The Economic Impact of Travel in Connecticut Travel in Connecticut

Transcription

TheEconomicImpactof
Travel in Connecticut
TravelinConnecticut
For Calendar Year 2013
Tourism Economics
Adam Sacks, President
Christopher Pike, Director
303 Lancaster Avenue, Suite 2E
Wayne PA 19087, USA
Tel: +1 610 995 9600
Table of Contents
 Conceptual overview
 Overview
 Traveler spending
 Total economic impact
 The importance of tourism in Connecticut in context
 Destination Analysis
 Methodology and background
2
Conceptual
p
Overview
Why quantify the tourism economy?
 By monitoring tourism’s economic impact, policy makers
can make informed decisions regarding the funding and
prioritization of tourism development.
 It can also carefullyy monitor its successes and future
needs.
 In order to do this,
this tourism must be measured in the
same categories as other economic sectors – i.e. tax
generation, employment, wages, and gross domestic
product.
d t
4
Why is this a challenge?
 Most economic sectors such as financial services,
insurance, or construction are easily defined within a
country’s national accounts statistics.
 Tourism is not so easily measured because it is not a
single industry. It is a demand-side activity which affects
multiple sectors to various degrees.
 Tourism spans nearly a dozen sectors including lodging,
recreation, retail, real estate, air passenger transport, food
& beverage, car rental, taxi services, travel agents…
5
How visitor spending generates impact
•
Travelers create direct economic value within a discrete group of sectors (e.g. recreation,
transportation). This supports a relative proportion of jobs, wages, and taxes within each
sector.
•
Each
E
h di
directly
tl affected
ff t d sector
t also
l purchases
h
goods
d and
d services
i
as iinputs
t ((e.g. ffood
d
wholesalers, utilities) into production. These impacts are called indirect impacts.
•
6
Lastly, the induced impact is
generated when employees
whose incomes are generated
either directly or indirectly by
tourism, spend those incomes
in the Connecticut economy.
Illustrating the concepts
Direct Economic Impacts
Total Economic Impacts
ACCOMODATION
ACCOMMODATION
CT
RE
DI
■ The front-line providers of goods
and services to visitors
T
T&
■ Experienced when visitors spend
money in the state on travel &
tourism (T&T)
The flow-through effect of all tourism
demand across the economy
■
CATERING, ENTERTAINMENT
RECREATION, TRANSPORTATION
&OTHER TRAVEL RELATED SERVICES
T
T&
PRINTING/PUBLISHING, UTILITIES
Expands the focus to measure the
overall impact of travel & tourism (T&T)
on all sectors of the economy
FINANCIAL SERVICES, SANITATION SERVICES
D
IN
FURNISHINGS AND EQUIPMENT SUPPLIERS,
TRANSPORTATION ADMINISTRATION, TOURISM
CT
IRE
SECURITY SERVICES, RENTAL CAR MANUFACTURING,
PROMOTION, SHIP BUILDING, AIRCRAFT MANUFACTURING,
RESORT DEVELOPMENT, GLASS PRODUCTS, IRON/STEEL
U
ND
BUSINESS SERVICES, WHOLESALERS, COMPUTERS,
TI
T&
FOOD & BEVERAGE SUPPLY, RETAILERS
7
D
CE
UTILITIES,, MANUFACTURERS,, HOUSING,, PERSONAL SERVICES
Overview
2013 Highlights
Traveler Spending
 Traveler spending of $8.3 billion generated $14.0 billion in total
business sales in 2013 as travel dollars flowed through the
state’s economy.
 Travelers to Connecticut destinations spent 3.0% more in 2013
than in 2012.
Traveler Counts
 Overnight travel grew in 2013 as improving economic
conditions and moderating growth in transportation costs
encouraged travel.
9
2013 Highlights
Jobs
 A total of 118,586 jobs, including 80,645 direct, with income of $5.0 billion,
were sustained by travelers to Connecticut last year
year.
 Traveler-supported employment represents 5.3% of all employment in the
State of Connecticut.
Taxes
 Including
g indirect and induced impacts,
p
, travel in Connecticut g
generated
$858 million in state and local taxes and $748 million in Federal taxes last
year.
 State government received $315
$315.5
5 million in revenues from tourism activity
with local government revenue in 2013 of $189.1 million.
10
Traveler Spending
p
g
Traveler spending growth in 2013
 Traveler spending
growth has averaged
g
g
3.5% per annum over
the past four years.
C
Connecticut
Traveler S
Spending
US$ Billions
10
$8.9
9
8
7
6
5
4
3
2
1
0
2007
15%
$8.5
$7 2
$7.2
$7 4
$7.4
$8.1
$8.3
10%
5%
0%
-5%
-10%
-15%
-20%
2008
Spending (L)
2009
2010
2011
% Change (R)
Sources: Longwoods International, NTTO, Tourism Economics
12
$8.0
$ Billions
 Traveler spending grew
3.0% in 2013 to reach
$8.3 billion.
$
2012
2013
Visitor spending by category
 Traveler spending performance was particularly supported by
spending growth in the F&B and retail sectors in 2013
Traveler Spending
p
g
Sector
(US$ Million)
2009
2010
2007
2008
Lodging
$1,261
$1,277
$1,111
Food & Beverages
Retail
$1,730
$1,075
$1,657
$1,113
Recreation & Entertainment
$3,659
Local Transportation
Air Transportation
TOTAL
% Change
13
2011
2012
2013
% Change
$1,185
$1,314
$1,346
$1,413
4.9%
$1,374
$962
$1,442
$1,007
$1,658
$1,160
$1,707
$1,163
$1,831
$1,239
7.3%
6.5%
$3,400
$2,938
$2,869
$2,949
$2,854
$2,814
-1.4%
$1,017
$902
$675
$696
$794
$782
$796
1.8%
$175
$186
$155
$175
$193
$196
$200
2.1%
$8 918
$8,918
$8,535
$8
535
-4.3%
$7,215
$7
215
-15.5%
$7,374
$7
374
2.2%
$8,068
$8
068
9.4%
$8,047
$8
047
-0.3%
$8,292
$8
292
3.0%
3 0%
3.0%
Traveler spending by sector
Connecticut Traveler Spending
Lodging
17.0%
Food &
Beverages
22 1%
22.1%
Air
Transportation
2.4%
Local
Transportation
9.6%
Retail
14.9%
Recreation &
Entertainment
33.9%
14
 Recreational spending
represents 34% of all
traveler spending.
p
g
 With growth in both
occupancy
p
y and room rates,
the share of the traveler
dollar spend on lodging has
grown to 17% in 2013.
g
 Retail purchases represent
14.9% of every
y traveler
dollar.
by Year, Share of Total
100%
2.0%
2.2%
2.1%
2.4%
2.4%
2.4%
2.4%
90%
11.4%
10.6%
9.4%
9.4%
9.8%
9.7%
9.6%
40.7%
38.9%
36.6%
33.9%
39.8%
35.5%
41.0%
14.4%
14.5%
14.9%
20.5%
21.2%
22.1%
80%
70%
60%
50%
40%
12.1%
13.0%
13.3%
13 7%
13.7%
19.4%
19.4%
19.0%
19.6%
30%
20%
10%
F&B
Lodging
14.1%
15.0%
15.4%
16.1%
16.3%
16.7%
17.0%
2007
2008
2009
2010
2011
2012
2013
0%
Sources: Longwoods International
International, NTTO
NTTO, Tourism Economics
15
 As more dollars are
spent in the state
outside of the casinos
and fewer dollars spent
in the casinos, the
Air
share of the traveler
Local Trans.
dollar spent on
recreational activities
Rec.
has fallen to under 34%
Retail
in 2013.
by Year, Billions of $
$9
$8
$7
$0.2
$0.7
$0.2
$0.7
$6
$5
$2.9
$2.9
$2
$1
$1.0
$0.2
$0.8
$2.9
$0.2
$0.8
$2.8
Rec.
$1.0
$1.2
$1.2
$1 2
$1.2
$1.7
$1.7
$1.8
$1.2
$1.3
$1.3
$1.4
2010
2011
2012
2013
$1.4
$1.4
$1.1
2009
Retail
F&B
 Retail and lodging
spending
spe
d g eac
each
increased by
around $70 million.
Lodging
$0
16
Ai
Air
Local Trans.
$2.9
$4
$3
$0.2
$0.8
 Spending grew by
$245 million in
2013 and more
than a half of that
increase was in the
food & beverage
category.
t
F&B:
Retail:
Lodging:
Trans:
Rec:
2nd homes:
Air:
Food & Beverages
Retail Shopping
Accommodations Sales
Non-Air Transportation
Recreation & Entertainment
2nd Home Rental Spending
Air Transportation Spending
Overnight and day markets
 Of all Connecticut travelers in
2013, nearly two-thirds were
day travelers (66%)
(66%).
Traveler Spending
p
g Breakout
Share of Total
100%
 While representing only 34% of
all trips,
p , overnight
g traveler
spending accounts for nearly
62% of all traveler spending,
generating $5.1 billion.
90%
80%
70%
17
65.7%
60%
Day
50%
Overnight
40%
30%
20%
 On average, overnight travelers
spent $255 per person in
Connecticut during their trip
trip.
38.6%
61.4%
34.3%
10%
0%
Trips
Spending
Traveler spending by market segment
 Business
B i
ttravell comprises
i
12% off allll ttraveler
l spending.
di
 Day travelers in Connecticut spent $3.2 billion in 2013; 38.6% of the total.
 Domestic travelers represent 92.6% of all traveler spending.
T
Traveler
l Spending
S
di in
i 2013
(US$ Billion)
Purpose
Stay
Business
Leisure
$1.02
$1
02
$7.27
Day
Overnight
$3.20
$3
20
$5.09
Domestic
Overseas
$7.68
$7
68
$0.61
Total
$8.29
Total
$8.29
Total
$8.29
Share
Stay
Purpose
Business
Leisure
18
Market
12.3%
87.7%
Day
Overnight
Market
38.6%
61.4%
Domestic
Overseas
92.6%
7.4%
Traveler spending by market segment
Spending by Market
International
7.4%
100%
90%
Percentag
ge distribution
80%
Overnight
61.4%
70%
60%
Leisure
87.7%
Domestic
92.6%
50%
40%
30%
Day
20%
10%
38.6%
B i
Business
12.3%
0%
Purpose
Stay
19
Market
Translating sales into impact
Direct Economic Impact
The first round of impacts to
industries providing goods and
services to travelers
Narrow measure for industry
comparisons
 Direct tourism sales flow
through the Connecticut
economy, generating
GDP jobs,
GDP,
j b wages, and
d
taxes.
 The
e indirect
d ect impacts
pacts
measure supply chain
(b2b) activity generated
by tourism sales.
Total Economic Impact
Includes indirect (supply chain)
and induced (income effects)
impacts
The flow-through effect of T&T
demand across the economy
20
 The induced impacts
measure the effects of
tourism generated
tourism-generated
incomes that are spent
within the state.
Total Economic Impact
What is the direct economic value of tourismrelated sectors?
Travel generated sales
Travel Sales
(US$ Million)
Direct
Agriculture,
g
, Fishing,
g, Mining
g
Construction and Utilities
Manufacturing
Wholesale Trade
Air Transport
200.2
Other Transport
248.1
Retail Trade
1,238.5
Gasoline Stations
477.5
Communications
Finance, Insurance and Real Estate
422.4
Business Services
13.8
Education and Health Care
Recreation and Entertainment
1,028.4
Lodging
1,272.7
Food & Beverage
1,974.2
Personal Services
200.2
Government
1,215.7
TOTAL
8,291.7
* Direct sales include cost of goods sold for retail sectors
Indirect
17.5
219.0
119.9
64.8
2.6
96.1
9.6
0.9
211.1
654.1
681.5
4.4
59.9
1.3
58.4
74.0
80.7
2,355.9
Induced
8.5
91.9
100.7
137.3
6.7
47.7
252.1
18.3
128.4
1,195.7
263.6
691.8
41.5
1.5
205.7
158.8
52.2
3,402.4
Total
26.0
310.9
220.7
202.1
209.5
391.8
1,500.2
496.7
339.5
2,272.3
959.0
696.1
1,129.8
1,275.5
2,238.3
432.9
1,348.7
14,049.9
Traveler spending
p
g of $
$8.3 billion g
generated a travel g
generated
economic impact of $14.0 billion in 2013 as traveler dollars flowed
through the Connecticut economy.
22
Travel sales
23
$ million
Induced
2 500
2,500
Indirect
2,000
Direct
1 500
1,500
Significant indirect and induced benefits
1,000
500
Com
mm.
Other Tran
nsp
Perso
onal
Serv
v.
Gas
G
Educattion
Bus. Services
Recreattion
Lodg
ging
Gov.
G
Retail Tra
ade
0
F&B
F
 Sectors that serve
the tourism
industry, like
business services
services,
gain as suppliers
to a dynamic
industry
industry.
F&B: Food and Beverage
FIRE: Finance, Insurance, Real Estate
Bus. Services: Business Services
Gas: Gasoline Stations
Other Transp: Other Transportation
Manu.: Manufacturing
Personal Serv.: Personal Services
Comm: Communication
Travel Sales by Industry
FIIRE
 All business
sectors of the
Connecticut
economy benefit
from tourism
activity directly
and/or indirectly.
Travel GDP (value added)
Travel GDP (Value Added)
(US$ Million)
Direct
Agriculture,
g
, Fishing,
g, Mining
g
Manufacturing
Wholesale Trade
Air Transport
Other Transport
Retail Trade
Gasoline Stations
Communications
Business Services
Lodging
Food & Beverage
Personal Services
Government
TOTAL
92.3
168.1
292.8
51.9
345.4
8.3
560.3
726.6
1,045.6
111.0
844.1
4,246.4
Indirect
10.5
142.2
43.8
56.2
1.2
63.0
6.5
0.6
110.0
472.3
465.0
2.4
26.4
0.8
33.2
45.9
48.5
1,528.6
Induced
5.1
64.8
38.1
119.1
3.1
30.9
171.1
13.3
73.7
913.1
182.6
424.6
22.0
0.8
127.2
86.8
20.6
2,297.0
Total
15.5
207.0
81.9
175.4
96.6
262.1
470.4
65.9
183.6
1,730.8
655.9
427.0
608.7
728.2
1,206.1
243.7
913.3
8,072.0
Travel generated $8.1 billion in state GDP in 2013, representing
3 2% of the total Connecticut economy.
3.2%
economy This excludes all import
leakages to arrive at the economic value generated by travel.
24
Travel GDP (value added)
25
Travel GDP by Industry
$ million
2,000
1,800
1,600
1,400
,
1,200
1,000
800
600
400
200
0
Direct
Indirect
Comm
m.
Constructio
on
Personal Serrv.
P
Other Trans
sp
Educatio
on
Retail Trad
de
Recreatio
on
Bus. Service
es
Lodgin
ng
Go
ov.
F&
&B
Induced
FIR
RE
 While the food &
beverage and lodging
industryy are keyy
contributors to visitor
supported GDP, FIRE
(Finance, Insurance
and Real Estate) and
business services key industries in the
state
t t – significantly
i ifi
tl
benefit from and
contribute to visitor
supported GDP in
Connecticut.
Why sales and GDP differ
 Tourism industry sales in Connecticut tally $8.3 billion while
direct GDP measures $4.2 billion
 GDP (Gross domestic product) is less than sales because it
measures only the locally-produced value of goods and
services consumed by visitors
 This includes the local labor, capital depreciation, and the profits of tourismrelated companies that are based in Connecticut.
 The costs of imported goods (gasoline, food or retail goods) that come from
out-of-state are excluded from the GDP calculation.
 In addition, business profits from out-of-state companies are also excluded.
F example,
For
l Wal-Mart
W l M t profits
fit leave
l
the
th state.
t t
26
Travel employment
 The tourism
sector
supported more
than 118,500
jobs in 2013.
 5.3% of all
employment in
Connecticut is
supported by
visitor spending
– one of every
18 8 jjobs.
18.8
b
Travel Employment
Direct
Agriculture, Fishing, Mining
Manufacturing
Wholesale Trade
Air Transport
Other Transport
Retail Trade
Gasoline Stations
Communications
Business Services
Lodging
Food & Beverage
Personal Services
G
Government
t
TOTAL
660
1,813
7 019
7,019
516
303
71
17,419
13,136
28,487
2,034
9 187
9,187
80,645
Indirect
156
865
334
318
8
821
119
6
592
2,934
5,101
62
1,176
13
903
706
524
14,638
Induced
104
244
185
675
21
428
3 157
3,157
132
352
3,355
2,064
6 379
6,379
778
14
3,193
1,985
237
23,303
Total
260
1 109
1,109
519
993
689
3,063
10 295
10,295
655
944
6,592
7,235
6 441
6,441
19,373
13,163
32,583
4,726
9 947
9,947
118,586
Note: government employment includes tribal casino employment. Bureau of Economic Analysis categorizes all
tribal employment
y
as g
government employment.
y
Indirect impacts quantify the supply chain to those industries directly providing goods or services to travelers.
27
Induced impacts are generated when employees whose incomes are generated either directly or indirectly by
travel, spend those incomes in the state economy.
Travel employment
 Travel is an employment
intensive industry directly
supporting nearly 32,500 Travel Employment by Industry
Thousands
j b iin th
jobs
the ffood
d&
35
beverage industry.
30
 Travel
a e spe
spending
d g
supported a total of more
than 13,150 jobs in the
lodging industry.
Induced
25
Indirect
Significant indirect and
induced benefits
20
Direct
15
10
5
28
Wholesale Tr.
Construc
ction
Other Tra
ansp
Personal S
Serv.
Educa
ation
FIRE
F
Bus. Serv
vices
Gov.
G
Retail T
Trade
Lod
dging
Recrea
ation
0
F&B
 Secondary benefits are
realized across the entire
economy through the
supply chain and
incomes as they are
spent
spent.
Travel employment intensity
 T
Tourism
i
iis a significant
i ifi
t partt off severall iindustries
d t i – 100% off llodging,
d i
33% of recreation, and 24% of food & beverage employment is
supported by tourism spending.
Tourism Employment Intensity by Industry
Lodging
100.0%
Recreation
32.7%
Food & bev.
23.7%
Retail
3.2%
Total
3.6%
0%
29
20%
40%
60%
80%
100%
Travel employment growth
Tourism Employment
Tourism Employment
Percent Change
2009
2010
2011
2012
2013
76,166
75,714
-0.6%
77,602
2.5%
79,092
1.9%
80,645
2.0%
 Tourism employment
grew 2.0% in 2013,
posting three straight
yyears of employment
p y
growth.
Tourism Employment
Number of Jobs
82,000
80,000
30
79,092
76,166
3.0%
2.0%
77,602
78,000
76,000
 Tourism employment has
outpaced
t
d overallll
employment growth by
1.0 percentage points in
each of the past two
years.
80,645
1.0%
75,714
0.0%
74,000
-1.0%
72 000
72,000
70,000
-2.0%
68,000
-3.0%
2009
2010
Tourism Employment
Source: Tourism Economics
2011
Percent Change
2012
2013
Total employment
Tourism ranking
 Were tourism an industry as defined by the government, tourism
employment would ranks as the 8th largest industry in Connecticut.
Employment Ranking
State of Connecticut
Rank
1
2
3
4
5
6
7
Industry
Health care and social assistance
Retail trade
Manufacturing
Accommodation and food services
Finance and insurance
Professional, scientific, and technical services
Administrative and waste management services
8
9
10
11
12
13
14
15
31
Tourism
Employment
(000s)
259.3
183.5
163.8
121.8
112 7
112.7
90.4
85.0
80.6
Wholesale trade
63.3
Educational services
Other services, except public administration
Construction
Transportation and warehousing
Information
Management of companies and enterprises
62.6
62.1
53.8
44.4
31 9
31.9
29.2
Travel personal income
Travel Labor Income (Compensation)
(US$ Million)
Direct
Agriculture, Fishing, Mining
Manufacturing
Wholesale Trade
Air Transport
Other Transport
Retail Trade
Gasoline Stations
Communications
Finance Insurance and Real Estate
Finance,
Business Services
Lodging
Food & Beverage
Personal Services
Government
TOTAL
32
52.7
140.8
198.9
30.8
30 0
30.0
4.6
367.8
441.0
683 4
683.4
103.0
802.4
2,855.4
Indirect
6.2
69.1
27.2
31.8
0.7
47.5
4.7
0.4
53.3
148 9
148.9
363.0
2.4
20.7
0.4
21 7
21.7
41.4
51.6
891.0
Induced
3.3
25.5
17.2
67.4
1.8
22.8
120.7
7.9
29.5
227 9
227.9
142.6
403.2
14.9
0.5
84 8
84.8
82.4
23.4
1,275.6
Total
9.5
94.6
44.4
99.2
55.1
211.1
324.4
39.1
82.8
406 8
406.8
510.2
405.5
403.4
441.9
789 9
789.9
226.8
877.4
5,022.1
Travel personal income
33
Direct
Indirect
Construction
Wholesale Tr.
Other Tran
nsp
Personal Se
erv.
Retail Tra
ade
Recreatiion
Education
RE
FIR
Lodging
Induced
Bus. Servic
ces
 The average labor
income of workers
directly supported by
traveler spending
was $32
$32,745
745 in 2013
2013.
Significant
indirect and
induced benefits
1,000
1
000
900
800
700
600
500
400
300
200
100
0
F&
&B
 Above
bo e a
average
e age
wages drive labor
income in supplier
industries such as
business services.
Travel Labor Income by Industry
$ million
Go
ov.
 Significant
employment in F&B
and lodging drives
hi h llabor
high
b iincome iin
those industries.
Travel tax generation
Traveler-Generated Tax Revenues
(US$ Million, Year)
Direct
Indirect/
Induced
 Tax revenue as a result of
visitor activity reached $1.6
billion in 2013.
Total
Federal
Personal Income
Corporate
Indirect business
Social Security
405.0
13.4
71.5
49.9
270.1
343.1
16.4
95.3
41.0
190.4
748.1
29.9
166.8
91.0
460.5
State and Local
Sales
Bed Tax
Personal Income
Corporate
Social Security
Excise and Fees
Property
TOTAL
504.6
353.7
858.3
92.6
104.6
74.2
8.7
2.9
32.5
189.1
909.6
102.3
56.5
11.5
2.0
25.8
155.5
696.9
195.0
104.6
130.7
20.2
4.9
58.4
344.6
1,606.4
 State and local taxes alone
tallied $858 million in 2013 $498.9
$
98 9 million
o in state revenues
e e ues
and $359.4 million in revenues
for local governments.
 $
$500 million in state and local
tax revenue was a DIRECT
result of visitor activity in the
state
state.
Each household in Connecticut would need to be taxed
an additional $640 per year to replace the traveler taxes
received by state and local governments.
34
The importance of tourism in Connecticut in
context
t t
How important is tourism?
 Were the Connecticut tourism
industry a single business, it would
rank #317 on the Fortune 500 list,
list
similar in size to Hormel Foods, and
larger than MasterCard Incorporated,
Campbell’s Soup Company, CocaCola Enterprises, or Avis.
36
 The 80,645 direct tourism jobs are
nearly three times more than the
number of students at UConn
UConn.
 Total tourism supported employment
would be enough to fill the Yale Bowl,
Rentschler Field and Gampell
G
Pavillion.
37
 Th
The $858 million
illi iin state
t t and
d llocall
revenues from visitor activity
represents $640 per household in
Connecticut – or about the average
cost to attend a wedding (gift not
included!).
included!)
https://www.americanexpress.com/us/content/infographics/average-cost-of-awedding/
38
 C
Connecticut’s
ti t’ T
Tourism
i
IIndustry
d t provides
id $315
$315.5
5 million
illi iin
direct taxes to the state. This is sufficient to pay for the total
combined state budgets for:
■ Connecticut Departments of Public Health, Energy &
Environmental Conservation, Criminal Justice, Veterans Affairs,
Rehabilitation, Consumer Protection and State Department on
Aging;
■ Protection & Advocacy for Persons with Disabilities and;
■ Commissions on Aging, Permanent Status of Women, Children,
Latino & Puerto Rican Affairs, African
African-American
American Affairs and
Asian Pacific Affairs
39
Takeaways
 Vi
Visitation
it ti and
d spending
di iin C
Connecticut
ti t continues
ti
tto show
h
growth not just in the last year but over the last four years.
 Traveler spending reached $8.3 billion in 2013.
 $14 billion is the total impact of the travelers and traveler
impacts run across every industry in Connecticut.
 Tourism also supports
pp
the residents of Connecticut
(employment) and governmental activities (tax revenues) in
CT – and is growing faster than the state economy as a
whole.
whole
 Tourism’s importance can be favorably compared to many
major
j iindustries
d t i and
d ffacilities
iliti iin CT
CT.
40
Destination Analysis
y
Connecticut Tourism Regions
42
Connecticut Tourism Region Spending
River Valley
28.1%
Fairfield County
22.9%
Greater New
Haven
8.9%
Mystic Country
28.9%
43
Litchfield Hills
11.2%
State of Connecticut, Industry Sales
Connecticut
Year
Lodging
2013
2012
2011
2010
2009
$1,129.4
$1,063.3
$1,046.7
$945.9
$908.7
Tourism Industry Sales, (millions)
Food &
Retail
Recreation Transport
Beverage
$1,830.8
$1,706.8
$1,657.7
$1,442.5
$1,374.2
$1,238.5
$1,162.8
$1,160.2
$1,006.8
$962.0
$2,813.7
$2,853.8
$2,948.9
$2,869.2
$2,937.9
$996.0
$977.7
$986.7
$870.4
$829.8
Second
Homes
Total
Growth
Rate
$283.2
$282.7
$267.8
$239.3
$202.6
$8,291.7
$8,047.0
$8,068.0
$7,374.1
$7,215.2
3.0%
-0.3%
9.4%
2.2%
Tourism Industry Sales
$9,000
$8,000
$8 068
$8,068
$7,215
$8 047
$8,047
Transport Second
12%
Homes
3%
$8,292
$7,374
$7,000
Lodging
14%
$ Miillions
$6,000
Recreation
34%
$5,000
$4 000
$4,000
$3,000
$2,000
$1,000
$0
$
2009
44
2010
2011
2012
2013
Retail
15%
Food &
Beverage
22%
State of Connecticut, Tourism Impact
Connecticut
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
45
Tourism Share of State Economy
Tourism Employment
Total (Dir,
Share of
Direct
Ind, Induced) State (Total)
80,645
79,092
77,602
75,714
118,586
116,397
114,388
111,575
100.00%
100.00%
100.00%
100.00%
Tourism Labor Income, (millions)
Total (Dir,
Share of
Direct
$2,855.4
$2,795.0
$2,633.4
$2,493.9
$5,022.1
$4,928.3
$4,657.6
$4,418.6
$1,052.0
$1,034.3
$1,015.8
$942.4
$9
$104.58
$101.53
$90.54
$73.32
$
33
2.9%
Employment
100.00%
100.00%
100.00%
100.00%
Total Tourism Tax Receipts (millions)
State and
F d
Federal
l
H t l
Hotel
Local
$748.1
$731.3
$705.6
$660.7
$660
Labor Income
5.1%
0%
T t l
Total
$1,800.1
$1,765.7
$1,721.4
$1,603.1
$
,603
Note: Tourism Share comparisons in this section are against QCEW employment
and wage data. Shares will differ from earlier mentions.
2%
4%
Tourism Sales (millions)
Tourism
Tourism
Industry
Economy
$8,291.7
$8,047.0
$8,068.0
$7,374.1
$
,3
$14,049.9
$13,692.5
$13,675.2
$12,582.0
$
,58 0
6%
Fairfield County (Region), Industry Sales
Fairfield County (Region)
Year
Lodging
2013
2012
2011
2010
2009
$337.0
$315.8
$311.7
$263.1
$248.3
Food &
Retail
Beverage
$513.5
$475.3
$464.0
$380.5
$357.6
$361.3
$338.4
$339.0
$277.2
$261.5
$405.3
$371.4
$370.0
$308.2
$305.3
$223.0
$214.3
$227.9
$193.8
$191.6
Second
Homes
Total
$56.7
$56.4
$53.0
$47.6
$38.1
$1,896.7
$1,771.7
$1,765.6
$1,470.4
$1,402.5
$2,000
$1 766
$1,766
$1,800
$1,600
$ Miillions
$1,400
$1,402
$1 772
$1,772
Transport
12%
$1,897
$1,470
Recreation
21%
$1,200
Growth
Rate
Second
Homes
3%
Lodging
18%
$1,000
$800
$600
$400
$200
$0
$
2009
46
2010
2011
2012
2013
Retail
19%
7.1%
0.3%
20.1%
4.8%
Food &
Beverage
27%
Fairfield County (Region), Tourism Impact
Fairfield County (Region)
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
47
Tourism Employment
Total (Dir,
Share of
Direct
15,919
15,669
15,151
14,425
24,394
24,003
23,297
22,200
20.57%
20.62%
20.37%
19.90%
Total (Dir,
Share of
Direct
$544.7
$533.6
$510.3
$481.2
$1,083.2
$1,067.0
$1,022.9
$960.2
21.57%
21.65%
21.96%
21.73%
State and
F d
Federal
l
H t l
Hotel
Local
$177.7
$173.4
$170.0
$154.0
$
5 0
$227.4
$219.6
$217.0
$187.9
$
8 9
$25.61
$24.67
$21.29
$17.45
$
5
T t l
Total
$405.1
$393.0
$387.0
$341.9
$3
9
Tourism
Tourism
Industry
Economy
$1,896.7
$1,771.7
$1,765.6
$1,470.4
$
, 0
$3,465.3
$3,273.9
$3,263.3
$2,769.6
$
, 69 6
Greater New Haven region, Industry Sales
Greater New Haven
Year
Lodging
2013
2012
2011
2010
2009
$110.1
$103.1
$92.2
$73.0
$79.1
Food &
Retail
Beverage
$217.1
$202.4
$186.5
$151.6
$152.7
$96.6
$90.8
$85.0
$72.7
$80.9
$184.1
$165.2
$155.2
$132.9
$125.9
$92.9
$92.0
$86.5
$68.7
$64.5
Second
Homes
Total
$34.6
$32.4
$32.3
$23.7
$19.7
$735.4
$685.8
$637.8
$522.6
$522.7
Growth
Rate
7.2%
7.5%
22.0%
0.0%
$800
$700
$ Miillions
$600
$638
$523
$686
Transport
13%
$735
$523
Recreation
25%
$500
Second
Homes
5%
Lodging
15%
$400
$300
$200
$100
$0
$
2009
48
2010
2011
2012
2013
Retail
13%
Food &
Beverage
29%
Greater New Haven region, Tourism Impact
Greater New Haven
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
49
Tourism Employment
Total (Dir,
Share of
Direct
10,060
9,647
9,293
8,952
15,226
14,644
14,142
13,644
12.84%
12.58%
12.36%
12.23%
Total (Dir,
Share of
Direct
$248.4
$242.6
$225.3
$214.4
$453.1
$442.4
$411.9
$395.3
9.02%
8.98%
8.84%
8.95%
State and
F d
Federal
l
H t l
Hotel
Local
$71.2
$69.2
$64.6
$59.4
$59
$90.6
$87.5
$81.4
$70.2
$
0
$13.72
$13.27
$11.80
$9.59
$9
59
T t l
Total
$161.8
$156.6
$146.1
$129.6
$
96
Tourism
Tourism
Industry
Economy
$735.4
$685.8
$637.8
$522.6
$5
6
$1,334.3
$1,244.2
$1,149.5
$961.8
$96
8
Litchfield Hills region, Industry Sales
Litchfield Hills
Year
Lodging
2013
2012
2011
2010
2009
$130.3
$128.3
$127.3
$133.1
$134.1
Food &
Retail
Beverage
$237.3
$229.9
$222.6
$211.3
$206.9
$201.5
$195.5
$199.5
$185.3
$177.9
$179.1
$163.7
$161.2
$164.3
$195.5
$108.0
$108.8
$108.4
$102.6
$104.2
Second
Homes
Total
$76.4
$72.5
$65.1
$56.1
$49.0
$932.7
$898.8
$884.0
$852.6
$867.6
$940
Transport
12%
$933
$920
$899
$ Miillions
$900
$880
Recreation
19%
$884
Growth
Rate
3.8%
1.7%
3.7%
-1.7%
Second
Homes
8%
Lodging
14%
$868
$860
$853
$840
$820
$800
$
2009
50
2010
2011
2012
2013
Retail
22%
Food &
Beverage
B
25%
Litchfield Hills region, Tourism Impact
Litchfield Hills
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
51
Tourism Employment
Total (Dir,
Share of
Direct
9,497
9,176
8,759
8,591
14,143
13,709
13,161
12,904
11.93%
11.78%
11.51%
11.57%
Total (Dir,
Share of
Direct
$269.8
$265.9
$244.8
$231.7
$491.8
$486.1
$450.7
$427.0
9.79%
9.86%
9.68%
9.66%
State and
F d
Federal
l
H t l
Hotel
Local
$81.5
$80.9
$77.7
$75.6
$
56
$104.6
$104.0
$102.6
$100.9
$
00 9
$10.99
$10.66
$9.58
$8.00
$8
00
T t l
Total
$186.2
$184.9
$180.3
$176.5
$
65
Tourism
Tourism
Industry
Economy
$932.7
$898.8
$884.0
$852.6
$85
6
$1,511.2
$1,496.3
$1,472.9
$1,429.2
$
, 9
Mystic Country region, Industry Sales
Mystic Country
Year
Lodging
2013
2012
2011
2010
2009
$182.1
$177.8
$173.0
$157.6
$156.2
Food &
Retail
Beverage
$249.5
$242.0
$231.9
$203.5
$199.8
$152.2
$147.3
$144.0
$125.8
$124.8
$1,644.3
$1,783.8
$1,895.3
$1,929.1
$2,004.9
$113.1
$113.5
$110.8
$97.2
$99.8
$2,576
$2 614
$2,614
$2,500
$2,522
$2,394
$ Miillions
$2,000
$52.9
$58.0
$59.0
$62.6
$53.2
$2,394.1
$2,522.5
$2,614.0
$2,575.8
$2,638.6
Growth
Rate
-5.1%
-3.5%
1.5%
-2.4%
Food &
Beverage
10%
$1,500
$1,000
Recreation
69%
$500
$0
$
2009
52
Total
Second
Transport
Homes
5%
2%
Lodging
8%
$3,000
$2 639
$2,639
Second
Homes
2010
2011
2012
2013
Retail
6%
Mystic Country region, Tourism Impact
Mystic Country
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
53
Tourism Employment
Total (Dir,
Share of
Direct
20,134
20,167
20,605
20,668
27,572
27,621
28,233
28,299
23.25%
23.73%
24.68%
25.36%
Total (Dir,
Share of
Direct
$1,098.2
$1,081.0
$1,017.5
$962.8
$1,706.5
$1,682.9
$1,588.7
$1,506.1
33.98%
34.15%
34.11%
34.09%
State and
F d
Federal
l
H t l
Hotel
Local
$201.9
$199.8
$190.2
$179.4
$
9
$341.7
$347.1
$340.6
$331.3
$33
3
$17.19
$16.78
$15.54
$12.94
$
9
T t l
Total
$543.6
$546.9
$530.8
$510.7
$5
0
Tourism
Tourism
Industry
Economy
$2,394.1
$2,522.5
$2,614.0
$2,575.8
$
,5 5 8
$3,695.1
$3,899.1
$4,024.9
$3,989.2
$3,989
River Valley region, Industry Sales
River Valley
Year
Lodging
2013
2012
2011
2010
2009
$369.8
$338.3
$342.6
$319.2
$291.0
Food &
Retail
Beverage
$613.5
$557.1
$552.8
$495.6
$457.2
$426.9
$390.8
$392.7
$345.8
$317.1
$401.0
$369.7
$367.2
$334.8
$306.2
Second
Homes
Total
$62.5
$63.3
$58.4
$49.3
$42.7
$2,332.7
$2,168.2
$2,166.7
$1,952.7
$1,783.8
$459.0
$449.1
$453.1
$408.1
$369.7
$2,500
$
$2,167
$ Miillions
$2,000
$1,784
$2 168
$2,168
Transport
20%
$2,333
Growth
Rate
7.6%
0.1%
11.0%
9.5%
Second
Homes
3%
$1,953
Recreation
17%
$1,500
Lodging
16%
$1,000
$500
Retail
18%
$0
$
2009
54
2010
2011
2012
2013
Food &
Beverage
26%
River Valley region, Tourism Impact
River Valley
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
55
Tourism Employment
Total (Dir,
Share of
Direct
25,034
24,434
23,793
23,078
37,252
36,420
35,557
34,529
31.41%
31.29%
31.08%
30.95%
Total (Dir,
Share of
Direct
$694.3
$671.9
$635.5
$603.8
$1,287.6
$1,250.0
$1,183.5
$1,130.2
25.64%
25.36%
25.41%
25.58%
State and
F d
Federal
l
H t l
Hotel
Local
$215.7
$208.1
$203.1
$192.2
$
9
$287.7
$276.2
$274.2
$252.2
$
5
$37.07
$36.16
$32.33
$25.35
$
5 35
T t l
Total
$503.4
$484.3
$477.3
$444.4
$
Tourism
Tourism
Industry
Economy
$2,332.7
$2,168.2
$2,166.7
$1,952.7
$
,95
$4,043.9
$3,779.0
$3,765.0
$3,432.7
$3,
3
County
y Analysis
y
Connecticut Tourism County Spending
Connecticut Traveler Spending - Counties
Middlesex
County
7.5%
New Haven
County
12.3%
Litchfield
County
4.3%
Hartford County
20.1%
New London
County
27.1%
Fairfield County
26.4%
57
Tolland County
0.8%
Windham
County
1.4%
Connecticut Tourism Employment by County
Connecticut Employment by County
58
18,935 18,693
16%
18,139
14%
12%
12,673
10%
8%
6%
5,789
3,869
4%
920
1,627
2%
Windham Co
W
ounty
Tolland Co
ounty
New
w London Co
ounty
New
w Haven Co
ounty
Middlesex Co
M
ounty
Litchfield Co
L
ounty
Hartford Co
ounty
0%
Fairfield Co
ounty
Units
20,000
18 000
18,000
16,000
14,000
12,000
10 000
10,000
8,000
6,000
4,000
2,000
0
Conn. Tourism Employment Concentration
Connecticut Employment Concentration
Share
16%
14.9%
14%
12%
10%
8.6%
8%
4.6%
4%
3.8%
4.2%
3.6%
59
New London
y
County
New Haven
Countty
Middlesex Cou
unty
Litchfield Cou
L
unty
Hartford Cou
unty
0%
Fairfield Cou
unty
2%
Windham Cou
W
unty
2 3%
2.3%
Tolland Cou
unty
6%
6.4%
Fairfield County, Industry Sales
Fairfield County
Year
Lodging
2013
2012
2011
2010
2009
$378.3
$359.5
$350.6
$293 7
$293.7
$278.0
Food &
Retail
Beverage
$592.5
$556.2
$538.9
$440 5
$440.5
$415.1
$419.8
$397.4
$397.6
$325 2
$325.2
$304.7
$467.6
$429.5
$425.8
$358 5
$358.5
$375.2
$261.7
$253.8
$259.1
$215 2
$215.2
$206.1
Second
Homes
Total
$68.9
$69.0
$65.0
$58 0
$58.0
$46.5
$2,188.8
$2,065.5
$2,036.9
$1 691 1
$1,691.1
$1,625.6
Transport
12%
$2,500
$2,037
$2,000
$ Miillions
$1,626
$2,066
$2 189
$2,189
$1,691
Recreation
22%
$1,500
Growth
Rate
Second
Homes
3%
Lodging
17%
$1,000
$500
$0
$
2009
60
2010
2011
2012
2013
Retail
19%
6.0%
1.4%
20.4%
4 0%
4.0%
Food &
Beverage
27%
Fairfield County, Tourism Impact
Fairfield County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
61
Tourism Employment
Total (Dir,
Share of
Direct
18,935
18,650
18,045
17,164
29,016
28,569
27,747
26,415
24.47%
24.54%
24.26%
23.67%
Total (Dir,
Share of
Direct
$649.6
$637.2
$609.1
$573.3
$1,291.7
$1,274.0
$1,221.1
$1,144.1
$260.6
$248.0
$240.1
$202.0
$
0 0
Labor Income
$31.14
$30.17
$26.07
$21.26
$
6
1.9%
Employment
25.72%
25.85%
26.22%
25.89%
State and
F d
Federal
l
H t l
Hotel
Local
$190.1
$186.5
$181.9
$164.7
$
6
Tourism Share of County Economy
4.6%
0%
T t l
Total
$450.7
$434.5
$422.0
$366.8
$366
8
1%
2%
3%
4%
Tourism
Tourism
Industry
Economy
$2,188.8
$2,065.5
$2,036.9
$1,691.1
$
,69
$3,996.3
$3,814.8
$3,763.4
$3,184.3
$3,
8 3
5%
Hartford County, Industry Sales
Hartford County
Year
Lodging
2013
2012
2011
2010
2009
$249.3
$213.8
$223.2
$210 0
$210.0
$188.9
Food &
Retail
Beverage
$437.8
$380.4
$385.3
$348 3
$348.3
$320.7
$297.7
$262.9
$272.9
$247 0
$247.0
$222.6
$290.7
$260.5
$262.4
$241 3
$241.3
$212.5
$376.9
$363.0
$370.0
$335 4
$335.4
$304.7
Second
Homes
Total
$12.4
$11.5
$12.6
$14 1
$14.1
$11.1
$1,664.8
$1,492.1
$1,526.5
$1 396 1
$1,396.1
$1,260.4
Growth
Rate
11.6%
-2.3%
9.3%
10 8%
10.8%
$1,800
$1,527
$1,600
$1,400
$1,396
$1,492
$1,260
$1,200
$ Miillions
Transport
23%
$1,665
Recreation
17%
$1,000
Second
Homes
1%
Lodging
15%
$800
$600
$400
$200
$0
$
2009
62
2010
2011
2012
2013
Retail
18%
Food &
Beverage
26%
Hartford County, Tourism Impact
Hartford County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
63
Tourism Employment
Total (Dir,
Share of
Direct
18,693
18,228
17,951
17,256
28,269
27,623
27,240
26,250
23.84%
23.73%
23.81%
23.53%
Total (Dir,
Share of
Direct
$510.9
$494.0
$469.3
$443.2
$990.1
$961.2
$912.3
$867.2
$213.5
$195.3
$193.9
$174.4
$
Labor Income
$31.74
$30.57
$27.09
$21.11
$
1.6%
Employment
19.71%
19.50%
19.59%
19.63%
State and
F d
Federal
l
H t l
Hotel
Local
$151.9
$144.9
$142.5
$134.6
$
3 6
3.8%
0%
T t l
Total
$365.4
$340.2
$336.4
$309.1
$309
1%
2%
3%
Tourism
Tourism
Industry
Economy
$1,664.8
$1,492.1
$1,526.5
$1,396.1
$
,396
$2,992.1
$2,725.5
$2,761.9
$2,551.6
$
,55 6
4%
Litchfield County, Industry Sales
Litchfield County
Year
Lodging
2013
2012
2011
2010
2009
$50.0
$51.3
$51.7
$54 3
$54.3
$50.1
Food &
Retail
Beverage
$81.4
$81.3
$79.8
$77 0
$77.0
$70.4
$73.7
$72.2
$70.6
$63 3
$63.3
$61.0
$59.5
$55.8
$55.3
$57 2
$57.2
$59.1
$37.8
$38.7
$39.1
$38 2
$38.2
$36.0
Second
Homes
Total
$54.0
$49.9
$42.3
$37 1
$37.1
$33.0
$356.4
$349.2
$338.8
$327 0
$327.0
$309.6
$356
$360
$
$349
$350
$ Miillions
$327
$330
2.1%
3.1%
3.6%
5 6%
5.6%
Second
Homes
15%
Lodging
14%
$339
$340
Recreation
17%
$320
$310
Transport
10%
Growth
Rate
$310
$300
$290
$280
$
2009
64
2010
2011
2012
2013
Retail
21%
Food &
Beverage
23%
Litchfield County, Tourism Impact
Litchfield County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
65
Tourism Employment
Total (Dir,
Share of
Direct
3,869
3,643
3,345
3,351
5,567
5,269
4,876
4,877
4.69%
4.53%
4.26%
4.37%
Total (Dir,
Share of
Direct
$97.3
$95.3
$83.6
$79.5
$159.9
$156.8
$138.5
$132.5
$35.5
$34.8
$33.2
$31.8
$3
8
Labor Income
$2.36
$2.33
$2.13
$1.79
$
9
3.8%
Employment
3.18%
3.18%
2.97%
3.00%
State and
F d
Federal
l
H t l
Hotel
Local
$28.6
$28.4
$26.4
$25.7
$
5
6.4%
0%
T t l
Total
$64.1
$63.1
$59.6
$57.5
$5
5
2%
4%
6%
Tourism
Tourism
Industry
Economy
$356.4
$349.2
$338.8
$327.0
$3
0
$566.1
$556.0
$538.3
$522.6
$5
6
8%
Middlesex County, Industry Sales
Middlesex County
Year
Lodging
2013
2012
2011
2010
2009
$116.5
$114.3
$110.1
$100 1
$100.1
$93.9
Food &
Retail
Beverage
$167.2
$162.5
$154.6
$135 0
$135.0
$125.3
$105.7
$102.4
$99.0
$86 8
$86.8
$88.4
$120.8
$114.0
$109.6
$96 4
$96.4
$97.9
$70.6
$72.6
$72.0
$63 4
$63.4
$60.3
Second
Homes
Total
$44.9
$46.5
$41.5
$29 8
$29.8
$26.8
$625.6
$612.2
$586.7
$511 5
$511.5
$492.6
$700
$587
$600
$ Miillions
$500
$493
$612
Transport
11%
$626
$511
Recreation
19%
$400
Growth
Rate
2.2%
4.3%
14.7%
3 8%
3.8%
Second
Homes
7%
Lodging
19%
$300
$200
$100
$0
$
2009
66
2010
2011
2012
2013
Retail
17%
Food &
Beverage
27%
Middlesex County, Tourism Impact
Middlesex County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
67
Tourism Employment
Total (Dir,
Share of
Direct
5,789
5,649
5,329
5,304
8,102
7,910
7,485
7,444
6.83%
6.80%
6.54%
6.67%
Total (Dir,
Share of
Direct
$170.8
$165.0
$154.2
$148.8
$274.8
$265.6
$249.3
$241.5
$66.6
$65.1
$62.0
$54.6
$5
6
Labor Income
$3.89
$3.79
$3.42
$2.84
$
8
5.1%
Employment
5.47%
5.39%
5.35%
5.47%
State and
F d
Federal
l
H t l
Hotel
Local
$51.2
$50.2
$47.9
$45.4
$
5
8.6%
0%
T t l
Total
$117.8
$115.3
$109.9
$100.0
$
00 0
2%
4%
6%
8%
Tourism
Tourism
Industry
Economy
$625.6
$612.2
$586.7
$511.5
$5
5
$980.3
$961.1
$919.7
$809.3
$809
3
10%
New Haven County, Industry Sales
New Haven County
Year
Lodging
2013
2012
2011
2010
2009
$152.1
$146.9
$138.9
$130 8
$130.8
$142.7
Food &
Retail
Beverage
$292.1
$276.4
$260.2
$231 9
$231.9
$237.6
$181.2
$174.4
$170.1
$153 4
$153.4
$154.5
$224.2
$205.7
$196.3
$182 2
$182.2
$183.0
$126.4
$126.7
$125.2
$111 1
$111.1
$117.4
$863
$934
$973
$1,021
Recreation
22%
$842
$ Miillions
$800
$44.7
$42.5
$43.2
$32 2
$32.2
$27.3
$1,020.7
$972.6
$933.9
$841 6
$841.6
$862.5
Growth
Rate
4.9%
4.1%
11.0%
-2 4%
-2.4%
Second
Homes
4%
Lodging
15%
$600
$400
$200
Retail
18%
$0
$
2009
68
Total
Transport
12%
$1,200
$1,000
Second
Homes
2010
2011
2012
2013
Food &
Beverage
29%
New Haven County, Tourism Impact
New Haven County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
69
Tourism Employment
Total (Dir,
Share of
Direct
12,673
12,199
11,813
11,453
19,180
18,518
17,976
17,457
16.17%
15.91%
15.72%
15.65%
Total (Dir,
Share of
Direct
$316.1
$309.6
$287.7
$274.4
$576.5
$564.6
$525.9
$505.8
$123.8
$118.8
$112.7
$101.2
$
0
Labor Income
$17.77
$17.38
$15.78
$13.04
$
30
1.7%
Employment
11.48%
11.46%
11.29%
11.45%
State and
F d
Federal
l
H t l
Hotel
Local
$92.9
$90.8
$86.3
$82.0
$8
0
3.6%
0%
T t l
Total
$216.6
$209.6
$199.0
$183.2
$
83
1%
2%
3%
Tourism
Tourism
Industry
Economy
$1,020.7
$972.6
$933.9
$841.6
$8
6
$1,749.7
$1,674.6
$1,606.2
$1,467.8
$
, 6 8
4%
New London County, Industry Sales
New London County
Year
Lodging
2013
2012
2011
2010
2009
$158.6
$153.9
$149.8
$135 8
$135.8
$135.7
Food &
Retail
Beverage
$201.1
$194.7
$186.0
$162 1
$162.1
$160.5
$133.6
$128.2
$125.2
$108 5
$108.5
$113.5
$1,620.1
$1,760.3
$1,872.7
$1 908 3
$1,908.3
$1,983.9
$94.6
$95.7
$93.9
$81 6
$81.6
$81.5
$2,519
$2,448
$2,475
$2,379
$2,250
$ Miillions
$2,000
$41.9
$46.2
$47.6
$51 8
$51.8
$44.1
$2,249.9
$2,379.0
$2,475.2
$2 448 2
$2,448.2
$2,519.2
Growth
Rate
-5.4%
-3.9%
1.1%
-2 8%
-2.8%
$1,500
Food &
Beverage
9%
$1,000
Retail
6%
$500
Recreation
72%
$0
$
2009
70
Total
Second
Transport
Homes
4%
2%
Lodging
7%
$3,000
$2,500
Second
Homes
2010
2011
2012
2013
New London County, Tourism Impact
New London County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
71
Tourism Employment
Total (Dir,
Share of
Direct
18,139
18,200
18,747
18,834
24,640
24,728
25,486
25,592
20.78%
21.24%
22.28%
22.94%
Total (Dir,
Share of
Direct
$1,051.4
$1,034.0
$975.5
$922.3
$1,627.8
$1,604.0
$1,517.6
$1,437.4
$331.8
$341.0
$338.4
$334.7
$33
Labor Income
$15.95
$15.63
$14.44
$12.06
$
06
17.1%
Employment
32.41%
32.55%
32.58%
32.53%
State and
F d
Federal
l
H t l
Hotel
Local
$216.4
$213.7
$204.6
$193.0
$
93 0
14.9%
0%
T t l
Total
$548.2
$554.7
$543.0
$527.7
$5
5%
10%
15%
Tourism
Tourism
Industry
Economy
$2,249.9
$2,379.0
$2,475.2
$2,448.2
$
, 8
$3,461.3
$3,669.6
$3,805.1
$3,783.3
$3,
83 3
20%
Tolland County, Industry Sales
Tolland County
Year
Lodging
2013
2012
2011
2010
2009
$6.8
$6.7
$7.7
$6 3
$6.3
$5.6
Food &
Retail
Beverage
$23.0
$21.4
$21.6
$18 1
$18.1
$16.8
$9.1
$8.7
$9.5
$8 0
$8.0
$5.0
$12.1
$10.9
$11.5
$10 6
$10.6
$11.4
$80
$70
$70
$ Miillions
$60
$67
$70
Second
Homes
Total
$7.5
$8.3
$8.5
$7 2
$7.2
$5.9
$69.6
$66.7
$70.3
$60 5
$60.5
$54.3
$11.0
$10.8
$11.5
$10 1
$10.1
$9.6
Transport
16%
Growth
Rate
4.3%
-5.2%
16.3%
11 3%
11.3%
Second
Homes
11%
Lodging
10%
$60
$54
$50
Recreation
17%
$40
$30
$20
$10
Retail
13%
$0
$
2009
72
2010
2011
2012
2013
Food &
Beverage
33%
Tolland County, Tourism Impact
Tolland County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
73
Tourism Employment
Total (Dir,
Share of
Direct
920
928
855
863
1,467
1,479
1,387
1,391
1.24%
1.27%
1.21%
1.25%
Total (Dir,
Share of
Direct
$21.0
$21.6
$20.0
$19.6
$37.9
$38.8
$36.5
$35.8
$7.7
$7.4
$7.7
$6.6
$6
6
Labor Income
$0.92
$0.93
$0.92
$0.68
$0
68
1.2%
Employment
0.75%
0.79%
0.78%
0.81%
State and
F d
Federal
l
H t l
Hotel
Local
$6.1
$6.1
$6.0
$5.7
$5
2.3%
0%
T t l
Total
$13.7
$13.6
$13.7
$12.3
$
3
1%
1%
2%
2%
Tourism
Tourism
Industry
Economy
$69.6
$66.7
$70.3
$60.5
$60
5
$118.2
$114.2
$120.2
$104.9
$
0 9
3%
Windham County, Industry Sales
Windham County
Year
Lodging
2013
2012
2011
2010
2009
$17.8
$16.9
$14.7
$14.9
$13.9
Food &
Retail
Beverage
$35.6
$33.8
$31.3
$29.5
$27.7
$17.7
$16.7
$15.2
$14.6
$12.2
$18.8
$17.2
$15.2
$14.8
$15.0
Second
Homes
Total
$8.8
$8.8
$7.2
$9.0
$8.0
$115.9
$109.7
$99.7
$98.1
$90.9
$17.1
$16.4
$16.0
$15.3
$14.1
$140
$120
$ Miillions
$100
$110
$91
$98
Transport
15%
$116
Growth
Rate
Second
Homes
8%
Lodging
15%
$100
$80
Recreation
16%
$60
$40
$20
$0
$
2009
74
2010
2011
2012
5.7%
10.0%
1.6%
7.9%
2013
Retail
15%
Food &
Beverage
31%
Windham County, Tourism Impact
Windham County
Year
2013
2012
2011
2010
Year
2013
2012
2011
2010
Y
Year
2013
2012
2011
2010
0 0
75
Tourism Employment
Total (Dir,
Share of
Direct
1,627
1,596
1,517
1,488
2,345
2,301
2,193
2,151
1.98%
1.98%
1.92%
1.93%
Total (Dir,
Share of
Direct
$38.4
$38.3
$34.0
$32.7
$63.5
$63.4
$56.6
$54.4
$12.6
$12.0
$10.9
$10.6
$
06
Labor Income
$0.81
$0.74
$0.69
$0.55
$0
55
2.5%
Employment
1.26%
1.29%
1.21%
1.23%
State and
F d
Federal
l
H t l
Hotel
Local
$10.9
$10.8
$9.8
$9.5
$9
5
4.2%
0%
T t l
Total
$23.6
$22.8
$20.7
$20.1
$
0
1%
2%
3%
4%
Tourism
Tourism
Industry
Economy
$115.9
$109.7
$99.7
$98.1
$98
$186.0
$176.7
$160.8
$158.6
$
58 6
5%
Methodology
gy and Background
g
Definitions and terms
 A visitor includes all overnight and day travelers - traveling
outside of their usual environment
 The analysis measures the economic impact of travelers to
the State of Connecticut, including:
■ Day trips and overnight travelers
■ Domestic, Canadian and overseas travelers
■ Leisure and business travel
77
Methods and data sources
•
Domestic traveler expenditure estimates are provided by Longwoods International’s
representative survey of US travelers. These are broken out by sectors (lodging,
transport at destination, food & beverage, retail, and recreation), by purpose (business
and leisure)
leisure), and by length of stay (day and overnight)
overnight).
•
Tourism Economics (TE) then adds and cross-checks several categories of spending:
78
•
Overseas traveler spending (source: OTTI, TE)
•
C
Canada
d traveler spending
di (source:
(
Statistics
St ti ti Canada,
C
d TE)
•
Spending on air travel which accrues to CT airports and locally-based airlines
•
Gasoline purchases by travelers (source: TE calculation)
•
Recreational second home expenditures (source: US Census)
•
Smith Travel Research (lodging performance)
•
Local level lodging tax data
•
Sales tax by industry (CT Department of Revenue)
•
Industry-by-industry employment and personal income (Bureau of Economic
Analysis and Bureau of Labor Statistics)
Methods and data sources
•
An IMPLAN model was utilized for the State of Connecticut. This traces the flow of travelerrelated expenditures through the local economy and their effects on employment, wages,
and taxes
taxes. IMPLAN also quantifies the indirect (supplier) and induced (income) impacts of
travel.
•
Tourism Economics then cross-checks these findings with employment and wage data for
each sector to ensure the findings are within reasonable ranges.
•
The source of the employment and wage data is the Regional Economic Information
System (REIS), Bureau of Economic Analysis, U.S. Department of Commerce. This is
more comprehensive than Bureau of Labor Statistics (ES202/QCEW) data. The main
definitional difference is that sole
sole-proprietors,
proprietors which do not require unemployment
insurance, are not counted in the ES202 data.
79
Description of spending categories
Spend Category
Description
Lodging
Includes traveler spending in accommodation sector. This includes food and
other services provided by hotels and similar establishments.
Recreation
Includes traveler spending within the arts, entertainment and recreation
supersector.
Ai ttransportt
Air
Includes the local economic activity generated by travelers within the air
t
transport
t (airline)
( i li ) and
d supportt services
i
((on airport)
i
t) sectors.
t
Other transport
Includes all forms of local transport services such as taxis, limos, trains,
rental cars, and buses.
Shopping
Includes traveler spending within all retail sectors within the Connecticut
economy.
Service stations
Traveler spending on gasoline. Only the margin counts as local economic
impact
impact.
Second homes
Spending associated with the operation of seasonal second homes for
recreational use as defined by the Census Department. This is based on an
“imputed rent” calculation over an estimated peak season.
Food and beverage
Includes all traveler spending at restaurants and bars.
80
Cross section of our clients
C
Corporations
ti
A
Associations
i ti
Hotel companies
Caribbean Tourism Org.
Aviation manufacturing
Internet marketing
Internet distribution
Financial institutions
Theme Parks
Travel trade
European Travel Commission
Pacific Asia Travel Assoc
Assoc.
US Travel Association
DMAI
IAAPA
Destinations
Tourism Australia
Bahamas Ministry of Tourism
Brand USA
Visit California
Canadian Tourism Commission
Dubai Tourism
Georgia Tourism
WTTC
Saudi Arabia (SCT)
UN World Tourism Org.
Discover Los Angeles
NYC & Company
O t i Ministry
Ontario
Mi i t off Tourism
T i
Visit Orlando
Philadelphia Tourism Marketing
San Diego CVB
■Tourism Economics serves
over 200 clients worldwide
■…every year
Tourism Ireland
Visit Britain
Visit Denmark
Visit Florida
Visit Switzerland
81
About Tourism Economics

Tourism Economics, headquartered in Philadelphia, is an Oxford Economics
company dedicated to providing high value, robust, and relevant analyses of the
tourism sector that reflects the dynamics of local and global economies. By
combining quantitative methods with industry knowledge,
knowledge Tourism Economics
designs custom market strategies, project feasibility analysis, tourism forecasting
models, tourism policy analysis, and economic impact studies.

Our staff have worked with over 200 destinations to q
quantify
y the economic value
of tourism, forecast demand, guide strategy, or evaluate tourism policies.

Oxford Economics is one of the world’s leading providers of economic analysis,
forecasts and consulting advice. Founded in 1981 as a joint venture with Oxford
University’s business college, Oxford Economics is founded on a reputation for
high quality, quantitative analysis and evidence-based advice. For this, it draws
on its own staff of 80 highly-experienced professional economists; a dedicated
data analysis team; global modeling tools; close links with Oxford University, and
a range of partner institutions in Europe, the US and in the United Nations
Project Link.

For more information: info@tourismeconomics.com.
82
For more information:
Adam Sacks, President
adam@tourismeconomics.com
Christopher Pike, Director
cpike@tourismeconomics.com
83

The Economic Impact of Travel in Connecticut Travel in Connecticut

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