End violence project communications report 2014

Transcription

End violence: Women's rights and safety online
Communications report 2014
Flavia Fascendini
January - December 2014
End violence: Women's rights and safety online - Communications report 2014
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Table of Contents
End violence: Women's rights and safety online................................................................................................................................1
Communications report 2014......................................................................................................................................................1
Guiding ideas for the End violence project communications plan......................................................................................................3
Communication outputs.............................................................................................................................................................4
What changed in our communications developments from 2013 to 2014?.......................................................................................10
Social media.......................................................................................................................................................................10
Mailing lists.........................................................................................................................................................................10
Visuals and multimedia content.............................................................................................................................................10
Media reach and engagement...............................................................................................................................................10
End violence project significant activities and corresponding content production..................................................................................16
Spaces for publication .........................................................................................................................................................16
a) Commission on the Status of Women 58 – March 2014........................................................................................................16
b) Imagine a Feminist Internet – May 2014............................................................................................................................18
c) Feminist Principles of the Internet .....................................................................................................................................21
d) What are you doing about violence against women? campaign – July 2014.............................................................................22
e) CEDAW Committee and the General recommendation on girls’/women’s right to education – July 2014......................................23
f) Internet Governance Forum – September 2014....................................................................................................................23
g) 27th session of the UN Human Rights Council ....................................................................................................................26
h) Global Information Society Watch edition – November 2014.................................................................................................26
i) Take Back the Tech! campaign – November/December 2014..................................................................................................26
j) Supporting Women Human Rights Defenders.......................................................................................................................27
k) Messaging tech-related violence against women..................................................................................................................28
l) End violence research results.............................................................................................................................................32
Case studies ......................................................................................................................................................................33
m) Local stories: Project partners' work.................................................................................................................................34
Most Significant Change stories.............................................................................................................................................36
n) Supporting partners' campaigns........................................................................................................................................37
Content dissemination reach in figures...........................................................................................................................................38
Visits to GenderIT.org .............................................................................................................................................................39
Appendix I: Full list of media hits..................................................................................................................................................42
Appendix II: What are you doing about VAW? campaign ..................................................................................................................47
Campaign materials.................................................................................................................................................................47
Banners.............................................................................................................................................................................47
Flyer..................................................................................................................................................................................47
Media brief.........................................................................................................................................................................48
Email.....................................................................................................................................................................................49
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Social media...........................................................................................................................................................................49
Impact...................................................................................................................................................................................50
Social media.......................................................................................................................................................................50
#WhatAreYouDoingAboutVAW: Reach overview.......................................................................................................................50
#mujeryviolenciaqhacestu: Reach overview............................................................................................................................53
Press.....................................................................................................................................................................................56
Regional diversity................................................................................................................................................................58
Linguistic diversity...............................................................................................................................................................59
Reflections..............................................................................................................................................................................60
Email distribution full list .........................................................................................................................................................62
Appendix III: Figures in detail of unique visitors and visits to GenderIT.org per month during 2014.......................................................68
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Guiding ideas for the End violence project communications plan
In terms of the End violence: Women's rights and safety online project communications plan, the project team set a vision: APC and WRP
as leaders in the tech-related VAW area by 2017.
The objectives of the communications plan were determined as follows:
1. Build the visibility and reach of the entire project in a consistent way through the production and dissemination of content and media
outreach.
•
Raise awareness about technology-related violence against women (VAW) as an issue for women’s rights and internet rights
activists.
•
Support project advocacy objectives in a timely, consistent and provable way, through the production and dissemination of strategic
content and media outreach.
The audiences for influence and messaging were disaggregated as follows:
•
Individual women and girls who have experienced tech-related VAW and those interested in this area who want to take practical
action
•
Women's human rights organisations and leaders (women’s and girls’ rights groups, women who are leaders in internet rights and
human rights, and APC member organisations, especially those working on VAW who we want to take up these issues)
•
Policy makers
•
Private sector (corporations, technology groups for implementation of crowd mapping for social change).
General audiences:
•
Internet users
•
Journalists and media.
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Communication outputs
The communications outputs in terms of the communications plan for the entire project were determined as shown in the following table:
Timeline
In process
Action
Messaging
Outcomes
Developed clear messaging for all target audiences to brand the project and its relationship to
APC’s work against VAW, Take Back the Tech!
2013
Tagline
Used a tagline for the project in all communications. Tagline was used consistently in all
materials produced, acknowledging project partners and funder.
Keeping closer track of project
Ongoing
Ongoing
partners' communications-
Project partners shared their newsworthy information with End violence project communications
related activities
team (see comments about this later in this report).
Liaising with rights.apc.org
End violence project articles co-produced with Connect Your Rights! project team, and
republished in rights.apc.org
Ongoing
Project information
APC.org project page was regularly updated on project-related information in English, Spanish
and French.
Information, documentation and content production
Ongoing
Take Back the Tech! website
Started working to turn Take Back the Tech! website into a multi-purpose one.
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Ongoing
Subject, timing
APC.org visibility
Multimedia
and quantity to
APC.org website visibly reflected the project and the parts involved.
Multimedia content produced respecting subject, time and quantity as agreed, and published on
APC.org project page as well as on GenderIT.org, and other project spaces.
be determined
Weekly/bi-
News/newsletter
monthly as
Articles and publications were featured in APCNews in 3 languages. Content was published,
repackaged or linked on APC.org and disseminated in APCNews.
necessary
Ongoing, as
Analysis
needed
Hot topics were repackaged, in-depth articles were published on GenderIT.org and disseminated
in all online spaces as well. Encouraged partners to blog on GenderIT.org’s Feminist Talk,
reflecting their analysis on the project subject. GenderIT.org editions included some of these
pieces.
Partners' local news and blogs are reposted in designated online spaces such as APC.org and
Ongoing
Aggregating partners’ blogs
Annually
Annual reports
Baseline data in the first year was published on GenderIT.org and on APC.org project page.
2014/2015
Research findings
Partial research findings were published on APC.org project page, as well as on GenderIT.org and
GenderIT.org.
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disseminated via news and analysis pieces on APC.org and GenderIT.org.
2013
GenderIT.org editions
Three GenderIT.org editions were produced and disseminated on time.
Internal communications
Mailing lists were used actively by partners and team to share content and updates, to exchange
Ongoing
Cross-project communications
local work challenges and development, to announce project deadlines, and to facilitate crossproject communications.
Ongoing
Project communications
Actively used the Women's Rights Programme team mailing list to facilitate project-related
coordination tasks. Included APC communications representatives.
Ongoing
Photo sharing
Collected, selected and highlighted photographs from partners.
Social media
Ongoing
Content dissemination
Posted on Twitter and Facebook any content produced related to the project. Used existing
accounts and #takebackthetech, #endVAW and #GenderIT in English (and relevant ones in other
languages).
Ongoing
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Connection with partners
Social media was used to connect with partners. Set up list of all country partners (all
languages) on Twitter, Facebook and Pinterest with @takebackthetech account. Engaged
regularly in these spaces. Used existing accounts and #takebackthetech, #VAW, #genderIT in
English and #genderites in Spanish.
Global connections
Social media was used to disseminate topics of interest and to engage with women
journalists/bloggers, as well as women's rights, sexual rights and internet rights groups.
Engaged and posted about related topics shared over email list by partners and others in the
Ongoing
network on relevant topics, using existing accounts and #takebackthetech, #VAW ,#genderIT in
English and #genderites in Spanish. Reached women journalists/bloggers who write on VAW and
related issues (they are very often allies and also facing online harassment themselves).
Events coverage
Used live-tweeting to cover important events related to campaigns and make connections. Used
existing accounts and #takebackthetech, #VAW, #genderIT in English and #genderites in
Ongoing
Spanish. A special hashtag was used during the July Take Back the Tech! campaign targetting
internet intermediaries (#whatareyoudoingaboutvaw) and before the Global Meeting on Gender
and Sexuality (#imagineafeministinternet).
Media outreach
Ongoing
Ongoing
Media partners identification and
liaison
Media contacts
Media partners were contacted whenever there was newsworthy information available.
Started developing a database of media contacts interested in VAW, gender and ICTs, women’s
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rights and ICT4D.
Ongoing
Press releases
Timely press releases were sent on demand. Dissemination provided as needed to media
partners and contacts, such as when an issue becomes newsworthy or for planned, major project
milestones or events.
Monitoring and evaluation
Analysis of readership of project-related articles was provided both for APC.org and GenderIT.org
On demand
Links to
previous item
Readership
Reach report
websites, usually after an edition was launched.
Monitored the project/issue presence in mass and social media in English, French and Spanish. A
special media reach report was developed for the July Take Back the Tech! campaign targeting
internet intermediaries to gather the learnings from that successful experience.
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What changed in our communications developments from 2013 to 2014?
▪ Social media
Greater investment was made in engaging partners, internet intermediaries, media and policy makers via Twitter, through the
#imagineafeministinternet campaign and the July Take Back the Tech! campaign #whatareyoudoingaboutvaw. For the latter, users were
invited to tweet using #WhatAreYouDoingAboutVAW in English, and #mujeryviolenciaqhacestu in Spanish. They were also invited to follow
@takebackthetech and @dominemoslastic for the continuing conversation. A set of tweets and Facebook posts in English and Spanish were
created and suggested for APC staff and partners to disseminate consistently and strategically on social media. A list of strategic
constituencies and companies with their Twitter handles was created so that tweets would be directed at them.
▪ Mailing lists
Greater investment was made in involving project partners through mailing lists and social media, and commissioning articles on their
activities.
▪ Visuals and multimedia content
Major efforts were made to provide visually attractive content and more multimedia content (video, audio, Storify stories). These achieved
interesting results in terms of the level of circulation.
▪ Media reach and engagement
2014 was an outstanding year in terms of media reach. The Take Back the Tech! campaign on internet intermediaries was exceptionally
successful in terms of media coverage in quantity, diversity and the level of the mainstream media reached. Below are the hits considered
significant because of the publication's mainstream prominence.
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Citation
Screenshot
Tsukayama, Hayley. "In Getting Twitter
Abuse, Zelda Williams Is Hardly Alone".
Washington Post. 14 Aug. 2014. Web.
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Dewey, Caitlin.“New report slams
Twitter, Facebook and YouTube for
secrecy around harassment of women
online”. Washington Post. 16 Sep.
2014. Web.
Linshi, Jack. “Report gives Facebook,
Twitter and YouTube an 'F' in handling
harassment”. Time. 16 Sep. 2014.
Web.
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(Reprint of Time article). “Report gives
Facebook, Twitter and YouTube an 'F' in
handling harassment”. Fortune. 17
Sep. 2014. Web.
Bucci, Léa. “Sur le harcèlement en
ligne, Facebook, Twitter et YouTube
sont à la traîne” (On harassment
online, Facebook, Twitter and Youtube
lag behind). Slate.fr. 17 Sep. 2014.
Web.
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“Are YouTube, Facebook, Twitter Hiding
Female Abuse Data?”. The New Indian
Express. 18 Sep. 2014. Web.
Jansen, Thiago and Matsuura, Sérgio.
“Assédio e ameaças são negligenciados
por redes sociais” (Harassment and
threats against women are neglected
by social networks). O Globo. 17 Sep.
2014. Web.
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“Una campaña impulsa a denunciar la
violencia de género en las redes”
(Campaign urges the denunciation of
gender-based violence in social
networks). Agencia Télam. 20 Jul.
2014. Web.
The previous article was republished
several times by national and regional
media, reaching the media clipping
report of the Public Ministry of Defence
of Buenos Aires.
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End violence project significant activities and corresponding content production
Spaces for publication
•
GenderIT.org is one of the main platforms for dissemination of End violence project-related communications efforts.
•
APC.org further disseminates any articles developed under the End violence project, via its newsletter in English, Spanish and
French, as well as through publication on the APC website. Project activities and news were distributed and highlighted on various
APC websites, including APC.org, rights.apc.org, takebackthetech.net and GenderIT.org, depending on their relevance. During 2014
we also introduced the Most Significant Change stories, which were exclusively published on APC.org.
a) Commission on the Status of Women 58 – March 2014
The APC Women’s Rights Programme attended the fifty-eighth session of the Commission on the Status of Women, which took place at the
United Nations Headquarters in New York on 10-21 March 2014. Last year’s priority was “Challenges and achievements in the
implementation of the Millennium Development Goals for women and girls” and the review theme was “Access and participation of women
and girls to education, training, science and technology, including for the promotion of women’s equal access to full employment and decent
work, from the 54th session of the CSW.” Here are the articles and blog posts developed to support and disseminate this activity:
Follow-up to Beijing: APC Women's Rights Programme at CSW58 (1620 reads in English and 1142 reads in Spanish on APC.org and 717
reads in English on GenderIT.org)
New GenderIT.org edition is out! Back and forth in the advancement of women's rights at CSW58 (1337 reads in English and 1107 reads in
Spanish on APC.org)
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Fighting the backlash: Moving the agenda forward at the CSW (1732 reads in English and 827 reads in Spanish on GenderIT.org)
CSW58: "We need to move beyond agreements towards public policies that will fulfil the commitments made to women" (1030 reads in
English and 868 reads in Spanish on GenderIT.org)
CSW58: Conclusions point to digital gender gap as impediment to exercise of human rights (2355 reads in English on GenderIT.org)
CSW58: Jan Moolman from APC explains centrality of media and ICTs in conversations about development (2072 reads in English on
APC.org and 2738 reads in English on GenderIT.org)
LAC countries submit position letter on CSW58 agreed conclusions (1785 reads in English on APC.org and 1287 reads in English on
GenderIT.org)
Leading up to the Beijing Review: Strategising for Section J (3287 reads in English on APC.org and 1666 reads in English on GenderIT.org)
Jac sm Kee on Take Back the Tech! @ CSW58: Access and control of technology is critical to advance on women´s rights (2264 reads in
English on APC.org and 2005 reads in English on GenderIT.org)
Good women, girls and HIV: Morality over health at the Commission on the Status of Women (1740 reads in English on GenderIT.org)
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GenderIT.org edition: Back and forth in the advancement of women's rights at CSW58
On 15 April 2014, after the 58th meeting of the Commission on the Status of Women (CSW), GenderIT.org circulated the bilingual edition
“Back and forth in the advancement of women's rights at CSW58” (in Spanish/Portuguese: “Avances y retrocesos en el progreso de los
derechos de las mujeres en CSW 58”) which reflected on some of the issues that were advocated for during the meeting by the Women’s
Rights Programme, as well as materials produced as part of the event coverage, and those materials that the “End violence” project
agenda addressed as main concerns in relation to the event.
The edition was distributed via the GenderIT.org bilingual (English and Spanish/Portuguese) newsletter to over 600 subscribers, and via
both GenderIT.org Twitter accounts to more than 2840 followers. Further distribution took place via other APC and partners' mailing lists
and social networks to over 1400 women's and human rights defenders/activists, CSW participants, CSO members, journalists and
content providers, as well as policy makers and strategic partners for the event.
Between March, April and May 2014 (the month when the CSW meeting took place with GenderIT.org coverage, plus the month when the
edition was sent, until a month after) a total of 27,143 different visitors accessed the website, and the GenderIT.org website received a
total of 53,275 visits.
b) Imagine a Feminist Internet – May 2014
APC held a Global Meeting on Gender, Sexuality and the Internet in Malaysia between 12 and 17 April, to explore and develop the collective
understanding of what a feminist internet looks like. One of the goals of the meeting was to find, within a sex-positive queer framework, an
agreement on core feminist principles for a transformative internet, in order to develop a set of evolving Feminist Principles of the Internet.
Here are the articles and blog posts developed to support and disseminate this activity:
"Keep it open, baby": Building principles for a feminist internet (2161 reads in English on APC.org)
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Join us in a global conversation for a feminist internet #imagineafeministinternet (1580 reads in English on APC.org and 1143 reads in
English on GenderIT.org)
Global Meeting on Gender, Sexuality and the Internet (3000 reads in English on APC.org and 1091 reads in English on GenderIT.org)
EROTICS, activism and feminist porn (1025 reads in English on APC.org)
Becoming an agent of change (1296 reads in English on GenderIT.org)
Marginalised desires and the internet (748 reads in English on GenderIT.org)
Thirty years after 1984: Who’s looking at you? (759 reads in English on GenderIT.org)
The not-so-strange feeling that someone’s always watching you (1084 reads in English on GenderIT.org)
Interview with Nana Darkoa: Adventures from the bedroom of an African woman (1553 reads in English on GenderIT.org)
New GenderIT.org edition on gender, sexuality and the internet (1117 reads in English on APC.org)
Video: Feminist talks on a feminist internet (1376 reads in English on APC.org and 3497 reads in English on GenderIT.org)
Time to come out!: Pioneering women in history of technology (1785 reads in English on APC.org and 2398 reads in English on
GenderIT.org)
What does it take to create a feminist internet? (1534 reads in English on APC.org and 1057 reads in English on GenderIT.org)
Panel on “Power, Politics and Agency” to #imagineafeministinternet (1206 reads in English on APC.org and 1387 reads in English on
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GenderIT.org)
Sex and the internet: Intersectionality in internet rights (1339 reads in English on APC.org and 1663 reads in English on GenderIT.org)
(Audio) Conversation with Maureen James, Funding and Strategy Specialist at IFEX (766 reads in English on GenderIT.org)
Gender, sexuality and the internet to #imagineafeministinternet (2098 reads in English on GenderIT.org)
Sexuality, feminism, activism and the internet we dream of (2444 reads in English on APC.org and 1128 reads in English on GenderIT.org)
Digital storytelling: Animating personal and political narratives (444 reads in English on GenderIT.org)
Imagining a misogyny-free internet (1383 reads in English on GenderIT.org)
Sex, lies and the perils of Facebook dating (501 reads in English on GenderIT.org)
#imagineafeministinternet: "No topic was off limit," says Nana Darkoa (806 reads in English on GenderIT.org)
Digital Security – from silencing to claiming safe spaces (2149 reads in English on GenderIT.org)
Imagining a digitally secure, feminist internet (843 reads in English on GenderIT.org)
Sexual rights, internet rights, and feminism! (708 reads in English on GenderIT.org)
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GenderIT.org edition: Gender, sexuality and the internet
In April 2014, Malaysia was the backdrop for academics, feminist and queer activists, and internet rights and policy specialists from
diverse organisations and networks coming from many different countries to reflect on and analyse contentious issues of gender,
sexuality and the internet. Most of the material featured in this edition drew on those debates and took them further. We proudly
introduced the evolving Feminist Principles of the Internet drafted with the participation of many activists, and the first research outputs
from the “End violence: Women’s rights and safety online” project were highlighted in the resources section.
The edition was distributed via the GenderIT.org bilingual (English and Spanish/Portuguese) newsletter to over 600 subscribers, and via
both GenderIT.org Twitter accounts to more than 2840 followers. Further distribution took place through other APC and partners' mailing
lists and social networks to over 1400 women's and human rights defenders/activists, CSW participants, CSO members, journalists and
content providers, as well as policy makers and strategic partners for the event. Between 1 September 2014 – when the edition was sent
out – until a month after, a total of 15,656 different visitors accessed the GenderIT.org website, which received a total of 45,787 visits.
c) Feminist Principles of the Internet
Over three days, the participants in the Imagine a Feminist Internet meeting debated around the intersections of gender, sexuality and the
internet – not only as a tool, but as a new public space. In thinking through these issues, the participants at the meeting developed a set of
15 feminist principles of the internet. These are designed to be an evolving document that informs our work on gender and technology, as
well as to influence our policy-making discussions when it comes to internet governance. Here are the articles and blog posts developed to
support and disseminate this activity:
Feminist Principles of the Internet (3520 reads in English and 875 in Spanish on APC.org, 7123 reads in English and 331 reads in Spanish
on GenderIT.org)
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Why do the Feminist Principles of the Internet matter? (831 reads in English on APC.org and 430 reads in English on GenderIT.org)
d) What are you doing about violence against women? campaign – July 2014
This Take Back the Tech! campaign invited users to rate internet intermediaries on various aspects related to violence against women, using
a report card developed for the occasion and drawing heavily on the End violence research findings. Here are the articles and blog posts
developed to support and disseminate this activity:
Join us in the Campaign: What Are You Doing About Violence Against Women (1680 reads in English on GenderIT.org)
Take Back the Tech! campaign starts targeting Facebook, Twitter and YouTube (1593 reads in English and 1146 reads in Spanish on
APC.org)
What Are You Doing About Violence Against Women? (2735 reads in English and 2855 reads in Spanish on APC.org)
#WhatAreYouDoingAboutVAW campaign: Social media accountability (990 reads in English on GenderIT.org)
Report card
Press release: A+ for profits, F for women's rights: Take Back the Tech! campaign invites users to rate Facbook, Twitter and YouTube (2776
reads in English on APC.org)
Press release: Take Back the Tech! campaign starts targeting Facebook, Twitter and YouTube (3106 reads in English on APC.org)
It is important to flag as well that other content was featured to consistently support the campaign, as in the case of the items selected for
the GenderIT.org DJ's Choice section (see below in DJ's Choice), with one or more articles related to online harassment, internet
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intermediary policies, and tech-related VAW in general included in all the editions.
Important note: Please refer to the media report developed for the TBTT internet intermediaries campaign to see more details on its
reach and impact, included as an appendix in this report.
e) CEDAW Committee and the General recommendation on girls’/women’s right to education – July 2014
On 7 July 2014, the UN Committee on the Elimination of Discrimination against Women (CEDAW) held a General Discussion on the Right to
Education for Girls and Women, the aim of which was to commence the Committee’s process of elaborating a “General Recommendation on
girls’/women’s right to education.” Here are the articles and blog posts developed to support and disseminate this activity:
CEDAW: APC's submission to the Committee on the General recommendation on girls’/women’s right to education (published on APC.org
and on GenderIT.org in English, 487 reads)
f) Internet Governance Forum – September 2014
The 9th Internet Governance Forum (IGF) was held on 2–5 September 2014 in Istanbul, Turkey. Around 3000 people from governments,
intergovernmental organisations, the private sector and civil society from all over the world attended. Here are the articles and blog posts
Summary Report of the Gender Dynamic Coalition meeting at the IGF 2014 (695 reads in English on GenderIT.org)
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9th IGF: Feminist talks scale over the walls of internet governance (355 reads in English on APC.org)
“In our work, the internet is a main stakeholder”: A feminist talk with Hayriye Avatar at the IGF (681 reads in English on APC.org and 1297
(Re)govern and (re)imagine a feminist internet: Sex, rights and internet governance at the IGF 2014 (1157 reads in English on APC.org and
840 reads in English on GenderIT.org)
#WhatAreYouDoingAboutVAW campaign: Social media accountability (967 reads in English on APC.org and 989 reads in English on
GenderIT.org)
Thoughts on the 9th Internet Governance Forum (952 reads in English on APC.org)
APC at IGF 2014: Bishakha Datta on the Feminist Principles of the Internet (379 reads in English on GenderIT.org)
Gender Workshops, Actions, and Events at the IGF 2014 (872 reads in English on GenderIT.org)
IGF 2014: Gender Dynamic Coalition taking place on Tuesday 2 September (524 reads in English on GenderIT.org)
Moderate progress in gender parity and inclusion at the IGF between 2012-2013 (674 reads in English on GenderIT.org)
Never mind the nipples: Sex, gender and social media (830 reads in English and 786 reads in Spanish on GenderIT.org)
How crucial is anonymity for sexual exploration and promoting sexual rights activism (811 reads in English on APC.org and 1445 reads in
IGF 2014: From Istanbul with love or “honey trap”? (700 reads in English on APC.org and 1223 reads in English on GenderIT.org)
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9th Internet Governance Forum: Gender and sexuality online (807 reads in English on APC.org and 997 reads in English on GenderIT.org)
Women's rights at the 2014 IGF (1272 reads in English on APC.org and 1662 reads in English on GenderIT.org)
APC launches "Feminist Principles of the Internet" at 2014 Internet Governance Forum (1040 reads in English on GenderIT.org)
GenderIT.org edition: 9th IGF: Feminist talks scale over the walls of internet governance
After the Internet Governance Forum which took place in September 2014, on 29 September GenderIT.org circulated the edition “9th IGF:
Feminist talks scale over the walls of internet governance” which reflected on some of the issues that were advocated for during the
meeting by the Women’s Rights Programme. This edition of GenderIT.org offered reflections from feminist and queer activists who
participated in the Internet Governance Forum held on 2-5 September 2014 in Istanbul, Turkey. The feminist talks on internet governance
included in the edition helped scale over the still relatively thick walls that tend to divide gender issues and internet governance as
separate arenas.
The edition was distributed via the GenderIT.org newsletter to over 345 subscribers in English, and via both GenderIT.org Twitter accounts
(English and Spanish) to more than 2800 followers. Further distribution took place via APC and partners' mailing lists and social networks
to over 1400 women's and human rights defenders/activists, the EROTICS and End violence projects' mailing lists, IGF participants and
specific IGF-related mailing lists, CSO members, journalists and content providers, as well as policy makers. Between September and
October 2014 (the month when the IGF meeting took place with GenderIT.org coverage and the edition was sent out, until a month after)
a total of 28,039 different visitors accessed the website, and the GenderIT.org website received a total of 78,912 visits.
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g) 27th session of the UN Human Rights Council
Hands off my internet! Abortion stigmas - accessing and controlling information on reproductive rights (717 reads in English on APC.org and
h) Global Information Society Watch edition – November 2014
Here are the articles and blog posts developed to support and disseminate this activity:
Sexual rights in Indonesia: Creating and protecting safe spaces for women minority groups (1436 reads in Engliish on GenderIT.org)
Korea: Women’s privacy in danger through surveillance and leaking of private information (1724 reads in English on APC.org and 1654
i) Take Back the Tech! campaign – November/December 2014
2014's campaign invited users to reframe the conversation about violence against women as a violation of our fundamental human right to
freedom of expression. Also in 2014, APC’s Take Back the Tech! campaign was globally acclaimed for its “efforts to reduce threats online
and build women’s confidence and security in the use of ICTs,” winning first place under category 6 in the first edition of the Gender
Equality Mainstreaming – Technology (GEM-Tech) Awards, from over 360 nominations and 37 finalists from more than 70 countries. GEMTech is an annual special ITU-UN Women joint achievement award for outstanding performers and role models in gender equality and
mainstreaming in the area of ICTs. Here are the articles and blog posts developed to support and disseminate this activity:
Take Back the Tech! campaign wins ITU award for gender equality in tech (381 reads in English on GenderIT.org)
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Turn an idea into action: Clap to Take Back the Tech! (1486 reads in English on APC.org and 462
Take Back the Tech! campaign Storify: Violence silences: Document. Challenge. Reclaim our right to
expression (882 reads in English on APC.org)
Take Back the Tech! campaign: Real stories by real women (1293 reads in English on APC.org)
Violence silences: Document. Challenge. Reclaim our right to expression (386 reads in English on
GenderIT.org)
Jac sm Kee receiving the ITU award on
behalf of APC.
j) Supporting Women Human Rights Defenders
GenderIT.org published materials reaffirming that the same rights that people have offline must also be protected online, and highlighting
that online harassment against women human rights defenders is an aggressive violation of their rights to freedom of expression and
association, among others. Here are the articles and blog posts developed to support and disseminate this activity:
Our right to safety: Publication addresses women human rights defenders’ approach to protection (1928 reads on APC.org in English and
1171 reads on GenderIT.org in English)
AWID and the Women Human Rights Defenders International Coalition are re-launching “Our right to safety: Women human rights
defenders' holistic approach to protection” (713 reads in English on APC.org and 1172 reads in English on GenderIT.org)
New edition of Security in-a-Box: Challenges faced by women human rights defenders and sexual rights activists (1610 reads in English on
APC.org)
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What's the point of the revolution if we can't tweet? Women Human Rights Defenders speak out (1075 reads in English on APC.org and 465
Solidarity with imprisoned activists, with or without Facebook (1006 reads in English on APC.org and 1388 reads in English on
GenderIT.org)
Statement from members of the WHRD IC to the Human Rights Council on its 27th Session (182 reads in English on GenderIT.org)
Women Human Rights Defenders International Coalition alarmed at reports of violence against Leyla Yunus in prison (847 reads in English
on APC.org and 4803 reads in English on GenderIT.org)
k) Messaging tech-related violence against women
A series of articles and blog posts were published on GenderIT.org and APC.org in the last year to address issues directly related to techbased violence against women or exploring the intersections of this topic with others, such as sexuality and sexual rights. The intention was
to bring context to enable a deeper analysis of technology-based VAW and all its implications. Here are the articles and blog posts
Participants in Costa Rican Women's Hackathon develop software applications to solve social problems (402 reads in English on APC.org)
Tackling gender-based violence with technology - Case studies of mobile and internet technology interventions in developing contexts (977
Queering internet governance in Indonesia (1050 reads in English on GenderIT.org)
Tools and Tactics for the LGBTI community in sub-Saharan Africa (1413 reads in English on GenderIT.org)
28
Twitter doth not a revolution make, but it maketh a difference (471 reads in English on GenderIT.org)
Feminist Africa 18: e-spaces / e-politics (1163 reads in English on GenderIT.org)
Join People Links Digital Gatherings to discuss technology related violence against women (1845 reads in English on GenderIT.org)
People Links digital gathering discusses tech-related violence against women (1390 reads in English on APC.org)
(Audio) Erika Smith in People Links Digital Gatherings: "We live in a world where privacy is not the default setting" (636 reads in English on
GenderIT.org)
Erika Smith: "It’s society’s responsibility, the companies’, and our countries’ to keep us safe" (894 reads in English on GenderIT.org)
In Conversation: Jennifer Radloff and Jan Moolman on technology-related violence against women (1554 reads in English on APC.org)
Emma Watson, trolls and a feminist internet in English on GenderIT.org)
The coming of (digital) age: How African feminists are using the internet to change women's lives in English on GenderIT.org)
Alberto Cerda: "There are many more international agreements to protect intellectual property than to protect people's privacy" in English
on GenderIT.org)
Applications open for the Gender and Technology Pop-up Institute (1175 reads in English on APC.org and 293 reads in English on
GenderIT.org)
Coming of (digital) age: How African feminists are using the internet to change women's lives
29
APC brings debate on sexual rights, online hate speech and violence against women to RightsCon (1546 reads in Engliish on APC.org)
How technology informs my activism: A conversation with gender and technology activists in Barcelona (9526 reads in English on APC.org
and 9529 reads in English on GenderIT.org)
10 tips for challenging internet-based gender-discrimination and online harassment against women and girls (1605 reads in English on
APC.org and 494 reads in English on GenderIT.org)
Facebook: The king laid bare and the drag queens (679 reads in English and 486 reads in Spanish on APC.org, and 451 reads in English and
879 reads in Spanish on GenderIT.org)
Tools and Tactics for the LGBTI community in sub-Saharan Africa (725 reads in English on APC.org and 1417 reads in English on
GenderIT.org)
The Video-For-Change Africa Network is Born! (1386 reads in English on APC.org)
Women Weave the Web: Digital inclusion and empowerment campaign (1612 reads in English on APC.org)
Uganda’s Anti-Homosexuality Bill – a great blow to internet freedom (1310 reads in English on APC.org and 1865 reads in English on
GenderIT.org)
AfriSIG 2014: The Journey (435 reads in English on GenderIT.org)
Difficulties in documenting: Why it can be hard for women to speak out (430 reads in English on GenderIT.org)
Social media: Why can't I just leave? Why is it hard to stay? (596 reads in English on GenderIT.org)
Trials of a confused feminist (in an internet governance school) (2304 reads in English on GenderIT.org)
30
International Women's Media Foundation website hacked (456 reads in English on GenderIT.org)
Celebrating women in ICT at APNIC 38 (351 reads in English on GenderIT.org)
Why internet rights matter for Africa(ns) (1106 reads in English on GenderIT.org)
Digital misogyny: “It felt like 514 people had raped me all over again” (654 reads in English on GenderIT.org)
Namita Aavriti: Through a freedom of speech and privacy laws lens (372 reads in English on GenderIT.org)
New Media and Girls’ Rights: Tying-in Technology and Empowerment (367 reads in English on GenderIT.org)
Hooked on: Sex work and mobile phones (1429 reads in English on GenderIT.org)
Decoding India’s Proposed Online Porn Ban – II (1806 reads in English on GenderIT.org)
Porn and Violence: Navigating the Grey Areas (1237 reads in English on GenderIT.org)
Pornographic Love (2167 reads in English on GenderIT.org)
Women Confront VAW using ICTs: Experiences from remote and fishing community in Eastern Uganda (430 reads in English on
GenderIT.org)
Snippets from “Tangled, Like Wool”, New Delhi (636 reads in English on GenderIT.org)
Interview: Adolescent Girls’ Mobile Phone Use in Bihar, Jharkhand, UP (800 reads in English on GenderIT.org)
31
Sex work and the internet (1273 reads in English on GenderIT.org)
Statement: APC's Women's Rights Programme statement: Forwarding violence is violence (16251 reads in English and 925 reads in Spanish
in APC.org and 1866 reads in English and 298 in Spanish on GenderIT.org)
A special note: In 2014, GenderIT.org started a new section called “DJ's choice”, consisting of a
weekly collection of the most outstanding articles and resources that circulated on the web around
feminism, technology-based violence, and women, internet and sexual rights movements. This section
and its presence have definitely increased the visibility of the issues and provided contextual
information in a consistent and regular manner. “Exploring the depths of the web to provide you once
a week with a Top 5 of creative, interesting and informative pieces and resources on gender and ICTs.
Delight yourself with this selection of 'sparks': Good readings, interesting links, videos, pictures, cool
authors to point to, amazing tools, and much more.”
l) End violence research results
Research findings on tech-related violence against women released (1230 reads in English on APC.org)
Internet intermediaries and violence against women online: User policies and redress framework of Facebook, Twitter and YouTube (1288
reads on APC.org in English and 2248 reads on GenderIT.org in English)
Internet intermediaries and violence against women online. Executive summary and findings (212 downloads in English on GenderIT.org)
Internet intermediaries and violence against women online. Twitter: A case study (138 downloads in English on GenderIT.org)
32
Internet intermediaries and violence against women online. Facebook: A case study (214 downloads in English on GenderIT.org)
Internet intermediaries and violence against women online. YouTube: A case study (135 downloads in English on GenderIT.org)
Domestic legal remedies for technology-related violence against women: Review of related studies and literature (published on APC.org and
1296 reads and 138 downloads in English on GenderIT.org)
Technology-related violence against women – Recent legislative trends (1094 reads on APC.org in English and 1804 reads and 22
downloads in English on GenderIT.org)
Pakistan country report: Technology driven violence against women (422 reads and 24 downloads in English on GenderIT.org)
Case studies
The case study summaries are based on in-depth case studies mapping women’s experiences of technology-related VAW and their attempts
to access justice either through domestic legal remedies or corporate grievance mechanisms. The original case studies from Bosnia and
Herzegovina, Colombia, the Democratic Republic of Congo, Kenya, Mexico, Pakistan and the Philippines were documented by country
researchers from the project partners between November 2013 and April 2014. GenderIT.org published the summaries of the case studies,
and the full case studies grouped by country, as well as one page only containing all the links to the case studies.
End violence research: Case summaries from country reports (981 reads in English on APC.org and 947 reads and 87 downloads in English
on GenderIT.org)
33
End violence: Case studies from Bosnia and Herzegovina (published on APC.org and in English on GenderIT.org with 306 reads)
End violence: Case studies from Colombia (published on APC.org and in English on GenderIT.org with 306 reads)
End violence: Case studies from Kenya (published on APC.org and in English on GenderIT.org with 358 reads)
End violence: Case studies from Mexico (published on APC.org and on GenderIT.org in English with 696 reads)
End violence: Case studies from the Philippines (published on APC.org and on GenderIT.org in English with 344 reads)
End violence: Case studies from Pakistan (published on APC.org and on GenderIT.org in English with 377 reads)
Cases on women’s experiences of technology-related VAW and their access to justice (675 reads on APC.org in English and 1580 reads on
GenderIT.org in English)
m) Local stories: Project partners' work
Many reports, articles and resources produced by project partners were featured on the GenderIT.org website primarily, and in projectrelated GenderIT.org editions, as well as on APC.org and in APCNews newsletters. Some of these materials were event-related and others
were produced to feature specific issues related to the project area of work. Here are the articles and blog posts developed to support and
disseminate this activity:
End violence project: Two years and going strong (2126 reads in English on APC.org)
34
Highlights on tech-related violence against women in Bosnia and Herzegovina, Mexico and the Philippines (2829 reads in English on
APC.org)
Impacting global advocacy on tech-related violence against women through regional IGFs (1143 reads in English on APC.org and 654 reads
in English on GenderIT.org)
Overview of 2013 Take Back the Tech! campaign in Bosnia and Herzegovina (1989 reads in English on APC.org and 437 reads in English on
GenderIT.org)
Violence against women and ICT in Bosnia and Herzegovina: A tricky place between raising awareness and lobbying for laws (850 reads in
English on APC.org and 632 reads in English on GenderIT.org)
Nairobi: Policy consultation workshop on technology-related violence against women (840 reads in English on APC.org and 281 reads in
Women and cyber crime in Kenya: “Where else would women go if not the internet?” (892 reads on GenderIT.org)
Asia Pacific stakeholders assert ‘Human rights should be the heart of internet governance discussion’ (1243 reads in English on APC.org and
2014 ASEAN Civil Society Conference to address freedom of expression and women's human rights online (3201 reads in English on
APC.org)
ASEAN Forum discusses freedom of expression in the digital age (1414 reads in English on APC.org)
Stockholm Internet Forum 2014: Good debates to benefit the next billion online (1275 reads in English on APC.org and 1579 reads in
35
Pioneering research launched on tech driven violence against women in Pakistan (719 reads in English on APC.org)
Pakistan: Reclaiming freedom of expression to end impunity (792 reads in English on APC.org)
I pronounce you not a child (622 reads in English on GenderIT.org)
Most Significant Change stories
We wanted to offer a closer, more personal look at individual women whose lives have been significantly impacted by the initiative and we
developed four most significant change stories from Colombia, Kenya, Pakistan and the Philippines.
End violence: Most significant change story from the Philippines (published on APC.org in English, 1975 reads)
End violence: Most significant change story in Kenya (published on APC.org in English, 1980 reads)
End violence: Most significant change story from Pakistan (published on APC.org in English, 1324 reads)
Basta de violencia: Historias de cambio significativo en Colombia (published on APC.org in Spanish, 1022 reads)
36
n) Supporting partners' campaigns
2013 Prajnya 16 Days Campaign Against Gender Violence: A report on the colloquium on Digital Media and Gender Violence (2640 reads in
Join today IGNITE: Women Fueling Science and Technology campaign to end the gender gap in technology (294 reads in English on
GenderIT.org)
World Pulse brings the power of its international network to IGF to advance women’s digital inclusion worlwide (630 reads in English on
GenderIT.org)
Women Weave the Web: Digital inclusion and empowerment campaign (552 reads in English on GenderIT.org)
Lynn Syms Prize will award an outstanding grassroots woman using digital tools to effect change (467 reads in English on GenderIT.org)
Pictures are available at https://www.flickr.com/photos/owpsee/sets/72157646116265496
37
Content dissemination reach in figures
38
Visits to GenderIT.org
It is important to notice that the months registering a remarkably higher number of visits to the website correspond to End violence project
activities.
In May, Imagine a Feminist Internet, a gathering of internet and sexual rights activists from different countries, took place in Port Dickson,
Malaysia. Many articles were produced during that period as a result of the meeting, which can explain the high number of visits during May
and June. In May we also ran the #imagineafeministinternet Twitter campaign, where we invited users to imagine what a feminist internet
would look like to them. This campaign also linked to many materials on the website, which adds to the explanation on the spike in visits.
39
In July, a special chapter of the Take Back the Tech! campaign was developed,
targeting internet intermediaries and their lack of actions to stop violence
against women online. We ran a Twitter campaign asking
#whatareyoudoingaboutvaw, calling on users to use our research results to
request accountability from internet intermediaries on the issue of VAW. This
campaign drew strongly on the End violence research, and constantly pointed to
it, which can explain the high number of unique visitors and visits during July,
but also in June (with the calls and preparations for the campaign) and August.
The Internet Governance Forum (IGF) took place (exceptionally) in September, and
GenderIT.org was an active platform for dissemination, providing coverage and a post-IGF
thematic edition touching on technology-based violence against women and sexual rights,
which can explain the high number of visits that month. It is important to notice the
especially high number of unique visitors (the highest during 2014), meaning that many
visitors came back to the website more than once.
40
41
Appendix I: Full list of media hits
Source
1aPlana
24 Horas
Agencia Télam
America Latina Genera
Association ESSE
AWID
AWID
AWID
BHRT portal
BHTV
Bljesak
Blog de Marta
Bloomberg View
CDEACF
Chiapas Paralelo
Chicago Tribune
CIDHAL
CIMAC Noticias
CIO
CIO Korea
Click2Houston
CNN
CNN Español
CNN Mexico
Title
Encuesta: 4 de cada 10 personas en internet han sufrido acoso
Alertan de violencia de género en redes
Una campaña impulsa a denunciar la violencia de género en las redes
Campaña contra la violencia hacia las mujeres ¡Dominemos la tecnología!
Take Back the Tech! Campaign on Transparency on Violence Against Women through Social
Media Platforms - Starts 21 July, 2014
Add A Square To Take Back The Tech's Digital Solidarity Quilt With Women Human Rights
Defenders
Violence Silences: Document. Challenge. Reclaim Our Right To Expression
Research Findings On Tech-related Violence Against Women Released
Kampanja “Je li virtualno stvarno?” počinje u Sarajevu
Kampanja “Je li virtualno stvarno?” počinje u Sarajevu
Pellizzer: Razlika između virtualnog i stvarnog nasilja gotovo da ne postoji
Violencia contra las mujeres y tecnología
Twitter Parodies, Politicians and Police Raids
Les résultats de la recherche sur la violence contre les femmes et la technologie sont révélés
Piden reforma para enfrentar delito de trata por internet
A tale of Twitter, parodies and police
Reconociendo a mujeres defensoras que hacen uso estratégico de la tecnología
Informe abona a erradicar la impunidad contra las periodistas
Social Media Giants Fail in Response to Online Abuse
페이스북, 트위터, 유튜브가 사이버폭력에 대한 대처가 미흡하다고 비난 받고 있다.
40% of web users have been harassed says survey
40% of Web users have been harassed, says survey
El 40% de los usuarios de la web han sido acosados, según encuesta
4 de cada 10 personas en internet han sufrido acoso: encuesta
42
Computer World
Dawn
Daily Times
Daris Informa
Diario Co-Latino (online and
printed)
Diskriminacija.ba
Dnevnik 3 BHRT1
Eju TV
Ekklesia
El Comercial
El Espectador
El Mañana
El Quinto Poder
El Regional Mexico
El Universal
Elmercuriodigital
EngageMedia
enREDando
Erie TV News
Far Quest
Far Quest
Fayerwaver
Following Women's Rights
Fortune
Four.ba
Free News Pos
Geledés
Gig@
GirlsInTech-Chile
Social media giants fail in response to online abuse
Online abuse of Pakistani women turns into real violence
Threatening women online
El 40% de los usuarios de la web han sido acosados, según encuesta
Campaña contra la violencia hacia las mujeres en internet
Virtualno nasilje: znanje je najbolja prevencija
http://www.bhrt.ba/bht1-emisije/dnevnik-3/dnevnik-3-72/
La violencia contra mujeres en las redes sociales
Digital platforms and communications rights
Agencia Télam article republished
¿No hay mujeres en internet?
4 de casa 10 personas que navegan en internet han recibido algún tipo de acoso
Acoso callejero: tecnología para acosarnos, también para defendernos
Tecnología y redes sociales, para crear espacios libres de violencia
La violencia contra mujeres en las redes sociales
La violencia vía internet pretende silenciar a las mujeres
9th Internet Governance Forum: Gender and Sexuality Online
La violencia amordaza: Documéntala. Desafíala. Reclama nuestro derecho a expresarnos
40% of Web users have been harassed, says survey
TakeBackTheTech: We made the legal community say TBTT!
Let’s TBTT!
Campaña busca eliminar la violencia contra las mujeres en redes sociales
APC's Women's Rights Programme statement: Forwarding violence is violence
Report gives Facebook, Twitter, YouTube an ‘F’ in handling harassment
„Je li virtualno stvarno?”
Video of Jac sm Kee talking about Take Back the Tech! campaign
Assédio e ameaças contra mulheres são negligenciados por redes sociais
15 princípios para a internet feminista
Campaña “Dominemos la Tecnología” gana premio GEM-TECH de la ONU
43
NGO Organizes First Interview via Twitter
Global Voices
“La violencia amordaza: Documéntala. Desafíala. Reclama tu derecho a expresarte”
Global Voices
16 days of activism-share your stories
Guardian Witness
SA women’s programme receives UN award for empowering women through ICT
HTXT
I Web Guy Blog
Pioneering research launched on tech driven violence against women in Pakistan
IFEX
¡Dominemos la tecnología! Pon fin a la violencia contra las mujeres en línea
IFEX
IGNITE- Global Fund for Women Building a Feminist Internet
What it’s like being a woman on Twitter
IOL Scitech
Take Back the Tech! campaign focusing on transparency on violence against women through
ISIS International
IT News
Joelle Palmieri
La Capital MDP
La Mula Perú
La Prensa.com.ni
Metrac - action on violence
Mighty Girl
ModelViewCulture
NetworkWorld
New Indian Express
NewMediaRockstars
Nuage Ciel d’Azur
O Globo
One World
OregonLive
Portal Mundos
Primera Plana MX
ProComunicando
Prvi Portal
social media
L’innovation par les TIC est-elle aveugle au genre ?
"¿Qué hacés contra la violencia hacia la mujeres?"
Tecnología contra la violencia de género
Website inaccessible
Take Back the Tech! campaign
Safety Online for Women
Leaking Nudes
Are YouTube, Facebook, Twitter Hiding Female Abuse Data?
New Study Shows YouTube, Facebook, Twitter ‘Hide’ Female Harassment
Sur le harcèlement en ligne, Facebook, Twitter et Youtube sont à la traîne
Assédio e ameaças contra mulheres são negligenciados por redes sociais
Emma Watson, trolls and a feminist internet
Twitter parodies and other tech privacy issues: Bloomberg opinion
Dominemos la tecnologia invita a su primera tweet entrevista
Encuesta: 4 de cada 10 personas en internet han sufrido acoso
Principios Feministas de Internet
Da li je virtualno stvarno @Spajalica
44
Quartz
Querdenker
Reuters
Reuters España
Sendasal
Sens
Slate.fr
Soraya Chemaly
Tech President
Telegraph
The Atlantic
The Daily Times
The Express Tribune
The Nation
The New Indian Express
The Oregonian
The Scotsman
The Straits Times
The Tico Times
ThinkBig
This Magazine
TIME
Times of India
TMCNet
Tribune
Unico marketing
Veracruzanos
VG Nyhether
The unsafety net: How social media turned against women
F for women’s rights
Online abuse of women in Pakistan turns into real-world violence
El abuso de mujeres en Internet se convierte en violencia real en Pakistán
Basta de violencia: derechos de las mujeres y seguridad en línea
Sarajevo-Aida Mahmutović, menadžerica projekta "Zaustavimo nasilje nad djevojkama i
ženama" : "BiH nema zakon koji tretira internet nasilje"
Building a feminist internet
First POST: Connecting the Dots
7 steps you can take to avoid your Facebook photos being used on a porn site
Threatening women online
Tech-driven violence: Call for enhanced penalties for digital crime
Legislation sought to combat cybercrimes against women
Are YouTube, Facebook, Twitter Hiding Female Abuse Data?
Twitter parodies and other tech privacy issues: Bloomberg opinion
Women in Pakistan facing violence after web abuse
Online abuse of Pakistan women spurs violence in real world, but social media firms slow to act
Violence against women in the age of new technology
14 organizaciones que ayudan a las mujeres en la tecnología
WTF Monday: Abuse against women online
Report Gives Facebook, Twitter, YouTube an ‘F’ in Handling Harassment
Reporting reports: On online abuse and user complaints
A+ for Profits, F for Women's Rights: Take Back the Tech! Campaign Invites Users to Rate
Facebook, Twitter and YouTube
Tech-driven violence: Call for enhanced penalties for digital crime
Violencia via internet pretende silenciar a las mujeres
Facebook, Twitter og YouTube slaktes i rapport:- Tar ikke netthets mot kvinner på alvor
45
VOA News
Voice of America
Volontiraj.ba
WACC
Washington Post
Washington Post
WGNRR
Witness
Women 24
Women’s views on news
Yahoo News
Yahoo.fr
Yakima Herald
YouPix
YourStory
YourStory
Zona Red Social
ZP-News
Pakistani Rights Groups Denounce Cyberviolence Against Women
Pakistani Rights Groups Denounce Cyberviolence Against Women
Narandžasti dan:Krajnje je vrijeme je za prevenciju nasilja nad ženama i djevojakama
Conference: Imagine a feminist internet
In getting Twitter abuse, Zelda Williams is hardly alone
New report slams Twitter, Facebook and YouTube for secrecy around harassment of women
online
Join the Take Back the Tech! Campaign
Reporting on Sexual Assault and Gender-Based Violence: #16 Days Round-Up
The rise of cyber abuse
Speak out and take back the tech
Imagine a feminist internet
F for women’s rights
Online abuse of women in Pakistan turns into real-world violence
Twitter can be a hotbed for hate speech
O Facebook, o Twitter e o Youtube não estão nem aí pras mulheres
‘If the key metrics are growing, then the business is growing’
Digital innovation: winning initiatives at the Manthan South Asia Awards 2014
Estrategia contra la violencia a la mujer en Facebook y Twitter
Гиганты социальных сетей провалились отвечать за сетевое оскорблениеСсылка на
источник
Other TV coverage: Al Arabiya News, National channel Express News, TV SA, Urdu Service, Hayat TV, Alfa TV, Pink TV, Geo News Television,
OBN TV.
Other radio coverage: Radio La Voz, FM99.
46
Appendix II: What are you doing about VAW? campaign
Campaign materials
Banners
A trilingual banner (English, Spanish and French) was designed and added to all related communications and articles
on the campaign.
Flyer
A campaign flyer was designed and distributed online and at events such as the 2014 Internet Governance Forum.
47
Campaign kit
Campaign graphics
Flyer
Media brief
A press brief in English was developed to give background information on the campaign to journalists and invite them to disseminate the
campaign and write about it and the issues raised. This press brief was published on APC.org and linked to the last press release sent to
targeted media contacts.
What are Facebook, Twitter, YouTube doing about violence against women? (1786 reads in English on APC.org)
48
Email
Some highlights (see full list of email recipients below in this Appendix)

TBTT report card was shared with the Women's UN Report Network.

One of the recipients of the 16 Days of Action Against Gender Violence mailing list then posted the call on the Women's UN Report
Network mailing list.

Materials were shared on a timely basis with project partners and APC members.
Social media
Users were invited to tweet using #WhatAreYouDoingAboutVAW in English, and #mujeryviolenciaqhacestu in Spanish. They were also
invited to follow @takebackthetech and @dominemoslastic for the continuing conversation.
A set of tweets and Facebook posts in English and Spanish were created and suggested for APC staff and partners to disseminate
consistently and strategically on social media. A list of strategic constituencies and companies with their Twitter handles was created so that
tweets would be directed at them.
A hashtracking tool was used to keep a record of the social media impact (see the section Impact: Social media).
49
Impact
Social media
#WhatAreYouDoingAboutVAW: Reach overview
The following statistics are taken from the full hashtracking report:

Timeframe: 17 July to 14 August 2014

875 tweets

1,658,453 timeline deliveries

291 unique contributors

589,400 reach.
50
51
52
#mujeryviolenciaqhacestu: Reach overview
The following statistics are taken from the full hashtracking report:

Timeframe: 17 July to 11 August 2014

414 tweets

808,663 timeline deliveries

160 contributors

264,031 reach
53
54
55
Press
All media hits were recorded and are reported here by region. Note the relatively important global coverage of the news in Europe (27 out
of 108 hits). Also notable is the lack of coverage in Africa: the only coverage tracked in this region was an item from South Africa. In terms
of observable links between region and country, it is important to stress that the region of Latin America and the Caribbean (LAC) shows a
higher diversity of countries featuring related news (eight countries out of 23), against regions with more weight quantitatively such as
North America (2 countries out of 23). In relation to news format, Bosnia and Herzegovina and Pakistan had outstanding coverage in
broadcasting media.
Country
Argentina
Frequency
6
Region
LAC
1
18
LAC
Europe
Brazil
Canada
4
5
LAC
North America
Chile
Dominican Republic
El Salvador
France
India
Indonesia
Italy
1
1
2
3
2
1
1
LAC
LAC
LAC
Europe
Asia-Pacific
Asia-Pacific
Europe
Korea
Macedonia
Mexico
1
1
5
Asia-Pacific
Europe
LAC
Bolivia
Bosnia and
Herzegovina
Source
El Comercial, Agencia Télam, Fayerwaver, Currín, La Capital MDP,
Radio La Voz
Eju TV
BHRT, Sens, Four, Mladi.org, Pink TV, OBN TV, TV SA, Hayat TV,
Alfa TV, BHTV, Civilnodrustvo.ba, Bljesak, Prvi Portal,
Diskriminacija.ba, Volontiraj.ba, BHRT portal, Dnevnik 3 BHRT1,
Internet magazine
Sexuality Policy Watch, O Globo, Geledés, YouPix
Metrac - action on violence, THIS Magazine, Centre de
documentation sur l'education des adults et la condition feminine,
IFEX, I web guy blog
El Quinto Poder
Daris Informa RD
Diario Co-Latino (online and printed)
Yahoo.fr, Slate.fr, Nuage Ciel d'Azul
The New Indian Express, Times of India
EngageMedia
Querdenker
CIO Korea
Association ESSE
El Universal, CIMAC Noticias, Primera Plana MX, CNN Mexico, El
Mañana
56
Nicaragua
Norway
Pakistan
1
1
10
LAC
Europe
Asia-Pacific
Philippines
South Africa
Spain
Ukraine
United Kingdom
United States
2
1
1
1
1
20
Asia-Pacific
Africa
Europe
Europe
Europe
North America
Regional
Regional
Global
1
2
15
LAC
Asia
Global
Total
La Prensa.com.ni
VG
Far Quest (01/08/2014 and 01/08/2014), The Nation, The Daily
Times, Daily Dawn, The Express Tribune, Geo News Television,
FM99, National channel Express News, Urdu Service
ISIS International, WGNRR
Women 24
Reuters España
ZP News
The Scotsman
IFEX (English and Spanish), Washington Post (14/09/2014,
16/09/2014), Yakima Herald, TIME, New Media Rockstars,
Fortune, Bloomberg Views, The Oregonian, Chicago Tribune, The
Atlantic, Quartz, CIO, NETWORKWORLD, Computerworld, IT News,
Mighty Girl, Click 2 Houston, CNN, World Now
America Latina Genera
The Straits Times, Al Arabiya News
AWID, WACC, Free News Pos, Global Voices (English and Spanish),
Portal Mundos, Blog de Marta, Zona Red Social, OccuWorld,
Women's Views on News, Voice of America, Yahoo News, Reuters,
Foreign Policy South Asia
108
Even though there is a high diversity in the countries featuring related news (24), Bosnia and Herzegovina, the United States, Pakistan, 1
Argentina and Brazil, in order of relevance, were the countries with the most news items published.
1 In Pakistan, the outreach of the media coverage can safely be guesstimated at hundreds of millions, because all of the TV channels mentioned have not only national
coverage in Pakistan, a country of nearly 200 million, but the Geo and Express News channels are also watched widely by the Pakistani diaspora in its tens of millions in the
Middle East, Southeast Asia, North America and Europe. Voice of America, Urdu Service and FM 99 have listenerships in the tens of millions as well. Similarly, the readership
of all the international and national newspapers that carried stories on our research findings can safely be assumed to total a very large number.
57
Regional diversity
Outstanding regions include North America (25 hits), LAC (21), Asia-Pacific (17) and Europe (16). Although the figures indicate a high
number of news items in LAC, it is important to make a distinction here between republished content and original content. While North
America has a similar number of items to LAC, this changes if we consider which of those media outlets featured more original content,
which is the case of the US, while in Argentina (the country in LAC with the most news items) the hits relate almost exclusively to one
original item featured on Agencia Télam which was later picked up by other national and regional media.
58
Linguistic diversity
59
Reflections
The Take Back the Tech! campaign on internet intermediaries was exceptionally successful in terms of media coverage in quantity, diversity,
and the level of the mainstream media reached.
We consider that a debriefing on the lessons learned through this experience will be quite helpful for upcoming advocacy campaigns.
Good timing and seizing the moment
The second press release was sent out right after the Internet Governance Forum in Turkey, and even included several paragraphs that
referred to the event and how it related to the research and campaign. We attribute the positive reception of our communications outputs
to a noticeable general increase in the awareness of tech-related VAW matters, the wider wave of interest in social media and violence
against women issues triggered by the leaking of pictures of female celebrities, and cases of harassment and threats perpetrated through
Twitter as in the case of Robin Williams' daughter, among others.
Persistent presence in social media
The social media strategy used during the campaign gave continuity and visibility to the campaign throughout a period of almost three
months.
Catchy press releases
It is obvious that many of the news articles drew on the title of the second press release, which was specially geared to capturing the
interest of the media, since it was clear, catchy and forceful. The article in the Washington Post that triggered the attention of the other
media afterwards was the result of a journalist contacting us after receiving the press release.
60
Facts and figures
Sending out a first press release when the campaign started sparked initial interest. Sending out a second press release when we had
figures and more substantial data gave the journalists a solid foundation to build up the news. The campaign was based on a rating system,
which allowed the information to draw on figures in a straightforward manner that attracted the media.
Clear objectives
Big media outlets struggle to digest the information received, and even more so when it is debate-oriented as opposed to fact-oriented. In
the case of the TBTT campaign and the research results, we were clear on what we wanted to get from internet intermediaries, why we
were asking them to address VAW as an important issue, and what we wanted from users and the ways they could cooperate.
Attractive visuals
A set of attractive visuals was developed exclusively for the campaign, drawing on the general TBTT visual identity. It is interesting to note
how many of the articles used the TBTT campaign visuals for their own publications.
Snowball effect
If we pay attention to the dates when the mainstream media channels featured the news, it is possible to reduce the timeframe to a threeday period, which demonstrates two things. First, they are looking at each other's content (in some cases they belong to the same media
group and worked on collaborative articles), generating a kind of “snowball effect”: a big media outlet features the news, so then it
becomes newsworthy for many others. Second, local mainstream media such as O Globo from Brazil or Slate.fr from France turned the
global news into a more context-adapted news piece, but again we can see the influence of the global mainstream media in the timely
attention given to the subject.
61
Email distribution full list
Contact
Organisation
Karine Poirier
AMARC
Annie Wilkinson
Benetech
Amina Doherty
Activist
Paola Brambilla
Bridge
editor@civicus.org
CIVICUS
Mandeep Tiwana
CIVICUS
Anna Turley
AWID
World Pulse
World Pulse
Leana Mayzlina
World Pulse
Jensine Larsen
World Pulse
GATE
GATE
Mauro Cabral
GATE
Justus Eisfeld
GATE
Brian
IGLHRC
IPS-Inter Press Service North America
IPS-Inter Press Service North America
Global Fund for Women
Michaela Leslie-Rule
Virginia Prasmickaite
International Lesbian, Gay, Bisexual, Transgender, Queer Youth a
Ariel Herrera
Freedom House
Thilaga Sulathireh
Freedom House
Miwa Kubosaki
Freedom House
Sanja Kelly
Freedom House
Maya Ganesh
Tactical Technology Collective
Faith Bosworth
Tactical Tech
Patricia Curzi
International Lesbian, Gay, Bisexual, Trans and Intersex Association (ILGA)
Sahar Habib Ghazi
Global Voices
Paula Goes
Global Voices
Matthew French
Heartland Alliance
62
Devi Leiper O'Malley
FRIDA The Young Feminist Fund
Ruby Johnson
FRIDA The Young Feminist Fund
Danna Ingleton
Amnesty International
Bridge
Bridge
Georgina Aboud
Bridge
Alyson Brody
Bridge
Lisa Anderson
Thomson Reuters Foundation - Trust Law Connect
Maria Caspani
Thomson Reuters Foundation - Trust Law Connect
Jessica Coen
Jezebel
Dodai Stewart
Jezebel
Sokari Ekine
Jessica Horn
Sexual Rights Initiative
Sexual Rights Initiative
James Savage
Amnesty International
Front Line Defenders
Front Line Defenders
Melody Patry
Index on Censorship
Mary Elizabeth Williams
Salon.com
RESURJ
Neela Ghoshal
Human Rights Watch
Monica Tabengwa
Human Rights Watch
Boris Dittrich
Human Rights Watch
FTMInternational
Trans Media Watch
NSWP, Global Network of Sex Work Projects
Sylvie Niombo
AZUR Développement
Polly Gaster
Kelly Daniels
i freedom Uganda (Network)
Shereen Essof
Just Associates - Southern Africa
Anna Davies-van Es
JASS - Southern Africa
IGLHRC - Africa Programs
IGLHRC - Africa Programs
63
IPS-Inter Press Service Africa
IPS-Inter Press Service Africa
Pambazuka News (FAHAMU)
Pambazuka News (FAHAMU)
African Feminist Forum
African Feminist Forum
Anne Webb
GRACE Network
Teboho Maitse
Comission for Gender (South Africa)
Marion Stevens
African Gender Institute
Razia Saleh
Nelson Mandela Foundation
Sally Shackleton
Sex Workers Education & Advocacy Taskforce (SWEAT)
Sian Maseko
Sexual Rights Center (Zimbabwe)
Rebecca Mahlunge
Humanist Institute for Cooperation with Developing Countries (Hivos)
Françoise Mukuku
Si Jeunesse Savait
Steave Nemande
Alternatives-Cameroun
Lame Charmaine Olebile
Mac-Darling Cobbinah
Cepherg
Coalition of African Lesbians
Dawn Cavanagh
Fadzai Muparutsa
Jabulani Chen Pereira
Iranti-org
Neo Musangi
Iranti-org
Lucy Mung'ala
Humanist Institute for Cooperation with Developing Countries (Hivos)
Nana Darkoa Sekyiamah
African Women Development Fund (AWDF)
African Gender Institute
Barbara Boswell
AGI
Anthony Manion
GALA
Kevin Chiramba
GenderLinks
Kelly-Anne Cleophas
Women's Legal Center
Mahlatse Mpya
Tshwaranang Legal Advocacy Centre
Antonia Porter
Center for Conflict Resolution
Jabu Pereira
IRANTI
Gender Dynamix
64
Durban Lesbian and Gay Health Centre
Nina Benjamin
Labour Research Service
Virginia Setshedi
LGBTIQ activist (SA)
Carrie Shelver
1in9 campaign
Kwezilomso Mbandazayo
1in9 campaign
EVA
Transgender Intersex Africa
Brenda Kombo
Solidarity for African Women's Rights (SOAWR)
Rola Yasmine
The A Project
amr@eipr.org
Egyptian Initiative for Personal Rights
Hossein Alizadeh
IGLHRC - MENA Programs
Alqaws
Alqaws
Raynbow
Raynbow
Tarek Salama
Nazra
Zeina Zaatari
Ex-Global Fund MENA Director
Rima Abboud
ASWAT - Palestinian queers
Coalition for Sexual and Bodily Rights in Muslim Societies
Angelika Arutyun
AWID (ex Global Fund ECIS Director)
Nighat Dad
Digital Rights Foundation
Chaitali Bhatia
CREA
Felix Lapuz
Foundation for Media Alternatives (FMA)
Niken Lestari
Forum Aktivis PereMpuan Muda Indonesia (Young Indonesian Women
Activists' Forum)
Hendriati Trianita
EngageMedia
Kathy Clarin
ISIS Women
Betong delos Reyes
ISIS Women
IGLHRC - Asia Programs
IGLHRC - Asia Programs
IPS Asia-Pacific Foundation Inc.
IPS Asia-Pacific Foundation Inc.
jjcjosef@gmail.com
65
Benjamin Barreto
Foundation for Media Alternatives (FMA)
Jelen Paclarin
Women's Legal Bureau (WLB)
Tam Nguyen
Aahung
IGLHRC - LAC Programs
IGLHRC - LAC Programs
IPS-Inter Press Service Latin America
IPS-Inter Press Service Latin America
Marina Maria
Sexuality Policy Watch
Raquel Andrade
Fernando D'Elio
Akahata
Coalition Advocating for Inclusion of Sexual Orientation (CAISO)
Coalition Advocating for Inclusion of Sexual Orientation (CAISO)
CODE RED
CODE RED
Red de Salud LAC
Balance
Nodo Tau
Neha Sood
Action Canada for Population and Development (ACPD)
Sarah Kennel
Action Canada for Population and Development (ACPD)
Polish Federation For Women and Family Planning
Polish Federation For Women and Family Planning
Alice Nah
Centre for Applied Human Rights, University of York
Karen Bennett
Human Rights & Social Justice Research Institute, London Metropolitan
University
Stephen Wood
Institute of Development studies (IDS)
Miriam Fahmy
Institut du Nouveau Monde
Malorie Flon
Institut du Nouveau Monde
Nicole Nepton
Cybersolidaires
Monique Chartrand
Communautique
Sophie Toupin
Activist
ASTRA Network
Grace Wilentz
YouAct
Nyx McLean
Sheena Magenya
66
Sisters in Islam
Suri Kempe
Kelly Daniels
Uganda Network
Bishakha
Point of View
Pink Space
Xiaopei He
Urgent Action Fund
Meerim Ilyas-Chin
Masa Amir
Urgent Action Fund Africa
Melissa Hope
Maureen James, Amy, Marie-Hélène
IFEX
Swarna
Prajnya
Beatrice Frey
Say No UNiTE
Soraya Chemaly
Renata Avila
Web We Want
Maggie
JASS
Esther Garcia Fransiolo
UN Women Bosnia and Herzegovina
Anna Nikoghosyan
Society Without Violence
Isis WICCE
Anna Turley
AWID
Shaikh Rafia Sarwar
Rosebell Qagumire
Speakout Uganda
Mina Farzad
WAM
Nancy Schwartzman
Circle of 6
Holly Kearl
Stop Street Harassment
Sasha Rakoff
Stand Up for Women
Michaela Svatasova
Gender Studies
WGNRR
Elvira Buijink
European Women's Lobby
67
Appendix III: Figures in detail of unique visitors and visits to GenderIT.org per month during
2014
Month
Unique visitors
Number of visits
January 2014
6750
29142
February 2014
6413
24191
March 2014
7848
27540
April 2014
8200
25735
May 2014
11095
39708
June 2014
13553
42101
July 2014
12393
40539
August 2014
10777
40956
September 2014
15656
45787
October 2014
12383
33125
68
November 2014
12348
32420
December 2014
9545
28851
126961
410095
Total
69

End violence project communications report 2014

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