Phases of RFID projects Overview of HKU IMSE Retail Smart Shop

Transcription

GQ Huang
The University of Hong Kong
RFID-Retail-1
http://www.digiprise.org/ielm6050/
Phases of RFID projects
RFID-Retail-2
Overview of HKU IMSE Retail Smart Shop
Five questions
What process(es) and operations
Who are involved
What objects
Input and output data with operations and objects
Relationships with existing EISs
3 basic questions
Determine which frequency to use
Where RFID readers should be
What should be tagged
Configuration and deployment
ePOS
Smart Fitting Room
Adtio Smart-i RFID System
Smart Hanger
Intelligent Kiosk
Test and improvement
Smart Shelf
Design Overview
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Gate Door
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Design Overview
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Floor Plan
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ePOS (Electronic Point of Sales) Module
Key Components:
1)Alien / Symbol RFID Reader
2)Alien / Symbol RFID Antenna
3)Adtio EPC Compliant Middleware
4)POS / Auto Check Out Application
5)Receipt Printer
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Intelligent Kiosk Module
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Smart Fitting Room Module
Key Components:
Key Components:
4)Kiosk Application for Enquiry
5)Tagged Product Samples
4)Fitting Room Application
5)Mirror
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RFID Smart Hanger
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RFID Gate Door Module
Key Components:
Key Components:
4)Smart Hanger Application
5)Tagged Product Sample
4)Gate Door Application
5)Gate Door Rack
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Smart Shelf Module
Key Components:
RFID Applications in Retail Supply Chain
4)Smart Shelf Application
5)Tagged Product Sample
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Retail Applications –RFID Vision for a Retailer
Freight
forwarder/
consolidator
Factory
Deconsolidator
Distribution
Centers
1. Creating a Data Carrier
Encoded data stays
with product during
lifecycle
Logistics
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Vendor Applications
Stores
2. Manufacturers
RFID tags are shipped to
Manufacturers
To attach to merchandise
•Apply RFID tag to unit
• RFID tag sewn into unit
Tags are attached to
merchandise items
• RFID tag within current
hang tags
RFID IN THE RETAIL SUPPLY CHAIN
3. Transport
•Cargo Security
•Cargo Tracking
4. Distribution
Center
5. Retail Store
Pallet &
“Container”
Container”
tags
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Logistics Applications
See What’s Inside Without Opening!
Units
Carton
Receiving Applications
•
•
•
•
•
Multiple tags
Read and write
Unit or container level
No orientation issues
100% vendor audit for quantity
Intermec
UAP-2100
Pallet
Container
Existing Data Collection System
Intermec
UAP-2100
Intermec
UAP-2100
Intermec
UAP-2100
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Store Inventory Applications
Shipping Applications
Back Room Monitor
Increments, Decrements
• Doorway
coverage
Shelf Inventory
• Identifies units,
cartons, pallets
• Identifies forklift
• Removes
operator error
DOCK 4
8 ft.
10 ft.
Intermec
UAP-2100
Intermec
UAP-2100
Intermec
UAP-2100
Intermec
UAP-2100
Existing Data Collection System
Store visibility at
the unit level
Units
Keep correct sizes
stocked
Area
Shelf
Stor
e
Take inventory
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Customer Service Applications
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And The Rest of The Benefits
Search for specific size:
..Sales floor, Up stock, Backroom

Mass scan at checkout
Loyalty cards
Returns
Order on internet pick up at the
store
Customer family sizes
Wish list data
Credit cards
Audible indicator when select unit is
scanned
Store Shelf
Denim
Possible elimination of bulky
sensormatic tag
Enable EAS on more units
Allow identification of loss at unit
level
Units
Reduction in Lost Sales!
Shelf
Area
Store
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Lemmi Fashion
RFID Implementation in SMEs –
a Case Study from the Fashion Industry
Lemmi Fashion
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Founded 1959
About 80 employees in Germany
Sells to 14 countries in Europe and Asia
Produces and Sells about 1 Million garments a year
Distribution Center based in Germany
Production Partners in Asia
Leading Manufacturer of Children's Wear, mainly trousers
Niche with 6 different waist sizes for trousers (extra+, extra, big,
mid, slim, superslim)
Large number of SKU’s
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Business Case
Fundamentals
Complex Analysis of all Business Processes
Integrated Solution: RFID fully integrated into ERP
Short implementation Timeline
Objectives
Increase efficiency on all steps of our supply chain
Increase Quality of Deliveries from Production and to our
Screenshot: Warehouse Receipt with RFID Scan Function
Customers
Precise information on Goods in Transit
Strengthen relationships with our customers
Easy to Use for all employees
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Business Case
Milestones
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Business Case
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Milestones
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Milestones
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Conclusions for RFID in SMEs
Efficiency is a key factor for SMEs being
successful
Technology uptake is a key growth vector for
European SME competitiveness
Transponder-Frequencies (Selection)
Spectrum
Frequency
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3. Outlook for RFID in SMEs
LF
HF
VHF
134
8,2
13,56
433
868
915
2,45
5,6
KHz
KHz
MHz
MHz
MHz
MHz
MHz
GHz
GHz
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97%
97%
96%
96%
95%
94%
ITEM LEVEL
Europa
(Metro)
USA
(WalMart)
CASE LEVEL
Retailer 1 - Pilot Results
SMEs need to secure their investments – need Standardizations
can not risk uncertainty regarding privacy issues
can not fund educational advertising pro RFID
International
(Lemmi)
UHF
125
?
93%
93%
DC to Store Shipping
and Receiving Accuracy

96% accuracy from
allocation to pick

97% accuracy from
picking to shipping
(see graph)

100% tracking from
warehouse to store
92%
91%
Allocation vs
WMS
WMS vs
Actual
Allocation vs
Actual
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Khaki Sales

120
Store Inventory Accuracy
100
80
60

Over 99.6% store inventory accuracy
40
20
0

“Nearly Perfect Sales Floor Inventory”

Replenishment reports are generated every hour
12-May 19-May 26-May 2-Jun
Store C
9-Jun 16-Jun 23-Jun 30-Jun 6-Jul
Store B
13-Jul
350
300
250
200
Identified SKUs needed for floor as soon as the cartons received
to maintain perfect inventory levels on sales floor
150
100
50
0
5/5/2001

Over 50% of the replenishment flow - back door to sales floor
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5/19/2001
6/2/2001
Store C
6/16/2001
Store B
Khaki Sales to Denim Sales
Comparison

Tracked the sales of select
Khaki SKUs to determine
sales trends for each store

Khaki did not have RFID
tags in any store including
pilot
Pilot Store
Denim Sales

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6/30/2001
Pilot Store
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• Denim Sales Activity
As a result of nearly
perfect data integrity and
timely sales floor
replenishment, initial Data
Indicates over 5%
increase in Adult denim
sales when compared to
control stores.
Mens
25
20
15
10
5
0
Audit 1
Audit 2
Audit 3
Audit 4
Audit 5
Store B
Women's
Audit 6
Audit 7
Audit 8
Audit 9
Audit 7
Audit 8
Audit 9
Store C
25
20
15
10
5
0
Audit 1
Audit 2
Audit 3
Audit 4
Audit 5
Store B
Audit 6
Sales Floor vs. Backroom
Stock Levels
Weekly audits in the control
stores - floor vs. backroom
Average 12% of Adult Denim
SKUs are out-of-stock on sales
floor but available at backroom
in the control stores - as high
as 85% by style
In some cases, multiple audits
indicate the same SKU is outof-stock on the sales floor but
available in the backroom for
21 consecutive days
During same time period the
pilot store maintain perfect
sales floor inventory
RFID Tags attached at vendor and SKUs assigned at DC
receiving
Simple SKU-RFID relationship
Stores know only what they should have
No changes on legacy systems
Tracking vendor compliance, DC accuracy and store
replenishment
Payback justification - seven additional unit sales per month per
store
Pilot stores are showing additional 13 unit sales per store per
week
Store accuracy is over 98%
Store C
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Evaluated RFID Business Application Value Areas
RFID-Enabled Smart Supermarkets /
Department Stores

Smart products
Smart trolleys
Smart pallets
Smart shelves
Smart (staff/customer) cards
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The Smart Trolley
Controls the
RFID reader and
connects with
the wireless LAN
Scans the
products

Electronic Proof-of-Delivery
New Product / Event Performance
Promotion Management
Shelf Replenishment
Production Planning
Redeployment
Returns
Expiration/Recall

Loaded vs. Dispatch, In Transit
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Customer browses the product list and edit the
shopping list at home
Indicates the
trolley’
trolley’s location
by being
detected in the
supper market
The Smart Trolley
Detects the
Smart Trolley
and reports
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Stage 1 - Customer prepares shopping list
Stage 2 – Customer enjoys shopping with Smart Trolleys
Using any networked computer or devices with browsers as
long as the customer can access the shopping website.
Y
• Register
• Log in
Z
Browse and edit
shopping list
Form product
order
[
Database
\
• Log in
• confirm profile
Y
Acquire the
order list
Do Shopping
Log out
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[
edit
Check out final
products
bank
Customer
Z
\
Verify product
order
Customer
Trolley
location
RFID
X
X
Database
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save
Functions for Supermarket Manager
•
•
deal with (browse, verify) customer’s order list;
check the final product list in customer’s cart;
•
manage the products in supermarket according to customer’s
orders;
•
X
maintain the inventory list and the stock of products;
• Register
• Log in
Y
Browse and
verify orders
Z
Check the
orders
Corresponding to
Supermarket
manager
Product
database
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