the media kit

MEDIA KIT 2016-2017
where
Paris
50.000
copies/year
®
Chinese Edition
BIANNUAL EDITION
1st edition: June to November 2016
2nd edition: December 2016 to May 2017
the Official magazine of UnionPay
PARIS - CHINESE EDITION
银联国际
巴黎官方指南
精品店
餐厅
景点
古迹
GROUPE Where Paris
35 rue des Mathurins, Paris 8th // Tel: +33 (0)1 43 12 56 56
www.whereparis.paris
paris@wheremagazine.com
where Paris
Paris
where
®®
2
latin
america Edition
chinese
Edition
the Official magazine of
UnionPay
A practical guide to Paris for chinese visitors
Artwork deadline: 1st edition : April 15th / 2nd edition : October 15th
Language:
Simplified Chinese
Size:
190 (wide) x 260 (deep) mm, perfect binding
Nb of pages:
112 + 4 (covers)
Inside paper:
Glossy 135 gms
Cover:
300 gms / matt laminate finish
Frequency:
Biannual guide
Duration:
Distribution dates:
2 x 6 months
Quantity:
2 x 25,000 copies/issue
Hotel distribution in Paris:
+190 hotels where the Chinese stay during their trip in Paris
Distribution before arrival in Paris:
China Eastern Airline
Additional distribution in Paris:
Strategic points of information: OTCP, Chinese banks, Embassy, Travel Agencies
June and November
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
2
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
the Official magazine of
UnionPay
first class distribution
Distribution of the 50,000 copies annually
Inform tourists in places
they frequent
Capture the attention of your
clients before they arrive in France
Paris Tourist Office (OTCP)
Chinese Embassy
Chinese Culture Center
Chinese Banks
China Eastern Airlines: Shanghai to Paris
flights, the magazine is hand-delivered to
1st and Business Class Travellers
Incoming agencies
Agence Chine Tourisme, Agence
Sino-Europeenne, Aiguemarine,
Ansel (2 points), Au Tour du
Monde, Chinaco, Eap International,
Eurasia, Europa Holiday Travel,
France Chine Tour, Agence
Mandarin Voyages,
Orient Travel Center France,
Panda Voyage, Via Chine Voyages
Hotel selection
More than190 hotels welcoming
Chinese guests in Paris and the Greater
Paris regio (p4)
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
3
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
In bold are approved 5* hotels
ULTRA-TARGETED distribution
A selection of hotels where the Chinese stay
Hotel Acadia Opéra (BW)
Hotel Albion (d’)
Hotel All Seasons Bercy
Hotel All Seasons Paris Voltaire République
Hotel Amarante
Hotel Amarante Beau Manoir (BW)
Hotel Amarante Champs-Elysées
Hotel Ambassador (Marriott)
Hotel Ampère
Hotel Arcade (de l’)
Hotel Ariane Montparnasse
Hotel Astor St Honoré
Hotel Astra Opéra (BW)
Hotel Atala
Hotel Baltimore - MGallery Collection
Hotel Balzac
Hotel Beauchamps
Hotel Bedford
Hotel Bel Ami Saint-Germain-des-Prés
Hotel Belloy St-Germain (BW)
Hotel Bradford Elysées
Hotel Bristol (Le)
Hotel Buddha-Bar
Hotel California
Hotel Campanile - Pont de Suresnes
Hotel Campanile Paris 19 - La Villette
Hotel Campanile Paris Sud - Clamart
Hotel Castiglione (de)
Hotel Castille Starhotels
Hotel Chambiges
Hotel Champs-Elysées Friedland
Hotel Champs-Elysées Plaza
Hotel Château Frontenac
Hotel Chateaubriand
Hotel Chinagora Huatian
Hotel Citadines Opéra Vendôme
Hotel Claridge Bellman
Hotel Colisée (du) (BW)
Hotel Collectionneur Arc de Triomphe (du)
Hotel Concorde Montparnasse
Hotel Concorde Opéra Paris St Lazare
Hotel Costes
Hotel Courtyard by Marriott
Hotel Courtyard by Marriott Arcueil
Hotel Courtyard By Marriott Colombes
Hotel Courtyard by Marriott St Denis
Hotel Crowne Plaza République
Hotel Derby Alma (Le)
Hotel Disneyland®
Hotel Disney’s Hotel New York®
Hotel Ducs de Bourgogne Best Western
Hotel Empire Elysées (BW)
Hotel Evergreen Laurel
Hotel Fabric
Hotel Flèche d’Or (BW)
Hotel Forest Hill La Villette
Hotel Fouquet’s Barrière
Hotel Four Seasons George V Paris
Hotel France Louvre
Hotel François Ier
Hotel Franklin Roosevelt
Fraser Suites - Le Claridge Paris
Fraser Suites Harmonie
Hotel Gaillon Opéra (BW)
Hotel Général (Le)
Hotel Grand Hotel Inter-Continental
Grand Hôtel du Palais Royal
Hotel Hilton Paris La Defense
Hotel Holiday Inn
Hotel Holiday Inn Express Canal de la Villette
Hotel Holiday Inn Paris Bastille
Hotel Holiday Inn Paris Notre Dame
Hotel Holiday Inn Paris St. Germain
Hotel Holliday Inn Jean Jaures
Hotel Holliday Inn Porte de Clichy
Hotel Home Plazza Jardins du Marais
Hotel Horset Opéra
Hotel Horset Washington (L’)
Hotel Hyatt Regency Paris Etoile
Hotel Hyatt Regency Paris Madeleine
Hotel Ibis Bercy
Hotel InterContinental Marceau
Hotel Keppler
Hotel Kleber
Hotel Kyriad Bercy
Hotel Kyriad Montmartre
Hotel Kyriad Paris Ouest - La Défense
Hotel Kyriad Porte d’Orléans
Hotel Lancaster
Hotel Lavoisier (Le)
Hotel le Patio St Antoine (BW)
Hotel Left Bank St-Germain (BW)
Hotel Londres et New York
Hotel Lotti
Hotel Louis II
Hotel Louvre (du)
Hotel Lutetia
Hotel Mac Mahon
Hotel Maison Champs-Elysées (La)
Hotel Majestic & Villa
Hotel Mandarin Oriental, Paris
Hotel Manoir St-Germain (Au) (BW Premier)
Hotel Manufacture (La)
Hotel Marais Bastille (BW)
Hotel Mareuil
Hotel Marriott Champs-Elysées
Hotel Mathis Elysées Matignon
Hotel Median Porte de Versailles
Hotel Melia Royal Alma Boutique Hotel
Hotel Mercure Royal Madeleine
Hotel Mercure Haussmann St.Augustin
Hotel Mercure La Défense 5
Hotel Mercure Paris la Villette
Hotel Meurice
Hotel Millennium Opéra Paris
Hotel Montalembert
Hotel Mövenpick
Hotel Streets
Hotel Napoléon
Hotel Newton Opéra
Hotel Normandy
Hotel Novotel Paris Est
Hotel Novotel Paris Gare Montparnasse
Hotel Novotel Paris Les Halles
Hotel Novotel Paris Porte d’Italie
Hotel Novotel Paris Tour Eiffel
Hotel Oceania Paris Porte de Versailles
Hotel Odéon (de l’)
Hotel Opal Opéra (BW Premier)
Hotel Opéra Liège (BW Premier)
Hotel Opéra Richepanse
Hotel Paris Marriott Rive Gauche
Hotel Park Hyatt Vendôme Paris
Hotel Park Lane
Hotel Pavillon des Lettres
Hotel Peninsula
Hotel Pergolese
Hotel Pershing Hall
Hotel Plaza Athenée Paris
Hotel Plaza Elysées (BW)
Hotel Powers
Hotel Prince de Galles
Hotel Pullman Montparnasse
Hotel Pullman Paris Bercy
Hotel Pullman Paris La Defense
Hotel Pullman Paris Tour Eiffel
Hotel Radisson Blu Dokhan’s
Hotel Radisson Blu Metropolitan
Hotel Radisson SAS Disneyland
Hotel Radisson SAS Boulogne
Hotel Radisson SAS Champs-Elysees
Hotel Raphaël
Hotel Regent’s Garden (BW)
Hotel Regina Paris
Hotel Renaissance Paris Arc de Triomphe
Hotel Renaissance Paris La Defense
Hotel Renaissance Paris Le Parc Trocadero
Hotel Renaissance Paris Vendôme
Hotel Résidence Lord Byron
Hotel Rochester Champs-Elysées
Hotel Ronceray Paris Opéra (BW)
Hotel Royal Regency Vincennes
Hotel Royal St. Honoré
Hotel San Regis
Hotel Scribe
Hotel Shangri-La
Hotel Sofitel Paris Arc de Triomphe
Hotel Sofitel La Defense Centre
Hotel Sofitel Le Faubourg Paris
Hotel Splendid
Hotel Splendid Etoile
Hotel St James & Albany
Hotel St. James Paris
Hotel Tim Hôtel Opéra Madeleine
Hotel Tourville (Le)
Hotel Trémoille (de la)
Hotel Triangle d’Or (du)
Hotel Tryp François
Hotel Vendôme (de)
Hotel Vernet
Hotel Vignon (Le)
Hotel Vigny (de)
Hotel Villa Lutece Port Royal
Hotel W Opéra
Hotel Waldorf Arc de Triomphe
Hotel Waldorf Madeleine
Hotel Waldorf Trocadero
Hotel Walt (Le)
Hotel Warwick
Hotel Westin Paris
Hotel Westminster
Sweet Inn
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
4
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
the Official magazine of
UnionPay
the Official magazine of UnionPay
UnionPay works with more than 200 Chinese banks, which issue the UP credit card. The partnership between UnionPay and
Where Paris ensures content tailored to the needs of Chinese customers with high purchasing power
Editorial features:
- Where Now: A selection of «Chic» trends
- 5 luxury shopping destinations presented by neighbourhood,
featuring CUP listings, maps and articles:
* Montaigne/Champs-Elysées (Golden triangle)
* Vendôme/Opéra (Place Vendôme)
* Faubourg Saint-Honoré
* Faubourg Saint-Honoré/Palais-Royal
* St-Germain-des-Prés
- A selection of restaurants: Chinese cuisine,
seafood, Michelin-starred restaurants…
- Tourism & Leisure features
- Pratical information about Paris
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
5
where Paris
Paris
where
®®
2
latin
america Edition
chinese
Edition
the Official magazine of
UnionPay
Paris, a favourite destination for Chinese tourists in Europe
60%
of the Chinese visitors travel budget is
dedicated to shopping.
(Source Patricia Barthélemy, responsible for the Asian
& Middle Eastern market in the Paris Tourist Office)
- Growth rate of the Chinese market
- Favourable exchange rate
- Increase of tourists from China
50%
The price of luxury products is 50%
more expensive in China. (Source Reuters)
to France
- Significant increase of flights
from China
x6,5
In the last 4 years, spending by Chinese
visitors on duty-free goods has multiplied
by 6,5
- Increased purchasing power
- All the Chinese dream of visiting Paris
1470 €
Average amount spent per visitor,
per day, in one shop (Source Global Blue)
- Visiting Paris is a sign of wealth and
social standing
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
6
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
the Official magazine of
UnionPay
RATES AND FORMATS 2016-2017
Rates for
Rates for
COVERS:
6 months
12 months
Outside back cover:
Inside back cover: € 11 000 HT
€ 8 000 HT
€ 19 800 HT
€ 14 400 HT
€ 15 000 HT € 13 000 HT
€ 12 000 HT
€ 11 000 HT
€ 27 000 HT
€ 23 400 HT
€ 21 600 HT
€ 19 800 HT
€ 7 000 HT
€ 7 000 HT
€ 6 500 HT
€ 6 000 HT
€ 3 500 HT
€ 12 600 HT
€ 12 600 HT
€ 11 700 HT
€ 10 800 HT
€ 6 300 HT
DOUBLE PAGE:
Inside Front Cover Spead (DO):
DPS 1:
DPS 2:
Double Page: other formats:
Right page facing editorial:
Right page facing summary 1: Right page facing summary 2:
Full right page: 1/2 right page:
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
7
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
the Official magazine of
UnionPay
a selection of our advertising partners
in our unique luxury collection
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
8
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
Our 4 magazines in foreign languages
ENGLISH
CHINESE
PARIS - CHINESE EDITION
Paris - russian Edition
RUSSIAN
Launching: 1992
Launching: 2011
Launching: 2009
MONTHLY
BIAnnual
Annual
Circulation:
51 000 copies/
month
Circulation:
25 000 copies/year
Circulation:
20 000 copies/year
The most widely
read monthly
magazine
by affluent
tourists in Paris!
Distribution: 400 luxury hotels in Paris and in
the Greater Paris region (circulation audited
and confirmed by the French organization
OJD), Paris Tourism Office, Media agencies,
Embassies, trendy places, Limousine
companies, Private Jets, Hair/Beauty salons…
Language: English
Format: A4 (L 210 x H 297 mm)
Shaping: Perfect bound
Pagination: 84 to 116 pages
Sections: Lifestyle, fashion, beauty, 6 luxury
shopping maps (with the finest boutiques by
neighbourhood), fashion, gastronomy, wine,
culture, art, attractions, Paris by night…
Target: English-speaking clients in luxury
hotels
Reader Profile: 80% of Where’s readers are
either managers or company executives. Their
average income, their education and their
profession place them in the world elite of
consumers.
银联国际
巴黎官方指南
精品店
餐厅
景点
古迹
Distribution: 190 hotels where Chinese stay
during their journey in Paris + strategic points
of information: OTCP, Chinese banks, Embassy,
Travel Agencies + distribution before the
arrival in Paris by China Eastern (magazine
is hand-delivered to 1st & Business Class
Travellers)
Language: Simplified Chinese
Format: 190 (wide) x 260 (deep) mm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 112 + 4 (covers)
Sections: The magazine is organized by
neighbourhoods, with the finest boutiques,
iconic brands, luxury shopping maps,
gastronomy, art and culture…
Target: The partnership between UnionPay
France and Where ensures content tailored
to the needs of Chinese customers with high
purchasing power.
Открыть
Париж
Distribution: 170 hotels where Russians stay
during their trip to Paris + distribution before
the arrival in Paris by Transaero (The leading
private Russian airline company): Flights
Moscow to Paris, (magazine hand-delivered
to 1st Class travellers) + Paris Tourist Office,
Embassy of the Russian Federation in Paris,
Limousins companies.
Language: Russian
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
latin
american
(Spanish
+ Portuguese)
Launching: 2013
Annual
Circulation:
20 000 copies/year
Distribution: 190 hotels where the Latin
American clientele stays in Paris + distribution
before the arrival in Paris by TAP (Flights Brazil
to Paris), Paris Tourist Office, Embassies of
Brazil, Mexico, Argentina, Colombia in Paris,
Travel Agencies…
Language: Spanish + Portuguese
Format: 19 x 26 cm
Shaping: Perfect binding, Glossy 135 gms
Pagination: 96 + 4 (covers)
Sections: Lifestyle, French expertise and the
latest trends, 5 luxury shopping maps (the
finest boutiques by neighbourhood), fashion,
gastronomy, culture, art, attractions, Paris by
night…
Target: New emerging clientele from Latin
America with high purchasing power.
Partenaire média de l’Association des Clefs d’Or France.
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
9
where Paris
Paris
where
2
®®
latin
america Edition
chinese
Edition
CHINESE
JAPANESE
Launching:
2012
Launching:
2013
Annual
Annual
Annual
Circulation:
2.5 million copies/year
Circulation:
50 000 copies/year
Circulation:
100 000 copies/
year
Launching:
2008
where
®
chinese
巴黎市地图
2015-2016
*Le grand magasin de La mode et du Luxe
ENGLISH
ENGLISH / FRANçAIS
Our 4 maps of Paris in foreign languages
Advertising
agency for the
PRINTEMPS
MAP OF PARIS
Launching: 2009
Annual
Circulation:
1.5 million copies/year
导购地图
SHOPPING MAPS
A targeted distribution, duration 1 year:
+ 1600 hotels in Paris (2,3 and 4*), Paris Tourist
Office, tourist attractions, train stations (Gare
de Lyon, Gare du Nord, Gare de l’Est, Gare
Montparnasse), airports (Roissy CDG 1, Roissy
CDG 2, Orly Ouest, Orly Sud), Air France bus,
Bateaux-Mouches, Open Tour. Partner chains:
Hilton group, Hôtels & Préférence, Citadines
group, Les Hôtels de Paris group.
A targeted distribution, duration 1 year:
+ 250 hotels in Paris (2,3,4 and 5*), Embassy of
China in Paris, Travel Agencies, Cultural Center
of China, Chinese banks, UnionPay Office +
Tour Operator in Shanghai.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
Bilingual advertising: Simplified Chinese/
French
Bilingual advertising: English/French
Target: Intended for a French and international
clientele, where® map is characterized by a very
large distribution.
A targeted distribution, duration 1 year:
+ Travel Agencies, JCB Offices, International
Space Printemps Haussmann, a selection of
hotels where the Chinese clientele stays.
Closed format: L 8.7 x H 21.2 cm (6 accordion
pleats)
Detail: Map of Paris + Subway Map
With the purchase of your advertising
component, we offer you the location of your
space/brand on the map.
where® has been the advertising sales agency
for the Printemps Paris Haussmann department
store’s luxury map since 2009.
An exclusive distribution, duration: 1 year:
Practical, elegant and easy to use, the map is
given to clients in the 4&5 star hotels of Paris.
Format « Notebook »: 10 x 14.5 cm
Detail: Map of Paris + Subway Map
Maps personalised with the logos of the hotels
or hotel chains.
Bilingual advertising: French/Japanese
Target: The Chinese issue of Where® Paris map
is specially intended for Chinese tourists visiting
Paris, their favourite destination in Europe.
Bilingual advertising: English/French
Target: The Japanese issue of Where® Paris
map is specially intended for Japanese tourists
visiting Paris. 94% of the Japanese purchases
resulting in tax refunds in France are in Paris.
Target: The map is conceived for French and
international customers with high buying
power.
Groupe where : 35 rue des Mathurins, 75008 Paris | Tel: 01 43 12 56 56 | Fax: 01 43 12 56 57 | www.whereparis.paris | paris@wheremagazine.com
10