
a touch of humor,
the company’s
pieces acquire a new
dimension in Lladró
Re-Cyclos by Committee
(left, at the Paris
showcase).
New Lladró Collections Captivate
in Paris, Frankfurt and New York Fairs
THE FIRST LAUNCH of new products for the year
successfully took place in January at the prestigious
Maison et Objet fair in Paris, an international reference
point in the gifts and decor sector. In a spectacular
booth designed to enhance all the qualities of the
new creations, the Naturofantastic, Lladró Re-Cyclos
by Committee and Equus collections captured the
attention of the visitors to the Now! salon, devoted
to the latest trends in this biennial event.
Likewise, the first edition of the fair Ambiente, held in
Frankfurt in February, featured the original jars, lamps
and candelabra from Naturofantastic; the poetry of
the pieces by Committee; the elegance of the Equus
creations, and the reduced version of the Niagara
Chandelier, which combined with the Lladró Re-Cyclos
Magical Collection –creations that revealed new facets
of porcelain to those who visited the Lladró booth
in Ambiente. The new Lladró collections were also a
surprise at the most important design fair in the United
States, the International Contemporary Furniture Fair
(ICFF), held in New York City in May. A mosaic of styles,
new concepts and talents that assembled more than
600 companies of international prestige, among them
Abitare, Vitra, Bernhardt Design and The Rug Company.
In the setting of the Spanish pavilion, sponsored by the
Spanish Institute of Foreign Trade, the Lladró pieces
caught the eye of numerous designers, architects
and interior designers. The collections exhibited in
New York were supplemented by Lladró Fragrances and
the new Magic Forest Chandelier.
The Lladró booth
at Maison et Objet
stood out due to
the originality of its
proposals.
>>
‘A New Vision
of Lladró’ dazzles
in Valladolid
THE MOST RECENT LLADRÓ CREATIONS were
exhibited last May in Valladolid (Spain), after more than
a decade since the last exhibition held in the city. Under
the title A New Vision of Lladró, the exhibit presented the
most representative figures of the catalog as well as those
figures marking the new aesthetic paths of the trademark.
The exhibit received more than 10,000 visits in ten days,
with the presence of Sergio Ramírez, General Director of
the Lladró Sales Division, who talked to the numerous
journalists that came to see all the details of the pieces.
At the presentation cocktail in the afternoon, around
250 guests were present, among them the councilor
for Culture of the Valladolid Town Hall. Both the classic
pieces and the new Lladró collections delighted the
attending public.
Lladró Re-Cyclos
Magical was the focal
point of the space
designed by Lourdes
Capilla in Casa Decor
Madrid.
Spaces for Living
in Casa Decor Madrid
INNOVATION AND SUSTAINABILITY were the key ideas at the sixteenth
edition of Casa Decor, held in Madrid from April 10 to May 11. An obligatory
event that put together the latest trends in decoration, where Lladró creations
had a privileged place. In this edition, Casa Decor had created an authentic
mini-city, at the entrance of which the Niagara Chandelier was elengantly
displayed. It also decorated the space of Miguel Ángel Herrero. The Ascer
space, designed by Héctor Ruiz and Javier García, included the horses of the
Movement series and the Lladró Fragrances diffusers in their decoration.
The new Equus Collection
at the prestigious The
Future Perfect Store
in New York.
The Latest from Lladró
at The Future Perfect
The exhibition took
place in Las Francesas
Municipal Hall, in the
beautiful Convent of the
Comendadoras de Santa
Cruz, in Valladolid.
THE FUTURE PERFECT STORE, a New York icon in the world of
avant-garde design, presented the collections Equus and Lladró
Re-Cyclos by Committee in an original event that took place on May
19. This prestigious boutique is known for its impeccable exhibition of
Brooklyn designers’ works as well as the exclusive creations signed by
renowned designers from around the world. With an original mise en
scène, the pieces showed their best attributes to a public surprised
by the new facets of Lladró porcelain.
LLADRÓ PRIVILEGE 28 29
>>
EVENTS
Ángeles Lladró, Selected
as Olympic Messenger
ÁNGELES LLADRÓ was one of the eight 2016 messengers
chosen in Valencia to give impulse to the candidacy of Madrid
to the next Olympics and Paralympics. The awaited event,
which took place on May 29 at the presentation of the city as
a base for sailing competition, was presided by the Mayor of
Madrid, Alberto Ruiz-Gallardón, accompanying the President
of the Generalitat Valenciana, Francisco Camps, and the Mayor
of Valencia, Rita Barberá.
Appointed along with Ángeles Lladró were architect Santiago
Calatrava; designer Aníbal Laguna; paralympic athlete
David Casinos; restaurateur Quique Dacosta; former judoka
Almudena Muñoz; surfer Iván Pastor and four-time motorcycle
world champion, Jorge Martínez Aspar.
Marina Mascarell
received the award
on behalf of all
the dancers of the
Nederlands Dans
Theater.
The Lladró Award for
Best Dance Interpreter
Celebrates its 10th Year
FOR ONE MORE YEAR, Lladró showed its commitment
to the world of contemporary dance by granting the
10th Annual Lladró Award for dance interpretation at
the 21st edition of Dansa Valencia. This prize, which was
awarded to the young company Nederlands Dans Theater
II, acknowledges the effort and dedication of those who
struggle to become the leading figures of dance. Marina
Mascarell from Valencia received the award and the Lladró
piece Before the dance mural on behalf of the members
of the company, composed of 16 dancers, all of them
younger than 23 years old, considered one of the most
revolutionary groups in the modern dance panorama.
30 31 LLADRÓ PRIVILEGE
Ángeles Lladró poses with Madrid Mayor
Alberto Ruiz-Gallardón, President of the
Generalitat Valenciana Francisco Camps,
Valencia Mayor Rita Barberá, and the other
Olympic messengers from Valencia.
‘Sprinter’ and ‘Swimmer’
pay Homage to the Pursuit
of Excellence in Sports
LLADRÓ NEW INTRODUCTIONS
also carry an Olympic message. Sprinter
and Swimmer, done in matte white
porcelain with some touches of sheen,
reproduce the posture of an athlete and
a swimmer with great precision at the
very moment of starting a competition.
The musculature, the gestures and the
fabrics of their gear are all studied to
express the spirit of sportsmenship
in the pursuit of excellence and, in
general, the drive of human nature. The
scenes are filled with realism, thanks to
bases that recreate the sprinting circuit
and the starting podium.
SPRINTER
Ref. 01008366
[25 x 49 cm,
10” x 19 3/4”]
SWIMMER
Ref. 01008398
[53 x 27 cm,
21 1/4” x 11”]
>>
From Russia with Love
THE STORY OF Varguez Vardanyan and Nadezhda
Mladsheva, a married couple from Ekaterinburg
is, without a doubt, an example of love for the
brand. Great admirers of Lladró creations for many
years, they decided to expose the brand to their
customers at their Ekaterinburg shop, the first
store in this city where it is possible to buy
Lladró figures.
To thank this couple for their initiative, Rosa Lladró
flew to their city in the central part of the Russian
Federation accompanied by Spanish and Russian
company managers. Varguez and Nadezhda were
delighted to receive them and expressed
their satisfaction.
In a short space of time, the couple managed to
spread their enthusiasm to their customers, who
now come to the shop asking about Lladró
new introductions.
Wine-tasting in Spring with Lladró
Re-Cyclos Magical Bottle Stoppers
Rosa Lladró and the owners of the Ekaterinburg store, accompanied by Sergio
Ramírez, General Director of the Lladró Sales Division (right side of photo), and
Tamara Fedorova, Director of the Lladró boutique in Moscow (left side of photo).
THE BEST PORCELAIN and the best wine came together during the wine-tasting
sessions held by the Lavinia and Tagonius wine-cellars at the Lladró boutique in Madrid
during the months of May and June. At both events, customers of this store were able to
view the Lladró spring introductions while tasting a fine wine by these prestigious brands.
Expert sommeliers and bottle stoppers from the Lladró Re-Cyclos Magical collection
contributed to the success of these wine-tasting events.
The Spring was
Full of Flowers…
of Lladró
IF THERE IS SOMETHING that particularly
delights great lovers of Lladró, it is seeing
how its delicate porcelain flowers are made.
Hence, for spring, in the months of April and
May, some of the best Lladró flower artists
travelled to several countries to model the
flowers that decorate the pieces, live.
Carmen San Rafael’s tour included twelve
cities in the United States and Canada, while
María José Bustos travelled to Korea, China
and Taiwan. The artist María José Solera
visited the Japanese cities of Tokyo, Osaka,
Shikoky and Kobe.
Wedding Fashion
The façade of the
Lladró boutique in
New York was the
best advertisement
for the flower event.
THE FACT THAT LLADRÓ creations
celebrate the best moments of our lives is
demonstrated in this photo. Becky Otter
chose the Magic Forest Nuptial Tiara from
the Lladró Re-Cyclos Magical collection for
her wedding, held last May 10. Becky and
James were married in the English town of
Whitmore, Staffordshire County. We wish
them all the best!
>>
NEWS
Decoration and Luxury with
Lladró in the United Kingdom
CELEBRATING MOTHER’S DAY in the United Kingdom, readers of the
British edition of the prestigious magazine Good Housekeeping received
a practical class on how to arrange Lladró creations in home decoration.
Under the guidance of Daniel Hopwood, a well-known interior designer
who hosts the TV program Britain’s Best Home, and with Rosa Lladró as
hostess, the event took place in the elegant London restaurant Saint
James’s at Fortnum & Mason, in Piccadilly.
Likewise in London, prestigious department store Harrods invited its VIP
customers to an exclusive event in the course of presenting its new sections
on luxury gifts and objects. Present at the event was Mohamed Al Fayed,
Harrods owner and Lladró collector. The latest Lladró creations made a deep
impression on the guests, above all, the High Porcelain line.
Thailandeses 50 x 30 cm.
El esplendor de Oriente en un clásico
que renace bajo una nueva mirada
en la colección Re-Deco.
Los reflejos platino en la decoración
realzan una extraordinaria riqueza
de texturas y detalles.
Una porcelana hecha a mano
en los talleres de Lladró
en Valencia - España.
LONDON - MADRID - BARCELONA - VALENCIA - MOSCOW - TOKYO - NEW YORK - BEVERLY HILLS
Tel. 900 21 10 10 - www.lladro.com
Visual from the new Lladró campaign
featuring the piece Thai couple Re-Deco.
A Campaign
based on Detail
3
1
2
1. and 2. cover and interior article
of the magazine Good Housekeeping.
3. A group of VIP Harrods customers
contemplate The Queen of the Nile.
LLADRÓ HAS LAUNCHED a new advertising
campaign that emphasizes the essential qualities of
its creations. With an original focus that highlights
the piece, the new campaign underscores the
characteristics that make Lladró porcelain unique.
Thanks to photography showing their best attributes,
the best setting or the perfect detail, the pieces turn
into real characters that speak of emotions.
The relationship between a mother and her child,
two lovers, a flower vendor and her precious
merchandise or two courting herons. The new
campaign covers all the themes, styles and finishes of
the extensive Lladró catalog.
“Lucky I filled out the LAP!”
THIS IS one of the expressions
most often-heard at Lladró’s
Consumer Relations. The lovers
of the brand who call because
their favorite piece, a part of it,
or an accessory has broken are
numerous. This was the case of
a customer Sara J., who acquired
Lladró’s Chessboard and, after
many games, accidentally broke
one of the pawns. Her frustration
drove her to get in touch
with Lladró to acquire a new
chessboard. Imagine her surprise
when a Consumer Relations
32 33 LLADRÓ PRIVILEGE
representative informed her that
her Lladró Assurance Program
(LAP) had been activated, so she
would receive a new pawn at
home. She did not remember
that filling out the LAP the month
after she bought the chess set
ensured the replacement of the
accessories without having to
acquire another chess set.
Andrew P., who acquired the
creation The Lady of the Rose some
time ago, got another piece of
good news. While moving the
piece, he accidentally broke the
flower that the lady carried in
her hand. Thinking it would be
impossible to replace it, he got
in touch with Lladró. By simply
sending a photograph of the
flower, he received an identical
part to substitute the lost one.
To these cases, Lladró adds the
replacement of a figurine at a 33%
discount, after a breakage that is
beyond repair. This is seen from
the testimonies of customers,
like Catharina W., the owner of
a retired Lladró that suffered an
irreparable breakage. She thought
that everything was lost, but
because she had filled out the
LAP form, she was able to acquire
another of equal value at 33% less
than its current retail price.
Nonetheless, the greatest comfort
is reserved for Privilege Gold
members, who have access to a
100% LAP for the first year after
purchase of a piece and while
their membership is active. They
receive a new one totally free in
case of breakage!
Is there a better reason for filling
out the LAP?
>>
Lladró with Progress, Art and Peace
ON THE OCCASION of its 50th
anniversary, the well-known Spanish
magazine Actualidad Económica
selected Lladró as one of the 50
companies representing the Spanish
economy during the last quarter
century. Juan Lladró received the
prize at the Palace Hotel in Madrid
from the hands of His Highness,
the Prince of Asturias. Moreover, the
magazine also acknowledged Lladró’s
commitment to art. The editorial invited
the Lladró Museum to participate
in the exhibit, Companies with Art: A
Look at Contemporary Spanish Painting
at the Madrid Stock Market palace.
Curated by the former director of the
Prado Museum, Felipe V. Garín, this
exhibit gathered together 50 works
from 24 private entibies committed
to the collection, preservation and
dissemination of contemporary Spanish
art. The Lladró Museum ceded the
Portrait of Doña Ana Cabañero and
Retamosa, by Vicente López; To the
Fiesta in my Street, by Ignacio Pinazo;
and Patio del Cabañal, by Joaquín
Sorolla. On another front, Juan Lladró
served as member of the committe that
awarded the 16th Prize for Coexistence
to French President, Nicolas Sarkozy,
last January, for his efforts in the fight
against terrorism. With this prize, the
Professor Manuel Broseta Foundation
- named in 1992 for a Valencian
Business Law teacher who fell victim
to an ETA terrorist attack - honors
persons or groups outstanding in the
defence of the values of freedom,
justice, coexistence and ideological
pluralism. The ceremony took place in
the official residence of Sarkozy, who
was accompanied by his wife and
high officials of the Generalitat and the
Professor Manuel Broseta Foundation.
1
Arata Isozaki during
his visit to the
Lladró Museum.
1. Juan Lladró upon receiving
the acknowledgement of
Actualidad Económica from the
hands of the Prince of Asturias,
in the presence of Princess
Letizia and Esperanza Aguirre,
President of the Autonomous
Region of Madrid.
2. Juan Lladró, to the right in
the photo, at the awarding
ceremony of the Prize for
Coexistence to Nicolas Sarkozy,
at the centre of the picture
with his wife.
2
Architect Isozaki
visits The City
of Porcelain
OUTSTANDING AMONG RECENT visits to The City of
Porcelain, was that of the well-known Japanese architect, Arata
Isozaki, creator of –among other projects– the Museum of
Contemporary Art of Los Angeles (MOCA), the Palau d’Esports
Sant Jordi in Barcelona and the House of Man in A Coruña, Spain.
Together with the Japanese architect, famous for the harmonic
combination of oriental and occidental elements in his designs,
were also the mayor of Alboraya and several councilors of that
municipality. After learning about the historical pictorial and
porcelain works of the Lladró Museum, Isozaki showed his
fascination for the scope and quality of both collections.
>>
PRIVILEGE COLLECTIONS
New and exclusive
for Gold members:
a beautiful limited
edition fan
With a design based on the famous Japanese engravings of the Ukiyo-e school, this
exquisite piece inaugurates a collection of limited edition fans, which can be hung
on the wall or displayed on a stand designed especially to enhance its qualities. This
fan, decorated with iris and cherry flowers, is available exclusively to Gold members
through February 1, 2009.
NEW FOR GOLD MEMBERS IN 2008
IRIS AND CHERRY FLOWERS FAN
[35 x 52 cm, 14” x 20 3/4”] Ref. 01001936
Limited edition 2,000 units
OPEN SERIES
PRIVILEGE GOLD
LITTLE TIN SOLDIER
[26 x 13 cm, 10 1/4” x 5”]
Ref. 01008321
A fairytale piece
Little tin soldier is the first in a new collection inspired
by classic children's tales, exclusive only to members of
Privilege Gold. A creation starring characters
from the enduring tale by Hans Christian Andersen,
in which great care has been taken over every single
detail to capture all the charm of the original story:
from the dancer’s beautiful dress and graceful pose,
to the soldier’s stylish uniform and the way he tenderly
gazes at his beloved.
A SEA OF FLOWERS
[33 x 38 cm, 13 1/4” x 15 1/4”]
Ref. 01007710
Limited edition 1,000 units
SWING INTO SPRING
MENINA GOLD
[30 x 24 cm, 12” x 9 1/2”]
Ref. 01007084
[37 x 27 cm, 14 4/7” x 10 2/3”]
Ref. 01008311
Limited edition 1,000 units
For further details of the sculptures featured on these pages or in the Lladró Privilege and Privilege Gold sections, please visit http://www.lladro.com/privilege
34 35 LLADRÓ PRIVILEGE
>>
There’s still time to take home
'Morning melodies',
2008 Privilege Annual piece
TRIP TO THE CIRCUS, THE STAR TRIO
OF THE LLADRÓ PRIVILEGE COLLECTION
CIRCUS WAVES
TRIP TO THE CIRCUS
[11 x 23 cm, 4 1/2” x 9 1/4” ]
Ref. 01008137
CIRCUS EXPRESS
[16 x 11 cm, 6 1/2” x 4 1/2” ]
Ref. 01008138
[14 x 13 cm, 5 1/2” x 5 1/4” ]
Ref. 01008136
OTHER LLADRÓ PRIVILEGE SERIES
2008 PRIVILEGE
ANNUAL PIECE
MORNING MELODIES
[22 x 9 cm, 8 3/4” x 3 1/2”] Ref. 01008362
PUPPY PARADE
LEDA AND THE SWAN
[24 x 31 cm, 9 1/2” x 12 1/2”]
Ref. 01006784
Optional base, ref. 01098058
[30 x 39 cm, 12” x 15 1/2”]
Ref. 01012444
MY LITTLE EXPLORERS
[25 x 27 cm, 10” x 10 3/4”] Ref. 01006828
Optional base, ref. 01098060
Morning melodies, the new star
of the Privilege collection, is
proving to be extraordinarily
popular among porcelain
collectors. There’s still time to
add this charming piece to your
collection, a figurine that combines
all the attributes of Lladró classics.
BRANCH OFFICES
> ESPAÑA SEDE CENTRAL:
Tel: 900 21 10 10
(gratuito desde España)
963 187 001
lladroprivilege@es.lladro.com
> DEUTSCHLAND:
Tel: 0800-189 04 54
(gebührenfrei)
lladroprivilege@de.lladro.com
> AUSTRALIA/NEW ZEALAND:
Tel Australia: 1300 552 376
Tel New Zealand: 0800 552 376
(toll free from New Zealand to
Australia)
lladroprivilege@au.lladro.com
> ITALIA:
Tel: 02 2590662
Nº Verde: 800-46 39 20
lladroprivilege@it.lladro.com
> USA/CANADA:
Tel: 201-807 1177/800 634 9088
lladroprivilege@us.lladro.com
> JAPAN:
Tel: 03-3293-0803
lladroprivilege@jp.lladro.com
> CHINA:
Hong Kong
Tel: (852) 23 41 03 86
lladroprivilege@hk.lladro.com
Shanghai
Tel: 86 21 6359 1177
lladroprivilege@es.lladro.com
> UNITED KINGDOM:
Tel.: 0800 0152 413 (toll free)
lladroprivilege@uk.lladro.com
> INDIA:
Tel: +91 (124) 4381914-16
Fax: +91 (124) 4381917
> SINGAPORE:
Tel: 65-6278 83 98 / 6278 74 95
lladroprivilege@sg.lladro.com
STAFF
LLADRÓ: President: Rosa Lladró Sala Director of Communication: Gemma Sastre Head of Design: Vicente Sanfeliu Editor: María Rosaleny, Montserrat Fayos Director of Operational Marketing: Gonzalo Fonseca
Director of Product Marketing: José Ramón Esparza
REPORTER, CONTENTS DIVISION OF MRM WORLDWIDE SPAIN: Creative Director: Elita Acosta Editorial Director: Carmen de Silva Assistant Director: Lala Llorens Coordinator: Carmen R. Cuesta
Art Director: Marcela De Gregorio Layout: Gustavo Held Production: Ángel Garcés Documentation: Nieves Esteban Photomechanics: Rastercolor Printing: LaGráfica ISG Legal deposit number: V-3126-2008
CE
LES
TIAL
Terrestrial and celestial,
body and soul,
sensuality and spirituality.
Born from a quest for perfection
and a search for beauty.
Hours of patient modeling
with painstaking care of detail,
to take porcelain to its
utmost expression.
A creation handcrafted
at the Lladró workshops
in Valencia - Spain.
LONDON - MADRID - BARCELONA - VALENCIA - MOSCOW - TOKYO - NEW YORK - BEVERLY HILLS
www.lladro.com
Beautiful angel
8” x 5 1/2”