2013 Career Conference - New York Women in Communications, Inc.

Transcription

Proudly presents
2013 STUDENT
COMMUNICATIONS
CAREER CONFERENCE
Saturday, November 9, 8:30 am – 5:00 pm
New York University’s Kimmel Center, 60 Washington Square South
Sponsored by
Hosted by
Your Future Starts Now
So Connect With Us For… Networking
Career Development
Educational Opportunities
New York Women in Communications
empowers women in all communications
disciplines to reach their full potential by
promoting their professional growth and
inspiring them to achieve and share their
successes in the rapidly change world of
communications.
We are an organization of more than
1,500 members, representing a broad
spectrum of communications disciplines
including marketing, film and photography,
public relations, advertising, print and
broadcast journalism, digital media,
book and magazine publishing.
Why Join?
• Enjoy discounted prices to year-round career exploration,
educational and networking events, such as the renowned
Annual Matrix Awards Luncheon, Cocktails and Conversations,
and many more!
• Build your resume by joining a committee with industry
professionals, gain exposure by volunteering at networking
events and submit your writing for publication.
• Be included in the exclusive professional members online
directory and gain access to the online job bulletin.
• Be eligible for coaching, insurance and discounts to spas,
New York Sports Club and Zipcar memberships.
Sign up today at www.nywici.org!
2013 STUDENT COMMUNICATIONS CAREER CONFERENCE
Dear Student/Young Professional,
Welcome to the 2013 New York Women in Communications Foundation Student Communications
Career Conference!
On behalf of the Student Affairs Committee and our entire Foundation Board, we are proud to offer you
rare access to the movers and shakers behind some of the most iconic brands in the communications
industry. The accomplished professionals you will meet today are among the most successful, celebrated
and dedicated individuals in the business.
The conference is your gateway to a world of insight and knowledge that would otherwise take years of
trial-and-error experience to gather. It’s your big chance to learn from the experts. You’ll find out about
how they started, how they navigated their way through the business, the challenges they faced and the
combination of skills, knowledge and attitude it takes to remain at the top of their professions.
And this year we are so excited to add some new panels that really reflect the changing landscape of
communications. We hope you’ll check out Social Media Branding for Your Job and Yourself, Blogging
101, and the panel all about being an entrepreneur. We want to make sure this conference helps each
and every student no matter what area of communications they hope to pursue.
Take full advantage of all today has to offer. Ask questions, solicit advice, collect business cards,
network, and then...follow-up, stay in touch, and start building your career toolkit.
We also encourage you to maintain the career momentum that starts today by signing up for a Student
Membership to New York Women in Communications. For only $45 per year you can access a wealth
of information, events and professionals that will help you steer a course toward your communications
career. You can sign up online at www.nywici.org.
Finally, check out the New York Women in Communications Foundation Scholarships. Last year we
awarded over $100,000 to high school, undergraduate and graduate students. Additional information is
enclosed in your conference program.
We’re delighted that you’ve chosen to spend your Saturday with us. We know it will be a productive and
rewarding day for you. If you’d like to stay in touch or learn more about NYWICI, please send an email
to us at the address below.
With heartfelt enthusiasm and best wishes,
Julie Hochheiser Ilkovich
Megan Hess
Co-Chair, NYWICI Foundation Career Conference Co-Chair, NYWICI Foundation
Career Conference
julie.h.ilkovich@gmail.commeganhess4@gmail.com
www.nywici.org
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Proudly presents
2013 STUDENT COMMUNICATIONS
CAREER CONFERENCE
Saturday, November 9, 8:30 am – 5:00 pm
New York University’s Kimmel Center, 60 Washington Square South
8:00 a.m.Onsite Registration Opens (lobby level)
8:30 a.m.
Breakfast | Event Kickoff and Icebreaker — Rosenthal Pavilion, 10th Floor
8:45 a.m.
Welcome Address — Judith Harrison, New York Women in Communications Foundation
President | Senior Vice President, Staffing and Diversity & Inclusion, Constituency
Management Group
8:50 a.m.
Welcome by New York University
8:55 a.m.Introduction to Keynote by Judith Harrison
9:00 a.m.
Breakfast Keynote — Reshma Saujani, Founder, Girls Who Code
10:15-11:15 a.m Breakout Session 1
Writing and Editing
Moderator: Andrea Chambers, Director, NYU Center for Publishing
for Print and Online
Panelists: Nancy Bilyeau, Executive Director, Dujour Magazine
Jessica Branch, Articles Editor, SELF
Room 905/907
Kelly Conniff, Special Projects Editor, TIME
Sponsored by:
Mark Orwoll, International Editor, Travel + Leisure
Public Relations
Moderator: Nancy Weber, Executive Vice President/Chief Marketing Officer,
and Event Planning
Meredith Corporation
Room 802
Panelists: Meryl Weinsaft Cooper, Founder and CEO, Allen/Cooper Enterprises
Jessica Kleiman, EVP, Communications, Sandow
Letena Lindsay, President & Principal Consultant, L2 Public Relations
Careers in
Moderator: Andrea Morabito, TV reporter, New York Post
TV & Film
Panelists: Nyree Emory, Writer/Producer, HBO
Kimberly Miller-Olko, Senior Vice President, Video Programming Room 804/805
and Development, Martha Stewart Living
Jess Zaino, Founder, Jess Zaino Worldwide Productions
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Tweet during today’s Conference! Share interesting statistics or words of wisdom you hear.
Use the #SCCC13 hashtag and @NYWICI handle. Don’t forget to Tweet to panelists to
connect with them during or after the Conference!
11:30a.m.-12:30p.m. Breakout Session 2
Moderator: Lori Greene, Digital Content Innovator/Blogger
Blogging 101
Panelists: Annemarie Dooling, social journalist and community manager,
Room 804/805
twitter.com/travelinganna
Carly Heitlinger, Founder, TheCollegePrepster.com
Jeannine Morris, Founder, BeautySweetSpot.com
Elizabeth Perle, Senior Editor, Huffington Post Teen
Marketing and
Moderator: Lexie Riegelhaupt, Director, Marketing & Communications, Mashable
Advertising
Panelists: Angie Gentile, Director of Brand Marketing, Rent the Runway
Brittany Hennessy, Director of Digital Marketing and Strategic Partnerships, Lucille Roberts
Room 802
Allison Stadd, Marketing and Communications Manager, Shake Shack
Lindsay Swartz, Director, Marketing Solutions, Clear Channel Communications
Broadcast Journalism Panelists: Jessica Abo, TV News Anchor, NY1
and Radio
Maggie Gray, Anchor for Sports Illustrated Video, co-host of Moose & Maggie Show
Room 905/907
on CBS Sports Radio Network
Nefertiti Jaquez, Reporter, NBC 10 Philadephia
Caitlin Thompson, Executive Editor, WNYC
12:45 p.m.Lunch — Rosenthal Pavilion, 10th Floor
1:00 p.m.
Luncheon Address — New York Women in Communications President, Liz Kaplow
President and CEO, Kaplow
1:05 p.m.
Luncheon Keynote — Eva Chen, Editor-in-Chief, Lucky Magazine
2:15-3:15 p.m.
Breakout Session 3
Social Media Branding Moderator: Patricia Kitchen, Web Reporter, Newsday
for Your Job and
Panelists: Elisa Benson, Social Media Editor, Cosmopolitan
Yourself
Morgan Baden, Director, Social Media, Scholastic
Room: 804/805
Kathleen Heaney, “Web Girl Kathleen” Digital Director, Elvis Duran and the Morning Show
Starting Your Own
Panelists: Kendra Bracken-Ferguson, Co-Founder, Digital Brand Architects
Business
Soraya Darabi, Co-Founder, Zady
Janna Meyrowitz Turner, Founder, Style House PR
Room 905/907
Amanda Pressner, Co-Founder, Masthead Media Company
Secrets to a Successful Moderator: Arlene Newman, Career Coach and President of Career Bound Success
Job Search
Panelists: Liz Colodny, Founder and President, Synergy Hr Partners Inc.
Jessica DiScipio, HR Associate, Warner Bros. Entertainment Group
Room 802
Adrian Granzella Larssen, editor-in-chief, The Daily Muse
Kristen Izurieta, Manager of Talent Acquisition, Grey Advertising
3:30-4:30 p.m.
Closing Panel Session:
Next Steps: What to
Moderator: Susan Schulz, Editorial Brand Director, Cosmopolitan, Hearst Magazines
Do with Everything
Panelists: Rima Abdelkader, Associate Producer, “Real Money with Ali Velshi”, Al Jazeera America
You Learned Today
Sharon Clott, Senior Editor at InStyle Magazine
Rosenthal Pavilion
Lauren Gould, Senior Account Executive, Kaplow
10th Floor
Tammy Tibbetts, President/Founder, She’s The First
4:30 p.m.Raffle
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STUDENT AFFAIRS COMMITTEE
Tara Liggins
Julie Livingston
Senior Director, Client Development, CarrotNewYork
Arielle Martinez
Megan Hess
Student, Stony Brook University
NYWICI Foundation Scholarship Winner, 2013
Assistant Editor, Mashable
*Vice President, Student Affairs Committee,
Jessica Mendoza
Julie Hochheiser Ilkovich
Professor of Communication and Media Management,
Graduate School of Business, Fordham University
Managing Partner and President, Editorial Operations
at Masthead Media Company
*Vice President, Student Affairs Committee,
Cassondra Bazelow
Student, City College of New York
Antonia Caamano
Julia Corbett
Student, The College of New Jersey
Camille D’Elia
Student, Tisch School of the Arts, New York University
Digital Marketing Strategist, Kantar Media
Bozena Mierzejewska
Chelsea Orcutt
Head of Outreach, Thunderclap
NYWICI Foundation Scholarship Winner, 2009 & 2010
Amy Orgel
Nicole Parker
Marisch Perera
Student, Pace University
Ann Pierret
Student, Fordham University
Emily Raleigh
Ginger Davis
Student, Fordham University
Student, Metropolitan College of NY
Lauren Ryan
Shannan Ferry
Student, Integrated Marketing Communication,
Ithaca College ’16
Student, Hofstra University, ‘14
Allyson Gill
Student, City University of New York, York College
Jennifer Goodwin
Assistant Director, NYU-SCPS Center for Publishing
Lauren Hard
Student, Columbia University Graduate School of
Journalism
Karissa Heam
Publicist, Media Connect
Heidi Huerta
Student, Rutgers University ‘14
Laurie Joseph
Job Placement Counselor/Associate Professor,
Nassau Community College
Amanda Kontor
Student, Monmouth University
Melanie Rush
Internship and Career Counselor, FIT
Brooke Sassman
Student, Rutgers University
NYWICI Scholarship Winner, 2013
Megan Schulz
Senior Manager, Global Internal Communications,
Avon Products, Inc.
Jen Singerman
Nkiruka Umegbolu
Miriam Ward
Student, SUNY New Paltz
Sara Wingard
Ritza Yana
Managing Partner, R.Y.Ink!
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6 Questions With Helen Wagner,
3M Public Relations Manager
Top Tips for Working Your Way to the Top
— Without Stepping on Others
1.What was the most important lesson you learned from a mentor in your life?
I never had a formal mentor, but I had people who mentored me informally, who were managers at
3M. One gave me a chance to take on my own work through special projects, which helped me take on
responsibility that motivated me to work even harder. The other person gave me the feeling that I was
really on my own, and along with that came the responsibility to succeed.
2.Why do you feel it is so important for women to help out other women?
I actually think it is important for people to help other people; I don’t believe that women are the
underdog to men. There are skills and talents which women possess that men don’t, and vice versa, but
that doesn’t make one better than the other.
But with women, the advantage of helping one another is that hopefully it will help us understand what
we each bring to the party. I do not believe that women need to keep trying to act like men. Discussing
your strengths and challenges with other women helps with professional development.
3.Which skills did you bring to 3M from being a teacher and freelance writer?
From freelancing, I brought my inquisitive, open mind — always asking “what if.”
I was a teacher for eight years, and teachers naturally want to say, “I want to teach you how to learn.” So
now, I have a very open-door policy at work. I think some people feel threatened by being too open
because then they don’t feel like they’re “the boss.” I never felt that; my attitude is that I could learn a
lot from fresh, new minds. My teaching experience also helped me learn how to work with introverts on
teams. If the world was full of people like me, extroverts, the world might be noisier than we want it to be.
4.What is the biggest challenge you’ve faced working at a huge corporation like 3M, and how
did you overcome it?
It’s important to look at processes and see how you can make them simpler and easier. When you’re
working with 80,000 people, there must be some specific processes in place to make the company run.
That’s something a little company of five doesn’t need to worry about.
5.Is there any advice you would give to young women looking to break into communications?
The best thing is to look for all different opportunities, but it’s a fine line. You must be specific enough —
not just “I want to do something in communications” — but not so specific that you cut out other options.
In an interview, you want to say, “I have a strong interest in A, and in addition, I’m also interested in B, C,
and D.” Don’t make it sound like you’ll take anything available. But also realize that people don’t stay in
the same jobs for a very long time now. Accepting a job doesn’t mean you’re there forever.
continued
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6 Questions With Helen Wagner continued
I also understand that finances are a priority — but you have to put a very high emphasis on happiness.
If you’re in a job that makes you miserable every single day, it probably isn’t worth it. It may be better to
have a lower-level position and be happy than holding a high-level job and be miserable.
6.Tell me one of the most valuable life lessons you’ve learned in your career thus far.
Never give up, and step forward to say “I want to do this.” If I just sat there and did really great work, I may
not have been noticed. But stepping forward is the way I got the job in New York. I said to my manager, “I
really like what I’m doing now, but I don’t want to keep doing it, it’s too easy. I want something that’s more
challenging. So if something comes up, let me know about it.” And a very short time later, my boss came
to me about an opening in New York.
You also don’t need to be pushy. You need to be firm and confident — if you don’t let people know you’re
willing to work hard and that you want to progress, then they probably won’t make the connection that
you want to.
However, some people have a tendency to ask to be manager even though they’ve only been at a
company for two minutes. It’s important to step forward, but not with the “I’m better than everyone else”
attitude. You need to know what you don’t know, too. So step forward, but with some facts behind you.
—Interview conducted by Lauren Ryan, nywiciNEXT blog editor in chief
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2013 STUDENT COMMUNICATIONS
CAREER
Saturday, November 9,
2013 CONFERENCE
SPEAKER BIOGRAPHIES
Welcome Address
Judith Harrison, New York Women in Communications Foundation President | Senior Vice President, Staffing and Diversity & Inclusion, Constituency Management
Group | @villageny
Judith is Senior Vice President, Staffing
and Diversity & Inclusion, for the
Constituency Management Group
agencies, which include Weber
Shandwick, GolinHarris, Rogers &
Cowan, FutureBrand, Octagon, Jack
Morton, KRC Research, Powell Tate and
Axis Communications. Judith was previously Senior Vice
President of Human Resources at Ruder Finn, after
beginning her recruiting career as Vice President at The
Fry Group. Judith also has a background in public
relations and marketing. She also has lent her expertise
to the Council of Public Relations Firms, the WorldStudio
Foundation and the NY Chapter of American Women in
Radio & TV. In 2011, Judith received a 2011 New York
Women’s Agenda Star Award.
breakfast keynote
Reshma Saujani, Founder, Girls Who Code
@reshmasaujani
Girls Who Code is a national non-profit
organization working to close the
gender gap in technology and prepare
young women for jobs of the future. In
her new book, “Women Who Don’t Wait
in Line,” Reshma advocates for a new
model of female leadership focused on
embracing risk and failure, promoting mentorship and
sponsorship, and boldly charting your own course —
personally and professionally.
After years of working as an attorney and supporting the
Democratic party as an activist and fundraiser, Reshma
left her private sector career behind and surged onto
the political scene as the first Indian American woman in
the country to run for US Congress. Following the highly
publicized race, Reshma stayed true to her passion
for public service, becoming Deputy Public Advocate
of New York City and most recently running a spirited
campaign for Public Advocate on a platform of creating
educational and economic opportunities for women and
girls, immigrants, and those who have been sidelined
in the political process. A true political entrepreneur,
Reshma has been fearless in her efforts to disrupt both
politics and technology to create positive change.
Reshma is a graduate of the University of Illinois,
Harvard’s Kennedy School of Government, and Yale
Law School. She has recently been named one of
Forbes’ Most Powerful Women Changing the World,
Fast Company’s 100 Most Creative People, and Business
Insider’s 50 Women Who Are Changing the World.
Luncheon Address
Liz Kaplow, New York Women in Communications
President | President and CEO, Kaplow Communications
@LizKaplow
Liz is the founder and CEO of Kaplow
Communications, a leading public
relations and communications agency
that connects brands and products with
consumers and influencers through the
art of storytelling. Under Liz’s
leadership, for the past 20 years, the
agency has been driving consumers to fall in love with
brands across such diverse categories as beauty,
fashion, retail, lifestyle and consumer technology.
Kaplow’s clients range from such world-leading brand
partners as Target, Skype, the Avon Foundation, and
Unilever.
With her holistic approach to the practice of public
relations, Liz is helping to reinvent the field. Her focus
on integrating social media and emerging technologies
with well-established media platforms ensures that client
brand stories are “front and center” where consumers
are living today. This approach earned Kaplow the
prestigious Consumer Agency of The Year award — as
well as a place on the list of Best Agencies to Work for —
from the Holmes Report in 2011.
Liz has combined her passion for storytelling with savvy
business acumen to become a mentor and leader
to her employees and many others. Over her career,
continued
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Liz has been advisor, colleague and friend to CEOs,
business leaders and influencers around the globe, and
a guide to many of the communications industry’s most
prominent young practitioners. Recognized throughout
the industry for her leadership, she is sought after as a
speaker and as a judge for top industry competitions
such as the CLIO, Sabre and the PR Week Awards.
Liz also has shared her leadership and inspiration
with many worthwhile causes. Liz was honored by the
James E. Marshall Foundation at the Beyond Beauty
Awards this year, and by the Girls Scouts as a Woman
of Distinction in 2009. Liz also serves on the Board of
Directors of Cosmetic Executive Women (CEW) and
directs the agency in developing communications
strategies for CEW’s charitable foundation, Cancer
and Careers. Liz has led the agency’s long standing
commitment to Project Morry, a year-round youth
development organization.
An honors graduate of Vassar College, Liz also received
a graduate degree from the Fashion Institute of
Technology. She lives in New York with her husband
Evan Jacobs and has two daughters, Juliana and
Melanie.
Luncheon Keynote Address
Eva Chen, Editor-in-Chief, Lucky Magazine
@evachen212
Eva Chen was named editor-in-chief of
Lucky in June 2013. Prior to her
appointment, Ms. Chen worked in
fashion, beauty and health, consulting
to a wide range of brands including
Vogue, Vogue China, Teen Vogue, Elle
and The Wall Street Journal Magazine.
Earlier in her career, Ms. Chen spent nearly eight years
at Teen Vogue, where she held a number of editorial
positions in the beauty, health, features and special
projects departments.
Ms. Chen attended Johns Hopkins University and the
Columbia University Graduate School of Journalism.
Tweet during today’s Conference! Share
interesting statistics or words of wisdom
you hear. Use the #SCCC13 hashtag and
@NYWICI handle. Don’t forget to Tweet to panelists
to connect with them during or after the Conference!
10
Breakout Session 1
Writing and Editing for Print
and Online
Sponsored by
Moderator: Andrea Chambers, Director of
The Center for Publishing | New York University School of
Continuing and Professional Studies
Andrea oversees the Master of Science
in Publishing: Digital and Print Media
program for students interested in
careers in book and magazine
publishing; The Summer Publishing
Institute, a six-week intensive for recent
college graduates; and executive
education programs in New York and abroad. (For more
information about these programs, please visit www.
scps.nyu.edu/publishing.) Andrea is a former publishing
executive with a wide-range of experience in both
consumer magazines and book publishing at media
companies such as Time Inc., Penguin Group (USA),
Primedia, and the National Geographic Society. A
published book author, she is also an award-winning
journalist who has written and edited hundreds of
articles for America’s leading magazines and
newspapers, including The New York Times.
Panelists
Nancy Bilyeau, Executive Editor, DuJour magazine
@Tudorscribe
A graduate of the University of Michigan,
Nancy has worked on the staffs of
Rolling Stone, Good Housekeeping,
Ladies’ Home Journal, Entertainment
Weekly and InStyle. A story she edited
for the December 2012 issue of DuJour,
“A Murder in Palm Springs,” was
nominated for Best Investigative Feature of the Min
Awards. She has also written two historical thrillers for
Simon & Schuster’s Touchstone division.
Breakout Session 1
Writing and Editing for Print
and Online continued
Jessica Branch, Articles Editor, SELF
At SELF, Jessica works on well features
and essays. Previously, she was Health
Director at Prevention, where she won
The Exceptional Merit in Media Award
from the National Women’s Political
Caucus, among several other editorial
awards. Prior to that, she held staff
positions at a variety of consumer magazines, including
Good Housekeeping, Ladies’ Home Journal, Glamour
and Esquire, as well as websites such as iVillage and
Citysearch, where she served as Managing Editor of the
New York site and National Arts Editor. She holds a PhD
in comparative literature from Yale University and is a
voting member of Drama Desk.
Kelly Conniff, Special Projects Editor, TIME
@kellyconniff
Kelly works as the day-to-day liaison to
sales and marketing and also oversees
long-term packages and lists. She joined
TIME in 2012 as a social media editor,
leading the push to increase TIME’s social
audience on all platforms by millions of
fans. Previously, she was a writer,
producer and social media manager at the National
Geographic Society. A native of Washington, D.C., Conniff
has a B.A. from James Madison University and an M.A.
from American University’s School of Communication.
Mark Orwoll, International Editor, Travel + Leisure
and Executive Editor, American Express Publishing’s
International Department | @orwoll
Mark is responsible for the editorial
direction of dozens of editions of Travel
+ Leisure, Departures, and Food & Wine
in more than 30 foreign markets and 10
languages. Over the past 27 years he
has edited and written for nearly every
section of Travel + Leisure, was the
“Smart Traveler” columnist for three years, and continues
to blog for the T+L website, which he helped develop.
He previously served as Associate, Senior, and Managing
Editor. Mark was a co-producer of NBC News Production’s
award-winning 2003 documentary The Next Destination.
His previous publishing experience includes positions at
USAir, Woman’s World, and American Salon magazines,
among others. He received his M.A. from San Francisco
State University.
Public Relations and Event Planning
Moderator: Nancy Weber, Executive Vice
President/Chief Marketing Officer, Meredith Corporation
Nancy Weber is Executive Vice President/
Chief Marketing Officer for the Meredith
Publishing Group. Weber, one of the
publishing industry’s leading marketing
executives, develops Meredith’s
initiatives designed to expand the
company’s brands across media and
special event platforms. In addition, she was instrumental
in launching Meredith 360°, the company’s recently
created business marketing unit designed to give clients
total solutions to their marketing objectives by using the
broad portfolio and platforms of Meredith’s print,
broadcast, internet and event products and services. She
also has responsibility for the internal Meredith marketing
groups within the company. Her responsibilities also
include oversight for Meredith’s research department, the
Family Circle Tennis Cup, the corporate creative services
department and experiential marketing.
Prior to joining Meredith, Weber served as the senior
vice president, Marketing and Business Development for
The Golf Digest Companies where she was responsible
for Research and Corporate Marketing, Events and
Sports Marketing, Corporate Creative Services & Custom
Publishing, and Business Development.
Her professional background and experience also
includes serving as the vice president, Marketing and
Promotion for the New York Times Company Magazine
Group, the marketing director of The Newspaper
Association of America, and as senior vice president,
Marketing and Sales Development for McCalls magazine.
She also held marketing and promotion positions with
Family Circle and House & Garden magazines.
Weber earned a bachelor of science from the University
of Colorado Journalism School and currently resides in
New York City.
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Breakout Session 1
continued
Panelists
Meryl Weinsaft Cooper, Founder and CEO,
Allen/Cooper Enterprises | @grape
Meryl Weinsaft Cooper is a
communications specialist, author,
blogger, coach and filmmaker. Before
founding Allen/Cooper Enterprises and
Site/109 in Fall 2011, Cooper held
executive leadership roles at two of the
top lifestyle PR/Marketing agencies in
the country. In her past roles, as managing director of the
Home & Lifestyle division of DeVries PR and as SVPPartner at LaForce+Stevens, she led programs for a
variety of hospitality, wine/spirits and consumer. A graduate of Ithaca College’s Park School of
Communications, Cooper’s PR experience includes stints
in art, music, media and entertainment communications,
including time at the Screen Actors Guild’s New York
office and time running the PR department for Working
Mother, Working Woman and the National Association
for Female Executives. Cooper is the co-author of Be Your Own Best Publicist:
How to Use PR Skills to Get Hired, Noticed and Rewarded
At Work (Career Press, Jan 2011) and is a career advisor
for MediaBistro as well as a featured blogger for Forbes.
com, The Hired Guns and BusinessInsider.com.
Jessica Kleiman, EVP, Communications, Sandow
@jessicakleiman
Jessica manages internal and external
corporate communications and all
public relations efforts for the
multiplatform media company and its
various brands. SANDOW’s portfolio
includes Culture + Commerce, Fred
Segal, Interior Design, Luxe Interiors +
Design, Material ConneXion, NewBeauty and Worth.
Previously, Kleiman served as vice president, public
relations for Hearst Magazines, one of the world’s largest
publishers of monthly magazines. In that position,
she was responsible for all PR efforts for 20 consumer
magazine brands in the U.S., including Cosmopolitan,
ELLE, Harper’s Bazaar, House Beautiful, O, The Oprah
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Magazine and Town & Country, as well as the company’s
international, digital, brand development, integrated
media and consumer marketing divisions.
Prior to joining Hearst in 2000, Kleiman was director of
PR at The Knot (now called XO Group), She started her
PR career at The Rosen Group, a magazine publicity firm.
A graduate of University of Michigan with a BA in
Communication, Kleiman has written for several
magazines, newspapers and websites, including being
a regular blogger for Forbes.com’s Work in Progress
section. Kleiman co-wrote the career guide, “Be Your
Own Best Publicist: How to Use PR Techniques to Get
Noticed, Hired and Rewarded at Work” (Career Press,
2011) with co-author Meryl Weinsaft Cooper.
Letena Lindsay, Founder and Principal Consultant, L2
Public Relations | @letenalindsay
Letena Lindsay founded L2 Public
Relations in 2009. As part of L2PR, her
clients have included: O, The Oprah
Magazine, Essence, Food Network
Magazine, Seventeen, Country Living,
Money magazine, NewBeauty magazine,
productivity expert and best-selling
author Julie Morgenstern, L’Oreal Paris Women of Worth
Awards, women’s lifestyle website BettyConfidential.com,
and body essentials line Ruby Ribbon.
Most recently Ms. Lindsay worked as Vice President of
Corporate Communications for Bauer Publishing where
she oversaw the press and re-positioning efforts for nine
magazines, including celebrity weeklies In Touch and Life
& Style and tween titles J-14, M and Twist.
Previously, Ms. Lindsay was PR Director at Hearst
Magazines in New York City, where she headed press
efforts for nine of the company’s 19 titles, including
Marie Claire, Cosmopolitan, Seventeen, Redbook and
Harper’s Bazaar from 2003 to 2008.
Prior to Hearst, Ms. Lindsay worked at Essence
Communications Partners from 2000 to 2003 as the
company’s Public Relations Manager. She has also held
media relations positions in Chicago at Fleishman-Hillard
and R.J. Dale Advertising & Public Relations.
Ms. Lindsay graduated from the University of MissouriColumbia Journalism School. She lives in Brooklyn, NY,
with her husband and school-aged twin boys.
Breakout Session 1
continued
Stefanie Mohr, Manager of Public Relations, Target
Ms. Mohr recently joined Target in
February 2013. In this role, she is
responsible for overseeing the creation
and execution of Target’s public
relations efforts in the northeastern and
mid-Atlantic United States spanning
communications initiatives related to
category, brand reputation, community relations and
social media. She also cultivates original content for
Target’s online magazine, A Bullseye View, and serves as
a corporate spokeswoman.
Prior to joining Target, Ms. Mohr was the director
of global corporate communications at The Estée
Lauder Companies Inc. where she directed the global
communications strategy for The Breast Cancer
Awareness 20th Anniversary Campaign. While at
The Estée Lauder Companies, Ms. Mohr also served
on the global communications and events teams for
the Origins, Jo Malone and Estée Lauder brands,
managing international and domestic campaigns and
launching brands in developed and emerging markets.
Additionally, she has worked in the fashion industry at
Polo Ralph Lauren in the publishing department, at NBC
Universal on the broadcast news production team and
also as a professional actress at a variety of theatres
throughout the country and on television.
Ms. Mohr has held a variety of volunteer positions
including: President of the New York Alumni Chapter of
Baldwin-Wallace University, Fordham Women in Business
Student Mentor and active member in the Bronxville
Junior League and her local parish choir, St. Joseph’s in
Bronxville.
Ms. Mohr received an M.B.A., Communications from
Fordham Graduate School of Business, and a B.A.,
Business and B.M., Music Theatre from Baldwin-Wallace
University.
Check out the exciting
upcoming events at
nywici.org!
Careers in TV & Film
Moderator: Andrea Morabito, TV Reporter,
New York Post | @andreamorabito
Andrea Morabito is a TV reporter for the
New York Post, where she writes about
entertainment programming on
broadcast, cable and premium networks.
Prior to joining the Post in 2013, she
covered the TV industry for Broadcasting
& Cable for three years, most recently as
programming editor. Morabito graduated from Syracuse
University’s Newhouse School with a degree in magazine
journalism in 2008. She lives in New York City.
Panelists
Nyree Emory, Writer/Producter, HBO
@msnyreeemory
Nyree Emory is an award winning Writer/
Producer/Editor (Preditor) for on-air
HBO Original Series with over ten years
of experience in television production.
Most recent promotional campaigns
include: Game Of Thrones, The
Newsroom, Veep, Boardwalk Empire,
Hung, Real Time With Big Maher, Big Love, Treme, and
HBO Documentary Films. She is a NYC native and has
been the creative force behind various freelance creative
projects in New York City, lending her media savviness to
social media projects, marketing, and events.
Lionel, TV/Radio Personality, WPIX
@LionelMedia
A native New Yorker born elsewhere,
Lionel has been performing spoken
word (radio, podcasting, stand-up
comedy, aggressive whispering) for over
25 years. He implores and entreats his
audience to critically think and analyze,
to parse topics and peel the layers of
the issue onion. He insists that his audience be fearless in
asking any questions about anything.
Lionel started as a mere radio caller whilst in law school
in his home town of Tampa (cf. Tampa Bay) and was
given his own talk radio show in 1988 on 970 WFLA — a
weekend show (Sunday, no less). For reasons yet to be
fathomed, he then jumped to middays, then afternoon
drive all in less than a year.
continued
www.nywici.org
13
Breakout Session 1
Careers in TV & Film continued
Lionel hosted his own show Snap Judgment on Court
TV and has appeared as a guest on virtually every news
commentary show. In talk radio Lionel’s “committed”
afternoon drive in Tampa on 970 WFLA-AM, morning
and afternoon drive in New York on the heritage 77
WABC-AM, evenings in New York on yet another historic
station 710 WOR-AM and then mornings and middays
on Air America Media. Lionel is the author of “Everyone’s
Crazy Except You and Me . . . And I’m Not So Sure About
You” (Hyperion).
In addition to his Mother PIX news duties (as in seven
days a week) on New York’s heritage 5 and 10 PM PIX
11 News providing commentary, man-on-the-street and
vox pop features, newsmaker interviews — just to name a
few — the Emmy® nominated Lionel provides audio and
video podcasts on his website LionelMedia.com.
Kimberly Miller-Olko, Senior Vice President, Video
Programming and Development, Martha Stewart Living
@kimberlyolko
Kim is responsible for all television and
digital video at MSLO. She previously
held the title of Vice President of
Productions and Supervising Producer
of The Martha Stewart Show.
Winner of 4 Emmy Awards, 10 Emmy
Nominations, and a Gracie Award,
Ms. Miller has worked closely with well-known talent
throughout her career, including Anderson Cooper,
Tim Gunn, Ty Pennington, Rosie O’Donnell, and Donny
Deutsch.
Ms. Miller has conceived thousands of corporate videos.
She produced fashion and tourism videos for New York
City based Applevision Vidicom earlier in her career,
and later was President of Image Stream Productions.
Today, Ms. Miller combines her television and corporate
video experience in creating cutting edge digital video
campaigns for clients and partners of MSLO.
A graduate of Montclair State University, Ms. Miller
resides in Northern New Jersey with her husband Henry
and twin 8-year-old sons. She is a former Vice President
of the Board of Trustees of the North Jersey Chapter of
the National MS Society and volunteers with Make-AWish Foundation.
14
Jess Zaino, Founder, Jess Zaino Worldwide
Productions | @Jess_Zaino
Jess worked as the Style Producer for the
ABC Daytime television show, The Chew,
where her style influence was watched by
millions daily. She recently added men to
her roster as the current host of Cute Him
Up!, a men’s makeover show for Fuji TV.
Jess is the creator of the national
shopping event, Cheap Chic Shopping Tours, which
teaches women how and where to buy an entirely new
wardrobe for less than one hundred bucks. Additionally,
she is one of 18 most influential style bloggers as part of
the Glamour Magazine Blogger Network.
Jess recently launched Jess Zaino Worldwide
Productions. From development to distribution, Jess
Zaino Worldwide Productions gives a fresh spin to the
familiar face of lifestyle content. Founder and Executive
Producer, Jess Zaino, is currently in production with the
NYC media / Taxi TV lifestyle “show”, Jess Of All Trades,
which helps New Yorkers solve lifestyle challenges with a
single tweet.
Jess came to national attention as the co-host of the
Style Network’s Modern Girls Guide to Life. She has
appeared as the On-Air Stylist for top Style Network
reality shows, How Do I Look? and The Look for Less.
She has appeared live as a Trend Expert on the Home
Shopping Network and her expertise has been featured
on 60 Minutes II, Before and Afternoon Movie Makeover,
VH-1, MTV and more.
Breakout Session 2
Blogging 101
Moderator: Lori Greene, Digital Content
Innovator/Blogger | @lorip1025
Lori is a proven multi-platform content
executive highly proficient in all aspects
of media including social, mobile,
broadband, television, digital, and print
as well as digital ad sales. She teaches
digital content strategies at New York
University and is a guest speaker,
panelist, and lecturer on digital subjects. Most recently,
she executed a full digital rebrand of the global
company WOBI, home of the World Business Forum,
including content alliances with AOL, Inc., Wharton
continued
Breakout Session 2
Blogging 101 continued
Business School, and Fast Company. She was
responsible for exponential social media growth and the
company’s first expansion into Asia.
Prior, she ran BBC America Digital where she increased
web traffic over 100% and won Best Cable Website
of the Year for her intelligent integration of television,
digital, and social elements. She also increased revenue,
social and digital metrics by double digits.
Panelists
Annemarie Dooling, Social journalist and
community manager | @travelinganna
Annemarie created a Wordpress blog
from scratch to document her post-grad
round-the-world travels before blogging
for Hearst publications and Aol, and
leading community engagement at The
Huffington Post. She currently trains
journalists and bloggers to tap into their
own communities with Salon.com, New Media Expo and
others while continuing to catalog her travels at
FrillSeekerDiary.com.
Carly Heitlinger, Founder, TheCollegePrepster.com
@collegeprepster
Carly is a recent graduate of
Georgetown University. She started her
blog College Prep in 2008 as a
distraction from her dreaded Accounting
101 class. Blogging as “The College
Prepster” has allowed Carly to share her
voice and story with countless other
girls. Integrating her knack for business and passion for
writing, she founded her company TCP Inc and... had to
actually use what she learned from accounting! She is
the author of The Freshman 50 and currently resides in
New York City, where she spends her time writing and
searching for the best pastries.
Jeannine Morris, Multimedia journalist and Founder
of BeautySweetSpot.com | @BeautySweetSpot
Jeannine is a multimedia journalist
whose passion for journalism has led her
from working in print to writing online
and flourishing into an on air expert. With over 250 TV appearances, her
authoritative voice in beauty and
celebrity has given her the opportunity
to appear on the Emmy red carpet with E!, dish on trends
with Kathie Lee and Hoda on The Today Show and talk
celebrity beauty must-haves with Wendy Williams.
Recently profiled by Forbes, as an inspiring entrepreneur,
Jeannine’s journalistic ethics and branding skills helped
her build an empire. As the Founder of BeautySweetSpot.
com, she takes her readers behind the scenes into her life
as an insider, while providing informative beauty, men’s
grooming, health and fitness tips.
Elizabeth Perle, Senior Editor, Huffington Post Teen
@lizperle
Liz Perle is a senior editor overseeing
HuffPost Teen and youth initiatives at The
Huffington Post. She has appeared on
The Today Show, CBS News, HuffPost
Live and other media channels as an
expert on teen culture. She previously
worked as Special Projects Editor at
HuffPost and at Seventeen Magazine in New York. She
attended McGill University in Montreal, Quebec.
Marketing and Advertising
Lexie Riegelhaupt, Marketing & Communications
Director, Mashable | @LexieGRieg
In this position, Lexie oversees
communications, media and brand
strategy for Mashable. Lexie is
responsible for Mashable’s consumer
and BtoB communications, including
editorial initiatives, product launches,
business partnerships, and media
relations. Since joining Mashable in 2012, she has grown
the company’s overall brand awareness and press, and
created several strategic partnerships.
Before joining Mashable, Lexie worked in
Communications at Buddy Media. She studied History and
Film at St. Lawrence University and lives in New York City.
continued
www.nywici.org
15
Breakout Session 2
Marketing and Advertising continued
Angie Gentile, Director of Brand Marketing, Rent the
Runway | @angiegentile
Angie Gentile is the Director of Brand
Marketing at Rent the Runway, an
e-commerce company that is transforming
the retail industry by making designer
dress and accessory rentals accessible for
millions of women. She is responsible for
branding, advertising, consumer research,
and strategic marketing campaigns.
Prior to joining Rent the Runway, Angie was at PepsiCo
as a Brand Manager for iconic, billion-dollar brands,
such as Mountain Dew and SoBe. She has co-taught
the Digital Brand Strategy course at General Assembly
and is a founding member of Brick Society, a women’s
professional and social network in NYC. Angie holds a
BA in Communications and Consumer Psychology from
University of Pennsylvania.
Brittany Hennessy, Director of Digital Marketing
and Strategic Partnerships, Lucille Roberts | @2legit2britt
Brittany received a B.A. in Journalism and
Media Studies from Rutgers UniversityNew Brunswick and in the mid-2000s
attended this very conference. It changed
her life and later inspired her to join
NYWICI, where she now serves on the
IMC Committee as secretary.
Brittany is currently the Director of Digital Marketing
and Strategic Partnerships at Lucille Roberts and is
also the Social Media Manager for Advertising Women
of New York. When she is not working on her latest
project, SocialMediaThoughts.com, she is speaking at
conferences, teaching courses on digital marketing and
experimenting with new ways to increase her following
on Twitter.
16
Allison Stadd, Marketing and Communications
Manager, Shake Shack | @AllisonStadd
Allison Stadd is a digital
communications and marketing
professional with experience crafting
social media strategy for everything
from small women-owned businesses to
global brands. She is also a freelance
writer, blogger, speaker, and social
media consultant. Allison is a fan of good books and
good beer with equal enthusiasm, and when she’s not
slinging tweets, pins, and posts, you’ll find her on the
nearest running path.
Lindsay Swartz, Director, Marketing Solutions, Clear
Channel Communications | @Swartzy0
Lindsay Swartz has been working as an
expert marketer in the field of
Communications for the past 10 years.
After completing her education at the
University of Western Ontario she was
immediately hired at Alliance Atlantis
Broadcasting. With marketing
experience under her belt she was drawn to the
magazine industry working at 2 of Canada’s leading
fashion and beauty monthly’s including Fashion
Magazine and LOULOU. Then, New York City came
calling. Presented with an opportunity she couldn’t
refuse, Lindsay packed her bags and moved to
Manhattan working as a Marketing Manager at Women’s
Wear Daily. For the next few years Lindsay moved up the
ranks working for Hearst Publications (Seventeen
Magazine) and eventually becoming Marketing Director
at Rodale Media (Prevention Magazine). As the magazine
industry began moving more in the direction of online
media, Lindsay followed the trend working for the online
publication Everyday Health, and the popular
entertainment news website, HollywoodLife.com, finally
landing at Clear Channel Media and Entertainment
(CCM+E) as the Director of Marketing Solutions. As the
Director of Marketing Solutions, Lindsay provides
support to the sales team and high priority clients to
formulate innovative marketing strategies and
promotional campaigns across CCM+E’s multi-platform
assets including iHeartRadio live events, artist and DJ
endorsements, Premiere Network Radio, Clear Channel
out of home advertising, digital, mobile and live
streaming.
Breakout Session 2
Broadcast Journalism and Radio
Moderator: Farnoosh Torabi, personal finance
expert, author and TV personality | @Farnoosh
Farnoosh is the author of You’re So
Money – Live Rich Even When You’re Not,
a nationally acclaimed tell-all for young
adults searching for financial
independence. Her latest book, Psych
Yourself Rich: Get The Mindset &
Discipline You Need to Build Your
Financial Life is an Amazon best-seller. Her forthcoming
book is entitled When She Makes More: 10 Rules For
Breadwinning Women, slated for May 2014.
She is a highly sought-after speaker and frequent
financial contributor to Yahoo! Finance and The Today
Show. She currently hosts the Webby-nominated show
“Financially Fit” on Yahoo!, the #1 personal finance
web series, teaching everyday Americans how to boost
earnings, save more and spend smart.
Farnoosh studied finance at Pennsylvania State University
and graduated with honors. She also holds a Masters in
Journalism from Columbia University. Learn more about
her at www.farnoosh.tv.
Panelists
Maggie Gray, Anchor, Sports Illustrated Video, Co-host
Moose & Maggie Show on CBS Sports Radio Network
@SI_MaggieGray
Maggie Gray is currently the lead anchor
for all of SI.com’s digital video content.
As the host of SI NOW, Sports
Illustrated’s daily live show, Maggie
conducts interviews with the biggest
and most influential names in sports and
entertainment. Maggie is also the host
of the weekly show Pro Football NOW, teaming with
Super Bowl champion Amani Toomer as her co-host. In
her role with SI, Maggie has covered all of the top news
stories in the NFL, MLB, NBA, NHL, college football,
college basketball, NASCAR, horse racing, and Olympic
sports…sometimes all in the same day!
On the radio, Maggie is the co-host of the Moose and
Maggie Show on the CBS Sports Radio Network, which is
heard on over 300 radio stations across the country.
Prior to joining SI.com, Maggie was formerly a host,
reporter, and play-by-play announcer for the MSG
Network, ESPN, and MLB.com. She has covered the
NBA and MLB for Westwood One/CBS Radio Sports and
worked as a producer for Westwood One for both the
Athens and Turin Olympics. Maggie is originally from
upstate New York and a graduate of George Washington
University. She currently resides in New York City.
The New York Women in Communications Foundation is the
largest foundation for women’s communications scholarships in
the New York-New Jersey-Connecticut-Pennsylvania region.
Annual scholarships are given based on academic excellence,
financial need, community service and a demonstrated interest
and involvement in communications. The 2014 online application
is now open! Applications are due January 31, 2014.
Apply online today!
www.nywici.org
17
Breakout Session 3
Broadcast Journalism and Radio
continued
Nefertiti Jáquez, Reporter, NBC 10 Philadelphia
@nefertitijaquez
Nefertiti joined NBC10 as a reporter in
January 2013. Most recently, she was
with NBC affiliate KPRC 2 in Houston,
Texas, where she was a reporter and
fill-in anchor since 2010. Jáquez is an
Emmy-nominated reporter with a
reputation for landing exclusive
interviews. During her time at KPRC, she had the only
interview of Uriel Landeros, the man charged with the
notorious 2012 vandalizing of a Picasso painting. She
interviewed the sister of the Navy Seal Commander who
led the mission to kill Osama Bin Laden, and was the
only reporter allowed to train with both FBI and
Homeland Security Special Response Teams as they
practiced anti-terrorism, drug smuggling, and human
trafficking drills. From 2004 to 2007, Jáquez was with
CBS affiliate WFOR in Miami, Florida, as a general
assignment reporter. She later reported for WTFX in
Philadelphia from 2007 to 2009.
Originally from Rhode Island, Jáquez studied at Brown
University in Providence, where she earned a bachelor’s
degree in American politics and public policy with an
independent study in journalism.
Caitlin Thompson, Executive Editor, WNYC.org
Jessica Abo, TV News Anchor, NY1 | @jessicaabo
Jessica starts her day at NY1 News
where she is an on-air anchor and
reporter in the Local Edition. She covers
everything from breaking news to
beauty trends and loves profiling social
change agents. Jessica has been cast as
herself on Nurse Jackie and Gossip Girl.
Right now you can see Jessica playing a reporter in
Kristen Wiig’s new movie, Girl Most Likely.
Jessica received her bachelor and master degrees from
Northwestern University‘s Medill School of Journalism.
She also completed an intensive-course in Social
Entrepreneurship from Hebrew University in Jerusalem.
She is one of the youngest people in the country to be
named a regional finalist for the White House Fellows
Program, the nation’s most prestigious program for
leadership and commitment to public service. Jessica
sits on several boards and committees; and, lectures
around the country on a variety of journalism and
philanthropy related topics.
Jessica Abo is an award-winning television journalist,
dogged social change agent and the founder of Match 4
Good, Inc.
Breakout Session 3
Social Media Branding for Your
Job and Yourself
@caitlin_thomps
Moderator: Patricia Kitchen, Web Reporter,
During the 2012 election, Caitlin
Thompson served as WNYC’s political
editor, overseeing the award-winning
interactive site It’s A Free Country as well
as the New York political blog The
Empire. Caitlin covered the 2006 and
2008 elections for The Washington Post,
where she produced the daily Post Politics Podcast and
Citizen K Street, an investigative series on the rise of
lobbying. From there, Caitlin went on the campaign trail
for TIME, where she profiled the McCain campaign’s
resurgence in New Hampshire, the Barackstar effect and
how to eat a Huckaburger, among other stories. Caitlin
graduated from the Missouri School of Journalism and is
the titleholder of the women’s tennis team’s pizza eating
contest.
Newsday | @patriciakitchen
By trade, Patricia is a journalist. At heart,
she is an educator. Throughout her
career, she has always kept one eye on
the story – and the other on a question,
“How can I make this information useful
for my readers?”
After years of covering career,
consumer, and workplace issues as a Newsday columnist
and features writer, Patricia moved into the digital space
where she now focuses on covering live events and news
as it unfolds. With a strong interest in social/digital tools,
Patricia also write pieces for Newsday’s business section,
with an eye to helping people learn about resources and
best practices for shaping and managing their online
personal brands.
Over the years Patricia has been a regular student at
social media for journalists classes at the Columbia
18
continued
Breakout Session 3
Social Media Branding for Your
Job and Yourself continued
Journalism School, taught by Sree Sreenivasan, now
Chief Digital Officer of the Metropolitan Museum of Art.
And, talk about the student becoming the teacher, she
ended up as a volunteer coach at those classes, helping
people with the basics of LinkedIn.
Panelists
Elisa Benson, Social Media Editor, Cosmopolitan
@elisabenson
Elisa grew up in Ohio, attended Colgate
University, and wrote love and
relationship advice for Seventeen before
graduating to Cosmo. She lives for girly
things (weddings and eyelash
extensions and Pretty Little Liars…) and
frequently tweets about all of the above.
Morgan Baden, Senior Director, Social Media and
Internal Communications, Scholastic | @MorganBaden
In this role, Morgan directs the corporate
social media strategy for nearly 60
accounts reaching 10 million fans. She
guides corporate strategic expansion
onto emerging platforms and is
responsible for training employees on
social media best practices.
Morgan plans the editorial calendar and oversees the
writing and editing for the award-winning corporate
blog, On Our Minds @Scholastic, and writes daily content
for the Intranet and other Company communications
vehicles. Before joining Scholastic in 2007, she worked
in Corporate Communications at Reuters. Outside of
work, Morgan is also an advisory board member of the
nonprofit Girls Write Now and an author of teen fiction.
Kathleen Heaney, “Web Girl Kathleen” Digital
Director, Elvis Duran and the Morning Show
@WebGirlKathleen
Kathleen Heaney is a front-end web and
graphic designer and social media
specialist. She currently holds the
position of Digital Director at the
nationally syndicated Elvis Duran and
the Morning Show, heard in 70+ cities
nationwide. She graduated from Rutgers
in 2008 before refining her graphics skills at FIT and
earning her certification in Web Development at NYU. In
2012 Kathleen was recognized by Radio Ink magazine as
one of the leading women succeeding in digital radio.
She has previously worked in the fashion and magazine
industries. You can find her on Facebook, Twitter and
Instagram under the name “Web Girl Kathleen” or at
KathleenHeaney.com.
Starting Your Own Business
| Being an Entrepreneur
Panelists
Kendra Bracken-Ferguson, Co-Founder and
Partner, Digital Brand Architects
@kendrabracken, @therealdba
Kendra Bracken-Ferguson helped create
one of the first Cingular and MySpace
mobile music studios, before “mobile
social networking” as a term was part of
our vernacular and went on to become
the youngest Vice President at
Fleishman-Hillard New York, one of the
largest PR agencies in the world.
Before co-founding DBA, she worked with Ralph Lauren to
launch its first dedicated global social media department,
navigating brand management, marketing, advertising,
and public relations to develop and drive a cohesive
approach to the online space from the US to Japan.
Her background includes online interactive and
integrated marketing with specialties in mobile
marketing, influencer relations, digital communications,
and viral/Word-of-Mouth marketing, event management
and youth marketing.
She was featured as one of the twenty-eight most
influential African American women in Essence Magazine
in October, 2011. Kendra has served on the New York
Women in Communications Board and Foundation
continued
www.nywici.org
19
Breakout Session 3
Starting Your Own Business
| Being an Entrepreneur continued
Board of Directors and was a 2013 WiCi Award recipient.
She has a love for education and a Master’s of Business
Administration.
Kendra Bracken-Ferguson lives in New York City with her
husband and turtle.
Soraya Darabi , Co-founder, Zady.com | @soraya
Soraya Darabi is the co-founder of Zady.
com, a shopping platform and lifestyle
destination for the next generation of
consumers who care about the origins
of the items they purchase. ZADY is
amongst the first online retailers to
seamlessly integrate commerce, rich
media content and social media to provide customers
with a dynamic shopping experience.
Having begun her career as Manager of Digital
Partnerships and Social Media at The New York Times,
Soraya quickly became recognized as a thought leader
with her finger on the pulse of today’s ever-changing
digital landscape. While at The New York Times, Soraya
positioned the global news leader on networks such
as Facebook, YouTube, and Twitter, partnered with
startups large and small, and established award-winning
campaigns.
Following her tenure at the Times, Soraya served as
Product Lead for drop.io. She then went on to co-found
the mobile application Foodspotting.
Soraya was recently featured on the cover of Fast
Company’s “Most Creative People in Business” issue,
and Brandweek’s “Hot Digital” issue. Soraya received her
Bachelor of Arts degree in Art History from Georgetown
University.
Check out the exciting
upcoming events at
nywici.org!
20
Janna Meyrowitz Turner, Founder, Style House PR
@stylehousepr
Janna has fostered relationships with
some of the most influential people in
fashion, beauty and lifestyle media. She
has also developed a unique and
inspired communication style that lends
itself to publicity writing. Janna studied
at Brandeis University in Waltham, MA
where she majored in American Studies and Journalism
with a strong focus on media and communications.
Janna moved to New York City upon graduation and
immediately began working at a boutique fashion and
lifestyle PR firm focusing on luxury accessories brands.
After experience at a second fashion and lifestyle firm
with a more diverse client-base, and a year in-house with
a previous client (as both PR and specialty store sales),
Janna founded Style House PR in late 2006. Janna has a
vast knowledge of the consumer lifestyle industry and an
in-depth understanding of how PR and marketing can
grow a company’s bottom line.
Amanda Pressner Kreuser, Managing Partner
and Vice President of Business Development, Masthead
Media | @amandapressner, @lostgirlsworld
Amanda Pressner Kreuser is a Managing
Partner and Vice President of Business
Development at Masthead Media, a
company that empowers brands to
connect with and engage audiences
through the creation of meaningful
magazine-quality content. Amanda
recently served as the website director for Men’s Fitness
where she oversaw the editorial direction, social media
strategy and digital partnerships for the brand, and has
previously worked as an editor at Shape, Seventeen, and
SELF magazines. As a freelance writer, Amanda has
contributed to several national publications including
USA Today, Travel + Leisure, Food & Wine, Marie Claire,
Real Simple, Cosmopolitan and Brides. She is the coauthor of The Lost Girls: Three Friends. Four Continents.
One Unconventional Detour Around the World, and
continues to extoll the virtues of traveling and time away
on TravelChannel.com.
Breakout Session 3
Secrets to a Successful Job Search
Moderator: Arlene Newman, President and
Founder of Career Bound Success, Inc. | @careerbound
Arlene provides professionals, alumni
and college grads with skills to
successfully land career opportunities.
Her company provides coaching on how
to find opportunities, build resumes,
define personal brands, prepare for
interviews, and develop networking and
salary negotiation skills. With a MBA in Human
Resources, Arlene has over 20 years’ experience as head
of Human Resources for companies in the hospitality,
entertainment, and fashion industries.
Arlene’s career development experience includes
recruiting and hiring hundreds of employees, training
leaders on interview techniques, and partnering with
over 60 U.S. and international universities to create more
than 400 internships across the globe.
Currently, Arlene is President of HR/New York, the
2,000-member NYC Chapter of The Society of Human
Resources Management. She has been on the Board of
Directors in various roles, chaired the Directors’ Forum,
served on the University Relations Committee, and is
a member of the Leadership Continuity and Staffing
Committees.
Panelists
Elizabeth S. Colodny, Founder & President, Synergy HR Partners, Inc. | @synergyhrpart
Liz brings over 25 years of leadership
experience from talent acquisition roles
across diverse industries, including:
financial, professional and information
services, consumer and industrial
manufacturing, and the non-profit
sector. She has developed and led
campus recruitment & development programs, midcareer hiring and executive search. Liz coaches and
energizes individuals to achieve their career goals,
through effective planning, targeting and
communications. In addition, Liz actively coaches though
IvyExec.com.
Towers Perrin, VP of Staffing at Citigroup and Chemical
Bank, and Manager of Campus Recruiting at FMC
Corporation. She established her HR and consulting firm,
Synergy HR Partners, in 2006. Her academic background
includes a bachelor’s degree in Humanities from the
University of Chicago and an MBA from Northwestern’s
Kellogg School.
Jessica DiScipio, Human Resources Generalist, Warner Bros. Entertainment | @jessie_christen
Jessica DiScipio has been a Human
Resources Generalist with Warner Bros.
for almost two years. She directly
oversees WB’s Consumer Products,
Theatrical, DC Comics, and DC
Entertainment divisions. She also works
alongside her counterparts to oversee
WBTV Distribution, WB Television Group, and Alloy
Entertainment. Prior to joining WB, Jessica worked as an
Executive Recruiter at Phifer & Company, a small start up
recruiting agency. She began her career as an actress
where she was signed to multiple talent agencies before
she decided on a career change to the Human Resources
field. Jessica holds a BFA from Syracuse University, and is
currently working towards her Masters in Human
Resources Management at NYU.
Adrian Granzella Larssen, Editor-in-Chief,
The Daily Muse | @adriangranzella
Adrian Granzella Larssen is the editor-inchief of the leading career advice
publication The Daily Muse. She has 10+
years’ experience in strategic
communications, publications, and
marketing, most recently serving as
head of online communications for the
George Washington University Medical Center. She
speaks regularly on the topics of career advancement
and the job search, and her advice has been featured on
Forbes, Mashable, Business Insider, and the Huffington
Post. She has a BA and an MBA from Pepperdine
University and spends her free time flying back and forth
between the coasts.
Liz led talent acquisition programs as a Staffing Manager
at Frito-Lay (division of PepsiCo), Director of HR at
continued
www.nywici.org
21
Breakout Session 3
Secrets to a Successful Job Search
continued
Next Steps: What to Do with
Everything You Learned Today
Kristen Izurieta, Manager, Talent Acquisition, Grey NY
Moderator: Susan Schulz, Editorial Brand
@kristenizurieta, @greygravy
Director, Cosmopolitan, Hearst Magazines
@susaneschulz
Kristen Izurieta has been with Grey for
over two years, where she and her team
have hired over 700 people. Kristen
works closely with the Chief Talent
Officer, Chief Financial Officer, Chief
Strategic Officer, Chief Digital Officer
and all other hiring managers at Grey in
order to insure Grey has the right people and processes
in place across all divisions of the Agency. Prior to her
time at Grey, Kristen was an external recruiter working
with Advertising Agencies and other Creative
companies. She holds a BA from Virginia Tech and a MS
from Pace University.
Susan has been at Hearst Magazines
since 2000, currently serving as Editorial
Brand Director of Cosmopolitan, where
she oversees the website, CosmoBooks
and a variety of other brand extensions.
Prior to this she served as Editor-in-Chief
of CosmoGirl. She began her career in
magazine publishing as an Editorial Assistant at Redbook
after earning a BA in English from Loyola College,
Maryland. Susan has received much-deserved
recognition for her community service including the
2003 Media Partnership Award from the National Eating
Disorders Association, the 2005 “Do Something” Award
from the National Alliance for Eating Disorder Awareness
and a 2011 Galaxy Award from the New York Women’s
Agenda. She is also the outgoing Chairman of the
Advisory Board for GlamourGals Foundation, which
provides complimentary makeovers to women living in
senior homes. Susan is currently on the New York
Women in Communications Board of Directors.
Panelists
Rima Abdelkader, Associate Producer, “Real Money
with Ali Velshi” Al Jazeera America | @RimaKader
Your Future Starts Now
So Connect With Us For…
Networking
Career Development
Educational Opportunities
www.nywici.org
22
Rima Abdelkader is on the production
team at “Real Money with Ali Velshi” on
Al Jazeera America. She was formerly
with NBC News’ Emmy-award winning
television newsmagazine program “Rock
Center with Brian Williams.” Abdelkader
is a graduate of the CUNY Graduate
School of Journalism and of Pace University. Abdelkader
is also a board member of the Arab and Middle Eastern
Journalists Association and an active member of the New
York Women in Communications, Inc.
Next Steps: What to Do with
Everything You Learned Today
continued
Sharon Clott, Senior Editor at InStyle | @sharonclott
As the Senior Editor, Sharon Clott
manages the What’s Now and Parties
sections of InStyle magazine, charged
with creating the most fun, lively mix of
celebrity, fashion, beauty, and lifestyle
news for InStyle’s millions of readers.
She had previously run the news and
parties/events department of InStyle.com as Fashion
News Editor, overseeing the production of up to 20
posts a day. Before joining the InStyle team, she was the
founding editor of the MTV Style blog for MTV.com and
worked at New York magazine. She is a graduate of
Syracuse University and currently pursuing her MBA.
Lauren Gould, Senior Account Executive, Kaplow
Communications | @LJG704
Lauren is a Senior Account Executive at
Kaplow where she works on the Skype
and TheFind accounts. Before Kaplow
she worked at DKC and Bullfrog &
Baum. In her first job after college she
produced culinary and celebrity
segments for Martha Stewart Living
Radio where she had the opportunity to interview
Barbara Walters, Dr. Oz, Mario Batali and Martha herself.
Prior to working at MSLR, Lauren freelanced at ABC
Sports and held internships at Lifetime TV, Howard
County Government TV, News 12 Long Island and ID
Public Relations. Lauren graduated with a BA from the
Philip Merrill College of Journalism at the University of
Maryland, and she is a proud 2011 NYC Marathon
finisher. She is a James Beard Foundation Award
nominee as well as a recipient of 2004 NYWICI
scholarship and served on the Foundation Board from
2011-2013.
Tammy Tibbetts , Founder and President, She’s the
First | @tammytibbetts
Tammy Tibbetts, a 2005 and 2006
NYWICI Scholarship Alumna, is the first in
her family to graduate from college — she
studied journalism at The College of New
Jersey. After reporting on a foundation
that sponsored children’s education in
war-torn Liberia, she felt the urgent need
to give girls worldwide access to an education.
Meanwhile, Tammy landed her dream job at Hearst
Magazines, where her career included being a founding
web editor of teen websites and then the first social
media editor for Seventeen, which later earned her a
spot among the industry’s “13 Under 30.”
In 2009, Tammy had a mission in mind for a social mediadriven campaign that would inspire Millennial women to
fundraise for girls’ education sponsorships. She shared
her concept with a Facebook friend, Christen Brandt, and
they gathered some friends to help launch She’s the First
as a YouTube video. By 2012, She’s the First had become a
thriving non-profit organization and Tammy’s full-time job.
Tammy is a frequent speaker on social entrepreneurship
and Millennial leadership and has been recognized
among Fast Company’s League of Extraordinary Women
and Forbes’ 30 Under 30 in Education. She is the 2013
recipient of Diane von Furstenberg’s People’s Voice
Award.
www.nywici.org
23
nywiciNEXT is the online source for NYWICI student members.
Use it as a resource to find out everything
about working in communications!
What is the nextBLOG?
•Student blog of NYWICI. Check it out here: http://www.nywici.org/students/student_blog_list
•Serves as a forum for instant communication and a way for students to learn from each other.
•The entire blog is written by students!
•Want to write for the nextBLOG? Email nywicinext@gmail.com!
What is the nextNEWSLETTER?
•Student e-newsletter reaching 1000+ young women.
•Covers topics ranging from how to dress for an internship to student perspectives on recent
NYWICI events.
•Blog writers also have the opportunity to write for the student newsletter.
Are you a NYWICI student member interested in writing for nywiciNEXT?
Email nywicinext@gmail.com or a member of the nywiciNEXT sub-committee!
Editor in Chief:Managing Editor:
Lauren Ryan, lryan2@ithaca.edu Alyssa Fiorentino, afiorentino3@fordham.edu
Advisors:
Julie Hochheiser Ilkovich, julie.h.ilkovich@gmail.com
Megan Hess, meganhess4@gmail.com
Follow us on Twitter: @nywiciNEXT
Like us on Facebook: http://www.facebook.com/nywicinextblog
24
2013 STUDENT
COMMUNICATIONS
CAREER CONFERENCE
Thank You to Our Sponsors
Presenting Sponsor:
Host:
Panel Sponsor: Table Sponsor:
And a special thank you to the companies and individuals that
generously donated to our gift bags and raffle prizes:
3M | Avon Products, Inc. | Brayer Handwriting International
Jamberry Nails | Kaplow | New York University—School of
Continuing and Professional Studies | She’s the First

2013 Career Conference - New York Women in Communications, Inc.

Transcription

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