product galore now in orbit.

BICYCLE TRADE & INDUSTRY
SCOOTER TRADE & INDUSTRY
January 2006
published by KSA Partnership - 0191 488 1947 www.tradeandindustry.net
product
galore now
in orbit.
2006 show season takes off
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January ’06 page 2
back after two years
The Leo Vince Scoot and Sito 2/4-stroke
product for scooters and mopeds is back in the VE-UK
fold after a two year break, and the Nottingham company
already hold
stocks. Says VEUK boss Norrie
Kerr - “We are
delighted to regain
this appointment as sole UK
importer, we are chuffed because it
proves suppliers are quite aware that in a specialist
market the dealer will buy from the wholesaler they trust.
Retailers want to know their supplier is the one who will
fully support the brand and the product all the way”.
“The chemistry is understandable” Norrie Kerr continued
- “we specialise in scooter parts and accessories, we are
known and respected as people who have spent their lives
involved with the scooter product. That means we are
looking forward to
the challenge, we
aim to bring back the
good days with Sito and
get the scooter and moped
exhaust product back under the noses of the owners and
the dealers alike.” On show at Expo
year opener sets standard
the Motorcycle Trade Expo is just what all retailers want - an industry
event that brings the peer suppliers together with a mass of product
This is not just the big one, the Motorcycle Trade Expo at Stoneleigh Park in January is Britain’s top
attraction for ptw retailers who simply don’t want to mix their business with the plastic bag toting public looking
for bin-ends and so-called bargains. It will be bargain time, for sure, but this is a Trade show where the Trade are
well looked after and can get to grips with checking the lines they’ll be moving in
2006. By the look of the exhibitor list you can expect to be surprised!
Motorcycle Trade Expo has been ten years in the growing and has
now eclipsed every Expo that has gone before. The show is strictly
Trade-only at a location that’s smack in the middle of the country’s
road, rail and air-traffic network. Opening at 9.30 on Sunday, 10am
on Monday and Tuesday. Not only is entry free but you can end up
getting fed for the same price.
For those arriving by car the event is only minutes from the motorway system and is well signed, there is no parking charge.
STONELIGH PARK EXHIBITION CENTRE
Sunday, January 15 to Tuesday, January 17
THREE TRADE-ONLY SHOW DAYS
growth is a
habit for Kymco
Greater market share growth
has been a feature of the Kymco brand
trading this year, the sole UK importer,
Masco Ltd, attributes this to having
quality products at affordable prices,
backed with a consistent marketing
message and a first class after-sales
support programme.
The company have always strived for
improvements to both the product range
and to the overall offer availability and
firmly believe that this has been fundamental in their success to date.
At Expo the company will be happy
to meet retailers to explain more about
their unique industry leading dealer
support package and pro-active pr and
marketing strategy.
January ’06 page 3
Is it eye-catching, or
what - show-goers could
hardly miss this SYM
example of scooter
livery in Milan. Visitors
at the Stoneleigh Park
Expo will be in for the
same treat - plus some.
sexy, uplifted - and that’s just the exhaust!
Motorcycle Expo is where Moore Large & Co set out to ensure the retail sector gets the full
picture on just how good 2006 will be for SYM dealers. The cowhide look in their 2006 model range may
be quite visually stunning, but they don’t follow the herd at Moore Large where their long history in the
two-wheel trade helps them know just how to get it all to work to the retailer’s benefit.
The Moore Large Motorised Division came back
Now in stock at Moore Large are screens
from the 2005 Milan Show full of the joys of spring
for Orbits and carriers for Voyagers. The Orbit
- and it was still only November! They’re sure of
screens are Italian made - and are probably the
the knowledge that in the 2006 selling season,
best after market screen in the world say Moore
SYM will break into Britain’s Best Selling Scooter
Large. To fit both h 125cc and 180cc models, the
league with a place among the Top Three modretail price is £67.99. Part number: SYWS13.
els. The new Jet is going to be that scooter model.
Jet is styled by Pierangelo Andreani, the designer responsible for the Maserati Biturbo, and many
others such as Ferrari, Fiat and Pininfarina. The top of the three variants is the SR, which has front,
wavy, and rear discs, a quite sexy uplifted exhaust, upside down forks, a superb set of digital instrumentation, tasty slim spoke alloy wheels and an LED rear light cluster.
The S version has rear drums, tamer graphics and maybe a less sexy exhaust, but it is still a good
looking machine, powered by the same trusty Jet
The Sleek new SYM VS 125, launched at
motor which is being tweaked a shade.
the Milan show, comes to Britain early summer.
The Jets - the BasiX, the EuroX, and the SportX
It will be priced at £1899 to include insurance or
- will all cater for quite different customer proregistration bonus.
files. Dealers seeing the range for the first time
Moore Large will show the model at Expo.
will appreciate that the SYM Scooter range helps
them stock what must be one of the broadest and most comprehensive ranges from 50cc to 250cc. With
prices from £999 to £2999, the coilection offers the right scooter for each and every pocket.
Expo Stand No B42
e-mail: sym@moorelarge.co.uk
cool & blue
It is rumoured that parts of
this machine came on a Lambretta.
It could even be that those parts
were actually being carried by
Donk, the builder, as he got a
pillion ride on an Li150. Maybe.
However, the pleasing look, the
fine finish and the flowing lines are
going to be easy to spot should
they turn up on the Buff stand,
which is another part of what could
be a tall story. We’ll see.
keeping life in the battery
As demonstrated at the Milan show, there are model improvements
to some OptiMate 2006 product. The Optimate III, for instance, gets a
facelift alongside several other practical upgrades. The most
obvious changes are with the casing, where a new enhanced ABS
moulded housing of enhanced ABS, and internal shaping, offer
better weather protection. There are differences to the control panel
to help users spot how battery attention is progressing.
The makers have also devised ways to ensure the whole unit
embodies an enhanced system for external temperature regulation
- and you don’t end up dropping it like a hot potato. The new
self-discharge check will alert owners to shorted cells.
The Optimate III SP retails for £44.99 and is supplied
with a waterproof connection lead that can be connected
to the battery, and then routed to an exposed position
where it can be conveniently connected to the Optimate
and traditional crocodile clip style connectors.
from Motohaus Powersports - at Motorcycle Expo - B 106
no more cold hands
Here’s the product to put an end to finger
misery - the Zanier Heat Glove. Using innovative
Thermic-IC technology the gloves warm your hands
reliably and also stimulates blood circulation in the fingers with the integral “Impulse Control” system.
The glove temperature is controlled by the slide control on a 116gm rechargeable battery. The batteries offer
high performance even when they are being used in
extreme temperatures, they are waterproof and shockresistant. No matter what setting you choose, the temperature of the glove remains
constant for hours.
The supplied charger recharges the Max batteries
(Ni-MH) overnight, over and
over again up to 1,000
times.
Setting 1: up to 8 hours
heat; setting 2: up to 4
hours heat; setting 3: up to
2 hours heat.
A Gore-Tex or Waterguard
membrane helps to ensure
hands remain dry, with or
without the heating. Available in Mens sizes: S to
XXL. Ladies sizes: S to L.
contact 0116 257 0088
for further details
Stand C19 at Expo
campaign to influence
the consumer
Twist & Go, the Morten’s consumer title,
is at the hub of a publicity drive by the Italian Scooter
Performance manufacturer Athena.
The company, distributed in Britain by VE-UK, have
increased their support for the UK market with an
agreed dealer support programme through an advertising campaign designed to make end users aware
of the quality and dealer support of the product.
The campaign begins with the first Twist & Go for
2006, with the message that Athena product is one
of quality and choice with a fantastic range covering
many scooters. See the Athena range at Expo.
THE STORY STARTS HERE:
Original Buff® Headwear is a seamless tubular garment made
from a high-performance microfibre fabric. As one user wrote: “Here is a simple
product that works great! The tube is so thin that it can be worn under a helmet
without affecting the helmet’s sizing. It is versatile enough to be used as a
sweatband, an air filter for dusty conditions, an ear warmer, and after the ride, you
can even hide your helmet hair with it! Great when it’s windy.
We’ve made a habit of never travelling without our Buff”.
available in a myriad of designs
carded for easy shop display
quality in-store merchandising help
a well-promoted product
at Expo come and discuss your needs - Hall B, Stand 100
ffer
f on o all the winner has to do is write a snappy caption
f
u
B
of
worth
to the scene below - or you may wish to guess what one
£100
of the riders was saying. There’s no need to identify the victims!
e-mail your entry to: sales@buffwear.co.uk
Buffera Ltd. telephone: 01707 852 244 e-mail: sales@buffwear.co.uk
January ’06 page 5
getting the motor to do what you want
“Blue CDI Programmer is unique item on offer”
Following negotiations at the Milan Show the Leonelli product collection is to be distributed
in Britain by VE (UK) Ltd. Company boss Norrie Kerr says he is delighted that his company has been
appointed the sole UK importer for the multi-facet range of ignition systems and components. Leonelli
will complement the performance parts now stocked and distributed from VE’s Nottingham warehouse.
flywheel and stator
plate assemblies are
each designed
exclusively by
Leonelli.
Begin with the
analogue version and
then purchase the
Digital CDI to move
over to the
programmable digital
system.
This range is unique, in that you can actually purchase Leonelli’s Blue CDI Programmer. This has twenty mappings installed and with room for more to a total of fifty mappings, also available is a software bundle, however the
Blue CDI Programmer will be the unique item on offer. This links to a special Digital CDI that accepts by cable the
mappings from the Blue CDI Programmer. This means you have options galore allowing machine settings which will
suit a personal style of riding - or to suit the climate or weather conditions. You are able to setup the machine to suit
any conditions, fast road use, off road use, wet conditions, dry conditions.
There are flywheel and stator plate assemLeonell revolutionises how you use your ignition system
blies, each designed exclusively by Leonelli.
1 - All flywheel/stator systems have “with lights” facility
On the flywheel/stators, you can buy the
2 - The basic analogue CDI adapts to the way you ride
cheaper analogue version to start with and
3 - The flywheel/Stator Assy can be upgraded to Digital with
simply purchase the Digital CDI to move over
the purchase of the Digital Programmable CDI unit
to the programmable digital system. Then you
4 - The digital Programmable CDI can be re-programmed with
are able to buy and use the Blue CDI Prothe Leonelli CDI Programmer, via a supplied lead
grammer to set the mapping on your machine
5 - An optional Rev-Limiter switch are available
to suit personal riding requirements.
6 - Software is available to download mappings to the
The range fits Two Stroke Scooters as folProgrammable CDI via a PC or Laptop
lows :- Gilera early (with long wires) and late
50cc machines (with short wires and connector plug), Gilera/Italjet 125/180, Minarelli with Yamaha/Ducati ignitions fitted. Also machines from Gilera, MBK,
Aprilia, Benelli, Beta, Malaguti and others.
Leonelli ignitions are also available for lightweight motorcycles with AM6 engines fitted - a huge selection of
machines that includes Motor Hispania, Rieju, Gilera, Aprilia, Yamaha, Peugeot, Malaguti, Husqvarna, Beta. There
are also systems for Derbi, Senda and GPR machines (EBE050 + EBS050). Ignitions are available with and without
starter rings, as required, for all the above lightweight motorcycles.
Contact VE (UK) on 0115 946 2991 for more details on this new performance product.
Prince Michael Road Safety Award
DfT are the winners
An award sponsored by the Motorcycle
Industry Association has been presented to The
Department for Transport as recognition of the DfT’s
innovative package of measures creating safer environments for motorcyclists and scooter riders.
The Department for Transport was honoured with a
prestigious Prince Michael Road Safety Award at their
annual presentation Christmas dinner.
The DfT campaign has contributed towards a greater
understanding of ptw safety in a number of areas, and
that includes traffic management which contributed towards an encouraging climate of casualty reduction in
the UK during 2004.
The package of initiatives included The Government
Advisory Group on Motorcycles, National Motorcycle
Strategy, and tv adverts such as “Perfect Day”, “Now
You See Him, Now You Don’t”, plus ptw activity in the
Think! Campaign.
Craig Carey-Clinch MCI Director of Public Affairs said,
“The MCI is delighted to be the sponsor of this award
presented to a project that has adopted a broad range
of innovative policies. The comprehensive package of
measures introduced by the DfT has helped to raise
awareness of motorcycle safety among riders and nonriders which can only help to make motorcycling safer.
“Across the UK the statistics have shown that the
number of motorcycle fatalities fell by 16% between 2004
and 2003 and serious injuries also fell by 13% during
the same period. This diverse and inventive campaign
will have contributed to the falling figures and demonstrates that working together and using a broad spectrum of activities can have an effect on road safety.”
look into this
window of
opportunity
don’t let the cold nip
What is worn as the base layer makes
all the difference to how riders feel during a ride.
The type of clothing that keeps people alive on
places like Everest is a good starting point - the
illustrations here are from a collection of Sub Zero
kit, the same clothing that can be found being used
by people who climb to high places.
The Sub Zero product is well packaged and the
retailer can obtain good pos support to help the
product sell-through. At Expo on Stand B65
three of a kind to help you sell-in
+ the Xtra that makes the difference in brand awareness
one contact name & number: Kate Spencer 0191 488 1947 www.tradeandindustry.net
January ’06 page 6
the two day week-enders
there’s a shop in Cambridge that doesn’t open on Saturday.
That’s not the only thing that’s different here, either
It was the Dutch company Sparta that alerted me to a rather user-friendly bicycle shop in
the university town. Cambridge has a congested road network and the city ring road loops
around the conurbation where traffic restrictions are intended to improve conditions
for the local population and to reduce congestion. It’s great for biking, this part of
Britain that has been tagged Silicon
Fen, all due to the local growth of high
tech businesses.
when Hitler’s bombers
flew to Cambridge the
only place they hit was
the H. Drake premises luckily without any real
lasting damage
Sparta themselves are into the high tech
world - which is why I was visiting H.
Drake. This bike shop that goes back to
1920 yet has sights firmly beyond the
marvels of what is now the computer age.
More about Sparta Ion later.
Laurie and Richard gave me a potted
run-through of the Drake history and what
drives them today. It’s a family business,
with three generations in the store when I
called. The main brands on display showed
a collection from Koga Miyata, Dawes,
Raleigh, Sparta, Brompton and Dahon.
These are all mainstream product for the
sort of trading pattern they like, with the
addition of the Oxford marque from
Belgium which they discovered on a
Eurobike trip, it stands at the heart of their
big hire fleet. “We wanted the right brand
for our style of trading and what Oxford
provides is far better value than with the
regular UK brands” Laurie said.
People use their bikes every day in
Cambridge, which is good for Drake’s
spares and servicing department, and the
customer profile is almost wholly from the
professional classes - “who will pay £500
for their city bike and be a good customer.
The business has no interest in the race
and touring market - “there are good local
shops who cater for that user group, so it
helps us all to get on with our separate
the pictures here show the H. Drake premises, mid-last century, overlaid with a colour image of the
businesses and avoid trading conflicts”.
shop today. Left; In 1942, when Mary Drake was a service bay helper - she was just 13 years old
My visit to H. Drake was to assess their
then. Above and below: Richard and Laurie organise and run the Cambridge retail business
reaction to the electric bike market, which
has become something of a speciality with
the shop. Originally it wasn’t that simple, “we spent a bit of time and energy checking what was right
for us” said Richard - who’d taken over the shop tour with me while Laurie set about finalising the fine
detail on a Brompton they’d sold.
“When we saw how the Sparta Ion had sold through in Holland, then that did it for us. Dutch bike
shops are incredible places, and it was worth our time to go check how things were done.” The
Sparta Ion was first mentioned in Bicycle Trade & Industry in October 2004 - a single speed version,
no-rattles, easy to service and to ride. It had been spotted and ridden at the Ifma test-track.
Sparta developed the bike’s technical background in a way that leaves the electric components a
little out of sight. The basic concept for Ion sees the batteries concealed in the frame of the bicycle,
and with the drive motor in the hub of the rear axle. When you look at the bike you realise they’ve
made damn good use of the sweeping main frame, where battery access when needed, is at the heel
of curve. The control unit is a sort of bicycle computer with advanced battery management system,
the electronics are integrated into the motor. The advanced handlebar control-unit, with an LCD
display, is a programmable system that can be input with ownership details for added security. Above
all there is a claim for long motor supported cycling range, due to increased efficiency, and the motor
automatically becomes a dynamo when the battery is empty, so that the lights always work, even
when the battery is flat.
Sparta Ion has all the looks and feel of a quality ride, with models that encompass the single speed mount through to multi-geared, city style machines that’d
make good touring options as well. The illustrations here also show that the frame acts as the battery housing, with the rear wheel motor and
diagnostic lead positioning set to make life easy for service and maintenance.
kids love g
you ma
bike fit t
Tom Archer - “I’d lik
If he had his way the ne
held at Brighton. He’d target the
families, friends and all the on
attracted to this one-day cycling
mean people got a good insigh
“They’d have lot of fun and wou
business. “We’d even sell them
too. That’d be something our r
seem to manage nowadays”.
Tom is a man with a sound vi
debate, and the bicycle trade esp
has seen the comings and goings
secure of mind and intent as the
normal working day Tom spends
dealers from a PCM desk, wher
that the company really knows th
buying a bike for the family, and h
He puts it over this way: the ki
up the bike to make it easy to pla
differences that make the next b
than one that was bought a few m
latest toy, the latest game - so se
With a company like PCM behin
many sales teams can only have
way - “we are linked into what th
That means we can predict a tr
faster. We then make sure we ha
demand that will go hand in hand
of time talking to dealers about th
the pictures here are f
at PCM in Wickford - “s
games, so
ake the
he game
ke a Brighton show”
ext big bike show would be
e London to Brighton riders, their
nlookers and followers who are
g festival. For Tom Archer that’d
ht into what cycling was about.
uld see the nice side of the our
m the idea of of buying a bike,
regular crop of exhibitions don’t
iew on most things you’d care to
pecially. He is a real stalwart who
s of an industry that is nowhere as
e company he now serves. On a
most of his time talking bikes to
e he’s backed by the knowledge
he way the consumer goes about
he can react to the need.
ds love to play games, so you set
ay with, and bring in all those little
bike look just a bit more exciting
months back. Kids love to have the
ell them the latest bike.
nd that idea, it’s the reality that so
on their wish-list. Tom puts it this
e public is asking for and buying.
end will develop slowly, possibly
ave the stock to satisfy the dealer
with that new trend. I spend a lot
hat very thing”.
rom a conference table
so you want a bike, sir?”
January ’06 page 6
a great deal of passion. .
the story of a man who has more than made his mark
in the bicycle trade over the past 50 years or so
There’s a lot in this book, it’s a work that demonstrates how dedication to an
ideal will bring exceptional results when the principal character refuses to lay down or
be diverted from the target. To have Bob Chicken as your subject for a book about the
bicycle, bicycling, the sport and the business is to be almost swamped with riches of
happenings and the happiness that have been a feature of biking Britain.
The happiness of involvement with bicycling has been captured by author Graeme Fife, always
with so much of the subject himself shining through as the indomitable force thrusting to lead the
reader further into understanding where and why it all took place. Bob Chicken’s strong faith, not
only in himself but in those he will trust over so many years of business, allies to a family
involvement that today’s trade practitioners will recognise as being a little bit special.
There are related here, very many instances that explain how business links developed across
the UK bike trade and into continental Europe. How great names of trade and industry emerged,
expanded, collapsed and would almost be forgotten but for their inclusion here in what is a very
readable book - Bob Chicken - a passion for the bicycle.
Those who supped there will always remember the Penguin & Fishbowl, a most favourite
watering hole, sadly no longer there to be frequented. Then there is the revelation that on the
expansive plant of manufacturer Raleigh, there were once seven categories of locked latrines,
obviously those for smart-arse bosses being more marbled than those of the people doing the
work. It’s a part of British history that Sturmey Archer was sold for little more than what would
have been beer money for a Nottingham miner’s night at the club. Both are now memories.
Because Graeme Fife has produced what will be read in future
years as a historical or reference work, it’s a shame his editor
had not realised Brookes saddles were never made by master
craftsment in Birmingham. Nor was Claude Butler a famed
framebuilder. None of that can be the fault of Bob Chicken,
who opened his personal diaries to the advantage of all the
people who will take this book from shelves in future years
and see how passion can help drive those with the will to
make something work.
In this book about bicycles, the business and riders, the
final lines of text read: “...ultimately some people are born
with sprinters legs and others are mountain climbers”. In
business people are born to succeed or will fail, and with
this book we know how the palmares of Bob Chicken
reads - and one word will do nicely, thanks - winner.
a poster with World champion Bernard Hinault
overlooks a developing scene at the Penquin &
Fishbowl. Robert Chicken is entertaining guests.
a race team launched - Condor-Sachs
team riders, with Bob Chicken, Cedric Chicken,
and Monty and Grant Young
below: Bob Chicken with Sachs-Huret sales
personnel and buyers from the Falcon operation
Peter Lumley
the book &
how to get it
Individual copies cost £15, which includes p&p.
For the trade, bookshops and other retail outlets, there is a discount on quantity orders.
To get information on stocking or distributing this book, email: trade@bobchicken.co.uk.
You may also telephone Mark Tassell on 020 8886 9028 (9am to 5pm- UK office hours)
the pictures here are from
the Peter Lumley.KSA archives
blast from the past at Milan’s motorcycle show
Classie Chassis - once they were Lambretta and Vespa main agents
Both out of Essex, where once they met regularly, yet never since 1969. Coming face
to face on an aisle at the Milan show, in unison the greeting was “blimey, you’re still around!”
Today, Roy Cary runs Classie Chassis - in those early days it was Roy of Hornchurch, writes the other guy Peter Lumley. His business is trading from the same shop, and has the same Hornchurch telephone number with digits added at the front as a mark of technological progress. Nowadays the business keeps him tanned and
fit, happy and healthy. In the run-up to 1970 it was scooter sport sponsorship that brought us together, with the
opportunity to Royspeed-hurtle around tracks such as Snetterton and Brands Hatch, Lydden and Cadwell Park.
The only ever colour front cover of my Scootering & Lightweights magazine depicted the usual suspects grabbing
a bird to make up for their lack in looks, playing to the gallery and the photographer on Hornchurch High Street.
Classie Chassis are specialists in petrol and electric ride on
vehicles, Roy Cary was on a product trawl in Milan when we met,
and will be adding some very good new lines in the Spring. The 24
volt Vespa look-alike will be one of the new products, which are
just now going into production, so they’ll be a while coming.
“We build up and check everything we sell from the shop”
he told us - “selling things in a box is great for speed
before Christmas. But once the customer has made a
mess of clipping something together wrong then you
have a bundle of trouble come the New Year” With a
liking for sun and sandy places he doesn’t want that
distraction. To see what he’s been selling lately
take a peek at www.classiechassis.co.uk
left: magazine front
cover, shot outside the
Royspeed shop in
1969. right:
something for the
shop to sell come
late spring
Roy Cary pictured in Milan. below:
an advertisement from April 1969
January ’06 page 8
landowners
encouraged to
invite you
The Government proposes
to spend £1.2 m encouraging
landowners to voluntarily dedicate
land for public access. According
to Rural Affairs Minister Jim Knight
such projects would greatly benefit
countryside users such as cyclists.
Raising awareness amongst
landowners of the benefits of permitting access to their land is part
of the scheme put forward by the
Department for The Environment,
Food and Rural Affairs (DEFRA),
with a research project looking at
ways to see private land opened up
on a national and regional level.
Welcoming the plan, CTC OffRoad Campaigner Richard George
reckons the proposals are great
news for off-road riders and mountain bikers - “encouraging landowners to open up the countryside can
only lead to more places to cycle,
and we encourage our members
and all cyclists to take advantage
of these measures by working with
local landowners to ensure that we
get the best possible outcome. The
Government has now set the ball
rolling: it is up to us to make the
most of it!”
Pell & Parker Ltd
WHOLESALERS TO
THE CYCLE TRADE
distributors of new cycles from
KESTREL ENGINEERING
* Cycle Repair Stands *
* Wheel Truing Stands *
* Cycle Display Equipment *
* Slat Wall Fittings *
TRIKES - UNICYCLES - TAG-A-LONGS
Wheels - Rims - Tyres - Tubes - Locks - Saddles - Mudguards - Lights - Chains
Chainsets - Pumps - Lubcricants - Helmets - Pedals and much more
* Cycle Parking Stands *
MANGO CRUD PYRAMID WELDTITE SHIMANO
phone us on
01733 810 553 or 01733 810 554
fax 01733 810 540
Thorney Road, Milking Nook, Newborough, Peterborough, PE6 7PJ
KESTREL ENGINEERING
Units 9-11 Dartmouth Buildings,
Fort Fareham Business Park,
Fareham, Hants PO14 1AH
phone: 01329 233 443
fax: 01329 284 148
e-mail: alan.s.walker@talk21.com
ispo winner
SMX is the ideal alternative
for all bikers in the winter. The
mountain-biker, BMX or FMX fan
can all ride the slopes, with the
SMX that looks like a tricycle, but
has three stable short skis instead
of wheels and a very stable, hightech look.
Riders will find turns and tricks
are no problem thanks to the flexible frame, and you can stop faster
than with a snowboard - according
to the manufacturer. The designers
also made certain it can be used
on ski lifts, so no problems to get
up mountains conveniently. If you
are thrown off the saddle during
manoeuvers, you need not say
goodbye forever to your SMX, because the device stops close to the
crash spot. www.northlegion.com
January ’06 page 9
Cape Wrath is as far north as you can go on the mainland, a truly remote part of
Scotland that gave the name to a bike. The idea came from the South London based
Holdsworthy people, who then owned the Claud Butler brand. The idea was to take all the
most expensive parts that could be found and turn a Reynolds 531 touring frame into a
feature-grabbing trip. They later admitted that the “Limited Edition” status, complete with
numbered certificate and other paperwork, was a one-off that was probably not going to
be repeated. This was all a pr man’s dream, set to grab headlines. “One Cape Wrath and
that’s your lot, folks”. Strange how things turn out, you’ll agree.
Just to set the scene further - you are on the Kyle of Durness, the scenery is sheer
magnificence - hereabouts the heather clad moorland is alive with wildlife, rivers teem
with fish and the rugged mountains rise from glens gouged out during the last ice-age.
Across the little ferry and to the northwest lies Cape Wrath, reached after a 14 mile trip
across rugged landscape on a single-track strip of tarmac that finishes in front of the
lighthouse. Cape Wrath is all cliff top where the wind howls upward off the rocks and
seabirds ride the airflow. The seascape outwards from land will fascinate - if you can see
it, as the wind streams tears from your eyes.
Years before this publicity ride the Cape Wrath Fellowship was founded, the publishers
at Cycling magazine sponsored the listing and authenticated rides brought the reward of
a numbered certificate. Authentification was easy in the year we reached the lighthouse
- it was still manned. That was 1979 - nowadays people don’t get to light the lanterns.
more on the range with
Cape Wrath debuts
There’s an enlarged and enhanced
range of 2006 models enjoying a rolling release
from Brigg based Falcon Cycles.
Some dealers will already have seen a local
display - the company has been around the
country to update the message from Claud
Butler, Shogun, Optima and Falcon.
Prime slot is taken by the Claud Butler Cape
Wrath Carbon - which has a £950 price tag.
There are two more from this stable - the Double
Disc sells at £500 and the Cape Wrath at £400.
Optimas are the entry level bike, with Falcons
from £100 to £200.
Cape Wrath
Cape Wrath Double Disc
Cape Wrath Carbon
Farewell in February 2007
Friedrichshafen Messe boss Rolf Mohne to
take early retirement
Advansa Overall Winner: North Legion SMX
Riders will find turns and tricks are no problem thanks to the flexible
frame on the SMX, and you can stop faster than with a snowboard STORY ON FACING PAGE
according to the manufacturer.
Ispo Accessories Award
Tubeline from Germany
The idea of taking old materials and giving them life
with a new design has been around for quite a while - now
bicycle tubes are in on the act.
Tubeline makes stylish bags using old bicycle tubes, the
products range includes ladies’ handbags to carrier bags and
laptop bags, it will certainly be expanded, too.
There is also the opportunity for those wanting to have a
small souvenir from their favourite cycling pro team or rider - on
request, bags are made from tyres, which the pros used during
their races.
log on to www.tubeline.de
CEO successor arranged in good time: Klaus Wellmann to be the new CEO
After 25 years in the trade fair business, it certainly wasn’t an easy decision for Rolf Mohne, CEO of
Messe Friedrichshafen. In August 2006 he will have been in the trade fair business for 25 years and in
February 2007 he will celebrate his 60th birthday. He will then take early retirement. At the end of October he
asked the Chairman of the Supervisory Board to arrange for a successor, and the Board managed this in the
last few days. Klaus Wellmann is to be the new CEO of Messe Friedrichshafen. The 41 year-old business
management graduate and trade fair expert gained his experience at the KoelnMesse and will take office at
Lake Constance in April 2006. The contract was signed on December 7, 2005.
The unanimous decision made by the Board in
extremely capable, efficient and motivated team.
the last few days has set the managerial course in
In the past 25 years Rolf Mohne certainly played a
good time. “After all we want to have a smooth trandecisive and formative role in the history of Messe
sition”, said Rolf Mohne. The new man will be folFriedrichshafen. Back in 1981 he joined the team and
lowing directly in his predecessor’s footsteps and,
took command of the Interboot as Project Manager.
as successor, he will take on assignments in the
With the international trade fairs Eurobike and
operational business with international trade fairs
OutDoor Rolf Mohne was the driving force that
and national exhibitions such as OutDoor and
brought the big wide world of trade fairs to Lake
Eurobike.
Constance. He was responsible for getting the three
The Messe Friedrichshafen will continue to work
top-class fair events on target for success and, as
on the principle of a “Second Set of Eyes”: Jürgen
Project Manager, he ensured that the three major
Schmid, the CEO, will still be responsible for new
events have since become the economic pillars of
business and guest events, as well as the sectors
the company.
Finance, Controlling and IT. “Klaus Wellmann is a
With these trade fairs Messe Friedrichshafen is sovery good choice,” said Josef Büchelmeier, the Lord
to-speak a player in the “European Trade Fair ChamMayor of the City of Friedrichshafen and Chairman
pions’ League”. Always in a decisive position and
of the Supervisory Board of the Messe. “Our new
CEO since 2001, Rolf Mohne created the strategic
man fits in splendidly on both a professional and
requirements and the economic basis for the relocapersonal level, and as head of the team he has
tion of the Messe. The new exhibition centre, which
excellent leadership qualities.”
was inaugurated in July 2002, gave the company in
In international trade fair business Klaus
its 56 years’ of existence the decisive impulse and
Wellmann has a good reputation as a true and exboost in turnover.
perienced professional. As long-standing manager
of the sector “House, Garden & Leisure” at
KoelnMesse he was, amongst other things, also responsible for the IFMA International Bicycle Trade
Show.
This smooth transition is exactly what CEO Rolf
Mohne wanted. “The decision in Klaus Wellmann’s
you may e-mail us to get further info on product & services or to
favour means we have good prospects for
locate a product that’s featured.ksa@tradeandindustry.net
Friedrichshafen.” With this in mind, in a good year
the captain will be able to leave the ship with a clear
conscience. He’s not only leaving behind an excellent market position for his trade fairs, but also an
January ’06 page 10
plenty of grip from these people
It all happens at Core Bike for ODI, the designers and makers of the innovative Lock-On grip system.
They will premier seven new non lock-on grip models plus their new super hot performance grip accessory... alloy
end caps for ODI lock-on grips.
Cush is a new super comfort Dual Ply grip with durable closed ends that can be ridden in comfort without
gloves. This item is available in a version for MTB - 127mm no flange in Black, Blue, Grey or Red, rro £8.99 pr.
Then there is a set for BMX - 143mm with flange in Black, Blue, Grey or Red. Illustrated here, they sell at the
same price - £8.99. ODI also show their Subliminal, a new lightweight single ply grip which features thousands
of mini fingers that collapse when gripped to provide excellent shock
absorption. They also
cleverly hide the subliminal logo. Available
in MTB - 127mm, no flange in black and selling at £8.99 pr. The
BMX version is for 143mm ‘bars with the flange in Black. RRP
£8.99 pr.
O-Grips are in new single ply, with the grip combining the soft
feel and excellent shock absorption of a collapsible rib pattern with
the exceptional traction of a waffle pattern. For MTB, 127mm no
flange in black, selling at £8.99 pr. For BMX, 143mm with flange in
black. RRP £8.99 pr.
The new ultra narrow feel P.O.W. BMX grip is a super light performance BMX grip. The P.O.W. grip features a slim raised chainlink pattern that provides a
textured surface for excellent traction. Selling for £8.99
for BMX, 143mm with flange in black. RRP £8.99pr.
Then there are the ODI Lock-On End Caps The all
new aluminum end caps are the perfect complement
to any Lock-On Grip System grips. Designed to snap
onto your grips in place of the outer Lock Jaw Clamp.
Available in Black, to sell at £12.99 pr.
All these ODI products are available from Ison
Distribution.
Tel: 01223 213800. www.ison-distribution.com
see them at CoreBike.
hotting up the parts pace
Core Bike is at the West Bromwich Park Inn, opening
Sunday January 22, through to Tuesday 24. The ten suppliers will
be exhibiting around 100 brands.
www.corebike.co.uk
a lot of kit with
pure pedigree
Since being founded, Silverfish
UK has been all about supplying bikes
and products that can be ridden to the
edge, made for those who like to ride 24
hour enduros or nail 24 foot drop offs.
Everything they supply is used by the
average weekend rider and even the
world’s best racers, the extensive testing
on Canada’s North Shore is the seal on
these best-for products.
New to the Silverfish stable comes e13’s
frame brand Evil Bikes, ready to charge
the singletrack or take on favorite trails.
E13 also brings the World DH Champion’s
chain device to the marketplace the LG-1.
Core Bike will also see the long awaited
arrival of the Cove Sanchez dirt jump
frame and Shocker DH rig. Cove have
also found the time to tweak the every
popular Stiffee, Hustler, Hummer and
Handjob frames while they were at the
drawing board. Also not content with sitting still Rocky Mountain have upped the
All Mountain bar with the new Slayer suspension platform. Offering six inches of
travel here’s a bike which likes the ups and
loves the downs. They’ve also increased
the capabilities of the ETSX range by increasing the travel to an enduro friendly 5
inches whilst also tweaking the freeriders
Switch to make it even more appealing.
SDG’s highly adjustable and lightweight
I-Beam saddles and seatposts system and
the Bel-Air railed saddles now come with
even more colour and print options. Whilst
the original North Shore components
manufacturer Raceface has entered the
chain device market with the Diabolus
guide and a new Atlas All Mountain bar to
meet the longer travelled fork riders on the
trail without sacrificing strength. They have
also taken the superior X-Type bottom
bracket system to the road market with the
introduction of the Cadence road cranks .
see them all at CoreBike
THIS COLLECTION IS BEING EXPANDED DUE TO POPULAR DEMAND
PROFESSIONAL CRANK
and FREEWHEEL REMOVERS
with HANDLES
CASSETTE REMOVERS
BOTTOM BRACKET TOOLS
Y WRENCHES
CHAIN RIVET EXTRACTOR
CABLE CUTTERS
T HANDLE ALLEN KEYS inc 8mm
BALL END ALLEN KEYS
FOLDING TOOLS
COMPREHENSIVE TOOLKITS
uch
and m
!
more
ols
for to
Perfect for all dealers - to help with merchandising a
universal P.O.S. Header sign will also be available
USI
EXCL
VE D
think
ISTR
for more Information
contact your local
OR
IBUT
wholesaler or call
Bryan at Dillglove
0121 354 4127
PUBLISHER’S NOTICE
the KSA net
news of changes to make your job
easier - and for us, too!
Chicken join the Core
event in Birmingham
Among new suppporters for Core Bike are Chicken
& Sons, who join to show at the West Bromwich Park
Inn. They’ll bring a pretty full complement of quality
parts and accessories as well as demonstrating the
depth of their Tifosi range of frames and complete
machines. Expect the Mavic knowledge-tree to flower
with an abundance of information, too.
Of course, keeping the kit safe is another thing for
riders and the contribution of Datatag for bicycles and
expensive bolt-ons comes with their multi-layer approach to identification that makes life difficult for even
professional thieves! The kit is simple to fit and includes both visible and hidden identifiers including a
Datatag transponder that gives your bike a unique
electronic finger print. It sells for £25 or so.
The Datatag system offers the premier identifiers
combined with probably the most sophisticated database ever devised. Equally importantly Datatag works
with the Police to back up the product and provides
free scanning equipment, database access on a 24/7
basis as well as technical training.
The new M-Tech corded computer range is now in
stock - picture at top of this column. Blister packed it
comes in 5,7 or 9 function option. The M Tech 5 sells
at £10.99; M Tech 7 for £14.50 and the M Tech 9
crossing the counter in exchange for £17.99.
The smart kit from Italy that is the new CT compact
Veloce and the Centaur chainsets are in stock at the
Chicken warehouse now. Very affordable with a
110pcd for easy exchange of ring combinations.
Campagnolo’s 2006 model wheels are starting to
come online including the new Silver Vento budget
wheelset which looks stunning and doesn’t break the
bank for the rider.
From KMC the new SL 235gm chain (below) is now
ready for shipping. Slotted and pinned,it is available
in Gold or Silver, 10 or 9 speed versions, its fully compatible with Shimano or Campagnolo and is reckoned
to work wonderfully on either system. The 9 Speed
Silver has a SRP of £39.99; 9 Speed Gold - SRP
£44.50; 10 Speed Silver SRP £44.99; 10 Speed Gold
SRP £43.50
contact the Chicken sales office on 01582 872202
You’ve heard it, time and again - when
it’s not broken then don’t try to mend it. People
tell us we look far from having a broken dream,
and we regularly hear the sentiment that the Trade
& Industry journals are doing things in a way that
satisfies both the readership base and our Clients,
so what is there to mend?
That doesn’t mean we will sit back and simply
continue in the same way that have taken us 26
years or so down the road since our first issues.
And what we have done over the past few weeks
is less a mending job - it’s a tweaking that will
help smooth the operation, for you and for us.
You’ll find it easier to e-mail us, the
package to your Inbox will be tidier - and
we’ve a new trick or two on our website
that’ll confirm the message.
The changes are all in our electronic profile in time we will close down the original address of
KSA Partnership - so please amend your address
book. Now we have established the pdf version
of Trade & Industry as a meaningful alternative to
the printed copies, there are some small changes
to the way we organise the website and archive.
In the main, Trade & Industry will simply get on
with the job in hand - and the new leads will help
you get the full benefit of the KSA publications.
logging on to the website is easier,
it’s all the one word, no spaces, from our title:
www.tradeandindustry.net
office e-mail addresses change for advertisements & administration:
kate@tradeandindustry.net
The KSA Partnership,
97 Front Street, WHICKHAM, Tyne & Wear NE16 4JL
office phone: 0191 488 1947
e.mail: ksa@tradeandindustry.net
internet: www.tradeandindustry.net
advertisements & administration: Kate Spencer e.mail: kate@tradeandindustry.net
publisher & editor: Peter Lumley e.mail: peter@ tradeandindustry.net
lead by example
Looking at the 2006 diary I
see the away days gathering lots
of momentum. A pity, but most don’t
offer the full-blown event like they
have in the rest of Europe - these UK
versions are mostly the hedge-your-bets affair, reached down the
corridor of a hotel or sports centre, a somewhat scrooge type of
thing that ought really be avoided, at least for dignity.
But there is one place where people look after customers - in
January at Stoneleigh Park there’s a Trade event that has got it
right, demonstrating the way all retailers deserve to be treated.
Here in the halls, the powered two-wheeler trade puts on the
type of event that the bicycle business once enjoyed, but then
destroyed. In the other trade sector we service as publishers, the
outdoor trade is almost as guilty, so they should take notice, too.
Without involving the achilles heel of inviting the public to a
trade exhibition, is it really beyond imagination that UK retailers
will put one cross on the 2007 wallchart and then go sample their
industry wares as they do in Continental Europe? There’s a year
to plan it, folks - so let’s start work today.
I reckon January 15 to 17 at Stoneleigh is the time when the
bicycle industry’s leaders - and those in outdoors, too - should
get off their butts and go sample the buzz of a trade generating
awareness among customers. Simply go to look at the style and
the presentation, see how Motorcycle Trade Expo gives retailers
the opportunity to view and range a shopfull of product to keep
consumers happy through the year. Then make it happen.
Peter Lumley editor
for all editorial matters:
peter@tradeandindustry.net
above: Outdoor Trade & Industry, one of the three
KSA journals. below: when two sector interests are
combined the issue is pubished as Trade & Industry
Xtra, identified with the front page in full colour livery
longest running trade journal for the
sector, launched over twenty six years
ago as the first UK bicycles-only Trade magazine.
dedicated to urban transport topics
and to developing awareness of lightweight
powered two wheelers & trikes
Outdoor Trade & Industry derives
from the original outdoor business magazine
Camping & Outdoor Leisure Trader
successful business builder for both the Supplier
and the Retailer. Used to exploit existing
synergies across the sectors
Jeden Monat fuer den ganzen
britischen Markt erhaeltich. Fuer
Hersteller. Fuer Lieferanten. Fuer
Haendler. Fuer Verkaeufer
distribuido mensualmente por correo
a todos los interesados en el
mercado Britanico: fabricantes,
agentes, distribuidores y tienda
distribuito ogni mese all'intero
mercato britannico. Ai fabbricanti.
Ai distributori. Agli agenti.
expédié mensuellement par courrier
à tous les intervenants du marché
britannique: fabriquants, agents,
distributeurs, magasins.
pub
lica
tions ssc
c hedule
publica
lications
KSA journals are published each month. Editorial pages close in the last
week of the month prior to issue date - and the early bird is most likely to
catch the worm. A comprehensive Media Pack covers full information to
help businesses generate Trade and the publisher will be pleased to help
you achieve broad coverage and market awareness.
You can now get you own personal copy direct to your e-mail Inbox
e-mail your company address to: ksa@tradeandindustry.net
copyright for some material appearing in this issue or on the company website may not be vested in KSA.
It is advisable to request permission to copy, broadcast or hold in any form of retrieval system,
any works from these journals. The infringement of copyright is unlawful and prosecution may follow.
© KSA 2006
This feature is from the middle of the printed issue - pages 6 & 7.
It is repeated here becauses
technical considerations
in producing the pdf version
composite issue for January 2006
have altered the original
printed style and
presentation of the item.
the next issuesClients & Suppliers are reminded
that our next issue is already under
starting orders. Materials to help us
build the issue should be sent as
early as they are ready, to the
editors desk:
peter@tradeandindustry.net
to book advertisements or to
request further information on the
KSA journals please contact
Kate Spencer ksa@tradeandindustry.net
01 91 488 1947
three of a kind that
help Trade sell-in
& brand awareness
plus the unique & additional
a note from the publisher
why Xtra?
When KSA produce a Trade journal it is to bring
together market intelligence that will put people in
danger of doing business. We have a Bicycle title,
one for Outdoors and another for Scooters and
lightweight urban transport. A long time ago we
found that mixing Trade specifics alongside the
credible alternatives gave readers the chance to
broaden product awareness and open up the new
market opportunities. That’s what this composite
Xtra is about.
kids love games, so
you make the
bike fit the game
Tom Archer - “I’d like a Brighton show”
If he had his way the next big bike show would be
held at Brighton. He’d target the London to Brighton riders, their
families, friends and all the onlookers and followers who are
attracted to this one-day cycling festival. For Tom Archer that’d
mean people got a good insight into what cycling was about.
“They’d have lot of fun and would see the nice side of the our
business. “We’d even sell them the idea of of buying a bike,
too. That’d be something our regular crop of exhibitions don’t
seem to manage nowadays”.
Tom is a man with a sound view on most things you’d care to
debate, and the bicycle trade especially. He is a real stalwart who
has seen the comings and goings of an industry that is nowhere as
secure of mind and intent as the company he now serves. On a
normal working day Tom spends most of his time talking bikes to
dealers from a PCM desk, where he’s backed by the knowledge
that the company really knows the way the consumer goes about
buying a bike for the family, and he can react to the need.
He puts it over this way: the kids love to play games, so you set
up the bike to make it easy to play with, and bring in all those little
differences that make the next bike look just a bit more exciting
than one that was bought a few months back. Kids love to have the
latest toy, the latest game - so sell them the latest bike.
With a company like PCM behind that idea, it’s the reality that so
many sales teams can only have on their wish-list. Tom puts it this
way - “we are linked into what the public is asking for and buying.
That means we can predict a trend will develop slowly, possibly
faster. We then make sure we have the stock to satisfy the dealer
demand that will go hand in hand with that new trend. I spend a lot
of time talking to dealers about that very thing”.
the pictures here are from a conference table
at PCM in Wickford - “so you want a bike, sir?”