the product

THE PRODUCT
Night Density
Rescue is clinically
proven to promote
hair density†
by reducing
hair fall**
Now, for
the first time
NIOXIN’s cuttingedge science and
technologies provide
consumers with Day
and Night solutions
for thicker, fullerlooking hair
82% of people/clients
would use a treatment
at night to promote hair
density (if one were
available)*
† In three months. *Among US salon clients concerned with thinning hair
** Associated with scalp surface oxidation.
NIOXYDINE24 contains a
powerful mix of antioxidants
known to neutralize free
radicals on the scalp surface,
including Vitamin E Acetate,
Ginger Root Extract,
Caffeine and Biotin
Designed with
a soothing fragrance
suitable for night-time
use, it leaves no residue
on the pillow and is
suitable for all hair
types
Free
radicals are
reaction starters
- they transform
food into energy
for the body
OWN THE NIGHT FOR
THICKER, FULLER
LOOKING HAIR
WHY
CLIENTS
BEEUSING
CON
S U M ESHOULD
R BEN
F I T SIT…
76% of people who tried
NIGHT DENSITY RESCUE
would recommend it
89% of people are
actively looking for products
to prevent hair loss
84% of people would use
a treatment while they
sleep to reduce hair fall††
81% of people agreeing that their
hair feels stronger, thicker looking
and more managable day after day
71% of people use nighttime products for skin, but
not for the scalp
89% of people would
recommend Nioxin
Day + Night Regiment
9 out of 10 people want
to prevent hair loss and keep
the hair they have today††
All these statistics are based on a survey amongst 112 US panelists concerned with thinning hair conducted by StrataMark Dynamics Solutions in 2015
86% of people love
the idea of fighting
thinning hair at night
†† Among US salon clients concerned with thinning hair
Q&A WITH MARIA CASTAN
Q: What does the new
Night Density add to the
whole Nioxin product
offering?
A: In contrast to the 3-Part System Kits, designed to
be applied during the day, Night Density Rescue is
formulated exclusively for night-time use. Nioxin is
able to offer consumers a complete day and night
care regimen for thicker, fuller-looking hair. When
Night Density Rescue was tested with the NIOXIN
3-Part system kit, 70% of people* noticed their hair
had never felt so strong, healthy and full.
Q: What
hair type is
best suited to
new Nioxin
Night Density
Rescue?
Q:What
are the key
ingredients
in the
Nioxin Night
Density
Rescue?
Night Density Rescue has been proven to
promote hair density in three months. To
maintain the antioxidant benefits associated
with the product, people will want to continue
using the product. It they discontinue using
Night Density Rescue after three months,
the scalp surface may once again experience
oxidative scalp damage that can lead to hair
fall.
Night Density Rescue can and should be used
with the NIOXIN 3-Part system kit as a way of
offering your client a complete day and night
care regimen for thicker, fuller looking hair.
When Night Density Rescue was tested with
the NIOXIN 3-Part system kit, 70% of people*
noticed their hair had never
felt so strong, healthy and full.
* Based on a survey among 112 US panellists concerned with thinning hair conducted by StrataMark Dynamics Solution in 2015.
Q: What
benefits can
you see and
feel by using
the new Nioxin
Night Density
Rescue?
Q: How easy
is it to use
the new
Nioxin Night
Density?
A: Night Density Rescue treatment contains
breakthrough technology NIOXYDINE24.
This contains a powerful mix of antioxidants
known to neutralize free radicals on the
scalp surface, including Vitamin E Acetate,
Ginger Root Extract, Caffeine and Biotin
A: Nioxin Night Density promotes hair
density by reducing hair fall associated with
oxidative damage in 3 months of usage.
A: It is super easy to use! Night Density
Rescue should be applied directly onto
the scalp’s surface. Ask for an application
demonstration in-salon.
Q: What is
the key science
behind the
new Nioxin
Night Density
Rescue?
A: NIOXIN’s Night Density Rescue is clinically proven
to promote hair density in three months by reducing
hair fall associated with oxidative damage. Oxidative
damage is the result of a chemical reaction where
Free Radical Formation becomes unstable, promoting
free radicals. Over time, a buildup of Free Radicals on
the scalp surface leads to further oxidative damage
which results in hair fall. Therefore it is important
to neutralize Free Radicals thanks to powerful
antioxidants, like NIOXYDINE24 technology uses
powerful antioxidants to neutralize Free Radicals. The
treatment should be applied to the scalp surface at
night-time, to provide the scalp with topical support to
fight and neutralize oxidative damage.
A: All hair types can benefit from new
Nioxin Night Density Rescue. However,
hair that is thin or prone to thinning will
particularly benefit from this new product.
Q: Describe
the best Nioxin
hair care regime
from day till
night?
A: The Nioxin range contains six different System Kits
designed to cleanse, optimise and treat hair during
the day. Each regime is tailored to address individual
hair needs, taking into consideration the stage of
thinning (minor to noticeable), hair texture (fine,
medium or coarse) and whether hair has been colour
treated. Complement these at night with new Night
Density Rescue.
Q: What
fragrance notes
does Nioxin
Night Density
Rescue
contain?
Q: What is
the USP of the
new Nioxin
Night Density
Rescue?
A: Nioxin Night Density Rescue has a
soothing fragrance perfectly suited to
night-time. Mild and gentle on the scalp,
it helps you relax while the product
works its magic, giving you round-theclock care for your thinning hair.
A: Nioxin Night Density Rescue is the
brand’s first leave-in overnight treatment,
clinically proven to promote hair density by
reducing hair fall associated with oxidative
damage thanks to NIOXYDINE24.
Q&A WITH JULIE TULLIS NIOXIN EDUCATION
MANAGER, UK & IRELAND
Julie Tullis, Nioxin Education Manager of UK and Ireland, has used and worked with Nioxin
for many years. A true brand advocate, here she shares her experience of new Night
Density Rescue and how it has contributed to giving her thicker, fuller looking hair
Q: Describe
your hair
type.
A: It used to be fine but a lot of hair,
now it is medium in texture
due to using Nioxin Density Rescue
over the past few months
A: I was using System Kit 3 but after four years I am now on
System Kit 5. I also use Diaboost, and once a month I book
in for a Nioxin Dermabrasion treatment. I often use products
from the 3D Styling range such as the Thickening Spray and
Niospray Strong Hold Hairspray, as they help to create a fuller
and thicker hair look. I am a true advocate of Nioxin owning
the clock as I have a hero product for the morning, day and
night, which all help to make my hair thicker and fuller.
Q: Does
Night Density
Rescue leave any
residue on
your pillow?
Q: What difference
have you felt in your
hair since you have
been using the new
Nioxin Night Density
Rescue?
A: My hair feels much
thicker and I experience less
hair fall at night. It really
has made me feel more
confident about my hair.
A: My main priority of using
Nioxin Night Density Rescue was
to improve my hair density and I
really felt this has happened over
the past six weeks.
Q: Do you
use new Nioxin
Night Density
every night?
A: I have used it every night
for the last six weeks, but
started to feel the difference
after four weeks
A: The product is very thin and easy to
apply and does not leave any residue
on my pillow. I find the scent very
calming, which is exactly what I want to
surround myself with before
going to bed.
A: I There is no need to wash your hair the morning
after using Night Density Rescue. The product leaves no
residue and does not weight down your hair, nor does it
affect styling. I add my styling products in and my hair still
feels light.
Q: What is your
main reason for using
new Nioxin
Night Density
Rescue?
Q: Have
you noticed a
difference in your
confidence since
using new Nioxin
Night Density
Rescue?
Q: What other Nioxin
products do you use to
ensure you increase the
fullness and thickness
of your hair?
Q: Does the
product weigh
down your hair?
Do you need to
wash it out after
each use?
A: I have definitely experienced an
improvement in confidence when it
comes to my hair. My hair appears
thicker and stronger and I am more
confident when it comes to pulling off
different styles.
Wake up with beautiful hair with a little
help from NEW Nioxin Night Density
Rescue treatment
Set to become as essential as a night cream in your evening
beauty ritual, Night Density Rescue is the brand’s first ever leavein treatment solution designed exclusively for overnight use,
targeting 84% of consumers that say they would use a treatment
while they sleep to reduce hair fall. Own the night and the day
with Nioxin, the round-the-clock hair care brand guaranteed to
give you thicker, fuller looking hair.
Rejuvenate and repair your
mind and body with help
from Will Williams – one
of London’s leading and
most respected meditation
teachers. Relax and unwind
with Will Williams every
night to get the most out of
your sleep and the next day.
Download your ‘Own the Night’ playbook to learn
meditation techniques, relaxing pre-bed yogamoves and receive tips on how to get the most
out of new Nioxin Night Density Rescue treatment:
www.nioxin.com
Find out more about Nioxin round-the-clock care:
http://www.nioxin.com/en-GB
Learn more about achieving balance,
success and personal growth with Will Williams:
www.willwilliamsmeditation.co.uk
T H E N I OX I N D AY & N I G H T R E G I M E N
DAYTIME FACTORS
AFFECTING HAIR AND SCALP
NIGHT SYSTEM KIT
BENEFITS
- Higher production of sebum
- Higher exposure to toxins
CLEANSER
- Derma-purifying
- Removes Impurities
- Combing/Styling
- Hair breakage
CONDITIONER
- Density protection
- Prevents breakage
- Cuticle protection
SCALP
TREATMENT
Increases diameter and
health of scalp
- Refreshes scalp
- UV ingredients
- Cuticle damage
- Reduction of diameter
NIGHTTIME FACTORS
AFFECTING HAIR AND SCALP
NIGHT DENSITY
RESCUE BENEFITS
- Scalp repairs from daytime damage
and exposure to environmental
aggression (UV Rays, Smog, Nicotine,
etc.)
SERUM
-  Lower production of sebum
- Less exposure to toxins
- Stress hormones decrease during
sleep, so skin’s
capacity for self repair is enhanced
- Night Density Rescue works
during the night, when our
body’s internal clock
synchronizes to balance and
reduce cell oxidation, creating
an undisturbed environment
for ideal regeneration
and repair