- Hollywood Black Film Festival

The 14th Annual
Hollywood Black Film Festival
October 2-6, 2013 * Hollywood, CA
HBFFSponsorshipOpportunities
Connect with established filmmakers, popular film
& TV stars, writers, directors, industry executives,
emerging artists, and diverse audiences from
Hollywood & around the world.
The festival [HBFF] has become a staple in the
Hollywood community and fills a void that hasn’t been
tapped until now in Hollywood…Black Cinema!
- Ralph Farquhar - Acclaimed TV producer & writer...The Parkers, Moesha, & South Central.
About the Festival
History
HBFF was founded in 1998 by its executive director,
Tanya Kersey, in order to enhance the careers of emerging and established black filmmakers through a public
exhibition and competition program. The festival’s goal
is to play an integral role in discovering and launching
independent films and filmmakers by bringing them to
the attention of the industry, media and public.
Since its inception, HBFF Has screened a total of 867
independent films including 156 features, 450 shorts,
141 documentaries, 92 student films, 14 animated films
and 11 music videos, from the United States, United
Kingdom, Canada, France, Japan, the Bahamas, Central
African Republic, Ghana, Burundi, Nigeria, Australia,
South Africa, Kenya, Haiti, Burkina Faso, Niger, Russia, Brazil, Jordan, Jamaica, Spain, Cuba, Trinidad and
Tobago, Singapore and the Philippines. It has held 452
world premieres, 30 U.S. premieres, 122 West Coast
premieres and 65 Los Angeles premieres. Over 60,000
people have attended and enjoyed the diversity of Black
Cinema through this festival.
HBFF Profile:
Our audience includes people who are
changing the face of film, television, theatre
and music around the country -- writers, directors, producers, filmmakers, actors, casting directors, agents, technicians, network
and studio executives, personal managers,
publicists, attorneys, and educators. Our audience also includes industry hopefulls and
the movie-going public.
Attendees by Age
Under 18 2%
18 - 34 36%
35 - 49 47%
50+ 15%
Demographics
Attendees are primarily educated
African Americans between 18 - 49.
29%
71%
1
2
71% of attendees have
graduated from college
and 25% of those have
attended graduate school
By Race
By Income Level
82%
10%
5%
1%
2%
25% $0-30k
African American
Caucasian
Hispanic
Asian
Other
22% $31-60k
13% $61-100k
40% $100k+
Online & Social Media Metrics
www.hbff.org:
Site Visits: 101,000
Page Views: 250,00 Page Views
@hbff : 2,200+ Twitter followers
Over 7,000 followers with
an average 5,787 post
views per month
Active Daily
Discussions
HBFF Sponsor Packet Page 1
Attracting Academy Award winning stars and
industry insiders, HBFF has become a must attend
event in the Hollywood Community.
Attracting Hollywood’s Best & Brightest
Meet some of the people who have been part of the festival over the years.
Sidney Poitier
Academy Award®Winner
& recipient of the Presidential Medal of Freedom,
the highest award given to
a civilian.
Sanaa Lathan
Actor, NAACP Image & BET
Award for Best Actress
Love & Basketball, AVP:
Alien vs. Predator, Blade
Loretta Devine
Actor, 5-time NAACP
Image Award Winner
Jumping the Broom,
Waiting to Exhale,
The Preacher’s Wife
Forest Whitaker
Actor, Producer, Director
Academy Award®Winner
For Best Actor
The Last King of Scotland,
Vantage Point
Ice T
Rap Music Icon, Actor
Law & Order, Surviving
The Game
Cedric the Entertainer
Actor, BET Richard Pryor
Comic of the Year Award
Ice Age, Madagascar,
Original Kings of Comedy
Blair Underwood
Actor, NAACP Image Award
Winner for Outstanding
Actor
The Event, City of Angels,
Dirty Sexy Money
Bill Duke
Actor, Director
Predator, Commando,
Menace II Society, A Rage
in Harlem, Sister Act 2
Anthony Anderson
Actor and Comedian
Law & Order, The Shield,
Transformers, Big Momma’s House, Hustle &
Flow, The Departed
Obba Babatunde
Actor
Dreamgirls (original
Broadway cast), Miss
Evers’ Boys, Introducing
Dorothy Dandridge
Rockmond Dunbar
Actor
Soul Food, Terriers, The
Family That Preys, Kiss
Kiss Bang Bang
Lamaan Rucker
Actor
Tyler Perry’s Meet the
Browns, Why Did I Get
Married 1 & 2
Tracey Edmonds
Producer
Jumping the Broom, Who’s
Your Caddy, Soul Food,
College Hill
John Singleton
Director, Producer, Writer
Boyz In The Hood, Shaft,
Hustle & Flow, 2 Fast 2
Furious, Abduction
Will Packer
Producer,
Takers, Stomp the Yard
1 & 2, Obsessed, This
Christmas
Eriq LaSalle
Actor, Director, Producer
ER, Coming to America,
One Hour Photo, Crazy as
Hell
Michael Beach
Actor, Producer
ER, Waiting to Exhale,
Soul Food, Stargate Atlantis, Crazy as Hell
George Tillman
Director, Producer
Soul Food, Men of Honor,
Barbershop, Notorious
HBFF Sponsor Packet Page 2
“This conference far exceeded my expectations and
the price was too low for what we received!
Thank you again!!!”
-Belinda Bond - Festival Attendee
Festival Highlights
Infotainment Conference
Panels & Workshops
The Infotainment Conference features dozens of informational seminars,
panels and workshops covering a wide range of topics from film financing,
production, distribution and marketing to pitching, writing for television
and film, and new media, in addition to specific programs of interest to
actors. Each year the talk-show style panels, roundtable discussions and
workshops feature nearly 100 industry leaders including studio executives,
filmmakers, producers, directors, writers, agents, distributors, attorneys,
business managers, guild representatives and actors.
HBFF’s Infotainment Conference features dozens
of seminars, panels and workshops covering a wide
variety of topics by those who know best.
Monologue Slam with
Twinkie Byrd
Actors show off their acting skills by
performing a 1 minute monologue
in front of celebrity casting director Twinkie Byrd and her panel of
industry judges.
Pitchathon
A MUST ATTEND event for filmmakers and storytellers hoping to sell
their idea, story, book, or screenplay
to Hollywood buyers. Participants
pitch their story ideas to entertainment industry executives, talent
agents and key personnel who have
the power to “greenlight” desired
projects.
Curt Marvis
President of Digital Media,
Lionsgate Entertainment.
Former CEO & Founder of
CinemaNow
Michael Stuart
Financial Advisor, Morgan
Stanley Smith Barney.
Former Asset Manager for
Bank of America
Anne Marie Gillen
CEO, The Gillen Group,
Former CEO Revelations
Entertainment (Morgan
Freeman), Author - The
Producer’s Handbook
Roy Salter
Founding Principal, The
Salter Group
Global Financial Opinions
& Valuation Services
Tirrell Whitley
Principal CEO, Liquid Soul
Media, a Life Style Marketing Firm with clients like
Sony, Disney, Fox, CNN,
NBC Universal & Others
Peter Graham
Partner, 120dB Films
Prominent financier. Projects include: My Big Fat
Greek Wedding, Monster
and The English Patient
HBFF Sponsor Packet Page 3
This was a mind-blowing educational experience that provided
a practical road map for writing a successful business plan and
structuring my company to attract investors.
- Deborah L. Shariff - Festival attendee
Festival Highlights
Access. Opportunity. Deals.
Live Storyteller Staged
Reading
Jamal Woodard - Notorious
Eva Marcille - Note to Self
The incomparable Freda Payne
To help further diversity in the
film industry, the HBFF Storyteller
Competition encourages and develops black screenwriters. We
identify emerging talent and place
top new screenwriters firmly on
the industry’s radar directly in the
heart of the film industry. The three
competition finalists receive a live,
staged reading of a scene from their
script, performed by professional
actors and directed by a stage/film
director extraordinaire Donald B.
Welch. Actors Loretta Devine, Obba
Babatunde, singer/actor Kenny Lattimore and radio personality/author
Michael Baisden, are among those
who have performed in the lived
staged reading.
Donald B. Welch, Tanya Kersey, Michael
Baisden & Kenny Lattimore
A Conversation With ...
A series of candid conversations
with some of the industry’s hottest
movers and shakers. HBFF has been
honored to have industry tastemakers such as studio executive Devon
Franklin (SVP, Production, Sony), directors John Singleton (“Hustle and
Flow,” “2 Fast 2 Furious,” “Shaft” and
“Boyz N The Hood”), George Tillman (“Soul Food” and “Barbershop”)
and St. Clair Bourne (“The Life and
Works of Gordon Parks” and “John
Henrick Clarke: A Great and Mighty
Walk”) and scribe Tina Andrews
(“ATL” and “Why Do Fools Fall in
Love?”) participate in these enlightening and informative discussions.
A Conversation With Sony Executive Devon
Franklin, Sponsored by Wells Fargo
HBFF Sponsor Packet Page 4
The HBFF team is committed to crafting specific
sponsorship packages that complement the
marketing and sales objectives of individual sponsors.
HBFF Sponsorship
Depending upon the level of investment, HBFF sponsorship benefits may include:
* Center stage branding and visibility to thousands of industry professionals - on prime HBFF festival real estate
* Platform for launching new products and promoting
existing products and services
* Opportunity to create branded and integrated environments
* Sponsored association with a venue, panel/workshop
or special event
* Branded/customized decor
* Step & Repeat Exposure
* VIP and Celebrity gifting and lounge
* Prominent visibility reaching millions with the HBFF
media blitz including strong Internet presence, and a
high-profile press and promotional campaign
* Logo placement on the cover of official program guide
* Advertisements strategically placed in our program
guide (priority positioning)
* Product sampling at HBFF venues
* Commercials on the big screen before selected films
* Branding on HBFF mobile app
* Branded HBFF Wireless Filmmaker Cafe
* Visibility, trailer and links on the HBFF website, which
attracts over 5,000 visitors per day
* VIP passes and tickets to the festival for your clients
and/or employees
* VIP Opening and Closing night gala tickets
* Inclusion in all festival press releases and stand-alone
sponsor press release
* Branded registration bags handed to each Project Stargazer attendee
* Access to event photos & video coverage
* Promotional mailing and/or e-blast to HBFF list
Sponsorship Levels
Presenting
$100k
Supporting
$10k
Premiere
Participating
$25k
$5k
Special Sponsor Opportunities
Opening Night Gala
$50k
Black Party
$30k
Closing Night Gala
$30k
Awards Luncheon
Celebrity Portrait Studio
Audience Choice Award
Project Stargazer
Technology
Storyteller Competition
A Conversation With...
Cyber Cafe
Infotainment Panel
Mobile App
$25k
$25k
$20k
$20k
$20k
$20k
$17k
$15k
$10k
$7.5k
There are additional sponsor opportunities for Registration Bag ($20k), Name Badge/Lanyard ($7.5k), Makeup Provider ($5k), Haircare Provider ($5k), Festival
Friends ($1.5k) and In-Kind Prize Sponsors. Call for
more detailed information on all of these opportunities:
Tanya Kersey 310.365.9102, tanya@hbff.org.
HBFF Sponsor Packet Page 5
“I look forward to this event [HBFF] every year. It’s a significant contribution to the community, and the rich aesthetics
of filmmaking.”
- Karl Gibson- The Hollywood Reporter
HBFF & The Media
We’ve Been Making Headlines for 14 Years
Extend the reach of your brand and
secure media visibility by sponsoring one
of the many HBFF workshops or events.
• FilmThreat.com
• “Good Day Arizona”
KTVK-TV (Channel 3
Phoenix)
• “Good Day Atlanta”
WAGA-TV (Fox
Channel 5 Atlanta)
Executive Director Tanya Kersey on the Red Carpet at the festival
• KJLH-102.3 FM
• KKBT-100.3
• The All News Channel
“The Beat”
• American Urban Radio
Networks
• Indiewire.com
(NBC Channel 11 Atlanta)
• Our Weekly
• People Magazine
• Reelz Channel
• Reuters
• Rolling Out
• Sister 2 Sister Magazine
• The Steve Harvey Morning Show
• The Hollywood Reporter
• The Source Magazine
• AOL BlackVoices
• KUSI Morning News
(UPN Channel 51 San Diego)
• AOL Digital City
• L.A. Watts Times
• UPI News
• Associated Press (AP)
• Los Angeles Sentinel
• Upscale Magazine
• BackStage West
• Los Angeles Times
• USA Today
• BRE Magazine
• Los Angeles Wave Newspaper
Group
• V100
• British Sky Broadcasting
• Ch. 4 NBC Los Angeles
• “Peachtree Morning” WXIA-TV
• TV Tokyo/Japanese TV
• The Wall Street Journal
• Yahoo! Travel
• CHOU Radio & Print (Canada)
• Daily Variety
Deadline.com
• “E! News Weekend”
E! Entertainment
• Entertainment Weekly
• EURweb.com
• Filmmaker Magazine
The HBFF Team at the White Party
Marcus Poulk (r)(Wild-N-Out) at the White Party
HBFF Sponsor Packet Page 6
HBFF is the smart choice when companies need to
meet their marketing and philanthopic needs through
impactful sponsorships.
HBFF Sponsors
We Keep Good Company
HBFF has the pleasure of partnering with the most forward-thinking companies inside and out of the film industry. Join us as we continue to celebrate Black Cinema
and further the profitable efforts of our attendees and our
sponsors. We thank our partners...past & present.
20th Century Fox
ABC Entertainment
Allen Events
AMBI
American Express
AOL Black Voices
Apple/iTunes
Avid
Black Hollywood Education & Resource Center
Black Talent News
Bling Water
Bombay Sapphire
bSide
CBS Entertainment
Charles Schwab & Co.
UK Film Council-sponsored Breakthrough Brits party
Barnholtz Entertainment
Baseline Studio Systems
BET Movies
Black Family Channel
Coca-Cola Company
Code Black Entertainment
Collaborative FX
Couvoisier
Daily Variety
Directors Guild
of America
Discmakers
Eastman Kodak
E.J. Gallo
EURweb.com
Film Profit
Final Draft
Fox Entertainment
Fuji Film
Garrett’s Popcorn
Glidecam
Grand Marnier
HBO Family Channel
Hennessy
Hollywood Creative
Directory
Hollywood Film Institute
Hollywood Reporter
IFP/West
Iman Cosmetics
IndieFlix
KKBT “The Beat”
L.A. Film Office
L.A. Film School
LA Independent News
Liquid Soul Media
Los Angeles Sentinel
Los Angeles Wave
Maverick Entertainment
Miss Jessie’s
Ambi Sponsor Display
NATPE
NBC/Universal
New Line Cinema
New Millennium Studios
New York Film Academy
Nickelodeon
Nike
One Village Entertainment
Organization of Black
Screenwriters
Panavision
Paramount Pictures
Pepsi-Cola
Preston Picture Company
Rainforest Films
Red Bull
Screen Actors Guild
Showtime Networks
SoftSheen Products
Sony Creative Software
Sony Pictures
TBS Superstation
UK Film Council
Upscale Magazine
UrbanWorld Wireless
Warner Bros.
Wells Fargo
Writers Boot Camp
Writers Guild of America
Xenon Entertainment
HBFF Sponsor Packet Page 7
Contact Us Today
Thank You!
Tanya Kersey - Founder/Executive Director, HBFF
310-365-9102 • tanya@hbff.org