Russian - Mobile Monday St. Petersburg

Russian experience.
Worldwide resources.
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About
Closed Joint Stock Company «Mobicon» (trade mark INFON) is
the first Russian content provider. The company was founded in
2001 in Saint-Petersburg and became the first company in
content-providing industry.
The services of the Company were commercially launched in
September 2001.
The headquarters of the Company is in St. Petersburg.
The Company has representative office in Moscow; in 2004 INFON
representation was opened in Ukraine (Kiev).
In 2006 INFON established representation in Kazakhstan.
The core business of the Company is development and distribution
of infotainment services for GSM and CDMA subscribers.
For the 6 years on the market INFON developed and successfully
fulfilled a range of nation-wide projects.
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Market position
According to the reports of the leading Russian analytical
companies, the Russian mobile content market grew by
25% for 2006 and accounted for 408 MUSD. The
forecasts for 2007 contain estimations at the level of 494
MUSD, which corresponds to the growth by 21%.
For the time being INFON holds the leading position
on the Russian mobile content market, which is
proved by the numerous diplomas and awards.
According to analytical company ComNews Research
INFON is ranked first on the mobile content market as
of 9 months of 2006.
INFON is traditionally among the leaders in the ratings
of the Russian major mobile operators («MegaFon»,
«МТS», «Beeline»).
MegaFon. TOP15 1Q 2007
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Coverage
CJSC «Mobicon» has over 40
agreements on the provision of
services with all major Russian
mobile operators: MTS, Beeline,
MegaFon, Tele2, SKYLINK,
Smarts, SUMC, Eniseitelecom,
Primtelefon, Uraltel and others.
The services of the Company are
available for more than 120
million subscribers in Russia.
Starting 2004 INFON is engaged in geographical expansion to the CIS markets.
Currently the services of the company are accessible by 40 million subscribers in Ukraine and over 7 million
subscribers in Kazakhstan.
Besides, the services are available to subscribers in Belarus, Azerbaijan, Tajikistan, Uzbekistan, Kirgizstan,
Estonia and Latvia.
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Portfolio
INFON is the expert in the mobile content industry;
INFON has its own content production department;
INFON means exclusive and most popular in-house
developed content.
INFON distributes content according to the
license agreements with the agencies on
copyrights protection in compliance with the
applicable legislation in force. Currently license
agreements are signed with the major right
owners and music publishing houses in Russia
and CIS countries.
INFON is the leader in the volumes of content updates.
Every week INFON database is enlarged by 150 new
content items.
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Projects: TV
Deep expertise and unique technical solutions allows the Company to develop and implement unrivaled
projects on the Russian mobile content market.
INFON is the first partner for interactive services for the
State Television Company «Russia TV channel».
INFON provided complex SMS, IVR and WAP support
in popular projects.
INFON is the partner to the Russian leading information and
entertainments TV channels. Company’s portfolio has over
150 TV projects launched on over 50 federal, regional and
satellite channels.
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Projects: Wap
INFON developed a unique partnership program for WAP sites.
This program is now available and operating in 8
countries, the coverage is constantly extended.
Since the start of the program over 200 partners has
already joined.
Avarage number of visits on WAP pages of the
partnership program is over 1 500 000 hits per 24 hours.
The main features of the partnership program for WAP sites:
The system for the import of data from INFON
CMS for the generation of information and
updates on the content, operators and handsets
makes;
Convenient system of individual interfaces for
every partner enabling online statistics with real
time revenue calculation for every partner to the
program and updates on the new services and
products offered;
An option to pay for the services via WAP- Click
technology.
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Projects: Wap
Access for the partner:
A user:
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Projects: Web
INFON has been integrating SMS services into
WEB sites since 2004. For this time we gained
experience and expertise which allows us to assist
a partner in the launch of convenient, popular and
revenue-generating SMS services on its site.
Making available the limited access information on the
partner site;
Interactive services for the users of partner sites;
Making available gaming or other bonuses to be used
on the site;
Micro payments via SMS. Partner system
www.smszamok.ru ;
Partner system for the sale of mobile content;
SMS broadcasts (news on the products offered,
corporate nnews etc.) for the visitors of the site.
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Projects: B2G
Deep expertise and unique technical
solutions allows the Company to
develop and implement unsurpassed
projects in B2G segment of the market.
In 2004 for the first time in the world INFON
organized preliminary elections of the president of
the
Russian
Federation
(SMS-primaries).
Subscribers of 105 mobile operators from 22
countries took part in the primaries with the use of
mobile technologies. Totally, we processed votes of
108040 people.
The main aim of the B2G sector in INFON is the
development of new promising models for the
interaction of the State and citizens with the help of
mobile technologies.
Direct SMS-lines with the president of the Russian
Federation – the first project of its kind. SMS
messages addressed to the President were
automatically moderated by INFON system. The
project was conducted in 2005 and 2006.
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Projects: Operators & telecom companies
INFON has successful cooperation experience with the leading Russian
and international telecommunication companies.
Aggregation of section «Graffiti» on wap.mts.ru and on
operator USSD;
Content provision for GOD’OK service;
Provision of exclusive content for the section «Urban Tribes»
on wap.mts.ru.
Cooperation in the development of the federal portal wap.megafonpro.ru;
Content provision for Pri☺Call service;
Development of services for SIM-menu on the portal of
operators;
Launch of the unique project «100 cars for 100 days».
Cooperation under operator partnership program;
Provision of exclusive content for the section «Urban
Tribes» on wap.beeline.ru.
Launch and support of the official site WAP.TELE2.RU
enabling WAP Click technology (cooperation till 1 April 2007);
Development and implementation of the Russian version of
the portal for TELE2 Latvia.
Cooperation with the leading telecom company LG
Electronics on the provision of content to the
branded resources of the vendor.
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Projects: Mobile marketing & B2B
INFON has a wide network of partners among which are the biggest FMCG brands, retail chains, content providers,
internet providers and Mass Media. The Company is aggressively developing mobile marketing activities.
Currently INFON has over 300 companies among its partners.
INFON develops SMS services allowing to use sites
with limited access. INFON cooperates with major
Internet providers on the development of this type of
services.
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Re-branding
In December 2006 «Mobicon» declared the start of re-branding campaign.
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Re-branding
The main changes under re-branding campaign involved the modifications in the logo, the
main advertising vehicle, redesign of the WEB and WAP sites. After 5 years on the
market INFON decided to change its style in order to be in line with the new trends and
better meet demands and expectations of mobile content users. The concept of rebranding implied the focus on mobile content customers, which is to correspond to their
style and way of life.
INFON was awarded a prize by the most top-ranked contest in the national branding
field – “BRAND OF THE YEAR\EFFIE 2006”.
BRAND OF THE YEAR\EFFIE estimates projects fulfilled in the Russian market
according to the requirements set for the efficient marketing strategies in the whole
world.
In 2005 INFON, traditionally being one of the leaders of
the Russian mobile content market, joined the
MonsterMob group of companies.
MonsterMob is the UK's best selling mobile content
brand, with an unrivalled track record in sms response
generation. MonsterMob is now developing and delivering
unique mobile content including video on demand,
interactive communities, real-music ring tones, high res
personalisable graphics and superior java games to
provide effective differentiation for service providers,
retailers and handset distributors.
Since the foundation of the company in June 2000,
MonsterMob has handled over 20 million transactions,
delivering products and services to more than 6 million
consumers.
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MonsterMob & Zed
In Feb 2007, Zed acquired 52% of MonsterMob Group PLC becoming the WORLDWIDE MVAS INDUSTRY
LEADER.
2006E
Revenues
E
07
20
€ 200m
Own Content
High
0%
15%
EBITDA Margin
Medium
Low
30%
BOTH IN TERMS OF REVENUE (around 400 M US $ rev.) & PROFITABILITY (around
21% MARGIN)
The Spanish multinational Zed develops and markets
entertainment and community products and services for mobile
and the internet. The company is the leading mobile value-added
player in the world in terms of revenue and geographical footprint.
After the acquisition of Monstermob , now a subsidiary of Zed, the
company is currently present in 31 countries, including Europe’s
largest markets, USA and China. These countries hold 60% of the
mobile subscribers in the world (close to 1.6bn mobile subscribers
out of 2.7bn global subscribers). The company employs 1,200
staff. Zed is headquartered in Madrid, Spain.
AMERICA:
• 15 Countries
• 632M population
• 396M mobile users
EUROPE:
• 12 Countries
• 498M population
• 513M mobile users
CHINA:
• 1 Country
• 1.3B population
• 443M mobile users
v
REST:
• 9 Countries
• 718M population
• 219M mobile users
INFON presents unique products
of multinational company LA NETRO ZED
on the territory of RUSSIA and CIS :
• CONTENT PORTFOLIO AND JAVA-PRODUCTS
• PROJECT FOR MOBILE OPERATORS
• COMMUNITY
Exclusive content
Zed has a broad portfolio of mobile personalization products and services based on its own intellectual property. These
are regularly updated to take advantage of the opportunities offered by the latest handset technologies. Zed develops its
own line of exclusive games for mobile phones through its subsidiary Play Wireless, a developer of videogames for
mobile phones based on its own intellectual property.
Games
Images
Operators
On 1 September 2007 started an unrivalled action for MegaFon subscribers. This
is a unique project for the Russian mobile content market. For 100 days (from 1
September to 10 December 2007 inclusive) one Mercedes Benz is drawn daily
among Megafon subscribers.
INFON organized the project. It is implemented on the
base of LaNetro Zed technical platform. The rights to
use the platform in Russia are formalized in the
agreement on the technical support between INFON
and LaNetro Zed.
LaNetro Zed successfully conducted the same lotteries
(with the prizes including cars and apartments) in mobile
networks in different countries, among which is
Vodafone Italy for instance.
Operators
Community
Zed has developed the world's first web 2.0-based platform integrating mobile and web services. These new services,
brought to market on February 2007, allows PC and mobile users to access a community members based on the
following three features:
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INFON’s team
The main capital of INFON is people. INFON employs over 120 highly
qualified professionals. Among them are managers, programmers,
administrators, pagemakers, editors, disigners etc. We highly estimate every
employee and award their achievements, as the success of the team is
formed from the personal success of its members.
Kirill Shramko
CEO
INFON
Chapaev Str, 15, St.Petersburg, Russia
tel. +7 812 332 3663
mob. +7 812 961 0003
kirill.shramko@infon.ru
www.infon.ru