AUSTRALIA`S NUMBER ONE TRUCK CLASSIFIEDS

Media Kit 2015
AUSTRALIA’S NUMBER ONE TRUCK CLASSIFIEDS
MAGAZINE overview
ABOUT DEALS ON WHEELS
For more than two decades Deals On Wheels
has been Australia’s biggest-selling truck
magazine; widely recognised as the ‘bible’ for
those looking to buy and sell new and used
trucks, trailers, parts and accessories, and
much more.
INSIDE:
OWNER-DRIVER DAN GLOVER AND HIS KENWORTH T401
TRUCKS,
TRUC
CKS, TRAILERS,
TRAILERS, BUSES,
BUSES, ENGINES,
ENGINES, PARTS TRADER
ISSU
ISSUE
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SSU
SUE
UE 383
3 3
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ON
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ALE
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SALE
$
$7
7..5
50 (incl
$7.50
(iincl
(in
ncll GST)
GS
ST)
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T
MERRY
R CHRISTMAS
FROM THE TEAM AT
A
USED TRUCKS
www.usedtrucks.com.au
Ph: (03) 9360 9922
It is also relied upon as a leading market valuation
tool; as well as a source of the latest equipment
news and test reviews.
The reason for its success is simple: it works! As
Victorian freight transport company owner John,
a Transport Census respondent, noted: “If you
are looking to buy or sell machinery Deals On
Wheels is the transport industry bible.”
Deals On Wheels is more than just a
magazine, however. With the launch of its
digital platform, TradeTrucks.com.au, buyers
can search more than 20,000 trucks, trailers,
parts and accessories for sale in a rich
database searchable by equipment type,
make/model, price and location – 24-7.
magazine READERSHIP*
Our readers
Deals On Wheels is my first choice for
finding new and used trucks, parts and
accessories, finance, comparisons of prices, new
suppliers, innovations and specifications in the
trucking industry.
Source: Jenelle, Operations Manager, Queensland;
Transport Census Respondent
Responsible for purchasing decisions in new and
used vehicles, parts, trailers and bodies, servicing
and maintenance, finance and insurance, health
and safety, recruitment and training, information
and communications technologies, forklifts and
materials handling equipment.
81
AUSTRALIA’S BEST
500
USED TRUCKS
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Deals On Wheels’ market-leading position was
confirmed by the landmark Transport Census,
a survey of 962 transport operators, which
found 93 per cent of readers, predominantly
owner-operators of small to medium transport
companies, read all or most of the 500+ page
magazine, spending an average of 2 hours and
45 minutes on each issue. Almost 90 per cent
read it for the ads!
PRINT POST
APPROVED
100001762
PAGES OF
USED TRUCKS,
TRAILERS, PARTS
& ACCESSORIES
FOR SALE
AUSTRALIA’S #1 TRUCK CLASSIFIEDS
VIC • 0427 528 351
VIC • 0417 474 634
NSW • 0414 942 227
$150,000 incl GST for the lot
$140,000 incl GST
$220,000 incl GST
KENWORTH K104 – 2004. CAT C15 WITH
2009 LUSTY STAG TRAILERS.
KENWORTH T950 – 2006. METICULOUS
PREVENTATIVE MAINTENANCE HISTORY.
FREIGHTLINER ARGOSY TWIN STEER –
2011. AS NEW – ONLY 85,000KM.
DEALER ADVERTISING
PRIVATE ADVERTISING
1300 366 651
1300 362 272
Sellers, meanwhile, can list all stock online,
reaching a wider audience that averaged
70,000 unique visitors a month in the JanuaryOctober 2014 period.
DOW 383.cls 1
19/11/2014 4:03 pm
With such wide reach and frequency it’s
no wonder that in print, and online, Deals
On Wheels is the No.1 medium to reach
truck, trailer, parts and accessories buyers
throughout Australia!
62
%
operate 1-10 vehicles
75
%
16
%
operate 11-100 vehicles
say magazines are their preferred source
of industry news and information
%
are owners, department managers and operations
managers with an average income of $65,700
66
%
employ 1-10 staff
17
50 60 69
%
%
%
don’t read
Big Rigs
Magazine
don’t read
Truckin’ Life
Magazine
don’t read
Just Trucks
Magazine
AUDIT BUREAU
OF CIRCULATIONS
%
employ 11-100 staff
AUDIT BUREAU
OF CIRCULATIONS
Circulation 16,152
(June 2014)
* SOURCE: Transport Census, The Seed, Sydney
Our readers
I have bought many trucks
over the years and Deals On
Wheels has been involved in every one
of those purchases.
Source: Jason, Senior Manager, Building &
Construction; Transport Census Respondent
Launched in January 2013, Deals On Wheels’
digital platform, TradeTrucks.com.au, has quickly
established its position as the leading online
marketplace for buying and selling trucks, trailers,
parts and accessories, and much more.
Two years in, the website showcases more than
20,000 items for sale in an intelligent searchable
database that puts buyer and seller together fast.
Utilising industry-specific databases,
TradeTrucks.com.au makes it easier for users to
search for the widest range of stock. All listings
are sortable by make/model, type, sub-type,
manufacturer, mileage, price and location, and
allow for multiple combinations to make finding
equipment much easier — 24/7.
An average 70,000 unique browsers a
Crucially, TradeTrucks.com.au leverages the editorial month generated more than 6.5 million page
resources of sister titles Australasian Transport
impressions in the period January-November
News and Owner//Driver to provide users with
2014.
exclusive access to news and test reviews of both
The site has also been built with ease-of-use
new and used equipment for sale.
foremost in mind.
And once they’ve researched, searched for
Using the TraderAds2 system, sellers are
and compared that perfect truck, trailer, part or
afforded one place to create ads and manage
accessory, visitors can contact the seller by email,
inventory, and the ability to publish ads across
mobile site or unique number.
multiple channels, including print and online,
Importantly, for buyers on the move
third-party websites, social media and much
TradeTrucks.com.au is also available in mobileTh
and
more.
e face be
hind
the camera
tablet-friendly versions.
TradeTrucks.com.au also offers a range of
war
For sellers, too, TradeTrucks.com.au delivers Ellen Defeatures
including: market valuation tools,
significant benefits.
sales trends tools and recent selling prices.
Backed by an extensive marketing campaign
This unique combination of features adds up
leveraging Bauer Trader Media’s unrivalled suite
to a richer, more user-friendly and powerful
of print and online titles, and a significant level of
tool for buyers and sellers – and is in line
digital advertising, the site continues the company’s with Bauer Trade Media’s strategy to offer its
commitment to help deliver dealers and private
unique content across all available channels
sellers a wider audience for stock.
and let the customer choose.
*Source: Google Analytics
BRAND AUDIENCE*
69,73
2*
152*
16,
8*
digital OVERVIEW
TRADETRUCKS.COM.AU
33,2
5
WEBSITE
VISITATION
E-NEWSLETTER
DISTRIBUTION
MAGAZINE
CIRCULATION
*Av. monthly unique browsers
Jan-Oct 2014
*Monthly distribution of
weekly eDM
*Average monthly
distribution Jan-June 2014
INDUSTRY EVENTS
industry support
Deals On Wheels and TradeTrucks.com.au – along with sister titles Australasian Transport News
and Owner//Driver – are major supporters of the Australian road freight transport industry with
representation at all key industry shows and events.
And we won’t be doing things by half in 2015. Our transport titles are set to have a presence at
more than 12 events throughout the year, ranging from editorial staff at most weekend ‘show ‘n
shines’, to major media partnerships and formal displays at the likes of the Brisbane Truck Show,
the Australian Logistics Council (ALC) Annual Forum, Smart Conference, the Road Transport
Hall of Fame in Alice Springs, the Chartered Institute of Logistics and Transport Association of
Australia (CILTA) Annual Awards for Excellence, and the Commercial Vehicle Industry Association of
Queensland (CVIAQ) Apprentice of the Year Awards.
Myriad opportunities exist for suppliers to promote their products and services on the back of our
unrivalled involvement in these industry shows and events.
2015 schedule
Our readers
Deals On Wheels is like
my Bible, just much
more interesting.
Source: Greg, Owner, Victorian earthmoving
business; Transport Census Respondent
WHAT: Lights on the Hill
WHAT: Grafton Truck Show
WHERE: Gatton, Queensland
WHERE: Grafton, NSW
WHEN: February 28, 2015
WHEN: June 6, 2015
WHAT: Penrith Working Truck Show
WHAT: Road Transport Hall of Fame
WHERE: Penrith, NSW
WHERE: Alice Springs, NT
WHEN: March 29, 2015
WHEN: August 25-31, 2015
WHAT: Australian Logistics Council
Annual Forum
WHAT: CILTA Annual Awards for
Excellence
WHERE: Melbourne, Victoria
WHERE: TBA
WHEN: March 10-12, 2015
WHEN: TBA
WHAT: Brisbane Truck Show
WHAT: Road Safety Awareness Day
WHERE: Brisbane, Queensland
WHERE: Newcastle, NSW
WHEN: May 14-17, 2015
WHEN: November 2015
WHAT: Smart Conference
WHAT: CVIAQ Apprentice Awards
WHERE: Melbourne, Victoria
WHERE: Brisbane, Queensland
WHEN: May 27-28, 2015
WHEN: TBC
INDUSTRY PROMOTIONS
Our readers
Deals On Wheels keeps me
up-to-date with new gear
and trends in the market.
I have bought 4 prime movers and 4
trailers through Deals On Wheels.
Source: Matt, Owner, NSW Building & Construction
Business; Transport Census Respondent
deTAILS
Deals On Wheels’ publisher, Bauer Trader
Media, promotes its flagship brand with
major marketing initiatives including:
• Reader prizes/giveaways: In 2013 this
included a DAF XF105 Super Space Cab
Prime Mover worth a cool $250,000
• Tip ons: Recent promotions have included
beanies, stubby holders, thongs etc
• Newstand promotions: These include bundling with special publications such as the NewTruckSearch buyers’ guide.
Opportunities exist for suppliers to partner with
Bauer Trader Media on such promotions, both
large and small.
WIN!
ou r
SMART
RIG
SMART RIG
SMART RIG
Valued at over
$250,000
Enter Here
DIGITAL –
AD RATES, deadlines & SPECS
MAGAZINE
COLOUR gloss
Full page
1/2 page
1/4 page
NEWSPRINT COLOUR
Full page
1/2 page
1/4 page
1/8 page scatter
covers
Inside front
Inside back
Outside back
casual
3X
6X
12X
$2,990
$1,800
$990
$2,710
$1,630
$900
$2,570
$1,550
$850
$2,430
$1,460
$810
$1,540
$900
$590
$330
$1,420
$840
$540
$310
$1,360
$800
$520
$300
$1,290
$760
$500
$290
$3,610
$3,300
$3,900
$3,280
$2,990
$3,550
$3,110
$2,840
$3,360
$3,040
$2,780
$3,020
$1,280
$770
$510
$280
$1,170
$700
$460
$260
$1,100
$660
$440
$250
$1,040
$630
$420
$240
MONO
TRADETRUCKS.COM.AU HOME PAGE
ad space
specs
rates
Leaderboard (run of site)
Skyscraper (run of site)
728 x 90 pixels
160 x 600 pixels
$25cpm + GST
$25cpm + GST
SPONSORED CONTENT –
TRADETRUCKS.COM.AU HOME PAGE
ad space
specs
rates
Hero (home page)
BONUS: Full article review
500 x 250 pixels
(further specs on enquiry)
$225 + GST (p/week)
DIGITAL (homepage wrap/side panels) –
TRADETRUCKS.COM.AU
ad space
@ 100% share of voice
specs
rates
Homepage wrap/wallpaper
Side panels
1,920 x 1,000 pixels
1,920 x 1,000 pixels
$1,500 + GST
$1,000 + GST
– TRADETRUCKS.COM.AU
MOBILE
1 week
ad space @ 25% SOV
specs
rates
Mini leaderboard
728 x 90 pixels
$400 + GST
DIGITAL – tradetrucks.COM.AU/news-reviews page
Full page
1/2 page
1/4 page
1/8 page scatter
ad space
@ 25% share of voice
specs
rates
Leaderboard
Medium rectangle
728 x 90 pixels
300 x 250 pixels
$500 + GST
$400 + GST
728 x 90 pixels
300 x 250 pixels
$850 + GST
$750 + GST
728 x 90 pixels
300 x 250 pixels
$1500 + GST
$1200 + GST
ISSUE
MATERIAL DEADLINE
trader ads 5pm
ON SALE
@ 50% share of voice
385
16/01/15
19/01/15
02/02/15
386
13/02/15
16/02/15
02/03/15
Leaderboard
Medium rectangle
387
13/03/15
16/03/15
30/03/15
388
10/04/15
13/04/15
27/04/15
389
08/05/15
11/05/15
25/05/15
390
05/06/15
08/06/15
22/06/15
391
03/07/15
06/07/15
20/07/15
392
31/07/15
03/08/15
17/08/15
393
28/08/15
31/08/15
14/09/15
@ 100% share of voice
Leaderboard
Medium rectangle
DIGITAL
(homepage wrap/side panels) – tradetrucks.COM.AU/news-reviews page
ad space
@ 100% share of voice
specs
Homepage wrap/wallpaper
Side panels
1,920 x 1,000 pixels
1,920 x 1,000 pixels
rates
1 week
$1500 + GST
$1000 + GST
394
25/09/15
28/09/15
12/10/15
395
23/10/15
26/10/15
09/11/15
396
20/11/15
23/11/15
07/12/15
ad space @ 25% SOV
specs
rates
397
23/12/15
28/12/15
11/01/16
Mini leaderboard
728 x 90 pixels
$400 + GST
MOBILE – tradetrucks.COM.AU/news-reviews page
E-NEWSLETTER –
Effective January 2015. Rates exclude GST. Rates are per page or designated space per issue.
TRADETRUCKS.COM.AU [15,000 SENT WEEKLY]
ad space
specs
rates
Leaderboard
500 X 90 pixels
$225 + GST (p/week)
AD RATES, deadlines & SPECS
FTP INSTRUCTIONS
If you are unable to take advantage of our TraderAds.com.au website, please use the material
delivery method below:
1. Collect all material (JPEG images and Word document that states your company name and relevant text)
into a single folder on your desktop. Name folder: ‘Customer Number’_‘Section’_‘Issue’
eg: 5000000_G_355 (G=Gloss, N=Newsprint, M=Mono).
2. In your web browser, type the following address: ftp://dow:upload@ftp.tradergroup.com.au.
3. Transfer your folder onto the FTP site. Be careful not to copy your folder into an existing folder as we
will not find it! When supplying extra material please upload a new folder, do not add the material to your
existing folder on the ftp site.
Using an Apple Mac? Please contact us for a script.
If you have any queries, phone Client Services: 1300 362 355.
ADVERTISING SALES CONTACT
For further information on advertising packages please contact:
Chendelle Kolasa: Brand Sales Manager
Phone: 03 9567 4242 Mobile: 0481 433 972 Email: chendelle.kolasa@bauertrader.com.au
Asanka Gurusinha: Group Sales Manager
Phone: 03 9567 4142 Mobile: 0404 085 374 Email: asanka.gurusinha@bauertrader.com.au
TYPE AREA
W: 115mm
H: 75mm
TYPE AREA
W: 180mm
H: 60mm
TYPE AREA
W: 180mm
H: 255mm
Please allow a
15mm safety gutter
in center of spread
TYPE AREA
W: 375mm
H: 255mm
BLEED AREA
W: 400mm
H: 285mm
TRIM
W: 390mm
H: 275mm
Index
Vertical
Quarter Page
Horizontal
Half Page
Specifications correct at October 2013 - subject to change without notice
Double Page Spread
*only applies to
Deals on Wheels
Earthmovers & Excavators
Plant & Equipment
Contents
Feature
Horizontal
Quarter Page
Full Page
BLEED AREA
W: 205mm
H: 285mm
TRIM
W: 195mm
H: 275mm
Index
W: 180mm
H: 60mm
TYPE AREA
W: 88mm
H: 125mm
BLEED AREA
W: 205mm
H: 155mm
TYPE AREA
W: 180mm
H: 125mm
TYPE AREA
W: 88mm
H: 60mm
TYPE AREA
W: 88mm
H: 255mm
Single business card ........ 88wx45h
Double business card....... 88wx90h
Half page horizontal .....180wx125
Half page vertical ...........88wx255
Quarter page vertical .....88wx125
Marketplace
Horizontal
Eighth Page
Vertical
Half Page
BLEED AREA
W: 113mm
H: 285mm
TYPE AREA All important information should be 1mm within “type area” for all templates. It should not be designed on the
type area or right up to the type area. This is most important for half page horizontals and half page verticals.
Portrait Adverts Only, No Landscape Adverts Will Be Accepted
For sizes that cannot have a bleed, please use the TYPE AREA for the ad size
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Text is out of type area
Logo is out of type area
Text is within type area
Logo is within type area
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Maserati Beauty
Unacceptable
Specifications correct at October 2013 - subject to change without notice
There are issues with objects that use a ‘rich black’. The system is converting any black that uses more than 100% K. For example if you
pick a black that uses the following breakdown: C: 30 M: 30 Y: 30 K: 100 The system will convert it back to 100% K only. The conversion
only takes place on objects, not images. Please check all work to have either of the following readings for blacks:
OPTION 1 – STANDARD BLACK C:0 M: 0 Y: 0 K: 100
OPTION 2 – RICH BLACK – if using plates other than K, make the K 99% - all other plates can be of any value as long as they’re NOT equal
C: 30 M: 28 Y: 32 K: 99
Bleed on black and white
advertisements
Images and block colour only go
out to trim
TRIM
BLEED AREA
TYPE AREA
Images and block
colour go out to bleed
TRIM
BLEED AREA
TYPE AREA
Guidelines for using black
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wisl duisl eriusci blaore tem duis
et nullam veliquisci erat dunt
wissim ver inismol oborperat.
Lorem ad tem Suscipit etue
magnisis del ut alit nostio dunt
nonse tat, vullutat irit irit adiat ut
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acilisim zzrillan velit wisl duisl
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Maserati Beauty
Acceptable
Bleed advertisements: What is acceptable and unacceptable
COLOUR full page, half horizontal or half vertical advertisements can either run to the edge of the page (BLEED) or retain a white border
around the advertisement (NON BLEED). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If
any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser.
MONO advertisements must not include BLEED and must run only within the type area.
TYPE AREA is most important as it must contain all essential elements of the advertisement such as text, pics and logos.
TRIM is the actual page area and represents where the paper will be cut in the magazine.
BLEED (Gloss only) should be used when the advert is to run right to the paper edge and should include only non essential elements such as
colour blocks, gradients or graphics that can be cropped off without effecting the finished product. Bleed is not available on Newsprint colour
or black and white advertisements.
ORIENTATION: Portrait adverts only, no landscape adverts will be accepted
Size Specifications
COLOUR - PDF’s should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management
when creating ads. Mono ads should use the black plate only.
FONTS - Please convert all fonts to outlines.
IMAGES - All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your
layout. Images taken from the internet are not acceptable.
PDF - PDF’S CREATED FROM MICROSOFT PROGRAMS SUCH AS WORD, PUBLISHER, POWERPOINT AND EXCEL CANNOT BE
ACCEPTED. THESE PROGRAMS CREATE PDFS WHICH WILL NOT MEET OUR SPECIFICATIONS.
TRADER CLASSIFIEDS WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE
TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS.
SUPPLIED MATERIAL - All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator,
Quark Express etc. ‘Press Quality’ settings with transparency flattened should be used when exporting to PDF. Portrait adverts only, No
Landscape Adverts Will Be Accepted.
Advertising Specifications