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brandstandards - Competitor Group
Updated: 11.14 BRANDSTANDARDS Naming | Logos | Colors | Typography BRANDSTANDARDS Naming Logos Colors Typography TABLE OF CONTENTS 3 4 5 6 7 8 9 10 11 12 13 14 About Us Naming Standards Logo Usage Logo Spacing + Size & Scale Logo + Backgrounds Logo + Photos Official Logo Partnerships Logo Proportions Color Standards Preferred Typeface Typeface Continued Logo Downloads 2 BRANDSTANDARDS About Us Naming Logos Colors Typography brand purpose Produce world class running events that offer big ticket entertainment and an encouraging atmosphere to inspire participants to channel their inner rock star. brand experience • electrifying entertainment • unforgettable memories • rock-solid event production brand personality • inspirational • life of the party • passionate • charitable • approachable • determined • enthusiastic brand promise Strive to provide every participant with a positive, fun and memorable race experience, with Rock ‘n’ Roll panache. We are committed to superb customer service, attention to detail and staging a performance that will leave our fans chanting for an encore. brand essence ToRock 3 BRANDSTANDARDS Naming Logos Colors Typography Naming Standards Event series and local event naming guidelines Rock ‘n’ Roll Marathon Series® • Capitalize all words except for ‘n’ • Use quote marks around ‘n’ • Include ® or ™ on first reference only (Register Trademark Keyboard Shortcut: Mac = Option + R or Win = Alt + 0174) (Unregister Trademark Keyboard Shortcut: Mac = Option + 2 or Win = Alt + 0153) First Reference: Rock ‘n’ Roll Marathon Series® Second Reference: Rock ‘n’ Roll Marathon Series Rock ‘n’ Roll Marathon & 1/2 Marathon Events: The proper name of a Marathon and Half Marathon event is as follows: Rock ‘n’ Roll Half Marathon Events: The proper name of a Half Marathon (only) event is as follows: First Reference: Rock ‘n’ Roll Seattle™ Marathon & 1/2 Marathon Second Reference: Rock ‘n’ Roll Seattle Marathon & 1/2 Marathon Third Reference: Rock ‘n’ Roll Seattle First Reference: Rock ‘n’ Roll San Jose™ Half Marathon Second Reference: Rock ‘n’ Roll San Jose Half Marathon Third Reference: Rock ‘n’ Roll Jan Jose YES:NO: Rock ‘n’ Roll or ROCK ‘N’ ROLLRock and Roll or Rock ‘N’ Roll Marathon & 1/2 MarathonMarathon and 1/2 Marathon Marathon & 1/2 MarathonMarathon & Half Marathon YES:NO: Rock ‘n’ Roll or ROCK ‘N’ ROLLRock and Roll or Rock ‘N’ Roll Half Marathon 1/2 Marathon Rock ‘n’ Roll Marathon Events with Sponsorship: Always include Title Sponsor in event name - The proper name of a Marathon and/or 1/2 Marathon event with sponsorship is as follows: First Reference: P.F. Chang’s® Rock ‘n’ Roll Arizona™ Marathon & 1/2 Marathon Second Reference: P.F. Chang’s Rock ‘n’ Roll Arizona Marathon & 1/2 Marathon Third Reference: P.F. Chang’s Rock ‘n’ Roll Arizona First Reference: Rock ‘n’ Roll Los Angeles™ Half Marathon Benefiting The ASPCA® Second Reference: Rock ‘n’ Roll Los Angeles Half Marathon Third Reference: Rock ‘n’ Roll Los Angeles 4 BRANDSTANDARDS Logo Standards + Usage Use the right logo in the right situation Naming Logos Colors Typography LIMITED USE: Must be used in combination with another official Rock ‘n’ Roll logo. STACKED HORIZONTALICON Primary Usage: Color logo over light color Primary Usage: Color logo over dark color Secondary Usage: One color logo when limited on color Solid BLACK ONLY Secondary Usage: One color logo reversed when limited on color Solid WHITE ONLY NEVER CHANGE THE COLOR OF THE LOGO OR ADD AN OUTLINE TO THE LOGO 5 BRANDSTANDARDS Naming Logo Spacing Allow enough clear space around the logo Logos Colors Typography YES NO YES NO At minimum keep clear space equal to the amount of the width of the ‘n’ around the logo at all times. Logo Size & Scale Always scale the logo proportionately when enlarging or decreasing in size Tip: When scaling the logo up or down hold ‘Shift’ while dragging from one of the 4 corners of the logo. Never stretch the logo disproportionately. 6 BRANDSTANDARDS Logo Standards + Background Place the logo over a contrasting background Naming Logos YES Colors Typography NO Black logo details and text is too difficult to read over the background. Use the reversed out option. Color logo is difficult to see over dark blues, use the all white reversed out logo. Avoid using full color logo with pink. The red logo details and text is very difficult to read, use the all white reversed out logo. White logo details and text is too difficult to read over the background. Use the primary color option. Colors do not contrast well, use the solid black option 7 BRANDSTANDARDS Naming Logos Colors Typography Logo Standards + Photos Make the logo standout when using over a photo POOR Logo is difficult to see and does not have enough contrast between the logo and the photo BETTER Logo is in good placement, but the background could use more contrast to make the logo stand out more BEST Logo is in ideal placement with plenty of clear space and contrasts well to the background 8 BRANDSTANDARDS Official Logo Partnership Guidelines for: Sponsor-Produced Branding OFFICIAL YOUR PRODUCT OF THE ROCK ‘N’ ROLL MARATHON SERIES® For usage on any printed, event signage or digital collateral, the Rock ‘n’ Roll Marathon Series logo must be given more than or equal billing to the official partnership/sponsor logo when appearing side-by-side. (example on right). Official partnership/sponsor logos can NOT appear larger than the Rock ‘n’ Roll Marathon Series logo within the same instances described above. Naming Logos Colors Typography YES OFFICIAL YOUR PRODUCT OF THE ROCK ‘N’ ROLL MARATHON SERIES® OFFICIAL YOUR PRODUCT OF THE ROCK ‘N’ ROLL MARATHON SERIES® NO OFFICIAL YOUR PRODUCT OF THE ROCK ‘N’ ROLL MARATHON SERIES® OFFICIAL YOUR PRODUCT OF THE ROCK ‘N’ ROLL MARATHON SERIES® 9 BRANDSTANDARDS Event Logo + Series Logo Proportion Guidelines Naming YES Logos Colors Typography NO When using an official Rock ‘n’ Roll event logo along with the Rock ‘n’ Roll Marathon Series logo, be sure to ALWAYS match the word-mark ‘Rock ‘n’ Roll Marathon Series’ portion of the Series Logo to the width of the event city name of the Event Logo. Be aware of minimum spacing guidelines from page 6 of this document. 10 BRANDSTANDARDS Naming Logos Colors Typography Rock ‘n’ Roll Marathon Series Branding Colors Preferred colors PMS CMYK RGB Black C:30 M:30 Y:30 K:100 R:0 G:0 B:0 PMS CMYK RGB 1797c C:0 M:100 Y:99 K:4 R:227 G:27 B:35 PMS CMYK RGB White C:0 M:0 Y:0 K:0 R:255 G:255 B:255 PMS CMYK RGB 40% Black C:0 M:0 Y:0 K:40 R:167 G:169 B:172 11 FUTU MEDIU BRANDSTANDARDS Naming Logos Colors Typography Font Futura STD: Use for Headlines & Taglines Preferred Typeface: Use for Headlines Futura STD Extra Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Secondary Typeface: Use to create contrast Futura STD Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Alternate Typeface: Use for tagline along with headline text Futura STD Heavy abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Example ROCKON JANUARY 1, 2014 12 BERTH Akzide BRANDSTANDARDS Naming Logos Colors Typography Font Berthold Akzidenz Grotesk: Use for Body Copy Preferred Body Copy Fonts: Secondary Body Copy Fonts: Berthold Akzidenz Grotesk Medium Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Light Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Medium Cond. Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Regular abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Bold Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Bold Cond. abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Ext. Bold Condensed abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Ext. Bold Cond. Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Light abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Medium abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Berthold Akzidenz Grotesk Med. Italic abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Extra Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Super abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Berthold Akzidenz Grotesk Light Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Berthold Akzidenz Grotesk Medium Extended abcdefghijklmnopqrst uvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 Berthold Akzidenz Grotesk Bold Extended abcdefghijklmnopqrst uvwxyz ABCDEFGHIJKLMNOPQRS TUVWXYZ 0123456789 Berthold Akzidenz Grotesk Bold Ext. Italic abcdefghijklmnopqrst uvwxyz ABCDEFGHIJKLMNOPQ RSTUVWXYZ 0123456789 Berthold Akzidenz Grotesk Extended abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRST UVWXYZ 0123456789 13 BRANDSTANDARDS Naming Logos Colors Typography Download the latest event Logos: Visit cgimediakit.comtodownloadthemostup-to-dateeventserieslogos 14
