THE ANTIQUORUM MAGAZINE

VOX
THE ANTIQUORUM MAGAZINE
SUMMER 2010
[2012 M EDIA KIT ]
A DV E RT I S I N G I N
VOX
THE
ANTIQUORUM
MAGAZINE
VOX
A DV E RT I S I N G I N
T H E A N T I Q U O RU M M AGA Z I N E
From Antiquorum,
The World’s Premier
Auctioneers of Modern
and Vintage Timepieces
Established in Geneva in 1974, Antiquorum has carved our
own unparalleled niche in the auction world through our focused
expertise in horology and by cultivating a thriving collector’s market
for timepieces worldwide. We have fully-staffed operating offices
in New York, Geneva and Hong Kong. We also maintain a global
presence through satellite offices in Beijing, London, Milan,
Munich, Moscow, Paris, Shanghai and Tokyo.
Antiquorum conducts auctions in Geneva, New York and Hong Kong
about ten times a year, preceded by previews in various major cities
worldwide. Thanks to our fine reputation and the industry knowledge
of our internationally recognized staff of watch experts, Antiquorum
consistently auctions timepieces with exceptional provenance and
rarity and has set many world records.
VOX Magazine
Dedicated to the world of horology
and topics of interest to the casual and
experienced collector
With unsurpassed expertise and unmatched client service, combined
with our ongoing development of innovative auction methods to
attract and maintain the interest of casual collectors and serious
aficionados, Antiquorum continues to make history in time.
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VOX
A DV E RT I S I N G I N
T H E A N T I Q U O RU M M AGA Z I N E
Published twice yearly, VOX magazine is dedicated
to the world of horology and topics of interest to the
casual and experienced collector.
The magazine features insights from our global experts, interviews,
highlights of watches for sale from past and future auctions, rare
timepieces, interviews with experts and collectors and more.
CONTENTS
29
Cusin
A Watchmaking
Dynasty
4 - Contributors
6 - Horological Heritage
• The Mirror of Seduction
Prestigious Pairs of “Chinese”
Watches - Patek Philippe
Museum
• Geneva, Birthplace of Swiss
Horology - Geneva Art and
History Museum
• The Heyday of Chronometer
Makers - Le Locle Horological
Museum
• A Journey Through Time
Omega Museum
22 - A Unique Treasure
Brought Back to Life:
The A. Lange & Söhne Grand
Complication No. 42500
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THE A N TI Q U O R UM M AG AZ I N E
40
Eilean - Eilean and
Officine Panerai Sail
the High Seas
56
Outstanding
Auction
Results
26 - Jaeger-LeCoultre
55 - Antiquorum in Numbers
29 - Cusin
56 - Outstanding Auction
Results
The Grande Maison of the
Vallée de Joux
A Watchmaking Dynasty
34 - Invitation to the Voyage
The World Time Watch
40 - Eilean
Eilean and Officine Panerai Sail
the High Seas
48 - Mission: MS Auction
64 - The Expert's Choice
• We Want You: The Lure of the
Military Submariner
• The Audemars Piguet Royal
Oak, Series A
• An Introduction to the Rolex
GMT Master I
72 - Antiquorum Editions
51 - Auction Records
54 - Auction Calendar
FAL L /W INT E R 2 0 1 3
| VOX
RE AD E RS H I P
VOX magazine is read and collected around the world by casual
and experienced watch collectors and aficionados as well as those
who appreciate travel, culture, luxury goods and fine living.
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VOX
A DV E RT I S I N G I N
T H E A N T I Q U O RU M M AGA Z I N E
CI RCU L ATI O N & D I STRI BUTI O N
PRI CE
VOX Magazine
• FREQUENCY
Bi-annual
• CIRCULATION
Print: 7,500
Digital: 5,000
views
• SUBSCRIBERS
Antiquorum
clients, partners,
media
Single page
Single page (facing editorial)
Inside front cover page
Inside back cover page
Back cover page
Swiss Franc
Swiss Franc Swiss Franc Swiss Franc Swiss Franc Double page
Double page‚ ‘folding gate’ (inside front cover)
Swiss Franc 8,000 + VAT
Swiss Franc 10,000 + VAT
5,000 + VAT
6,000 + VAT
7,000 + VAT
6,000 + VAT
9,000 + VAT
VOX MAGAZINE CALENDAR FOR 2012
• DISTRIBUTION
International
3
ISSUE MATERIALS
RELEASE DATE
Autumn | Winter 2012
Spring | Summer 2013
1 November, 2012
1 June, 2013
Early December
Early July
VOX
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T H E A N T I Q U O RU M M AGA Z I N E
TECH N I C AL REQ U I RE M E NTS
DIMENSIONS
The book was inspired by a private collection, which
was the result of patient study and passionate
interest in watchmaking, as well as its related cultural
history.
Single page = H 270 mm x W 210 mm [with 3 mm bleed]
Double page = H 270 mm x W 420 mm [with 3 mm bleed]
This is why we have decided to tell the story of time
through the timepieces that we love, as they relate to
sports, fashion, society and entertainment. This book
was intended for enthusiasts and connoisseurs, but
it is also a valuable tool for novices. As DesbarreuxBernard said, "books are a great friends, and like all
great friends, they won't deceive".
*If double-page, please send 2 separate PDF files
Collecting is an ancient activity closely linked to
This was the inspiration for the book "Chronograph
Wristwatches, Precious memories of the 20th
Century".
This three-volume book, entirely devoted to the
world of chronograph wristwatches, retraces the
history of these popular and fascinating timepieces
produced in the last century. It recounts stories,
biographies, important events, and gives a
framework that allows the reader to understand the
period’s background. The author has based the book
on chronograph typology.
The first volume, "Single button and two button
chronographs with two counters produced before
WWII" was published in May 2010. The second
volume will be entitled "Chronograph wristwatches
with two buttons and two counters and two buttons
and three counters, manufactured after 1945" and
the third and final volume, "Military and complicated
chronograph wristwatches", will follow the evolution
of the production of watches with complications
(triple calendar, split seconds, moon phase,
astronomic, etc...).
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S PECS & FO RMAT
•
•
•
•
Provide CMJN or RVB, 300 dpi, PDF file with 3 mm bleed
Include all fonts and images
Please note that all text should be in ENGLISH
Material to be sent by email to the following address:
MISSION:
cultural and aesthetic context.
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catalogue@antiquorum.com
4
MS
Auction
by Philip Duffell
This October will be the first annual auction
to benefit The National Multiple Sclerosis
Society. This will be a unique opportunity
for watch collectors to buy the finest Swiss
watches in an auction whose proceeds will
be used to support the movement towards a
world free of Multiple Sclerosis.
The event will take place on Wednesday,
October 20th at the Fuller Building in New
York City and will include both an on-line
auction and live auction of watches and
jewelry.
This event was developed by Phil Duffell,
a veteran of over 20 years in the watch and
jewelry industry and manager of Cellini
Jewelers at the Waldorf Astoria. Phil was
diagnosed with multiple sclerosis in 2007
and saw this event as a way to raise money
and awareness for others affected by MS.
He created the MISSIONMS.org website and
event to educate the public about multiple
sclerosis as well as to promote this event. “I
can’t put into words the gratitude I have for
Antiquorum and all the watch and jewelry
companies who have donated their products
and time," says Phil. "With their help, I am
sure it will be a great success”.
The National MS Society’s mission is to create
a world free of MS. This year’s event will impact
and benefit all those living with multiple sclerosis.
“We are so grateful to Mr. Duffell and
Antiquorum for their enthusiasm, dedication
and support for this event and our movement
toward a world free of MS. Funds raised
through this auction will be used to support
cutting-edge research conducted by the
National MS Society as well as fund-critical
programs”, said Gina Murdoch, VP of
Development for the National MS Society.
Audemars Piguet,
"Jules Audemars"
IWC, "Ingenieur AMG"
Parmigiani, "Kalpa"
About the National Multiple Sclerosis Society
The National MS Society is a collective of passionate individuals who want
to do something about MS now-to move together toward a world free of
multiple sclerosis. MS stops people from moving. We exist to make sure
it doesn't.
We help each person address the challenges of living with MS through
our 50-state network of chapters in the United States. The Society helps
people affected by MS by funding cutting-edge research, driving change
through advocacy, facilitating professional education, and providing
programs and services that help people with MS and their families move
their lives forward.
Early and ongoing treatment with an FDA-approved therapy can make a
difference for people with multiple sclerosis. Learn about your options by
talking to your health care professional and contacting the National MS
Society at www.nationalMSsociety.org or 1-800-(344-4867).
For more information, please call Gina Murdoch at the New Jersey Metro
Chapter at (732) 660-1005 x44316 or via e-mail at gina.murdoch@nmss.org.
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