Headmade Prezentacija

A G E N C Y
I N T R O D U C T I O N
HEADMADE COMMUNICATION AGENCY
Headmade is an independent regional branding agency. The idea of Headmade team is the quest for
a competent, creative and cost-effective communication solutions that are answers to project tasks.
OF PARTICULAR INTEREST TO THE TEAM ARE THE NEW SOLUTIONS IN THE FIELD OF DIGITAL
COMMUNICATIONS AND INNOVATIVE CREATIVE SOLUTIONS IN THE FIELD OF B2B COMMUNICATION
AND DIRECT B2C COMMUNICATION.
The multi-disciplined team has a profile which offers solutions in fields of communication including:
Defining and implementing Brand strategy
Defining and implementing Communication strategy
Defining and implementing Creative strategy
Defining and implementing PR strategy
Defining and implementing Digital media strategy
Graphic and web design
Audio and video production
Event management
CO R P O R AT E
C L I E N T S
MERCATOR
Regional retailer
Defining brand identity and platform for RODA brand, development, implementation in five regional markets
Defining Premium format, defining brand identity and brand platform, market introduction strategy,
positioning and leading of the brand
Communication and creative strategy of regular campaigns, improving sales
Communication, creative strategy and operative realisation of over 20 openings of new sales facilities
in Serbia
Strategy, communication and creative strategy of introduction of RODA brand on Montenegro market,
operative realisation of opening of over 70 sales facilities
Production of ATL activities for four regional markets
Defining strategy and implementation of projects in the domain of digital communications
Information structure, design, programing and maintenance of www.roda.sr, www.roda.me web-site
Community managment on following accounts:
facebook/Roda CG; facebook/Mercator CG; twiter @mercatorpremium
Corporate PR, crisis PR and internal PR for Mercator S
MERCATOR CENTER
Shopping Mall
billboards / Shopping campaigns
Mercator Magazine
Redaction
Graphic design and prepress
Art direction
Art direction of photography
MAGAZINE:
http://issuu.com/mercator/docs/casopis-sve-sto-zelim---final
FASHION PHOTO CONTEST:
make selfie and win a trip to sea
VIDEO
MAKING OF
Photo shooting for the magazine:
www.youtube.com/watch?v=jNSgXxiuU_o
RODA
Regional retailer Brand
Event / Roda Center Oppening / Music Concert
Roda
responsive web site:
http://www.roda.rs/
Food catalogue and creative concept
MERCATOR PREMIUM
current web site: www.mercatorpremium.rs
Premium Supermarket
book of recepies
DOBRE VIBRACIJE.
web site redesign
megaboard
VIDEO RECEPIE:
https://www.youtube.com/watch?v=o2FOuEeFGbg
VIDEO INFOGRAPHIC ABOUT CHOCOLATE:
https://www.youtube.com/watch?v=a2imdi8zNN4
web banners
HEMOFARM STADA
Pharmaceutical Industry
Defining global communication brand strategy
Global brand strategy for sub-brands HemofarmLogica and MOJAapoteka
Segmentation of portfolio brand
Defining new channels and tools of communication
Development and implementation of brand identity, trend book 2009 & trend book 2010
Redesign of HemofarmLogica, MOJAapoteka product packaging
Global PR campaign- Hemofarm Concern obtaining FDA certificate
Regional activities of improving sales for MOJAapoteka sub-brand / OTC program
HEMOFARM STADA
Pharmaceutical Industry
MK GROUP
Holding company which consists of more than 35 affiliated companies
Concept, design and production of printed promotional material
Concept, production and post-production of corporate film
Strategy defining and project implementation in the domain of digital communications
Information structure, design and programing www.mkgroup.rs
SUNOKO
Sugar Industry
Design of visual identity, production of the Book of graphic standards and packaging
Defining new communication strategy of Sunoko
Concept, design and production of promotional print material
Strategy defining and project implementation in the domain of digital communications
Information structure, design and programing www.sunoko.rs
CARNEX
Meat Industry
Strategy defining and project implementation in the domain of digital communications
Information structure, design and programing www.carnex.rs
MK GROUP
Holding company which consists of more than 35 affiliated companies
responsive web site
www.mkgroup.rs
corporative ID
SUNOKO
Sugar Industry
web site: www.sunoko.rs
responsive web site redesign
packaging design
brochure design
CARNEX
Meat Industry
resposnive
web site design:
www.carnex.rs
AGROMARKET
Industry of Agriculture
Redefining and graphic redesign of basic elements of visual identity
Defining creative and promotional strategy
Production and implementation
Strategy defining and project implementation in the domain of digital communications :
Information structure, design and programing
resposnive web site design: www.agromarket.rs
BIG BANG
Positioning campaign
citylight installation
built-in air
freshener with
the smell of washing
powder. Built-in speaker
to simulate the sound
of the washing
machine
Built-in metal
Drum that is
constantly rotating
and simulating the
washing machine
poster
VILLAGER
Garden tools
Strategy defining and project implementation in the domain of digital communications
Information structure, design and programing www.villager.rs
CARIBIC
Fast Food Industry
Defining the communication brand strategy
Defining the creative and promotional strategy
Production and implementation
Program strategy and realisation, sales improving campaign
Strategy defining and project implementation in the domain of digital communications
Information structure, design and programing www.caribic.rs
responsive web site:
www.caribic.rs
CARIBIC
Fast Food Industry
ice cream packaging collection
billboards
COCA COLA
PR Campaign
HUBERT DISTILLERY
Liquor Industry
Defining the communication brand strategy
Defining the creative and promotional strategy
Redesign of brand identity, packaging design
Strategy and realisation of the program of sales improving campaigns
Strategy defining and project implementation in the domain of digital communications
web site
HUBERT DISTILLERI
Liquor Industry
label design
brochure design
packaging design
PORSCHE
Automotive
Promotional and PR campaign in function of repositioning of VW brand on local market
Promotional and PR campaign in function promotion of new Passat models
Event
Invitations with
3D effect when opens
INSTITUTIONAL
C L I E N T S
FAO
Food Agriculture Organization
Campaign: PUBLIC STORAGE FACILITIES / 2012-2014
Partners: EBRD / USAID/ Indemnity Fund of Republic of Serbia
TASKS:
Defining and implementing Communication strategy
Defining and implementing Creative strategy
Defining and implementing PR strategy
Audio and video production
Event management
CITY OF NOVI SAD
Campaign: Social responsibility
Campaign in function of prevention of drug addition among teenagers
TASKS:
Defining and implementing Brand strategy
Defining and implementing Communication strategy
Defining and implementing Creative strategy
Defining and implementing PR strategy
Event management
CITY OF NOVI SAD
Campaign: Social responsibility
Campaign 1: STAND UP NOVI SAD
Campaign 2: KONTRAMINACIJA
Campaign 3: VOZIM STRATIGHT VOZIM EIGHT
Goal: Visibility
Goal: Education
Goal: Promotion of urban activism
PIRATE / LEONARDO DA VINCI - DOI Project / 2012.-2105.
Campaign: Social responsibility
Project: Action program of the European Commission for the implementation of the policy of professional
development.
Task: Audio and video production
Part PIRATE project is aimed at promoting and popularizing earthen architecture in order to support
the re-use of ecological materials and modernization of traditional building techniques country.
To make knowledge accessible and to demonstrate their applicability and one of the tasks of
the project documentation and production of educational audio and video materials.
TASKS:
Defining Brand identity
Graphic design
Audio and video production
thank you for your attention
Novi Sad |Ilije Ognjanovica 7 |+381 21 45 11 40 |+381 21 44 74 41 | office@headmade.rs | www.headmade.r