Media Kit Cristina Saralegui

Cr ist i n a Sa ra leg ui
Media Kit
Media Contact
Jorge Insua
Cristina Saralegui Enterprises
310.403.0606
jinsua@cristinaonline.com
Cristina Saralegui
Cr ist i n a Sa ra leg ui
Pres en tat i on
Cr ist i n a Sa ra leg ui
Bi og ra ph y
CRISTINA SARALEGUI ENTERPRISES, INC.
CSE
CRISTINA SARALEGUI
Biography
CRISTINA SARALEGUI is a seasoned journalist who is recognized as one of
the most influential role models for today’s Hispanic woman. She is strongwilled, successful, savvy and committed to making a difference. Time Magazine
named her one of the “25 Most Influential Hispanics in America.” CRISTINA sees
her #1 role in media and in life as a motivator for women and a champion of a
healthy, gracious and self-empowered lifestyle.
In 1989, CRISTINA made her television debut as host and executive
producer of “The Cristina Show" on the Univision Network. The program broke
barriers and became a ratings hit. For 21 years, Cristina and "The Cristina Show"
entertained, uplifted, and educated the Hispanic community in the U.S. and
throughout the world. Cristina made it okay for Hispanics to openly discuss
issues that had never been talked about on Spanish-language television; topics
like sexual education for teens, AIDS awareness and education, as well as human
rights issues facing the Hispanic community throughout the world. In the
process, “The Cristina Show” became a platform, a voice for millions of Hispanics
who may not have otherwise been heard, earning 12 Emmys and making
Cristina a household name.
In October of 2011, Cristina launched a new prime-time weekly television
program "Pa'lante con Cristina" (Moving Forward with Cristina.) The program
aired during the 2011- 2012 season on the Telemundo Network.
In January of 2012, she launched "The Cristina Channel" a 24/7 radio
network for Sirius XM. The channel (146) offers programming on a variety of
subjects including news, entertainment, health, beauty, family and relationship
guidance, travel, political issues and self-empowerment.. Her one hour radio
show "Cristina Entre Amigos" (Cristina Between Friends) airs Monday thru
Friday at 5P(EST).
The Cuban-born media mogul is the first Spanish-language television
personality to receive a star on the Hollywood Walk of Fame. Additionally, she
has received numerous awards such as the Foundation of American Women in
Radio and Television’s “Gracie Allen Tribute Award,” AmFAR’s “National
Community Service Award,” The Simon Weisenthal Center’s 2004 “International
Distinguished Achievement Award” as well as The Hispanic Heritage
Foundation’s “Arts Award” and the Imagen Foundation’s “Lifetime
Achievement Award.”
She is the first Latina to be inducted into the
1|Page
Broadcasting & Cable Hall of Fame, where she joins such television legends as
Walter Cronkite, Barbara Walters and Johnny Carson.
CRISTINA has also participated in many prestigious events such as the
Museum of Television and Radio’s William S. Paley TV Festival and The
National Association of Television Producers and Executives (NATPE) Women
in Communications panel. CRISTINA and Elizabeth Taylor together addressed
The United Nations on the subject of AIDS research and education, one of the
many causes for which she passionately works. She has been presented with
proclamations and keys to cities around the world and is also listed in numerous
biographical references including "Who's Who in Professional and Executive
Women" and “The Top 100 Hispanic Influential People in the U.S.” CRISTINA’s
life story was part of The Museum of Tolerance exhibit: Finding Our
Families/Finding Ourselves, an effort by the museum to highlight our human
similarities, especially as it pertains to the multi-racial rainbow of American
immigrants.
CASA CRISTINA, A LIFESTYLE BRAND
CRISTINA’s brand name recognition among Hispanics in the U.S. and
Latin America is unparalleled and in high demand by leading corporations
seeking to tap into the burgeoning Hispanic consumer market. A 2004 poll
conducted by Synovate U.S. Hispanic Market Report found the following
perceptions about CRISTINA among Hispanic decision-makers between the ages
of 25-54: CRISTINA Overall Trust Score: 80%; CRISTINA provides styles and
fashion to fit your lifestyle: 71%; CRISTINA is a role model (females): 70%; a
new line of furniture by CRISTINA would appeal to you: 80%.
During her three decades of entertaining and educating people,
CRISTINA’s personal warmth and style have inspired millions of loyal followers
who look to her for information on everything from relationship issues to
celebrities, family life, home décor and entertaining.
In 2004, CRISTINA created the Casa Cristina™ Collection, the first
complete collection of home furnishings inspired by her personal style. In
November of 2006, CRISTINA was selected as one of “The 50 Most Influential
People in Home Furnishings Style and Design” by Home Furnishings News (HFN).
CRISTINA SARALEGUI ENTERPRISES, INC.
CRISTINA SARALEGUI is the granddaughter of Don Francisco Saralegui,
a venerated Cuban magazine publisher who had already established several
magazines in his native Cuba before the family was forced to immigrate to
Miami, Florida in 1960, when CRISTINA was only 12 years old. CRISTINA
attended The University of Miami and began her media career as an intern at the
Spanish-language magazine, Vanidades. CRISTINA quickly moved up the ranks
and soon became Editor-in-Chief of Cosmopolitan en Español, sister publication to
Hearst’s Cosmopolitan. She held that position from 1979 to 1989 when she
2|Page
resigned to become Executive Producer and host of her own TV talk show, the
internationally famous “The Cristina Show.”
Under the banner CRISTINA SARALEGUI ENTERPRISES, INC. (CSE),
CRISTINA and her husband and manager Marcos Avila have built a media
company, which is housed at the sprawling Blue Dolphin Studios.
It was
inaugurated on May 6, 2001 and consists of state of the art television production
facilities with three sound stages available to outside productions.
CRISTINA, THE ACTIVIST
Aside from her career as an EMMY award-winning talk show host and
CEO of a media and licensing empire, CRISTINA devotes her time to a myriad of
social causes. She and her husband Marcos Avila founded the “Arriba la Vida/Up
with Life Foundation” in 1996, a private foundation dedicated to AIDS awareness
and education among Hispanics, as well as other AIDS related causes that touch
the lives of Hispanics everywhere.
CRISTINA has received the Valor Award from the Gay & Lesbian Alliance
Against Defamation (GLAAD) in recognition of her pioneering efforts in
educating her viewers on gay and lesbian issues as well as AIDS awareness and
education; The ADCOLOR Award's All-Star Honoree celebrating outstanding
achievements by diverse professionals in advertising, marketing and media; as
well as the Raúl Julía Award of Excellence by The National Hispanic Foundation
for the Arts.
CRISTINA is on the Board of Directors of The Museum of Television &
Radio and is a member of the National Council of the American Foundation for
AIDS Research (AmFAR).
Her husband, Marcos Avila, a former musician and founding member of
the highly successful musical group, Gloria Estefan and the Miami Sound
Machine, manages CRISTINA. The couple, who has three children, resides in
Miami. You can follow Cristina on Twitter @CristinaOpina and on Facebook at
www.facebook.com/cristinasaralegui.
###
(6/2012)
Media Contact:
Jorge Insua
310-403-0606
jinsua@cristinaonline.com
3|Page
Cr ist i n a Sa ra leg ui
Pre s s Relea s es
NATIONAL LATINO BROADCASTING
LAUNCHES CRISTINA RADIO ON SIRIUSXM CHANNEL 146
MEDIA ICON CRISTINA SARALEGUI RETURNS TO RADIO
THIS THURSDAY ON A NEW CHANNEL TARGETING US HISPANICS
January 10, 2012 (MIAMI, FL) - National Latino Broadcasting, LLC (NLB) announced
today that Cristina Radio will officially go on the air Thursday, January 12, 2012. The
channel, which has been built around talk show icon Cristina Saralegui and whose main
target will be the multi-generational US Hispanic, is part of a two-channel agreement
with Sirius XM Radio.
In May 2011, NLB signed the media mogul to an exclusive radio contract which opens a
new phase in her career and marks her satellite radio debut. Cristina Radio will benefit
from her extraordinary on-air personality, and her unique vision and experience will
shape the programming’s overall look and feel. Saralegui’s distinguished career and
entrepreneurial initiatives have made her a household name. Her ground-breaking
program, El Show de Cristina, (The Cristina Show), still remains the most successful
Spanish-language talk show in television history. Last October, Saralegui made her
much-anticipated return to television with Pa’lante con Cristina, a two-hour weekly
variety/talk show airing Sunday nights at 7:00 pm ET on Telemundo.
“During her illustrious career spanning broadcast and print, Cristina has made history
and has made giant strides for Hispanics worldwide,” said Nelson Albareda, President
and CEO of NLB. “I have no doubt that her latest endeavor will prove just as successful.
Cristina Radio on SiriusXM channel 146 will not only have a very positive impact on
media in this country but, more importantly, will help our communities in a very
significant way through compelling and topical programming.”
Cristina Radio, which will air on SiriusXM channel 146, will offer listeners a wide variety
of programming 24/7. Its programming roster includes: an innovative interactive morning
talk show; CUERPO Y FIGURA, nutrition and fitness; DR. MARITZA
FUENTES…CONTIGO, health news; QUERER ES PODER, personal motivation;
ANIMANÍA, for pet lovers; RUMBO AL ÉXITO, stimulating business growth; AUTOS 060, automobiles; AL GUSTO, cooking; ACCESO LEGAL, legal advice; and CRISTINA
ENTRE AMIGOS, a weekly one-hour live broadcast hosted by Cristina herself
addressing social issues. Cristina Radio is also developing several programs that will
cover political issues, current events and lifestyle choices.
“I’m thrilled about launching Cristina Radio on SiriusXM. I look forward to creating
programming that will entertain, inform and uplift.
As for my weekly one-hour live
broadcast, Cristina Entre Amigos, I’m excited to be able to talk with listeners about the
issues that affect us all in what I hope will be a fun and informative manner,” said
Cristina Saralegui.
In April 2011, NLB was selected by Sirius XM Radio to lease two channels on a longterm basis to air on each of the Sirius and XM satellite radio platforms. Cristina Radio is
the second channel from the media entity on SiriusXM; En Vivo, a music channel
featuring a mix of top-charting Latin hits and live performances, will also launch this
week.
Through its family of channels, NLB will offer listeners a wide array of 24/7 programming
on a variety of subjects that include news, entertainment, music, and political issues. Its
unique platform of relevant and innovative topics will offer SiriusXM listeners
inspirational and compelling information daily, fulfilling a niche which has remained
untapped in satellite radio until now.
###
About Cristina Saralegui
Cristina Saralegui is a seasoned journalist who is recognized as one of the most influential role
models for today’s Hispanic woman. She is strong-willed, successful, savvy and committed to
making a difference. Time Magazine named her one of the “25 Most Influential Hispanics in
America.” She is the first Spanish-language television personality to receive a star on the
Hollywood Walk of Fame and the first Latina to be inducted into the Broadcasting & Cable Hall of
Fame, where she joins such television legends as Walter Cronkite, Barbara Walters and Johnny
Carson. Cristina sees her #1 role in media and in life as a motivator for women and a champion
of a healthy, gracious and self-empowered lifestyle.
About National Latino Broadcasting, LLC.
National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino
communities across the United States through the development of compelling entertainment
content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and
informative programming while creating innovative marketing solutions for marketers seeking to
engage Latino consumers. The company’s flagship media properties include two satellite radio
channels on Sirius XM Radio.
For more information on NLB, visit www.NLBlive.com
About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135
satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment,
traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of
content from many of the biggest names in entertainment, as well as from professional sports
leagues, major colleges, and national news and talk providers.
SiriusXM programming is available on more than 800 devices, including pre-installed and aftermarket radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer
electronics products for homes and offices. SiriusXM programming is also available at
siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM has arrangements with every major automaker and its radio products are available for
sale at shop.siriusxm.com as well as retail locations nationwide.
This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform
Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our
plans, objectives, expectations and intentions with respect to future operations, products and services; and other
statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,”
“intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the
current beliefs and expectations of our management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control.
Actual results may differ materially from the results anticipated in these forward-looking statements.
TELEMUNDO SPECIAL HOSTED BY CRISTINA SARALEGUI DRAWS
HIGHEST RATINGS FOR PRIMETIME ENTERTAINMENT SPECIAL AMONG
TOTAL VIEWERS AND ADULTS 18-49 IN NETWORK'S RATING HISTORY
Network Premieres New Hit Original Telenovela, “La Casa de al Lado,”
To More Than Two Million Viewers
MIAMI – June 1, 2011 – Telemundo’s special, “Cristina Presenta La Ultima Noche con
‘La Reina del Sur’,” hosted by 12-time Emmy® Award-winning media icon Cristina
Saralegui, became the network’s highest rated primetime entertainment special for
Telemundo among total viewers and adults 18-49 in its ratings history, according to
Nielsen Media Research. The special averaged more than 2.3 million total viewers
(persons 2+) and nearly 1.4 million adults 18-49.
Originally announced at the network’s Upfront presentation in New York on May 17,
Cristina Saralegui has joined Telemundo to develop, host and executive produce a
weekend variety show slated to air at the end of this year. Last night’s special marked
Cristina’s first on-air appearance since it was announced that she would join Telemundo.
Additionally, on the heels of the success of “La Reina del Sur,” Telemundo premiered its
newest original primetime telenovela last night, “La Casa de al Lado,” which averaged
more than 2 million total viewers (persons 2+) and over 1.2 million adults 18-49.
Locally, “Cristina Presenta La Ultima Noche con ‘La Reina del Sur’” was the highest
rated Telemundo special in Los Angeles, Houston, Chicago and San Francisco in the
last year among adults 18-49. The special was the #1 program in the 9pm hour across
all Spanish-language stations in New York among adults 18-49, adults 18-34 and adults
25-54. It was #1 among all Spanish-language stations in Miami and San Francisco for
the time period among adults 18-34 and adults 25-54.
The “La Casa de al Lado” premiere also delivered solid ratings in local markets. The
premiere was one of the top five telenovela premieres for Telemundo in Los Angeles,
New York, Miami, Houston, Chicago and San Francisco among total viewers (persons
2+) and adults 18-49 since each market went LPM. “La Casa de al Lado” was the #1
program in the 10pm hour across all Spanish-language stations in New York among
adults 18-49 and adults 25-54.
Source: The Nielsen Company, Live+SD. 5/31/11, based on NPM Fast National Ratings; Nielsen NSI Live
+SD.
###
The following factors, among others, could cause actual results to differ materially from the anticipated results or other
expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video
entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our dependence
upon automakers and other third parties; potential economic recessionary trends and uncertain economic outlook; our
substantial indebtedness; and the useful life of our satellites, which, in most cases, are not insured. Additional factors that
could cause our results to differ materially from those described in the forward-looking statements can be found in our
Annual Report on Form 10-K for the year ended December 31, 2010, which is filed with the Securities and Exchange
Commission (the "SEC") and available at the SEC’s Internet site (http://www.sec.gov). The information set forth herein
speaks only as of the date hereof, and we disclaim any intention or obligation to update any forward looking statements as
a result of developments occurring after the date of this communication.
Contact for National Latino Broadcasting, LLC:
Sam Duque
305-668-4343 Ext 236
Info@NLBlive.com
Contact for Sirius XM Radio:
Michelle Domínguez
212-901-6792
Michelle.Dominguez@siriusxm.com
About Telemundo:
Telemundo Communications Group, LLC & Subsidiaries (“Telemundo”), a division of
NBCUniversal, is a world-class media company, leading the industry in the production
and distribution of high-quality Spanish-language content across its multiplatform
portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple
platforms include Telemundo, a Spanish-language television network featuring original
productions, theatrical motion pictures, news and first-class sports events, reaching 94%
of U.S. Hispanic viewers in 210 markets through its 14 owned stations, 1 independent
station (WKAQ in Puerto Rico), 46 broadcast affiliates, and over 1,000 cable affiliates;
mun2, the preeminent voice for bicultural Hispanics in the U.S., reaching over 35 million
U.S. TV households nationwide on digital and analog cable, and satellite; Telemundo
Digital Media, which leverages Telemundo’s original content for distribution across digital
and emerging platforms including mobile devices and www.telemundo.com and
www.mun2.tv; and Telemundo Internacional, the company’s international distribution
arm which has positioned Telemundo as the second largest provider of Spanishlanguage content worldwide by syndicating content to more than 100 countries in over
35 languages.
Contact:
Michelle Alban
Vice President, Corporate Communications & Public Affairs
Telemundo
305-889-7585
michelle.alban@nbcuni.com
Contact:
Roselin Cruz-Sotero
National Latino Broadcasting, LLC
305-668-4343 Ext 201
Info@NLBlive.com
CRISTINA SARALEGUI
JOINS NATIONAL LATINO BROADCASTING
TO LAUNCH THE CRISTINA CHANNEL
NEW SPANISH-LANGUAGE CHANNEL ON SIRIUS XM TARGETING US
LATINOS WILL HIT THE AIRWAVES IN THE FALL OF 2011
May 16, 2011 (MIAMI, FL) - National Latino Broadcasting, LLC. (NLB) announced today that it
has signed talk show icon Cristina Saralegui to an exclusive contract, and plans to launch the
Cristina Channel in the fall as part of their multi-channel deal with Sirius XM Radio. Saralegui’s
distinguished career and entrepreneurial initiatives have made her a household name among US
Hispanics, and her show, “Cristina,” still remains the most successful Spanish-language talk show
in television history. This new phase in Saralegui’s career marks her satellite radio debut.
In April, NLB was selected by SiriusXM to lease two channels on a long-term basis – of which the
Cristina Channel is the first one to be announced – to air on each of the Sirius and XM satellite
radio platforms. The media entity will specialize in providing programming that targets the Latino
market.
“The Cristina Channel on satellite radio will be a powerful addition to SiriusXM’s world-class lineup of iconic talent and channels. NLB is committed to offering compelling programming across its
channels, and is proud to welcome Cristina, the most influential name in Spanish media, to its
family,” said Nelson Albareda, President and CEO of NLB.
The Cristina Channel will offer listeners a wide array of 24/7 programming on a variety of subjects
that include news, entertainment, health and beauty, home improvement, family and relationship
guidance, travel, political issues and self-empowerment. While the channel will cater to the evergrowing Latino market in general, it will speak directly to multi-generational Latinas across
America. Its unique platform of relevant and relatable talk radio will offer SiriusXM listeners
inspiration and information daily, fulfilling a niche which has remained untapped in satellite radio
up to now.
In addition to infusing her unique style to the overall channel, Saralegui will air a weekly talk
show, and specials on pertinent subjects.
"I'm thrilled about this new affiliation with NLB," noted Cristina. "I look forward to creating
programming that will entertain, inform and uplift my people."
In the upcoming weeks, NLB will announce the diverse and lively programming line-up for the
Cristina Channel as well as its other channel.
###
About Cristina Saralegui
Twelve–time Emmy® award winning Cristina is one of the most recognizable and
trusted names in the Hispanic community. Time Magazine selected her as one of the “25 Most
Influential Hispanics in America” and Home Furnishings News Magazine (HFN) named her one of
the “50 Most Influential People in Design and Home Furnishings.” For 21 years Cristina was the
host and executive producer of "The Cristina Show" one of the highest rated programs on
Spanish-language television. In 2004, Cristina created the Casa Cristina® Collection, the first
complete collection of home furnishings inspired by her personal style. To date, the Casa
Cristina® Collection is comprised of home decor, accent furniture, dinnerware, lighting, bedding,
bath
and
mattresses.
For
more
information
please
visit
cristinaonline.com,
facebook.com/cristinasaralegui, twitter.com/CristinaOpina.
About National Latino Broadcasting, LLC.
National Latino Broadcasting, LLC. (NLB) is a media company focused on serving Latino
communities across the United States through the development of compelling entertainment
content. NLB’s multi-platform distribution channels allow the company to deliver entertaining and
informative programming while creating innovative marketing solutions for marketers seeking to
engage Latino consumers. The company’s flagship media properties include two satellite radio
channels on Sirius XM Radio. NLB is a wholly-owned subsidiary of Eventus.
For more information on NLB, visit www.NLBlive.com
About Eventus
Eventus is an experiential, sports and entertainment marketing company focused on connecting
brands with multicultural consumers.
Eventus operates distinct business units focused on delivering innovative event properties, media
properties and integrated promotional programs targeting the multicultural markets. The company
is headquartered in Miami with offices in major cities across the United States.
For more information on Eventus, please visit www.eventuslive.com
About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135
satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment,
traffic, weather, and data services to 20.6 million subscribers. SiriusXM offers an array of content
from many of the biggest names in entertainment, as well as from professional sports leagues,
major colleges, and national news and talk providers.
SiriusXM programming is available on more than 800 devices, including pre-installed and aftermarket radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer
electronics products for homes and offices. SiriusXM programming is also available at
siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.
SiriusXM has arrangements with every major automaker and its radio products are available for
sale at shop.siriusxm.com as well as retail locations nationwide.
This communication contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform
Act of 1995. Such statements include, but are not limited to, statements about future financial and operating results, our
plans, objectives, expectations and intentions with respect to future operations, products and services; and other
statements identified by words such as “will likely result,” “are expected to,” “will continue,” “is anticipated,” “estimated,”
“intend,” “plan,” “projection,” “outlook” or words of similar meaning. Such forward-looking statements are based upon the
current beliefs and expectations of our management and are inherently subject to significant business, economic and
competitive uncertainties and contingencies, many of which are difficult to predict and generally beyond our control.
Actual results may differ materially from the results anticipated in these forward-looking statements.
The following factors, among others, could cause actual results to differ materially from the anticipated results or other
expectations expressed in the forward-looking statement: our competitive position versus other forms of audio and video
entertainment; our ability to retain subscribers and maintain our average monthly revenue per subscriber; our
dependence upon automakers and other third parties; our substantial indebtedness; and the useful life of our satellites,
which, in most cases, are not insured. Additional factors that could cause our results to differ materially from those
described in the forward-looking statements can be found in our Annual Report on Form 10-K for the year ended
December 31, 2010, which is filed with the Securities and Exchange Commission (the "SEC") and available at the SEC’s
Internet site (http://www.sec.gov). The information set forth herein speaks only as of the date hereof, and we disclaim any
intention or obligation to update any forward looking statements as a result of developments occurring after the date of
this communication.
CRISTINA SARALEGUI JOINS TWITTER
You can follow her tweets @CristinaOpina (www.twitter.com/CristinaOpina)
FOR
IMMEDIATE
RELEASE:
Contact:
Jorge
Insua
(323)
571‐2550
jinsua@cristinaonline.com
(Miami, FL) March 10, 2011-- After more than three decades as a journalist--first in print
and then on television, Cristina Saralegui joins the growing number of celebrities to
embrace the twitter phenomenon. "I consider myself to be a communicator and this is the
newest platform to get your message out," commented Cristina. "Now, let's see if I can
learn to do it with 140 characters or less!"
Saralegui is not new to the social media world having joined Facebook last year. In
fact, new followers can learn how to win one of her Casa Cristina bedding collections
available exclusively at Sears and Kmart stores nationwide as well as Puerto Rico by
going to www.facebook.com/cristinasaralegui and registering at the 'enter to win" tab.
About Cristina Saralegui
Twelve–time Emmy® award winning Cristina is one of the most recognizable and trusted
names in the Hispanic community. Time magazine selected her as one of the “25 Most
Influential Hispanics in America” and Home Furnishings News (HFN) Magazine named
her one of the “50 Most Influential People in Design and Home Furnishings.” For 21
years Cristina was the host and executive producer of "The Cristina Show" one of the
highest rated programs on Spanish-language television. In 2004, Cristina created the
Casa Cristina® Collection, the first complete collection of home furnishings inspired by
her personal style. To date, the Casa Cristina® Collection is comprised of home decor,
accent furniture, dinnerware, lighting, bedding, bath and mattresses. The Casa Cristina
bed and bath collection are available exclusively at Sears and Kmart stores across the
country. For more information: www.facebook.com/cristinasaralegui,
www.twitter.com/CristinaOpina (@CristinaOpina), www.cristinaonline.com.
For a downloadable high resolution image of Cristina Saralegui please go to:
http://www.cristinaonline.com/casacristina/pressrelease/twitter/
###
Television Icon Cristina Saralegui to Receive the National Hispanic Foundation for the Arts
(NHFA) 2010 Raul Julia Award for Excellence
LOS ANGELES, Sept. 9 /PRNewswire-HISPANIC PR WIRE/ -- The National Hispanic Foundation for the
Arts (NHFA) has named Cristina Saralegui as the recipient of its 2010 Raul Julia Award for Excellence. The
Raul Julia Award is presented annually to the person or persons who most advance the mission of NHFA.
Previous awardees include: Film Director Robert Rodriguez; Creator/Producer Roberto Orci; Film Director
Patricia Riggen; Film Director Gregory Nava; ABC News Anchor Elizabeth Vargas; and TV Executive Producer
Sandra Bullock.
"NHFA is the leading organization opening doors for the next generation of Latinos entering the entertainment
industry as series regulars, film leads, writers, directors and producers," said Saralegui. "I am honored to be
recognized by this illustrious award named after the late, great and world renowned actor Raul Julia. I salute
NHFA and their leadership over these last 14 years."
Cristina Saralegui has been a media leader who challenged convention and brought education on AIDS,
pregnancy, relationships, child rearing, immunization and countless other important health issues. Cristina
created programming on national policy, pop culture, as well as international conflicts.
"Cristina is the first lady of Spanish-language TV, she has brought knowledge, comfort, understanding,
compassion and aspiration to millions of Latinos world-wide," said Felix Sanchez, Chairman and Co-founder of
the National Hispanic Foundation for the Arts. "Cristinas use of media has been revolutionary and it exemplifies
NHFAs mission to portray Latinos in a three-dimensional and contemporary manner."
NHFA will hold its annual Noche de Gala on Tuesday, September 14, 2010 at the Renaissance Mayflower
Hotel. The Gala will be hosted by Jimmy Smits, Esai Morales, Merel Julia and Felix Sanchez. Ford Motor
Company is the Dinner Underwriter; The Nielsen Company is the Dinner Co-Underwriter.
About Cristina Saralegui
Twelve-time Emmy(R) award winning Cristina is one of the most recognizable and trusted names in the
Hispanic community. Time magazine selected her as one of the "25 Most Influential Hispanics in America" and
Home Furnishings News (HFN) Magazine named her one of the "50 Most Influential People in Design and Home
Furnishings." Cristina is the host and executive producer of "The Cristina Show" one of the highest rated
programs on Spanish language television airing Monday nights at 10PM on the Univision Network. Cristina
made headlines last month when she announced that after 21 years she would be ending her show this fall to go
on to produce and host prime-time specials for the network. In 2004, Cristina created the Casa Cristina(R)
Collection, the first complete collection of home furnishings inspired by her personal style. To date, the Casa
Cristina(R) Collection is comprised of home decor, accent furniture, dinnerware, lighting, and mattresses. The
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Cr ist i n a Sa ra leg ui
Art icles
June 27 - July 10, 2011
Meet the 11 executives and talent icons who are
shaping the massive U.S. Spanish-language media
market. By John Consoli
f it hasn’t sunk in, you’re thick or,
possibly, racist. Either way, you’ve
blown a huge opportunity: America
is becoming a Latin nation. That’s the
headline of the 2010 U.S. Census.
There are 50.5 million Hispanics
in the U.S., 15 million more than 10
years ago; they now make up 16 percent of
the total U.S. population. That means vast
and growing economic power, with Hispanics expected to spend $1.2 trillion in 2012.
Incredibly, the general media and advertising market has been in a state of denial
about this fundamental and transformational
demographic shift. And it’s not like it hasn’t
had time to digest it: it’s been trending this
way for some 30 years.
A report recently released by Porter
Novelli says 50 percent of U.S. brands still
don’t meaningfully target Hispanics with
advertising. And Nielsen reports that while
75 percent of the top 200 advertisers spent
money on cable or broadcast advertising
aimed at Hispanics, the outlay averaged just
8 percent of their total ad budgets.
Vibrant, diverse, and creative, Hispanic
media produces novelas increasingly on
par in terms of ratings with the Englishlanguage networks’ prime-time fare. It also
produces sharp executives running billiondollar companies. And there is intrigue and
gossip: Joe Uva, CEO of Univsion—now
the fifth broadcast network in terms of
ratings—was ousted and a coterie of executives underneath him were either fired or
marginalized earlier this year. Whispers
point to Emilio Azcarraga Jean, CEO of
Grupo Televisa—the largest media company
in Latin America, which recently bought a
$1.2 billion stake in Unvision—as the force
behind the bloodletting.
What’s more, there’s money. American
marketers and media companies may focus
their attenion elsewhere, but the sheer size
of the market means significant business.
SMG Multicultural CEO Monica Gadsby
represents clients that spend $1 billion a
year across a multitude of Spanish-language
media. Univision alone, with David Lawenda in charge of ad sales, takes in $2.5
billion annually in ad revenue across its
national broadcast networks, local radio and
TV stations, and website. CNN en Español
brought in veteran media executive Cynthia
Hudson a year ago and she has led a revamp
of programming and branding. And People
en Español parent Time Inc. recently named
Michelle Ebanks president of the hugely
popular and successful Spanish-language
title (in addition to her oversight of Essence
Communications).
Content and talent continue to grow
ratings and revenue. Telemundo is spending some $100 million per year producing
original content at its production studio in
Miami, under the direction of international
president Marcos Santana. Longtime Hispanic TV show hosts Mario Kreutzberger
and Cristina Saralegui are among the most
popular figures in broadcast TV. Univision’s
nightly news anchor and news show host
Jorge Ramos—a Walter Cronkite figure in
the Hispanic market—has become an unofficial advisor to the Obama administration
on immigration reform issues.
We’ve put together a group of 11 of the
most influential executives and personalities
in Hispanic media. They are sure to shape
the Hispanic—and, increasingly, the general
U.S. media market—for years to come.
After 21 years of hosting her talk program, El Show de Cristina, on Univision,
Cristina Saralegui, widely considered the Oprah
Winfrey of Hispanic television, was shown the
door last November, when the network abruptly
cancelled her show. It was a somewhat contentious departure, with Saralegui claiming that
Univision let her go because of her age (she’s
63).
Univision has not commented publicly on
Saralegui’s departure, but when her contract
with the network ended in December 2010,
Univision competitor Telemundo quickly
scooped her up, and her new weekend, primetime show will premiere later this year.
Her popularity doesn’t seem to have
diminished in her short time off the air. A special she hosted on Telemundo May 31, which
reunited the cast of the Telemundo novela La
Reina del Sur, drew an audience of 2.3 million, including 1.4 million viewers 18-49, the
highest-rated Telemundo entertainment special
ever.
“I think in many ways I am outspoken like
Oprah,” Saralegui says. “I call them how I see
them and this leadership spirit lends itself for
such comparisons.”
About her long-running show, she says, “It
gave a voice to millions of Latinos in the U.S.
and throughout the world who may not have
otherwise been heard.”
COVER STORY
Cristina
Saralegui
“Success Is Not an Accident!”
R
By: Carolina L. Saucedo
In 1979, Cristina was named Editor-In-Chief of Cosmopolitan En Español that circulated in all Latin American countries and in the United States.
Cristina held the position for 10-years
until she became the executive producer and host of “El Show de Cristina” on Univision, the nation’s leading
Spanish-language television network.
In September of 2009, after 12 Emmy’s
and nearly 4,000 shows, “El Show de
Cristina”, one of the highest rated programs on Spanish-language television
celebrated 20 years on the air.
Cristina and her husband and manager Marco Avila have build a media
company Cristina Saralegui Enterprises, Inc. (CSE). CSE houses Blue
Dolphin Studios, a state of the art television production facilities with three
46 HISPANIC NETWORK MAGAZINE
sound stages available to outside productions, home of “El Show de Cristina” and serves as the headquarters
for all CSE subsidiaries. In 2004, Cristina created the Casa Cristina™ Collection, the first complete collection of
home furnishings all inspired by her
own personal style. Her venture into
home furnishings involves a dynamic
partnership with top national retailer
Kohl’s. Cristina was selected as one
of “The 50 Most Influential People in
Home Furnishings Style and Design”
in 2006 by Home Furnishings News
(HFN).
The award-winning talk show host
devotes her time to a myriad of social
causes such as AIDS research and as
well as education. In 1996, Cristina
and husband Marcos Avila founded
Celebrating 18 Years of Diversity
© KIKO RICOTE
ecognized as one of the most influential role models for today’s
Hispanics, Cristina Saralegui continues to embark on a variety
of business frontiers and proves that success is within reach.
Cristina was born in Havana, Cuba in 1948. Her grandfather
was Don Francisco Saralegui, a Cuban magazine publisher who
introduced Cristina into the world of publishing. In 1960, the family moved to Miami and worked hard to earn back what they once
had in Cuba. Cristina attended University of Miami, majoring in
mass communications and creative writing. She obtained an internship with Vanidades, the #1 women’s magazine in Latin America, but had a difficult time because most of her formal training had
been in English. Cristina challenged herself and learned to write
in Spanish.
www.hnmagazine.com
www.hnmagazine.com Celebrating 18 Years of Diversity
HISPANIC NETWORK MAGAZINE 47
the “Arriba la Vida/ Up with Life
Foundation” a private foundation
dedicated to AIDS awareness and
education among Hispanics. In 1998,
Cristina launched her bilingual web
site www.cristinaonline.com that has
become one of the hottest sites on the
Internet. Cristina’s highly acclaimed
1998 autobiography My Life as a Blonde
was released by Warner Books in both
English and Spanish.
Hispanic Network Magazine wanted
to know more about this dynamic
woman and is sharing her experiences
with our favorite readers:
What was your childhood like?
Did you experience any discrimination? How did you get pass it?
48 HISPANIC NETWORK MAGAZINE
I was born into a well to do family
life pre-Castro Cuba.
I had a nanny and my family belonged to private clubs I had little
dresses that came form Spain or
France and Italy trimmed in lace and
piqué. But in 1960 after the family
business was confiscated by the Castro regime, we had to go into exile in
Miami and start anew from zero as
any other exiled family seeking freedom. New country, new language
and no money it was very tough for
my family to lose everything they had
worked so hard for, but as the saying
goes, “what doesn’t kill you make’s
you stronger,” and it did.
For me the hardest thing about exile was trying to fit into a system ruled
Celebrating 18 Years of Diversity
by customs completely different from
those we were used to in Cuba, nothing really major as far as prejudice.
Did your upbringing influence
your career path?
I always knew I wanted to be a
writer I would spend every single moment I could reading. I didn’t watch
much TV and I was always intrigued
by the family business, my grandfather in Cuba was known as the “paper
czar” due to the fact that his trading
company controlled all of the print
paper that was imported and used
for newspapers and magazines on the
Island. In time this lead to the family
going into the magazine publishing
world, so yes, I always felt I would
www.hnmagazine.com
When and why did you decide to
launch CRISTINA SARALEGUI ENTERPRISES?
In 1991 after the television show
had been on the air for more than two
years and with the launch of several
other projects, among them a nationally syndicated radio show and our
magazine project. It made sense to
have all of these properties under
www.hnmagazine.com home accents, as well as bedding and bath products, and
candles. Our latest venture
into home décor is our Casa
Cristina Art Collection consisting of 28 beautifully produced and framed pieces of
fine art.
© CSE/PABLO BLUM
go into media in some form or
other. What was the idea behind
your talk show?
At the end of 1988 the Univision Network was looking
for someone to do a talk show;
many names were bounced
around, mine was one of them.
I had been invited many times
to participate in “Sabado Gigante” with Don Francisco as a
women’s issues expert as Editor-in-Chief of Cosmopolitan en Español
magazine. It seems Don Francisco and
the audience enjoyed my candid discussions. I’ve always said that I don’t
have a connection between my brain
and my mouth – I call them as I see
them. This would be my key to success on television. In 1989 “El Show
de Cristina” debuted and within three
months we became #1, but the most
important factor, I believe, has been
my ability to grow with the market. We just celebrated the show’s 20th anniversary last year! I am very proud
of that milestone. How was it different from any
other talk show during that time?
Well, we were one of the first “talk
shows” in Spanish. I remember when
we first started people told me that
this type of program wouldn’t work
because Hispanics never really discussed their issues. I didn’t agree. It
wasn’t that we didn’t discuss our issues, it’s that we had never been given a forum to do so. I’m happy to say
that “El Show de Cristina” became
that forum. I’m grateful that over the
years, we’ve been able to give a voice
to so many who may not otherwise
have had one. And, we’ve also been
able to shine a light on so many of the
issues facing our community today.
the corporate umbrella of CSE, Inc. It
was a better way to keep a handle on
things and everything organized.
What motivated you to create the
Casa Cristina™ Collection?
I’ve always said that I am a “frustrated decorator.” Not anymore. I
have always been involved in design
and creations as a magazine editor.
For more than 25 years I have spent
countless hours clipping and watching trends come and go on that job.
When the opportunity arose to create a home furnishings line under my
name I was thrilled with the possibilities. The creation of this collection is
an extension of my personal style,
which has been influenced by my own
heritage and my admiration of Mediterranean design. So to answer your
question I have always had a need to
create. I’ve created magazines, radio
shows and TV shows. Now I’ve created Casa Cristina.
A sense of home is very important. In a home we build a family and
dream. We live and celebrate life. We
mourn our losses and hope for a better tomorrow. Our surroundings are
an integral part of our development.
Beauty and design are also important
for our well-being and growth. A balanced and well decorated home gives
us a sense of stability, of belonging,
and pride. Casa Cristina’s intent is to
make you feel like you should…in
harmony with your life.
What can we find in your collection?
The Casa Cristina Collections consists of furniture, mattresses, lighting,
Celebrating 18 Years of Diversity
What is so unique and different from other brands?
The Casa Cristina collection
is inspired by those things
that feel natural to any Latino—for example: wrought iron, leather, nail head trim, carved woods and
rubbed finishes, metal studs, hand
painted designs, pottery, scroll work,
and carvings. I have lived surrounded by these influences.
Of course, Hispanic consumers are
drawn to the Casa Cristina collection
since the design elements are familiar
to them. However, consumer desires
are becoming more global in many
categories, including home, so I believe our collection appeals to a broad
consumer base that is intrigued by
fresh, unique, global design. Product
has no language. When you see something beautiful, it’s simply beautiful
to any consumer.
You’ve been very successful in everything, how did you get to where
you are now?
I always say ‘success is not an accident’. Hard work, determination and
taking chances is the real road map
to success. I think it’s important for
young people starting out to understand that every step you take along
the way to success will afford you
many challenges. I always say that
many times we learn more from our
mistakes than from our successes. The
key is to learn and grow.
As a busy businesswoman, how
do you coordinate your time between
work and family?
Ah, that’s the million dollar question! I think so often we as women feel
guilty because our careers are taking
time away from our families or vise
versa. I truly believe you can have
it all—just not at the same time. You
have to pick and choose what’s more
HISPANIC NETWORK MAGAZINE 49
How do you stay true to your
Cuban roots?
It’s easy when you live in Miami
and are surrounded by fellow CubanAmericans. Miami is the capital of
Cuba in exile and the most Cuban city
outside of Cuba. We have re-shaped
this city into our very own Cuban fantasy. We are proud and loud from the
way we speak to the coffee we drink.
New Lighting Collection by Cristina
Saralegui Marks 5th Anniversary of
Casa Cristina Brand
The new Casa Cristina Lighting Collection
features more than 35 new and beautifully
designed table, buffet and floor lamps from
Emmy® award winning television journalist
Cristina Saralegui, host and executive producer
of the top rated “El Show de Cristina” on Univision. The new lighting collection is the newest
category in the rapidly growing Casa Cristina
Home Accent Collection, coordinating beautifully with past and upcoming home décor
designs. The launch of the new collection also
marks the fifth anniversary of the Casa Cristina
brand, and the 20th anniversary of her Emmy
award-winning television program, “El Show de Cristina”.
The new Casa Cristina Lighting Collection reflects Cristina’s unique style
and taste, with looks ranging from Euro-Mediterranean to rustic traditional.
All lamps feature hand-applied, multi-step finishes, many with intricate accents that combine the artistry of traditional Old World craftsmanship with
updated style and sensibility for today’s home. The new lamps were designed to coordinate with Casa Cristina’s home accents collection by Midwest-CBK.
“I am excited and proud to work with Midwest-CBK to bring my own
personal style and vision to this new collection of lighting, and share these
exquisite, hand-painted and hand-embossed lamps with retailers and families across the country.” Saralegui’s Casa Cristina Collection of Home Furnishings debuted five years ago and is one of the nation’s fastest growing
lines of home products. Her Casa Cristina collection features fifteen product
categories including: furniture, lighting, home accessories as well as bedding
and bath products.
© Midwest-CBK
important for you at a particular point
in your life. I have always said, you
can’t really put your arms around a
career. For me having a stable relationship has been very important, and
in my case, I work alongside my husband; together we have built a business and a wonderful life. I tell my
girls to look carefully when choosing
a mate. This is one of the greatest and
most important choices we make in
our life.
What makes being a Hispanic so
significant?
It’s simply our time. We are the
largest growing minority and never
has there been a better time to be Hispanic. We are part of the present and
surely the future of this country. We
help shape the economy and politics.
Again, it’s simply our time.
What traditions to do you still
keep?
I guess I keep too many to enumerate them, but one that comes to mind
is my yearly Nochebuena dinner and
dance party on the Dec 24th. We have
a traditional Cuban Christmas meal
of roast pork, white rice, black beans,
yuca (cassava) and desserts.
After, we dance to Latin music as
well as American pop. At the end of
the night we exchange presents.
great teacher. Helen was at the front
of women’s lib in this country. To me
she was bigger than life. I hope when
I go I am remembered as a pioneer, a
person who opened doors and paths
for others to follow in my field, in our
language and in our culture.
Your success serves as an inspiration to many people. How do you
motivate people to become successful?
I believe you lead by example. By
being a positive role model for the
next generation coming up. I remember when I was editor-in-chief
of Spanish-language Cosmo, Helen
Gurley Brown was a great mentor
to me. She was an inspiration and a
What causes interest you and
why?
I am very involved with AIDS education and research. I was on the board
of AmFAR-- The American Foundation for AIDS Research—founded by
Elizabeth Taylor and Dr. Mathilde
Krimm. I went with Elizabeth to the
UN and spoke to the assembly on the
AIDS crisis facing the Hispanic community. My need to help our people
50 HISPANIC NETWORK MAGAZINE
Celebrating 18 Years of Diversity
was the driving factor for my husband
and I to create our own foundation—
ARRIBA LA VIDA/UP WITH LIFE
that focuses on helping Hispanics
who are living with HIV and AIDS.
Another cause that is near and dear
to my heart is education. Getting our
people an education is the key to success and the beginning of a better tomorrow for all Hispanics.
What’s next for Cristina?
I’m excited to be entering into another area that is a passion of mine,
jewelry. It represents the girly side of
me. Be on the look out for the Cristina
Saralegui Jewelry Collection coming
soon to a store near you!
www.hnmagazine.com
“Fashion!” Turn to the left. Fashion! Turn to the right.
Ooh, fashion!
David Bowie knew what he was singing about when
he described “fashion” as a brand-new dance, a brandnew talk. Fashion drives the home furnishings business
and the people who drive that fashion are the designers,
celebrities and unknowns who create, develop and very
often invent home furnishings products.
Who are these people and who’s really important?
HFN, for the third consecutive year, is ranking the 50 most
influential people in home furnishings. You’ll find some
familiar names, some from behind-the-scenes and even
one or two from left field.
For what influences fashion is by no means a science.
Indeed, virtually by definition, it’s an art.
Our rankings may be subjective, but they are without
bias or favoritism.
Dance with us.
November 20, 2006
August 22, 2005
Cr ist i n a Sa ra leg ui
R ec en t C overs
El poder de tu pensamiento
*
SEXO entre
adolescentes
Una guía para
los padres
Empresarias
de medio
tiempo
NOVIEMBRE 2008
Cristina
60
Es abuela y se
A los
reinventa
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