the PDF file

Transcription

the PDF file

Product Catalogue &
Usage Guide
Formatted for Easy Printing
for Staff & Customer Educations
Table of Contents
click items below to see each page
What Are Dreadlocks?
3
Product & Company Story
4
Starting Dreadlocks Products & Accessories
for new dreadlocks
6
Knotty Boy Bee Washed Pre-Dreading & De-Waxing Soap Bar
Knotty Boy Dreadlock Wax
Knotty Boy Shampoo (Liquid & Bar)
Knotty Boy Peppermint Cooling Scalp Spray
Knotty Boy Professional Dreadlocking Combs (Metal & Plastic)
Knotty Boy Dreadlock Starter Kit
Knotty Boy How to Dread Instructional DVD
Knotty Boy How to Dread Instructional Brochure
6
7
8
9
10
11
12
12
New Dreadlock Maintenance Products & Accessories
for dreadlocks 1 month & up
Knotty Boy Locksteady Tropical Dreadlock Tightening Gel
13
Knotty Boy Natural MISTic Lock Deodorizer & Fragrance Spray
Knotty Boy Knot-Teas Scalp Tonic
Knotty Boy New Dreadlock Maintenance Kit
Mature Dreadlock Maintenance Products & Accessories
for dreadlocks 1 year & up
Knotty Boy Dreadlock Conditioning Spray
Knotty Boy Mature Dreadlock Maintenance Kit
Knotty Boy How to Dye Nappy Instructional Brochure
13
14
15
16
17
17
18
19
Removing Dreadlocks
Knotty Boy Dreadlock Removal Kit
20
Unlocked Hair Products & Accessories
Knotty Boy Natural Essentials for EveryBody! All Purpose Shampoo Bar
21
Knotty Boy Natural Essentials for EveryBody! Ultimate Detangler
20
21
22
So When Do I Use Which Product? Usage Chart
23
Display Materials
Shelftalkers
24
23
Window/Store Posters
24
24
Website Product Photos & Online Materials
24
Ordering Information
Terms & Conditions
25
25
What Are Dreadlocks?
Knotty Boy Dreaducation
The hairstyle known as dreadlocks has existed for hundreds, possibly thousands, of years. With
a history tied to spiritual expression and social statement, the Knotty Boy method of making
dreadlocks creates tangled, clean ropes of hair bound together by an all natural Dread Wax formula
until they tighten into mature locks.
Dreadlock creation takes time and patience, but with the help of Knotty Boy Natural Dreadlock Care
products, this style can be jumpstarted into becoming a full head of locks that mature in a fraction of
normal development time.
3
The Products
Help customers achieve incredible, sweet-smelling dreadlocks in weeks, not years. Beautiful
locks can be created, maintained and removed in ANY hair type easier, faster and cleaner with
Knotty Boy Natural Dreadlock Care products, designed for every stage of development.
All Knotty Boy products are free of parabens, sulfates/SLS, petroleum-based ingredients,
and synthetic preservatives, emulsifiers and colors, and are never tested on animals (PETAcertified).
The Company
Since 1998, Knotty Boy Natural Dreadlock Care has been dedicated to the ethical manufacturing
and distribution of truly all natural, gimmick-free hair and body products.
When Knotty Boy began, no natural dreadlock products existed on the market. Recognizing
the need, Adrianna Hepper, owner and founder, formulated the World’s first natural hair
care line specifically for starting and maintaining dreadlocks in all hair types, and built
www.knottyboy.com to distribute them. With online customers demanding local retailers, Knotty
Boy rapidly expanded into the wholesale market. Knotty Boy currently supplies over 600 retail
locations worldwide and online, with official distribution in over 14 countries.
From ethically sourced ingredients to eco-friendly packaging, everything used in Knotty Boy
Dreadlock Care products biodegrades or bypasses the growing landfills polluting our planet.
Knotty Boy is also driven by purpose beyond profits, and is a vehicle for fundraising for numerous
charitable projects including the sponsorship of children in developing countries. Learn more
here.
Knotty Boy offers retailers, e-commerce sites and stylists pure ingredients, simple instructions
and limitless customer support.
Free Advertising
We want to help you grow. When you order from Knotty Boy, your contact information is listed on
our Store Locator, one of the most heavily frequented pages of our website. This advertisement
provides Knotty Boy retailers with immediate visibility to over 15,000 unique visitors per week,
the majority of whom are looking for stores carrying our products in their area. And, it’s free.
4
for starting dreadlocks & ongoing maintenance
Knotty Boy Bee Washed
Pre-Dreading & De-Waxing Soap Bar
Product Highlights
•
all natural mini bar that prepares hair for dreadlocks by washing away oils & build up, leaving it squeaky clean & ready for
locks
•
included in Knotty Boy Dreadlock Starter Kit
Unique Selling Points
•
Knotty Boy Bee Washed Bar is full of nutrient-rich Essential Oils, and Red Earth Clay that degreases hair without damage.
Extra Tips
•
Keep by the sink to de-wax sticky hands after Dread Wax applications.
6
Knotty Boy Dreadlock Wax
Jar & Roll-Up Stick format
Product Highlights
•
all natural, Beeswax/Hempseed Oil pomade allows dreadlocks to be started & maintained in ANY hair type
•
binds new locks together, dramatically accelerating the natural locking process
•
allows hair & scalp to be washed like normal, without washing out new locks
•
available in Light (suitable for Blonde to Light Brown hair) & Dark (suitable for Med. Brown to Black hair)
•
your choice of Jar or Roll-Up Stick formats
•
4oz. jar included in Knotty Boy Dreadlock Starter Kit
•
A little goes a long way. Washing locks in hot water dissolves the Wax over time, so very little Wax build up occurs as
long as the user washes regularly and applies Wax sparingly.
•
Knotty Boy Dreadlock Wax creates REAL locks, not ‘fake’ or ‘unnatural’ dreads. By utilizing the properties of natural,
earth grown ingredients, Knotty Boy Wax facilitates and accelerates the natural locking process, making real locks, faster.
•
Jar format offers a larger quantity of Wax, ideal for those ready to roll up their sleeves and start full dreadlocks for the first
time. The Roll-Up Stick is perfect for ongoing quick and easy touchups, as the roll-up tube allows for a lighter, mess-free
application.
Extra Tips
•
For non-dreadlock styles, Wax can be used sparingly as an excellent two-wash natural styling pomade for short, messy
styles, and for separating, defining and moisturizing curls without being ‘crunchy’ or flakey.
7
Knotty Boy Dreadlock Shampoo
Liquid & Bar Format
Product Highlights
•
Knotty Boy’s best selling product, formulated in small batches with Tea Tree, Rosemary & Peppermint Oils, effectively
prevents, treats & cools itchy, flakey scalp conditions
•
safe, effective alternative to medicated dandruff shampoos
•
squeaky clean, lock-tightening, residue-free formula
•
contains no softeners or conditioners that cause knots to slip out
•
100% natural & mountain-stream friendly: non-toxic, biodegradable, SLS-free
•
•
Knotty Boy Dreadlock Shampoo is designed for use throughout the life of dreadlocks.
•
Regularly cleansing locks of natural oils and build up with Knotty Boy Dread Shampoo, specifically formulated for the
unique care of dreadlocks, is critical to successful and speedy lock development.
•
There is no active-ingredient difference between the Bar and Liquid Shampoos, simply a matter of personal preference.
The Bar has natural high lather and travels well (won’t leak in baggage). Liquid is more conventional format, equally
effective for washing locks.
•
Both suitable for locked and non-locked hair.
•
Effective as all-over body wash and treatment for acne and problem skin.
Extra Tips
•
Dreadlocks over one week old should be washed once a week - twice at very most - and dried COMPLETELY between
washings to prevent mildew and musty-smelling locks.
•
Non-locked hair with healthy scalps should alternate washes with another all natural shampoo (ie. Knotty Boy All Purpose
Shampoo Bar) to prevent over-drying from Tea Tree Essential Oils.
8
Knotty Boy Peppermint Cooling Scalp Spray
Product Highlights
•
Knotty Boy bestseller for instantly cooling & treating irritated, itchy scalps without needing to wet new locks
•
refreshes both scalp & locks with tingly, minty freshness
•
included in Knotty Boy New Dreadlock Maintenance Kit
•
Occasional scalp stress is completely normal with dreadlocks, usually occurring after installation when hair is pulled in
different directions than it is used to. This usually resolves itself as locks become more relaxed and when scalp is washed
regularly (about once a week). Until then, instant cooling relief can be achieved with the use of Knotty Boy Cooling Scalp
Spray.
•
Witch Hazel and Peppermint Essential Oils are antibacterial and fast-drying.
Extra Tips
•
Try Knotty Boy Cooling Scalp Spray for sunburn relief, soothing new tattoos or anywhere
else that might need a little cooling refreshment.
9
Knotty Boy Professional Dreadlocking Combs
Metal & Plastic
Knotty Boy Professional
Plastic Dreadlocking
Comb
Product Highlights
•
heavy-duty plastic teasing comb ideal for backcombing
hair in dreadlock creation & maintenance
•
features two thicknesses of teeth, one for thicker hair &
locks, the other for finer hair & skinnier locks
•
manufactured exclusively from Delrin, a durable, heatresistant plastic
•
Extra Tips
•
Ideal for use in combination with Knotty Boy Dreadlock
Removal Kit.
Knotty Boy Professional
Metal Dreadlocking
Comb
Product Highlights
•
heavy-duty metal teasing comb ideal for backcombing
hair in dreadlock creation & maintenance
•
micro-spaced, sturdy metal teeth
•
wooden handle ensures a comfortable fit in the hand
Extra Tips
•
Ideal for use in combination with Knotty Boy Dreadlock
Removal Kit.
10
Knotty Boy Dreadlock Starter Kit
Product Highlights
•
contains all the basics needed to create & care for new dreadlocks in one tidy, reusable cotton bag
•
ideal offering for customers wishing to start locks, but uncertain about what is needed & how to begin
•
shelf space-conservative format
Contents
•
Pre-Dreading & De-Waxing Soap Bar
•
4 oz. jar Dreadlock Wax (choice of Light or Dark Wax)
•
Dreadlock Shampoo Bar
•
Professional Plastic Dreadlocking Comb
•
Oversized Shower Cap
•
How To Dread Instructional Brochure
•
Knotty Boy Stickers (2)
•
Reusable, Unbleached Cotton Drawstring Bag
11
How To Dread
Instructional DVD
(Region 1)
Product Highlights
•
step-by-step instructional video for creating
dreadlocks from scratch & immediate aftercare
•
features 20 minute run time with chapters for easy
viewing
How to Dread
Instructional Brochure
Product Highlights
•
simple step by step directions for creating dreadlocks
& immediate aftercare
•
easy to read, tri-fold brochure format
•
printed on durable, high-gloss stock
•
12
Maintaining New Dreadlocks Products & Accessories
for dreadlocks 1 week & up
Knotty Boy LockSteady Tropical Tightening Gel
Product Highlights
•
instantly tightens both new & mature locks with a light, wash-out formula
•
great Wax alternative for starting & maintaining new locks
•
grooms & controls fuzzy locks & loose hair
•
soothing aloe formula a safe alternative to harsh, salt-based lock accelerator sprays
•
delicious, lasting Coco-Lime fragrance
•
included in Knotty Boy Dreadlock Maintenance Kits
•
Ideal for new locks starting to mature, requiring less Dread Wax to hold together, or as a lighter Wax-alternative for
starting dreadlocks.
Extra Tips
•
Apply as needed to damp locks, allowing locks to dry thoroughly before covering or reapplying.
•
For quick and easy application, mix 1 part Gel to 2 parts water in a spray bottle and spritz onto locks.
13
Knotty Boy Natural MISTic Lock Deodorizing
& Fragrance Spray
Product Highlights
•
instantly kills odour-causing bacteria upon contact
•
excellent shampoo-less cleanser keeps locks fresher for longer between washings
•
infuses locks with light, lasting fragrance •
suitable for locked & non-locked hair
•
Natural MISTic Spray works like a natural fabric freshener for dreadlocks.
•
Contains Silver Citrate, an incredibly antibacterial ingredient that kills odour-causing germs upon contact.
•
Available in three tantalizing fragrances:
•
Satsuma Spritz — like digging into a fresh, juicy orange
•
Cedar Spruce — crisp, clean & woodsy
•
Waterfall — bright, flowery & fresh
Extra Tips
•
Use as an excellent shampoo-less refresher/cleanser for musty-smelling locks. Stinky, musty dreads are caused by
improper drying, and should not be washed for 1-2 weeks to allow locks to dry inside completely. Use Natural MISTic Spray
during this time to deodorize and kill bacteria.
14
Knotty Boy Knot-Tea Scalp Tonic
Product Highlights
•
brew-it-yourself teas for spritzing on scalp & dreads to soothe, refresh & stimulate hair growth & tighten locks
•
included in Knotty Boy New Dreadlock Maintenance Kit
•
Knot-Teas come in five sweet-smelling formulas:
•
Salt Spring Island Mist Knot-Tea refreshes & tightens dreadlocks, made with Sea Salt, Lavender & Rosemary
•
Lasqui-Tea Island Chai Knot-Tea refreshes dreadlocks, & and soothes & stimulates dreadlocked scalps, made with
Chamomile flowers, Cinnamon, Clove, Anise & Cardamom
•
Mayne Island Mint Knot-Tea promotes hair growth & makes locks minty-fresh, made with Catnip, Spearmint &
Rosemary
•
Texada Island Twist Knot-Tea soothes itchy scalps & refreshes locks with lemony fragrance, made with Nettle,
Lemon Balm, Lemon Grass & Comfrey
•
The Island Paradise Combo Pack lets you try all four fabulous Knot-Tea flavours in one pack
Extra Tips
•
Brewed Knot-Teas last up to one week in refrigerator.
•
Knot-Teas are not meant for consumption.
15
Knotty Boy New Dreadlock Maintenance Kit
Product Highlights
•
contains all the basics needed to help new dreadlocks develop tighter, faster & keep scalps clean, fresh & healthy
•
ideal offering for customers wishing to maintain new locks, but uncertain about what is needed & how to begin
•
Contents
•
•
8oz Tropical Tightening Gel
•
8oz Peppermint Cooling Scalp Spray
•
Knot–Tea Scalp Tonic Island Paradise Sampler Pack of 4 Teas
•
•
16
Maintaining Mature Dreadlocks Products & Accessories
Knotty Boy Dreadlock Conditioning Spray
Product Highlights
•
light, leave-in conditioning spray for locks over 1 year old
•
softens & strengthens dreads that are dry, brittle or fragile
•
replenishes lost moisture, increases elasticity & prevents breakage •
smoothes & tidies frizzy, loose hair •
available in three heavenly fragrances that last for hours
•
included in Knotty Boy Mature Dreadlock Maintenance Kit
•
Knotty Boy Dreadlock Conditioning Sprays contain a blend of Glycerin and Silk Amino Acids making a light moisturizer that
leaves locks with a soft, silky texture.
•
A quick, on-the-go conditioner that can just be applied to areas needing help, without having to wet the whole head.
•
Available in three rich, long lasting fragrances:
•
warm, tropical Coco-Knotty
•
subtle, light Green Tea Enlightenment
•
calming Purple Haze Lavender
17
Knotty Boy Mature Dreadlock Maintenance Kit
Product Highlights
•
contains all the basics needed for the continued cleaning, tightening & grooming of dreadlocks over 1 year old, & the
prevention & treatment of dreadlock breakage, brittleness & moisture-loss
•
ideal offering for customers wishing to maintain mature locks, but uncertain about what is needed & how to begin
•
Contents
•
•
4oz Tropical Tightening Gel
•
8oz Conditioning Spray – Choose from Coco-Knotty, Green Tea or Lavender
•
Knot–Tea Scalp Tonic Island Paradise Sampler Pack of 4 Teas
•
•
18
How To Dye Nappy Instructional Brochure
Product Highlights
•
detailed step by step instructions take the mystery out of how to safely colour dreadlocks, from start to finish
•
easy to read, tri-fold brochure format
•
printed on durable, high-gloss stock
•
How to Dye Nappy Instructional Brochure’s full instructions, aftercare and additional tips help to ensure dreadlocks are
coloured properly with minimal breakage or damage, and stay healthy throughout the process.
19
Dreadlock Removal Products & Accessories
Knotty Boy Dreadlock Removal Kit
Product Highlights
•
the World’s first scissor-free method of removing dreadlocks
•
unlocks dreads of ANY age or hair type
•
The newer the lock, the easier it will be to free, but locks of any age or hair type can be removed.
•
Dreadlock Removal Shampoo breaks down Wax and environmental build-up, preparing locks for removal.
•
Damage Control Deep Conditioner allows the tightest of knots to be combed free, repairing and restoring the original hair.
•
Both Shampoo and Conditioner can be used for continued hair repair after removal.
Extra Tips
•
If locks are very dense, thick or long, two Kits may be necessary to complete removal.
•
Ideal for use in combination with Knotty Boy Professional Dreadlocking Combs.
20
Knotty Boy Natural Essentials For EveryBody!
All Purpose Shampoo Bar
Product Highlights
•
one bar - all the soap you need
•
use on hair, bodies, faces, Grandpas, babies, pets,
dishes, stain removal – you name it!
•
liquid-free, lightweight Bar perfect for travel, camping &
backpacking
•
100% natural & mountain-stream friendly: non-toxic,
biodegradable
•
available in seven tantalizing scents
•
suitable for use on mature dreadlocks over 1 year old
•
Knotty Boy All Purpose Shampoo Bar is a heavenly smelling, high quality soap created using small batch, traditional coldprocess methods and producing a mild, creamy, high foaming Bar, naturally.
•
Because of this traditional process and a lack of filler ingredients, these big Bars are very dense, lasting up to three times
longer than most soap bars.
•
Knotty Boy All Purpose Shampoo Bar is totally SLS and chemical free, making it safe for use on both tough and tender
scalps, faces and skin, and is naturally moisturizing thanks to the restorative properties of Hempseed & Coconut Oils.
•
Available in:
•
Tahitian Vanilla, like a dollop of butter-cream frosting, irresistibly luscious and sweet
•
Citrus Ginger, a clean, pick-me-up fragrance with a juicy, citrus punch
•
Sandalwood, spicy, warm and refreshing as a stroll through the woods
•
Spearmint Tingle, minty, zippy clean
•
Patchouli Love, a spicy, exotic blend of Clove, Geranium, Lavender and Patchouli
•
Fresh Cut Grass, sweet and earthy, just like a freshly-mown lawn
•
Scent-Free 100% Olive Oil Castile, literally consisting of only saponified Olive Oil and Water. Castile is pure soap in
its mildest form, ideal for ultra-sensitive skin and babies.
Extra Tips
•
Many Knotty Boy customers praise the All Purpose 100% Olive Oil bar as being the only soap or shampoo that can be used
by both adults and babies with cases of extreme skin sensitively, including eczema, psoriasis, fragrance allergies and
cradle cap. Not only is it safely used for cleansing, it’s lack of irritating chemicals has resulted in the improvement and relief
of many of these uncomfortable skin conditions.
21
Knotty Boy Natural Essentials For EveryBody!
Ultimate Detangler
Product Highlights
•
removes the MOST dreadful tangles & knots, easily & all naturally
•
smoothes & restores rough split ends & damaged follicles to lustrous, shiny health
•
ultra-slippery, mild, tropical scented formula
•
Knotty Boy Ultimate Detangler is a truly all natural everyday conditioner, rich in Oils, Vitamins and Vegetable Proteins that
feed and smooth hair without weighing it down.
•
Excellent for use on children for easy, gentle detangling.
•
Wash out, or leave in for light curl definition and added control.
Extra Tips
•
Not suitable for use on dreadlocks.
22
So When Do I Use Which Product?
Use the chart below to see at a glance which Knotty Boy products are ideal for use
during each stage of dreadlock development.
Starting
Dreadlocks
1 Day
1 Week
New Dreadlock
Maintenance
Mature Lock
Maintenance
1
3
6
Month Months Months
1
Year+
Dreadlock Unlocked
Removal
Hair
OnGoing
Knotty Boy
Pre-Dreading &
De-Waxing Soap
Knotty Boy
Dreadlock Wax*
Knotty Boy
Shampoo/Bar
Knotty Boy
Cooling Spray
Knotty Boy
Tightening Gel**
Knotty Boy
Deodorizing Spray
Knotty Boy
Knot-Teas
Knotty Boy
Conditioning Spray
Knotty Boy
Removal Kit
Knotty Boy
Ultimate Detangler
Knotty Boy
All Purpose
Shampoo Bar
* Knotty Boy Dreadlock Wax – Heavier usage for starting locks, gradually decreasing usage over time for
grooming, tightening and tidying. (Even when starting, always use Wax sparingly! Can always add more if
needed.)
** Knotty Boy Tightening Gel – Can be used as a lighter, Wax-free alternative for starting locks. Maintenance
usage begins at 1 month for locks started with either Gel or Wax.
23
Display Materials
available free upon request
Shelftalkers
•
glossy, bi-folded, printed cardstock that includes
product highlights, unique selling points & other
relevant information for the buyer
•
stand beside, below or above Knotty Boy
products, or fix to a wall close to the display
Window/Store Posters
•
brightly coloured, eye catching poster for window
advertising or in-store display
Website Photos &
Online Materials
•
a variety of Knotty Boy logos & professional product
photos ready to be added directly to your website
•
PDF document of concise product descriptions to
accompany each product photo, just copy and paste
24
Terms and Conditions
•
Try Knotty Boy risk free. Knotty Boy Natural Dreadlock Care products will never be the cheapest, but we guarantee they
are the best and that they work, or your money back.
•
We have no minimums – order as much or as little as you like.
•
If you see an item on www.knottyboy.com that is not listed in our Catalogue (ie. Headwear, Beads, Apparel, etc.), feel
free to request wholesale pricing from your Sales Rep.
•
Knotty Boy’s Wholesale phone line is answered by a real, friendly human being Monday to Friday 9am-5pm PST , and
all emails are answered promptly. Whether it’s an order, questions or feedback, we love to hear from you.
•
Get Knotty Boy for cheaper when you sign up for our monthly Wholesale Specials newsletter. We do not sell email
addresses and no spam, guaranteed.
•
Payments accepted by credit card, cheque and COD.
Terms and Conditions
•
Money back guarantee applies to Intro Offer within 60 days of receipt.
•
Instructional Brochures, DVDs and Combs not not eligible for quantity discounts..
•
Conditions apply to cheque and COD payments.
•
Prices are exclusive of taxes, shipping and customs / excise / duty.
•
Prices subject to change without notice.
•
All products for external use only.
Knotty Boy Product Catalogue & Usage Guide
Published by Knotty Boy® Natural Dreadlock Care
All Rights Reserved, Copyright 2013
25

the PDF file

Transcription

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