the above infographic as a PDF
Transcription
the above infographic as a PDF
NSW WARATAHS REDUCING RISK OF INJURY WITH PREDICTIVE ANALYTICS An injured player isn't the only one who feels the pain. The loss of a key team member can negatively impact a club’s chemistry, record and fan attendance. Looking to prevent injuries before they happen, the NSW Waratahs rugby team turned to IBM® predictive analytics. IDENTIFYING RISKS A PHYSICALLY TOUGH GAME vs. No pads worn. Players make 20–40 tackles per match. 1 in 4 get injured each season. COMMON INJURIES THAT PLAYERS ENCOUNTER 2.15 11-20% soft tissue injuries like hamstring strains Knee & Shoulder injuries result in the most missed games each season average number of games missed by a player 73 games missed due to player injuries MISSING PLAYERS CAUSE MISSED OPPORTUNITIES Players Organisation Fans Players with injuries are benched. The team is less competitive. Fan experience and viewership declines. Lower sales in merchandise Less ticket sales impact stadium atmosphere Reduced revenues – less budget to afford top players USING ANALYTICS TO AVOID INJURY DATA COLLECTION Players are fitted with GPS trackers to measure and monitor intensity levels, collisions and fatigue. The data is combined with medical, wellness and player data to predict players likely to be injured. GPS Data 51 points Medical Data 32 points PREDICTIVE ANALYSIS Player Data 12 points Using IBM predictive analytics, the NSW Waratahs can rapidly aggregate and analyse 119 data points of all 35 players, predict risk of injury and modify training regimens for players at risk. Wellness Data 24 points GAINING A COMPETITIVE ADVANTAGE PREVENTING INJURIES AND NURTURING TALENT In addition to creating tailored training programs, the NSW Waratahs are using IBM predictive analytics to ensure more players are available for selection throughout the season. Players Organisation Fans Healthy, talented players. Better record. Viewership grows. DATA IS A GAME CHANGER From analysing player fatigue on the pitch to improving the way that fans experience the game, data has become an integral part of the sports world. To learn how IBM is using data to change the game on and off the field, visit ibm.com/sport IBM, the IBM logo, Smarter Planet and the planet icon are trademarks of IBM Corp registered in many jurisdictions worldwide. Other product, company or service names may be trademarks or services marks of others. A current list of IBM trademarks is available on the Web at “Copyright and trademark information” at www.ibm.com/legal/copytrade.shtml © Copyright IBM Australia Limited 2013 ABN 79 000 024 733 © Copyright IBM Corporation 2013 All Rights Reserved.